Subimtted To Prof.

Kajal Bhojwani
Submitted By :-
Roll No Name
101 Prajakata Bhalerao
103 Neeraj Badlani
105 Bhavika Hemwani
107 Pooja Makhija
109 Sonali Musale
111 Sahil Ramnani
117 Himali Gandhi


ACKNOWLEGEMENT
We would like to take this opportunity to thank all those people who have directly or indirectly
helped us to provide our training programme a success . Our stint was an experience that will go
al ong way in moldig our corporate behavior.
Our sincere thanks to our prof. Kajal Bhojwani for giving us such a knowledgeable project.
We would also like to acknowledge the support and condinoiton, maintained by the group
members amongst each other.

INDEX
SR.NO PARTIUCLARS
1. Introduction
2. 7 ps of Zeel Gym
3 Segemtation & Targeting
4 Conclusion
5 Biblography
6 Work Done By Members


Conclusion
Healthy living is a combination of many things, including good nutrition, regular exercise and a
positive attitude. Taking care of your body and feeling pride in your accomplishments can
improve both your physical and mental health.
There are many things you can do to improve your quality of life - improving your diet and
exercising regularly are two of the easiest steps. No matter how small you start (adding an apple
a day to your diet or walking 5 more minutes a day), you can make a change and an
improvement in your life.

Biblography
www.infoindia.com
www.meidapartner.com
www.mypro.co.in
www.mukeshproject.com
www.sipnbitepro.com
www.sipnsurfcyberproj.com

Work Done By Group Members
Roll No Name Work Done By
Group Members
101 Prajakata
Bhalerao

103 Neeraj Badlani
105 Bhavika
Hemwani

107 Pooja Makhija
109 Sonali Musale
111 Sahil Ramnani
117 Himali Gandhi


Subimtted To :- Prof. Kajal Bhojwani
Roll No Name
62 Mahindra
64 Rutuja Hardas
66 Shweta Avasti
68 Pawan Pandey
70 Sunil Kharat
72 Barkha Kataria
74 Rachna Ramchandani
76 Ankita Raj
78 Anmol Khatri
80 Anmol Mulchandani

ACKNOWLEGEMENT
We would like to take this opportunity to thank all those people who have directly or indirectly
helped us to provide our training programme a success . Our stint was an experience that will go
al ong way in moldig our corporate behavior.
Our sincere thanks to our prof. Kajal Bhojwani for giving us such a knowledgeable project.
We would also like to acknowledge the support and condinoiton, maintained by the group
members amongst each other.

INDEX
SR.NO PARTIUCLARS
1. Introduction
2. 7 ps of Hello India
3 Segemtation & Targeting
4 Branding
5 Conclusion
6 Biblography
7 Work Done By Members


Conclusion

From the discussion and penetrating study of the data analysis, it is finally concluded that more
than half respondents are of the opinion that they were not influenced by any advertisement
during the course of buying their mobile service. However, advertisements through electronic
media play an important role (about thirty eight percent) in the popularity of mobile phone
services. Indeed, electronic and print media has its own some say. In urban segment an abnormal
trend has been seen where hundred percent respondents in the age group of 15 20 years agree
that advertisements in media effects the customers' buying behaviour for the sale of mobile
phone service. Overall analysis opinion goes against the version that promotion schemes
launched by the various companies have an impact on the customer's buying behaviour. More
than three fifth respondents like/very much like to go through deeply into the advertisements
while reading newspapers/magazines and also while seeing television. One significant analysis
has emerged that source through advertisements in electronic media plays a guiding role for the
rural and urban respondents both. Appearance of celebrities in advertisements contributes to
affect the minds of the customers in making choice. Rural re spondents are comparatively more
responsive in this behalf. The liking of brand ambassadors and the advertisements presented
through them also contribute to change the customers buying behaviour, the only question is to
what extent? In our present society , our actions and attitudes are motivated, to some extent. If
advertising has indirect impact, sales promotion hasdirect impact, may be less or more.

Biblography
www.simdata.com/files
www.telecompatner.com
www.myproject.co.in
www.mukeshproject.com
www.sipnbitepro.com
www.helloindia.com

Work Done By Group Members
Roll No Name Works
62 Mahindra Branding
64 Rutuja Hardas Physical
Evidance
66 Shweta Avasti Price
68 Pawan Pandey Introduction
70 Sunil Kharat STP
72 Barkha Kataria People
74 Rachna
Ramchandani
Place
76 Ankita Raj Process
78 Anmol Khatri Promotion
80 Anmol
Mulchandani
Product


Subimtted To Prof. Kajal Bhojwani
Submitted By :-
Roll No Name











ACKNOWLEGEMENT
We would like to take this opportunity to thank all those people who have directly or indirectly
helped us to provide our training programme a success . Our stint was an experience that will go
al ong way in moldig our corporate behavior.
Our sincere thanks to our prof. Kajal Bhojwani for giving us such a knowledgeable project.
We would also like to acknowledge the support and condinoiton, maintained by the group
members amongst each other.

INDEX
SR.NO PARTIUCLARS
1. Introduction
2. 7 ps of Entertainment
3 Segemtation &
Targeting
4 Branding
5 Conclusion
6 Biblography
7 Work Done By
Members



Conclusion
Entertainment is any activity which provides a diversion or permits people to amuse themselves
in their leisure time, and may also provide fun, enjoyment and laughter. People may create their
own entertainment, such as when they spontaneously invent a game; participate actively in an
activity they find entertaining, such as when they play sport as a hobby; or consume an
entertainment product passively, such as when they attend a performance.
Entertainment industry (informally known as show business or show biz) is part of the tertiary
sector of the economy and includes a large number of sub-industries devoted to entertainment.
However, the term is often used in the mass media to describe the mass media companies that
control the distribution and manufacture of mass media entertainment. In the popular parlance,
the term show biz in particular connotes the commercially popular performing arts, especially
musical theatre, vaudeville, comedy, film, and music. It applies to every aspect of entertainment
including cinema, television, radio, theatre and music.

Biblography
www.infoindia.com
www.Cinemasinfo.com
www.myprojectfunco.in
www.mukeshproject.com
www.pheonixcinemas.com
www.filmsncinemas.com

Work Done By Group Members
Roll No Name Work Done By
Group Members