Bajaj Auto manufacturing Facilities

Machining Unit - 1
Located on the Delhi-Jaipur Highway on 39 -40 milestone, Bajaj Motors Limited is certified from TUV
GmBH, Germany. Since its inception in 1986, BAJAJ MOTORS has its specialization in machining of Auto
components specifically Precision Engine Components.
Export Orientation is the hallmark of this plant. This unit has started production since March 2006.
Forging Unit
Fully equipped with all facilities, The Forging plant is located at Gurgaon. The plant started its commercial
production in the Year 2001. It is a TS-16949, ISO-14001 certified from TUV GmBH, Germany
Foundry Unit
Casting Plant of Bajaj Motors Ltd. established in 2006, at Bhora Kalan, Binola Industrial area, Gurgaon,
India spread over an area of 6 acres and is a backward integration.
The specialization of Bajaj Motors Casting Plant is Shell Moulding and Green Sand casting.
Machining Unit 2
Located at Pantnagar Industrial Area (Uttrakhand), was started in 2007 and is spread over an
area of 5 Acres. It is equipped with a Forging Plant and Precision Auto Components
manufacturing.
Machining Unit 3
Located at Industrial Park IV in Haridwar (Uttrakhand), was started in 2010. It is a state of art
Precision Auto Components manufacturing Facility.
Machining Unit 4
Located at Sector -8 IMT Manesar, Gurgaon



Manufacturing process



A new initiative called Lean on Investment was launched in-house as well as with suppliers to minimize
investments for capacity augmentation. This resulted in reducing the investment needed by H 78 crore
both in-house and across the supply chain. In FY2014, the Waluj plant, which is the export hub of Bajaj
Auto produced 1.81 million motorcycles (with 1.13 million export) and 0.45 million of three-wheelers
(with 0.26 million exports). The Pantnagar plant produced 0.93 million motorcycles. And the Chakan
plant, having core competencies in manufacturing high end sports bikes, produced 0.69 million vehicles.
Infrastructure facilities:
Bajaj Auto Ltd. has well designed infrastructure facilities. They highly care of clarity and arrangement.
The whole plant has divisional area like, offices, operation house, godown, and packing department.
Bajaj Auto Ltd. l has modern technological machines, from this it can produce products. These
machinery arranged in operation department systematically. The production process is step by step so
as per this the machinery also arrange Bajaj provide all the best facilities to their employees, like
parking, canteen, rest room, and also proper working conditions. They greatly care of their employees.
They pay on monthly basis and also give bonus on special occasions. In this way Philips can compete
with best plant, machinery, technology and human relationship
Distribution Detail
For distribution Bajaj auto uses mix of depots and Cnf agents. This is completely dependent on the
distance of manufacturing location from dealer point .For example due to extensive distance from
manufacturing plant from west Bengal to north-east India ,there exist a depot in Khadakpur with
capacity of housing 800vehicles. There are similar depots in Punjab, Rajasthan and southern India.
Dealers
Like mentioned above, the company has a network of 498 dealers and over 1,500 authorized service
centers and 162 exclusive three-wheeler dealers spread across the country. Around 1,400 rural outlets
have been created in towns with population of 25,000 and below. The current dealer network is
servicing these outlets. Dealers can be classified under 3 heads. They are as follows:
COCO-
These are Company Owned & Company Operated showrooms. These concepts exist only for Pro-Biking
showrooms. Here Bajaj Auto has tried showcasing their muscle power in high end biking segment. The
concept has evolved very fast and now there are 52 Pro-Biking showrooms in the country. The company
itself does not take any order from the customer in these showrooms. The giant dealer of the region
who is acting as a logistics partner for the pro-biking concept takes the order on behalf of the company
and fulfils the customer requirement.
CODO-
These are Company Owned & Dealer Operated showrooms. In case of this concept, showrooms are
owned by the company but the operations in the showroom are managed by the dealer. This is
generally the case where Bajaj wants to provide the dealer financial benefits considering the high
working capital requirement of the company.
DODO-
These are Dealer Owned & Dealer Operated. These dealers are fewer in number because they are
generally the giant dealers who are the financial muscle for the company. In our talks, the management
indicated that the top management wants to do away with this concept. The reason behind this is that
the bargaining power increases in the hands of the dealer, which puts the company in an knotty
situation.
National Level Partnerships
There is an existing generic channel which is used for segmentation of this category of two-wheelers
and three wheelers.
Transport & Logistics
This function of distribution is not owned by the company in any form. This is outsourced in toto to the
third party vendors. The third party here is Transport Corporation of India (TCI) and a few other private
vendors. The fleet to be transported is custom-designed for Bajaj Auto by the vendor. Key Facts
There are twenty vendors all across India



A Transit Insurance Compliance Letter (TICL) is signed between the two parties
The local level sub-dealer sometimes gets to decide the last mile logistics, as he can decide to pick up
the vehicles himself or have it transported to him
Logistics of the vendor is decided by the company
Freight charge is built-in in the product price
Bajaj selects those suppliers who provides majority of the required raw materials together. The
company believes in situation so if any suppliers do not keep their requirement so at that time Bajaj left
the contract.
Products manufactured at these locations are distributed as shown below


R&D: New Products
Discover 100 M: The Discover 100 M is the new entry level Discover and exemplifies core values of
performance blended with great fuel economy. It has been designed to complement the styling aspects
creating an appeal for customers. The Discover 100 M is powered by a high performance four-valve air
cooled 100 cc DTSi engine, with a four-speed gear box suitably synchronized to the power characteristics
of the engine. It has best-in-class fuel efficiency. Its relatively compact size has enhanced the handling
character of the vehicle. Discover 100 M uses Nitrox twin shock absorbers for great ride comfort. Careful
engineering of the product has resulted in offering a very attractive price to the customer

Discover 125 M
The Discover 125 M is the quintessential Discover 125. Built on the compact M platform, it is a great
blend of performance and affordability. This engine provides for a powerful drive while maintaining high
fuel efficiency for which the Discover brand is known. With a four-speed gear box suitably mated to the
power characteristics of the engine, Discover 125 Ms agile handling chassis and suspension make it an
ideal city bike



Pulsar 200 NS
After the successful launch of Pulsar 200 NS in May 2012, this model has been well received in markets
like Colombia. In FY2014, it was launched in Indonesia under the joint brand of Kawasaki Bajaj. The bike
has been well received. New colour, decals and graphics have been introduced on the 200 NS to make
look even more exciting.

KTM Duke 390 with ABS
The joint venture between KTM and Bajaj Auto saw yet another successful launch in the form of the
KTM Duke 390. With its trademark orange frame and alloy wheels typical to KTM, the bike lives upto the
Ready to Race tag of the KTM brand. It is selling very well in export markets as well as in India.

Three-wheelers: RE
All variants of the RE range of three-wheelers comprising the small, medium and large platforms and
covering petrol, gaseous and diesel engines have been put through a complete upgrade. These have
been updated with much better driver comfort through revised ergonomics, smart looks, improved
engine performance and revised gear ratios leading to excellent drivability and upto 15% improvement
in fuel economy. Moreover, the DTSi technology has been employed in the spark ignited engine
versions, while a five-speed gear box has been deployed in the diesel engine versions