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MEETING PLACE TO FIRST AID


BRADFORD SOUTH EAST CLEVELAND UNIVERSITY PORTOBELLO
AVA PUBLISHING CROYDON HIGHER COLLEGE OF ART LIVERPOOL JOHN MOORES UNIVERSITY AMSTERDAM FASHION INSTITUTE
B102 COLLEGE ESSEX COLLEGE EDUCATION COLLEGE OF DERBY BUSINESS CENTRE
B130 & DESIGN F102 H116
C102 C128 D120 E100 E104
DERMALOGICA

PRESS
A104

UNIVERSITY ACADEMY OF
UNIVERSITY
OFFICE

GE DIGITAL
SOUTHAMPTON SOLENT
UNIVERSITY

NORTHBROOK COLLEGE

CAMERAS
COLLEGE OF LEEDS COLLEGE OF BIRMINGHAM ARTS ART & DESIGN

G114
WALES NEWPORT OF CITY AKADEMIE
FALMOUTH ART & DESIGN UNIVERSITY SWITZERLAND
HUDDERSFIELD UNIVERSITY MODE & DESIGN

UNIVERSITY
B128 C104 COLLEGE H120

SUSSEX
B104 E106 F104 MUNIICH

D118
D104
UNIVERSITY BOURNEMOUTH
UNIVERSITY OF LEEDS ST. PETERBURG
WINCHESTER WEST WALES OF C126 UNIVERSITY ARTS G102 MARIE H104
OF THREAD CLAIRE UNIVERSITY
SCHOOL OF ART SCHOOL OF THE ARTS HERTFORDSHIRE SALFORD RUSSIA
UNIVERSITY OF WESTMINSTER

B106 B126 F112 G110


C106 E108 H122

LASALLE RI BUYER
SINGAPORE
A106

TALK
WILTSHIRE FASHION FASHION CAREERS H124
LECTRA STYLE JOBS STYLE BUBBLE ESMOD - PARIS
UNIVERSITY OF COLLEGE-SALISBURY CAPITAL
E110 F106
CLINIC
F108 F110 G104 G106 G108 H108
ROOM
NORTHAMPTON
EAST LONDON SCHOOL OF ARTS
C108
C124
DE MONTFORT UWE EDINBURGH
UNIVERSITY BRISTOL SCHOOL OF ART
B108 B124 RAVENSBOURNE MANCHESTER
METROPOLITAN D106
COLLEGE OF DESIGN
& COMMUNICATION UNIVERSITY
C110 SCHOOL OF ART
C122

KINGSTON
UNIVERSITY
MIDDLESEX
B110 UNIVERSITY
B122 THEATRE A
Main BAR
Entrance

NORTHUMBRIA
UNIVERSITY
FM
B112

RIVER ISLAND
D108

UCA UCA
EPSOM ROCHESTER
C112 C120

NOTTINGHAM TRENT
UNIVERSITY SCHOOL
UNIVERSITY
OF
THEATRE B
TVU OF ART & DESIGN CENTRAL
B108 B114 LANCASHIRE
D110

Sponsors:
SINNY COW
A110

UNIVERSITY COLCHESTER
JUDGES BATH SPA CENTRE PLYMOUTH COLLEGE
SCHOOL
UNVERSITY OF ART
ROOM B118
DONCASTER
C118 OF ART & DESIGN
C114 D112

ATM

Supported by:
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Sponsors:

Supported by:

2 FASHIONISTA 2010

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EXHIBITORS GRADUATE
FASHION
WEEK
Arts University College BoUrnemoUth northUmBriA University University College FAlmoUth the AmsterDAm FAshion institUte
email: achaisty@auch.ac.uk Fashion Design email: patrick.gottelier@falmouth.ac.uk email: l.t@holden@hva.nl
tel: 01202 3633315 email: e.goldsmith@northumbria.ac.uk tell: 01326 213734 tel: 31 02059 54568
stand no g102 Fashion marketing stand no B104 stand no h116
email: leon.maurice@northumbria.ac.uk www.falmouth.ac.uk www.amfi.hva.nl
www.aib.ac.uk
0191 243 7823/7826
stand no B112 University oF hertForDshire sAint-petersBUrg stAte University oF
BAth spA University email: t.rosella@herts.ac.uk teChnology AnD Design
email: l.pickles@bathspa.ac.uk www.northumbria.ac.uk
tel: 01707 286571 email: liuba.rubenyan@yahoo.com
tel: 01225 332595 stand no C106 tel: 7 812 315 1674
nottinghAm trent University www.herts.ac.uk stand no h122
stand no B118 email: Julie.pinches@ntu.ac.uk
www.artbathspa.com www.sutd.ru
harriet.smith@ntu.ac.uk University oF hUDDersFielD
BirminghAm City University FAshion retAil
tel: 0115 848 8248/ 8232 email: c.allen@hud.ac.uk other exhiBitors
stand no B114 tel: 01484 473972
And Fashion Design www.ntu.ac.uk stand no e106 Arts threAD
email: j.hall@bcu.ac.uk www.hud.ac.uk email: katiedominy@artsthread.com
tel: 0121 331 5878 plymoUth College oF Art AnD Design tel: 020 7627 0801
stand no F104 email: smessam@pcad.ac.uk University oF leeDs stand no F112
www.bcu.ac.uk tel: 01752 203474 email: d.backhouse@leeds.ac.uk www.artsthread.com
stand no C118 tel: 0131 343 3802
BrADForD College www.pcad.ac.uk stand no C126 AvA pUBlishing
www.leeds.ac.uk email: sturner@avabooks.co.uk
email: a.loftus@Bradfordcollege.ac.uk tel 01903 204455
tel: 01274 431632 rAvensBoUrne
email: dorota.watson@rave.ac.uk University oF northAmpton sChool oF the stand no B102
stand no B130 Arts www.avabooks.com
tel: 020 8289 4912
www.Bradfordcollege.ac.uk stand no C110 email: jane.mills@northampton.ac.uk
tel: 01604 893208 DermologiCA
www.rave.ac.uk email: cjoseph@dermologica.co.uk
ClevelAnD College oF Art AnD Design stand no C124
email: vicky.wake@ccad.ac.uk www.northampton.ac.uk tel: 01372 225527
soUth essex College oF FUrther AnD higher stand no A104
tel: 01642 298789 eDUCAtion www.dermalogica.co.uk
stand no D120 University oF sAlForD
Fashion Design email: b.a.aswat@salford.ac.uk
www.ccad.ac.uk email: rebecca.edwards@southend.ac.uk mrmrcannon@yahoo.com DrApers
Fashion Communications and marketing tel: 0161 2952686 email: maria.tapis@emap.com
ColChester sChool oF Art AnD Design email: jenny.sinton@southend.ac.uk stand no e108 tel: 020 7728 3931
email: val.jacobs@colchester.ac.uk tel: 01702 220601 www.salford.ac.uk stand no e105
tel: 01206 712443 stand no C102 www.drapersonline.com
stand no D112 www.southend.ac.uk University oF WAles neWport
email: irene.dee@newport.ac.uk FAshion CApitAl
www.cftg.co.uk email: jenni@fashion-enter.com
soUthAmpton solent University tel: 01633432643/2187
Fashion media and styling stand no B128 tel: 0208 462 9620
CroyDon higher eDUCAtion College www.amd.newport.ac.uk stand no F106
email: jennifer.anyan@solent.ac.uk
email: willism@croydon.ac.uk www.fashioncapital.co.uk
Fashion
tel: 020 8686 5700 ext 3932 email:philip.clarke@solent.ac.uk University oF Westminster
stand no C128 email: fashion@wmin.ac.uk the FAshion CAreers CliniC
tel: 023 8031 9000 email: steph@fashioncareersclinic.com
www.croydon.ac.uk stand no D116 tel: 020 7911 5937
stand no A106 tel: 020 7242 6382
www.solent.ac.uk stand no F108
De montFort University www.westminsterfashion.com
www.fashioncareersclinic.com
