Newspaper audience

Target audiences are made up of consumers that the producers of media aim to sell their product
to. Newspapers use various techniques to appeal to its target audience including the content and
language of its stories, the political bias and by selling its advertising space to businesses and
organizations that may appeal to its readership. Target audiences are formed from different
groups, for example: adults, teens, children, mid-teens, preschoolers, men, and women.
To market to any given audience effectively, it is essential to become familiar with your target
market; their habits, behaviors, likes, and dislikes. Markets differ in size, assortment, geographic
scale, locality, types of communities, and in the different types of merchandise sold. Because of
the many variations included in a market it is essential, since you cannot accommodate
everyones preferences, to know exactly who you are marketing to. To better become acquainted
with the ins and outs of your designated target market legend, a market analysis must be
completed. A market analysis is a documented examination of a market that is used to enlighten
a businesss preparation activities surrounding decisions of inventory, purchase, workforce
expansion/contraction, facility expansion, and purchases of capital equipment, promotional
activities, improvement of daily operations and many other aspects.
A target market is a group of customers that the business has decided to aim its marketing efforts
and ultimately its merchandise. A well-defined target market is the first element to a marketing
strategy. The target market and the marketing mix variables of product, place(distribution),
promotion and price are the four elements of a marketing mix strategy that determine the success
of a product in the marketplace. Once these distinct customers have been defined, a marketing
mix strategy of product, distribution, promotion and price can be built by the business to satisfy
the target market.
A target audience consists of individuals, groups or communities who influence the intended
'target' of a media. Newspapers attempt to appeal to certain target audiences by fulfilling the
specific needs and interests of a target audience within its news stories, political bias etc. Who
are the target audience of Newspapers? The target audience of a newspaper varies based on a
number of different factors. The best way to identify the target audience of a newspaper is to use
the technique 'RIVALING' which stands
for Representation, Institution, Values, Audience, Language, Ideology, Narrative and Genre.
Representation is the denotation of people, places and events to convey hidden connotations in
newspapers. It is how the audience is represented to themselves within a newspaper by
expressing their interests, needs and points of view. Institution A media institution is a large
group of people who work for the same company to produce various platforms of media.
Newspaper institutions are usually responsible for the production, publishing and distribution of
a newspaper. Examples of famous media institutions include kaler konto, Ittefak, Prothom Alo.
The values of a newspaper are constructed by the interests of its target audience. The quality,
structure and content of a newspaper are adapted to the needs of the target audience. An audience
is the most vital aspect that ultimately decides the successfulness and survival of a newspaper.
There is a powerful bond between a newspaper and its readers and without that target audience, a
newspaper would have no market to appeal to, The language of a newspaper is designed upon
the demographics of its target audience. Semiotics is also a convention that describes how a
newspaper is constructed through the careful use of signs, codes and symbols. is a set of aims,
beliefs or morals a newspaper and audience share. Modern-day newspaper ideologies focus
particularly on political influences because in recent years, politics has become more and more
popular amongst a much wider audience demographic Narrative - is how a newspaper can be
read as a text in a particular format. Has the newspaper purposefully reported its news in a way
that supports the interests of the target audience? Does the newspaper begin with 'hard' news or
soft news? Genre describes the classification of a newspaper/story. For example, my newspaper
can be classified as a local tabloid newspaper and my lead story can be classified as a story
regarding teenage health. Who are the target audience for your researched newspaper samples?
As part of my research into audience analysis and newspaper conventions, I decided to take front
and inside page samples from some of Bangladesh most popular local newspapers. The target
audience of the Prothom Alo was primarily aimed at women under the age of 35. The reasons to
support my judgement included the frequent use of bright colours and images of female icons
along with news topics which covered fashion, beauty, health, fitness and celebrity gossip.