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PROJECT REPORT ON
ANALYSIS OF EMPLOYEES SATISFACTION AND
QUALITY OF WORK LIFE
AT AMUL DAIRY
FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF
DEGREE OF MASTER OF BUSINESS ADMINISTRATION
SESSION: - 2014-2015
GUIDE:
DR. PREETI SHUKLA
SENIOR HR EXECUTIVE
KDCMPUL, ANAND(GJ)
SUBMITTED BY:
UMANG RAJ
MBA II YEAR
PREFACE
This project report has been prepared as per the requirement of the syllabus
of MBA course structure under which the students are the required to
undertake industrial internship. I undertook my training at Kaira District
Co-operative Milk Producers union Ltd. at its manufacture unit at ANAND,
GUJARAT.
My job during the training was to get an overview of the EMPLOYEES
SATISFACTION & QUALITY OF WORK LIFE of KDCMPUL(AMUL) in
ANAND.
It was a first hand experience for me as it was the first time that I really a
great experience.
In addition technological changes were witnessing power shift from old
hectic and weird ways of doing business. These technological developments
have brought revolutionary changes in the market and also in the mindset of
the people which might be positive and encouraging for a section of society
and adverse for the others.
DECLARTION
I hereby declare that all the information facts and figures produced in this
report is based on my own experience and study in analyzing the
EMPLOYEES SATISFACTION & QUALITY OF WORK LIFE.
I further declare that all the information and facts furnished in this project
report are based on my intensive research findings. They are first hand and
original in nature.
DATE
PLACE
UMANG RAJ
ACKNOWLEDGEMENT
UMANG RAJ
Certificate
This is to certify that Ms. Umang Raj has successfully completed her
summer training project on the topic of ANALYSIS OF EMPLOYEES
SATISFACTION & QUALITY OF WORK LIFE in Kaira District Cooperative Milk Producers Union Ltd., ANAND.
Bhavya Soni
(FACULTY OF RAPIM)
EXECUTIVE SUMMARY
Success comes to those who deploy innovative ideas to the
business constantly. Gone are the days when followers were witnessing the
success to some extent. Present era belongs to those who do the same
common things differently. Yes we are talking about the success story of
AMUL.
It is my pleasure that I got the opportunity to work with Kaira District Cooperative Milk Producers Union Ltd., Anand for a Eight Weeks and got to
learn the operations of the organization and there systematic & sequential
processing. Amul Group has witnessed a meteoric rise right from its
inception and has enlisted itself among Milk, Butter, Cheese, Choclate etc.
manufacturer of the country. Amul offers a broad array of product, which
are:
Amul Milk
Amul Bread
Amul Biscuits
Amul Choclates
Amul Cookies
TABLE OF CONTENTS
INDUSTRY PROFILE
COMPANY PROFILE
8-8
9-14
15-17
18-20
21-24
25-37
38-39
INTRODUCTION TO HRM
40-41
51-64
65-82
FUTURE PROSPECTS
83-84
85-85
86-86
87-87
CONCLUSION
88-88
QUESTIONAIRE
89-91
BIBLIOGRAPHY
92-92
INDUSTRY PROFILE
The Indian bakery industry is dominated by the small-scale
sector with an estimated 50,000 small and medium-size
producers, besides the 15 units in the organized sector.
Apart from the nature of the Industry, which gravitates to the
markets and caters to the local tastes, the industry is widely
dispersed also due to the reservation policies (relating to the
small scale industries) of the government. The two major
bakery products, biscuits and bread, account for 82% of all
bakery production. The unorganized sector accounts for
about half of the total biscuit production estimated at 1.5
million tons. It also accounts for 85% of the total bread
production and around 90% of the other bakery products
estimated at 0.6 million tons. The last includes pastries,
cakes, buns, and others. Biscuits are estimated to enjoy
around 37% share by volume and 75% by value of the
bakery industry. The organized sector caters to the medium
and premium segments, which are relatively less pricesensitive. The organized sector is unable to compete at the
lower price range due to the excise advantage enjoyed by
the informal sector. The organized segment in biscuits has
COMPANY PROFILE
History
A long time ago, when the British ruled India a small factory was set up in
the suburbs of Mumbai city to manufacture sweets and toffees. The year was
1929 and the market was dominated by famous international brands that
were imported freely. Despite the odds and unequal competition, this
company called Parle Products survived and succeeded by adhering to high
quality and improvising from time to time.
A decade later in 1939, Parle Products began manufacturing biscuits, in
addition to sweets and toffees. Having already established a reputation for
quality the Parle brand name grew in strength with this diversification. Parle
Glucose and Parle Monaco were the first brands of biscuits to be introduced
which later went on to become leading names for great taste and quality.
Apart from being the world's largest selling biscuit, Parle G is winner of 8
Gold and 11 Silver awards at the Monde Selection Awards The global
standard for quality in Food category.
