The Leading Hotels of the World

Membership Benefits
Luxury Brand for the
Independent-Minded
Traveler

Watch LHW Brand Video
La Reserve Ramatuelle Hotel, France, a LHW member since 2013
History
Formed in 1928

Headquartered in New York
City

25 sales offices worldwide

Over 400 unique members in
80 countries

The largest and most
comprehensive brand of
luxury hotels in the world

Luxury
Independent Global
Guiding Principles
Do for hotels what they cannot do alone, or
better, for themselves
Focus on independent-minded travelers and tell
the unique, special and distinctive stories of our
very individual hotels
Be consumer-centric, as well as supplier-centric
Grow the aspects of the organization that
strengthen the core business, such as the quality
of the member hotels and the revenue Leading
Hotels generates for them
Clearly define what the organization should
preserve, enhance and invent
Membership &
Revenue Production
Hotel Le K2 , France, a LHW member since 2013
+30 hotels
+9,100 rooms
+40 hotels
+5,100 rooms
+30 hotels
+5,100 rooms
+50 hotels
+10,400 rooms
+250 hotels
+32,600 rooms
+10 hotels
+1,800 rooms
LHW Membership
Composition
2013 Year-End
+430 hotels
+63,100 rooms
Global Performance
ADR 2013 versus 2012 (in USD)
+10.9% +9.6% +4.6%
+0.9% +2.0%
Membership Solutions
Provisional
Membership in
Development
Provisional
Membership in
Operation
Full Membership
Upcoming luxury hotel projects
seeking pre-opening sales and
marketing support

Typical time frame: 6-12 months
prior to opening; Others are 12-18
months prior to opening

Hard Hat inspection required
Open and operational luxury
hotels seeking to de-flag, or
upgrade service standards, or
increase ADR, market share,
RevPAR in key feeder markets



Incognito hotel inspection
required
Open and operational luxury
hotels familiar with LHW quality
standards seeking to enhance its
global sales and marketing
presence and increase hotel
revenue from key feeder markets


Incognito hotel inspection
required

$344 $376 $413 $428 $438
$29
$70
$71
$113
$-
$100
$200
$300
$400
$500
$600
2009 2010 2011 2012 2013
(
i
n

m
i
l
l
i
o
n
s
)

LHW @ Market Growth Rate Above Market Growth ($)
2009-2013
Industry 27%
LHW SSS 60%
Additional Revenue
$282.3 Million
LHW Same Store Sales Revenue Growth
*Competitive Set is comprised of Preferred Hotel Group, Four Seasons, Luxury Collection, Ritz Carlton, St Regis, and Small Luxury Hotels
$375
$496
$483
$321
$442
$317
$366
$330
$264
$375
$-
$100
$200
$300
$400
$500
$600
Apollo & Galileo Sabre Worldspan Amadeus Total
The Leading Hotels
of the World
Competitive Set*
LHW Comparative Market Analysis
2013 ADR | LHW vs Competitive Set*
LHW Solutions
Grand Hotel Vesuvio , Italy, a LHW member since 1993
Halekulani, United States, a LHW member since 1984
MARKETING
Brand Marketing
Loyalty Marketing: Leaders Club
Digital Marketing
CRM: Leading Direct Access
Public Relations
Social Media Inspires Travel


SALES
Global Sales Force
Corporate Sales
Travel Industry Sales
Group Sales
Industry & Leading Events






RESERVATIONS & DISTRIBUTION
Reservations
Distribution Support Services
Distribution Forums
Special Services




MEMBERSHIP SUPPORT SERVICES
Leading Quality Assurance (LQA)
Guest Satisfaction Surveys (GSS)
Smith Travel Research Global (STRG)
Member Engagement & Communications










LHW Solutions
The Vines Resort & Spa, Argentina, a LHW member since 2013
Marketing
Brand Marketing
Responsible for:
Increasing LHW brand
awareness
Improving Leaders Club
program awareness
Growing editorial references
to LHW
Providing faster ramp-up of
new members as inventory of
LHW
Supporting member hotels

Top Promoted CMPs
Leading Special Offer
Leading Breakfast Inclusive
Leading Extra Nights 3 for 2
(American Express exclusive)
Leading Extra Nights 4 for 3
Leading Extra Nights 5 for 4
(MasterCard exclusive)
Leading Extra Nights 7 for 5
Leading Suites
Leading in Advance
Leading Weekends
Leading Last Minute Offers
Leading Seasonal Offers
Leading Spa
Leading Arts and Culture
Leading Golf
Core Marketing Programs (CMPs) & Exclusive Offers
Leading Golf
Leading Spas
Loyalty Marketing:
Leaders Club (LC)

Designed for the discerning
global traveler who desires an
authentic and culturally
enriching experience.


Leaders Club provides loyal
guests of Leading Hotels
around the world with
personalized attention and
enhanced travel benefits.