email: a.carter@dmu.c.uk thAmes vAlley University
UWe Bristol
tel: 0116 2506161 email: pauline.harrison@tvu.ac.uk email: sca.enquiries@uwe.ac.uk ge DigitAl CAmerAs
stand no B108 tel: 0118 967 5467/5159 tel: 0117 3284716 email: gecameras@bottlepr.co.uk
www.dmu.ac.uk stand no A108 stand no B124 tel: 07966 888240
www.tvu.ac.uk www.uwe.ac.uk stand no g114
eDinBUrgh College oF Art www.general-imaging.com
email: enquiries@eca.ac.uk UCA, epsom FAshion West WAles sChool oF the Arts
email: aproberts@ucreative.ac.uk email: caroline.thraves@colesirgar.ac.uk leCtrA UK ltD
tel: 0131 221 6000 email: b.simms@lectra.com
stand no D106 tel: 01372 202418 tel: 01554 748208
Fashion Journalism stand no B126 tel: 01274 623080
www.eca.ac.uk email: dlampitt@ucreative.ac.uk www.wwsota.ac.uk stand no F110
www.lectra.com
tel: 01227 817494
Kingston University Fashion promotion and imaging Wiltshire College, sAlisBUry
name: r.mann@kingston.ac.uk mArie ClAire
email:jfindley@ucreative.ac.uk email: jennie.hiett@wiltscoll.ac.uk email: amy_kingsley@ipcmedia.com
tel: 020 8417 4067 tel: 01372 202490 tel: 01722 344285 tel: 020 3148 7685
stand no B110 Fashion management and marketing stand no e110 stand no g110
www.kingstonuniversity.ac.uk email: Cgilbey@ucreative.ac.uk www.wiltshire.ac.uk www.marieclaire.co.uk
tel : 01372 202487
stand no C112 WinChester sChool oF Art, University oF portoBello BUsiness Centre
leeDs College oF Art AnD Design soUthAmpton
email: susan.dillon@leeds-art.ac.uk www.ucreative.ac.uk email: norman@pbc.co.uk
email: cl@soton.ac.uk tel: 020 7460 5055
tel: 0113 2028035 tel: 02380 596924
stand no C104 University Centre DonCAster stand no e104
stand no B106 www.pbc.co.uk
www.leeds-art.ac.uk email: laura.zenbergs@don.ac.uk www.wsa.soton.ac.uk
tel: 01302 553578
stand no C114 river islAnD
liverpool John moores University internAtionAl Universities email: natasha.young@river-island.com
www.don.ac.uk/arts
email: d.wilson@ljmu.ac.uk tel: 020 8991 4500
tel: 0151 2315058 AmD AKADemie moDe & Design hAmBUrg stand no D108
University For the CreAtive Arts roChester email: aliansari@amdnet.de www.river-island.com
stand no F102 email: tatkinson@ucreative.ac.uk tel: 49 89386 67816
www.ljmu.ac.uk tel: 01634 888631 stand no h104 sKinny CoW/r&r iCe CreAm
stand no C120 www.amdnet.de email: julia.round@fincomms.com
mAnChester metropolitAn University sChool www.ucreative.ac.uk tel: 0113 394 4333
oF Art esmoD pAris - internAtionAl FAshion stand no A110
email: a.welsh@mmu.ac.uk University oF CentrAl lAnCAshire University www.skinnycow.co.uk
tel: 0161 2473543 email: rturner@uclan.ac.uk email: contact@esmod.com
stand no C122 tel: 01772 893182 tel: 33 01448 38150 style BUBBle
stand no D110 stand no h108 email: twinkle260@hotmail.com
www.mmu.ac.uk www.esmod.com
WWW.uclan.ac.uk tel: 07766 885233
stand no g108
miDDlesex University FhnW ACADemy oF Art AnD Design - institUte www.stylebubble.co.uk
email: g.charles@mdx.ac.uk University oF DerBy
email: adtenquiry@derby.ac.uk FAshion Design BAsel, sWitzWerlAnD
tel: 020 8411 5014 email: priska.morger@fhnw.ch styleJoB
tel: 01332 593198 tel: 4178 888 6860
stand no B122 stand no e100 email: jhalcomb@stylejob.co.uk
www.mdx.ac.uk stand no h120 tel: 07841 938831
www.derby.ac.ik www.fhnw.ch/hgk/imd stand no g104
northBrooK College sUssex www.stylejob.co.uk
University oF eAst lonDon lAsAlle College oF the Arts singApore
email: s.seivewright@nbcol.ac.uk email: h.carter@uel.ac.uk email: ginette.chittick@lasalle.edu.sg
tel: 01903 606250 tel: 0208 223 2517 tel: 65 9477 6100
stand no D104 stand no C108 stand no h124
www.northbrook.ac.uk/fashion www.uel.ac.uk/ava www.lasalle.edu.sg