Secret Of Sucess
In keeping with our philosophy, we believe in adding value and spreading
the goodness around to improve the quality and safety of human life. Our
success today can be attributed to our members of the family and their
dedication that has resulted into success of the Parle brand name in the
market.
Market Share
Over the years, Parle has grown to become a multi million US $
company. Parle enjoys the 40% share of the total biscuit market & 15%
share of total confectionery market in India.
SWOT ANALYSIS
Strengths:
Location & Updated technology
Less Competition & Convenient Transportation
High quality products & Exported all over world
Low cost of production due to Economies of Scales in terms of
Labour, Land, Raw materials etc.
Weakness:
Unattractive salary for unskilled employees
Inflexible working hours
Located a bit far from cities
Lack of recreational opportunities at Bahadurgarh
Far from Harbors and Airways
Opportunities:
High level of expansion is possible
Can provide employment for rural class of people
Can diversify business as the set up cost is comparatively low at
Bahadurgarh
Can cater domestic customers
Threats:
Entry of new competitors
Fluctuation of foreign currency rates due to global cues
Situated in outskirts
Changes in technology
Growing power of Trade union
VISION
To be the Leaders in the business. Parle will stand apart from the
competition by being the first in the market to innovate.
MISSION
Parle will be the leaders in the business by- Maintaining high quality,
Introducing new & innovative products, reaching every part of India,
remaining Customer-centric, constantly upgrading the Knowledge & the
Skills.
The communication spoke about the basic benefits of energy and nutrition.
In 1989, Parle-G released its Dadaji commercial, which went on to become
one of the most popular commercials for Parle-G. The commercial was run
for a period of 6 years.
Parle-G grew bigger by the minute. Be it the packs sold, the areas covered
or the number of consumers. It became a part of the daily lives of many
Indians. It wasn't a biscuit any more. It had become an icon. The next level
of communication associated the brand with the positive values of life like
honesty, sharing and caring.
In the year 1997, Parle-G sponsored the Tele-serial of the Indian superhero,
Shaktimaan that went on to become a huge success. The personality of the
superhero matched the overall superb benefits of the brand. Parle extended
this association with Shaktimaan and gave away a lot of merchandise of
Shaktimaan, which was supported by POS and press communication. The
children just could not get enough of Parle-G and Shaktimaan.
In the year 2002, it was decided to bring the brand closer to the child who is
a major consumer. A national level promo - `Parle-G Mera Sapna Sach
Hoga' was run for a period of 6 months. The promo was all about fulfilling
the dreams of children. There were over 5 lakh responses and of that, over
300 dreams were fulfilled. Dreams that were fulfilled ranged from trips to
Disneyland at Paris & Singapore; meeting their favorite film star Hrithik
Roshan; free ride on a chartered plane; 20 scholarships worth Rs 50,000; a
special cricket coaching camp with the Australian cricketer - Ricky Ponting;
etc.
The year 2002 will go down as a special year in Parle-G's advertising
history. A year that saw the birth of G-Man - a new ambassador for ParleG. Not just a hero but also a super-hero that saves the entire world,
especially children from all the evil forces. A campaign that is not just new
to the audiences but one that involves a completely new way of execution
that is loved by children all over the world - Animation. A TV commercial
that showed G-Man saving the children from the evil force called Terrolene
launched this campaign. It was also supported by print medium through
posters and streamers put up at the retail outlets.
G-Man, a new superhero of Parle-G has the potential of making it big and
will be supported by a campaign that will see many a new creative in the
future so as to keep the children excited and generate pride in being a
consumer of Parle-G.
To make the brand much more interesting and exciting with children, it was
decided to launch a premium version of Parle-G called Parle-G Magix in
the year 2002. Parle-G Magix is available in two exciting tastes - Choco
and Cashew. The year 2002 also witnessed the launch of Parle-G Milk
Shakti, which has the nourishing combination of milk and honey, especially
launched for the southern market.
Parle-G continues to climb the stairs of success. Take a look at the global
market where it is being exported. First came the Middle East then USA
followed by Africa and then Australia. An Indian brand, that's exported to
almost all parts of the world. After all that's what you would expect from the
Parle-G World's Largest Selling Biscuit.
However, Parle Products also manufactures a variety of premium products
for the up-market, urban consumers. And in this way, caters a range of
products to a variety of consumers.
JAGRUTI SYSTEM
This is the system with the help which we can develop the awareness and
cultural change in employees with respect to personal hygiene, cleanliness
of factory and its surrounding area. We are managing team to maintain the
jagruti in effective manner like:-
Working Procedure
Each team member is responsible for the jagruti defaulter in his shift. They
check employees of their shift on the base of jagruti parameters (i.e. Nails,
Hair, Shave, Clothes, Hair, shoes / Chappals, bangles, perfumes, watch and
smoking material). They write the names of defaulters in jagruti form and
submit that form to personnel department. Personnel dept. also makes the
report of defaulters and charges a fine of Rs 5 from workers and Rs 10 to
staff members.
KAIZEN
It means continuous small improvement in personal & professional life.
