2012 Peace Market General Sponsorship

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PEACE
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PEACE
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sponsorship proposal
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peace market 2012:
commitment to sponsors
Peace Market is one of New Yorks premier fundraising events hosted by the Young Leadership Committee, a
dynamic group of socially conscious young adults in their 20s, 30s and 40s who are emerging as leaders in their
respective fields, have an interest in international affairs, and are committed to supporting the work of Seeds of
Peace. Now in its 7
th
year, Peace Market has raised over $3 million dollars for Seeds of Peace programming.

Seeds of Peace is a non-profit organization dedicated to the pursuit of lasting peace in regions of conflict. Our
mission is to empower young people with the understanding and skills needed to lead the way towards a better
and more peaceful future, free from violence, hatred, and fear. Since its inception in 1993, Seeds of Peace has
graduated over 5,000 teenagers from 25 countries worldwide and has grown from a summer camp in Maine into a
year-round multi-faceted leadership development and coexistence program.
commitment to sponsors
We value our partnerships with major corporate and individual donors and will serve as good stewards of your
generous investment. We are committed to delivering valuable benefits and a positive partnership experience to
each Peace Market sponsor. Please note: we will customize sponsorships to meet specific marketing objectives
and to enhance your partnership with Seeds of Peace.
past sponsors

For more information or to find out how you can become a sponsor for this years event, please contact
DeAnn Sarah Brady @ dsbrady@seedsofpeace.org or 212-573-8040.
Red Sea Venture Partners
1
Date Thursday, March 1, 2012
Location
Metropolitan Pavilion
125 West 18
th
Street
(Between 6
th
and 7
th
Avenue)
Timeline
6:30 PM: VIP and Sponsor Reception
7:30 PM: Doors Open
11:30 PM: After Party (venue to be
announced)
Attendance
1,300+ influential young professionals
from the New York Metro area
Music and
Entertainment
DJs and live musical performances,
Renowned 3
rd
annual Hummus Taste Off
competition, Live auction, Bollywood
and belly dancers, henna tattoo artists
& more
Tickets
VIP: $500 details
General Admission: $160
Group ticketing and sponsorship
packages available
Attire Cocktail attire
peace market 2012: details
2
peace market 2012: overview
An event unlike any other you will find in New York City,
Peace Market draws over 1,300 influential young
professionals, an impressive line-up of celebrities and
notable dignitaries, and a significant media presence.

Peace Market features celebrity musical entertainment
and the hottest DJs as guests take a enchanting journey
through the tastes, sights, sounds, and smells of a Middle
Eastern and South Asian marketplace. Attractions include
a live music showcase, celebrity guest appearances, a VIP
reception, and a live auction.

Hors doeuvres featuring the flare and flavors of Middle
Eastern, North African, and South Asian cuisine- kabobs,
falafel, curries, baba ghanoush, flatbreads, samosas, and
pakora- will be passed, plated, and/or served from vendor
stations. Local restaurants will again square off in the 3
rd

annual Humus Taste-Off competition with celebrity
judges. In addition to a premium open bar, guests will
enjoy a specialty Peace cocktail, designed by a celebrity
mixologist.

In 2012, Peace Market will be held on Thursday, March 1
st

at the Metropolitan Pavilion Ballroom in New York City.
Event chairs Matt Jung and Grishma Parekh will lead an
impressive host committee of over 100 members.
Luxurious and elegant fabrics draped in a tent-like manner
create segmented areas for themed activities such as a Tea
Salon, a Spice Market, etc. Lounges with pillows, poufs, and
Moroccan-inspired tables provide comfortable seating.

Marketplace aromas- such as fresh fruits, crisp spices, and
open flame barbeques further lend to the ambience.
Strolling cultural entertainment include fire throwers,
traditional drummers and musicians, henna tattoo artists,
and more.
Peace Market is pleased to have Gotham Magazine/Niche Media and Alissa Neil PR as media sponsors this year.
3
peace market 2012: sponsorship
opportunities overview
event sponsors
peacemaker* $25,000
ambassador $10,000
diplomat $ 5,000

signature branding opportunities*
3
rd
annual hummus taste-off $10,000
main stage $10,000

special branding opportunities*
celebrity pit $5,000
peace alley marketplace $5,000
messages of hope board $2,500
tea salon $2,500
post-event food truck $2,500
specialty cocktail $1,000
vendor booth in peace alley $1,000

in-kind opportunities
food, beverages, live auction item, gift bag item, t-shirts,
flights/airline miles, hotel rooms/points, and more.
Call us to discuss!

