Sie sind auf Seite 1von 5

ESCOVA EL

R$ 599,88
12x de R$ 49,99
GEL TRIPOL
R$ 179,91
9x de R$ 19,99
Digite o nome do produto...
Does Internet
Advertising Work
at All?
By Derek Thompson
Hillary Clinton's
Gay-Marriage
Problem
By Conor
Friedersdorf
The Improbable
Success of 22 Jump
Street
By Christopher Orr
Shun the Atheist
Boyfriend
By Emma Green
JON FREACH JAN 20 2012, 11:15 AM ET
Tweet Tweet
0
72
Understanding "designerly" qualities helps students to spot problem and tackle them in
creative and expressive ways
Singapore's Nanyang Technological University/Wikipedia
During course reviews with students at the Austin Center for Design, where I am a
professor, our faculty saw a concerning pattern. Many of our students were inhibited,
some even fearful, of actually making things. Luckily, they were seeking advice and
direction on how to use their hands and actually experiment.
But the problematic part was that they were students at a design school. We actively
recruit and accept those without deep design backgrounds because of the other skills and
experience they bring to our program like business, science, engineering, education,
social work, or simply their intellectual curiosity and adeptness. We do this with full
confidence that we can leverage our own design training to help them along. The
expectation at our school is that students won't be creating just beautiful objects; they'll
create beautifully smart and socially impactful ones.
But, the fear of literally making these designs was a bright red flag for our faculty.
Students often traced their inhibitions back to childhood when they first grew conscious
of their teacher and peers' judgment. One student vividly recalled what it was like to
have a teacher title his drawing for him to avoid inevitable confusion from grown-ups.
His "making trauma" was intensified when he was in fourth grade and one of his
paintings mistakenly got put into a first grad art show. He didn't win.
Sciences, Humanities, and ... Design? The
Case for a Third Pillar of Education
COOLER AUTOMOTIVO 9L
BLACK & DECKER - polishop
R$ 599,90
10x de R$ 59,99
Digite o nome do produto...
WRITERS
James Fallows
Richard Rockefeller, MD 2:27 AM ET
Megan Garber
This Delivery Cube Promises to End the
Scourge of Pizza Slippage JUN 13, 2014
Uri Friedman
Why We Call Soccer 'Soccer' JUN 13, 2014
8
Share Share
35
Share Share
VIDEO
The Guardian of North
Lawndale
In one of Chicago's poorest
neighborhoods, Billy Brooks is
trying to help kids build a future.
More
SUBSCRIBE EVENTS NEWSLETTERS BOOKS APPS FEATURES IN FOCUS JUST I N Eric Cantor's Loss Is Hillary Clinton's Gain
FOLLOW US
POLI TI CS BUSI NESS TECH ENTERTAI NMENT HEALTH EDUCATI ON SEXES NATI ONAL GLOBAL VI DEO MAGAZI NE

Sciences, Humanities, and ... Design? The Case fo... http://www.theatlantic.com/business/archive/201...


