Delegate Brochure - 19 December 2013

Get ready for the most comprehensive
event for Marketing Practitioners.
DMAi 2014
Convention
15
30
Dynamic
Streams
Marketing
Masterminds
100+
164
Eminent
Speakers
Intense
Sessions
Marketing Made Smarter

nd
22 - 24th January 2014

Radisson Blu, Delhi, India
22nd- 24th January 2014

Index
Envision the roadmap to your future
Attend 15 dynamic Marketing streams
3
4-6
Interact and get an in-depth learning
Meet and Network with Industry leaders and practitioners
Listen to the Leaders speak
Gain from the Masterminds - The secret sauce of our Convention
10
See how we have grown through the years
11
A glimpse into our past
12
Corporates that attended last year
13
Book your seat
14
Who we are
15

Envision the roadmap to your future

The DMAi 2014 Convention brings together an unmatched league of
thought leaders and visionaries who have envisioned 15 dynamic streams
across a gamut of marketing disciplines. The edition will address the quest
of CMOs and agency professionals looking for newer avenues to leverage
data and redefine customer understanding, through a richer context and
stronger behavior insights that go beyond simple demographic
constructs. The event will showcase real life case studies and practical
data-driven solutions that have driven various companies to varying
degrees of success.
Get
Uncover
Data-driven
Foresights
insights relevant to your sector
from expert panel discussions
Key take-aways
of the
Convention
Leave with
Establish
Relationships
with leading and emerging brands
Hurry! Register now to book your seat.

For more information, contact Shelly Singh,
Director & COO, DMAi at +91 9987701357 or write to shelly@DMAi.co
Actionable
solutions
for immediate implementation
Visit www.dmai.co
nd
22 JAN
Time
Stream
Hosts
Email
Marketing
Mobile
Marketing
Punit Modhgil
Ranjeet Nambiar
Luisa Mazinter
Venke Sharma
Rich Media,
TV & Radio
Ajay Davessar
Chandrabhanu
Pattajoshi
Vivek Bhargava
Amit Madhan
PR
> Breathing life (ROI) into

your Email Marketing
(Different segments and
practitioners)
> A Mobile Engagement

Strategy From Start to
Finish
11:45am
> List Management and the > Connecting the Digital

Power of Opt-in
and Physical World via
Mobile Measurement
12:15pm
> Social and Email

integration
> Mobile App vs. The

Mobile Web? How Do
You Decide?
Yateesh Srivastava
Sanjay Tripathy
> It's not about social media > Making TV more like
'digital
marketing anymore,
social is the age we are
living in.
> PR integration: SEO,

Content Generation
and Social Media.
> Social Media Listening

Beyond ORM
> Implementing dynamic

ad insertion
> Measuring ROI of a PR

campaign
> Technologies that will

transform social
> Managing data-driven

advertising in TV
> Content Marketing:

Socialize Your Content
and Reshape the Role
of PR
Networking Lunch
1:00pm
2:15pm
> Technologies in Email

Marketing
> How to Use Mobile

Marketing & Social
Media to Increase
Sales and Enhance
Your Brand
> Revolutionising CSR

through Social Media
> Smart TV & second

screen
> The Power of

Partnership, Social
Listening, & PR
2:45pm
> Analytics for Email

marketing
> Mobile marketing:

Connecting with your
audience on the move
> Social Media in the B2B

space
> Radio: A strong

component in direct
response marketing
> How Real Time Does a

Brand Need to Be,
Anyway?
3:15pm
> Why is Email a critical

part of the marketer's
toolkit
> Playing To Win: Mobile

Gamification Done
Right
> The future of Social

Media
> The Future of Radio How to Stay Relevant in

a Changing Media
World
> The End of the

Campaign: Can Your
Brand Learn To Pivot,
Iterate And Optimize?
> The Future of Radio

advertising
Keynote 2 : TBA
4:30pm
Masterclasses
4.30pm
> Approach to Digital and Brand Building through Digital. Presented by- Vivek Bhargava, Managing Director, Iprospectc2
4.30pm
> Social Media for Customer Acquisition. Presented by- Pradeep Chopra, CEO, Digital Vidya
Debate : Regulation vs Self Regulation ; Faceoff 2
5.15pm
6.00pm
Innovation
Zone
Keynote : The Audience Imperative
10.00am
11:15am
Social
Strategy
Expert Roundtables
Advertising
Brand & Advertising
Hospitality Marketing
Response Marketing
Analytics
CRM & Loyalty
Insurance
Retail
Asset Management Banking
Direct Selling
Packaging
Travel & Ecommerce
Billion Dollar Brands
Employer Branding
Pharma
All Day
(11am to 6pm)
rd
23 JAN
Data &
Analytics
Time
Stream
Hosts
Brand
Marketing
Gunjan Ghai
Gagan Singla
Deepali Naair
Pallavi Singh
Retail
Vinay Bhatia
Deepshikha
Surendran
Navneet Kaushal
Anshul Punhani
Strategic
Summit
> Big data: from hype to

reality, and the future
> The 'New World' of

Marketing: Social
Media, Radical
Transparency and the
Emergence of the
Social Brand
> Our Data and Our