* peacemaker sponsorship and all branding opportunities are exclusive
To be included in all public relations releases and advertising, sponsorship agreements must be
received no later than Friday, February 3
rd
. For more information or to find out how you can
become a sponsor for this years event, please contact DeAnn Sarah Brady @
dsbrady@seedsofpeace.org or 212-573-8040.
4
All proceeds from Peace Market will go directly to support the work of Seeds of Peace.
For example, your sponsorship could support one or many of the following:

Program Funding
Underwrite the annual Color Games 3-day competition at camp $100,000
Host a 3-day/2 night bi-national activity for 100 Seeds in the Middle East $25,000
Support a social entrepreneurial training and small grants competition for 50
Seeds in South Asia
$10,000
Support post camp reunion activities for 200 Seeds in Israel and the West Bank $10,000
Sponsor one Seed for the International Peace Camp in Maine $5,000
Support 6-session bi-national advanced dialogue group in the Middle East $5,000
Fund a group challenge activity at the International Peace Camp $2,500
Host a speakers series for Graduate Seeds to learn and discuss final status
issues in the Middle East
$2,500
Sponsor 1 creative/performing arts or sports activity at camp $1,000
Host a regional video conference for Seeds in India, Pakistan and Afghanistan $500
seeds of peace
what your sponsorship will support
5
peace market 2012: media
exposure
Peace Market Attendees 1,300+
Monthly Email List 20,000+
Events Mailing Lists 7,000+
Annual Website Hits 10,000,000+
Annual Unique Visitors 150,000+
Social Network Connections 25,000+
Gotham Magazine Media Sponsor 70,000+
Alissa Neil Public Relations will be
leading enhanced media
placement efforts to build
excitement and increase exposure
for Peace Market 2012

Gotham Magazine (Niche Media)
has signed on to be a media
sponsor and has committed to
providing significant coverage of
the event and exposure on their
various platforms.

Seeds of Peace has strong
relationships with media outlets
that have produced significant
exposure and are dedicated to
providing opportunities for our
partners to receive valuable
coverage as well.

Seeds of Peace will do doing
aggressive social media and
grassroots awareness campaigns
promoting the Peace Market and
acknowledging our sponsors

Seeds of Peace has widespread
support and credibility, including
President Clinton and President
George H.W. Bush as advisory
board members and unanimous
Congressional recognition

Seeds of Peace has had numerous
news stories in major print and
television channels
Seeds of Peace is a
501(C)(3) non-profit
organization and qualified
to receive tax-deductible
contributions
EIN: 52-1814447
6
peace market 2012: past celebrity
guests
Madeleine Albright
Christine Baranski
Lewis Black
Chevy Chase
Emmanuelle Chriqui
President Bill Clinton
Anderson Cooper
Sofia Coppola

Billy Crudrup
Claire Danes
Robert De Niro
Rocco DiSpirito
Philip Seymour Hoffman
Omar Minaya
Harry Morton

Bar Refaeli
Caroline Rhea
Darius Rucker
Tony Shalhoub
Elisabeth Shue
Jerry Stiller
Ivanka Trump
Luke Wilson
past musical performers
Barenaked Ladies
Hootie & the Blowfish
John Fort
John Legend
Macy Gray
Salman Ahmad
U.S. Royalty
7
ambassador sponsorship $10,000 diplomat sponsorship $5,000
Pre- and Post-Event
Publicity & Event
Visibility
Hospitality & Seeds of
Peace Materials and
Events
Pre- and Post-Event
Publicity & Event
Visibility
Hospitality & Seeds of
Peace Materials and
Events
Press release mention
Visibility on Peace
Market website
Extensive publicity via
traditional and social
media platforms before
and after event
Logo placement in half-
page ad in Gotham
Magazine and other
media
Mention in post-event
e-blasts
Gold level recognition in
E-journal
Logo on Step & Repeat
and event materials
Display table in Peace
Alley marketplace
10 VIP Passes with full-
service table in prime
location
Red carpet photo
opportunities with
celebrities, dignitaries &
SOP leaders
10 invitations to event
kick-off parties
Banners & Logo on
Seeds of Peace website
with link
Mention in Seeds of
Peace annual report
10 Tickets to YLC
Summits and Forums on
Conflict & Diplomacy

