Co1o8ermuda.

com
MCN1nL LkICkMANCL kLVILW
Anu ln1L8ACLnC? 8LC81

2 kesearch & 8us|ness Inte|||gence
D|v|s|on Update
Co1o8ermuda.com
Dur|ng 2 of 2014, the hrst quarter of the 81A, the
kesearch & 8us|ness Inte|||gence D|v|s|on has
accomp||shed the fo||ow|ng:
Deve|oped new metr|cs and kIs for month|y measurement for 8ermuda 1our|sm
|nc|ud|ng quannty of v|s|tors, source and revenue performance of the |s|and's
hote|s
MeLrlcs are now avallable monLhly
MeLrlcs are dlsLrlbuLed lnLernally as soon as avallable
MonLhly meLrlcs are now avallable Lo Lhe press and Lhe general publlc on Lhe 81A's webslLe
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Co1o8ermuda.com
rocesslng of vlslLor Landlng Card uaLa has now been fully Lransluoned Lo Lhe 81A
and ouL of ueparLmenL of lmmlgrauon and l1C (CovernmenL lnformauon
1echnology Cmce). 1hls wlll allow Lhe 81A Lo have arrlval daLa avallable on a dally
basls and monlLor Lrends ln arrlval orlgln, purpose of Lrlp and demographlc
lnformauon. 1hls wlll also enable Lhe Sales & Markeung Leam Lo geL dally uploads
of emall addresses Lo Lhe 81A's C8M Lool for umely conLacL wlLh vlslLors.

lmplemenLed Lwo new daLa Lools LhaL wlll asslsL Lhe organlzauon ln Lhe areas of
Sales & Markeung and roducL & Lxperlence uevelopmenL -
nSlghL - allows Lracklng of demand (searches) and converslon (booklngs) by demographlc
reglon as well as cusLomer prole.
8evlewro - aggregaLes all onllne Lravel revlews abouL 8ermuda and can be used for Lralnlng &
sLandards, producL lmprovemenLs, and ldenufylng sLrengLhs for use ln markeung.

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Co1o8ermuda.com
CuarLerly local oplnlon polls are now belng conducLed. ln-depLh resulLs of Lhls poll
are shared wlLh Lhe sLa and led Lo a general publlc focus group held ln mld-May.
1hese ndlngs have helped Lhe Communlcauons Leam formulaLe Lhelr sLraLegy for
communlcauon wlLh Lhe publlc and key sLakeholders.

LxlL Surveys for Crulse and Alr have been Lransluoned Lo LableLs, savlng ume and
money on daLa collecuon/enLry. 1hls also allows Lhe 8&8l ulvlslon Lo make lnsLanL
ad[usLmenLs Lo Lhe quesuonnalre as buslness needs arlse.

8olled ouL on-slLe evenL and auracuon survey program on lads. All evenLs and
auracuons recelvlng fundlng from Lhe 81A where aL leasL 30 surveys are able Lo be
collecLed, wlll have a consumer elemenL ln Lhe posL-evenL reporL lncludlng
sausfacuon, neL promoLers score, Lype of vlslLor, lengLh of sLay, demographlcs


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Co1o8ermuda.com
MCN1nL LkICkMANCL kLVILW
Anu ln1L8ACLnC? 8LC81

2 roduct & Lxper|ences
D|v|s|on Update
Co1o8ermuda.com
Dur|ng 2 of 2014, the hrst quarter of the 81A, the
roduct & 8us|ness Lxper|ences D|v|s|on has
accomp||shed the fo||ow|ng:
Lstab||shed and executed product deve|opment |nvestment programme
A LoLal of $930,000 ln 81A fundlng was approved ln Lhe rsL round of experlence lnvesLmenL
appllcauons. 1he ma[orlLy of supporLed experlences are Largeung Lhe shoulder/wlnLer
monLhs, ln llne wlLh Lhe sLraLeglc ob[ecuve of reduclng seasonallLy.
1oLal number of experlence lnvesLmenL appllcauons: 133
1oLal approved for supporL: 33
SporLs - 21
ArLs and CulLure - 11
naLural 8esources - 1
1here were 9 approved for markeung supporL
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Co1o8ermuda.com
Slx compleLely new evenLs came from Lhe rsL-round 81A-supporLed experlences,
Lhe ma[orlLy of Lhese are LargeLed Lowards Lhe shoulder/wlnLer monLhs:
Saracens -1he 8lg Came
8ermuda lnvlLauonal Colf 1ournamenL
CAlS 8oys Soccer 1ournamenL
Cpen 8lC nA Champlonshlps
1814 PlsLorlcal LvenLs
anPellenlc Lxperlence
n.8. ln addluon, excludlng Lhe above 6, a LoLal of 14 prevlously exlsung
experlences are recelvlng new supporL from Lhe 81A (6 nanclal,
8 markeung/8)
1wo 81A-drlven new experlences ldenued for developmenL
lorLs 1our
8ermuda 1ralls

