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TABLE OF CONTENTS
EXECUTIVE SUMMARY 1
ABOUT AMD AND AMD GREEN 3
AMDS CLIMATE COMMITMENT 4
AMDS EMISSIONS REDUCTION STRATEGY 5
PRODUCT DESIGN 7
CLIMATE PROTECTION INITIATIVES 11
GREENHOUSE GAS EMISSIONS ACCOUNTING 14
MANUFACTURING AND OPERATIONS 15
AMD Absolute 2008 Scope 1 and Scope 2 Greenhouse Gas Emissions 15
Greenhouse Gas Reduction Goal 16
PFC Emissions Reduction Goal 16
Manufacturing Energy Use Reduction Goal 18
SCOPE 3 OTHER INDIRECT GREENHOUSE GAS EMISSIONS 24
Accounting for Scope 3 Emissions 24
Supply Chain Emissions 24
Product Logistics 25
Employee Business Travel 25
Employee Commute 25
EMPLOYEE AWARENESS AND INITIATIVES 26
1 1
EXECUTIVE SUMMARY
This ninth annual Global Climate Protection Plan presents
AMDs strategy, goals, and commitment to continually
reduce greenhouse gas emissions and contribute to
global climate protection efforts. This effort spans our
products, operations, and collaborative initiatives with
our industry, suppliers, customers, government partners,
and employees. Our strategy, quite simply, is to make
energy conscious, smart choices in our operations and
to leverage the collaborative bond with our customer and
technology partners, positively impacting our products and
supply chain. The Plan and AMDs climate commitment is
reviewed annually by our executives to keep pace with the
companys rapidly evolving technology and business model,
as well as new opportunities for global climate protection.
AMD platform technology codenamed Dragon for desktop
PCs featuring the new AMD Phenom II X4 processor with
ATI Radeon HD 4650 or higher graphics and AMD 7-Series
chipsets. The 45nm AMD Phenom II X4 940 125W processors
with CoolnQuiet 3.0 technology enables up to 50% lower
power consumption at idle when compared with the 65nm
AMD Phenom X4 9950 125W processor with CoolnQuiet
2.0 technology, based on testing conducted on AMD internal
reference platforms.
1
ATI Mobility RadeonTM HD 4000 series GPU, AMDs next
generation series of notebook graphics processors. The
new mobile graphics family features energy efcient, second
generation 55nm process technology that, in the case of
the ATI Mobility Radeon 4870 GPU, delivers an increase in
performance-per-watt of more than sixty percent over the
previous generation.
2
The 45nm Quad-Core AMD Opteron EE processor, AMDs
lowest ever quad-core server power band at 40W ACP
(average CPU power) which delivers up to a 13 percent
reduction in platform-level power consumption
3
and up to 62
percent improved performance-per-watt over the previous
generation processor.
4
In our 2008 Plan we reported that we achieved our previous
climate protection goals in advance of our original target, and we
committed ourselves to a new goal set, including goals specic
to greenhouse gas emissions and operational energy efciency.
Our Climate Leaders greenhouse gas emissions reduction
goal is to further reduce normalized emissions 33 percent by
year-end 2010 relative to the 2006 baseline. By the end of
2008 AMD charted progress toward our goal with a 22 percent
reduction from the 2006 baseline.
Our operational energy efciency goal is to reduce normalized
energy use 40 percent by year-end 2010 relative to the 2006
baseline. By the end of 2008 AMD charted progress toward
this goal with a 27 percent reduction from the 2006 baseline.
We are proud of our leadership activities in climate protection
and committed to continued improvement. For example, recent
AMD product innovations that help to reduce computing
energy use, increase power efciencies, and deliver previously
unattainable technology to the mainstream, fueling competition
and energizing industry innovation, include:
1 System Conguration: AMD internal reference motherboard (Shiner); RS780 / SB700 Chipset; BIOS MS9A04-4; 45nm AMD Phenom II processors rev. C2G 3.0 (DDR2,
Power Features); DDR2-800 2X1024MB; ATI Catalyst 8.9; Windows Vista SP-1; C1E Enabled, L3PwrSavEn Enabled.
2 The ATI Mobility Radeon HD 4870 (550e/700m, GDDR3, 1GB) delivers more than 60% performance per watt improvement over the ATI Mobility Radeon HD 3870:
Performance measurements based on 3DMark Vantage (P) scores on Puma platform, Turion Ultra 2.4 GHz, 2GB DDR2-800, Windows Vista SP1 32-bit.
