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Qarshi Industries is Pakistan's largest herbal pharmaceutical company. It was founded in 1968 in Lahore by Iqbal Ahmed Qarshi to provide effective herbal medicines to the public. Since then, Qarshi has grown into a modern facility producing leading herbal brands through blending traditional remedies with modern science and technology. Qarshi aims to promote healthy living and has received several certifications for its quality standards and research practices. The company produces a wide range of herbal teas, supplements, medicines and food products to serve consumers in Pakistan and abroad.
Qarshi Industries is Pakistan's largest herbal pharmaceutical company. It was founded in 1968 in Lahore by Iqbal Ahmed Qarshi to provide effective herbal medicines to the public. Since then, Qarshi has grown into a modern facility producing leading herbal brands through blending traditional remedies with modern science and technology. Qarshi aims to promote healthy living and has received several certifications for its quality standards and research practices. The company produces a wide range of herbal teas, supplements, medicines and food products to serve consumers in Pakistan and abroad.
Qarshi Industries is Pakistan's largest herbal pharmaceutical company. It was founded in 1968 in Lahore by Iqbal Ahmed Qarshi to provide effective herbal medicines to the public. Since then, Qarshi has grown into a modern facility producing leading herbal brands through blending traditional remedies with modern science and technology. Qarshi aims to promote healthy living and has received several certifications for its quality standards and research practices. The company produces a wide range of herbal teas, supplements, medicines and food products to serve consumers in Pakistan and abroad.
SUBMITTED TO Sir.Qayuum Qureshi SUBMITTED BY Hassan Hashim Butt(2113050) Hassan Suhail (2113216)
Business Strategy History of Qarshi
Qarshi Industries (Pvt.) Ltd. is one of the largest natural products companies in Pakistan. It is a modern and progressive facility that manufactures and markets leading brands that have become household names. As a leading manufacturer of Natural Products, Qarshi is engaged in promoting healthy living for over seven decades. It has been offering blend age-old Oriental and Greek herbal preparations with the latest advancements in science and technology to provide safe and effective products to its customers. From humble beginning in 1968, Qarshi Industries (Pvt.) Ltd. is now Pakistan's largest herbal pharmaceutical company. It was conceptualized 75 years ago by the venerated eastern poet Allama Muhammad Iqbal. Its inception was in the shape of a clinic at Beadon Road in the city of Lahore, in the heart of Punjab, which was opened by Shifa- ul-Mulk Hakim Muhammad Hassan Qarshi, He was a practitioner of herbal medicine and health supplements. The clinic was started with a view to provide pure and effective herbal medicines to the general populace. In 1968 the youngest son of Shifa-ul-Mulk, Mr.Iqbal Ahmed Qarshi after completing M.S.C in Chemical Engineering, laid the foundations of QarshiDawakhana that has now evolved into Qarshi Industries, a modern and successful company that outweighs by far, the expectations of its original founder. Qarshi Industries is highly rated company in its category in Pakistan. It has consolidated its image as a quality-conscious company and has, over the year, demonstrated its firm commitment to quality and strict adherence to international standards. Qarshi takes pride in maintaining a high quality in its products and superior skills and acquiring the latest in advanced technology. They ar e pr oduced by mai nt ai ni ng t he hi ghest standard of quality and purity. These include health food supplements,medicines tonics and syrups.Al l t he di vi si ons i . e. et hi cal Mar ket i ng, Fi nance, Sal es and pr oduct i onconfigured with fully computerized system. Time and distance are not thelimitation at Qarshi Industries with 24 hours of receipts of an order fromthe market goods are dispatched to the customers.
Business Strategy
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Profile Vision: Distinctive Leadership in Quality, Human Resource, Research & Development, Corporate Social Responsibility. Mission: To be Premier source of knowledge and Leadership for the Achivement of Economically, Environmentally and Socially Sustainable Development.
Free health tips from qualified hakeems Free diet plan Delivery of all products of Qarshi Free home delivery Online help services Production information from BEMS consultant
Business Strategy Products
Refreshing Syrups
Johar Joshanda
Business Strategy Mineral Water & Ketchup
James & Honey
Business Strategy Company Profile
We are pleased to introduce Qarshi Industries (Pvt) Ltd. as a leading natural product manufacturing company in Pakistan. I am sure that you are already aware of worldwide interest in natural products and their fast growing consumption. We are keen to introduce traditional Unani and Ayurvedic products of international standards by Qarshi. We are the first and only organization in SAARC, Middle East & Africa with six International Certifications / Accreditations: ISO 9001, ISO-14001, HACCP, ISO 17025 (Norway & PNAC) and Organic certification. The company was established in 1968. Our modern manufacturing facility, fitted with latest equipment of European and US origin, commenced operations in 1988.
