Preliminary Market Survey for a Premium Ice-Cream Venture

Date: 06-Dec-09

Notes:

1. All the below questions are with relation to Bangalore as the focal point. To carry
out this survey you need to be based out of Bangalore. Answers with relation to
any other cities will not be entertained.
2. The terminology Business terms in the Questions below is defined as the
transaction process taking place between the two parties at the time of order
placement, delivery of goods, methods of payments for services and goods, terms
and methodology for payments and paper work involving the above.
3. Run through the questions so that appropriate questions can be clubbed based on
logistics of travel and information obtained from personnel.
4. Always list the source of information for every question answered.
5. Any additional information noted during your quest for answers will always be
appreciated.
6. For queries with regard to any of the questions listed below, please contact
Ginashomemade@gmail.com
7. Please email Ginashomemade@gmail.com for expected remuneration to carry out
the Market Survey. Also include a brief introduction of yourself.
8. Survey to be submitted within 30 days of finalization of the remuneration details.

Questions:
Ingredients info, Distributor info, Retailer Info, Competitor Info

INGREDIENTS INFO:
MILK:

1. Three Contact Names with Addresses and Phone Numbers for Whole Sale Milk
Suppliers or Co-operative societies that can supply smaller quantities of 500-1000
litres per day?
2. Is the Milk Pasteurized-provide details?
3. Is the Milk Homogenized-provide details?
4. What is the Fat percentage and Solid Non Fat (SNF) percentage present in the
Milk?
5. 500-1000 litres of Milk is required per day. What kind of containers will the Milk
be supplied in?
6. What is the Average price per Litre of Whole Sale Milk- provide information on
Quantity-based discounts?
7. What is the Average price per Litre of Whole Sale Milk based on the Fat
percentage? List Fat percentages of different Milk varieties and the Average Price
of milk?
8. What are the business terms with the Whole Sale Milk supplier?
CREAM:

9. Three Contact Names with Addresses and Phone Numbers for Whole Sale Cream
Suppliers or Co-operative societies that can supply smaller quantities of 250-500
litres per day?
10. Is the Cream Pasteurized-provide details?
11. Is the Cream Homogenized-provide details?
12. What is the Fat percentage and the Solid Non Fat (SNF) percentage present in the
Cream?
13. 250-500 litres is required per day. What kind of containers will the Cream be
supplied in?
14. What is the Average price per Litre of Whole Sale Cream- provide information on
Quantity-based discounts?
15. What is the Average price per Litre of Whole Sale Cream based on the Fat
percentage? List the Fat percentages of different Cream varieties and the Average
Price of Cream?
16. What are the business terms with the Whole Sale Cream supplier?

EGG:

17. Three Contact Names with Addresses and Phone Numbers for Whole Sale Egg
Suppliers?
18. Can the Eggs be supplied in Containers with the Yolks and Whites packaged
separately?
19. What is the Average price per 100 Eggs? Quantity required is 2000 Eggs per day-
provide information on Quantity-based discounts
20. What are the business terms with the Whole Sale Egg supplier?

SUGAR:

21. Three Contact Names with Addresses and Phone Numbers for Whole Sale Sugar
Suppliers?
22. What kind of packaging will the Sugar be supplied in?
23. What is the Average price per 100 Kgs of Sugar? Quantity required is 150 Kgs
per day- provide information on Quantity-based discounts
24. What are the business terms with the Whole Sale Sugar supplier?

DUSTRIBUTOR RELATED Q’s :

25. Five Contact Names with Addresses and Phone Numbers for Whole Sale
Distributors of Ice-cream.
26. What is the margin made by the distributors on every litre of Ice-cream? List Ice-
cream brand name and margin per litre.
27. What are the usual business terms of Whole Sale Distributors with
Manufacturers?
28. What kinds of storage facilities do the Distributors posses? List Distributor name
and storage details. Ex- Kinds of Freezer and Freezer capacity.
29. List details of the transportation vehicles employed by the distributors to move
Ice-cream to the retailer’s stores. State the specifications like the Litres
transported Average temperature inside the freezer section of van etc.

RETAILER RELATED Q’s :

30. Five Contact Names with Addresses and Phone Numbers for Retail Distributors
of Ice-cream.
31. What is the margin made by the Retailers on every litre of Ice-cream? List Ice-
cream brand names and the margins per litre.
32. What are the business terms between the Retailers and the Distributors?
33. What is the process of the Retailer placing an order with the Distributor? List the
complete transaction processes.

COMPETITOR’S INFO:

34. List 5 popular brands of Ice-cream sold in Bangalore. List top 5 flavors for each
brand.
35. List the distributors for 5 of the brands above.
36. What is the margin made by the Distributors on the 5 brands listed above?
37. What is the daily Average product movement by the distributors listed above?
Data required for tubs or carton packaging only.
38. What is the margin made by the Retailers on the 5 brands listed above?
39. List the Maximum Retail pricing for each flavor of each brand based on the tub
sizes (125 ml, 250 ml, 500 ml, 1000 ml, 1500 ml).
40. Make note of the packaging details with respect to each flavor and brand.
Pictures are required to support this.
41. List 5 Popular Ice-cream parlors in Bangalore.
42. List pricing per scoop for 5 flavors at each of the above Ice-cream parlors.
43. List pricing per scoop of Ice-cream at Baskin Robbins, Polar Bear and Corner
House. List 5 flavors along with scoop pricing at each outlet.

Contact Info:
Ginashomemade@gmail.com