1

M.COM. SYLLABUS






















DEPARTMENT OF COMMERCE
Rayalaseema University
KURNOOL- 518 004 A.P



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FACULTY OF COMMERCE
RAYALASEEMA UNIVERSITY, KURNOOL

M.COM. COURSE STRUCTURE
(Applicable to affiliated colleges of Rayalaseema University, w.e.f. the batch of students
admitted during 2012-2013 onwards)

FIRST SEMESTER
Paper
No.
Name of the Paper PPW
Time
Duration
Total
Marks
101 Business Management 6 3 100
102 Marketing Management 6 3 100
103 Financial Management 6 3 100
104 Human Resource Management 6 3 100
105 Quantitative Techniques for Business Decisions 6 3 100
Total 500
SECOND SEMESTER
Paper
No.
Name of the Paper PPW
Time
Duration
Total
Marks
201 Business Economics 6 3 100
202 Corporate Policy & Strategic Management 6 3 100
203 Financial Markets and Institutions 6 3 100
204 Organizational Behavior 6 3 100
205 Computer Applications in Business 6 3 100
Total 500
THIRD SEMESTER
Paper
No.
Name of the Paper PPW
Time
Duration
Total
Marks
301 Insurance and Risk Management 6 3 100
302 Advanced Cost & Management Accounting 6 3 100
303 Financial Services 6 3 100
304 Retail Management 6 3 100
305 Business Environment and Government Policy 6 3 100
Total 500
FOURTH SEMESTER
Paper
No.
Name of the Paper PPW
Time
Duration
Total
Marks
401 International Business 6 3 100
402 Security Analysis & Portfolio Management 6 3 100
403 E- Commerce 6 3 100
404 International Marketing 6 3 100
405 Entrepreneurship Development 6 3 100
Total 500


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SEMESTER - I
Paper 101: Business Management
Maximum Marks: 100 No. of Hours per week: 6 Max Time: 3 hrs

UNIT I -- Introduction: Meaning and Definition of Management Management Process
Management Levels Managerial Skills.

UNIT II - Planning and Decision Making: Meaning and Definition of Planning -
Types of Plans Planning Process Strategic Planning Decision-making Process
Decision-making Conditions Decision-making Techniques.

UNIT III Organizing and Staffing: Meaning and Definition of Organizing Process
Organization Structure Formal and Informal Organization Co-ordination Authority -
Responsibility Delegation of Authority Decentralization - Process of Recruitment
Manpower Planning - Selection Placement Training and Development Performance
Appraisal.

UNIT IV Communication: Meaning and Definition of Communication Communication
Process Formal and Informal Communication Leadership Style - Theories of Motivation -
Financial and Non-financial Incentives.

UNIT V - Controlling: Meaning and Definition of Controlling - Controlling Process
Setting up of Standards Evaluation of Performance Indentifying deviations and Corrective
Measures Feedback.

References:
1. L.M. Prasad, Principles and Practices of Business Management
2. P.C. Tripathy and P.N. Reddy, Principles of Management
3. Terry and Franklin, Principles of Management





SEMESTER - I

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PAPER 102 MARKETING MANAGEMENT

Maximum Marks: 100 No of hours per week: 6 Max time: 3 Hours

Objective: The objective of the course is to equip the student with various aspects relating
Marketing Management.
Unit I - Introduction: Meaning, Nature, Scope and Importance of Marketing Evolution of
Marketing - Marketing Environment: Macro and Micro Components and their Impact on
Marketing Decisions - Marketing Segmentation and Positioning.
Unit II- Product Decision: Meaning and Definition of Product - Classification of Products -
Major Product Decision - Product line and Product Mix Branding - Packaging and Labeling
- Product Life Cycle Strategic Implications - New Product Development and Consumer
Adoption Process.
Unit III - Pricing Decisions: Pricing Policy - Factors Affecting Price Determination -
Pricing Policies and Strategies - Discounts and Rebates.
Unit lV- Distribution Channel and Physical Distribution Decision: Nature - Functions
and Types of Distribution Channels - Distribution Channel Intermediaries - Channel
Management Decisions - Retailing and Wholesaling.
Unit V- Promotion Mix: Elements of Promotion-mix Methods of Sales Promotion -
Advertising and Publicity.
References:
1. Kotler Philip and Gary Armstrong: Principles of Marketing, Prentice Hall New Delhi
2. Kotler Philip, Management-Analysis, Planning, Implementation and Control Prentice
3. Majumbar Ramanuj, Product Management in India, Prentice Hall, New Delhi
4. McCarthy E. Jerome and William D. Perrault, Managerial Approach, Richard D.Irwin,
Homewood, Illinois
5. Ramaswamy V.S and Nandakumari S., Marketing Management, McMillan India, New
Delhi
6. Srinivasan R, Case Studies in Marketing: The India Context, Prentice Hall, New Delhi





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SEMESTER - I
PAPER: 103 FINANCIAL MANAGEMENT
Maximum Marks: 100 No of hours per week: 6 Max time: 3 hours
Objective: The objective of the course is to equip the student with financial Management
concepts and skill.
Unit I - Introduction: Meaning and Definition of Financial Management - Finance
Functions - Scope of Finance Function - Financial Management - Goals and Objectives of
Financial Management - Time Value of Money - Techniques of Financial Analysis.