We are pleased to offer a wide range of products including following major categories:
Instant Herbal Tea: Effective and innovative herbal remedy for treatment and cure from cold, cough and flu. It comes in the form of granules packed in sachets and can quickly dissolve in hot water/tea/coffee. *- Refreshing Drinks: Our refreshing drink concentrates are popular with consumers particularly during summer months and special occasions.
Health Supplements: Our health supplements have gained the confidence of medical community as well as general public. Some of them are single herb based preparations where as some are herbo-mineral preparations.
Natural Medicines: More than 200 traditional Unani and Ayurvedic products, centuries old but scientifically proven, are available in this category.
Food and Farm Products: Pickles, Jams and Jellies have been developed and are being marketed in selected markets.
Natural Mineral Water: WE have marketed natural mineral water under brand name "Sprigley" in Pakistan and overseas market including Afghanistan.
Juices: A modern juice plant has started its test production and we plan to commence full production in the near future.
Business Strategy
Locations in Lahore
Head Office Jam-e-Shirin Boulevard, 15-G, Gulberg-III, Lahore, Pakistan Ph: +92-42-111 200 300 +92-42-5831924 - 5 Fax: +92-42-5834057 Email: headoffice@qarshi.com Research & Development P.O. Qarshi New Shalimar, Multan Road, Lahore, Pakistan Ph: +92-42-7463134 - 7463135 Fax: +92-42-7463137 Email: rnd@qarshi.com
Core competencies: Production capabilities of producing at high volumes. Ability to highly diversify the product portfolio. Background from tib. Good will and good brand image in market. Springley is the only natural mineral water available in market. Ability to produce herbal medicine. Favorable capital structure (zero liabilities). Research and development capabilities. Ability to maintain high quality in their products. State of the art machinery and equipment.
Business Strategy
Main STRATEGIES UNDER TAKEN:
At corporate level: The main objective of the business is to earn high revenues and high financial growth. The firm applies an aggressive strategy based upon push strategy mainly focusing on the distribution efficiency. Being the market leaders for their main products Qarshi industries use build and grow strategy on corporate levels.
At business unit level: On the business unit level Qarshi is applying diversification strategy Ensures many products to be order qualifiers and most of them are sliding towards order winners.
At Functional level: Two way relationship with distributors Based upon SCMC which stands for sales channel and marketing control. coordinate all the marketing activities and sales channel Ensure maximum efficiency in the operation of the distribution channel. Extensive job rotation and duty assignment, in order to ensure the involvement.
Business Strategy R & D
Qarshi has always been emphasizing on quality which lead to research and development. R&D Department has developed a complete profile of 207 products based on indigenous knowledge of Tibb-e-Islami and Ayurveda. Main role is to provide lead to production dept to pursue business level strategy.
Target Market
Families of urban population. Concerned about their health and preferring quality natural products. School/college/university students engaged in sports activities. Professional Athletes Club-level Athletes Field Workers
Business Strategy Foreign certificates: Wegian board grants ISO 17025 to QRI:
Norwegian Board of Accreditation has granted accreditations certificate ISO 17025 to Qarshi Research (QRI) to make its research internationally authenties. The certifacate was granted by the Director Norwegian Accreditation Dr. GroRodland to Iqbal Ahmed Qarshi, the Chief Executive Qarshi Industries (Pvt) Ltd, in a formal ceremony here on Saturday. The ceremony was attended by Dr. Khalid Saeed Technical Director Norwegian Accreditation Dr. Ronald Nielson Technical Assessor Accreditation. Ismail Gull Khattak Director Labs Pakistan National Accreditation Commission (PNAC) and number of other dignitaries. Brand of Asia. Qarshi Johar JoshandaBrand Of AsiaBy Time magazine. As we all know, Johar Joshanda is one of the flagship brands of Qarshi Industries and is the market leader in its category. Due to its highly consistent quality, Johar Joshanda is used by consumers, of all ages, all across the country and abroad as well.On May 5th, 2008, TIME magazine endorsed Johar Joshanda as one of the Best Brands of Asia. It was the cover story and the article thoroughly explained the benefits, usage and market leadership of Johar Joshanda. This is a reflection of Johar Joshandas tremendous market success as a true mega brand with a broad consumer base. Further, the recognition by TIME further strengthens Johar Joshanda as a global brand. This is a matter of great pride for Qarshi Industries and for every Pakistani as well as a testimony to Qarshis time-tested reputation of product excellence. In addition, this milestone has not been achieved by any other Pakistani consumer brand so far, in any product category whatsoever.