The Argus is the largest student newspaper in

Northern Ontario with a weekly circulation of over 2,500.

Founded in 1966, The Argus has covered issues important to
students at Lakehead University and in Thunder Bay for nearly
half a century.
The Argus covers a diverse range of topics including
news, arts & culture, sports, and editorials and therefore The
Argus pulls in a wide range of readership. It is published on a
weekly basis allowing for weeklong ad exposure as apposed
to a one-shot daily ad seen in the Chronicle Journal.
Beginning this year there will be special issues that will be on
the shelves for two weeks at a time.
The print version of The Argus is read by an estimated
8,000 students, faculty, staff, and city residents per week.
Additionally, The Argus website is patronized by over 5,000
visitors per week.
The most recent Canadian Campus Market Research
Study found that over 80% of post-secondary students were
likely to read their student newspaper and that 44% of
students will read their student newspaper consistently, each
and every week. The study also revealed that 47% of readers
would use discounts geared specifically towards them.
Any bookings and additional
questions can be forwarded
to The Argus Business
Manager:
Argus Business Manager
(807)-766-7251 office
(807)-343-8803 fax
ads@theargus.ca
Half Page Ad Horizontal Banner Tall Ad Business Card Vertical
Eighth Page Banner Ad



























955 Oliver Road, Room UC
2014B, Thunder Bay,
Ontario P7B 5E1
2014-2015
Rate Card

Discount Packages
Booking ads through The Argus simple
bulk Advertisement contract allows you to save upwards of 20% on your overall total!
Book 5 ads for The Argus 2014/2015 publication season and earn 5% off your total.
Book 10 ads for The Argus 2014/2015 publication season and earn 10% off your total.
Book 20 ads for The Argus 2014/2015 publication year and earn 20% off your total.

2014-2015 Publishing Schedule
2014-2015 Advertising Rates
Ad Type Ad
Width
Ad
Height
Ad Size
(
2
In)
B/W
Rate
B/W Rate
Special Issue
Colour
Rate
Colour Rate
Special Issue
Business Card 3

! In 2 In 7 In
2
$25 $37.50 $55 $82.50
Vertical Banner 2 In 8 In 16 In
2
$55 $82.50 $110 $165
Eighth Page 4 In 5 In 20 In
2
$60 $90 $130 $195
Horizontal Banner 10

" In 2 In 20

! In
2
$70 $105 $145 $217.50
Tall Ad 4 In 7 In 28 In
2
$110 $165 $240 $360
Wide Ad 6 In 7 In 42 In
2
$145 $217.50 $310 $465
Half Page 10

" In 7 In 71 # In
2
$190 $285 $400 $600
Full Page 10 " In 14 In 143 ! In
2
$310 $465 $610 $915







Online Advertising
For as little as $5.00, get online exposure with any print order. Call for our full online advertising rates.
Front Cover and Placement $44.00 + colour rate
Front Inside Cover Ad Placement $40.00 + colour rate
Back Cover Inside Placement $40.00 + colour rate
Back Cover Ad Placement $44.00 + colour rate
Custom Ad Placement $30.00
Ad Creation $55.00



The Argus allows for specific advertisement placement requests when available. An additional charge of $30 will be
applied when given space is available; otherwise The Argus reserves the right to place the ad at its best discretion.
Specific advertisement placement must be confirmed no less than 48 hours prior to the Friday advertisement deadline.
Advertising Terms and Conditions
All advertisers must have signed an
Argus Customer Contract and
understand the terms and conditions
outlined on it.
Total prices are subject to 13% HST.
The ad submission deadline is 6pm
on the Friday preceding an Argus
publish date.
The Argus is a subsidiary of the
Lakehead University Student Union
and reserves the right to refuse
publication of any advertisements
that violate LUSU policy.
September
Issues
Ad Deadline
Sept 10 Sept 5
Sept 17 Sept 12
*Sept 24 Sept 24
October Issues Ad Deadline
*Oct 8 Oct 3
Oct 22 Oct 17
Oct 29 Oct 24
November
Issues
Ad Deadline
*Nov 5 Oct 31
Nov 19 Nov 14
*Nov 26 Nov 21

January Issues Ad Deadline
Jan 14 Jan 9
Jan 28 Jan 23
February issues Ad Deadline
Feb 4 Jan 30
*Feb 11 Feb 6
Feb 25 Feb 20
March Issues Ad Deadline
Mar 4 Feb 27
Mar 11 Mar 6
*Mar 18 Mar 13
April Issues Ad Deadline
Apr 1 Mar 27
*Special issues: two-week ad exposure
*All advertisement
materials must be
submitted by the Friday of
the week prior to printing
by 6:00pm.