Unit II - Investment Decisions: Nature of Investment Decision - Capital Budgeting -
Meaning and Importance - Types of Capital Budgeting Decision - Cash Flow Estimation and
Measurement - Methods of Appraisal - Payback Period - Accounting Rate of Return - Net
Present Value - Profitability Index - Internal Rate of Return - Capital Budgeting under Risk
and Uncertainty - Meaning and Definition of Cost - Measurement of Specific Cost - Various
Sources of Capital - Measurement of Weighted Average Cost of Capital.

Unit -III - Financial Decision: Meaning of Leverage - Operating and Financial Leverage
Capital Structure and its Determinants - Optimum Capital Structure - Capital Structure
Theories - Net Income Approach - Net Operating Income Approach - M.M. Hypothesis -
Traditional view - Meaning and Scope of Financial Restructuring Buyback Merger
Amalgamation and Takeover.

Unit IV- Divided Decision: Meaning and Definition of Dividend Classification of
Dividend - - Divided Policy - Determinants of Dividend Policy - Dividend and Market
Valuation - Walter's Model- Gordons Model and MM Model - Dividend Policy in Practice.

Unit V- Working Capital Management: Meaning and Definition of Working Capital -
Working Capital - Determinants of Working Capital - Optimum Level of Current Assets -
Estimating Working Capital Requirements.
References:
1. Pandey I.M. Financial Management, Vikas Publishing House Limited.
2. Khan, M.Y. and Jain, P.K. Financial Management, Tata McGraw Hill
3. Chandra prasanna: Financial Management, Tata Mc- Graw Hill
4. Hampton. Johni. Financial Decisions-Making: prentice Hill India (p)
5. Maheswari, S.N, Principles of Financial Management, Sultan Chand.
6. Van Horn, James C. Financial Management, Prentice Hall India (p) Ltd

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SEMESTER - I
PAPER- 104: HUMAN RESOURCE MANAGEMENT
Maximum Marks: 100 No of hours per week: 6 Max time: 3 Hours

Objective: The objective of the course is to equip the student with the concepts and skills
necessary to manage Human Resources

Unit I - Introduction: Meaning and Definition of HRM Nature, Scope, Objectives and
Importance of HRM - HRM as Profession - Functions of HRM - Paradoxes in HRM -
Emerging Trends in HRM.

Unit II- Human Resource Planning: Meaning and Definition of Human Resource Planning
Nature, Importance and Factors Affecting HRP Requisites for Success of HRP Job
Analysis Methods Job Purpose- Job Description Job Specification Job Evaluation -
Process and Methods of Job Evaluation.
Unit III - Recruitment, Selection, Training and Development: Meaning of Recruitment,
Selection and Training - Sources of Recruitment - Selection Process - Training Methods -
Evaluating Training Effectiveness - Career Planning and Career Development.

Unit IV- Appraising and Managing Performance: Performance Appraisal System -
Appraisal Methods Challenges of Performance Appraisal - Possible Errors in Appraisal
Process -Planning for Performance Improvement Recent Trends in Appraisal System.

Unit V - Human Resource Maintenance: Wage and Salary Administration Principles -
Regulation of Wages- Current Trends in Wage and Salary Administration Monitory and
Non-monitory Incentives to Motivate Employees.
References:
1. Subba Rao, P., Personnel and Human Resource Management, Himalaya Publishing
House, Mumbai.
2. David A. Decenzo & Stephen P. Robins, Personnel/Human Resource Management,
Prentice-Hall of India Ltd., Delhi.
3. William B. and Keith Davis., Human Resource and personal Management, McGraw
Hill.
4. Pareek, V and T. V. Rao., Designing and Management Human Resource Systems,
oxford and IBM, Delhi.
5. P.C. Tripati., personnel Management, S.Chand, New Delhi.
6. Drwar, , R.S., personal Management and Industrial Relations,Vikas.
7. C.S.Venkata Rathnam, B.K.Srivastava., personal management and Human
Resources McGraw Hill.

