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Pennsylvania Voters Age

50+ and the 2014 Election


Key Findings from a Survey among Likely Voters Age 50/over
Conducted June 2014
for
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
Methodology
Statewide telephone survey among 800 likely 2014
voters age 50/over (margin of error 3.5 percentage points),
conducted June 30-July 10, 2014, including:
446 retirees (margin of error 4.6 percentage points)
354 non-retirees (margin of error 5.2 percentage points)
Respondents were selected at random from a list of
registered voters and were reached either on a
landline or mobile phone.
2
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
Overview
Likely voters 50+ are worried and concerned about their
financial futures. Those who are not yet retired are
feeling especially anxious.
Voters worry that their incomes are not keeping up with
the cost of living, especially health costs and taxes.
Many of those not yet retired worry that a secure
retirement will be out of reach.
Half say they have postponed or will postpone
retirement.
Voters 50+ are looking to elect candidates who will focus
on improving their financial security.
3
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
Overview
Challenger Tom Wolf holds a 23-point lead in the
gubernatorial race, with 11% of 50+ voters still undecided.
Voters say it is hard to get good information about the
candidates, and they want candidates to tell them more
about their plans for key issues like affordable utilities,
independent living, and financial security.
Voters want more support for caregiving so that the elderly
and people with disabilities can live independently.
Caregivers and those who have received care constitute an
important emerging constituency.
In addition, the majority of voters believe PA lottery funds should be
used to pay for at-home care, as opposed to care provided in a
nursing home.
4
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
Profile of Likely Voters Age 50/over
5
Men
Women
Age 50 to 64
Age 65 to 74
Age 75/over
High school grad/less education
Some college
College graduate
Whites
Non-whites
Household income under $30K
Household income $30 to $50K
Household income over $50K
Democrats
Other
Republicans
Receive Social Security benefits
Health insurance through Medicare
Employed (part time or full time)
Non-retirees
48%
52%
86%
11%
3%
36%
17%
41%
90%
10%
13%
14%
52%
46%
9%
45%
14%
17%
83%
Retirees
47%
53%
23%
40%
35%
45%
19%
32%
86%
14%
33%
17%
25%
46%
10%
44%
82%
75%
13%
Gender
Age
Education
Household
Income
Party
Registration
Other
Race
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
ECONOMIC SECURITY
6
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
Voters 50+ see the economy as more good than bad
overall, especially the college educated and political
independents.
7
How would you rate the condition of the economy here in Pennsylvania these days?
PA economy
is good
PA economy
is bad
Very good
5%
52%
Very bad
18%
44%
All voters
PA economy
is good
53%
50%
54%
49%
47%
50%
59%
52%
64%
49%
59%
49%
37%
54%
PA economy
is bad
41%
47%
41%
46%
48%
46%
37%
44%
35%
45%
35%
46%
58%
41%
Retirees
Non-retirees
Men
Women
High school grad/less
Some college
College graduate
Democrats
Other
Republicans
Pittsburgh media market
Harrisburg/Lancaster/York market
Wilkes-Barre/Scranton market
Philadelphia media market
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
27%
23%
10% 10%
Strongly satisfied Somewhat satisfied
Strongly dissatisfied Somewhat dissatisfied
A fourth of 50+ voters, and particularly women, are
dissatisfied with their financial situation.
8
Satisfaction with Own Financial Situation Today
73%
26%
Retirees
Non-retirees
75%
22%
Dissatisfied
(retirees)
16%
27%
20%
35%
27%
13%
Men
Women
Whites
Non-whites
Income under $40K
Income over $40K
Dissatisfied
(non-retirees)
20%
31%
26%
25%
36%
23%
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
30%
4%
A large majority say that their income is falling behind
the cost of living.
9
Assessment of Income vs. Cost of Living
All voters
My income is
staying about
even with cost
of living
My income is
going up faster
than cost of living
MY INCOME
IS FALLING
BEHIND THE
COST OF
LIVING
63%
64%
63%
70%
65%
55%
72%
72%
52%
Retirees
Non-retirees
High school grad/less
Some college
College graduates
Income under $30K
Income $30K to $50K
Income over $50K
Income Is Falling Behind
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
32%
33%
31%
57%
52%
62%
More hopeful and confident More worried and concerned
Voters 50+ are more worried than hopeful about
achieving their economic and financial goals, especially
those not yet retired.
10
Looking ahead to the next five years or so, do you feel more hopeful and confident, or more
worried and concerned about being able to achieve your economic and financial goals?
All voters Retirees
Non-retirees
Non-retirees
58%
67%
62%
63%
55%
64%
70%
Men
Women
Income under $40K
Income over $40K
Democrats
Other
Republicans
More Worried and Concerned
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
The Economic Anxiety Index
Voters are assigned 20 points for each of five economic concerns
about which they say they worry very or somewhat often. A minimum
score of 0 reflects no economic anxiety, while a maximum score of
100 indicates a great deal of economic anxiety.
The five component concerns of the anxiety index are:
Having to pay too much in taxes
Income not keeping up with the cost of living
Having health expenses they cannot afford
Not having financial security in retirement
Not having enough to pay for home care or a nursing
home when they or their spouse get older