Kaizen is a daily activity whose purpose goes beyond improvement. It is
also a process that, when done correctly, humanizes the workplace,
eliminates overly hard work (both mental and physical), and teaches people
how to perform experiments using the scientific method and how to learn to
spot and eliminate waste in business processes.
QUALITY CHECKING
In Process Check-list
Action Taken on product Safety
Troubleshooting Management
Graphs & Charts Used In Quality Dept.
Process Parameters
Raw Material Inspection by Production Staff: Shift wise
checking of Packing as well as mixing raw material physically
inspected by production staff.
Sugar syrup checking, PH , Brix , Inversion.
Water TDS & PH.
Dough PH.
Maida Drinking Taste.
Biscuit Dimension Checking (Stack Height, Length , Width &
Weight etc.).
Packet Leakage tests.
Biscuit Moisture & Hardness checking of baked Biscuit.
Silo Fat PV as well as FFA checking.
Finish Product Checking Moisture, Fat, Acidity of extracted
fat, Ash.
TAGGING SYSTEM
1. Tagging system highlights the defects/problems at a particular
Area/ machine.
2. System develops the habit of inspection at every corner.
3. Easy to know the maintenance schedule.
4. To minimize breakdowns.
Education Facility
Company provided education facility to workers children, only local
area.
Uniform
Company only provides uniform to peons, security guard and driver not
to the workers.
Loan Facility
These companies provide loan facility to worker in case of emergency
like marriage sickness and education for children and housing. The
maximum amount is 2 lakh. Loan given to worker is interest free and this
amount is deducted from his salary in easy installment.
PRODUCTS OF PARLE
Monaco Bites
Kismi Bar
Fun Centre
Mango Bite
Melody
Jeffs
Magix
Krackjack
Orange Candy
Marie Choice
Poppins
Monaco
Rol-a-Cola
Parle-G
Parle-G History
Toffees
Sixer
Milk Shakti
Nimkin
Parle Cream
QUALITY POLICY
We are committed to providing superior value to our customers through
continual improvement in our quality and delivery performance.
To achieve this, we shall
Establish and review quality objectives with major thrust in the areas of
project management, cost reduction and supplier management.
Enhance the skill and competence of our employees for effectively meeting
the changing requirements of our customers and business.
Comply with all applicable regulatory requirements.
We shall communicate this policy to all our employees and review it
regularly for its continuing suitability.
ENVIRONMENTAL POLICY
To achieve the above goal, we are committed to: Comply with all applicable national and local environmental laws and
regulations.
WORK CULTURE
The management of PARLE believes that manpower is one of the most
important resources for the activities of the company. It is their objective to
create a positive work culture and work environment, which fosters the
PERSONNEL DEPARTMENT
Introduction
Personnel department is very important function in every management.
Every individual of organization is connected with personnel function. In a
large organization, a separate development is created so that management
can ensure the better use of Human Resource.
In the ever-changing management scenario of today, Personnel Management
has a crucial role to play. This work market today is characterized by intense
competition technological revolution. It is the Personnel Manager, which
provides an edge to organization in such a complex environment. A
motivated and an efficient employee is an asset. To ensure that an employee
is conductive work culture lay down organized goals; select right type of
personnel worth right needs.
PARLE Biscuits private limited is an ISO 9000 and ISO 9001 certified
company and is one of the leading biscuits industry in India. It has
successfully performed all the service concerned with obtaining the best
possible staff for an organization. PARLE look after the employees so that
they will count to stay and give their best to the jobs.
The Personnel Manager has a definite role to play in Employee Counseling,
Performance Appraisal, Career Progressions, Subordinate Development,
Training Inputs, and Recruitment Selection etc.
Objectives
To attract and secure appropriate hands capable of performing
effectively the specific task of organization.
To utilize manpower in an efficient manner.
To generate maximum individual development of people working
within the organization.
Policy
Personnel department at PARLE Biscuits pvt. Ltd. believes that manpower is
one of the most important resources for the business of the company. It is
one of the objectives of this department to create positive work culture and
work environment, which fosters the talents in each individual.
The strength of the individuals is nurtured through selective training
programs and contribution of employees is recognized through small group
activities like quality circle etc. It is also their policy to give opportunity for
complete psychological and emotional involvement, participation and
growth of its employees.
Functions
The functions of personnel department at PARLE are as follows:
Motivation
Morale
Job satisfaction
Communication
Quality of work life
Industrial relation
Welfare activity
Salary administration
Time office function
Disciplinary action
MANPOWER PLANNING
Objective
Scope
All employees of the organization.
Policy
HRD shall prepare an annual manpower plan for the organization.
The manpower plan shall clearly identify problem areas of high
turnover, specific skill requirement, perceptual short of talent.
HRD shall device specific for addressing the identified problem areas.
Manpower planning shall be based on:
a) Organizational plan expansion/growth etc.
b) Turnover trends
c) Anticipated vacancies retirements, transfers,
promotions
d) Projects in the biscuits
Procedure
All departments shall send in their annual forecast for manpower
requirements in the prescribed format by 31st March of every year.