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SEMESTER - I
Paper 105 Quantitative Techniques for Business Decisions

Time: 3 Hours No of hours per week: 6 Max Marks: 100

Unit I - Theory of Probability: Meaning and Definition of Probability - Terminology of
Probability - Additional Theorem of Probability - Multiplication Theorem of Probability -
Conditional Theorem of Probability - Mathematical Expectation - Random Variable and
Probability Distribution. (Theory and Problems)

Unit II - Probability Distributions: Meaning of Probability Distribution Features of
Binomial, Poisson and Normal Distributions - Binomial Distribution - Poisson Distribution
Normal Distribution. (Theory and Problems)

Unit III - Theory of Estimation: Meaning of Theory of Estimation - Characteristics of Good
Estimator Types of Estimation: Point and Internal Estimation of Population Mean,
Proportion and Variance. (Theory and Problems)

Unit IV- Test of Significance: Meaning and Definition of Hypothesis - Procedure of Testing
of Hypothesis - t-test - F-Test - Chi-square test and Z-test. (Theory and Problems)

Unit V - Statistical Quality Control: Meaning, Objectives and Role of Statistical Quality
Control - Procedure of Constructing Quality Controls Charts - Mean Chart and Range Chart
Controls for Variables - C-chart and p-chart Control for Attributes. (Theory and Problems)

Reference Books
1. C.R. Quantitative Methods for Management Decision, Himalaya Publishing House,
Mumbai, 2009.
2. Richard I. Levin and David S. Rubin, Statistics for Management, Prentice Hall of
India, Private Limited, New Delhi.
3. Hood R.P Statistics for Business and Economics, Sultan Chand & Sons, New Delhi.
4. Guptha S.P., and Gupta M.P., Business Statistics, Prentice Hall, New Delhi

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SEMESTER II
201: BUSINESS ECONOMICS
Time: 3 Hours No of hours per week: 6 Max Marks: 100
Objective: The objective of this paper is to enable the students to understand
economic concepts, theories, fundamentals as aids to decision making
under given environmental constraints.
UNIT I - Introduction: Nature and Scope - Significance of Economics for
Management - Objectives of the Firm - Theory of Firm - Profit Maximization Model -
Managerial and Behavioral Theories - Role and Responsibility of Managerial
Economist - Features of Knowledge-based Economy.
UNITII - Demand Analysis: Meaning and Definition of Demand Purpose of
Demand Analysis - Law of Demand Demand Determinants Types of Elasticity of
Demand Importance of Elasticity of Demand - Demand Forecasting - Methods of
Demand Forecasting - Criteria for Good Forecasting Method.
UNIT III - Production Analysis: Meaning and Definition of Production -
Production Function - Cobb-Douglas Production Function Laws of Production -
Production Function and Variables - Law of Return to Scale Economics of Scale.
UNIT IV Cost Analysis: Meaning and Definition of Cost - Types of Cost Cost
Output Relationship - Short-run and Long-run Cost Output relationship Break-even-
Point - Utility of Break-Even-Point.
UNIT V - Profit and Price Analysis: Nature of Profit - Types of Profit - Meaning
and Definition of Break-Even-point - Managerial Utility of Break-Even-Point - -Profit
Analysis - Profit Planning and Forecasting - Pricing Methods - Product Line Pricing -
Transfer Pricing - Pricing by Retailers - Export Pricing - Dual Pricing - Administered
Pricing.
Suggested Readings:
1. Mithani, D.M., Managerial Economics, Himalaya Publishing House, New Delhi
2. Mehta, P.L., Managerial Economics, Text and Cases, S.Chand Company
publishers, New Delhi
3. Varshney, RL, and Maheswari, K.L., Managerial Economics, S. Chand Publishers,
New Delhi
4. Dwivedi, D.N., Managerial Economics, Vikas Publishing House Pvt. Ltd.,




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SEMESTER II
PAPER: 202 CORPORATE POLICIES AND STRATEGIC MANAGEMENT
Maximum Marks: 100 No. of hours per week: 6 Max. Time: 3
Hours

Unit I - Introduction: Vision Mission Business Definition and Objectives
Organizational Analysis Environment Analysis External Environment: Political,
Technical, Economic and Socio- Cultural - Corporate Strategies: Stability Strategies, Growth
Strategies, Retrenchment Strategies, Combination Strategies, SBU Strategies and Functional
level strategies.
Unit II - Nature of Management: Management Process Management Functions
Managerial Levels Managerial Roles Managerial skills Strategic Planning and Tactical
Planning - Business Policy - Strategic Management - Characteristics of Strategic Decisions
Approaches to Strategic Decision-making Strategic Management Process.

Unit III - Strategy Analysis and Choice: Internal Evaluation Matrix - External Evaluation
Matrix - BCG Matrix. GE Nine Cell Matrix - Grand Matrix - Ranking Strategies Strategy
Choices

Unit IV - Strategy Implementation: Process of Strategy Implementation and Evaluation
Policy Formulation: Production, Marketing, Financial, Human Resource and Behavioral.

Unit V Strategy Evaluation: Process of Strategic Evaluation - Process of Strategic Control
- Successful Maintenance of Strategic Control.

Recommend Books
1. Subba Rao, P, Business Policy and Strategic Management, Himalaya
Publishing House, 2002.
2. Bhattachary, S. K. and N. Venkata Ramn, Managing Business Enterprises
Strategies, Structure and System, Vikas Publishing House, New Delhi.
3. Azhar Kazmi, Business Policy, Tata McGraw Hill Publishing Company
Limited, New Delhi.








