MB 07

II Semester M.B.A. Examination, December 2011/January 2012

PRODUCTION MANAGEMENT
Duration: 3 Hours Max. Marks: 80
SECTION A
(25 = 10)
1. a) Differentiate between leading and managing.
b) What is product Design?
c) What is process Design?
d) Define plant layout.
e) Mention the three basic plant layouts.

SECTION B
(57 = 35)
Answer any 5 questions. Each question carries seven marks.
2. Explain the role of strategy in operations?
3. Explain project planning and scheduling.
4. Explain the objectives of Ergonomics.
5. Mention the benefits of inventory control.
6. What are the guidelines for aggregate planning?
7. Explain the need for PPC.
8. Write a note on world class manufacturing systems.

SECTION C
(210 = 20)
Answer any two questions. Each question carries 10 marks.
9. Explain forward scheduling and backward scheduling.
10. Explain the terms:
a. ERP.
b. SCM.
11. Define productivity and explain how Work Study concepts can be utilized to
improve productivity.
12. What is the purpose of work measurement? Mention the steps involved in the
work measurement process.
SECTION D
(115 = 15)
Answer any one question. Each one carries 15 marks.
13. Explain any 3 types of job processes.
14. Mention the various factors to be considered before site location.
Suggest suitable locations to the plants of the following products and justify your
answer:
i) Slips.
ii) Cameras
iii) Petroleum refinery
iv) Pharmaceutical medicines

MB 08
II Semester M.B.A. Examination, Dec. 2011/Jan.2012
MARKETING MANAGEMENT
Time: 3 Hours Max. Marks: 80
SECTION- A
Answer all questions. Each question carries two marks: (25=10)
1. a) What are buying motives?
b) Define market segmentation.
c) Define marketing research.
d) What do you mean by customer relationship management?
e) What is brand identity?

SECTION- B
Answer any five questions. Each carries seven marks: (75=35)
2. What are the reasons for organizations losing customers? How can it be
prevented?
3. Marketing research is not free of limitations. Explain.
4. Explain the factors influencing consumer buyer behavior.
5. Explain the core marketing concepts and their linkage to one another. Give
examples.
6. What are the important strategies practiced by organizations for building
customer relationships?
7. Briefly discuss the ethical issue involved in marketing research.
8. Write short notes on:
a) SWOT
b) Ecrm
c) BCG Matrix
SECTION C
Answer any two questions. Each question carries ten marks: (210=20)
9. Discuss the leaky bucket theory and its applicability in present market
conditions.
10. What are the special pricing strategies for new product pricing?
11. Explain the stages in new product development process.
12. Explain the core marketing concepts and their linkage to one another. Give
examples.
SECTION- D
Answer any one question. Each one carries 15 Marks: (115=15)
13. Package is a silent salesman. Do you agree? Discuss with suitable examples.
14. Explain the concept of product life cycle with a suitable example.

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MB 09
II Semester M.B.A. Examination, Dec. 2011/Jan. 2012
HUMAN RESOURCE MANAGEMENT

Time : 3 Hours Max. Marks : 80

SECTION A
Answer all sub-questions. Each sub-question carries two marks. (25=10)
1. a) Define Human Resource Management.
b) What is the method used fro handling grievance?
c) What are BARS?
d) How do you define Career Path?
e) What is job analysis?

SECTION B

Answer any five questions. Each questions carries seven marks. (57=35)
2. What are the types of interviews used in the selection process?
3. What are the ethical issues in performance appraisal?
4. Examine the limitations and controversies of sensitivity training.
5. Discuss the process of induction.
6. Explain the strategic role of human resource management.
7. Discuss the pre-requisites for industrial harmony.
8. What are the techniques of on-the job training?

SECTION C
Answer any two questions. Each question carries 10 marks. (210=20)
9. Describe the merits and demerits of MBO appraisal mechanism.
10. Explain the various methods of job-evaluation.
11. Explain the factors influencing wage fixation.
12. Explain the forms of Workers Participation in Management.

SECTION D

Answer any one question. Each question carries 15 marks. (115=15)
13. Examine the demerits of traditional methods of appraisal. How does 360 degree
appraisal overcome these demerits?
14. Explain the Manpower Planning process.