Behavior
11:45am
> Is Big Data Breaking The > Behavioral and

Mould For Marketing And
contextual targeting for
Media?
Brand building
> TBA
12:15pm
> Customer Touch Point

> The Power and Peril of
Design
Data - the fine line
between driving customer
value and driving them
away
> Advanced SEO

Techniques for Deeper
Customer Engagement
Vasantha Kumar
Rajesh Kumar
> How to Develop a

> Welcome & Opening
Comments
Successful Omni-channel
Data Integration Strategy
to get a Single A View of
the Digital Customer
> Build the Ultimate Mobile > What Does the CEO
Application and Nail your
Want from CMO?
In-Store Customer
Engagement
Quality
trumps Quantity - > Re inventing
>
yourself for Future Making Data Consumable
building expertise in
for Broader Audience for
the New Age
an Amplified Level of
domains
Business Decisions
Networking Lunch
1:00pm
2:15pm
> Big Data Analytics

Survey: How
Enterprises are
REALLY Using Big
Data
> Branding from the

Inside Out
> How To Moneyball

The SEO Role in Your
Company
> How to Effectively

Identify, Profile & Track
Customers Shopping
Behavior, to Build a
Customized Shopping
Experience (Panel)
> Start up : Is it your

Poison?
2:45pm
> Increasing returns,

creating new revenue
streams and freeing
up cash flow using Big
Data and advanced
analytics
> Data-Driven Insights
for Greater Relevancy
> Managing change

with effective brand
architecture
> Search Considerations

for Mobile
> Unleash your

Passions - Do they
benefit your career
> How to Use Visual

Storytelling to
Connect Your Brand
with New Audiences
> How to Collect,

Interpret and Use Your
Web Analytics Data
> Fact is Stranger than

Fiction - A Forward Look
at Customers Purchasing
Behavior & how to Equip
Yourself Today to Ensure
you Can Deliver!
> Strategies to Develop &
Transform your Business
into a Data Driven
Enterprise (Panel)
3:15pm
Innovation
Zone
10.00am
11:15am
SEO & Web

Marketing
4:30pm
> Closing & Wrap up
Keynote 2 : TBA
Masterclasses
4.30pm
> Personal Branding
4.30pm
> SEO
Debate : TBA
5.15pm
Expert Roundtables
6.00pm
Advertising- MS
Banking
FMCG
Loyalty & CRM
Advertising -RN
Brand & Corp Commerce
Hospitality
Regulated Advertising
Advertising - RP
CSR & Branding
India Entry
Travel & Ecommerce
B2B
Fashion & Lifestyle
Insurance
Travel & Ecommerce
7:30pm
Hall of Fame Awards Program
8:00pm
Marketing Leader of the Year Awards
9:00pm
Networking Dinner & Gala
All Day
(11am to 6pm)
th
24 JAN
Stream
Hosts
Prasanjeet Dutta
Baruah
Subhrangshu Neogi
Gokul Krishnamurthy
Karthi Marshan
Social
Media
Ramesh Iyengar
Ajay Row
E-commerce
Innovation
Zone
Rathin Lahiri
Satinder Juneja
Ramin Saherwala
10.00am
11:15am
CRM &
Loyalty
Content
Marketing
Creative
& Copy
Time
> Creativity &

effectiveness
11:45am
> TBA
12:15pm
> Data driven story

telling
> 11 Ways Humans

Kill Good Analysis
> Marketers as Media:

Setting Up Your
Organization for
Content Marketing
Success
> Do We Know Our

Customers as Well as
We Think We Do:
Using the Right Data to
Drive Decisions
> TBA
> I'll Give You a Piece

of My Mind! Building
a Content Strategy
with Mental Models
> Segmentation: The

Basic Elements of
Customer Data
> Building Smart Social

Media Strategies
> Friends Forever Using Digital

Currency and Big
Data to Deepen
Customer Loyalty
> Building Your Content

Strategy around
Shared Purpose You
Decide?
> Understanding
Customer Behaviors:
Location, Location,
Location
> Big Data doesn't