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Co1o8ermuda.com
rov|ded hnanc|a| support for |nfrastructure-re|ated |n|nanves that he|p enr|ch
and expose parncu|ar exper|ences, e.g. "Iun 8us" transportanon serv|ce to St.
Dav|d's cu|tura| auracnons and beaches.
8ased on feedback from appllcanLs and Lhe lnLernal experlence of Lhe lnlual round,
appllcauons process ls belng rened as follows:
SLreamllnlng Lhe web-based submlsslon Lool for appllcanLs
8evlse welghungs and evaluauon crlLerla Lo more emclenLly evaluaLe submlsslons
lnluaung phase processlng for deeper evaluauon of shorLllsLed appllcauons
llrsL new Lourlsm experlences selecLed approved for fundlng
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Co1o8ermuda.com
Comp|eted process to |dennfy and de||ver product enhancement opportun|nes
LsLabllshed producL developmenL sLraLeglc framework, and Lhe enhancemenL process for
revlew by Lhe CLC. 1hls seLs Lhe ob[ecuves, sLraLegy and process for ldenufylng opporLunlues
for new or enhanced producLs. AparL from overall allgnmenL wlLh n1 ob[ecuves, process
and evaluauon wlll be based on:
Learnlng and renemenLs from Lhe rsL-round experlence lnvesLmenL process
roducL lnvenLory and gap analysls resulLs (see below)
new and exlsung consumer research, Lo galn beuer lnslghL lnLo vlslLor expecLauons
MarkeL posluonlng assessmenL, ln consulLauon wlLh Lhe Sales & Markeung Leam
SLakeholder engagemenL (publlc and prlvaLe secLor)
MeasuremenL and quallLy lmprovemenL - ongolng measuremenL and analysls of 8Cl and reLurn on
experlence, esLabllshlng basellne for dlvlslon's kl meLrlcs
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Co1o8ermuda.com
Commenced |nventory of key exper|ences that meet or exceed target market
expectanons
Cngolng compllauon of Lhe exlsung range of producLs and experlences ln each hub
ldenued ln Lhe n1. 8esulLs wlll be used Lo:
ConducL gap analysls - overlaylng Lhe producL lnvenLory wlLh 81A consumer research Lo help
ldenufy producL or experlence gaps relevanL Lo our LargeL vlslLor.
Culde sLraLegy for producL developmenL and llalson wlLh Sales & Markeung re: markeung
poLenual.
1he process wlll lnvolve uslng exlsung and new Lools, as well as commlssloned
research (as requlred), lncludlng:
updaLed vlslLor exlL surveys
new on-slLe sausfacuon surveys of vlslLors aL 81A-supporLed evenLs and experlences, lnluaLed
ln C2
8evlew ro, Lo measure cusLomer sausfacuon and raungs of 8ermuda hoLels
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Co1o8ermuda.com
Add|nona| 2 In|nanves
Crulse Shlp SLraLegy - esLabllshed new sLraLegy and LargeLed ouLreach plan for
parLnershlps
SL. Ceorge's - faclllLaung new producL and sLraLeglc plannlng wlLh Lown sLakeholders, Lo
supporL 81A culLural Lourlsm sLraLegy developmenL
vlslLor lnformauon CenLre sLraLegy - revlew lnluaLed and ln progress
vlslLor lnformauon CenLre upgrades - lnfrasLrucLure lmprovemenL for Lhe SL. Ceorge's vlC
wlLh new layouL/deslgn and faclllues, Lo lncrease quallLy of servlce/sLandard for vlslLors
CulLural Ambassador rogramme - esLabllshed sLraLegy, achleved SL. Ceorge's/WLuCC
buy-ln, prellmlnary framework ln progress, Lo launch november 2014
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Co1o8ermuda.com
1ota| Subm|ss|ons
8e[ecLed 8ecelve full requesLed AmounL
8ecelve arual funds 8ecelve servlces buL no funds
Conungency
kepresents Current ear
60
17
11
10
1
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Co1o8ermuda.com
Lxperlence
Medla rogram
1ourlsm lndusLry Servlces
LvenL
9
61
6
22
1ota| Number of 1our|st Lxper|ence Subm|ss|ons
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Co1o8ermuda.com
uoes noL allgn wlLh 1ourlsm
Cb[ecuves
uoes noL provlde on-lsland
experelnce
81A noL subsldlng
Lack of 8uslness lan/
8easearch & uaLa
SaLurdaLed 1lme erlod
noL SumclenL 8Cl
Slmllar Servlce
Successfu| Subm|ss|ons

