Portfolio

Sian McCuen
Contact Page
Sian McCuen
740 N 300 E
Provo, Utah 84606
858.735.2570
sianmccuen@gmail.com
Table of Contents
Brochure
Business Card
Letterhead
Logos
Event Ad
Montage
Imaging
Web Page
Flier
Brochure
Description:
A two sided, folding brochure.
Date:
August 9, 2014
Course/Instructor:
Comm 130, Section 10
Emily Kunz
Program(s)/Tools:
Adobe InDesign/Adobe Illustrator/Adobe Photoshop
Objectives:
Set up and align a two-sided, folded document.
Learn how to wrap text around an image.
Use paragraph styles in InDesign.
Process:
I first set up an offset fold design in Adobe InDesign. I felt this would lend the best
to the brochure I wanted to design. I then did a shapes map to play around with
placement.
I then chose the photo I wanted to use for the text wrap. Using Photoshop, I used
the quick selection tool to select just the doll from the image. I then used the
refine mask dialogue box to smooth, feather, shift edge, and make sure I got the
dolls hair and the hair on the tail of the dog she is holding. I then placed the doll
into InDesign where I used the text wrap option to wrap my text around the alpha
channel of the image. I created my logo in Illustrator using the pen tool.
I placed the logo into my InDesign file on the back cover and changed the color to
yellow to fit into my color scheme. I placed the rest of my photos in the InDesign
file and created my text boxes, using the text wrap tool to link them all together.
Business Card
Description:
Matching letterhead and business card designed using a personally created logo.
Date:
June 14, 2014
Course/Instructor:
Comm 130, Section 10
Emily Kunz
Program(s)/Tools:
Adobe InDesign/Adobe Illustrator
Objectives:
Create a new logo to fit a company or personal image.
Design consistent layouts for a business card and letterhead.
Use the basic tools of Illustrator & InDesign
Process:
I came up with the company I wanted to make a business card and stationary for.
I created a logo that I liked on paper and digitally converted it using Illustrator. I
really played with the company name and finally settled on it stacking on top of
each other to create an owl body shape under the eyes.
I created the branch and tire swing in Illustrator to use as a watermark for the
stationary. The rope was a beast to create!
I next set up a 2 page 8.5 in x 11 in document in InDesign and imported both the
logo and the watermark.
I wanted to take the light indigo color I used for the owl eyes and use a more
transparent version of it for the background of the stationary. I then made up
some info for the owner of the Little Owl Tree house Company. Finally, I shrunk
everything down to fit on the business card.
Letterhead
Description:
Matching letterhead and business card designed using a personally created logo.
Date:
June 14, 2014
Course/Instructor:
Comm 130, Section 10
Emily Kunz
Program(s)/Tools:
Adobe InDesign/Adobe Illustrator
Objectives:
Create a new logo to fit a company or personal image.
Design consistent layouts for a business card and letterhead.
Use the basic tools of Illustrator & InDesign
Process:
I came up with the company I wanted to make a business card and stationary for.
I created a logo that I liked on paper and digitally converted it using Illustrator. I
really played with the company name and finally settled on it stacking on top of
each other to create an owl body shape under the eyes.
I created the branch and tire swing in Illustrator to use as a watermark for the
stationary. The rope was a beast to create!
I next set up a 2 page 8.5 in x 11 in document in InDesign and imported both the
logo and the watermark.
I wanted to take the light indigo color I used for the owl eyes and use a more
transparent version of it for the background of the stationary. I then made up some
info for the owner of the Little Owl Tree house Company.
Logos
Description:
Three logo variations for the same company.
Date:
June 07, 2014
Course/Instructor:
Comm 130, Section 10
Emily Kunz
Program(s)/Tools:
Adobe Illustrator
Objectives:
Create a variety of logos to fit a company or personal image.
Use the basic tools of Illustrator.
Process:
First I created a bow, to use in all three logos, using the pen tool and the ellipse
tool. I then chose two contrasting fonts for each of the three logos.
For the first logo I used the bow in place of an L. I then did an Internet search
for curly cues to get some idea of what I wanted and then used the pen tool to
create my own curly swirl for my second logo. For the last logo I created a braid
using the pen tool and used my already created bow to finish it.
HA I R A CCE S S OR I E S
Elenora
El enor a
H A I R A C C E S S O R I E S
HAI R ACCESSORI ES
Elenora Hair Accesories
Event Ad
Description:
A color full-bleed event ad to promote a fund-raiser using only Microsoft Word and
a scanner.
Date:
May 17, 2014
Course/Instructor:
Comm 130, Section 10
Emily Kunz
Program(s)/Tools:
Microsoft Word
HP Scanner
Objectives:
Find, scan and import a high-quality image.
Create a full-bleed design.
Use text boxes for layout in Word.
Insert and edit images in Word.
Process:
I first found an image from and scanned it. I then used a Word image effect to
delete the background so that the plate of salad was more prominent. I then used
the Word color selection tool to pull out the purple from the plate and the lime from
one of the lettuce leaves. I then used those colors to create color blocks so that
the gold I chose to go with them would stand out more.
I chose to use a script font for the title because I felt it lent itself well to the literacy
theme. I then chose a sans serif font to contrast the script and create variety. The
last touch was to use Word to create a separation piece that would allow a break
for the eye from the green and purple.