11
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
Components of the Economic Anxiety Index
12
45%
45%
47%
55%
61%
Proportions Who Say They Worry Very or Somewhat Often about Each Economic Concern
Having to pay too
much in taxes
Income not keeping
up with cost of living
Having health
expenses I cannot
afford
Not having financial
security in retirement
Not having enough to
pay for home care or
nursing home for
myself or my spouse
Retirees
57%
51%
42%
37%
42%
Non-
retirees
67%
60%
52%
56%
49%
All voters
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
0
10
20
30
40
50
60
70
80
90
100
46
57
Economic Anxiety Index Scores
13
Maximum score
Minimum score
A
N
X
I
E
T
Y

I
N
D
E
X

Retirees Non-retirees
55
59
59
56
61
52
60
56
55
57
59
60
54
Men
Women
Unmarried
Married
Non-college grads
College graduates
Income under $40K
Income over $40K
Democrats
Other
Republicans
Caregivers/past caregivers
Non-caregivers
Key Subgroups of Non-retirees
Mean scores
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
The majority of both retired and non-retired voters 50+
are satisfied with their retirement savings, although
women and non-retirees are slightly less so.
27%
15% 15%
19%
Strongly satisfied Somewhat satisfied
Strongly dissatisfied Somewhat dissatisfied
14
Satisfaction with Amount of Money Saving/Saved for Retirement
Retirees
64%
30%
Non-retirees
59%
36%
Dissatisfied
(retirees)
27%
33%
36%
22%
Men
Women
Income under $40K
Income over $40K
Dissatisfied
(non-retirees)
34%
39%
51%
33%
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
A majority of non-retirees say they have or will delay
their retirement for financial reasons.
57%
63%
55%
58%
56%
61%
55%
15
Proportions Saying They Have Delayed or Expect to Delay Retirement in Order to
Save More Money to Live Comfortably in Retirement
Unmarried Married Age
50 to 59
Age
60/over
Income
under $40K
All non-
retirees
Income
over $40K
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
Other Financial Concerns of Non-Retirees
19%
19%
22%
28%
39%
46%
16
Proportions Who Say They Worry Very or Somewhat Often about Each
Not making enough
money at my job*
Losing a job or not being
able to find enough work*
Having to provide financial
support to adult child or
grandchild
Having to provide financial
support to parent or older
relative
Having to depend on
children/family members
for financial support
Not being able to afford
college for children
* Asked only of voters who are employed
All non-retirees
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
THE 2014 ELECTION
17
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
38%
53%
Voters 50+ are disappointed with Washington, giving
President Obama low approval scores.
18
Job Approval of President Obama
Approve
Disapprove
All voters
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
11%
In the gubernatorial election, challenger Tom Wolf holds
the lead with voters 50+, with approximately one in ten
still undecided.
19
Trial Heat for Pennsylvania Governor
Undecided Tom
Wolf
Tom
Corbett
Definitely
vote for
42%
Definitely
vote for
19%
Tom
Wolf
51%
61%
58%
62%
59%
52%
55%
53%
77%
83%
58%
28%
33%
56%
All voters
Men
Women
Unmarried women
Married women
Age 50 to 64
Age 65 to 74
Age 75/over
Whites
Non-whites
Democrats
Other
Republicans
Tom
Corbett
38%
29%
31%
29%
31%
41%
31%
36%
12%
9%
31%
60%
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
Nearly half of undecided voters say it is hard to find
objective and reliable information about candidates
running for office this November.
19%
12%
16%
25%
Very easy Somewhat easy
Very hard Somewhat hard
20
Is it easy or hard to find objective and reliable information about the record and
positions of candidates running for office this November?
All voters
49%
35%
Undecided voters in Gubernatorial Race
35%
48%
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
The candidates need to do more to explain their
positions on key voting issues for voters 50+.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
58%
64%
66%
66%
70%
21%
20%
15%
22%
15%
21%
16%
19%
12%
15%
Need to do more Not sure Have done enough
21
Gubernatorial Candidates Efforts to Explain their Positions on Selected Issues
Jobs and the economy
Supporting family
caregivers
Affordable utilities
Helping older people and
the disabled live
independently
Help people save for
retirement
All voters
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
55%
41%
4%
The cost of utilities is a growing concern for a majority
of 50+ voters, and three-fifths say affordability is very
important in helping them make a voting decision.
22
THE COST
OF UTILITIES
HAS BECOME
MORE OF A
CONCERN
The cost of utilities has
become less of a concern
All voters
My concern
about the cost
of utilities
hasnt changed
Thinking about heating my home last winter
or cooling it this summer:
All voters
Men
Women
Age 50 to 64
