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329 Pleasant Avenue, New York, NY 10035

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THE OPPORTUNITY
Welcome to the East Harlem neighborhood - one of the most
promising real estate areas in New York, which over the last
few years has proven a worthwhile and wise investment. In
the heart of what is one of New York city's most bustling
neighborhoods, HAP is building a unique Karim Rashid
designed signature project that will include a 8 story
building, containing 20 apartments.
The HAP Five project is situated in one of New York City's
hottest up and coming areas. The project is located in close
proximity to CUNYs brand new Hunter College Silberman
School of Social Work, which relocated to the neighborhood
in 2011 and created an entirely new category of business
opportunities for a choice audience of 5,000 students
attending the school and looking to rent nearby.
Current New York City real estate market fundamentals make
this investment offer a very attractive one. Number of newly
built apartment projects in NY is significantly lower that past
years and showing as much as 70% decrease in building
new apartments in the city. Year over year numbers show a
steady increase in prices of apartments in East Harlem. In
terms of renting the apartments, latest industry figures show
a very high demand for apartments in NYC with an
occupancy rate of approximately 99.6% coupled by an
unprecedented, all time high rent rates across the board in
Manhattan. Demand is high, offer of new projects is low and
rents are high. All in all this is the right time and the right
place to make a smart investment.
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THE SURROUNDINGS
HAP is proud to present the launch of the prestigious, new
and unique HAP Five project. The project will be located in
one of Manhattans hottest real estate investment spots and
one of the most happening, rejuvenated and attractive areas
in New York City for more than a decade - East Harlem. East
Harlem, or El Barrio as its known to many, has evolved over
the years into an eclectic, colorful, multi-cultural mosaic, with
a distinctive Italian, Latin American and African-American
cultural flavor.
Huge public sector investment in the area has created a pull
of private sector investment, leading to the rediscovery of the
neighborhood and transforming it into an arena of bustling
trendy creativity, attracting both a hip young demographic as
well as business people. The HAP Five projects proximity to
Hunter College - the largest college in the City University of
New York (CUNY) - and to the Triborough Bridge and the FDR
Highway, have made it a highly desirable neighborhood for
students, young families, entrepreneurs, business people
and investors.
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THE NEIGHBORHOOD
Young, buzzing, multi-hued, sexy, hip-hop and full of life.
Thats the legendary Spanish Harlem, the inspiration of
countless songs. Its the Harlem of theaters and colorful
clubs like the Apollo Theater and the Lennox Club, of
African-American soul food restaurants and gospel Baptist
churches. This is a neighborhood constructed on layers upon
layers of a glorious past and an ever developing present.
Harlem is now experiencing one of the greatest periods of
transformation in its history.
The huge investments of Rudolf Giuliani, New York Citys
former mayor, are evident in every corner: renovated houses
and buildings, streets that have enjoyed major facelifts,
excellent schools, resident security, cleanliness and
economic development. Its plain to see that real estate
investors have pounced upon the real estate opportunities,
already goldmines. Restaurants, cafs and numerous Italian
fashion houses have also opened in the neighborhood.
Celebrity diners like Al Pacino and Robert De Niro appear
regularly among the clientele of restaurants such as RAOs,
Patsys Pizzeria and the Red Rooster, where you may have to
book months ahead to get a table.
by
Today luxury can be defned as democratic and technorganic, that luxury is not any more
about diamonds, chandeliers, marble, but instead about our new casual age, that luxury is
about lightness, affordability, fexibility, that luxury is about being inspired, having new and
original human experiences, about having greater pleasure with less materiality, mentally
and physically!
Daylight is essential to positive thinking and your well being. Light increases the production
of serotonin as we all know is very necessary. Also every time I design spaces I think about
the light frstly, especially daylight and blackout. I always look for ways to maximize the
light you have: skylights, enlarged windows, roof windows, bouncing light from one room to
another, transparent or translucent glass walls to bring light into all the diverse rooms of the
home, using mirrors, etc.
For this new Kondo for HAP New York, I want to create a building that uses light and color to
provide the luxury of well being to its inhabitants.
HAP - APT
PLEASANT KONDO
CONCEPT PLEASANT KONDO
SKETCHES & DESCRIPTION
329 Pleasant Avenue stands out as a strong play of light, color and modular
geometry.