! AlLhough successful a large ma[orlLy sull lack unlqueness
! 46 are of sporung naLure
! 61 are classled as evenLs
60
10
1ota| Subm|ss|ons
14
Co1o8ermuda.com
1ota| Subm|ss|ons
Subm|ss|ons rece|v|ng serv|ces but no fund|ng
Ma[orlLy recelvlng markeung asslsLance
uo noL allgn dlrecLly wlLh brlnglng LourlsLs Lo Lhe lsland
uo noL provlde a 8Cl for Lhe 81A
SL. eLers Church: Lncouraged Lo add value Lo producL
Subm|ss|ons rece|v|ng parna| fund|ng
lndlcaLes Lhe need for greaLer
buslness plannlng and forecasung
Closlng Lhe gap
$-
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
17
11
13
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MCN1nL LkICkMANCL kLVILW
Anu ln1L8ACLnC? 8LC81

2 Sa|es & Markenng D|v|s|on Update
Co1o8ermuda.com
Med|a Approach: Connnued Lxpans|on of D|g|ta|

Medla Mlx, C2 compared Lo C1:
C2 = 82 ulglLal C1 = 36 ulglLal
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Co1o8ermuda.com
2 "8e" Campa|gn erformance: 1o Date
8anner erformance:
Cver 69 Mllllon lmpresslons
112,379 cllcks
C18 has lmproved Lo 0.16 (uue Lo conunued opumlzauon) (0.09-0.10
lndusLry Avg.)
1op performlng slLes: Adara, Lxponenual, Luxury Llnk, nauonal Ceographlc,
1rlp Advlsor, xaxls
S|te erformance:
87 are new vlslLors Lo Lhe slLe
1.3 age vlews per vlslL
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Co1o8ermuda.com
2 So Much More Summer Cer Campa|gn
erformance: 1o Date
8anner erformance:
Cver 71 Mllllon lmpresslons
87,383 cllcks
C18 has lmproved Lo 0.12 (uue Lo conunued opumlzauon)
1op performlng slLes: 8osLon.com, Luxury Llnk, lLxplore, ?ahoo!
S|te erformance:
97 are new vlslLors Lo Lhe slLe
1.2 age vlews per vlslL
romonon erformance:
8ooklngs - 2,412 vs. 2,846 aL same ume lasL year (-13)
8oom nlghLs - 10,236 vs. 12,361 aL same ume lasL year (-17)
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Co1o8ermuda.com
ub||c ke|anons
1urner 8 sLarLed !une 2
ubllc relauons and dlglLal medla rm
speclallzlng ln Lravel, Lourlsm and acuve
llfesLyle brands
lLched selecL onllne lnuencers Lo
auend Cup MaLch, maxlmlze buzz for
Lhe ClLy lashlon lesuval
lLched Lop medla, wlLh leads lncludlng
uesunauons Weddlngs & Poneymoon,
CuLslde magazlne and more
1urner 8 Leam famlllarlzauon Lours
laLe !une/early !uly
1ravel + Lelsure !uly lssue
Eat Theislandisabuzz
overstarchef Marcus
Samuelssonssummer
pop-up, Samuelsson at HP
(fairmont.com; $$$), at the
freshlyrenovatedFairmont
HamiltonPrincess. Onthe
menu: paddlesh-caviar
tacoswithwasabi sour
cream; Dark&Stormysorbet.
Pearl (portocall.bm; $$$)
winsaccoladesforturning
fresh-of-the-boat rocksh
andtunaintocreative
sushi. Cravingsomething
moreclassic?Fairmont
Southamptons Waterlot
Radar
Jungle walks and global tapas? This timeless
getaway is shedding its buttoned-up image.