Lunch for Literacy
Join us for an
engaging lunch to
raise funds for the
RB Literacy Center.
Opening remarks by Guest
Senator Dianne Feinstein
Friday, June 20
th

Noon-2 pm
Rancho Bernardo Library
17110 Bernardo Center Dr., San Diego CA 92128
For more information, including pricing, and to
purchase tickets, please visit
www.rbliteracy.edu
Montage
Description:
An inspirational montage made by the blending of two or more images, and the
use of typography.
Date:
May 31, 2014
Course/Instructor:
Comm 130, Section 10
Emily Kunz
Program(s)/Tools:
Adobe Photoshop
Objectives:
Learn to manage Photoshop layers.
Learn to blend images together smoothly, using masks.
Use filters.
Apply appropriate typography.
Process:
I found a quote that I liked. I searched my personal images for pictures that would
work with the quote and found what I needed. I searched on the Internet for a
stock image for the background and came away with lots of choices.
Using Photoshop, I made the background image 8.511 and did some color
manipulations to make the color exactly what I wanted. I placed the image of my
husband and I and applied a mask to it. With black paint and a 100% opacity,
soft-edged brush, I painted away the hard image edges. With a larger black brush
at 30% opacity and 30% flow, I blended farther into the image, so it looks like we
were blending into the barn background.
I repeated the process with the cracked egg picture. I added the quote and
varied the last word to add emphasis, using a drop shadow on that word to add
emphasis.
Imagining
Description:
Demonstrate good photography and image editing skills. Incorporating color into a
poster layout with original photo.
Date:
May 24, 2014
Course/Instructor:
Comm 130, Section 10
Emily Kunz
Program(s)/Tools:
Cannon EOS 60D
Adobe Photoshop
Objectives:
Learn basic photography skills.
Use a digital camera to take a quality image, then download it.
Size and crop the image.
Adjust image brightness, contrast, hue and saturation levels.
Use a selection tool to isolate a portion of the image.
De-saturate the selected portion of the image.
Use a filter or colorize a portion of the image.
Process:
I chose a color scheme that I thought went with the client vision I made up. Then
I captured a quality image, in front of my home, with my Cannon EOS 60D. I then
brought the photo into Photoshop and used these specific editing techniques:
levels, sharpness, saturation, and color balance. Then I designed a 8.5 x 11
composition using my color scheme, the photo I took, my color and color scheme
names, and some color swatches. I started with adding circles because I felt the
circles created whimsy without being childish. After getting critiques I decided to
add some rectangles to replicate the rectangular image. I feel like the finished
piece is what I envisioned to begin with.
Web Site
Description:
A web page designed to showcase a personally created logo.
Date:
June 28, 2014
Course/Instructor:
Comm 130, Section 10
Emily Kunz
Program(s)/Tools:
TextWrangler
W3 HTML Validator
Photoshop.
Objectives:
Size and optimize an original logo as a .png for a web page.
Write content to describe the process of creating your logo and how it appeals to a
target audience.
Design a web page using HTML to display a logo and content.
Acquire a working knowledge of HTML and basic understanding of CSS.
Identify hex colors for web design.
Compress multiple files in a zipped folder to attach as one file.
Process:
I created this web page using only TextWrangler. I have a had a few interactions
with HTML and CSS and it was nice to use it in a simple format where many of
the trickiest variables were removed. I first wrote all my HTML code and validated
it using the http://www.W3.org HTML validator. Then I used the provided CSS
document and changed some elements to make the web page more my own. To
create the color scheme I opened my logo in Photoshop and used the eye dropper
tool to extract the exact color. I changed the fonts to Janda Elegant Handwriting
and Palatino Linotype.
Flier
Description:
Black & White promotional flier to promote a graduate leadership conference.
Date:
May 10, 2014
Course/Instructor:
Comm 130, Section 10
Emily Kunz
Program(s)/Tools:
Adobe InDesign
Objectives:
Apply the design principles and use appropriate typography.
Incorporate basic InDesign skills to improve basic flier layout.
Create a project folder with image, logo and InDesign document to keep
links intact.
Process:
I first created four sketches of four different designs. I chose my favorite and used
it as a template to make a digital copy of my favorite sketch in InDesign.
After I had made the rough outline of the digital copy, I retrieved the logo, photo,
and body copy from the given links. After I had added those to my design, I was
ready to be get critiqued. I got my husband and neighbor, as well as a fellow
classmate, to critique my design and they gave me some really good advice.
After hearing the critiques I made some important modifications and I feel like the
design is better because of them.
Do you want to have the competitive edge in business?
Come learn how at Vouant Communications annual
Graduate Leadership Conference.
Vouant Communications is devoted to helping
tomorrows leaders gain essential leadership skills
in the workplace.
During this dynamic three-day seminar, attendees will meet with
top executives of Vouant Communications to discuss breakthrough
leadership techniques, while cultivating attributes of leadership that will
market to any employer.
Conference is available to graduating seniors.
Space is limited.
Registration and more information available at
http://www.vouantcomm.com/leaders
October 21
8 a.m. 5 p.m.
Lincoln Convention Center
G
R
A
D
U
A
T
E
L
e
a
d
e
r
s
h
i
p
C
o
n
f
e
r
e
n
c
e