It is important to me that the result of my work, and my collaboration with a client,
manifest into something that will connect with the user, and sustain relationships
with the consumer. Beautifying the world, and creating well designed, provocative,
stimulating yet calming products is the impetus for everything I embark on.
Here, we used the balcony as a design feature to generate dynamic play and variety
along the facade of the building. The colored glass railing gives character and
playfulness to the facade while producing beautifully colored light that penetrates
into the living space behind. Each unit receives this large, yet intimate space that
extends the senses beyond the interior, making the apartment feel bigger and
brighter than it actually is.
Due to the dynamic shift of the geometric play along the facade, each balcony
partition is formed at a skew from the foor below. By offsetting this connection
of alternating connecting balconies above and to one side, we are left with strong
angular S geometry that is further detailed with beautiful pattern work. This
pattern allows light and shade to play through the form and converts the enclosure
into a soft, permeable trellis.
In the interior, weve maximized the use of open space by concentrating the
programmatic infrastructure (Kitchens & Closets) into compressed areas that
delimit space but do not obstruct it from natural light. This allows for light to travel
deep into the space and keep the apartments bright and well lit.
We also worked hard to ensure modularity. For example, all kitchen units are all
identical throughout the building. The idea of modularity and the economy of the
repetitive unit is exercised to the maximum through the building.
Every unit gets its own piece of land and so our entry corridor provides a strong
design for an open urban garden.
PLEASANT KONDO
Karim Rashid Inc 2012
3 minutes walking distance to EAST RIVER
329 PLEASANT AVE.
SCHOOL
Mount Carmel-Holy Rosary School
Harlem Village Academies Leadership Middle School
P.S. 155 William Paca
Harlem Prep Charter School
River East Elementary School
New York City School District 4
Public School 96
St Ann's School
P.S. 112 Jose Celso Barbosa
Our Lady Queen of Angels School
Manhattan Center For Science
PARK
Thomas Jeferson park
329 PLEASANT AVE
116 ST 6
PUBLIC TRANSPORATION
Karim Rashid Inc 2012
M15 M116
M103
M101
M98 M102
Colored Glass
Bendheim Jelly Bean Or Similar
US
US
Aluminum Composite Cladding
Gradient Pattern For Bearing Wall
North & South Facades
White Plastic Lumber Decking
100% Recycled HDPE Plastic
US
CLADDING
BALCONIES
CONCEPT PLEASANT KONDO
MATERIAL BOARD
Karim Rashid Inc 2012
CONCEPT PLEASANT KONDO
MATERIAL BOARD
Karim Rashid Inc 2012
Sintered Glass Mosaic Tile
98% Pre Consumer Recycled Glass
Custom Print
US
US
GFRC (Glass Fiber Reinforced Concrete)
Custom Cast Panels
With Modular, Repetative Patterns
BALCONY PARTITIONS AND TRELLISES
ENTRY MOSAICS
TECHNICAL SPECIFICATIONS:
Residential Building
Colored glass combined with metal exterior
facade cover
Naturally lit entrance lobby
Virtual doorman intercom system
Common roof, well groomed garden* and sitting
corners for the welfare of the tenants
Spacious elevator
Storage for every apartment
Bicycle roomLitter room in the cellar
via a trash chute
Apartments
Air-conditioning system PTAC units
in each apartment
Heating system PTAC units in each apartment
Glazed windows Traco brand windows;
Oversize windows and balconies setbacks
from front and rear of property provide for
unobstructed views from all apartments
Electric blinds on the living room window*
German pre-engineered laminate ooring
Designed and equipped kitchens Kitchen
designed with panel-less refrigerator (seamless
transition between cabinets and fridge)
and Miele appliances*
Electric appliances from leading brands such as
Miele (refrigerator, microwave oven, stove and
dishwasher, washing machine)
Stainless steel kitchen sink
Kitchen backspalsh white glass tiles
Caesar stone kitchen and bathroom surface*
Quality white glass bathroom ooring
Sink cabinets in the bathroom porcelain
or ceramic
Quality sanitary products
Monoblock toilet
by
Ground oor
1A | Two Bedrooms | 1840 SQF | Backyard
TECHNICAL SPECIFICATIONS:
Residential Building
Colored glass combined with metal exterior
facade cover
Naturally lit entrance lobby