Diary Date! Next GFW June 5-9 2011


Further Information: 01903 885930 E: enquiries@gfw.org.uk www.gfw gfw.org.uk
2010 FASHIONISTA 3

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CAREERS CLINIC

THOSE IN THE KNOW


THE GFW CAREERS CLINIC
IS YOUR CHANCE TO GET
CAREER ADVICE FROM SOME
OF THE BIGGEST NAMES IN
THE INDUSTRY, SUCH AS...

Caryn Franklin
Caryn Franklin is a former fashion editor and co-
editor of i-D Magazine. Now a writer, consultant
and broadcaster, Franklin has hosted and
produced a variety of TV programmes on fashion.
She has also created documentaries for BBC1, ITV,
Discovery and UKTV Style. She writes for national
newspapers and magazines and has published
four books.
Franklin has worked in education as an external
assessor as well as lecturing at a variety of
colleges. Through her company, Franklin works
with many high street brands.
She has been co-chair of the award winning
Fashion Targets Breast Cancer campaign for
15 years and is Ambassador for the Centre of
Sustainability for London College of Fashion.
Franklin’s latest project, the award winning
All Walks Beyond the Catwalk which she co-
founded and launched in Sept 09, promotes the
importance of diversity in age, size and skin tone
for fashion imagery.

Erin Thompson
Erin Thompson is Head of Visual at Selfridges
and has been for five years. Her focus is looking
after how the business presents itself to their
customers, from windows to in-store design,
store music to mannequins. Thompson runs Caryn franklin
a department of approximately 45 people
across the four Selfridges stores and her vast
team consists of visual merchandisers, project
managers and assistants, production experts, The Royal Society of Arts. Throup has worked as and designers. She constantly sources new
visualisers and stylists. Thompson is part of an art director/stylist with i-D magazine, Arena talent to work with Company, in the form of
the careers clinic to demonstrate the range of Homme+ and V-Man, and designed the cover for photographers, models, hair stylists and make-
different angles to design and fashion and that the December 2008 Dazed and Confused Japan up artists, to ensure an ever-progressing unique
you can study fashion and put that studying to magazine. This included an eight-page portfolio look in a very competitive market. In February
other uses. Thompson fell into the visual career of his work. His unconventional way of exhibiting this year, Brennan launched ‘High Street Edit’ a
and couldn’t believe how perfect it was for the fashion designs is what got him noticed, such as bi-annual fashion and street style magazine.
skills she had: it’s a creative-problem-solving-on- showcasing his designs on life sized sculptures at
demand job and needs people who are practical one show rather than using models. Adrien Parry Roberts
and creative. She feels that not enough people Adrien Parry Roberts is course leader of the
know about visual merchandising as a career Oonagh Brennan prestigious BA (Hons) Fashion Design course at
option and the amazing opportunities it can hold. Oonagh Brennan is Fashion Director of Company the University of the Creative Arts Epsom. It’s
Magazine. Brennan is responsible for translating a dynamic course which teaches students the
Aitor Throup the latest trends from the catwalks into the lives basics of fashion design, giving them the skills
Aitor Throup is an Argentinean born fashion of style conscious girls in their 20s and 30s, and knowledge they need to create a fresh and
designer, who studied a BA in Fashion Design ensuring the fashion in Company from the cover innovative final collection – a collection which
at Manchester Metropolitan University. His to the shopping pages, whilst inspirational and they could go on to showcase at Graduate
passion and skill for drawing has seen him win directional, is also affordable and wearable. As Fashion Week. The course also concentrates
numerous awards including ITS #FIVE Collection the fashion director of a magazine for young on teaching historic, social and cultural content
of The Year Award and the i –D styling award trend conscious girls, it is Brennan’s responsibility that surrounds fashion design, which helps to
as well as awards from Levi’s, Umbro, Evisu and to keep her finger on the pulse of new labels spark original ideas and influence future designs.

