Introduction

Ornate is a young startup designing

murals, paintings, digital prints &
lamps according to customer needs.
We understand the customer needs,
wants & desires and then bring to life
these artworks through our custom
design. Once the design is approved
we go ahead and get it made through our team of artisans. We have a strong network of
artisans who can bring to life any of our designs.

A. Product segment
Premium
Luxury

B. Target Customers
Hotels
Corporate Office spaces
Corporate Hospitals
Architects or architectural firms doing large scale commercial and hotel projects
Builders
Entrepreneurs
Retailers

C. Business Lines
1. Flow Business
Name plates, Home Furnishing, Lamps, small murals & Artifacts
2. Projects business
Murals, paintings, digital prints, lamps


Project Details
A. What are we looking for?
We need smart interns with the attitude to work for a startup. If you are cool enough we might
just offer you a PPO with some stock options. We just might!
B. The assignment can be divided into 2 parts
Project 1:
KRA







Project 2:
KRA






C. Project Milestones
We will decide this based on your approach document!
1. Analyzing the construction trends in
Mumbai/NaviMumbai/Thane through
primary and secondary sources. Identifying
key builders, architects& project
management companies we can target
2. As this is B2B sales the intern will be
responsible for the first pitch with the right
person. After the initial discussions
designers will take over. Post customer
approval, you again will play a role in
negotiating commercial terms & conditions

1. Establish relationships with8 Builders. Create a
pipeline for 20 Lakhs at different stages of risk-
reward cycle
2. Play a role in negotiating commercial terms &
conditions

KPI
1. Creating a map of stores we can target
Online & Offline
2. Establishing contacts and completing the
store empanelment cycle. We dont need
contact details. We need ideas for
empanelment
3. For online stores which can carry our
products. Creating & executing strategy for
engaging these portals

KPI
1. Establish 10 retailer relationships. Create a
pipeline for 20 Lakhs at different stages of risk-
reward cycle


Ornate For You
A. What is in it for you?

1. Stipend of Rs 10,000/- (Subject to quality of deliverables)
2. Commission for meeting and exceeding targets
3. Custom designed souvenirs
4. Experience of working with a startup and project completion certificate
5. A summer internship or you just might get a PPO!!
(Travel expense to be reimbursed at actuals. Mobile reimbursements of Rs 300/month)

B. How to apply?
Send across a single page document/slide Approach Document containing the following -
1. Choice of project
2. Your understanding of this sector
3. Your approach to achieve the objective
Shortlist will be based on the approach document, followed by interviews.