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Digital TV Update

Chart pack for Q1 2011


Published J uly 2011
Background on survey methodology
The GfK consumer research used in this report is based on a panel of 12,000 homes
surveyed quarterly via the internet and by telephone.
The survey provides data on ownership and acquisition of television sets and other
receiving equipment such as set-top boxes.
The ratio of online to telephone interviews is designed to specifically meet demographic
representative quotas. The error margin for the research results is estimated to be
within 1-2 percentage points (up to +/- 500,000 homes).
This is the final quarterly edition of this report. The next edition will be an annual
review, published in 2012. A selection of DTV metrics will be available from
Ofcoms technology tracking study in the meantime, the results of which are
published here.
1
Platform take-up survey results Q1 2011
Source: Ofcom / GfK NOP consumer research
Analogue terrestrial includes a very small amount of foreign satellite.
Chart figures; m =million, pp =percentage points.
93.1% 93.1%
74.0%
39.6% 36.2%
8.0%
13.1% 1.1% 2.0%
6.9%
0%
20%
40%
60%
80%
100%
M
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l
Homes (millions)
23.8m 23.8m
10.1m
9.3m
3.4m
19.0m
0.5m 0.3m
Homes (%)
2.0m
- 0.2pp +0.1pp +0.6pp +0.6pp +0.7pp - 0.5pp +0.6pp Quarterly change
+0.5pp
+1.0pp +1.0pp - 0.2pp 0.0pp +0.3pp Annual change +0.9pp
+0.8pp - 0.9pp
+1.8pp
+2.9pp
1.8m
- 0.6pp
- 1.0pp
(Homes with access to each platform)
Figure 1
Digital / Multichannel TV progress 2001-2011
41.7%
44.7%
48.0%
56.7%
64.9%
71.8%
80.3%
87.2%
89.6%
92.1%
30.9%
38.5% 43.2%
53.0%
61.9%
69.7%
79.6%
87.1%
89.2%
92.0%
93.1%
22.4%
25.0%
28.6%
29.1%
31.3%
33.1%
35.7% 36.6%
41.3%
44.2%
14.8%
14.5%
13.4% 13.5%
13.2%
13.2%
13.0% 12.5% 13.2%
12.9%
13.1%
4.5% 5.2%
5.9%
14.1%
20.3%
25.3%
33.0%
37.9%
39.8%
39.6%
0%
20%
40%
60%
80%
100%
Q1 2001 Q1 2002 Q1 2003 Q1 2004 Q1 2005 Q1 2006 Q1 2007 Q1 2008 Q1 2009 Q1 2010 Q1 2011
Total
Multichannel
Total digital
Satellite
Cable
DTT-only
Data from Q1 2007 is based
on consumer research
Source: Ofcom, GfK NOP research from Q1 2007, previous quarters include subscriber data and Ofcom
market estimates for DTT and free satellite
Figure 2
Households (% take-up)
93.1%
38.5%
36.8%
0
2
4
6
8
10
12
14
16
18
20
22
24
26
Q1
2001
Q1
2002
Q1
2003
Q1
2004
Q1
2005
Q1
2006
Q1
2007
Q1
2008
Q1
2009
Q1
2010
Q1
2011
Analogue
terrestrial only
Digital terrestrial
only
Analogue cable
Digital cable
Free-to-view
digital satellite
Analogue
satellite
Pay digital
satellite
TV Households (m)
41.7% 44.7% 48.0% 56.7% 64.9% 71.8% 80.3% 87.2% 89.6% 92.1% 93.1%
% of homes
Data from Q1 2007 is based
on consumer research
Source: Ofcom, GfK NOP research from Q1 2007, previous quarters include subscriber data
and Ofcom market estimates for DTT and free satellite
Note: Digital terrestrial relates to DTT-only homes
MCTV take-up by platform % homes
Figure 3
5
Digital Platform Overlap Q1 2011
(Homes 000s)
Figure 4
Source: Ofcom / GfK NOP consumer research
Note: Due to the smaller sample size it is not possible to depict the overlap among other multichannel
platforms.
Sky digital
2,578
Freeview
10,147
Digital Cable
288
6,207
2,580
470
23
Total secondary digital sets across all platforms (millions)
Source: GfK NOP research
13.2
18.3
21.4
24.6
26.4
21.3
16.2
13.5
10.3
8.5
0
5
10
15
20
25
30
Q1 2007 Q1 2008 Q1 2009 Q1 2010 Q1 2011
Multichannel
2nd sets
Analogue
terrestrial 2nd
sets
38% 53% 61% 70% 76% % converted
Secondary TV sets (millions)
Figure 5
Platform shares for TV sets 1 4
36
37 38
41
42
13 12 13 14 14
10 9 9
11
9 9 9 8 8
6
12 11
11
11
11
3
3
3
4 4
2 3 3
3
3 2 1 2 2
1
33
38
38
40
38
25
40
48
56
61
25
39
48
53
61
22
39
43
50
59
19
13 12
8
6
60
45
36
25
21
63
49
40
33
27
67
51
46
40
33
0%
20%
40%
60%
80%
100%
Q
1

