JON ANTHONY ANDERSON____________________

Front Royal, Virginia 22630 540-635-8615 jon@r3mktg.com

MARKETING AND FUNDRAISING LEADER, MANAGER AND RELATIONSHIP BUILDER
Successful marketer of products, services, causes and ideas
Experienced in directing multi-channel acquisition and cultivation programs
Solid marketing analysis, CRM, data mining and database management skills
Proven abilities in corporate, foundation and private individual donor fundraising
Successful in change management and implementation of process improvement initiatives

EXPERIENCE

R3 MARKETING SOLUTIONS, Front Royal, Virginia 7/2006-present
President

Resumed successful strategic planning and marketing consulting practice founded as Jon Anderson &
Associates in 1980 and re-christened R3 in 2006 (major commercial projects listed on page two)
Successfully developed and tested branding strategy and direct response acquisition and cultivation
programs for a new 501c3 organization, The Mater Ecclesiae Fund for Vocations
Developed and implemented strategy for securing new Fortune 500 corporate sponsorships for
Washington, DC Metro area nonprofit, Asian American LEAD
Developed and implemented new marketing strategy and website design for successful re-launch of
online education program for the Institute for the Psychological Sciences


HOMESTRETCH, Falls Church, Virginia 8/2008-12/2009
Director of Development

Significantly improved fundraising efforts of senior staff, Board and volunteers
Increased corporate sponsorships for two annual special events by more than 50%
Developed and implemented model for building wider and deeper corporate partnerships with high-
participation employee giving and event sponsorship components


AMERICAN TARGET ADVERTISING, Manassas, Virginia 6/2005-7/2006
Vice President

Directed the mailing of approximately 16 million acquisition pieces within a six-month period for
major agency client, Salute Americas Heroes, integrating in-house and free-lance copywriters
Increased SAH donors from 50,000 to over 300,000 in less than a year with a net positive ROI
Exceeded agency income target for 2005 by more than 40%


HUMAN LIFE INTERNATIONAL, Front Royal, Virginia 12/2002-3/2005
Director of Development

Re-built badly depleted development department and hired and trained new staff members
Led improved strategic planning and fundraising efforts based on advanced marketing analytics
Reversed four years of declining income, achieving 13% revenue growth in less than two years
Significantly increased fund raising efficiency, reducing annual direct mail expenses by one-third
Personally cultivated major donor relationships and successfully implemented upgrade program

JON ANTHONY ANDERSON____________________
Front Royal, Virginia 22630 540-635-8615 jon@r3mktg.com


WORLD VISION, Federal Way, Washington 5/1997-6/2001
Division Director, Marketing Decision Support

Improved income forecasting and performance evaluation for three major direct response fundraising
programs, including the industry-leading ($300 million) child sponsorship program
Championed development of a state-of-the-art constituent relationship management system
Successfully completed research to select new global identity (logo and positioning) communications
Successfully completed diagnostic research and process improvement program to significantly reduce
sponsorship cancellation rate, a $25 million annual problem
Served as international liaison with fundraising teams from more than twenty nations, sharing best
practices that significantly impacted global fundraising efficiency and effectiveness


CHRISTIAN BROADCASTING NETWORK, Virginia Beach, Virginia 9/1994-3/1997
Director of Marketing

Successfully integrated marketing messages across direct mail, telemarketing, television, internet,
major donor & planned giving communications, significantly increasing fund-raising effectiveness
Increased annual income to $112 million, the highest level in eight years
As President of CBNs in-house ad agency, re-launched re-named agency with expanded reach to
serve both non-profit and commercial clients
Successfully completed several benchmarking and new business development projects during an
eighteen-month consulting relationship


MARKETING CONSULTANT, Gaithersburg, Maryland 9/1980-8/1994

Worked independently (for ten years) and with Equifax National Decision Systems (for five years) to
develop customer relationship management strategies and a wide variety of marketing research, customer
database enhancement and decision support projects for commercial and non-profit clients

Directed the design and development of a market entry planning model for Toyotas Lexus Division
to drive U.S. sales and distribution planning in a highly successful introduction into an untested
(Japanese luxury car) market
Led a multi-vendor cross-functional team that developed a customized category-specific market
segmentation system for Procter & Gamble, minimizing competition/overlap of multiple P & G
brands in one of their largest product categories
Developed and implemented more effective new prospect valuation criteria for Merrill Lynch based
on future long-term value vs. traditional short-term wealth criteria

EDUCATION

MBA, Babcock School of Business, Wake Forest University
MA, Psychology, Loyola University, Chicago
BS, Psychology, Loyola University, Chicago

PROFESSIONAL

Certified Fund Raising Executive (CFRE)