1 of 5 14-06-2014 10:03
This condition is even more widespread the higher you go up the corporate ladder. At
frog, we often engage our clients in visually creative exercises to tap their knowledge
about a domain and strengthen our partnership in the design process. But, in three
different collaborative work sessions that I've facilitated with clients in the past year, I've
been told outright at the beginning: "I'm not good at this, so don't expect much."
In a 1979 research project at the Royal College of Art, Professor Bruce Archer referred
to design as the missing "third area" of education; the first two areas were considered the
sciences and the humanities. Later, in a small book, Designerly Ways of Knowing,
educator Nigel Cross made a formal case for the addition of design to our general
education, namely the K-12 curriculum. But, he was careful to point out the tricky
nature of such a proposition. Cross argued that design, as an area of study, suffered from
a legacy of being a technical vocation, where one is "trained" to be a designer, often
through an apprenticeship of some sort. Its aims are extrinsic, meaning a student is
equipped to perform in a specific social role such as an architect capable of competently
designing a building. But general education, in addition to being non-technical, consists
of intrinsic goals which contribute to an individual's self-realization and basic life skills.
For instance, many of us learned the principles of math and use them to pay our taxes,
but didn't become mathematicians. And, we read Shakespeare to learn about comedies
and tragedies and the use of language, but didn't become playwrights.
In this context, theoretical understanding takes priority over "the how." But, to be a
designer you need both forms of knowledge. With this in mind, Cross called for a
"fundamental change of perspective" regarding design, if it were to be a part of general
education. He asserts that an education in design must have value in and of itself and not
just be influenced by extrinsic motivating factors such as getting a job.
If our students (and our clients for that matter) had benefited from a general education in
design, would they be so apprehensive about the act of making things? What if that
student's teacher had used a different tactic to present his work to the public, one that
didn't lead to a crippling self-consciousness about making his visualizations real?
It's not for lack of talent that he and others don't naturally draw or make something. In
fact, they're often really good at it when they try. Would a general education in design
have relaxed his inhibitions and taught him to love what he makes no matter what?
Perhaps this kind of education, with its intrinsic values, can develop "designerly"
qualities and knowledge in people over the course of their formative years: help them
develop an understanding and ease with the fundamentals of image and form, give them
the skills to spot a wicked problem and the desire to tackle it, provide them with
confidence in expressing their ideas, and instill the conviction to see their inventions to
fruition. After all, we may be afraid to do our taxes, procrastinate paying our bills, or
dread writing that email to a co-worker, but we do them anyway because of our lifetime
of knowledge and experience with such social and cultural norms.
>
4
JUMP TO COMMENTS
ALL POSTS
JON FREACH is design research director at frog. He has a 14-year background in user
experience research and interaction design, and his writing has appeared in design mind
and Interactions magazine. He lives and works in Austin.
Adrienne LaFrance
U.S. Marshals Are Selling 29,656.51306529
Bitcoin JUN 13, 2014
Alexis C. Madrigal
Tech Isn't All Brogrammers, It's Still Nerds
Building New Things JUN 13, 2014
James Hamblin
Forget Calories JUN 13, 2014
Olga Khazan
Extroverts Don't Belong on Mars
JUN 13, 2014
Rebecca J. Rosen
Ta-Nehisi Coates on Not Knowing How
MORE IN BUSINESS
Why Tesla Gave Up
on Patents
TANYA BASU
What Happens If You
Have No Welfare and
No Job?
OLGA KHAZAN
A Dangerous
Question: Does
Internet Advertising
Work at All?
DEREK THOMPSON
ROCHEDO INGENIO 3 - CJ 3
PC - polishop
R$ 149,95
5x de R$ 29,99
Digite o nome do produto...
AROUND THE WEB by Taboola Sponsored Content
Everyone thinks Im going to be
such a cow I get it because I
think the same, admits Victoria
World Observer
Google Gives Us a Sign--Maybe
Ricoh
5 tips to get the best mortgage rates
TopTipsNews
Are Regular Watches On The Way
Out?
Technorati.com
LIVE! Le Mans 24h on Autosport
Autosport
10 Most Dangerous People Foods
for Cats
Womanitely
NICHOLAS SLAYTON JUN 12, 2014
Iraq's Long Unraveling
What If You Have No Welfare and No
Job?
Tweet Tweet
What My Grandma Taught Me
A filmmaker's sweet tribute to her nature-loving, bicycle-riding,
spider-shooting "Gan-Gan"
MORE VIDEO
In Focus
Tweet Tweet
0 72 submit
reddit
Email
Print
8
Share Share
8
Recommend Recommend
35
Share Share
Photos of the Week: 6/7-6/13
Sciences, Humanities, and ... Design? The Case fo... http://www.theatlantic.com/business/archive/201...
2 of 5 14-06-2014 10:03
Elsewhere on the web (Sponsored Links)
JOIN THE DISCUSSION
After you comment, click Post. If youre not already logged in you will be asked to log in or register.
1 Masters of Love
2 Why We Call Soccer 'Soccer'
3 Why We Sleep Together
4 The Feminist Leader Who Became a
Men's-Rights Activist
5 Forget Calories
6 Scenes From D-Day, Then and Now
7 Hillary Clinton's Gay-Marriage Problem
8 You Can't Escape Chemicals
9 Why Tesla Gave Up on Patents
10 Benedict Cumberbatch and the Changing
Face of Hollywood
MOST POPULAR
JUST IN
Eric Cantor's Loss Is Hillary
Clinton's Gain
RONALD BROWNSTEIN
Working Around God: Technology,
the Pace of Life, and the Shabbos
Elevator
DOMINIC PETTMAN
OLGA KHAZAN JUN 13, 2014
ADRIENNE LAFRANCE JUN 13, 2014
The Machine Saving the History of
Sound
CONOR FRIEDERSDORF JUN 13, 2014
Hillary Clinton's Gay-Marriage
Problem
Looking 10 Years into the Future With Intel's Official Futurist
(Gemalto)
The trees are talking (Gemalto)
What the steel sector will look like in 2014 (ey.com)
Tips for Cleaning and Protecting Luxury Vinyl Tile Floors (Shaw
Floors)
You Don't Have to be Famous to Live it Up in Cannes: (Yahoo!)
Sciences, Humanities, and ... Design? The Case fo... http://www.theatlantic.com/business/archive/201...
3 of 5 14-06-2014 10:03
Shun the Atheist Boyfriend 511 comments
The Feminist Leader Who Became a
Men's-Rights Activist 313 comments
ALSO ON THE ATLANTIC
Pope Francis Reveals He Used to Work as
a Bar Bouncer World News
A Year with Google Glass Will Turn You
Into an Obnoxious Monster World News
AROUND THE WEB
4 Comments The Atlantic Login
d
Sort by Oldest Share