Mean Better Data:
Find the Data You
Need and Use It
> Legal Performance

Boosters - Email
Marketing for the
Elite Only
All Day
(11am to 6pm)
Networking Lunch
1:00pm
2:15pm
> Applying Big Data

Insights to Ad Copy
Strategy
> The Future of

Content on Search &
Social Web
> Maybe You Can Pick

Your Friends
> Scaling Up While

Maintaining Quality:
Life After the Like
> Optimising the

Omni-Channel
Customer
Experience
2:45pm
> 'Copywriting 101: How

to Craft Compelling
Copy'
> Visual Content

Marketing Strategies
You Probably Aren't
Using and Should
> Lost in Translation:

Ensuring there are No
Borders for Your
Message
> TBA
> TBA
3:15pm
> Persuasive
Copywriting: 4 Tips for
Higher Converting
Websites
> The Three Models of

Content Marketing
Creation
> Personalizing Every

Aspect of Interaction:
The Bottom Line
> Think Beyond

Engagement. Why
Advocacy and Loyalty
are the Secret Sauce
of Social Success
> Programmatic
Buying: Are you
really in control?
4:30pm
Keynote 5 : TBA
Masterclasses
4.30pm
> Going Digital: Marketing in a Connected World ; Master the Essentials of Direct and Digital Marketing
4.30pm
> The Future of Direct, Data, Digital and Interactive Marketing ; Master the Essentials of Direct and Digital Marketing
5.15pm
Debate 3 : TBA
Expert Roundtables
6.00 pm
Advertising
Global Marketing
Retail
Analytics
Insurance
Strategy
B2B
Result Driven Marketing
Digital
Retail

Interact and get an in-depth learning

The three day exhilarating brainstorming sessions will host:
15 Conference streams
Expert roundtables
Strategic Summit
for the C-Suite
Get an expansive exposure

across different marketing
niches that uncover effective
strategies for measurable
ROIs driven by data.
Get involved in discussions

brimming with valuable
insights that will give you a
headstart into the future of
marketing.
A unparalleled conference
session that will cater to the
predicaments of the CMO,
CXO and the whole fraternity.
6 Keynote sessions
3 Debates
Listen to expert marketing

thought leaders speak about
the evolving trends that are
crucial to your business.
Stay engaged as noteworthy

practitioners discuss and
opine over marketing best
practices, legal policies and
data-driven effectiveness.
Connect with a plethora of

top-tier marketing
professionals and get
acquainted with latest
innovations that are shaping
tomorrow's industry
landscape.
Awards program
Masterclasses
Get valuable lessons on how
to stay ahead of your
competitors by harnessing
data to create a better
consumer experience.
Innovation Zone &

Networking Lounges
Hall of Fame:
Witness the luminaries
whove made outstanding
contributions to the practice,
growth and stature of Digital
and Direct Marketing, get
honored.

Marketing leader
of the year:
An accolade that honors an
individual and an organization
who have exhibited awe-inspiring
corporate and social
responsibility through innovation
within the last 12 months.
Visit www.dmai.co

Meet and network with Industry

leaders and practitioners
x 200+
x 100+
Senior Level
Attendees
Industrys Leading
Lights (Speakers)
Companys employee size Job title of attendees
Companys turnover
7%
9%
29%
21%
52%
with 500
employees
& above
How you will benefit
13%
24%
76%
75 : 25
Industry
Vendor
Ratio
72%
33%
21%
are VP
& above
17%
66%
companies are
with turnover more
than 100 crores
39%
100
37%
1000 employees & more
CXO (CMO, CEO)
More than 1000 crores
500-999 employees
VP/GM
100 crores to 999 crores
250-499 employees
Sr Manager/Head
10 crores to 99 crores
0-249 employees
Executives
less than 10 crores
Hours of Content
(On Demand - post event)*
*requires additional
purchase
20
Hours of
Networking
Popular Industries at DMAi

3%
4%
Advertising Agencies
5%
21%
6%
Ecommerce, Online & Publishers
IT & ITES
CDIT
Consulting
7%
17%
8%
8%
9%
Broadcast & Media

Automotive
BFSI
FMCG
Retail
Others
12%

100+
Case Studies
Visit www.dmai.co
Listen to the Leaders speak

Industry's marketing luminaries set the stage for the

DMAi 2014 Convention
Chairperson
Nita Kapoor
Chairperson
Chairperson
DMAi 2014 Marketing