Virtual doorman intercom system
Common roof, well groomed garden* and sitting
corners for the welfare of the tenants
Spacious elevator
Storage for every apartment
Bicycle roomLitter room in the cellar
via a trash chute
Apartments
Air-conditioning system PTAC units
in each apartment
Heating system PTAC units in each apartment
Glazed windows Traco brand windows;
Oversize windows and balconies setbacks
from front and rear of property provide for
unobstructed views from all apartments
Electric blinds on the living room window*
German pre-engineered laminate ooring
Designed and equipped kitchens Kitchen
designed with panel-less refrigerator (seamless
transition between cabinets and fridge)
and Miele appliances*
Electric appliances from leading brands such as
Miele (refrigerator, microwave oven, stove and
dishwasher, washing machine)
Stainless steel kitchen sink
Kitchen backspalsh white glass tiles
Caesar stone kitchen and bathroom surface*
Quality white glass bathroom ooring
Sink cabinets in the bathroom porcelain
or ceramic
Quality sanitary products
Monoblock toilet
by
Ground oor
1B | One Bedroom | 805 SQF
TECHNICAL SPECIFICATIONS:
Residential Building
Colored glass combined with metal exterior
facade cover
Naturally lit entrance lobby
Virtual doorman intercom system
Common roof, well groomed garden* and sitting
corners for the welfare of the tenants
Spacious elevator
Storage for every apartment
Bicycle roomLitter room in the cellar
via a trash chute
Apartments
Air-conditioning system PTAC units
in each apartment
Heating system PTAC units in each apartment
Glazed windows Traco brand windows;
Oversize windows and balconies setbacks
from front and rear of property provide for
unobstructed views from all apartments
Electric blinds on the living room window*
German pre-engineered laminate ooring
Designed and equipped kitchens Kitchen
designed with panel-less refrigerator (seamless
transition between cabinets and fridge)
and Miele appliances*
Electric appliances from leading brands such as
Miele (refrigerator, microwave oven, stove and
dishwasher, washing machine)
Stainless steel kitchen sink
Kitchen backspalsh white glass tiles
Caesar stone kitchen and bathroom surface*
Quality white glass bathroom ooring
Sink cabinets in the bathroom porcelain
or ceramic
Quality sanitary products
Monoblock toilet
by
2-5th oor
TYPE A | One Bedroom | 885 SQF | Two Balconies
TECHNICAL SPECIFICATIONS:
Residential Building
Colored glass combined with metal exterior
facade cover
Naturally lit entrance lobby
Virtual doorman intercom system
Common roof, well groomed garden* and sitting
corners for the welfare of the tenants
Spacious elevator
Storage for every apartment
Bicycle roomLitter room in the cellar
via a trash chute
Apartments
Air-conditioning system PTAC units
in each apartment
Heating system PTAC units in each apartment
Glazed windows Traco brand windows;
Oversize windows and balconies setbacks
from front and rear of property provide for
unobstructed views from all apartments
Electric blinds on the living room window*
German pre-engineered laminate ooring
Designed and equipped kitchens Kitchen
designed with panel-less refrigerator (seamless
transition between cabinets and fridge)
and Miele appliances*
Electric appliances from leading brands such as
Miele (refrigerator, microwave oven, stove and
dishwasher, washing machine)
Stainless steel kitchen sink
Kitchen backspalsh white glass tiles
Caesar stone kitchen and bathroom surface*
Quality white glass bathroom ooring
Sink cabinets in the bathroom porcelain
or ceramic
Quality sanitary products
Monoblock toilet
by
2-5th oor
TYPE B | Studio | 664668 SQF | Balcony
TECHNICAL SPECIFICATIONS:
Residential Building
Colored glass combined with metal exterior
facade cover
Naturally lit entrance lobby
Virtual doorman intercom system
Common roof, well groomed garden* and sitting
corners for the welfare of the tenants
Spacious elevator
Storage for every apartment
Bicycle roomLitter room in the cellar
via a trash chute
Apartments
Air-conditioning system PTAC units
in each apartment
Heating system PTAC units in each apartment
Glazed windows Traco brand windows;
Oversize windows and balconies setbacks
from front and rear of property provide for
unobstructed views from all apartments
Electric blinds on the living room window*
