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1)Maruti Suziki

The Indian automobile industry



The manufacturer industry in India started in 1947. In the earliest years
of the industry and till the 1980s, the economic protectionism made
that only a few small manufacturers (such as Tata Motors or Bajaj Auto)
could stand in the market. In 1981, Maruti Udyog was created and
launched the Maruti 800 the peoples car, a small low-priced car,
which made Maruti to gain over a 50% in the market share and to
become the leader in the market.
Concerning the automotive industry, until the mid 80s, most Indian
automobile companies relied in a policy of using more than one
ancillary for a product. That signifies that companies had little incentive
to increase its capacity or to improve technology. As a result of that
policy, the rate of defective parts was higher for Indian automobile
companies than that of the global average. The situation changed with
the entrance of the Maruti 800 due to the fact that it required
components that adhered to stringent quality standards.

The liberalization of the market was conducted in 1991 and that
attracted a big number of foreign car manufacturers to India. General
Motors, Toyota, Honda and Hyundai they all came and set up
manufacturer plants in India. Sales of commercial cars grew at an
approximately rate of 15% between 1994 and 1997 till the recession of
1998 and 1999, which drastically cut that pace. With the recovery of
the economy and a GDP growing at rates of 6 6.5%, the automobile
industry resume its pace and again start growing at fast rates. (Exhibit
1).
A survey conducted by the Confederation of Indian industry (CII)
indicates that the growing density of cars in India rose from 10 per
10,000 people in 1971 to 35 in 1991 and that was close to 100 in 1999.
55% of indias cars were in the four metro cities by 1999.

The company Maruti Udyog Limited was the result of the joint venture
created in February 1981 between Japan's Suzuki Motor Company and
the Indian Government when...

2)Maruti Description :
Maruti Suzuki India Limited is a publicly listed automaker in India. It is a
leading four-wheeler automobile manufacturer in South Asia. Suzuki
Motor Corporation of Japan holds a majority stake in the company. It
was the first company in India to mass-produce and sell more than a
million cars. It is largely credited for having brought in an automobile
revolution to India. It is the market leader in India. On 17 September,
2007, Maruti Udyog was renamed to Maruti Suzuki India Limited. The
company's headquarters remain in Gurgaon, near Delhi.
Maruti History :
Maruti Udyog Limited (MUL) was established in February 1981, though
the actual production commenced in 1983. Through 2004, Maruti has
produced over 5 Million vehicles. Marutis are sold in India and various
several other countries, depending upon export orders. Cars similar to
Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki in
Pakistan and other South Asian countries.The company annually
exports more than 30,000 cars and has an extremely large domestic
market in India selling over 500,000 cars annually.
3)Maruti Udyog Limited, an Indian car major, makes some of the most
popular cars in India. Maruti Udyog Limited (MUL) was set up in Feb
1981 through an Act of Parliament. Later, the company entered into
collaboration with Suzuki Motor Corporation of Japan to manufacture
cars. The objective behind formation of Maruti Udyog Limited was to
produce comfortable and affordable private means of transport.

About the Company
Maruti Udyog Limited (MUL) has been one of the few successful
government enterprises. For bringing latest technology to India, Suzuki
Motor Company of Japan was chosen from seven other prospective
partners worldwide. Suzuki was picked not only to its undisputed
leadership in small cars but also for bringing to MUL contemporary
technology and Japanese management practices that had catapulted it
to be major auto manufacturing country.

In 2001, MUL was awarded an ISO 9000:2000 certificate. The
production/ R&D of Maruti is spread across 297 acres with 3 fully-
integrated production facilities. The company has already rolled out 4.3
million vehicles. With range of 11 models in 50 variants, Maruti Suzuki
has a vehicle for every consumer.

The three declared objectives of MUL are modernization of the Indian
Automobile Industry, Production of fuel-efficient vehicles to conserve
scarce resources, and Production of large number of motor vehicles.


4) Suzuki Motor Corporation ( Suzuki Kabushiki-
Kaisha
?
) is a Japanese multinational corporation headquartered in
Hamamatsu, Japan that specializes in manufacturing compact
automobiles and 4x4 vehicles, a full range of motorcycles, all-terrain
vehicles (ATVs), outboard marine engines, wheelchairs and a variety of
other small internal combustion engines. Suzuki is the 9th largest
automobile manufacturer in the world by production volume,
[4]

employs over 45,000 people, has 35 main production facilities in 23
countries and 133 distributors in 192 countries.
[citation needed]
According to
statistics from the Japan Automobile Manufacturers Association
(JAMA), Suzuki is Japan's second-largest manufacturer of small cars and
trucks.
"Suzuki" is pronounced [suzuki] in Japanese, with a high tone on the
[ki]. It is pronounced /szuki/ s-ZOO-kee in English, with a stressed
zu. This pronunciation is used by the Suzuki company in marketing
campaigns directed towards English-speakers.
5)History suzuki:
In 1909, Michio Suzuki (18871982) founded the Suzuki Loom Works in
the small seacoast village of Hamamatsu, Japan. Business boomed as
Suzuki built weaving looms for Japan's giant silk industry.
[5]
In 1929,
Michio Suzuki invented a new type of weaving machine, which was
exported overseas. Suzuki filed as many as 120 patents and utility
model rights.
[citation needed]
The company's first 30 years focused on the
development and production of these exceptionally complex
machines.
[citation needed]

