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Marketing management

Marketing management is a business discipline which focuses on the practical application

of marketing techniques and the management of a firm's marketing resources and
activities. Globalization has led firms to market beyond the borders of their home countries,
making international marketing highly significant and an integral part of a firm's marketing
Marketing managers are often responsible for influencing the level, timing, and
composition of customer demand accepted definition of the term. In part, this is because the role of a
marketing manager can vary significantly based on a business's size, corporate culture,
and industry context. For example, in a large consumer products company, the marketing manager
may act as the overall general manager of his or her assigned product.
To create an effective,
cost-efficient marketing management strategy, firms must possess a detailed, objective
understanding of their own business and the market in which they operate.
In analyzing these
issues, the discipline of marketing management often overlaps with the related discipline of strategic
Marketing management is the planning and implementation of a company's promotional strategies.
The specific marketing techniques used in this management discipline depend on the size of the
business and budget as well as the industry. The basic process, which is usually overseen by a
marketing manager, involves analysis, planning, project management, leadership and follow
Sufficient research of who the target market is, as well as what it needs and desires, is essential in
this type of strategic management. The marketing manager must analyze this information to aid in
his or her planning stages. The implementation of all of his or her strategies must fit in with the
marketing goals of the business and the resources available. Marketing management techniques
rely heavily on predictive analysis; the manager must determine the results that are likely to occur for
each strategy he or she uses.
The strategies for each product launch or other campaign must then be formed into a plan. The plan
must be within the company's budget for all resources, including advertising materials and
employees. What is widely known as the "4 P's of Marketing" product, price, place and packaging
are thoroughly included in the manager's plan. Marketing management planning specifies detailed
tasks and time lines for each project

1. What is meant by Mark

Ans. Market refers to a place where the buyers and sellers meet each other for sale and purchase of

2.Who can be calmed Marketers.
Ans. Marketeer refers to any person who takes more active role in exchange process.
Normally, in the exchange process, the seller is more active than the buyer as hemidentifies the
needs of the potential buyers and persuades the customer to buy the product. However, when a
buyer plays an active role, he will be treated as a marketer.
3. Define the term Marketing .
Ans. According to William j. Stanton, Marketing is a total system of activities designed to plan,
price, promote and distribute want-satisfying products and services to present and potential
4. What is meant by Marketing Management.
Ans. Marketing management is the process of planning, organizing, directing and controlling the
activities relating to the marketing of goods and services to satisfy the customers wants.
The modern concept of marketing management emphasizes customer satisfaction rather than
maximization of sales.

5. What is the Production concept of marketing.
Ans. The production concept of marketing emphasizes the need for producing products which are
inexpensive, widely available and affordable.

6. What is Product concept of marketing.
Ans. The product concept of marketing means producing high quality products as quality products
are always preferred by consumers. And hence efforts should be directed towards improvement of
products. The basic idea of product concept is to shift from quantity to quality products.

7. What is selling concept of marketing .
Ans. The selling concept of marketing means Selling what you have. The focus of selling concept is
on pushing the products onto the customers by hook or by crook. The primary intention of the seller
is to somehow convert goods into cash. The main objective of selling concept is maximization
through sales volume.

8. What is marketing concept.

Ans. The marketing concept highlights the following:

Identification of market or target customers.
Understanding of needs and wants of customers in the target market. Prepared
Developing of products or services according to needs and wants of customers.
Satisfying their needs better than the competitors.
Doing all this at a profit. Prepared by Rajiv Mediratta
9. What is meant by Societal Marketing Concept?
Ans. According to Societal marketing concept, the seattle web design company must perform
marketing in a
fashion so that society well-being is enhanced. Attention needs to be paid to the social, ethical and
ecological aspects of marketing. The main focus of societal concept is on the customer satisfaction
and the welfare of the society at large by providing eco-friendly products and thereby removing
social and environmental ills like pollution, drugs etc.

10.Distinguish between Marketing and selling.
Ans. Basis Marketing Selling
1. Meaning Marketing involves activities Selling means exchange of
related to planning, pricing, goods and services for
promotion and distributing the money.
products for satisfying customer needs.

What is marketing management?

We will use the following definition of marketing management: Marketing
Management is the process allocating the resources of the organization toward marketing
activities. Thus, a marketing manager is someone who is responsible for directing
expenditures of marketing funds. Related to the term management is the term
strategy. Many words in the vocabulary of business management were taken from the field of
military science. For example, the word strategy has been used in the military for many
decades to indicate a long-term commitment of resources toward accomplishing a certain
goal. Thus it is often said that management is responsible for conceptualizing strategies, and
other employees are responsible for implementing those strategies. Management-by-
Objectives programs in which a supervisor will formulate strategies and other employees will
choose the method of reaching those objectives is an example of this relationship in action. As
the reader can see, a discussion of strategy, objectives, and goals can very quickly develop
into a miasma of terms and confusion. Thus, we will use the following definitions. First, we will
consider goals and objectives to be identical terms. Second, we will use the term objective to
refer to a broad-based design of where the organization would like to be at some point in the
future. For example, as an objective, the organization might decide to be the leader in product
quality as judged by customer surveys of our organization and our five leading competitors. We
will define the term strategy as a method used to reach an objective. For example, to reach
our product quality objective, our organization might decide to enroll in a total quality program
offered by most large consulting firms. Thus, strategy will have two meanings. First, it is the
overall orientation an organization chooses to allocate its resources, and second, strategy is a
specific action used to implement these plans. Thus, there is a two-tiered nature to
strategy. One at the top, as a broad guide to preferred action, and one below helping to
implement objectives. Use strategy as a keyword search on the internet and see what you

In marketing, we often use the four Ps to designate the areas of control a marketing
manager has at his/her command. The four Ps as you probably already know are: Product,
Price, Promotion, and Place. The four Ps represents a convenient way to summarize the main
factors involved in any marketing strategy. However, seen in a contemporary sense, the four
Ps may mistakenly be limited to downstream marketing activities only and as Chapter One
indicates, there are also upstream marketing activities that are related to the marketing mix. If
this does not make sense to you, please go back and review the terms used in Chapter One.