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SEMESTER II

Paper 203: FINANCIAL MARKETS AND INSTITUTIONS

Maximum Marks: 100 No of hours per week: 6 Max time: 3
hours

Objective: This course aims at providing students with an understanding of the structure,
organization, and working of financial markets and institutions in India.

Unit I - Introduction: Nature and Role of Financial System - Financial System and Financial
Markets - Financial System and Economic Development - Indian Financial System.

Unit II - Money Market: Meaning, Constituents and Functions of Money Market - Money
Market Instruments: Call Money, Treasury Bills, Certificates of Deposits, Commercial Bills
and Trade Bills - Recent Trends in Indian Money Market.

Unit III - Capital Market: Primary and Secondary Markets - Depository System -
Government Securities Market - Role of SEBI - Recent Development in Capital Market.

Unit IV - Development Banks: Meaning. Definition. Objectives and Functions of
Development Banks - Operational and Promotional Role of Development Banks: IFCI,
ICICI, IDBI SIDBI, State Development Banks, State Financial Corporations and Unit Trust
of India.

Unit V- Non-Banking Financial Institutions: Meaning and Definition of non-banking
financial Institution - Role of Non-banking Financial Institutions - Sources of funds -
Function of Non-Banking Financial Institutions - Investment Policies of Non-banking
Financial Institutions in India.

Recommend Books:
1. Avadhani., Investment and Securities Markets in India, Himalaya Publications, Delhi.
2. Bhole, L.M., Financial Markets and Institutions, Tata McGraw Hill, Delhi
3. Ghos.D., Banking Policy in India, Allied Publications, Delhi
4. Giddy.I.H.,: Global Financial markets, A.I.T,B.S., Delhi
5. Khan M.Y Indian Financial System, Tata McGraw Hill, Delhi
6. Srivasava. R.M., Management of Indian Financial Institutions, Himalaya Publishing
House, Mumbai.


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SEMESTER - II
PAPER- 204: ORGANIZATIONAL BEHAVIOUR

Maximum Marks: 100 No. of Hours per week: 6 Max time: 3
hours

Objective: The objective of this paper is to equip the student the fundamental knowledge of
organizational behavior and techniques of understanding predicting and controlling human
behaviour in organization effectively.

Unit I Introduction: Meaning and Definition Nature, Scope and Importance or
Organizational Behaviour -Historical Evolution and Development of OB -Models of OB -
OB as an Interdisciplinary Subject.

Unit II - Dynamics of Behaviour: Meaning and Definition of Personality Development
Definition Determinants - Types of Personality Development - Theories of Personality -
Definition - Perceptual Process- Factors Influencing of Perception -Work Motivation -
Theories of Motivation: Maslows Need Hierarchy Theory, Herzberg's Two Factor Theory,
McClellands Achievement Theory Vroom Expectancy Theory- Reinforcement Theory of
Motivation - Meaning, Causes and Consequences Work stress - Strategies and Techniques to
Manage Stress.

Unit III - Dynamics of Group Behaviour: Meaning, Features and Reason for Forming into
Groups - Stages of Group Development Group Dynamics Group Cohesiveness and
Determinants - Theories of Leadership - Trait Theory, Behaviour Theory Contingency
Theory - Blake & Mouton's Managerial Grid Model Hersey & Blanchard's Leadership life
Cycle Theory- Causes and Consequences of Conflict Management Styles.

Unit IV - Organizational Dynamics: Meaning and Factors Influencing Organizational
Communication - Barriers to Effective Communication - Organizational Change - Behavioral
Reactions to Change - Approaches to Manage Organizational Change - Organizational
Effectiveness - Indicators of Effectiveness - Approaches to Achieve Organizational
Effectiveness.

Unit V - Global Perspectives of Organizational Behaviour: Changing Dimensions and
Work Values - Organizational Cultures across Globe - Team Work Culture - Cultural
Adjustment - challenges of Organizational Behaviour.

Reference Books:

1. Stephen P. Robbins, Organizational Behavior, Prentice Hall of India Ltd.
2. Fred Luthans, Organizational Behaviour, Prentice Hall of India Ltd
3. John W. Newsroom and Keith Davis, Organizational Behaviour, Tata McGraw Hill
4. Subba Rao P, Management and Organizational Behavior, Himalaya Publications




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SEMESTER - II
Paper 205: COMPUTER APPLICATIONS IN BUSINESS

Objective: The objective of this course is to provide an understanding of computers,
computer operating system and application of relevant software in managerial decision-
making.

Unit I - Introduction: Meaning and features of Computer - Types of computer system -
Hardware Option - CPU: Input Devices, Output Devices, Storage Devices, Communication
devices - Personal Computer and its Components, Hardware Configuration, RAM and
Secondary Storage Devices -Factors Influencing PC Performance.

Unit II - Information Technology: Meaning and Definition of Information Technology -
Meaning and working of Local Area Networks (LAN) and Wide Area Network (WAN)
Email Development - Internet Technologies -World Wide Web and Internet Browsing.