HRD shall consolidate these requirements and prepare an overall
manpower plan for the entire organization.
Once the plan has been finalized, than based on the position that needs
to fill up, HRD shall decide on the ideal strategy for the same.
Vacancies may be filled by
a.
b.
c.
d.
Personnel manager of PARLE says that this is the most preferred way
of recruitment.
The Personnel manager states the following reasons for selecting this
source: Improves the morale of the employees
Economical
Convenient
Less supervision is required
Discourages manpower turnover
No need of lengthy process to be followed
The second method that PARLE follows for recruitment is through
Advertising in Newspaper and on Internet.
Objective
The objective of this policy is to lay down guidelines for recruitment of
candidates as per uniform selection procedure for all locations/divisions.
Scope
All employees including trainees.
Policy
All recruitment advertising shall be as per guidelines laid down by
corporate HRD.
Advertisement for recruitment shall be released as per the following
Workman and Staff (Daily and Monthly rated) CM incharge
Officers and above Corporate head
The matter of all recruitment advertisements shall be finalized by
corporate HRD. The matter for the advertisement shall be decided in
consultation with department/ functional heads.
Applications are screened as follows:
Officers/ Staff/ Workers Personnel division
Officers
Preliminary Interview
Second Interview
Final Interview
Staff
Preliminary Interview
Final Interview
Workman
Interview
Representative
Department
from
HRD
and
INDUCTION
The induction program will be conducted for newly appointed candidates.
The selected candidates are introduced to their colleagues, their workplace
etc. They are appraised to the nature of duties, leave benefits, salary, position
in hierarchy etc.
EARNED
LEAVES (EL)
PAID
LEAVES (PL)
CAUSAL
LEAVES (CL)
LEAVE ADMINISTRATION
Employees are given 15 CL (causal leave) in one year and if they dont use
them they gets converted into EL (earned leave), so the employee can take
the money of not used CLS. If an employee wants more than 15 CLs in a
year than he/she has to take PL (paid leave).
ATTENDANCE
Every employee shall register his attendance by Bio-Metric and his
Punch card, once before commencing work very day and once at the
end of the day.
Every employee shall therefore commence his/ her work at his / her
assign place and at the time fixed for commencement of work in
accordance with the notified work hours.
consent of and a gate pass from the manager, and in the absence of
manager, from the in charge manager or any other officer authorized
in this behalf.
Wages: The method of wage payments plays present one of the most
crucial problems in wage and salary administration. Wages can be based on
quantitative measurement work.
Salary: Salaries are paid for a fixed period irrespective of quantity of work.
The employees must be paid reasonable wages so that they get satisfaction
and put maximum efficiency.
Policy
The placement of any employee in a particular level shall depend on
Academic qualifications
Grades Designation
The level of employees in PARLE are defined asExecutives
Chief Manager
Divisional Manager
Managers
Sr. Managers
Managers
Assistant Managers
Officers
Staff
S-7
S-6
S-5
S-4
S-3
S-2
Workers
Skilled
LABOUR LAWS
Introduction
Semi Skilled
Un-Skilled
There are various laws under the head Labour Laws applicable to PARLE.
Some of them are specified below
TIME OFFICE
Introduction
Time office is that place in an organization where all the incoming and
outgoing times are recorded of employees, visitors, etc.
REGISTERED OFFICES
Parle Products Pvt. Ltd.
Tejpal Road, North Level Crossing, Vile-Parle(E),
Mumbai (MH)
Tel-(022)56916911 to 14
Fax - (022)56916927
Contact Person - Mr. R. S. Nevatia
Parle Biscuits Pvt. Ltd.
SP-2/4 RIICO Ind. Area, Delhi Jaipur Road, Dist. Alwar
Neemrana (RJ)
Tel - (01494)46312
Fax - (01494)46180
Contact Person - Mr. M. Sahu
Parle Biscuits Pvt. Ltd.
36, 8 KM Delhi Rohtak Road, Village Sankhol, Near Bahadurgarh
Dist Rohtak (HR)
Tel - (01276)341548
Fax - (01276)341406
Contact Person Mr. S.S.Shivrain
Parle Products Pvt. Ltd.
15.K.M.Stone, Tumkur Road,
(NH No.4), Bangalore
Tel - (080)8398825, 8372807
Fax - (080)8398800, 8398825
Contact Person - Mr. N. Suresh
Definition Of HRM
Human resource management is a management functions that helps
managers recruit, select train and develop members for an organization. It
focuses on the people in organizations.
The field of management which has to do with planning, organizing,
directing and controlling the functions of procuring, developing, maintaining
and utilizing the Employees force such that the:
Objectives of the company is established are attained
economically and effectively.
Objectives of all levels of personnel are served to the highest
possible degree.
Objectives of society are dually considered and served.