Leadership Awards
Rajesh Kumar
Ramesh Iyengar
DMAi 2014 Convention
DMAi 2014 Hall of Fame
COO, Godfrey Phillips
Head of Marketing,
SAP, Indian Sub-continent
CMD, Select Direct
Leading practitioners will deliver inspiring keynote sessions

Jodie Sangster
Winnifred Knight
CEO
Member GAB
Luisa Mazinter
CEO

Martin Nitsche
Vice-President
Visit www.dmai.co

Gain from the

Masterminds The secret sauce of
our Convention
Chandrabhanu
Pattajoshi
Deepali Naair
CMO, Mahindra Holidays
Business Head,
Pricision Match
Ajay Davessar
Amit Madhan
Anshul Punhani
Ajay Row
Global Head Corporate

Communications,
HCL Technologies
COO, Thomas Cook
CMO (Head of Marketing) :

India, Middle East & South
East Asia, Monster
Executive Director, AIMIA
Deepshikha
Surendran
Gunjan Ghai
Gokul Krishnamurty Gagan Singla
CMO, Tata AIG
Editor Campaign India.
Head- Marketing,
Infiniti Retail
Karthi Marshan
Navneet Kaushal
Head Group Marketing,

Kotak Mahindra Bank
Entrepreneur & Search

Baruah
Evangelist | CEO & Founder Head-Marketing and
Page Traffic
Vice President, Oberoi
Hotels and Resorts
Prasanjeet Dutta
Digital Marketing and

Analytics, Quikr
Punit Modhgil
Pallavi Singh
Ramesh Iyengar
Founder Director, Octane
Marketing Head,
Harley-Davidson India
CMD, Select Direct
Rajesh Kumar
Rathin Lahiri
Ranjeet Nambiar
Ramin Saherwala
Satinder Juneja
Subhrangshu Neogi
Head of Marketing, SAP

Indian Sub-continent
CMO, AIMIA
Co Founder, Urja
Head- Media Services

& Digital channel, ICICI
Vice President - Sales &

Marketing, NIIT, Delhi
Director-Brand & Corporate

Communications, Religare
Sanjay Tripathy
Vivek Bhargava
Vinay Bhatia
Vasantha Kumar
Venke Sharma
Yateesh Srivastava
Ex. VP,Mktg & Direct

Channels, HDFC LIFE
CEO,
iProspectCommunicate 2
Sr. Vice President

Marketing Loyalty,
Shoppers Stop
CMO, IBM
Vice president- Digital

Marketing, Star TV
Chief Operating Officer,

AEGON Religare

Visit www.dmai.co

See how we have grown

through the years
2013
2012
Improvements
2014
Redesigned experience
from scratch
Delhi
3
15 Full Day
Show Format
Venue
2
3 Half Day
Days of Event
3 Half Day
6
24
6
Stream Hosts (senior CXOs)
164+
Keynotes
14
Debates
20
30
Speakers
Masterclass/Workshops
New location & new

opportunities
Top 350 Fortune 500 have
company HQ in Delhi
15 x Increase
4x Increase in industry
involvement
3 x Increase
3 x Increase
5 x Increase
2 x Increase
100+
20
6
1
-Ample networking opportunity
8 x Increase
Streams
Sessions
-Specific learning by job role
1.5 x times more
Mumbai
Mumbai
-New Streams
Hall of Fame & the New:

Marketing leader of the Year
Live Certification added

Specifically curated
Senior level CxOs
Board Room issues to be
discussed
New Awards Program added
Strategic Summit
Awards Program
ECHO &
Hall of Fame
Legacy Schedule
system
10 Displays - Only
for paid delegates
Legacy Schedule
system
Sched.org
6 Displays - Only
for paid delegates
22 Displays
Participating Companies
460
500
1000+
2 x Increase
Users & Vendor Ratio
100
125
250
2 x Increase
60:40
67:33
Schedule
Expo/Innovation Area
Attendees Expected
Sponsors & Partners
ECHO &
Hall of Fame
Notable new brands this year

42
-
75:25
30
23-25
-

30+ & growing (For full list

visit schedule & advisory page
at 2014.DMAi.co)
Personalized schedule builder

Social integration & Networking
Entry Open to all Pre Registered are FREE
from select companies
15% improvement
Targeted Engagement
Opprtunities
More customers you want
to reach in a most
economical way
Visit www.dmai.co

A glimpse into our past

Visit www.dmai.co

Corporates that attended last year

Visit www.dmai.co

Book your seat

Upto 22nd Dec
Full Access Day Pass
Upto 10th Jan
Spot Registration
Total 11 Hours of learning &

Day Pass includes any one day of choice,
networking.
admission to:
Includes Morning Welcome Drink,

