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Y Integration is a dream with Informatica Cloud. The best-in-class
solution for cloud data integration ensures Canon Australia has
access to timely, accurate, and complete sales data for growing
sales success.
Dan Byrne, Business Solutions Architect, Canon Australia Pty Ltd
The Challenge
Canon is a world leader in imaging products and solutions for the digital home and
ofce. In Australia, the company is bringing innovation to businesses through full-service
business solutions, which include multifunctional printers, Managed Document Services,
and nancial services. Canon recently faced the challenge of creating a unied sales order
management system.
Heres the problem. The 200 Canon sales professionals in Australia responsible for
business solutions rely on Salesforce CRM for their selling strategy. However, all the other
crucial sales data, including prospects, sales orders, and devices deployed out in the eld
resided in Oracle E-Business Suite, the companys enterprise resource planning (ERP)
platform. The sales team needed a single view of customers and prospectsand Canon
executives wanted to access comprehensive drill-down reports and analytics for business
performance and planning.
The use of these two separate systems delayed decision making and decreased Canons
ability to respond competitively to sales opportunities and customer needs. It also
increased the chance that opportunities might be overlooked or missed altogether. This
lack of business agility was clearly highlighted when sales had to close a deal. First, they
had to switch from Salesforce CRM to Oracle to get hold of existing contract information.
Then they emailed the order to the order administration team, which in turn manually
entered the information into the ERP system. To drive competitiveness and revenue
growth, Canon needed a fast, cost-efective, and low-risk means of creating a single,
shared, and timely view of sales data.
The Solution
The Canon IT team reviewed Informatica Cloud Enterprise versus other cloud
integration platforms and concluded that the Informatica solution was both easier to
maintain and modify; it also handled Web services messages seamlessly. Moreover, the
comprehensive cloud and on-premise data integration platform also ofered the exibility
to leverage complementary, unied Informatica hybrid IT solutions, including Informatica
PowerCenter and master data management (MDM).
Canon Australia Manages Sales
Success with Reduced Resources using
Informatica Cloud Integration
WEB SITE
www.canon.com.au
HEADQUARTERS
Sydney, Australia (Oceania)
FOUNDED
1973
INDUSTRY
B2B Services, Retail
GOAL
Help Australian division of imaging
products and solutions leader
to rapidly synchronize agile and
accurate sales reporting, through
integrated view of Salesforce CRM
and Oracle E-Business Suite data.
Canon Australia has now standardized on Informatica Cloud Enterprisefeaturing
both cloud-based data integration services and Informatica PowerCenter and
PowerExchangeto provide bidirectional connectivity between Salesforce CRM and
Oracle E-Business Suite. The hybrid solution provides the sales team, together with
staf in Canons credit control, operations, and administration departments with a timely,
complete view of all data associated with every business deal, including customer
information, pricing, products, devices in the eld, order data, and stock control. The
unied integration process is completely automated too, ensuring that no sales data is
more than one hour old.
Prepackaged native cloud integration between Salesforce CRM and Canons on-
premise Oracle E-Business Suite ERP system has dramatically reduced development
time, enabling Canon to bring the sales process to market faster and begin selling more
efectively, more quickly. Dan Byrne, a business solutions architect at Canon Australia,
says, The great thing about Informatica is their platform approach to hybrid IT integration.
Were not dealing with two products in isolation: Informatica Cloud integration and
Informatica PowerCenter work seamlessly together to help integrate data across the
cloud-based Salesforce CRM application and the on-premise Oracle E-Business Suite.
Delivered as a service, Informatica Cloud integration ensures that the connectivity
between Salesforce CRM and the Oracle application data is quick and easy. The solution
has proven straightforward to set up; it required very little training for Byrne and his team,
and of course it is interoperable with Informatica PowerCenter. Integration is a dream
with Informatica Cloud, he says. The best-in-class solution for cloud data integration
ensures Canon Australia has access to timely, accurate, and complete sales data.
Key Benets
Allowed Canon to manage existing sales success with fewer resources
Enabled 100 percent of sales deals and negotiations to be managed in Salesforce CRM
Introduced more agile, accurate, and complete sales reporting and forecasting
Ensured that no data associated with sales deals is overlookedincreasing deal
closure success
Enabled Canon to track orders in Salesforce CRM through the sales order process
Lowered the cost of sales administration
Introduced rapid data transformations, helping to increase the quality and accuracy
of data
About Informatica
Informatica Corporation (Nasdaq:INFA) is the worlds number one independent provider
of data integration software. Organizations around the world rely on Informatica for
maximizing return on data to drive their top business imperatives. Worldwide, over 5,000
enterprises depend on Informatica to fully leverage their information assets residing
on-premise, in the Cloud and across social networks. For more information, call +1 650-
385-5000 (1-800- 345 4639in the U.S.), or visit www.informaticacloud.com. Connect with
Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/
company/informatica and http://twitter.com/InformaticaCorp.
SOLUTIONS
Informatica Cloud Enterprise
Salesforce CRM and Force.com
Oracle E-Business Suite ERP
RESULTS
Enabled company to manage
existing sales success with
fewer back ofce resources
Delivered complete, accurate
sales reporting and analytics
Increased the quality of sales
data, boosting sales success
Introduced single view of end-
to-end sales
Lowered time and cost
of integration
ABOUT CANON AUSTRALIA
Canon is the worlds leading
imaging brand that actively
inspires with imaginative ideas
that enable people to connect,
communicate and achieve more
than they thought possible through
imaging solutions for business and
consumers. Canons Australian
R&D company,CiSRA, develops
and exports digital imaging
technologies for use in Canon
products worldwide. Canon has
ranked among the top-four US
patent recipients* for the past 21
years, and had global revenues of
over $US40 billion in 2012.
Canon Australia also operates
Canon Finance Australia, which
ofers one-stop shopping for
customers wanting leasing or
nance services.
Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USA
phone: 650.385.5000 fax: 650.385.5500 toll-free in the US: 1.800.653.3871
informatica.com linkedin.com/company/informatica twitter.com/InformaticaCorp
2012 Informatica Corporation. All rights reserved. Printed in the U.S.A. Informatica, the Informatica logo, and The Data Integration Company are trademarks or
registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade
names or trademarks of their respective owners.
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