2 2
In 2008, AMD was honored to receive a Climate Protection
Award from the U.S. Environmental Protection Agency (EPA).
Efforts to help ght climate change will benet the planet
for generations to come, said Bob Meyers, Principal Deputy
Assistant Administrator EPA Ofce of Air & Radiation. We
commend AMD, a 2008 Climate Protection Award winner, for
their work to protect our environment.
The AMD Austin Lone Star campus, completed in 2008,
extends AMDs leadership in energy-efcient products and
manufacturing into sustainable building. The campus received
LEED
BladeCenter
virtual Infrastructure software powered by second
generation AMD Opteron processors helped alleviate the
companys energy issues. AISO made additional green
enhancements to its data center, such as replacing
compact uorescent light bulbs with LED lighting. Between
its IT and campus infrastructure AISO can offer companies
a comprehensive green Web hosting strategy.
For more information about AISO, and additional case
studies, visit: http://www.amd.com/us/fusion/Pages/aiso.
aspx
AISO.net is a 100 percent solar-powered web hosting company.
We recognize that our internal efforts do not have the most
meaningful impact in isolation. Therefore, we continue to
proactively leverage our actions through collaboration with
public and private entities. We believe strongly in creating lasting
relationships to improve energy efciency and reduce impacts
on global climate. We share our climate change strategy and
performance metrics with the general public, governments,
our customers, suppliers, industry groups, and the scientic
community to enable others to benet from the companys
experiences as we learn from theirs. AMD participates in a broad
range of government and industry partnerships and voluntary
programs focusing on emissions accounting and reduction in
products, manufacturing, operations, transportation, and from
our supply chain.
AMD was honored to receive a 2008 Climate Protection Award
from the U.S. EPA in recognition for our emissions reduction
strategy. EPA established this award program in 1998 to
recognize exceptional leadership, outstanding innovation,
personal dedication, and technical achievements in protecting
the climate. The EPA noted AMDs long-standing commitment
to climate protection and active participation in EPA programs
over the past decade, exemplied by achievement of a Climate
Leaders goal, early and continued commitment to PFC reduction,
energy efciency projects, energy efciency commitment in
product design, and leadership in green power procurement.
7
AMD creates silicon-based processors and platforms based on
the x86 architecture and graphics processors for the Information
Technology (IT) and Consumer Electronics (CE) sectors. AMD is
dedicated to developing platform solutions that deliver superior
performance-per-watt to help reduce energy use, increase
power efciencies, and solve customer problems. We believe
that our focus on power consumption is not just good for AMD,
but for the industry, and for consumers and customers who
care about a sustainable future.
The energy consumption of computers has received increased
attention because of practical considerations such as the desire
for ever-increasing battery life in mobile platforms, as well as
governmental initiatives such as the U.S. EPA ENERGY STAR
Version 5.0 specication for computers, and the European
Unions Energy Using Products Directive. The challenge of
global climate change and the need to ensure a sustainable
future in the face of increasing material and energy constraints
are also resulting in increased media attention and consumer
awareness.
At the same time, the performance expectations for computers
are changing due to the media-rich audio and video les that
are now common. Use of PCs for viewing, editing and storing
family pictures, running video and audio les on Blu-ray or with
HDMI (high-denition multi-media interface), social networking,
internet browsing, running multimedia, transcoding (conversion
of one encoding format to another), and 3D gaming are some of
the applications behind these changing expectations for visual
computing.
PC Usage
PRODUCT DESIGN
80
60
40
20
0
View/
Manage
Personal
Photos
Play
Games
Listen to
Music
Files
Edit
Videos
U.S.
Europe
(8 Countries)
China
Percentage of respondents providing a positive response to the question, Which of
the following activities do you regularly use a home computer for?, in 2008 surveys.
Source: AMD November 2008 Financial Analyst Day.
6
In this section we identify some current AMD products and
technologies that contribute to increased energy efciency and lower
power consumption. We also identify some emerging computing
models that hold great promise for continual improvements to energy
efciency, including cloud computing and accelerated computing.
AMD is actively involved in R&D and development of these emerging
technologies.
PC Client (Desktop and Mobile) Computing Solutions
As the world becomes increasingly energy conscious, AMD continues
to make energy efciency a priority. Advances in computing
technology result in proven, measurable benets for businesses and
consumers, including decreased carbon emissions, reduced power
use and lower energy costs.