Join the discussion


Reply
UpperDecker 2 years ago
As a design professional (Aerospace Engineer, Specialty Interiors) I can't disagree more
with this article ...
The "General Education in Design" is what used come from woodshop, art class,
welding, etc. Becoming a designer, (or even an engineer) is shaped through experience
and yes ... failure. This used to be called apprenticeship... where design school is just a
start.
I can see how design has become trendy, and a good way for schools to turn a buck. The
quickest way to ruin the field is flood it with people who don't have a resume of getting
their hands dirty, and are not willing to spend years learning from their peers (i.e.
apprenticeship).
5
Reply
BBadger 2 years ago
Some teacher in 4th grad stuck your painting into a 1st grade show? Traumatized?
Get over it.
Maybe these students simply aren't fit for being designers in the real world. Design is
less about how you feel about your work, and more about how others feel about it.
Rejection, criticism, and the growth that comes with them are all part of being an artist.
You're not doing these kids favors by sheltering them from the way the real world
operates, especially in an industry where your success is literally made through your own
ability and perseverance.
3
Reply
IntriguedToo 2 years ago
What poor writing!
Reply
Natasha Sinutko Morgan 2 years ago
At least in part, the root of some of your students' discomfort may be in the education
they've experienced--and the lack of the experiential aspect of it. You do hint at this ... but
it seems that to participate in hands-on design, you need to have experience in directing
your own work. Some come by this naturally (and many designers may deem themselves
more authentic if that's the case), but most do not, especially if their
primary-->elementary-->secondary education does not follow this approach. If we
continue at least in the U.S. to have a testing/standards emphasis over an experiential
and critical thinking emphasis, you may just see these mindblocks in your students--and
potential future colleagues--becoming more and more entrenched. What you speak of is
in some models of education, e.g., Montessori and Waldorf, but more and more, not in
the public schools systems of the U.S, except as exemplified by the exemplary teacher --
but it is not systematic. This growing gap in education doesn't just impact design--it
impacts one's ability to productively problem solve in general. I guess what I'm saying is it
isn't so much a need for "design" as the 3rd pillar, but to have the skill to direct your own
work, and to find fulfillment in your work and its progression v. achieving the "desired
result" of a "standard."
WHAT'S THIS?
Share
Richard Rockefeller, MD
JAMES FALLOWS
Favorite

Share
Share
Share
Sciences, Humanities, and ... Design? The Case fo... http://www.theatlantic.com/business/archive/201...
4 of 5 14-06-2014 10:03
Five Letters Are Driving Chicago
Out of Its Mind
Canadian Artist Mia Feuer Is
Building a Sunken Gas Station in
D.C.'s Anacostia River
A New Portal to Pair Eager
Developers and Underused
Properties
More from CityLab
How Ohio's GOP Sparked a
Grassroots Movement to Pass a
Voter Bill of Rights
Here's How to Opt Out of
Facebook's Snooping Your Web
History
Federal Judge Halts Same Sex
Marriages in Wisconsin
More from The Wire
There was only one story in the
financial markets this week
Does the advertising business that
built Google actually work?
Proof that Chinas leaders are really
freaked out about a housing
collapse
More from Quartz
Did The IRS Really Lose Lois
Lerner's Emails? Let a Special
Prosecutor Find Them
Judge Approves Same-Sex
Marriage in Wisconsin, but Places
Hold, Following National Trend
Four Years After Deepwater Horizon
Spill, Oil Continues to Wash Up on
Shore
More from National Journal
Will Sgt. Bergdahl Stay in the Army?
The Pros and Cons of U.S. Drone
Strikes in Iraq
Obama to Iraq: We Cant Do This
for You
More from Defense One
FOLLOW THE ATLANTIC
App store
Google Play
Facebook
Twitter
Linkedin
Google Plus
Tumblr
RSS
E-NEWSLETTERS
Today's Top Stories
This Week
This Month
New at In Focus
CityLab
5 Best Columns
Today's News
INFORMATION
FAQ
Subscribe Help
Masthead
Store
Emporium
Jobs
Privacy
Site Map
Terms and Conditions
Advertise
Advertising Guidelines
Press
Contact Us
Special Reports
Atlantic Scene
Books
Events
Atlantic Media
Get 10 issues a year
and save 65% off the
cover price
FIRST NAME
LAST NAME
ADDRESS 1
ADDRESS 2
CITY
STATE
ZIP
EMAIL
Next
SUBSCRIBE
Fraud alert regarding The Atlantic
ATLANTIC MEDIA
Copyright 2014 by The Atlantic Monthly Group. All Rights Reserved. CDN powered by Edgecast Networks. Insights powered by Parsely .
Sciences, Humanities, and ... Design? The Case fo... http://www.theatlantic.com/business/archive/201...
5 of 5 14-06-2014 10:03