German pre-engineered laminate ooring
Designed and equipped kitchens Kitchen
designed with panel-less refrigerator (seamless
transition between cabinets and fridge)
and Miele appliances*
Electric appliances from leading brands such as
Miele (refrigerator, microwave oven, stove and
dishwasher, washing machine)
Stainless steel kitchen sink
Kitchen backspalsh white glass tiles
Caesar stone kitchen and bathroom surface*
Quality white glass bathroom ooring
Sink cabinets in the bathroom porcelain
or ceramic
Quality sanitary products
Monoblock toilet
by
2-5th oor
TYPE C | Studio | 574 SQF | Balcony
TECHNICAL SPECIFICATIONS:
Residential Building
Colored glass combined with metal exterior
facade cover
Naturally lit entrance lobby
Virtual doorman intercom system
Common roof, well groomed garden* and sitting
corners for the welfare of the tenants
Spacious elevator
Storage for every apartment
Bicycle roomLitter room in the cellar
via a trash chute
Apartments
Air-conditioning system PTAC units
in each apartment
Heating system PTAC units in each apartment
Glazed windows Traco brand windows;
Oversize windows and balconies setbacks
from front and rear of property provide for
unobstructed views from all apartments
Electric blinds on the living room window*
German pre-engineered laminate ooring
Designed and equipped kitchens Kitchen
designed with panel-less refrigerator (seamless
transition between cabinets and fridge)
and Miele appliances*
Electric appliances from leading brands such as
Miele (refrigerator, microwave oven, stove and
dishwasher, washing machine)
Stainless steel kitchen sink
Kitchen backspalsh white glass tiles
Caesar stone kitchen and bathroom surface*
Quality white glass bathroom ooring
Sink cabinets in the bathroom porcelain
or ceramic
Quality sanitary products
Monoblock toilet
by
6th oor
TYPE A | One Bedroom | 495 SQF | Terrace 6A | One Bedroom | 881 SQF | Two Balconies
TECHNICAL SPECIFICATIONS:
Residential Building
Colored glass combined with metal exterior
facade cover
Naturally lit entrance lobby
Virtual doorman intercom system
Common roof, well groomed garden* and sitting
corners for the welfare of the tenants
Spacious elevator
Storage for every apartment
Bicycle roomLitter room in the cellar
via a trash chute
Apartments
Air-conditioning system PTAC units
in each apartment
Heating system PTAC units in each apartment
Glazed windows Traco brand windows;
Oversize windows and balconies setbacks
from front and rear of property provide for
unobstructed views from all apartments
Electric blinds on the living room window*
German pre-engineered laminate ooring
Designed and equipped kitchens Kitchen
designed with panel-less refrigerator (seamless
transition between cabinets and fridge)
and Miele appliances*
Electric appliances from leading brands such as
Miele (refrigerator, microwave oven, stove and
dishwasher, washing machine)
Stainless steel kitchen sink
Kitchen backspalsh white glass tiles
Caesar stone kitchen and bathroom surface*
Quality white glass bathroom ooring
Sink cabinets in the bathroom porcelain
or ceramic
Quality sanitary products
Monoblock toilet
by
6th oor
6B | One Bedroom | 1047 SQF | Terrace
TECHNICAL SPECIFICATIONS:
Residential Building
Colored glass combined with metal exterior
facade cover
Naturally lit entrance lobby
Virtual doorman intercom system
Common roof, well groomed garden* and sitting
corners for the welfare of the tenants
Spacious elevator
Storage for every apartment
Bicycle roomLitter room in the cellar
via a trash chute
Apartments
Air-conditioning system PTAC units
in each apartment
Heating system PTAC units in each apartment
Glazed windows Traco brand windows;
Oversize windows and balconies setbacks
from front and rear of property provide for
unobstructed views from all apartments
Electric blinds on the living room window*
German pre-engineered laminate ooring
Designed and equipped kitchens Kitchen
designed with panel-less refrigerator (seamless
transition between cabinets and fridge)
and Miele appliances*
Electric appliances from leading brands such as
Miele (refrigerator, microwave oven, stove and
dishwasher, washing machine)
Stainless steel kitchen sink
Kitchen backspalsh white glass tiles
Caesar stone kitchen and bathroom surface*
Quality white glass bathroom ooring
Sink cabinets in the bathroom porcelain