Unit III Operating System: Definition of Operating System - Software Needs - Operating
system - Programming Languages Windows Graphics EXCEL: Formatting, Function,
Chart Features; Working with Graphics in Excel - Worksheets as Database in Accounting,
Marketing, Finance and Personnel Areas.

Unit IV - Presentation: Power Point Basic - Creating Presentations Easy Way - Working
with Graphics in Power Point.

Unit V - Accounting Packages: Meaning and Definition of Accounting - Preparation of
Vouchers, Invoice and Salary Statements - Maintenance of Inventory Records - Usage of
Statistical Packages for Analysis in Research.

Reference:
1. Shall & Hunt ; Computers and Commonsense
2. Peter Norton: Dos Commands
3. E.Balagurusamy: WORDSTAR
4. Alen Simpson: OBASE- III +
5. Lotus- 123 by Prof Balagurusamy, Mc Milan pub.
6. Ex.TALLY WINGS Financial Accounting pacs- Manuals
7. Computer for Every One. Vikas publications.












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SEMESTER - III

PAPER 301: INSURANCE AND RISK MANAGEMENT
Time: 3 Hours No of hours per week: 6 Max: Marks: 100

Unit I - Introduction: Nature, Importance and Types of Business - Insurance Markets and
Functions - Insurance Industry - Pricing of Insurance - Insurance Regulatory Development
Authority of India - Recent Developments in Insurance Sector.

Unit II - Analysis of Insurance: Analysis of Insurance Coverage - Essential Elements of
Contract of Insurance - Insurance Contract - Legal Aspects Property and Liability
Coverage Healthcare - Financing and Health Insurance.

Unit III - Life Insurance: Features, Objectives and Classification of Life Insurance
Insurance Policy Organization and Management of Life insurance Corporation Life
Insurance Products - Functions and Working of Life Insurance Corporation of India.
Unit IV- General Insurance: Objectives, Functions and features of General Insurance
Corporation General Insurance Policy Types of General Insurance Companies Health
Insurance -

Unit V - Risk Management Analysis: Meaning of Risk and Uncertainty - Importance,
Classification and Methods of Handling Risks Rational for Risk Management - Risk
Identification Risk Analysis - Risk Management Decisions Methods.

Books Recommended

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SEMESTER - III
PAPER 302 ADVANCED COSTAND MANAGEMENT ACCOUNTING
Maximum Marks: 100 No of hours per week: 6 Max time: 3 hours

Objective: The objective of the course is to equip the student with the account
maximum concepts, tools and techniques necessary for managerial decisions.
Unit I - Introduction: Management Accounting as Area of Accounting Objectives and
Scope of Financial Accounting - Cost Accounting, and Management Accounting
Management Accounting Managerial Decisions - Management Accountant Position, Role
and Responsibilities - Contemporary Issues in Management Accounting. Meaning and\
Significance of Responsibility Accounting Determinants of Responsibility Centres Cost
Centre and Investment Centre - Problems in Transfer Pricing

Unit II - Budgeting: Meaning and Definition of Budget - Essentials of Budgeting -Types of
Budgets - Fixed and Flexible Budget - Budgetary Control - Zero-base Budgeting
Performance Budgeting -

Unit III- Standard Costing: Standard Costing as cost Technique - Setting of Standards and
Their Revision - Meaning and Importance of Variances Analysis - Labour Overhead
Variances - Disposal of Variances -Relevance of Variance Analysis Budgeting and Standard
Costing

Unit IV - Marginal Costing and Break-Even Analysis: Meaning and Definition of
Marginal Cost Marginal Costing, Variable Costing and Absorption Costing - Marginal Cost
Versus Direct Costing Assumptions in Break-Even Analysis - Practical Applications of
Break-Even Analysis - Make or Buy Decisions of Product


Unit V - Contemporary Issues in Management Accounting: Value Chain Analysis
Activity-based Costing - Target and Life Cycle Costing- Objectives of Reporting Types of
Reports Need of Reporting at Different Managerial Levels and Different Management
.
Recommended Books:
1. Antony, Robert, Management accounting, Taraporewala Mumbai.
2. Docoster, Don T. and Elden L. Schater, Management Accounting. Decision
Emphasis, John Wiley and Sons, INC, New York.
3. Horngran, C.T., Gary L. Sundem and Williarn O Stration Introduction Management
Accounting, Prentice Hall, Delhi.
4. Pandey I.M., Management Accounting, Vani publication, Delhi.
5. Welsh Glern, A.Ronald W.Hilton and Pual N. Garden., Budgeting: Pro-Planning and
Control, Prentice Hall, Delhi.







15

SEMESTER - III

PAPER 303 FINANCIAL SERVICES

Maximum Marks: 100 No of hours per week: 6 Max time: 3
hours

Objectives: The objective of the course is to equip the student with different financial
services.

Unit I Introduction: Meaning, Importance and Scope of Financial Services - Registration
of Merchant Bankers Functions of Merchant Bankers Net Worth Limit of Merchant
Bankers Guidelines and Regulations of SEBI - Accountability of Lead Managers - Current
Development - Takeovers and Merchant Bankers.