Inn (fairmont.com; $$$$),

ina350-year-oldformer
tavern, servesdry-aged
steaksandtablesideCaesar
salad. Andthesherry-laced
shchowderat Black
Horse Tavern(441/297-1991;
$$$), onSt. DavidIsland, is
alocal favorite.
Do Jointhenatureguides
of newecotourismcompany
Hidden Gems of Bermuda
(bermudahiddengems.com)
toexploresecret cavesand
snorkel coral reefs. Backin
Hamilton, browsethesmart
selectionof frilledsilktunics
andHelenFicalorajewelry
at Atelerie (atelerie.com).
Stay Covering250emerald
acresinHamiltonParish,
Rosewood Tuckers Point
(rosewoodhotels.com; $$$$)
has88ocean-viewrooms,
abeachclub, aspa, anda
RogerRulewichdesigned
golf course. Moreintimate
isGranaway Guest House
(granaway.com; three-night
minimum; $$), inWarwick
Parish, withfourtreasure-
lledbedrooms(china
teapots; hand-embroidered
pillowcases) andapool tucked
amongpalmandbanana
trees. ADRIEN GLOVER
PHOTOGRAPHED BY GABRI EL A HERMAN
Shirts and
dresses
at Atelerie.
Warwick Long Bay beach, on
Bermudas southern coast.
The pool at Rosewood
Tuckers Point.
Sherry rockfish
chowder at Black
Horse Tavern.
BACK TO BERMUDA
Flight Time from
East Coast
About 2hours.
Getting Around
Use taxis; rental
cars are verboten
and mopeds risky.
Natural Wonder
Crushed shells from
marine organisms
called forams give
Bermudan sand
its distinctive
salmon color.
Golf Courses per
Square Mile
Threemore
than anywhere else
in the world.
Total Beaches
34secluded
Warwick Long Bay
is our favorite for
a sunrise stroll and
a swim.
Total Shipwrecks
More than 300.
AT A GLANCE
A view of tropical gardens from
Granaway Guest House.
Yellowfin-tuna
sushi at Pearl.
Afar 1ravel Culde
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Co1o8ermuda.com
artner Markenng Gu|de||nes & Goa|s
Created new partner markenng gu|de||nes and goa|s |n 2 for |mp|ementanon |n 3:

GUIDLLINLS
lor each $1 lnvesLed by Lhe 8ermuda 1ourlsm AuLhorlLy, we requesL a $2 maLch whlch can be a comblnauon of cash
or ln-klnd" servlces such as:
" Access Lo your daLabase
" Adveruslng dlrecL Lo consumers Lhrough your own medla channels (webslLe, newsleuers, magazlnes, eLc)
" AsslsLance wlLh lghL cosLs for [ournallsLs, meeung professlonals and/or 81A sLa for buslness developmenL purposes
" olnL of purchase (C) dlsplays and dlsLrlbuuon opporLunlues for 8ermuda collaLeral
" ?our sLa or creauve ume

GCALS
" Maxlmlze demand for Lravel Lo 8ermuda, creaung lncremenLal buslness for our parLners and Lhe lsland
" lncrease alr arrlvals and booklngs Lo 8ermuda
" Maxlmlze revenue for 8ermuda and lLs parLners by selllng experlence and servlce rsL, supporLed by lncenuves as necessary
" CeneraLe lnqulrles and opL-lns for 8ermuda's daLabase for fuLure communlcauon
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Co1o8ermuda.com
Cbservanons & Acnons
Conunued opumlzauon has lmproved performance, shllng dollars
Lo besL performlng slLes
erformance lncrease also due Lo launch of vldeo unlLs 3/7 as
planned
CoLhamlsL onllne programs launched mld-!une, Largeung new ?ork
ClLy urban AdvenLurer seL, performlng well
22
Co1o8ermuda.com
Gotham|st - New Med|a artnersh|p NC
A dally weblog coverlng new ?ork clLy's
personallues, news sLorles, and medla
wlLh humorous phoLos and runnlng
commenLary.
LxcellenL maLch Lo urban AdvenLurer
persona
Also reaches lnLo oLher, younger
opporLunlLy segmenLs
rogram comprlsed of cusLom conLenL,
posLs on Soclal Medla channels, and
eMalls
23
Co1o8ermuda.com
Sp|r|t of 8ermuda Lvent & artnersh|p