or ceramic
Quality sanitary products
Monoblock toilet
by
7th oor
7A | One Bedroom | 884 SQF | Two Balconies
TECHNICAL SPECIFICATIONS:
Residential Building
Colored glass combined with metal exterior
facade cover
Naturally lit entrance lobby
Virtual doorman intercom system
Common roof, well groomed garden* and sitting
corners for the welfare of the tenants
Spacious elevator
Storage for every apartment
Bicycle roomLitter room in the cellar
via a trash chute
Apartments
Air-conditioning system PTAC units
in each apartment
Heating system PTAC units in each apartment
Glazed windows Traco brand windows;
Oversize windows and balconies setbacks
from front and rear of property provide for
unobstructed views from all apartments
Electric blinds on the living room window*
German pre-engineered laminate ooring
Designed and equipped kitchens Kitchen
designed with panel-less refrigerator (seamless
transition between cabinets and fridge)
and Miele appliances*
Electric appliances from leading brands such as
Miele (refrigerator, microwave oven, stove and
dishwasher, washing machine)
Stainless steel kitchen sink
Kitchen backspalsh white glass tiles
Caesar stone kitchen and bathroom surface*
Quality white glass bathroom ooring
Sink cabinets in the bathroom porcelain
or ceramic
Quality sanitary products
Monoblock toilet
by
7th oor
7B | One Bedroom | 743 SQF | Two Balconies
TECHNICAL SPECIFICATIONS:
Residential Building
Colored glass combined with metal exterior
facade cover
Naturally lit entrance lobby
Virtual doorman intercom system
Common roof, well groomed garden* and sitting
corners for the welfare of the tenants
Spacious elevator
Storage for every apartment
Bicycle roomLitter room in the cellar
via a trash chute
Apartments
Air-conditioning system PTAC units
in each apartment
Heating system PTAC units in each apartment
Glazed windows Traco brand windows;
Oversize windows and balconies setbacks
from front and rear of property provide for
unobstructed views from all apartments
Electric blinds on the living room window*
German pre-engineered laminate ooring
Designed and equipped kitchens Kitchen
designed with panel-less refrigerator (seamless
transition between cabinets and fridge)
and Miele appliances*
Electric appliances from leading brands such as
Miele (refrigerator, microwave oven, stove and
dishwasher, washing machine)
Stainless steel kitchen sink
Kitchen backspalsh white glass tiles
Caesar stone kitchen and bathroom surface*
Quality white glass bathroom ooring
Sink cabinets in the bathroom porcelain
or ceramic
Quality sanitary products
Monoblock toilet
by
8th oor
8A | One Bedroom | 802 SQF | Balcony
TECHNICAL SPECIFICATIONS:
Residential Building
Colored glass combined with metal exterior
facade cover
Naturally lit entrance lobby
Virtual doorman intercom system
Common roof, well groomed garden* and sitting
corners for the welfare of the tenants
Spacious elevator
Storage for every apartment
Bicycle roomLitter room in the cellar
via a trash chute
Apartments
Air-conditioning system PTAC units
in each apartment
Heating system PTAC units in each apartment
Glazed windows Traco brand windows;
Oversize windows and balconies setbacks
from front and rear of property provide for
unobstructed views from all apartments
Electric blinds on the living room window*
German pre-engineered laminate ooring
Designed and equipped kitchens Kitchen
designed with panel-less refrigerator (seamless
transition between cabinets and fridge)
and Miele appliances*
Electric appliances from leading brands such as
Miele (refrigerator, microwave oven, stove and
dishwasher, washing machine)
Stainless steel kitchen sink
Kitchen backspalsh white glass tiles
Caesar stone kitchen and bathroom surface*
Quality white glass bathroom ooring
Sink cabinets in the bathroom porcelain
or ceramic
Quality sanitary products
Monoblock toilet
by
8th oor
8B | One Bedroom | 743 SQF | Two Balconies
Color is one of the most beautiful phenomena of our existence. Color is life and
for me, color is a way of dealing with and touching our emotions, our psyche, and
our spiritual being. Some colors are strong, some are soft, - what is important is
the specifc hue or tint or saturation of each color and how they work together.
Color can be used well or poorly but no one should be afraid of color. It is spiritual
euphoria.