-- MICHAEL J. JUCIUS
HRM can be defined as managing (planning, organizing ,directing and
controlling )the function s of employing ,developing and compensating
human resource resulting in the creation and development of human
relations with a view to contribute proportionately due to them) to the
organizational, individual and social goals. Human Resource Management
function concerned with hiring, motivating and maintaining people in an
organization. It focuses on people in organizations. Human Resource views
people as an important source or asset to be used for the benefit of
organizations, employees and the society. It is emerging as a distinct
philosophy of management aiming at policies that promote mutuality
mutual goals, mutual respects, mutual rewards and mutual responsibilities.
The belief is that policies of mutuality will elicit commitment which in turn
will yield both better economic performance and greater human resource
development. Components of human resource are skills knowledge value
Creative ability.
While managing the human resources one has to perform tasks like
Employing the people
Developing the resources
Meaning:
Employees presence at the work place during the schedule time is highly
essential for the smooth running of the production process in particular and the
organization in general. Despite the significance of presence, employees
sometime fail to report to the work place during the scheduled time, which is
known as Absenteeism.
According to PICOARS AND MAYERS: Unexpected absence disturbs the
efficiency of the group as the jobs are inter connected, if one single man remains
absent without prior notice the whole operation process is distributed. This
Absenteeism results in production losses because due to Absenteeism, workers
cost increases and thus efficiency of operations is affected.
RECENT TRENDS
Recent studies have revealed that employees link with the village as a
cause of instability in the employees has become more or less a matter of
history .The employees do not go there for any economic pursuit, they go
mainly for relaxation or attending social ceremonies and spending long
holidays. As observed by the investigation committee the employees
retained their contacts with the villages more for rest and recuperation than
for attending to cultivation. The employees have almost lost their
economic interest in land and have adhered to their way of life or occupation
they have chosen. It has referred to the fact that there is a greater stability in
the employees in those centers where the organizations have looked after
their employees by paying them a decent living salary, providing good
housing accommodation and making provision for pension for the future.
The committee was of the view that the village nexus need not to be
encouraged as most of the employees are landless and have no stake in land.
At this present juncture, the employees are in a transitional stage in which
they are gradually losing the support of the village and have not been able to
secure a firm footing in industrial areas. In view of this, to turn back the
clock and either to prevent the employee from coming to the town or to
force him back to the village would be a step in the wrong direction. The
committee further observed Employees were prepared to stick to the town
to a greater extent than before, to fight for their legitimate rights and to seek
livelihood in urban rather than rural areas. The stabilization of the
Features Of Absenteeism:
Research Studies undertaken by different authors reveal the following
features of Absenteeism:
The rate of Absenteeism is the lowest on pay day; it increases
considerably on the days following the payment of wages and bonus.
Absenteeism is generally high among the workers below 25 years of age
and those above 40 years of age.
Types Of Absenteeism:
FOUR TYPES
TYPES OF
OF
FOUR
ABSENTEEISM
ABSENTEEISM
AuthorizedAbsenteeism
Absenteeism
Authorized
WillfulAbsenteeism
Absenteeism
Willful
UnauthorizedAbsenteeism
Absenteeism
Unauthorized
Absenteeismcaused
causedby
by
Absenteeism
circumstancesbeyond
beyond
circumstances
onescontrol
control
ones
Causes Of Absenteeism:
The following are the general causes of the Absenteeism1. Maladjustment with the working conditions: If the working conditions of the
company are poor, the workers cannot adjust themselves with the companys
working conditions. Then they prefer to stay away from the company.
2. Social and religious ceremonies: Social & religious functions divert the
workers attention from the work.
3. Unsatisfactory housing Conditions at the working place.
4. Industrial housing: The industrial fugue compels workers to remain outside
the work place.
5. Unhealthy working conditions: The poor and intolerable working conditions
in the factories irritate the working excess heat, noise, either too much or too low
lighting, poor ventilation, dust, smoke cause poor health of the workers. This
factory causes the workers to be absent.
6. Poor welfare facilities: Though a no of legislation concerning welfare facilities
are enacted, many organizations fail to provide welfare facilities. This is either
due to the poor financial position of the companies (or) due to the exploitative
attitude of the employs. The welfare facilities includes poor sanitation, washing,
bathing first aid appliances, ambulance, restrooms drinking water, canteen,
shelter, crches etc.. The dissatisfied worker with these facilities prefers to be
away from the workplace.
No of Mondays lost
x 100
Absenteeism rate can be calculated for different employees and for different time
periods like month & year.
The frequency rate reflects the incidence of absence and is usually
expressed as the no of separate absence in a given period, irrespective of
absence. The frequency rate represents the average no of absence per worker in
a given period.
Frequency rate = The no of times in which the leave was availed X 100
Total no of Mondays schedules to work
Severity rate is the average length of time lost per absence and is
calculated by using the following:Severity rate = Total no of days absent during a period
X 100
Categories Of Absenteeism:
The
TheSick
Sickand
andthe
the
Old
Old
Entrepreneurs
Entrepreneurs
Epicureans
Epicureans
ABSENTEEISM
ABSENTEEISM
CATEGORIES
CATEGORIES
Family
FamilyOriented
Oriented
Status
StatusSeekers
Seekers
The sick and old: These categories of absentees are mostly unhealthy,
with a weak constitution or old people.