2
0
0
7
Q
1

2
0
0
8
Q
1

2
0
0
9
Q
1

2
0
1
0
Q
1

2
0
1
1
Q
1

2
0
0
7
Q
1

2
0
0
8
Q
1

2
0
0
9
Q
1

2
0
1
0
Q
1

2
0
1
1
Q
1

2
0
0
7
Q
1

2
0
0
8
Q
1

2
0
0
9
Q
1

2
0
1
0
Q
1

2
0
1
1
Q
1

2
0
0
7
Q
1

2
0
0
8
Q
1

2
0
0
9
Q
1

2
0
1
0
Q
1

2
0
1
1
Analogue
terrestrial
DTT
Cable
Satellite
Source: GfK NOP consumer research
Main TV Set TV Set 2 TV Set 3 TV Set 4
Figure 6
Market share of platforms across all TV sets Q1 2011
% take-up of TV homes
Source: GfK research
Total TV sets = 60 million
Satellite
24.5%
Cable
6.6%
ADSL
0.1%
Digital terrestrial
47.8%
Analogue terrestrial
20.1%
Q1 2011 Q1 2010
Satellite
25.0%
Cable
6.5%
ADSL
0.1%
Digital terrestrial
51.0 %
Analogue terrestrial
16.7%
Figure 7
Homes (%) Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011
Multichannel take-up
Cable
Satellite
DTT
Other platforms 1
Total multichannel 2
12.4%
38.3%
39.6%
1.4%
91.4%
12.9%
41.3%
39.8%
1.2%
92.1%
13.0%
42.9%
39.3%
1.2%
92.7%
13.1%
43.1%
39.1%
1.0%
92.6%
13.0%
42.9%
38.9%
1.3%
92.5%
13.1%
44.2%
39.3%
2.0%
93.1%
Pay TV take-up
Cable
Pay satellite
Pay DTT
Other pay platforms 1
Total pay TV 2
12.4%
35.8%
2.3%
1.4%
51.8%
12.9%
36.2%
2.0%
1.2%
52.3%
13.0%
36.5%
2.0%
1.2%
52.7%
13.1%
36.8%
2.0%
1.0%
52.9%
13.0%
36.2%
1.1%
1.3%
52.4%
13.1%
36.7%
1.3%
2.0%
52.5%
Share of multichannel TV market
Cable
Satellite
DTT
Other platforms 1
13.5%
41.8%
43.2%
1.5%
13.6%
43.4%
41.8%
1.3%
13.5%
44.5%
40.8%
1.2%
13.6%
44.8%
40.6%
1.1%
13.6%
44.6%
40.4%
1.4%
13.3%
44.7%
40.0%
2.0%
Summary: take-up and share of primary TV sets
Figure 8
Source: Ofcom / GfK NOP research
Note: 1. Other platforms includes homes with BT Vision and Talk Talk TV (formerly Tiscali TV). Top Up TV homes are included in
DTT and also shown separately in pay DTT.
2. Totals may not correspond to the individual platform figures due to an element of platform overlap and figures being rounded.
Pay digital satellite BSkyB Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011
Pay-TV satellite subscribers* 9,770,000 9,860,000 9,956,000 10,096,000 10,147,000
ARPU (annualised)** 503 508 514 541 544
Churn** 9.9% 10.5% 11.2% 9.5% 9.9%
Basic package price 18.00 19.00 19.00 19.50 19.50
Sky Multiroom 2,062,000 2,121,000 2,158,000 2,219,000 2,237,000
Sky +HD 2,510,000 2,939,000 3,154,000 3,497,000 3,686,000
BSkyB Q1 2011 results
Figure 9
Source: BSkyB quarterly results 2009/10-2010/11
* These figures are for BSkyBs subscribers in the UK and the Republic of Ireland.
** BSkyBs ARPU and churn rates relate to their total consumer division (services including TV, telephone, and internet).
Free-to-view
digital satellite (000s) Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011
Free-to-view satellite
households
1,307 1,625 1,633 1,585 2,045
Free-to-view satellite Q1 2011 survey results
Figure 10
Source: GfK NOP consumer research