Unit II - Mutual Funds: Meaning, Features and Different Types of Mutual Funds - Recent
Developments Advantages Working of Mutual Fund Agencies

Unit-III: Leasing and Hire Purchase: Concept of leasing Leasing Vs Buying Operation
Lease and Financial Lease Advantages of Leasing Leasing in India - Shah Committee
Report on Hire purchase.

Unit-IV: Credit Rating Services: Meaning Objectives and benefits of credit Rating
Types of Instruments Rated - Institutions: CRISIL, ICRA, CARE Whether optional or
Mandatory - Rating Methodology

Unit-V: Factoring Services: Salient Features Factoring Services Types of Factoring
Services - Bank Participation in Factoring - Non-banking Financial Services Venture\
Capital

Recommended Books:
1. L.M.Bhole: Financial Institutions & Markers, Tata McGraw Hill publishing
company, New Delhi.
2. M.Y. Khan. Indian Financial System, Vikas Publishing House
3. Robin Rolent., Financial Markets.
4. James C. Van Horne., Financial Markets.
5. H.M. Bhatia; New Issue Market of India, Vora Publications.
6. L.C. Gupta., Industrial Finance.
7. M.Y. Khan., Industrial Finance, Tata McGraw Hill publishing Company, New Delhi.
8. Sanjiv Agarwal., Mutual of Indian Capital Markets, Agarwal Consultants Pvt. Ltd.
9. Gopalaswamy, Indian Capital Markets, Deccan Publications, Madras.
10. Avadhani, V.A. Investment and Securities Market India, Himalaya Publishers.
11. NABIs Manual of SEBI Guidelines.


16

SEMESTER - III
Paper-304: RETAIL MANAGEMENT
Maximum Marks: 100 No of hours per week: 6 Max time: 3 hours

Objective: The objective of this paper is to enable the students to have a deeper insight and
motivate them towards retail sector.

UNIT I - Introduction: Evolution of Retailing Meaning, Definition and Functions of
Retailing Nature and Scope of Retailing Business - Types of Retailing Retailing Process-
Factors Affecting Retailing - Retail Management Strategy - Strategic Retail Planning Process
Functioning Retailing Emerging Trends in Indian Retailing.
Unit II Sources of Funds: Policy of Retailing Source of Funds for Retailing Business
Working of Retailing Business.

UNIT III - Merchandise Management: Merchandise Planning - Sources of Merchandise-
Allocation of Merchandise - Retail Pricing Strategies - Promoting Merchandise -
Implementing Advertising Plan.

UNIT IV - Store Management: Objectives of Good Store Design - Store Layout - HRM in
Retail Organizations - Designing Organization Structure for Retail Firm.

UNIT V- CRM in Retail Management: Need of Retail Management - Prompt Delivery -
Customer Satisfaction after Sales Services - Factors Affecting Retailing in India - Retailing
Opportunities in India.

Recommended Books:
1. Sujatha Nair, Retail Management, Himalaya Publishing House, New Delhi.
2. Swapna Pradhan, Retail Management, Tata McGraw Hill.
3. Gilberto, Retail Marketing Management, Pearson Education.
4. Bajaj, Retail Management, Oxford University Press.


,

17

SEMESTER - III

PAPER 305: BUSINESS ENVIRONMENT AND GOVERNMENT POLICY

Maximum Marks: 100 No of hours per week: 6 Max time: 3 Hours

Objective: The objective of the course is to equip student with prevailing business
environment and government policy in the country.
Unit I - Introduction: Meaning, Significance and Nature of Business Environment -
Internal and external Environment - Changing Dimensions of Business Environment
Techniques of Environmental Scanning and Monitoring.
Unit II Business Policy: Meaning and Definition of Business Policy Objectives of
Business Policy Features of Business Policy - Government Policies: Industrial Policy,
Fiscal Policy, Monetary Policy, EXIM Policy.

Unit III - Economic Environment of Business: Significance and Elements of Economic
Environment - Economic system and Business Environment Economic Planning in India -
Public Sector and Economic Development - Development Banks and Relevance to Business
Economic Reforms, Liberalization and Structural Adjustment Programmers.
Unit IV Political and Legal Environment: Changing Dimensions of Legal Environment
in India: MRTP Act, FEMA and Licensing - Consumer Protection Act - Political Institutions
- Reasons for State Intervention - Types and Extent of Intervention. Government and
Business - Judicial Environment.
UNIT V - Socio-Cultural Environment: Elements of Socio-cultural Environment Social
Institutions and Systems Social Values and Attitudes - Social Groups - Middle Class -
Dualism in Indian Society and Problems of Uneven Income Distribution - Emerging Rural
Sector in India Social Responsibility of Business - Consumerism in India.