RESEARCH METHODOLOGY
It is the process of a systematic and in depth study an area of investigations.
Supported by the collections, completion and end presentation of relevant
details for further utilization. It involves scientific analysis that would result
in the formulation of new theories, the discovery of the new technique, a
modification of old concepts or rejections of an existing theory. Marketing
research plays a vital role of making available the right at right time, right
palace and to the right person for use in decision making, it is very difficult
to find out information about the companys strategies and policies. Thus,
research methodology is a way to systematically solve the research problem.
It includes:
Meaning
Research in common parlance refers to a search for knowledge. Once can
also define research as a scientific and systematic search for pertinent
information on a specific topic. In fact, research is an art of scientific
investigation.
Systematized effort to gain new knowledge. Some people consider
research as a movement, a movement from the known to the unknown. It is
actually a voyage of discovery.
-- REDMAN & MORY
Objectives Of Research
The purpose of research is to discover answers to question through the
application of scientific procedures. The main aim of research is to find out
the truth which is hidden and which has not been discovered as yet.
To obtain familiarity of a phenomenon.
To determine the association or independence of an activity.
To determine the characteristics of an individual or a group of
activities and the frequency of its accurate.
PROBLEM STATEMENT
Important characteristics of Indian employees are that, they are in the
habit of abstaining from work compared to workers of other countries. The
rate of Absenteeism ranges from 4.3% to 44.8%. It also varies with the
seasons in the year, the highest being during May, June of every year. The
main reasons for absenteeism are sickness, accidents or maternity. These
factors accounted for about 1.1 to 6.6%. Social and religious causes as high
as 1.7% to 14.2%. Other causes like visiting villages for attending litigation,
rest and recreation account for 0.1% to 17.5% of total absenteeism.
Absenteeism is directly effects on the progress of the country and as such the
companies are facing a downward trend due to recession and all that are
involved in the process are to be looked into. So I have selected this work at
PARLE Pvt. Ltd., Bahadurgarh to identify the level of absenteeism and to
facilitate the company to move in this direction and find some progressive
results. Naturally organization has to look in to these aspects and need to
find suitable remedial measures so that qualitative and quantitative progress
can be achieved. In this present study Employees Absenteeism is analysed in
depth.
DATA COLLECTION
TWO TYPES
PRIMARY
SECONDARY
PRIMARY DATA:
Primary data is one which is collected by the Investigator himself for the
purpose of a specific inquiry or study. Such data is original in characters and
is generated by survey conducted by individuals or research institution.
Some common types of primary data are:
Demographic and socioeconomics characteristic
Psychological and lifestyle characteristics
Attitudes and opinions
Awareness and knowledge
Intentions
Motivation
RESEARCH DESIGN
After having defined the researches problem and developed a suitable
approach, attention must be given to the formulation of a detailed research,
which will provide pertinent information. According to (C.R. Kothari 2004)
when defining researches design, he presents it simply as the framework for
a study used in order to guide the collection and analysis of data.
According to Kothari (2003), there are two major types of research design:-
Exploratory research
Conclusive research
Research purpose
General: to generate
Specific: to verify
insight
insight about a
situation
In selecting a course
of action
Data needs
Vague
Clear
Open-ended, rough
Usually structured
Sample
Relative small
Relative large
Data collection
Flexible, no set
procedure
Data analysis
Informal, typically
non- quantitative
Formal, typically
quantitative
EXPLORATORY RESEARCH
According to Kothari (2003) the primary purpose of exploratory research is
to shed light on the nature of situation and identify any specific objective or
data needs to be addressed through additional research. Exploratory research
is the most useful when a decision maker wishes to better understand
situation, identify relevant course of action or gain additional insight before
an approach can be developed. In general, exploratory is appropriate to any a
problem about which little is known.
SAMPLING
Types Of Research
The basic types of research are as follows:
(i) Descriptive vs. Analytical: Descriptive research includes surveys and
fact-finding enquiries of different kinds. The major purpose of descriptive
research is description of the state of an affair as it exists at present. In social
science and business research we quite often use Research Methodology.
In analytical research, on the other hand, the researcher has to use
facts or information already available, and analyze these to make a critical
evaluation of the material.
(ii) Applied vs. Fundamental: Research can either be applied (or action)
research or fundamental (to basic or pure) research. Applied research aims at
finding a solution for an immediate problem facing a society or an
industrial/business organization, whereas fundamental research is mainly
concerned with generalizations and with the formulation of a theory.
Gathering knowledge for knowledges sake is termed pure or basic
research. Research concerning some natural phenomenon or relating to
pure mathematics are examples of fundamental research.
