Existing Pri

1
2
3
4
5

Annual Fixed Cost

Marketing Budget
R&D Cost

$1.2 million
$23 million
$400 million

1st Approach

all values in million

0.42588
0.63882
0.85176
1.0647
1.27764
4.2588

0.255528
0.383292
0.511056
0.63882
0.766584
2.55528
7.3251368 million

1
2
3
4
5

2nd Approach
0.973452
1.466178
1.946904
2.43363
2.92035
9.740514

all values in million

0.5840712
0.8761063
1.1681424
1.460178
1.7522136
5.8407115
16.7433744 million

1
2
3
4
5

3rd Approach
1.29
1.505
1.72
1.935
2.15
8.6

all values in million

0.774
0.903
1.032
1.161
1.29
5.16
14.792 million

Population CAGR
% Population 2010
Population 2010

0.0511056
0.0766584
0.102212
0.127764
0.1533168
0.5110568

0.11681424
0.17522136
0.23362848
0.2920356
0.35644272
1.1741424

0.1548
0.1806
0.2064
0.2322
0.258
1.032

7.3251368

Existing Pricing Analysis

1.037
35.27%
81.121 million
Total Revenue
Approach

Price Method (in million $)

1
2
3
1 366.2568 610.4036 732.5137
2 837.1687 1395.225 1674.337
3
739.6 1232.617
1479.2

Population
7.3251368
16.7433744
14.792

Total Costs
Price Method (in million $)
1
2
3
1 613.5934 613.5934 613.5934
2 850.933 850.933 850.933
3 801.7584 801.7584 801.7584

Population
7.3251368
16.7433744
14.792

Approach

Approach
1
2
3

% ROI
Price Method (in million $)
1
2
3
-40.3095 -0.51986 19.38095
-1.61756 63.96418 96.76489
-7.75276 53.73925 84.49448

Manufacturer Price
50
83.33
100

Variable Cost
25.2
25.2
25.2

Fixed Cost Total Cost

429
454.2
429
429

New Pric

1
2
3
4
5

Annual Fixed Cost

Marketing Budget
R&D Cost

$1.2 million
$23 million
$400 million

1st Approach

all values in million

0.42588
0.63882
0.85176
1.0647
1.27764
4.2588

0.255528
0.383292
0.511056
0.63882
0.766584
2.55528
8.7049872 million

1
2
3
4
5

2nd Approach
0.973452
1.466178
1.946904
2.43363
2.92035
9.740514

all values in million

0.5840712
0.8761063
1.1681424
1.460178
1.7522136
5.8407115
16.7433744 million

1
2
3
4
5

3rd Approach
1.29
1.505
1.72
1.935
2.15
8.6

all values in million

0.774
0.903
1.032
1.161
1.29
5.16
14.792 million

Population CAGR
% Population 2010
Population 2010

0.0511056
0.0766584
0.102212
0.127764
0.1533168
0.5110568

0.11681424
0.17522136
0.23362848
0.2920356
0.35644272
1.1741424

0.1548
0.1806
0.2064
0.2322
0.258
1.032

New Pricing Options

1.037
35.27%
81.121 million
Total Revenue
Approach

Price Method (in million $)

1
2
3
1 439.5082 476.1339 549.3853
2 1004.602 1088.319 1255.753
3
887.52
961.48
1109.4

Population
7.3251368
16.7433744
14.792

Total Costs
Price Method (in million $)
1
2
3
1 613.5934 613.5934 613.5934
2 850.933 850.933 850.933
3 801.7584 801.7584 801.7584

Population
7.3251368
16.7433744
14.792

Approach

% ROI
Approach
Price Method (in million $)
1
2
3
1 -28.3714 -22.4024 -10.4643
2 18.05893 27.89718 47.57367
3 10.69669 19.92141 38.37086

Manufacturer Price
60
65
75

Variable Cost
25.2
25.2
25.2

Fixed Cost Total Cost

429
454.2
429
429

1st Approach
0.42588
0.63882
0.85176
1.0647
1.27764
4.2588

all values in million

0.255528
0.383292
0.511056
0.63882
0.766584
2.55528
8.7049872 million

1
2

2nd Approach
0.973452
1.466178

all values in million

0.5840712
0.8761063

0.116814
0.175221

1.946904

1.1681424

0.233628

4
5

2.43363
2.92035
9.740514

1
2
3
4
5

1
2
3
4
5

3rd Approach
1.29
1.505
1.72
1.935
2.15
8.6

1.460178
1.7522136
5.8407115
16.7433744 million
all values in million
0.774
0.903
1.032
1.161
1.29
5.16
14.792 million

0.051106
0.076658
0.102212
0.127764
0.153317
0.511057

0.292036
0.356443
1.174142

0.1548
0.1806
0.2064
0.2322
0.258
1.032

Approach
1
2
3

Approach

Total Revenue
Price Method (in million $)
month 1 = $60; months 2&3 = $45
393.513156
900.0992655
794.64

Total Costs
Price Method (in million $)
1

1
2
3

613.5934474
850.9330349
801.7584

% ROI
Approach Price Method (in million $)
1
2
3

60
45

1
-35.86744485
5.777920072
-0.887848509

Population
7.325137
16.74337
14.792

Variable
Fixed Cost Total Cost
Cost
25.2
429
454.2
25.2
429
25.2
429

Group 6
Pallav Parkhe
Nikhil S
Geetansh Choudhary
Ramit Mohan Chaudhuri
Jayanthi L V B Uday Kumar
Vineeth Jayendranath

(E042)
(E045)
(E056)
(E060)
(E061)
(E062)