Recent Product Highlights:
The AMD platform technology codenamed Dragon for
desktop PCs, featuring the new AMD Phenom II X4
processor with award winning ATI Radeon HD 4650 or
6 Based on data from Forrester, Consumer Technographics Benchmark Surveys North America, Europe, Asia 2008.
8
better graphics and AMD 7-Series chipsets. AMD Phenom
II processors feature CoolnQuiet 3.0 technology which
enables dramatic power management improvements with
minimal performance impact. CoolnQuiet 3.0 technology
supports low processor temperatures and quiet fans, even
when computing in HD, and enables up to 50% lower power
consumption at idle when compared with the 65nm AMD
Phenom X4 9950 125W processor with CoolnQuiet 2.0
technology, based on testing conducted on AMD internal
reference platforms.
7
A new AMD platform for ultrathin notebooks, enabling
exceedingly thin and light Original Equipment Manufacturer
(OEM) designs. Previously codenamed Yukon, the platform is
based on the new AMD Athlon Neo processor, ATI Radeon
X1250 integrated graphics and optional ATI Mobility Radeon
HD 3410 discrete graphics.
8
The AMD Athlon Neo-processor
powered Pavilion HP dv2 won Laptop Magazines Best Laptop
Award at the 2009 Consumer Electronics Show.
ATI Mobility Radeon
TM
HD 4000 Series GPUs, AMDs next
generation series of notebook graphics processors. The
new mobile graphics family features energy efcient, second
generation 55nm process
technology that, in the case of
the ATI Mobility Radeon 4870
GPU, delivers an increase in
performance-per-watt of more
than sixty percent over the
previous generation.
9
Additional
power-saving features include ATI
PowerPlay technology, ATI PowerXpress technology, and
ATI Switchable Graphics
10
technologies.
The ATI FirePro 2450 3D workstation graphics accelerator, a
low prole quad-display graphics accelerator that is intended
for customers who need more than two displays, such as in
nancial services and process control. Designed to operate
at less than 18 watts, the new graphics accelerator is another
example of AMDs leadership in energy efciency.
In July 2009, the ENERGY STAR
program. To support the development of the specication, AMD
collected data to better understand how computers are utilized under
real-world working conditions in regards to the off, sleep, idle, and
active power states.
Promoting IT Technology for Social Benets -
AMD Changing the Game
In January 2009 AMD announced the availability of Let the Games
Begin: A Toolkit 4 Making Social Issue Games, which helps nonprot
organizations to create social issue games on such topics as the
environment, energy consumption, poverty and health. Produced
by Games for Change with support from the AMD Foundations
AMD Changing the Game initiative, the toolkit includes examples
of successful games with social content as well as in-depth
presentations by key game-design experts. The toolkit is free of
charge and available at www.gamesforchange.org/toolkit.
The AMD
Foundation
launched AMD
Changing the
Game in June
2008. The initiative
is designed to
apply AMDs
microprocessor
and graphics
processing power
to digital game
development,
7 System Conguration: AMD internal reference motherboard (Shiner); RS780 / SB700 Chipset; BIOS MS9A04-4; 45nm AMD Phenom II processors rev. C2G 3.0 (DDR2,
Power Features); DDR2-800 2X1024MB; ATI Catalyst 8.9; Windows Vista
Vantage scores on AMD Turion Ultra mobile processor 2.4 GHz, 2GB DDR2-800, Windows Vista
SP1 32-bit.
10 Available only on Windows Vista
operating system.
9
helping to educate young people and effect positive social change in
an increasingly technology-driven society. AMD Changing the Game
capitalizes on the dynamic entertainment and educational potential
of digital gaming. By working with nonprot organizations, foundations
and other companies, AMD Changing the Game uses digital game
design to teach youth between the ages of 13-18 essential STEM
(Science, Technology, Engineering, and Math) and life skills. The Let
the Games Begin toolkit helps broaden the scope of this program with
social issue gaming.
AMD Changing the Game Milestones to Date
The AMD Foundations AMD Changing the Game initiative has already
seen great success with several nonprot groups across the U.S. in
creating games with an environmental focus:
Global Kids is a New York City-based nonprot organization
that seeks to transform urban youth into successful
students and community leaders. Through its grant to
Global Kids Playing for Keeps program, AMD joined The
Microsoft Corporation in enabling 20 youth from underserved
communities to work with game developers to develop, create
and distribute a game with a social focus, Tempest in Crescent
City (http://tempestincrescentcity.ning.com/). The game
focuses on how citizens responded to disaster situations
during Hurricane Katrina.