(v) Some Other Types of Research: All other types of research are
variations of one or more of the above stated approaches, based on either the
purpose of research, or the time required to accomplish research, on the
environment in which research is done, or on the basis of some other similar
factor. Form the point of view of time, we can think of research either as
one-time research or longitudinal research. In the former case the research is
confined to a single time-period, whereas in the latter case the research is
carried on over several time-periods. Research can be field-setting research
or laboratory research or simulation research, depending upon the
RESEARCH APPROACHES
The above description of the types of research brings to light the fact that
there are two basic approaches to research, viz., quantitative approach and
the qualitative approach. The former involves the generation of data in
quantitative form which can be subjected to rigorous quantitative analysis in
a formal and rigid fashion. This approach can be further sub-classified into
inferential, experimental and simulation approaches to research. The purpose
of inferential approach to research is to form a data base from which to infer
SIGNIFICANCE OF RESEARCH
All progress is born of inquiry. Doubt is often better than overconfidence,
for it leads to inquiry, and inquiry leads to invention is a famous Hudson
Maxim in context of which the significance of research can well be
understood. Increased amounts of research make progress possible. Research
inculcates scientific and inductive thinking and it promotes the development
of logical habits of thinking and organization. The role of research in several
Review Of Literature
The study has attempted to accomplish several purposes by the
examination of the concept of using employee satisfaction as a means
of increasing productivity.
The first goal has been to determine the levels of satisfaction existing
in the company and how willing are the workers to work for the
company.
The next important goal has been to determine the possible method
and ways to increase the satisfaction level of employees by trying and
removing as many factors of dissatisfaction as possible.
The study has been undertaken keeping the overall organizational
betterment in view.
Percentage of Respondents =
No. of Respondents
Total no of Respondents
X 100
No. of Respondents
24
16
6
4
Percentage
48
32
12
8
ANALYSIS: Majority of the employees are of the age between 20-30 (48%).
The employees between 30-40 and 40-50 are (32% and 12% respectively).
The employees above 50 (8%) First category of employees contributes
major portion of work.
INTERPRETATION: Since 48% of employees are of the age between 20-30.
The trend clearly shows that these are the age group who are employed the
most by the employer because these employees are young & energetic.
TABLE II
Table showing Employees Monthly Income:
Monthly Income
Rs10,000-15,000
Rs15,000-25,000
Rs25,000-35,000
Rs 35,000 above
No. of Respondents
28
12
7
3
Percentage
56
24
14
6
Martial status
Unmarried
Married
Widower
No. of Respondents
32
18
0
Percentage
64
36
0
ANALYSIS: The above table shows the marital status of the employees in
the organization. Unmarried employees are 64%, Married employees are
36% and the percentage of widowers is 0% in the organization.
INTERPRETATION: Though young employees are on the higher side, there
is sizable quantities of married employees are also joining the industrial
stream.
TABLE IV
Table showing Employees Work Environment:
Work Environment
Good
Satisfactory
Bad
No. of Respondents
38
12
0
Percentage
76
24
0
TABLE V
Table showing Work Over Time:
Work over time
Yes
No
No. of Respondents
15
35
Percentage
30
70
ANALYSIS: Table shows Employees wants to work over time. 30% of the
employees agree to work over time that means yes and 70% of the
employees not agree to work over time that means no.
INTERPRETATION: Majority of the employees (70%) does not agree to
work over time in the industry.
TABLE VI
Table showing Employees average Work over time:
Average work over time
1hr
2hrs
3hrs
More than 3hrs
No. of Respondents
29
16
4
1
Percentage
58
32
8
2
No. of Respondents
10
18
22
Percentage
20
36
44
TABLE VIII
The Pay offered in Company is Competitive:
Opinions
Strongly agree
Agree
No comments
Disagree
No. of Respondents
13
28
6
3
Percentage
26
56
12
6
No. of Respondents
28
2
1
6
13
Percentage
56
4
2
12
26
ANALYSIS: The above graph shows the reasons to take leave. 56% of the
employees take sick leave, 4% of the employees take leave for lack of
interest in job, only 2% of the employees take leave for poor working
conditions , 12% of the employees take leave for long working hours and
26% of the employees are take leave for their personal reasons.
INTERPRETATION: Majority of the employees take sick leave.
TABLE X
Table showing factors to Motivate Employees Regularity:
Motivate Factors
Good employee relationship
Working conditions
Future prospects
Job responsibility
Incentives/Wage hike
No. of Respondents
4
6
1
12
27
Percentage
8
12
2
24
54
No. of Respondents
35
13
2
Percentage
70
26
4
ANALYSIS: 70% members strongly agree that the company has taken
health and safety measures. 26% agree that they are health and safety
measures in the company. 4% members disagree with the company has taken
health and safety measures.
INTERPRETATION: Majority of the employees are aware with the health
and safety measures in the company.
TABLEXII
Table showing Employees Relationship with their Superiors:
Opinions
Average
Good
Very Good
No. of Respondents
11
37
2
Percentage
22
74
4
No. of Respondents
21
11
16
2
Percentage
42
22
32
4
ANALYSIS: Taking leave for personal reasons is as high as 42% (21 Nos.).