4 FASHIONISTA 2010 www.fashionistamag.co.uk

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CAREERS CLINIC

NOW

Aitor Throup Sarah walter monica teodoro

adrien parry roberts Oonagh Brennan erin thompson

Close connections within the industry make this Monica Teodoro GFW Careers Clinic
particular design course extremely popular, and Monica Teodoro is the Marketing Manager for
because of this the studios are always bustling L’Oréal Professionnel. Teodoro is responsible for 11.45am and 2.15pm
with a flurry of positive energy. developing the business within the professional
products division, whilst working in close in Theatre B
Sarah Walter partnership with salons to help hairdressers
Sarah Walter, Director of Fashion dream, excel and succeed. L’Oréal Professionnel Tickets: £17.50
Communications at River Island (which includes is not only a leader in the UK professional
Style Insider, Sessions, and Graduate Fashion marketplace, but also one of the most dynamic
Week) began her career as fashion assistant and creative businesses in this arena. Teodoro
for Vogue. She then became accessories editor and her team combine a strategic vision and
before taking the role of Africa freelance art creative mind showcasing the brand’s passion
director and safari guide for four years. Walter for fashion with cutting edge technology to bring
left Vogue to become editor at Harpers Bazaar, to their clients a portfolio of high performance
and after a role as fashion director at Marie Claire products that meet their individual needs. The
became Head of Fashion Communications (Lily work developed reflects the personality of the
Allen, Giles, Kelly Brook campaigns) at New Look. individual: to be inspired, to take fashion to their
Walter knows everything there is to know about hearts, pushing the boundaries of creativity and
working in the fashion industry. achieving outstanding results.

www.fashionistamag.co.uk 2010 FASHIONISTA 5

04careersclinic.indd_subbed[AG].indd 5 26/05/2010 18:30:54


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INSIDE

Welcome to our third Education Day, which I am delighted to


say, continues to go from strength to strength
We’ve had terrific feedback from teachers and students from all over the country who have found the
event informative and inspiring.

For anyone who is interested in a career in fashion, the Education Day is a great opportunity for them to
meet and talk to universities. The day also includes a chance to see our fantastic Gala Show as well as
hear from industry experts at the Careers Clinic on what it takes to make a successful career in fashion.

With the growing importance of the creative industries in the UK, there is a huge demand for British
talent. Current government statistics state that the creative industries accounted for 6.2 per cent of
UK Gross Value Added in 2007 and, calculated as a percentage of GDP, the UK has the largest creative
industries sector in the world!

This year’s students are the future of the industry and their talent and enthusiasm needs nurturing.
That is why we’re so keen to meet the stars of tomorrow and give them every opportunity to make the
right choices now, so they can help grow the industry and join Britain’s world leading creative sector.

We hope you enjoy the GFW Education Day.

Terry Mansfield CBE, Chairman of Graduate Fashion Week

Contributors
Anna Nightingale
Anna is a student who drinks too many cups of
tea, is fascinated by the sky, and loves to talk -
or type - when nobody is listening. She snaps
far too many pictures and shares some on her
blog; anything and everything from nights out
to friends, fashion and make up. She never in a
million years expected anybody to read it, but
it seems to have caught on and she’s met some
wonderful people.
annaxbella.blogspot.com

Sarah Farrell
Emma Griffiths Sarah is a 20-year-old student from London.
Editor-at-Large, Emma Griffiths, is just about to As well as studying and working on her blog,
embark on Fashion Promotion at UCA Rochester she loves spending time with friends, going
after taking a year out to discover the world of shopping, to the theatre and London’s hot spots.
fashion. She has an obsession with floral prints This summer is time for a long overdue holiday,
and making plans that never turn into actions. catching up with friends and perfecting her
She hopes one day to rule over the fashion world, recently acquired baking skills! Sarah’s advice to
in one way or another, and train and advise anyone going to uni would be to make the most
people how to do the same. Welcome to the of and enjoy every opportunity you get given.
world of journalism! somehow-someday.blogpsot.com
wardrobe-wonders.blogspot.com
Lori Sherman
Lori Sherman has been fascinated by the
world of fashion ever since she first laid eyes
on her grandmother’s high heel collection
at the tender age of seven. Now she gets to
explore the inner workings of the industry
as a freelance fashion journalist. In this
issue, Lori meets up-and-coming designer,
Emma Griffiths to find out what it’s like to put

Sarah Sandiford
Studying Magazine Publishing at London College
of Communication, Sarah is living the secret life
of City Girl in her rambling blog: City Girls Fashion Emma Long
Blog. The 20-year-old lives and breathes fashion, Emma Long is from the little island of Jersey and
plans to become a fashion or beauty journalist is currently studying for her A-levels. She plans
and conquer the Devil Wears Prada fashion to take a gap year and hopes to study Fashion
industry. Promotion with Styling.
citygirlsfashionbox.blogspot.com jerseyandthemonkey.blogspot.com