References:
1. Adhikary, M: Economic Environment Business, Sultan Chand & Sons, New Delhi.
2. Ahluwalia I.J., Industrial Growth in India, Oxford University Press, New Delhi.
3. Alagh Yoginder K: Indian Development policy, Vikas pun. New Delhi.
4. Aswathappa K., Legal Environment of Business, Himalaya publication, Delhi.
5. Chidambaram, Business Environment, Vikas publications.

18

SEMESTER - IV
Paper 401: INTERNATIONAL BUSINESS
Maximum Marks: 100 No of hours per week: 6 Max time: 3
hours
Objective: This course exposes the students to the environmental dynamics of international
business and their impact on international business operations of firms

Unit I- Introduction: Meaning, nature and Scope of International Business Important
Drivers of International Business Approaches to Economic Environment, Socio-cultural
Environment, Technological Environment and Political Environment - Competitive
Advantages - Problems of International Business.

Unit II- Globalization: Meaning, Nature, Scope and Importance Globalization - Drivers of
International Business Merits and Demerits of Globalization WTO and Its Role.

Unit III International Trade Policies and Blocks: Introduction tariffs-subsidies
import quotas constraints Government Intervention in Formulating Trade Policies - North
American Free Trade Agreement (NAFTA) Association of South-East Asian Nations
(ASEAN) South Asian Association for Regional Cooperation (SAARC)- Implications of
Trade Blocks on Business.

Unit-IV: International Economic Institution and Agreements: General Agreement on
Tariffs and Trade (GATT) World Trade Organization (WTO) Structure Functions -
WTO Agreements - International Monetary Fund (IMF) - World Bank.

Unit V: Social Responsibility and Business Ethics: Social Responsibility Basic
Elements- force pressuring social responsiveness- arguments against social responsibility-
Limits of social responsibility Business Ethics- nature of ethics- sources of business ethics-
ethical dilemmas and their management in international business

Reference Books:
1. Subba Rao, P. International Business. Text & Cases Himalaya Publishing House,
Mumbai.
2. Justin Paul, International Business. Prentice- Hall of India Private New Delhi.
3. Francis Cherunilam. International Global Business Text and Cases. Third Edition,
Prentice Hall of India Private, New Delhi.
4. Ricky W Griffin & Michael W. Putty, International business Addison Wesley
Reading.
5. Rathor and Jani, International Marketing, Himalaya Publishing, Mumbai.
6. John Fayer Weather, International Business Management, A conceptual Framework,
McGraw Hill, New York.
7. Aswathappa K.., International Business Text and Cases, Himalaya Publishing House,
Mumbai.





19

SEMESTER - IV
PAPER 402: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Maximum Marks: 100 No of hours per week: 6 Max time: 3
Hours

Objective: The objective of the course is to equip the student with concepts, tools and
techniques required to understand and analyze securities and portfolios

Unit I - Investments: Nature and Scope of Investment Analysis - Elements of Investment -
Avenues of Investment - Approaches to Investment Analysis - Concept of Return and Risk -
Security Return and Risk Analysis - Measurement of Return and Risk Types of Financial
and their characteristics - Sources of Financial Information.

Unit II - Primary Market: Role, Functions and Methods of Selling Securities in Primary
Market - Allotment Procedure - SEBI Guidelines on Public Issue - Role, Importance, Type of
Brokers, Trading Mechanism and Listing of Securities in Stock Exchanges in Secondary
Market Screen-based Trading Need and Role Depository - Present Value of Bonds -
Present Value of Preference Shares - Present Value of Equity Shares.

Unit III - Fundamental Analysis: Economic Analysis - Industry Analysis and Company
Analysis Application of Trends, Index and Moving Average in Technical Analysis -
Testing of Efficient Market: Weak, Semi-Strong and Strong Market.

Unit IV -Portfolio Analysis: Estimating Rate of Return and Standard Deviation of Portfolio
-Effect of Combing Securities - Markowitz Risk-Return Optimization - Single Index Model
or Market Model - Portfolio Total Risk, Portfolio Market Risk and Unique Risk -
Measurement of Portfolio Performance.
Unit V - Capital Market: Capital and Security Market Line - Risk Free Lending and
Borrowings - Factor Model Arbitrage Pricing Theory - Two Factor and Multi-Factor Model -
Principle of Arbitrage - Arbitrage portfolio.

References:
1. Ambling, Fundamental of Investment Analysis, Prentice Hall, International Edition
2. Bhalla, Investment Analysis, S Chand & Co., Delhi
3. Donal, Fishen, and Donald Borden: Security Analysis and Portfolio Management, Prentice
Hall, New Delhi.
4. Febozzi, Frank J. Investment Management, Prentice Hall, International edition.









20

SEMESTER - IV
PAPER 403: E-COMMERCE
Maximum Marks: 100 No of hours per week: 6 Max time: 3
hours

Unit I - Introduction: Definition, Scope of e-Commerce - Advantages and disadvantages of
e- Commerce- Business to Business (B2B) - Business to Consumers (B2C) Frame Work of
e.- Commerce - Electronic Market Information Technology and Business.