Next are the domestic problems which occupy 32% (16 Nos.) of the
employees leave. Visiting places for personal work 22% (11 Nos.)
INTERPRETATION: Taking leave for personal reasons are as highest as 21
(42%). Next are the domestic problems which occupy 32% (16 Nos.) of the
employees leave. Visiting places for personal work 22% (11 Nos.)
TABLE XIV
Table showing method of Control of Absenteeism:
Control of Absenteeism
Change in Management style
Change in Working condition (Job Rotation)
Incentives/Wages hike
Develop Attendance policy
Transportation facility
Encouragement
Individual Attendance
No. of Respondents
3
4
25
2
6
7
3
Percentage
6
8
50
4
12
14
6
No. of Respondents
12
36
2
Percentage
24
72
4
No. of Respondents
6
33
11
Percentage
12
66
22
No. of Respondents
17
28
5
Percentage
34
56
10
No. of Respondents
11
33
5
1
Percentage
22
66
10
2
FUTURE PROSPECTS
The company has plans to setup Operations in Assam & Andhra Pradesh in
near future and will expand further into Turkey and Brazil. Parle have taken
on local partners in some of these markets for Distribution. Parle brands are
already exported to more than 20 countries across the Globe including the
US, the UK, Canada, Middle East Asia, South East Asia & Africa.
Parle is planning to grow its foods business aggressively to fight
competition. As an Indian company Parle understand the pulse of the Indian
consumer. Parle strongly believes in creating new categories and offering
Innovative product experiences to consumers.
In next two weeks, I discussed about my topic with the employees, so that I
can prepare my Questionnaire easily which was related with my study.
After preparing the questionnaire, In the fourth week I gave that
questionnaire to the employees to get their remarks about the problems
which causes Employees Absenteeism.
In fifth & sixth week, I collected all the data from employees & company
and prepared my project report.
I also helped PARLE by providing these Datas, Findings and Facts.
CONCLUSION
The employees of PARLE BISCUIT Pvt. Ltd. are taking leaves for
various personal and family reasons. They are aware of the impact of
their absence on the production. Most of the employees admit that they
are trying to avoid leaves, but many a times things are beyond their
control.
Some of the employees feel that the management should provide holiday
trip or family get together as recreation so that they will be relaxed after
the hectic job schedule. They also add that they are availing all the
welfare facilities provided by the company. One will never forget to say
that little of empathy towards employees will definitely yield better
industrial relations and minimize Absenteeism. The term Absenteeism
refers to the failure to attend to work. It is one of the major problems
faced by companies across the globe today. Unscheduled absenteeism
badly hurts the progress of an organization resulting in loss of
productivity, increased costs in hiring additional staff and low morale
among the workers. It is high time that employers address this problem
on a priority basis.
The study concluded that providing positive incentives to workers in the
form of those motivational factors that normally influence workers to be
absent is better than imposing penalties for discouraging absenteeism.
The best reward for workers with low absenteeism is to grant additional
time off for personal matters. Workers are influenced to a lesser extent by
deterrents, loss of pay and benefits and loss of promotion opportunities
and discharge, imposed for frequent absenteeism.
Finally a combination of incentives (additional time off) and penalties
(loss of benefits or job) with the primary emphasis on motivational
incentives is the most effective approach to reducing absenteeism.
QUESTIONAIRE
1) NAME:
DEPARTMENT:
DESIGNATION:
2) SEX: Male / Female
3) Age:
(a) 20-30
(b) 30-40
(c) 40-50
(d) 50 above
4) Monthly Income:
(a) Rs.10,000-15,000
(b) Rs.15,000-25,000
(c) Rs.25,000-35,000
5) Marital status:
(a) Single
(b) Married
(c) Widower
(b) Satisfactory
(c) Bad
(b) No
(b) 2hrs
(c) 3hrs
(b) No
(b) No comments
(c) Agree
(d) Disagree
(b) Agree
(c) Disagree
(b) Good
(b) Good
(b) Good
(c) Average
19) Do you agree you know the value of the benefits offered?
(a) Strongly agree
(b) Agree
(c) No comments
(b) Agree
(c) No comments
(d) Disagree
BIBLIOGRAPHY
BOOKS
Ashwathappa. K. Human Resource and
Personal Management. Fourth Edition by the
McGraw-Hill Company New Delhi
Cooper, Donald R., Schindler, Pamela S.
Business Research Methods by the McGrawHill Company New Delhi
Mamoria, Dr. C.B., Dynamics of Industrial
Relations by Himalaya Publishing House
Bangalore
Rao, P. Subba. Essentials of Human Resource
Management and Industrial Relations, by
Himalaya Publishing House Bangalore
WEBSITE
www.hr_survey.com
www.google.com
www.wikipedia.com
www.yahoo.com
www.parleproducts.com
Magazines of Parle
Company Reports & Documents