ln !une, hosLed nearly 30 Lravel Lrade
cllenLs and lndusLry sLakeholders on Lhe
SplrlL of 8ermuda ln newporL, 8l,
leadlng up Lo Lhe newporL Lo 8ermuda
races
romoLed 8ermuda ln Lhe omclal
ulscover newporL vlslLors CenLer (3,000
vlslLors per week)
MeL wlLh uS and 8ermuda commodores
Lo dlscuss ways Lo beuer collaboraLe Lo
promoLe Lhe race, lncrease
paruclpauon, vlslLauon, spend and
experlence
SplrlL of 8ermuda salled Lhe newporL
waLers and led Lhe race wlLh 81A-
sponsored and branded sall
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Co1o8ermuda.com
lannlng underway Lo co-hosL
1orchbearers AugusL 22-23 on-lsland
unlque educauonal markeLplace where
Lhe auendee llves Lhe lncenuve
experlence of Lhe hosL desunauon
Sponsors are Monaco, SwlLzerland,
lreland and ukC n1Cs
33-30 selecLed paruclpanLs are senlor
employees of norLh Amerlca's mosL
qualled lncenuve and meeung
plannlng companles as well as selecL
corporaLe end users and have Lhe ablllLy
Lo lnuence slLe selecuon wlLh
corporaLe cllenLs
1orchbearers artnersh|p
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Co1o8ermuda.com
lannlng underway Lo hosL AS1A
(Amerlcan SocleLy of 1ravel AgenLs) ls
Lhe world's largesL assoclauon of Lravel
professlonals SepLember 17-18 on-
lsland
Members lnclude Lravel agenLs and Lhe
companles whose producLs Lhey sell
such as Lours, crulses, hoLels, car
renLals, eLc. We are Lhe leadlng
advocaLe for Lravel agenLs, Lhe Lravel
lndusLry and Lhe Lravellng publlc.
Cver 230+ AgenLs currenLly reglsLered
81A hosung 10 groups of 20 agenLs on
hoLel/desunauon slLe lnspecuons
1asLe of 8ermuda mlnl Lrade show and
recepuon aL Lhe vlcLuallng ?ard ln
uockyard
1esL urlve for fuLure Megalams
AS1A artnersh|p
26
Co1o8ermuda.com
Lxecunve Strategy rogress
1eam meeungs wlLh n?C and 8ermuda
based Leams
Cne-on-one meeungs wlLh each sales &
markeung as well as senlor
managemenL Leam member
SLarL Lo work meeungs wlLh luse ldeas
and 1urner 8
Croup meeung wlLh lnLernauonal
represenLauon rms
CreaLed new parLner markeung
guldellnes
Cn-lsland orlenLauon meeungs wlLh
parLners
8egan producuon, markeL
segmenLauon and booklng channel
(dlsLrlbuuon) analysls