Press release mention
Visibility on Peace
Market website
and after event
Logo placement in half-
page ad in Gotham
Magazine and other
media placement
Mention in post-event
e-blasts
Silver level recognition
in E-journal
Logo on Step & Repeat
and event materials.
Alley marketplace
5 VIP Passes with
reserved seating in
prime location
Red carpet photo
opportunities with
SOP leaders
kick-off parties
Banner & Logo on Seeds
of Peace website with
link
Mention in Seeds of
Peace annual report
10 Tickets to YLC

Pre- and Post-Event
Publicity
On-site Signage and
Recognition
Hospitality

Additional
Opportunities
Your logo embedded in
Peace Market Logo
(exclusive)
Joint press release
(exclusive)
Presented by status on
Peace Market website
and after event
Presented by status and
logo placement in half-
page ad in Gotham
Magazine, other media
placement and e-blasts
Name and Logo
placement throughout
VIP reception, Step &
Repeat, and main event
Opportunity to provide
and display your own
banners (subject to
approval)
Speaking opportunity at
event (exclusive)
Emerald level
recognition in E- journal
Business/Product line
integration into event
Alley marketplace

10 VIP Passes with full-
service tables in prime
location
Red carpet photo
opportunities with
SOP leaders
Private meet and great
with Seeds of Peace
alumni (exclusive)
Invitation to serve as a
judge for the 3
rd
Annual
Hummus Taste-off
kick-off parties

Profile & logo in Seeds
of Peace publication
magazine (circ. 16,000)
(exclusive)
Feature story in Seeds
of Peace annual report
Landing page, 2
Banners, & Logo on
Seeds of Peace website
with link to your
website
2 tickets to the Seeds of
Peace Spring Dinner
10 Tickets to YLC
peacemaker sponsorship $25,000
official underwriter of 2012 peace market
peace market 2012: major sponsorship
opportunities

8
Celebrity Pit
$5,000
Peace Alley Marketplace
$5,000
Messages of Hope Board
$2,500
Peace Market attracts many
celebrities and athletes. By
sponsoring the Celebrity Pit, your will
brand this exciting new attraction
where celebrities, dignitaries and
event VIPS will hang out.

This sponsorship comes with a full
marketing package and 4 VIP Passes
to the event.

This popular marketplace resembles
a Middle Eastern souk with vendors
in booths showing their wears
which will have a Middle Eastern or
South Asian flare.

to the event.

Sure to be a memorable attraction,
this oversized display will allow
guests to post quotes and messages
of encouragement for the new 2012
Seeds. We will bring the board to
camp for the season.

to the event.
Vendor Booth in Peace Alley
$1,000
Live Auction Item Donation

Gift Bag Donation

Vendors will receive a table in our
popular Peace Alley Marketplace
plus
1 VIP Pass to the event

Our most popular auction items are
experiential opportunities such as a
trip, a private fitting by a designer, a
dinner prepared by a celebrity chef.
Please contact us with ideas.

VIP Bag: 200 pieces
Event Bag: 1,200 pieces

Donors will receive tickets/VIP Passes
based on value of donated items

VIP Passes include: Expedited check-in, Peacemaker cocktail reception, entrance to exclusive VIP
areas throughout the entire night, guaranteed reserved seating in prime locations, gift bag, great
discounts on Seeds of Peace merchandise, and much more.
Tea Salon
$2,500
Post-event Food Truck
$2,500
Specialty Cocktail
$1,000

This popular lounge will be brought
back again this year to allow guests
to sample exotic teas while they
interact with Seeds alumni and other
guests.

to the event.

Sure to be a crowd-pleaser! Peace
Market guests will be able to nosh on
goodies offered by popular NYC food
trucks at the end of the night. A
delicious way to end the evening!

to the event.

Attach your name to the nights
specialty cocktail which will be
designed by a celebrity mixologist.
Your name or logo will be placed on
each cocktail tray throughout the
event.

marketing package and 1 VIP Pass to
the event.
peace market 2012: special branding
opportunities