2 Keynotes (Evening keynote of choice)
Tea, Lunch, Evening Hi Tea
Evening Debate
Evening Masterclass of choice
All conference streams during the day
Expert Roundtable (start at 8.30 am)
Experience Zone & Innovation Area
Streams (11 am to 4 pm)
Best value:
Does not include admission to
Awards gala + Strategic

Summit(For admission to
Awards gala + Strategic
Summit - please purchase the
3 day full access pass)
` 6,000
` 8,000
` 9,500
3 Day Full Access Pass
Includes Admission for one on all 3 days of Jan 22 - 24, 2014 to
6 Keynotes 3 Debates or 3 Masterclasses
All conference streams
` 19,900
Strategic Summit
Awards Gala
3 Expert roundtables of choice

(Ticket Holders get priority entry to the halls & are first come first served basis
at rooms)
n
d-o
Ad o a y
t Da
ll
Fu ass
P
Strategic
Summit
` 3,990
The Strategic Summit Pass is sold only as an ADD

ON to a day pass. It includes admission to:
Evening Masterclass of choice
Strategic Summit
Experience Zone & Innovation Area
Expert Roundtable
Masterclass
` 4,990
Includes access to one Masterclass of choice
2 Keynotes
Evening Debate
Exclusive Hotel Deal

Includes airport transfers,
Wifi & breakfast at the
newly opened
Four Points
by Sheraton, Gurgaon.
Upto 22nd Dec
Upto 10th Jan
Spot Registration
` 5,500
` 6,500
` 7,500
per night
per night
per night
(` 6,000 on
twin sharing)
(` 7,000 on
twin sharing)
(` 8,000 on
twin sharing)
Includes all taxes as well.

Visit www.dmai.co
Who we are
As an apex, not for profit DMAi, since 1992, brings about collective action for advancing & protecting responsible Data
Driven Marketing and Advertising. As the key to making marketing relevant and provide sustained customer
engagement DMAi advocates for creating industry standards for ethical conduct and effective self-regulation of the Data
driven, Marketing & Advertising community. DMAi is also co-founder of the International Federation of DMAs.
The DMAi, in recent times, has successfully conducted two annual global conventions drawing participation from over
125 corporations from India & afar. DMAi also sets stage for learning opportunities & intra vertical networking forums likeDay Learning Events called Masterclasses, peer to peer networking forums like the UNWIND, the CXO Roundtable.
Conceptualised and designed by Urja
As a platform for motivation, the DMAi has established a credible Awards & Recognition program with industry
participation. The DMAi Awards instituted in alliance with the DMA International ECHO Awards aim at providing global
recognition for response driven and result oriented marketing. The Hall of Fame awards felicitates individuals with
lifetime awards for their noteworthy contribution.

Visit www.dmai.co

Delegate Brochure - 19 December 2013

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Get ready for the most comprehensive

event for Marketing Practitioners.

Marketing Made Smarter

22 - 24th January 2014

Marketing Made Smarter

22nd- 24th January 2014

Interact and get an in-depth learning

Meet and Network with Industry leaders and practitioners

Listen to the Leaders speak

Gain from the Masterminds - The secret sauce of our Convention

See how we have grown through the years

A glimpse into our past

Corporates that attended last year

Book your seat

Marketing Made Smarter

22nd- 24th January 2014

Envision the roadmap to your future

insights relevant to your sector

from expert panel discussions

Hurry! Register now to book your seat.

for immediate implementation

> Breathing life (ROI) into

> A Mobile Engagement

> List Management and the > Connecting the Digital

> Social and Email

> Mobile App vs. The

> PR integration: SEO,

> Social Media Listening

> Implementing dynamic

> Measuring ROI of a PR

> Technologies that will

> Managing data-driven

> Content Marketing:

> Technologies in Email

> How to Use Mobile

> Revolutionising CSR

> Smart TV & second

> The Power of

> Analytics for Email

> Mobile marketing:

> Social Media in the B2B

> Radio: A strong

> How Real Time Does a

> Why is Email a critical

> Playing To Win: Mobile

> The future of Social

> The Future of Radio How to Stay Relevant in

> The End of the

> The Future of Radio

Debate : Regulation vs Self Regulation ; Faceoff 2

Keynote : The Audience Imperative

Brand & Advertising

CRM & Loyalty

Asset Management Banking

Travel & Ecommerce

Billion Dollar Brands

> Big data: from hype to

> The 'New World' of

> Our Data and Our

> Is Big Data Breaking The > Behavioral and

> Customer Touch Point

> Advanced SEO

> How to Develop a