Institute for Urban Game Design is a Washington, DC-
based nonprot organization teaching science, technology,
engineering and math skills through the hands-on creation of
digital games. AMDs grant enabled 40 McKinley High School
students to apply their learning in 3-D modeling, animation
and computer programming to develop games focused on the
issue of energy usage http://www.youenergygame.com/.
For more information on AMD Changing the Game, go to http://www.
amd.com/us-en/0,,3715_14217_15653,00.html
SERVER COMPUTING SOLUTIONS
AMDs current generation of server processors, the 45nm AMD
Opteron processors, offer enhanced energy efciency and
power management features compared to earlier generations of
AMD technology. In addition, AMD is developing new products for
accelerated computing and stream computing that are expected to
have signicant performance and energy efciency benets for data
centers. Accelerated computing involves the use of both generalized
and specialized processors (or accelerators), which tend to have lower
latency and higher throughput for processing tasks and often provide
increased energy efciency compared to general purpose CPUs.
Stream computing harnesses the tremendous processing power
of graphic processors (GPUs) for high performance, data-intensive
computing in a wide range of scientic, business and consumer
applications. This can help organizations to process massive amounts
of information in signicantly less time.
Recent Product Highlights
The 45nm Quad-Core AMD Opteron EE processor, AMDs
lowest ever quad-core server power band at 40W ACP,
delivers up to a 13 percent reduction in platform-level power
consumption and up to 62 percent improved performance-per-
watt over the previous generation processor.
11
Recent power
savings features include AMD Smart Fetch technology, which
helps to reduce power consumption by allowing cores to enter
a halt state during processing idle times with zero impact
on application performance, and AMD PowerCap manager, a
platform-level feature that allows IT data center managers to
set a xed limit on the servers processor power consumption.
This technology compliments the existing AMD CoolCore
technology, which reduces power to unused sections of each
processor to further promote energy efciency.
The AMD Fusion Render Cloud is a plan to revolutionize the
deployment, development and delivery of HD content through
a massively-parallel supercomputer, which is designed to
break the one petaFLOPS (a measure of supercomputer
performance equal to a thousand trillion operations per
second) barrier, by processing a million compute threads
across more than 1,000 graphics processors. The AMD Fusion
Render Cloud is expected to use server-side rendering which
11 2 x Quad-Core AMD Opteron processors Model 2377 EE (2.3GHz) (Shanghai) in Supermicro AS-1021M-UR+B server, HyperTransport 1 technology, 16GB
(4x4GB DDR2-800) memory, 500GB SATA disk drive, Coldwatt CWA2-0650-10-SM01 power supply, Microsoft Windows Server 2008 Enterprise SP1 64-bit
10
stores visually rich content in a compute cloud, compresses
it, and streams it in real time over a wireless or broadband
connection to a variety of devices such as smart phones,
set-top boxes and ultra-thin notebooks. By combining leading-
edge CPU technology with computationally dense, massively
parallel graphics processors, the AMD Fusion Render Cloud
offers the potential to rival the worlds most powerful industrial
computing devices, but at just a fraction of the oor space,
power envelope and cost associated with many of todays
leading supercomputers.
Consumer
Gaming, HD Video,
Audio, Photos, Social
Networks
HPC
Computational
Applications
Commercial
Biz Apps,
Web Hosting,
Email, App Dev
Current and anticipated cloud computing applications
Cloud Computing: Delivery of Application, Services
and Data over the internet
Data centers containing servers using AMD Opteron processor
technology were recently highlighted in two case studies in a 2008
report, Energy Efcient Data Centers: Best Practice Examples from
Europe, the U.S. and Asia, published by the German environmental
ministry, the Bundesministerium fur Umwelt, Naturschutz und
Reaktorsicherheit (BMU). The case studies discussed energy
efciency advancements implemented in data centers by the German
web service provider Strato AG and the U.S. Department of Energys
(DOE) National Energy Research Scientic Center, including upgrades
to more energy efcient server processors.
In May 2009, the rst ENERGY STAR
program. AMD s Lone
Star corporate campus
is committed to operate
using 100% renewable
energy through Austin
Energys GreenChoice
Program.
AMD was the rst
member of the
semiconductor industry
austinenergy.com
Powered by
(Leadership
in Energy and Environmental Design) Gold certication from the U.S.
Green Building Council in January 2009.
Based on current certied projects at that time, the Lone Star campus
is the largest gold certied LEED