Unit II Internet: Evolution of Internet Internet for Business - Category of Networks -
World Wide Web - Internet Services Concerns about Internet - Building Own Website.

Unit III - Electronic Market: Procedure of Internet Shopping - Web Advertisement -
Ordering Journals Electronically Selling on Web - e-Commerce for Service Industries
Broker-based Services Travel and Tourism Services - Employment Placement Element Job
Market Trading Stocks Online.

Unit IV - Electronic Payment: Security schemes in Electronic Payment Systems -
Electronic Credit Card Systems on Internet - Electronic Fund Transfer - Debit Cards on
Internet Stored Value Cards and e-cash

Unit V - e-security: Internet Protocols Internet Security Encryption Digital Signatures
Secure Electronic Transactions Firewalls: Access Control.

Reference Books:
I. C,S,V.Murthy," Electronic Commerce, Himalaya Publishing House Mumbia
2 Efrain Turban, Jay Lee. David King and H. Michel Chung, Electronic Commerce A
Managerial perspective. Pearson Education Asia
3. Kamalesh K Baja and Debjani Nag, E-Commerce. Tata McGraw-Hill Publish Company
Limited, New Delhi.



















21

SEMESTER IV

PAPER: 404: INTERNATIONAL MARKETING


Maximum Marks: 100 No of hours per week: 6 Max time: 3
Hours

Unit 1 - Introduction to Marketing: Nature and Signification Complexities in
International Marketing Transition from Domestic to Transitional Marketing International
Market Orientation EPRG Framework International Market Entry Strategies.

Unit II - International Marketing Environment & Foreign Market Selection: Internal
and External Environment impact of Environment on International Marketing Decisions
Global Market Segmentation - Selection of Foreign Markets International Positioning.

Unit III - Marketingmix Decisions: Product Planning for Global Markets International
Influences on Pricing Decisions International Pricing Policies and Strategies Promotion
Decisions for Global Markets International Logistics Decision.

Unit IV- International Marketing Planning, Organization and Control: Issue in
International Marketing Planning International Marketing Information System Organizing
and Controlling.

Unit V - Emerging and Developments in International Marketing: Ethical and Social
Issues International Marketing of services Impact of Globalization WTO.


References:
1. Czinkota, M.R., International Marketing, Dryden Press, Boston.
2. Fayerweatheer, John, International Marketing, Prentice Hall, New Delhi.
3. Jain, S.C., International Marketing CBS publications, New Delhi.
4. Kegan, Warren, J: Global Marketing Management, Prentice Hall, New Delhi.
5. Onkwisit. Sam and John, J. Shaw: International Marketing Analysis and Strategy,
Prentice Hall, New Delhi.
6. Paliwoda Stanley, J., The Essence of International Marketing Prentice Hall, New
Delhi.
7. Sarathy R., and V. Terpstra., International Marketing, Dryden Press, Boston.



22

SEMESTER - IV
Paper 405: ENTREPRENEURSHIP DEVELOPMENT

Objective: The objective of this paper is to coin the students about the conceptual
framework of entrepreneurship development along with financial institutions
aiding to MSMEs in India.

UNIT I Introduction: meaning and Definition of Entrepreneur and Entrepreneurship -
Characteristics of Entrepreneur - Functions - Attitude and Leadership of Entrepreneur -
Entrepreneur Vs Manager - Role of Entrepreneurship in Economic Development - Need for
Rural Entrepreneurship - Women Entrepreneurship

UNIT II - Entrepreneurship Development: Economic and Non-economic Factors Affecting
Entrepreneurship Development - Government Actions, Entrepreneurial Motivation,
Competencies and Mobility - Entrepreneurship Development Programmes (EDPs) - Growth
of Entrepreneurship in India

UNIT III - Objectives, Characteristics and Importance of MSMEs in Indian Economic
Development - Role of MSMEs during Planning Era - New Small Enterprise Policy 1991 -
Policies and Programmes for Promoting MSMEs

UNIT IV- Institutional Finance: Need of Institutional Infrastructure for MSMEs - Role of
Commercial Banks, IDBI, SFC, NABARD, SIDO, NSIC, NISIET, NIESBUD, NRDC,
SIDBI, DIC, SIDCs for development of MSMEs - Drawbacks and Problems of MSMEs -
Prospects and Opportunities of MSMEs.

UNIT V Working of MSMEs: Working of MSMEs - Drawbacks and Problems of
MSMEs - Prospects and Opportunities of MSMEs.

Suggested Readings

1. Nandan, H, Fundamentals of Entrepreneurship, Prentice Hall of India, New Delhi.
2. Vasant Desai, Dynamics of Entrepreneurship Development and Management,
Himalaya Publishing House, New Delhi
3. Thomas, W. Zirnmerer, Norman, M. Scarborough, Essentials of Entrepreneurship and
Small Business Management, Pearson Education, New Delhi
4. Madhurima La11, Shiksha Sahai, Entrepreneurship, Excel Rooks, New Delhi