Cable Virgin Media Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011
Digital TV subscribers 3,702,800 3,728,700 3,745,900 3,759,600 3,772,300
Total TV subscribers 3,729,600 3,751,900 3,766,700 3,778,800 3,778,900
Total subscribers
(TV, telephony, internet) 4,761,800 4,768,900 4,783,000 4,800,100 4,820,300
TV penetration rate * 29.7% 29.9% 30.0% 30.2% 30.2%
ARPU (annualised) 540 551 557 554 566
Churn 13.2% 15.6% 19.2% 15.6% 15.9%
Basic package price 11.99 11.99 11.99 12.50 12.50
Virgin DVR (V+and V+HD) 939,900 1,198,900 1,421,000 1,512,900 1,579,300
Source: Virgin Media quarterly results 2009-11
* TV penetration rate is based on the number of homes passed by the Virgin Media cable network. The number of homes
passed and marketed had reached over 12.5 million by Q2 2009.
Virgin Media Q1 2011 results
Figure 11
DTT sets and households (millions) Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011
Total number of DTT enabled sets
Percentage of all TV sets (%)
28.8m
47.8%
28.6m
47.5%
29.6m
49.2%
30.2m
50.1%
30.7m
51.0%
Total number of homes using DTT equipment
Homes percentage (%)
18.7m
73.1%
18.7m
73.2%
18.8m
73.4%
18.8m
73.4%
19.0m
74.0%
Number of homes where DTT is the only digital platform
Homes percentage (%)
10.2m
39.8%
10.1m
39.3%
10.0m
39.1%
10.0m
38.9%
10.1m
39.6%
DTT households and sets estimates
Figure 12
Source: GfK NOP research
Note: Figures in the table are rounded
6.4
8.4
9.6
9.8
10.2 10.1
4.9
8.3
13.7
16.3
18.6
20.2
0
5
10
15
20
25
Q1 2006 Q1 2007 Q1 2008 Q1 2009 Q1 2010 Q1 2011
DTT 1st set DTT 2nd set
DTT on 1
st
and 2
nd
TV sets (millions)
Source: GfK NOP research
DTT on primary and secondary TV sets
Figure 13
DTT quarterly sales (000s) Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011
Freeview set-top boxes 855 724 603 756 596
Integrated Digital Televisions (IDTVs) 2,540 2,341 1,896 3,099 2,586
Total sales 3,395 3,065 2,499 3,855 3,182
DTT DVR sales* 207 153 146 290 201
Source: Sales figures from GfK, as adjusted by Freeview. The 5% upwards adjustment represents Freeviews
estimate of the number of DTT set-top boxes and IDTVs sold in Northern Ireland and offshore islands.
*DVR sales include devices that combine DVR and DVD recording functionality. DVRs sales listed above are also
included in the total sales.
Digital terrestrial television (DTT) equipment quarterly sales
Figure 14
0.8
1.2
1.3
0.9 0.9
0.6
0.4
0.9
1.9
2.5 2.5
2.6
11.8
18.9
30.7
43.4
57.1
68.6
0
10
20
30
40
50
60
70
0.0
1.0
2.0
3.0
4.0
5.0
6.0
Q1 2006 Q1 2007 Q1 2008 Q1 2009 Q1 2010 Q1 2011
Set-top boxes
IDTV sales
Cumulative sales
DTT STBs and IDTV retail sales 2006-2011
Source: Sales figures from GfK, as adjusted by Freeview
Quarterly sales
(millions)
Cumulative sales
(millions)
DTT equipment quarterly and cumulative retail sales
Figure 15