Loyalty Marketing:
Leaders Club (LC)
$501
$513
$585
$557
$582
$408
$430
$498
$494
$519
$-
$100
$200
$300
$400
$500
$600
$700
2009 2010 2011 2012 2013
LC ADR vs LHW ADR
(in USD)
LC
LHW
Digital Marketing
Responsible for:
Focusing on driving hotel
reservations online and
programs that extend
guest experience online
Increasing global brand
awareness of The
Leading Hotels of the
World on a direct-to-
consumer basis

Alpina Dolomites Gardena Health Lodge & SPA, Italy,
a LHW member since 2013
Online Advertising
Provides visibility on multiple
networks
Google Display Network
Highly Targeted Travel Websites

Places over 1,500,000 online
banner ad impressions on a
selection of premium, high
visibility sites

Provides Online distribution
channels:
LHW.com
Leading Link 3.0
Net Rate Distribution
LHW.com
Completely redesigned in
March 2013 with a sleeker
feel and improved
navigation

Tablet Optimized

Mobile Website

Optimized for the following
languages:
English
Italian
German
Spanish
Japanese

Analytics reporting
Mobile booking engine and
Facebook widget available
Search marketing and media
services to drive targeted traffic
Supports multiple languages
Mobile technology: iPhone, Android,
Blackberry
Google Map integration
Full packaging options
Multimedia support and video
integration capability
Customizable availability calendar
with pricing details
Leading Link 3.0

Your hotels own
customizable booking engine
CRM:
Leading Direct Access
Ensures the delivery of messages to
a targeted list of direct consumers
and travel agents

Provides a full range of consultative
services, tailored specifically for your
hotels needs

Targets the LHW extensive database
of luxury travelers or use your own
roster

Selects from direct mail, e-mail or
both
Public Relations
Screens and evaluation of
individual journalists request
for accommodations

Provides journalists worldwide
with assistance on story
angles, news and information
on member hotels

Press Releases: LHW Exclusive
Offers, New Member Alerts,
Seasonal Offers
Social Media Inspires
Travel
63% consider
recommendations by friends and
family the number one factor to
inspire travel
87% 34 and under use
Facebook for travel inspiration,
other popular sites are Twitter and
Pinterest
68% use their mobile devices
in the experience stage, to stay in
touch with friends and family while
on vacation
*Study commissioned by Text100 Global Communications
4,600 consumers in 13 countries
Sales
The Leading Hotels of the World, Ltd.
employs an international sales force
focused on creating business for our
member hotels.

Our sales team solicits travel agents,
corporations, group/meeting planners
and other business-producing entities to
develop new and repeat business for
member hotels.
Maradiva Villas Resort & Spa, Mauritius , a LHW member since 2006
Global Sales Force
Corporate Sales
Group Sales
Travel Industry Sales
Leading Events

Extensive Database
Over 850,000 influential travelers
Over 70,000 travel agency contacts
Over 12,000 qualified group planners
APAC
Beijing
Hong
Kong
Mumbai
New Delhi
Seoul
Shanghai
Singapore
Sydney
Tokyo
AMERICAS
Buenos Aires
Chicago
Los Angeles
Mexico City
Miami
New York
Sao Paulo
San Francisco

EMEA
Dubai
Frankfurt
London
Madrid
Milan
Moscow
Paris
Zurich

25 Sales Offices Worldwide
Mature and Emerging Markets
Corporate Sales
Increasing share of business
in collaboration with member
hotels

Corporate rate negotiations
with major corporations,
travel management
companies and travel
agency consortia


Services offered to members using LW
code:
Partnership of consortia negotiations,
reduced participation fees
Consolidation of rate negotiations with
over 100 major corporations
Ability to submit RFP electronically using
RFP Express
Access to Leading Advantage website,
which provides up-to-date corporate
and consortia information
Provides accurate and timely loading of
rates negotiated via Leading
Advantage
Services offered:
Develop tactical action plans to
anticipate need periods
Prospect, solicit and acquire new
business for member hotels
Generate hotel specific production
reports for top travel agencies
Complimentary electronic newsletters to
the travel community
Organization of individual client
functions
Sales missions, road shows, tradeshows,
showcases and industry events
Increasing share of business in
collaboration with member
hotels

Providing member hotels with
services and assistance
related to travel agencies and
travel agency consortiums

Travel Industry Sales
Group Sales
Focused on securing blocks of
10 or more rooms per night
from corporate accounts,
third parties, associations and
other end users in the market

A resource for both, clients
and member hotels,
attracting new business and
circulating known business
within the brand

Dedicated to increasing group
revenue:
Organize and facilitate client
entertainment, educational trips, site
inspections
Target key meetings and event planners
via email campaigns and electronic
newsletters



Industry &
Leading Events
LHW hosts more than 50 events
every year.