6 FASHIONISTA 2010 www.fashionistamag.co.uk

masthead.indd_subbed[AG].indd 6 26/05/2010 19:37:05


INSIDE

CONTENTS
SPOTLIGHT
SPOTLIGHT

hot off the press ...................................................... 8


Online
Onlinestyle
style The students to watch out for in the fashion world
MENSWEAR BUYER

A
JOHN BRIGHT

nyone who loves shopping has

What’s your fashion future .............................. 10


heard about it. Anyone who has the
internet knows about it. And most
of us Fashionista’s have bought
something from it. It’s ASOS.com.
Aimed at 16-34-year-olds, ASOS.com attracts over
6.9 million visitors a month and is the UK’s largest
independent online fashion and beauty retailer,
with 1,500 new lines added each week. Emma
Griffiths went down to ASOS.com HQ to check out
JENNY DUONG
Take our quiz to find out what fashion future you have
who’s doing what and how you can get there

PUBLIC RELATIONS
John Bright, the man behind menswear
The reason you see ASOS.com products in buying for ASOS.com, started out in sunny
magazines is because of the angels in the PR South Africa where he studied Clothing

“Online
department. Working her magic is Jenny Duong, Production, a course, he says, “was more
press coordinator for ASOS.com. Responsible for geared to do with factories and how to
fashion and beauty PR, Jenny must also make run them, but gave a basic on all elements
sure her team continues to push ASOS and their
is every- of fashion design, fabrics, quality, and

fashionable subjects ............................................ 12


STYLIST CONSULTANT

branded items into magazines and the media, so production.” It was here that John’s interest in

where now,
you can see what amazing products they have to fashion began. After originally wanting to be
offer. Not only that, but with the huge growth ASOS. an architect, John secured a placement in the
com - they are now advancing out into the US and buying department of a factory and the rest
Europe - it seems there’s no stopping the online
everybody is history. “Day to day buying involves looking
SOPHIE COOPER

shopping phenomenon. “Online is everywhere now, at daily sales, so if a line is doing well we see

is going
everybody is going online,” says Jenny. “Social media how we can recreate this,” explains John. He
is at a frenzy, and ASOS, having launched in 2000, also spends time in meetings, discussing the

A-levels and foundation courses for your fashion career


set everything in place for everyone else to follow.” development of new products with suppliers,
Day-to-day life seems to be a hectic mixture of
clothes, clothes and more clothes for Jenny. So how
did you get into this fabulous world of PR? “I jumped
online” and within ASOS. Then comes the travelling. “I
travel to a lot of factories and offices in other
countries, like China and Turkey, as well as on
from interning at Glamour magazine and from my trend inspiration trips to Tokyo, LA and New
experience started my first role as PR assistant. Stick York.” But John is quick to point out these
SARAH WILKINSON – HEAD OF to it, don’t give up,” Jenny says. ‘That’s the best thing trips aren’t holidays. “We get ideas and see
DESIGN WOMENSWEAR someone told me and it’s so true.” what’s coming up, buy samples
Sarah Wilkinson is the woman behind what and see what’s in the shops
you’ll be wearing this season. Head of Design, and what’s coming forward
Sarah oversees the Womenswear design Ever wondered how ASOS.com looks so good? That’s the result in those countries.” So, how

diary of a fashionista ........................................... 14


department in all of ASOS.com’s collections. of Nicola Neophytou’s hard work: she plans the women’s and do you get into the world of
After studying Knitwear and Fashion Design Being a stylist isn’t always as glamorous as it styling for editorial you have to make sure the beauty home pages. Pages are updated weekly and planned just buying? “Work experience!”
at Nottingham Trent University, Sarah went seems. “When you’re styling, you’re down on garments and the rest of the image looks good.” a week and a half ahead of when they go live. It’s a fast paced says John. “Lots of courses do
on to freelance in New York. Now as head your knees tying laces and hemming trousers!” While she works at ASOS, Sophie’s main aim is to job, but as Nicola explains, online gives you more to experiment offer it, but even before that
designer, Sarah gets to travel to New York, laughs Sophie Cooper, freelance stylist consultant bring continuity across the site in terms of the with. “It offers you the chance to create a three-dimensional try and do it in the holidays,”
Tokyo, Berlin and Montreal. “It’s interesting to for ASOS.com. “It’s a busy career, trying to juggle look, feel and style they are trying to achieve. way of offering product to the customer.” Whether it’s shoes he advises. In this industry the
go elsewhere to see what they’re wearing and everything and there are lots of aspects to it, Each brand has to have a different take as they or dresses, it’s Nicola’s job to make it exciting for those who more experience you have, the
add an edge to wardrobe classics, as well as but very fast paced and enjoyable as it’s new appeal to different customers. Like many in the come to the home page. “We just shot a maxi dress feature. more you will know about the