27
Co1o8ermuda.com
MCN1nL LkICkMANCL kLVILW
Anu ln1L8ACLnC? 8LC81

2 Cperanons D|v|s|on Update
Co1o8ermuda.com
Dur|ng 2 of 2014, the hrst quarter of the 81A, the
Cperanons D|v|s|on has accomp||shed the fo||ow|ng:
kea| Lstate
8eal LsLaLe L-ouL compleLed, lncludlng 8Pl move lnLo Lhe 8ermuda omce
n? real esLaLe broker reLalned and search for LenanL Lo sublease space commenced
I|nance
LsLabllshed conLrols and procedures around all key nanclal processes
CompleLed handover of dally processlng of accounung lnformauon from Lransluon
consulung rm
Commenced producuon of monLhly reporLs
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Co1o8ermuda.com
numan kesources
erformance MeasuremenL process nallzed wlLh 81A employees scorecards
compleLed for all dlvlslons excepL Sales & Markeung. (new CSMC Lo nallze
S&M scorecards by !uly 30
Lh
)
All 8ermuda employees were elLher on-boarded or under acuve recrulLmenL
Commenced employee daLa populauon of P8lS sysLem
30
Co1o8ermuda.com
Informanon 1echno|ogy
81A's l1 lnfrasLrucLure conunues Lo evolve. lnlually, Lhree separaLe companles came
LogeLher Lo provlde moblle, Lelephony/audlo/vlsual and l1 servlces, all under Lhe umbrella of
ulglcel. 8y Lhe end of Lhe quarLer, one member company had removed Lhemselves from Lhe
consoruum and enLered lnLo a separaLe agreemenL wlLh Lhe 81A.
l1 AudlL commenced. uue Lo Lhe number of key l1 lssues LhaL conunued Lo lmpacL our day-Lo-day operauons, an l1
audlL was commlssloned Lo ensure Lhe l1 servlce Leam was able Lo ldenufy Lhe rooL cause(s) and Lhe opumum
soluuon(s). 1he reporL was due durlng Lhe rsL weeks of Lhe 3
rd
quarLer.
8l1ag (81A l1 Advlsory Croup) formed. Conslsung of lnLernal sLakeholders ln 8da and n?, 8l1ag ls Lasked wlLh
ensurlng Lhe 81A's lnformauon Lechnology lnfrasLrucLure fully supporLs Lhe organlzauon's drlve for buslness
excellence and emclency Lhrough:
Consclenuously revlewlng and proposlng aspecLs of lnformauon Lechnologles LhaL can maxlmlze beneLs Lo
Lhe organlzauon as a whole, ln cosL-eecuve ways
1racklng l1 program developmenL, program changes, meLrlcs and achlevemenLs Lo ensure Lhey allow Lhe 81A
Lo make lnformed declslons on key lnluauves
Collaboraung and suggesung rlsk mlugauon as necessary Lo lmprove employee usage sausfacuon, and Lo
focus on beuer dellverles Lo lnLernal and exLernal cusLomers
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Co1o8ermuda.com
1ra|n|ng & Standards
8evlewed &L granL submlsslons Lo deLermlne knowledge gaps, resulung ln Lunch & Learn Sesslons Lo prepare
lnLeresLed parues for nexL round of fundlng appllcauons.
1|t|e Date # of Auendees
8ermuda's V|s|tor's- Understand|ng Lxper|ences
& Lxpectanons
May 20, 2014 11
May 21, 2014 10
|ann|ng for Success - deve|op|ng bus|ness p|ans !une 4, 2014 9
!une 3, 2014 9
1he Laws of Auracnon - |ntegranng on||ne serv|ces w|th
bus|ness strategy
!une 10, 2014 6
!une 11, 2014 9
1he ower of artnersh|p - synergy pros]cons !une 17, 2014 8
!une 18, 2014 9
1he Va|ue of Lxper|ence - entrepreneur pane| d|scuss|on !une 23, 2014 10
Lunch & Learn Sess|ons Ser|es 1
MeL wlLh key sLakeholders LhroughouL Lhe Lourlsm value chaln Lo benchmark currenL servlce level sLandards and
Lralnlng lnluauves
32
Co1o8ermuda.com
Cn-|s|and Commun|canon & 1our|sm Apprec|anon
Med|a coverage |n pr|nt: !"#$% '()"*%+" *",%-". -( /*".. *","%.". %0# "#$-(*$%,
+"0"*%-"# -1" 23 456 (* 23 "7-"*0%, "088". -1%- !"08(0 456 $0-"+*%,,3 $0 -1" .-(*3

Aprll 2014: 9 medla menuons - 7 posluve/lnformauonal | 2 negauve
May 2014: 8 medla menuons - 6 posluve | 2 negauve
!une 2014: 13 medla menuons - 13 posluve | 2 negauve
Magaz|ne Ld|tor|a| Coverage
1he 8ermudlan magazlne
'1he 1ourlsm 1echnocraL' feaLure on 81A CLC
33
Co1o8ermuda.com
Add|nona| Med|a |acements
1PlS WLLk ln 8L8MuuA:
Leuer from Lhe 8ermuda 1ourlsm AuLhorlLy - CuarLerly greeung (1 leuer)
1Wl8 Lablold edluon CLC's leuer: recurrlng monLhly

8L8MuuA.CCM
CLC Welcome - (recurrlng greeung)

CPAl8MAn'S CC8nL8 - 8oyal Cazeue
8l-monLhly Chalrman's updaLe - (10 edlLorlals publlshed)
34
Co1o8ermuda.com
Stakeho|der resentanons
'7 PablLs of a Plghly Lecuve 81A' CLC resenLauon Lo hoLellers and medla
8ermuda College LecLure Serles: '81A on 1ourlsm' presenLed by Chalrman, CLC & CCC