Roadshows, Showcases,
Tradeshows, Group Missions
ILTM
IMEX
INDABA
Private Events
Plus many more
2013 ILTM Cannes
Reservations &
Distribution


To support our member hotels so
they achieve the maximum
return through each distribution
channel.

Baur au Lac, Switzerland, a LHW member since 1975
Reservations
Available in 12 languages
Located in Milan, Moscow,
Mexico City, So Paulo,
Buenos Aires, Tokyo, Sydney,
Singapore, Dubai, Orlando,
Frankfurt and many more

LEO
State-of-the-art central
reservations system developed
by Trust International to process
voice, Global Distribution
Systems (GDS), and Internet
reservations.

Villa San Michele, Italy, a LHW member since 1984
Distribution Support
Services
Coordinate hotel training on
LEO (Trust|Voyager Hotel)

Offer two- to three-day on-site
training for all new hotel
implementations

Produce database and
production audits for member
hotels, including an action
plan detailing opportunities to
assist hotels in improving system
data and product offerings
The PuLi Hotel and Spa, Shanghai, China, a LHW member since 2008
Distribution Forums
Maximize revenue, exposure
and market share through each
distribution channel
Discuss regional distribution
trends and opportunities
Engage in face-to-face
meetings with industry experts
and LHWs distribution support
services team

Target audience:
Director of Sales & Marketing
Director of Revenue
Management
Reservation/Front Office
Manager
Casa del Mar, CA, USA, a LHW member since 1999
Special Services
Provides reservation and service
support for the following
customers:
Leaders Club
Top Travel Managers in the USA
& Canada
Virtuoso, Signature and Tzell
Respond to inquires received
from visitors on LHW.com
Click to Chat Support
Outbound Telemarketing Sales
Support

The Biltmore, FL, USA, a LHW member since 2005
Membership Support
Services
Membership is responsible for LHW hotel
membership development,
engagement, quality compliance and
the measurement of key performance
indicators.

It fully engages with member hotels
from the time of implementation to
maximize the LHW partnership value.
J.K. Place Roma, Italy, a LHW member since 2012
Leading Quality
Assurance (LQA)
Supports our member hotels
commitment to quality

Validates LHWs brand promise
to consumers worldwide

Provides access to quality
benchmarking tool and training

Additional Services Available:
Private Hotel Inspection
Consultancy Seminar
Competitive Set Analysis
On-site Customer Service Training

Palace Hotel Tokyo, Japan, a LHW member since 2011
LHW LQA Score Progress
2009 - 2013
74.0
75.0
76.0
77.0
78.0
79.0
80.0
81.0
82.0
83.0
84.0
85.0
31-Dec-09 Terminated Hotels New Hotels Existing Hotels 1-Nov-13




84.6
78.0
1.3
2.2
3.1
31-Dec-13
Guest Satisfaction Surveys (GSS) Voice of Your Guest
LHW offers a robust and user-
friendly platform to obtain
overall guest satisfaction and
quality ratings from solicited
surveys and social media
feedback

Benefits include:
Recover at-risk guests
Improve hotel service and
product offering
Prioritize areas of improvement
Track trends and benchmark
property performance versus
competitors

Smith Travel
Research Global
(STRG)
Through membership with LHW,
hotels receive complimentary
access to the following reports:
Monthly STAR Reports
Weekly STAR Reports
Daily STAR Reports w/o
Weekly
Daily STAR Reports with
Weekly
Monthly Segmentation
Reports
Weekly Segmentation
Reports

Constance Halaveli , Maldives, a LHW member since 2012
Member
Engagement &
Communications
Weekly bulletins: collection of
global announcements and
initiatives

LHW Insights Newsletter

LinkedIn Company Page: new
member announcements,
senior executive appointments
(owners, managing directors,
general managers), and
more.
Membership Meetings
Discuss the current LHW
initiatives and future possibilities

Collaborate with fellow LHW
hoteliers to create business
opportunities

Engage in face-to-face
meetings with LHW senior
executives to maximize value of
LHW membership

Target Audience
General Managers and Owners
Directors of Sales & Marketing
Directors of Reservations &
Revenue Management

Rocco Forte Hotel de Rome, Germany, a LHW member since 2005
Our annual convention provides
hoteliers the opportunity to
obtain invaluable insights and
industry trends from industry
leaders, exchange best practices
and network with fellow LHW
hoteliers and receive updates on
LHWs strategic plans.

Target Audience
Owners and General Managers
VP/Directors of Sales &
Marketing

2013 Annual Convention, The Pierre, New York, A Taj Hotel,
a LHW member since 1981
Annual Convention
When extraordinary and one-of-a-kind intersect, you have
likely found a Leading Hotel. As the largest luxury hotel
collection, with more than 430 of the worlds greatest
properties in over 80 countries, we seek out the
exceptional.
Please contact Annie Chen
Director, Membership Development
at achen@lhw.com
to inquire about LHW Membership