Age 65 to 74
Age 75/over
Democrats
Other
Republicans
Undecided voters
62%
58%
66%
59%
64%
68%
66%
65%
57%
64%
Proportions Who Say Candidates Positions
on Affordable Utilities Are Very Important in
their Vote for Governor
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
A majority of 50+ voters believe it is important for
consumers to have a default electric plan priced at
the lowest reasonable rate. Voters also want a cap
on variable rate plans.
33%
48%
10%
7%
Extremely important Very important
Not important Somewhat important
23
Importance of Having Default Electric Plan for
Consumers Priced at Lowest Reasonable Rate
All voters
62%
30%
All voters
77%
16%
Importance of Having Cap on Rates for Electric
Customers Who Have Variable Rate Plans
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
CAREGIVING
24
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
71%
19%
10%
Seven in ten voters 50+ prefer at-home care over
other options for themselves/family.
25
If a family member or I need help when basic tasks of life become difficult due to
aging or illness, I would prefer to receive that help:
Other*
AT HOME
WITH
CAREGIVER
ASSISTANCE
*15% assisted living facility,
4% nursing home
Not sure
All voters
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
Many voters 50+ have at some point been a caregiver*
to family member or expect to become one in the future.
17%
36%
20%
24%
26
Current
caregivers
Likely to be
caregiver in
future
Not likely to be
caregiver in future
All voters
* Caregiver is defined as someone who provides unpaid care for an adult loved one who
is ill, frail, elderly, or has a physical, mental, or emotional disability. This unpaid care
may include assisting with personal needs such as bathing and dressing, household
chores, meals, shopping, transportation, or managing finances or medical care.
Past
caregivers
11% of voters age
50+ report that they
or their spouse have
received care from a
family caregiver.
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
Caregiver Households*
27
All non-retirees
Men
Women
Unmarried
Married
Age 50 to 59
Age 60/over
Non-college grads
College grads
Income under $40K
Income over $40K
Non-retirees
54%
52%
57%
53%
55%
52%
59%
53%
56%
49%
54%
All retirees
Men
Women
Unmarried
Married
Age 50 to 69
Age 70/over
Non-college grads
College grads
Income under $40K
Income over $40K
Retirees
58%
48%
67%
54%
60%
64%
52%
57%
63%
53%
65%
* Those households where unpaid care is currently being provided, or has been provided in the past
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
Voters 50+ want their elected officials to make
availability of at-home care a priority.
28
How important a priority should it be for elected officials to make services that help older
adults live independently (home health care, personal care, day programs) more available
in the community?
41%
47%
5%
4%
Extremely important priority Very important priority
Not important priority Somewhat important priority
74%
All voters
24%
Caregiver Households
78%
20%
Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
Helping people live independently is a powerful poten-
tial issue for candidates, especially among women,
low-income voters, and caregivers.
18%
29
How important is this issue in helping you make your voting decisions this year?
Very/fairly
important
Less/not
important
Very
important
64%
78%
Helping older people and the disabled live independently
Very Important Issue in my Vote Decisions
Men
Women
Age 50 to 64
Age 65/over
High school/less
Some college
College grads
Income under $30K
Income $30K to $50K
Income over $50K
56%
72%
59%
70%
80%
68%
51%
76%
88%
52%
Whites
Non-whites
Undecided voters
Caregiver households
Likely future caregivers
63%
75%
71%
66%
71%

Attitudes among Likely Pennsylvania Voters Age 50+ June/July 2014 Hart/North Star Opinion Research for AARP
There is near universal support to shift PA lottery
funds from nursing home to home-based care.
8%
30
* Information before question: The PA Lottery
funds programs such as property tax and rent
rebates, transportation, and in-home care
services to help both lower- and middle-
income seniors stay in their homes as they
age. Recently, lawmakers have shifted these
funds away from programs that help seniors
remain at home so that more can be spent on
nursing home care.
Support Oppose
Support
strongly
67%
78%
Which do you think would be a better use of Pennsylvania lottery revenuespaying
for nursing home care, or funding programs to help seniors remain in their homes
as they age?*
Men
Women
Age 50 to 64
Age 65 to 74
Age 75/over
Undecided voters
60%
73%
61%
74%
71%
64%
Strongly support home care
funding
Key Findings from a Survey among Likely Voters age 50/over
Conducted June 2014
for
Pennsylvania Voters Age
50+ and the 2014 Election

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