1our|sm Apprec|anon
resenLauon Lo PasLy uddlng drama club aL concluslon of ClLy Pall run
81A hosLs SLudenL Appreclauon recepuon and prlze presenLauon for hosplLallLy graduaLes
81A Leam volunLeer for Appleby 8ermuda uay Palf-MaraLhon
81A hosLs vlslLors from local hoLels Lo 8ermuda uay arade vlewlng evenL
81A promoLes hosplLallLy scholarshlps
81A [udge for Mlss 8ermuda compeuuon - Mlss PosplLallLy
33
Co1o8ermuda.com
IAM 1ours:
Posung of key Lourlsm lndusLry lnuencers, Lravel agenLs and [ournallsLs for
promouonal opporLunlues

roh|e of IAM 1ours:
March: ApproxlmaLely 12 uk Lravel agenLs and 81A uk 8 rep from ubllcaslLy
May: 1homas !acob Senlor LdlLor, ??Z
Iune: 8eLh u'Addono n! [ournallsL
hup://www.n[.com/enLerLalnmenL/lndex.ssf/2014/07/weekend_geLaways_crulslng_close_Lo_home.hLml

Iune: Andrew McCarLhy movle acLor and currenL Lv ulrecLor neullx: SLory Lo be feaLured ln n? 1lmes 1ravel secuon
9-(*3 3"- -( /:2,$.1
Iune: !ournallsLs from Lbony.com, !eLseuer, ually Mall and new oLaLo:
hup://www.renery29.com/Lhe-new-poLaLo#page-1 and
hup://www.ebony.com/llfe/3-reasons-Lo-vlslL-bermuda-now-403#.u7l??!1ksls.emall
hup://www.Lravelandlelsure.com/Lravel-blog/carry-on/2014/07/03/8-Lhlngs-Lo-do-ln-bermuda
hup://www.afar.com/Lravel-guldes/bermuda/gulde
36
Co1o8ermuda.com
MCN1nL LkICkMANCL kLVILW
Anu ln1L8ACLnC? 8LC81

2 Investment D|v|s|on Update


Chlef lnvesLmenL Cmcer on-boarded aL end of quarLer
Co1o8ermuda.com
MCN1nL LkICkMANCL kLVILW
Anu ln1L8ACLnC? 8LC81

2 I|nanc|a| Update


Co1o8ermuda.com
keport for quarter to 30 Iune 2014
1he followlng narrauve and gures glve an overvlew of Lhe nanclal acuvlLy of
Lhe 81A ln Lhe 3 monLhs slnce lncepuon. uurlng Lhls perlod, a new llnance
deparLmenL has been creaLed wlLh new sLa. WhllsL a large amounL has been
achleved ln Lhls ume, parucularly ln Lhe handover of Lhe day Lo day nanclal
operauons from exLernal resources, Lhls sull remalns a work ln progress, mosL
noLably nallzlng Lhe budgeL deLalls and enhancemenL of reporung.
39
Co1o8ermuda.com
key polnLs Lo noLe wlLhln llnanclals:

Income Statement
lncome
1hls comprlses of 2 key elemenLs:
l. CovernmenL CranL. 1hls ls recelved ln 4 equal quarLerly amounLs of $3,774,230, Lhe rsL
belng recelved ln Aprll 2014. An appllcauon for Lhe 2nd Lranche has been submlued.
ll. PoLel lees - Lhese are currenLly ln llne wlLh expecLauon.
40
Co1o8ermuda.com
Income Statement
ulrecL CosL
Sales and markeung - Lhe charge ln !une ls subsLanually up on prevlous monLhs
due Lo a caLch up ln bllllng for onllne adveruslng.

roducL developmenL & experlence - a number of paymenLs have been made
agalnsL Lhe roducL & Lxperlence fund, Lhe key ones belng newporL/8ermuda
8ace, SplrlL of 8ermuda, Argo Cold Cup, and CAlS looLball 1ournamenL.
41
Co1o8ermuda.com
Income Statement
SLrucLure, Ceneral & AdmlnlsLrauon
Sta costs - Lhe ma[orlLy of posluons are now lled.