MB 10
II Semester M.B.A. (TM, HSM, FSM, FE) Examination, Dec. 2011/Jan. 2012
FINANCIAL MANAGEMENT
Time : 3 Hours Max. Marks : 80

SECTION A
Answer all questions. question carries two marks. (25=10)
1. a) What is risk-return trade off?
b) Define profitability index.
c) What is Credit Policy?
d) What do you mean by dividend irrelevance?
e) Define Capital budgeting.

SECTION B
Answer any five questions. Each question carries seven marks. (57=35)
2. Briefly explain the techniques of inventory management.
3. Is retained earnings a free source of capital? Discuss.
4. What are the functions of financial management?
5. How do you account for risk in Capital budgeting?
6. Write a note on CAPM model.
7. Explain the different forms of dividends.
8. Illustrate the concept of financial leverage.

SECTION C
Answer any two questions. Each question carries ten marks. (210=20)
9. Define cost of capital. How do you compute the costs of various sources of capital?
10. Explain the merits and demerits of various capital budgeting evaluation techniques.
11. Define optimum capital structure. Explain the NI and NOI approach to capital
structure.
12. Explain the factors affecting dividend policy of a firm.

SECTION D
Answer any one question carrying 15 marks. (115=15)
13. Calculate mean NPV and standard deviation of NPV of the following two projects
and comment on the riskyness of the projects.
A B
NPV Prpbability NPV Probability
(2000) 0.05 1,000 0.10
4000 0.25 2,000 0.20
5000 0.40 4,000 0.30
6000 0.30 10,000 0.40


14. Z Company has the following capital structure :
Source Book Value Market value Specificcost
(in%)
Equity share capital 6,00,000 12,00,000 18
Retained earnings 2,00,000 - 16
Preference share
Capital 1,00,000 1,20,000 8
Debentures 3,00,000 2,80,000 6
Calculate WACC using both book value and market value weights.

MB 11
II Semester M.B.A Examination, Dec. 2011 /Jan. 2012
QUALITY MANAGEMENT
Time: 3 Hours Max. Marks: 80

SECTION A
Answer the following. Each question carries 2 marks. (2x5=10)
1. a) Define quality.
b) What is PDCA cycle?
c) What is quality field?
d) Explain KAIZEN?
e) Explain Poka - Yoke.
SECTION B
Answer any five questions. Each question carries seven marks. (7x5=35)
2. Explain the impact of quality on productivity.
3. Differentiate between continuous and continual improvement of quality.
4. Explain the T.Q.M. Frame Work.
5. Explain Jurans triology.
6. Mention the various Kaizen tools.
7. Explain the benefits of T.Q.M.
8. What is a quality circle? Mention its objectives.

SECTION C
Answer any two questions. Each question carries 10 marks. (2x10=20)
9. Mention Crosbys Fourteen steps for quality improvement.
10. Explain the characteristics of quality leaders.
11. Explain the six sigma DMAIC cycle.
12. Explain the seven steps to strategic quality planning.

SECTION D
Answer any one question (1x15=15)
13. Mention and explain Demmings 14 points.
14. Explain the different steps in constructing a histogram.
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MB 12
Second Semester M.B.A. (TM, FSM, HSM, FE)
Examination, Dec. 2011/Jan. 2012
RESEARCH METHODS IN BUSINESS
Time : 3 Hours Max. Marks : 80
SECTION A

Answer all the sub-questions. Each sub-question carries two marks : (52=10)

1. a) What is Causal Research?
b) What is sample size?
c) What is nominal scale?
d) What is NULL hypothesis?
e) What are large samples?

SECTION B

Answer any five questions. Each question carries seven marks : (57=35)

2. Why is secondary data collection is preferred?
3. Discuss coding in questionnaire design.
4. What are the errors in sampling?
5. Explain the significance of ANOVA in statistical analysis.
6. What are the application of correlation analysis in research?
7. Discuss the various types of probability sampling.
8. Describe model building with examples.

P.T.O.
MB 12

SECTION C

Answer any two questions. Each question carries ten marks: (210=20)
9. Explain the steps in Research Process.
10. Explain the significance of problem solving research technique.
11. Explain multidimensional scaling with examples.
12. Discuss non-parametric tests with examples.

SECTION D

Answer any one question. Each question carries 15 marks: (115=15)

13. Design a suitable data collection instrument to collect the opinion of respondents on the ICT
system in India.
14. Assume that a research expert you are designing a research on the problem of building
National Highway between 2 cities. Explain the various steps in research design process.

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