Summary Accomplished, focused and detail-oriented team player with six years marketing experience

and a comprehensive understanding of brand management, marketing strategy, event

marketing, promotions, research, and social media. Proven ability to coordinate multiple
projects with competing deadlines and separate budgets.
Experience Promotion Manager Radio Disney Detroit
8/11 present The Walt Disney Company Southfield, MI
Marketing Management
Act as the marketing manager for the Michigan and Northwest Ohio region. Oversee the
creation, development, and execution of all local marketing programs and on-site events
designed to increase brand awareness of The Walt Disney Company and promotional
partners.
Manage all marketing and advertising for the region including on-site signage, social
media, direct mail, PR, and sponsorship activities.
Ensure that all messaging is on brand and compliant with standards of The Walt Disney
Company.
Spearhead partnership with the Detroit Tigers to increase visibility and branding of Radio
Disney at 13 professional sporting events per year.
o Manage and coordinate corporate partnership. Responsible for daily communication
and organization of successful fulfillment and activation elements including digital in-
park signage, creative direction and approval of co-branded premium giveaways,
branding messaging for live in-park announcements, and fulfillment of all prizing.
Serve as project manager and liaison between all parties (internal account executives,
external clients, vendors, and internal creative team) on all creative products, production
of premium items, and collateral.
Work in tandem with VP of Marketing to conceptualize, develop, and commission the
creation of the Radio Disney Fa-la-la-lidays traveling float.
o Work as point person on the account, ensuring production was on time as well
leverage partnership to increase brand visibility in the community, including increased
presence at black-tie fundraising gala (including on-site presence, concert
performance, and premium distribution to all guests in attendance) and Americas
Thanksgiving Day Parade, televised in 211 markets nationwide.
Represent Radio Disney during visit to OZ: The Great & Powerful set with The Walt
Disney Company synergy partners from various lines of the business (Corporate, Walt
Disney Studios, Disney Channel, and Disney.com)
o Extensive set tour with films producer, set designers, costuming leads, makeup
heads, and director to generate ideas for pre-release promotional opportunities to
drive audiences to theaters.
Strategic Partnership Management
Responsible for developing and managing strategic partnership and third party vendors,
creating promotional calendar, and analyzing success of partnerships and events.
Negotiate and manage relationships with key community partners to leverage events for
Company and client benefit, ensuring placement in high traffic areas and added value
advertising opportunities for all parties.
Develop and cultivate relationships with local media outlets including ABC, NBC and FOX
TV affiliates to garner coverage of key initiative and leverage partnerships.
Client Services
Work with internal and external clients to ensure that all initiatives are executed to be
mutually beneficial to all involved parties.
Proactively identify sales opportunities for internal account executives to present to
potential and existing partners.
Develop concepts and sales decks to reflect client needs, while still maintaining the
Disney brand and initiatives.
Act as liaison between local market and corporate office for all requests.
Work with corporate synergy team to promote various initiatives from multiple lines of the
business.
Interact with corporate marketing team on a daily bases to ensure the local marketing
plans reflect those of the broader group.

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Event Management & Operations
Oversee complex event logistics across staff, venues and operations, and demonstrate
leadership in managing event challenges.
Responsible for the development of operational plans, timelines, and maps associated
with the overall planning strategy needed for over 200 events each year.
Responsible for Company presence and appearance at all events, including large-scale
community events, festivals, parades, in-school appearances, and sporting events.
Develop a targeted plan, utilize social media to highlight key promotional events and
manage the execution of all supporting elements for event execution.
Management
Effectively manage a $250,000 budget and a team of 1 full time staff and 30 part time staff.
Oversee the stations promotion budget, strategizing expenditure allocation, ensuring all
projects are billed on a timely basis and expenditures are on or under budget.
Manage all aspects of recruitment, hiring, onboarding, scheduling, rewards and
recognition, and discipline of a staff of over 30 people.
Act as interim Station Manager in charge of all sales, legal and business operations.
Promotion Assistant Radio Disney Detroit
8/09 7/11 The Walt Disney Company Southfield, MI
Protect the Disney brand
Promote positive company image and facilitate listener interaction
Conduct on site contests, handle promotional giveaways
Assist in interviewing, training and educating staff
Events & Promotions Coordinator
8/09 7/10 Greektown Casino-Hotel Detroit, MI
Plan & execute all events & promotions, ranging from retail to VIP, to ensure satisfaction
and project completion
Market and advertise each promotion and event
Oversee daily operations of each promotion and event
Marketing Associate
5/07 6/08 Telemus Capital Partners, LLC Southfield, MI
Marketing contact for nationwide company internal & external
Responsible for coordinating company events
Work with CEO & President to develop & execute marketing plan & materials
Process all media requests
Intern
5/06 1/07 The Walt Disney Company Orlando, FL
Responsible for managing daily finances for multi-million dollar location
Use flexibility to build on skills in various locations across company property
Provide extraordinary guest service synonymous with the company name


Education 9/2002 - 5/2006 Wayne State University Detroit, MI
B.S. from the WSU School of Business Administration
Major in Marketing with a specialization in Advertising Communications




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