THNK

J U G A A D Y A J A A D O O
Team S.W.A.G. | Manan Reddy | Mehek Contractor | Mudit Sharma | Ritij Khurana | Vignesh Varadaraj

THNK
THE CONTEXT
Comedy Infotainment
Historical
Drama
Game Show News Hour Game Show
Food Show Drama Dance Show
THINK | THE AUDIENCES PARADIGM SHIFT
YouTube channels
such as Equals
Three, Breaking
NYC, Breaking LA,
Your Favorite Martian
Highway
on my
plate
Into The
Wormhole
Big Fat
Indian
Wedding
7 pm
The family is home
Di#erent family members undertake
di#erent chores
Between 8 and 9pm
They start watching TV (Some
families go out on the weekends.
Younger people mostly go out on
one day)
Primetime shows start at 8pm and
are watched by whoever is in control.
Mom - Drama series, Dad - News
and the Kid - Sports or Cartoons.
This is where second screens are
used the most (Mobile, Second TV,
laptop etc.)
Between 9 and 10pm
Frustration brews in the family leading
to complete inactivity of members
not in control or disintegration of
these members
The times that this does not happen
is when there are shows which can
engage the whole family (Comedy
nights with Kapil, Brain Games)
THINK | A DAY IN THE LIFE OF A TV REMOTE
THINK | TARGET AUDIENCE
Demographics SEC-A | SEC-B
Geographic
Urban
Semi Urban Hindi dubbed
Psychographics
Innovative & Creative
Eager to learn
Want more from their television experience than just entertainment
Consider time watching infotainment an investment in themselves
Audience
Primary | 13 25 Years
Secondary | 31 45 Years

The show is about bringing together a group of intellectuals and people with different skill sets
to solve problems through innovation | Jugaad

THINK THUS CREATES A NEW COMMON GROUND OF INTELLECTUAL VALUES
FROM WHICH THE NEW, EMERGING INDIA CAN TAKE OFF...

THNK
THE TV SHOW
ABOUT | CONCEPT NOTE | PILOT | PRODUCTION
VALUE
THINK IS A GAME SHOW THAT BRINGS ABOUT THE BEST IN HUMANITY,
WE ENDEAVOR TO EMPOWER AND DEVELOP THROUGH INNOVATION.
WE WISH TO CREATE A PLATFORM THAT WILL LET EVERYONE BE CREATIVE
AND INSPIRE THEM TO COME UP WITH SOLUTIONS FOR EVERYDAY
PROBLEMS
IN SIMPLE WORDS, LETS UN-COMPLICATE THINGS
ABOUT THE
SHOW
THINK | ABOUT THE SHOW
It all started with the invention of re
through rubbing two stones. You may
say it was an invention but the neprint is
that it was a Jugaad indeed. Today we
have 100 ways of making re but
rubbing two stones still remains the
Jugaad that changed history
Seeing things from a di#erent
perspective
Its about nding innovative solutions that
are sustainable in the longer run.So the
show aims to capture that emotion of
wanting to create something new in an
innovative manner.
THINK | AN OVERVIEW
About
An interactive reality show aimed at showcasing the power of innovation,
and how it can transform lives for the better
Style
Game/Reality Show | Infotainment/Documentary style
Theme
Problems are solved by the invited set of participants by forming two
teams under the leadership of their respective captains.
Language
Primary Hindi
Secondary - English
Duration
Each episode 48 minutes
Each task 2 episodes (Friday and Saturday 10 PM to 11 PM)
Number of
episodes
16 episodes per season
8 weeks
THINK | THE HOSTS
Archana
V$aya
Fun | Energetic | Sporty
| Outgoing
Veer
Das
Energetic |
Humorous | Youth
Icon
THNK
CONCEPT NOTE
THINK | INTRODUCTION
Mini Documentary
Discussion of the problem
Captains & Teams
THINK | TEAMWORK
Budget allocation
Planning and idea
generation - Provided
guidance by experts if
needed
Drafting and preparation -
Provided required
resources by us | Expert
opinions taken after
drafting a solution
Sponsored sheds for
tools and resources
THINK | EXECUTION
The teams implement
their ideas
Results measured
based on problem
characteristics
THINK | EXPERT OPINIONS
A one on one competition between the two teams
to determine which Jugaad is better
Experts discussing approach adopted by the teams
and their ideas
THINK | CONCLUSION
Prize given away to the winning team
A mini documentary showing how the solution can
make the lives of the people better
Both the ideas are uploaded on the internet for public
opinion and tweaks that can be used in other places
THNK
THE TEASER
THNK
THE BUSINESS
MEDIA | REVENUE MODEL | PROMOTIONS
MEDIA
THINK | MEDIA | TV CHANNEL
National
Geographic
Channel
The most credible channel with
similar programming during primetime
NGC is the #1 Infotainment channel in
India and has the highest digital reach
Current programming tone
supports innovation and creativity
Launch Show- 10 PM Friday &
Saturday
Re Run Twice a week 6 PM
THINK | MEDIA | DIGITAL CHANNEL
YouTube Channel
Is the #1 AV
viewership
platform digitally
Viewers looks
for innovative
content
Launch: 2
Weeks after
Channel Launch
REVENUE
MODEL
Details INR INR
Cast
Vir Das +
Archana V$aya
150,000 x 8
shoots
1,200,000
Teams and
Captains
180,000 x 8
shoots
1,440,000
Travel +
Lodging (Avg.)
(50 x 3000) +
(50 x 2000) x 8
shoots
2,000,000 4,640,000
Details INR INR
Pre Production
(Location,
Permissions,
Research)
30,000
Production (People)
DOP 4 + 1
50,000 x 8
400,000
Director 50,000 x 8 400,000
AD x 10,000 x 2 x 8
shoots
160,000
Sound Engineer +
Assistant 20,000 x
8
160,000
Writer x 10,000 x 8 80,000
Stylist x 20,000 x 8 160,000
Music x 15,000 x 8 120,000
Production Manager
x 2 x 10,000 x 8
160,000 1,670,000
THINK | COSTING
Details INR INR
Production
(Equipment)
Primary Camera
(PMW 305 +200) x
4 x 10,000 x 8
320,000
Secondary Camera
x 5 x 2,000 x 8
80,000
Lights x 35,000
(AVG.) x 8
280,000
Audio 10,000 x 8 80,000
Camera Equipment
30,000 x 8
240,000
Misc. (Genset,
Bags, Make Up,
Attendants, Vanity
etc.) 100,000 x 8
800,000 1,800,000
Details INR INR
Post Production
Editor + FCP x 5
days x 7,000 x 8
edits
270,000
Animation
10,000 x 8
80,000
Packaging/ VFX
10,000 x 8
80,000 430,000
TOTAL PRODUCTION COST
INR 8,620,000
THINK | COSTING
Details INR INR
Promotion Cost
TVC Production Cost 1,000,000
Activation x INR 50,000 x 5 cities x 2
Promotions
500,000
Merchandise and Freebie
Manufacturing (5,000 units)
200,000
Digital + Social Media Retainer 50,000
x 12
600,000
Ad Agency Retainer 50,000 x 12 600,000
Misc. 300,000 3,200,000
THINK | PROMOTION COSTING
Details INR INR
Ad Slots (72 Available per episode)
50 x INR 10,000 ((Avg. premium cost) 500,000 x 16 episodes 8,000,000