9
celebrity pit $5,000 tea salon $2,500 vendor booth in peace alley $ 1,000

peace alley marketplace $5,000 food truck $2,500 live auction item donation

messages of hope board $2,500 specialty cocktail $2,500 gift bag item donation
Please return completed form to
DeAnn Sarah Brady, Director of Corporate & Government Relations
(fax) 212.573.8047 (e-mail) dsbrady@seedsofpeace.org (phone) 212-573-8040
(mail) Seeds of Peace 370 Lexington Avenue, Suite 2103, New York, NY 10017
Our check made payable to Seeds of Peace is enclosed. Please invoice us.
event and signature sponsorships
main stage
sponsor
$10,000
hummus
taste-off
$10,000
diplomat
sponsor
$ 5,000
ambassador
sponsor
$10,000
Pre-event promotion, visibility on event website and social media platforms. Branding: Mezzanine areas.
5 VIP Passes with reserved full-service table, Silver Level in E-Journal, Mention in Seeds of Peace publications, logo on
organizational website.
Pre-event promotion, visibility on event website and social media platforms. Logo on Step & Repeat, 10 VIP Passes
with reserved full-service tables, Gold Level in E-Journal, Banner and logo in Seeds of Peace publications, Landing
page, Banner and Logo on organizational website.
Official Event Underwriter. Logo embedded in event logo, Joint Press Release announcing event plus presented by
status in all press releases, Pre-event promotion, visibility on event website and social media platforms. Logo on Step
& Repeat, 10 VIP Passes with reserved full-service tables, Product Integration into event, Emerald Level in E-Journal,
Profile in Seeds of Peace publications, Landing page, Banner and Logo on organizational website.
$25,000
Contributions
We are unable to attend, but wish to contribute $ .
peacemaker
sponsor
Benefiting
Name: Title:

Organization:

Address:

City, State Zip: Phone:

Email Address:
Contact Information
Tickets
Group tickets and table sales are available online at www.seedsofpeace.org/ylc.
peace market 2012:
sponsorship application

special branding opportunities
Joint Press Release announcing Hummus Taste-off, Pre-event promotion, visibility on event website and social media
platforms, aggressive publicity campaign within foodie publications, blogs, and Gotham Food section. Logo on Step &
Repeat and Hummus Taste Off signage, 10 VIP Passes with reserved full-service tables, Product Integration into
event, Gold Level in E-Journal, Profile in Seeds of Peace publications, Landing page, Banner and Logo on
organizational website.
Joint Press Release announcing headliner musical act, Pre-event promotion, visibility on event website and social
media platforms. Logo on Step & Repeat and Main stage signage, 10 VIP Passes with reserved full-service tables,
Product Integration into event, Gold Level in E-Journal, Profile in Seeds of Peace publications, Landing page, Banner
and Logo on organizational website.
SEEDS OF PEACE is a non-profit organization
dedicated to the pursuit of lasting peace in regions
of conflict. Our mission is to empower young
people with the understanding and skills needed to
lead the way towards a better and more peaceful
future, free from violence, hatred, and fear.

Since its inception in 1993, Seeds of Peace has
graduated over 5,000 teenagers from 25 countries
worldwide and has grown from a summer camp in
Maine into a year-round multi-faceted leadership
development and coexistence program.

INTERNATIONAL CAMP: Every summer, hundreds of
Middle Eastern, South Asian, and American teenagers
meet their historic enemies face-to-face at the
Seeds of Peace International Camp in Maine. Free
from the pressures and prejudices of their home
communities, participants learn more than just
leadership and coexistence skillsthey develop the
friendships and trust necessary to build lasting peace.

REGIONAL PROGRAMMING: When campers leave
Maine, they realize that their work as peacemakers is
just beginning. Though they will surely face many
challenges, including skepticism and hostility from
friends and family, these Seeds bravely pledge to
make the peace they saw at Camp become a reality
at home.

Through local workshops, advanced dialogue
sessions, local outreach efforts, community service
projects, regional seminars, and global summits,
Seeds of Peace provides a variety of opportunities for
graduate participants to build on their
transformational experience at Camp and to further
their development as leaders and advocates for
peace.
"Before coming to Camp, I was over-
patriotic. I would never digress from
my views of the other side. Despite
my will to stick to my views, I was
compellednot by any individual,
not by the Campbut by the
experience. I had to look at the
bigger picture. (Zain, Pakistan)
"One of the first things you learn at
Seeds of Peace is to listen. You have
discussions about the conflict, but you
also learn to live together and respect
people who have different views and
come from different backgrounds.
(Raya, Palestine)

"We are not idealistic youth with no
grasp on the real world, nor do we
have unrealistic visions of immediate
peace and reconciliation. We are an
army of peace-makers who support it
because we know the bite of
violence, the pain of losing so much.
(Mariam, Egypt)
"Teachers at my school asked us to
say the first word that crosses our
mind when we hear the word
'Palestinian'. Some said terrorists.
Some said neighbors. I said
'FRIENDS'. (Maayan, Israel)
"Let us avoid our egoism and put
aside what happened in the past. Let
us try to open a new page with the
people who we consider our enemies
and attempt to stop the violence and
look for a resolution, not for us, but
for the sake of the new generations.
(Hashem, Jordan)
seeds of peace
11

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