Mission: Axis provides

reliable and custom

transportation and tourism
services. It is focused on its
friendly staff and quality
autos that are always
punctual and professional.
Unique Selling Proposition: Axis provides tourism, corporate transportation,
public school transportation and other services with its line of buses and limos in
the United Arab Emirates. The company develops strong relationships with
corporations, hotels, schools and tourism agencies and maintains its quality with
highly professional staff and reliable vehicles to retain clients in the long-term. It
will secure large clients with expert sales teams and retain them with reliability.
Key Team Players:

Thomas Ankin: fifteen years
experience in the hospitality
industry, with ten in
accounting and finance.

Maurice Tompson: Three
years experience in strategic
marketing at P&G, MBA
from a top university in
Northeastern US.
Trends: Tourist
arrivals in the GCC
region has grown at
CAGR of 8.5% over
2002-2011, relative to
global growth of 3.7%
[1]. Tourist arrivals to
the UAE 7.9% y-o-y in
2011 [1]. UAE makes
up 30% of tourist
arrivals in GCC region
[1].


Target Market: The
company will target
corporations for
employees and events,
hotels for tourism and
the public sector for
school corporations in
the United Arab
Emirates.

Competition: Key
players in the region
are similar bus rental
companies, our
advantage is the staff.

Marketing Plan: The business will be promoted through:

B2B Sales: Giving strong sales presentations, trained staff and
materials focusing on the advantages of Axis to hotels, travel
agencies, schools and corporations.

Online: Focusing on primarily web marketing techniques to
target travel groups for the UAE, corporate events and a
separate area locally for employee shuttles.
Vision: Axis will become the premier company for group
transportation within the United Arab Emirates. The
company will be recognized for its highly trained staff,
punctuality, cleanliness and all around professionalism.
Through this, its vision is to achieve a leading market share.
Action Plan
The business has a three-
phase action plan to be
implemented within each
growth stage, the market-
entry plan will be:

Development
Find and investor
Obtain financing
Purchase key assets
Develop website
Rent office and garage

Growth
Begin sales implementation
Begin with advertising
Meet customer demand

Sustainability
Maintain auto reliability
Focus on staff development
Ensure clients are satisfied
Have performance reviews
Consider expansion options





Net Income
Projections (mil):

Year 1 8.396
Year 2 31.458
Year 3 42.387
Year 4 165.838
Year 5 160.677

Legal Structure: The
business will be filed in the
UAE by two managing
partners holding
ownership. There is no
business tax in the UAE.
Profits will be distributed
in the form of dividends.
Growth Stages: The
company will immediately
promote its website and
develop sales materials.
These will be conveyed to
clients and they company
will focus very heavily on
training and development.
Dated:
Nov 14, 2013

Prepared for:
Axis Bus Rentals
Corporations
Public Schools
Tourism
Employees
Events
School buses
Tours
Airport pickup