50 x INR 1000 (Avg. re-run cost) 50,000 x 32 episodes 1,600,000
Sponsorship
Title x 1 3,000,000
Associate x 2 2,000,000 5,000,000
Partners Applicable as per cost
Product Placement
INR 50,000 x 5
250,000 x 16 episodes 4,000,000
Digital
50,000 views x INR .5
25,000 x 16 episodes 400,000
Merchandise
INR 500 x 2000
1,000,000
IPR and International Sales Applicable as per demand
Total Revenue 20,000,000
THINK | REVENUE STREAMS
THINK | PROFITABILITY
Production + Promotion Cost: INR 11,820,000
Total Revenue: INR 20,000,000
Protability : 69.21%
PAID MERCHANDISE SAMPLE
PAID MERCHANDISE SAMPLE
PAID MERCHANDISE SAMPLE
PROMOTIONS
CAMPAI GNS | PAI D MEDI A | DI GI TAL | PUBLI CI TY | ECOSYSTEM
WHAT THE HELL! | A 360 DEGREE CAMPAIGN
#shoutoutloud
Shoutoutloud will be a campaign to engage the TG on all touch points.
It will be intended at creating an ecosystem of content and conversation around our show to
create a buzz on the right media vehicles.
We all see a wide array of wrong doings and issues that concern us but we often refrain from
voicing our opinion about them. We tend to keep them in our sub-conscious and keep on
brooding over them internally.

Shoutoutloud will give the masses a platform to voice their opinion. It is about venting out
your feelings.
The issues can be something as small as your maid not coming on time to something as big
as hating the fact that your tax money is going into the pockets of corrupt politicians.
What this would do is create a positive vibe around the campaign and in the sub-
consciousness of the masses being a part of the campaign or the ones who just watched it.
THINK | BE THE CHANGE! | A 360 DEGREE CAMPAIGN
#thinkchange
Think Change will be a 360 degree campaign that will run parallel to the Shoutoutloud
campaign.
It will revolve around thinking about solutions of the issues of the common man.
Its about being change you want to see and Think Change will be aimed squarely at that.
The campaign will act as a platform for initiating movements and campaigns by the people
themsleves directed towards a change.
The underlying catalyst behind the campaign is the fact that many small things put together
can bring a change. Everything else will follow suite.
So wed be following up with the issues that we get to hear about in the Shoutoutloud
campaign and work towards bringing about a change for greater good.
THINK | PROMOTION | PAID
Television Commercials
30/10 sec TVC
Moments from the show are advertised in 10/5
second cuts on NGC
Activation/Events
The Think Change Campaign
Offline events where the designs of the show find
their way into actual world and their functionality is
explored
Shout Out Loud Campaign
Wed be setting up our Shoutoutloud zones at
places with high foot falls in Tier 1 and 2 cities.
People will be encouraged to come out on the
speaker and shout out their problems.
Freebies
Stationary
T Shirts
Key Chains
FREEBIES | STATIONARY SAMPLE
FREEBIES | KEYCHAIN SAMPLE
FREEBIES | STATIONARY SAMPLE
FREEBIES | STATIONARY SAMPLE
FREEBIES | T-SHIRT SAMPLE
ACTIVATION | CUE CARDS
SEO
Blogs & Collaboration
Mobile Game Application
Website
Social Media
YouTube
Facebook
Twitter
Photo/Video Sharing
THINK | PROMOTION | DIGITAL
THINK | PROMOTION | PUBLICITY
Press
Conference
Media
coverage
We will get coverage from
usage of our products
Activation
support
Events Engagement Virality
Freeebies
Engagement | Buzz
Viewership | Reach
Credibility Building
Social Media Events | Activation TVC
Website Publicity Search | Content
TV Show Word of mouth YouTube Channel
Merchandise |
Freebies
THNK
J U G A A D Y A J A A D O O
Team S.W.A.G. | Manan Reddy | Mehek Contractor | Mudit Sharma | Ritij Khurana | Vignesh Varadaraj