Commun|canons - some bllllng lssues are belng sorLed ouL and cosLs for
malnLenance/supporL are currenLly belng nallsed.

rem|ses - Lhe 81A are currenLly ln a renL free perlod for Lhe omce ln 8ermuda
whlch wlll cease on 31 !uly.

rofess|ona| fees - Lhe maln elemenL of Lhese are Lhe 1ransluon cosLs whlch are
currenLly belng nallzed and are lncluded wlLhln Lhe Cperauons headlng.
42
Co1o8ermuda.com
Income Statement
8alance SheeL
1he 8alance SheeL Lo 30 !une has been presenLed for Lhe rsL ume.
key polnLs Lo noLe:
Accounts rece|vab|e - Lhls represenLs Lhe hoLel fees for !une (noL payable unul 13 !uly) and
amounLs overdue from prevlous monLhs.
repa|d expenses - malnly relaLes Lo renL paymenLs ln advance for new ?ork and annual
subscrlpuons ln advance.
Deferred costs - Lhese are paymenLs made under Lhe roducLs and Lxperlence fund whlch
are for fuLure evenLs. 1he key lLems wlLhln Lhls are Lhe 8ugby Classlc and Lhe
Women's 1rlaLhlon.
Vendor payab|es - lncludes Lhe cosL of Lhe medla purchaslng under Lhe 8uC1 legacy vendor conLracL.
Accrua|s - Lhls lncludes payroll beneLs and Laxes, un-lnvolced accounLs and general accruals.
Deferred |ncome - Lhls ls an amounL relaLes Lo Lhe recoverable llL CuL cosLs.
43
Co1o8ermuda.com
llnAnClAL ?LA8 Lnu: uLCLM8L8 31, 2014
Income Statement for the per|od
44
June 14 May 14 April 14 YTD Total Y1 Budget
lncome 2,440,290 2,366,076 2,160,999 6,967,363 26,493,234
ulrecL cosLs 2,328,933 912,632 440,609 3,882,196 13,937,776
ulrecL surplus (declL) ( 88,643 ) 1,433,424 1,720,390 3,083,169 12,333,438
SLrucLure, general & admln cosL 966,036 707,213 1,121,781 2,793,030 12,306,384
Cperaung surplus (declL) ( 1,034,701 ) 746,211 398,609 290,119 48,874
neL nance cosLs 23,066 22,033 10,373 37,494 43,300
Net surplus (deficit) for the period ( 1,079,767 ) 724,1S6 S88,236 232,62S S,374
Co1o8ermuda.com
llnAnClAL ?LA8 Lnu: uLCLM8L8 31, 2014
Income Statement for the per|od
43
June 14 May 14 April 14 YTD Total Y1 Budget
Income:
CranLs, subsldy & conLrlbuuon lncome 1,924,730 1,924,730 1,924,730 3,774,230 23,097,000
1ourlsm auLhorlLy fee 313,340 441,326 236,249 1,193,113 3,396,234
2,440,290 2,366,076 2,160,999 6,967,363 26,493,234
D|rect Costs:
Sales & markeung (local) 9,690 1,483 23,233 34,410
Sales & markeung (overseas) 2,281,393 323,201 378,437 3,183,231
Sales & markeung (on-lsland vlslLors) 137,121 37,262 174,383
roducL developmenL & experlence 100,331 340,012 36,417 476,960
8esearch & buslness lnLelllgence 10,692 2,300 13,192
2,328,933 912,632 440,609 3,882,196 13,937,776
Co1o8ermuda.com
llnAnClAL ?LA8 Lnu: uLCLM8L8 31, 2014
Income Statement for the per|od
46
June 14 May 14 April 14 YTD Total Y1 Budget
Structure, genera| & adm|n|stranon
costs, sp||t:
lnvesLmenL 3,734 230 1,737 7,741
Cperauons 396,029 389,266 811,866 1,797,161
roducL & Lxperlence uevelopmenL 87,863 90,833 63,839 244,337
8esearch & 8uslness lnLelllgence 28,979 14,386 33,038 96,603
Sales & Markeung 247,429 212,238 189,301 648,988
966,036 707,213 1,121,781 2,793,030 12,306,384
I|nance Costs:
8ank Charges 1,780 2,912 2,337 7,049
lorelgn Lxchange 23,286 19,143 8,016 66,477
23,066 22,033 10,373 73,326 43,300
Co1o8ermuda.com
llnAnClAL ?LA8 Lnu: uLCLM8L8 31, 2014
8a|ance Sheet as at Iune 30, 2014
47
Current Assets
Cash & 8ank 3,814,614
AccounLs recelvable 629,453
repald expenses 183,480
ueferred cosLs 108,000
4,735,547
non-currenL asseLs 363,703
Total Assets
5,099,250
ASSETS
Equity
AccumulaLed surplus (declL) 2,852,962
Current Liability
vendor payables 1,616,635
Accruals 600,137
ueferred lncome 29,516
2,246,288
Total Equity & Liabilities
5,099,250
EQUITY & LIABILITIES