Despite the success of his looms, Suzuki realized his company had to
diversify and he began to look at other products. Based on consumer
demand, he decided that building a small car would be the most
practical new venture. The project began in 1937, and within two years
Suzuki had completed several compact prototype cars. These first
Suzuki motor vehicles were powered by a then-innovative, liquid-
cooled, four-stroke, four-cylinder engine. It featured a cast aluminum
crankcase and gearbox and generated 13 horsepower (9.7 kW) from a
displacement of less than 800cc.
With the onset of World War II, production plans for Suzuki's new
vehicles were halted when the government declared civilian passenger
cars a "non-essential commodity." At the conclusion of the war, Suzuki
went back to producing looms. Loom production was given a boost
when the U.S. government approved the shipping of cotton to Japan.
Suzuki's fortunes brightened as orders began to increase from domestic
textile manufacturers. But the joy was short-lived as the cotton market
collapsed in 1951.
Faced with this colossal challenge, Suzuki's thoughts went back to
motor vehicles. After the war, the Japanese had a great need for
affordable, reliable personal transportation. A number of firms began
offering "clip-on" gas-powered engines that could be attached to the
typical bicycle. Suzuki's first two-wheel ingenuity came in the form of a
motorized bicycle called, the "Power Free." Designed to be inexpensive
and simple to build and maintain, the 1952 Power Free featured a 36
cc, one horsepower, two-stroke engine.
[6]
An unprecedented feature
was the double-sprocket gear system, enabling the rider to either pedal
with the engine assisting, pedal without engine assist, or simply
disconnect the pedals and run on engine power alone. The system was
so ingenious that the patent office of the new democratic government
granted Suzuki a financial subsidy to continue research in motorcycle
engineering, and so was born Suzuki Motor Corporation.
In 1953, Suzuki scored the first of many racing victories when the tiny
60 cc "Diamond Free" won its class in the Mount Fuji Hill Climb.
[6]

In 1953, Suzuki scored the first of many racing victories when the tiny
60 cc "Diamond Free" won its class in the Mount Fuji Hill Climb.
[6]


1955 Suzulight
By 1954, Suzuki was producing 6,000 motorcycles per month and had
officially changed its name to Suzuki Motor Co., Ltd. Following the
success of its first motorcycles, Suzuki created an even more successful
automobile: the 1955 Suzuki Suzulight. Suzuki showcased its penchant
for innovation from the beginning. The Suzulight included front-wheel
drive, four-wheel independent suspension and rack-and-pinion
steeringfeatures common on cars half a century later.
History of maruti:
In 1981, when there were basically only 2 car models running on the
Indian roads :Ambassador and premier Padmini, a fledgeling company
was setup that had a stake from the Indian government and a small
Japanese manufacturer in those days. With the setting up of this
indigeneous company gave the birth to the Automobile revolution in
India. The company that made history year after year since its first
model known as the 800, Maruti has defined the modern Indian
automotive industry.
The History: Maruti company named after the son of Hanuman-
Marut- the GOD of the Wind, has truly created a sandstorm in the
Indian Automotive world after its inception in 1981. Initially supported
by late Sanjay Gandhi, son of the late Prime minister, Indira Gandhi and
borrowing the Japanese technology from its parent Suzuki motors
,Maruti Udyog started manufacturing cars from 1983, Since then Maruti
has overtook every rival and has been the leader of the car
manufacturing in India in terms of production, revenues and profits.
With over 15 models ranging from the Grand Vitara (which is
completely imported SUV from Japan ) to the new models such as the A
star, ritz and the Swift series, Maruti continues its unimaginable
dominance in the indian subcontinent. In 2007 , the Suzuki motor
corporation increased its stake in the share holdings and Maruti udyog
was renamed as Maruti Suzuki. Suzuki motors being a global leader in
manufacturing compact cars at one time was actually manufacturing
lesser cars than the Maruti Suzuki itself. As of now Maruti Suzuki
remains a subsidiary of the Suzuki motor corporation from 2007
onwards and the government of India doesnt have any stake .
With its largest plant in Gurgaon (Haryana) ,followed by Manesar ,
Maruti produces the largest number of cars in a year .

Maruti suki ltd:
Business Description:

Maruti Suzuki India Limited (MSIL) is a passenger car company. The Company is
engaged in the business of manufacturing, purchase and sale of motor vehicles
and spare parts (automobiles). The other activities of the Company include
facilitation of pre-owned car sales, fleet management and car financing. The
Company is a subsidiary of Suzuki Motor Corporation, Japan. The Company has
a portfolio of 13 brands and over 150 variants across Maruti 800, Omni,
international brands Alto, A-star, WagonR, Swift, Ritz and Estilo, off-roader
Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire and Eeco. The Company's
two manufacturing facilities are located at Gurgaon and Manesar, south of
New Delhi. The Company's subsidiaries include Maruti Insurance Business
Agency Limited, Maruti Insurance Distribution Services Limited, Maruti
Insurance Agency Solutions Limited, Maruti Insurance Agency Network Limited
and Maruti Insurance Agency Services Limited.