Emma Long blogs her time in the fashion world


going vintage to re-create the classics.” Sarah and different everyday,” she adds. After studying industry Sophie stresses the importance of work When it’s up, the customer will see four maxi dresses and business. “It shows you’re hungry
wants to make sure ASOS.com clothes are an English degree Sophie knew a career in the experience. “If you work hard when you’re doing the girl will move around so you can see the front and for it and if you’re good you could
“organic and diverse enough so people can fashion industry was for her. Both parents are in it, you will get noticed, even if it doesn’t seem like back,” she explains. Nicola studied typography and graphic even be offered a job,” John adds.
style themselves in a unique and individual the arts world and growing up around fashion, it at the time!” Sophie advises to be persistent, design which she says helped her with what she’s doing Online clothes shopping seems to
way.” But she stresses that it’s not all about it was a natural career choice. Sophie previously (but not a stalker), put together a great CV, be now. “It taught me to understand the message you want be the way of the future. It has less
the fashion when it comes to her type of job worked at Marie Claire as a stylist, so she knows enthusiastic, take initiative, send letters and to convey and how you can portray that through type.” limitations as opposed to retail, there’
- you need a rounded interest in the arts such the real difference between online and editorial e-mails and eventually they will get picked up. are no space constraints and retailers
As with most jobs in the creative industry it can be hard
as music, film and painting. “We look at things styling. Although very similar, Sophie says they Sophie is only too aware of the sacrifices you
to establish yourself in the design world, but Nicola have more freedom to put products
like up and coming bands, how they’re styling both present different challenges to her role. have to make within the industry if you want
advises to take the good with the bad and persevere. that people love out there. “There’s no
themselves and how the ASOS girl will be “Styling for online and editorial are two very to make it. “I did work with no pay somewhere
barrier to shopping online as everyone
influenced.” Who will be wearing what next different things. Online is constant, with exciting for about a year, which was hard, but I got the
NICOLA NEOPHYTOU

interview tips ........................................................... 16


nowadays has internet,” John says.
season - it’s Sarah’s job to know! new products coming through all the time. Unlike experience I needed out of it so it was worth it.”
SENIOR DESIGNER, CREATIVE
22 FASHIONISTA 2010 2010 FASHIONISTA 23

22asos use.indd_subbed[AG].indd 22 26/05/2010 18:04:49


22asos use.indd_subbed[AG].indd 23 26/05/2010 18:49:33

How to shine through the interview process


xxxxxxxxxxxxxxx
FASHION

Grace Kelly
xxxxxxxxxxxxxx

e.g... a label of her own ........................................ 21


Style Icon lori Sherman speaks with designer Emma Griffiths
GLAMOUR AND BEAUTY AT
THE V&A, BY SARAH FARRELL

online style ............................................................... 22


WWW.SOMEHOW-SOMEDAY.
BLOGSPOT.COM

T
Illustrations: Giséle Scanlon

he latest exhibition at the Victoria


and Albert (V&A) Museum in London
showcases the timeless elegance of

down at ASOS.com HQ
one of the most iconic women of the
20th century: Grace Kelly. As well as featuring
costumes worn by Grace in films such as Rear
Window and High Society, the exhibition also
includes items from her personal wardrobe.
Admire the dress she wore for her first meeting
with Prince Rainier of Monaco, whom she later
went on to marry, and couture pieces designed by
Dior, Balenciaga and Givenchy. Much like Audrey
Hepburn, Grace Kelly has become synonymous

blog’s the word ....................................................... 24


TOM GRIFFITHS, AUTHOR OF BEFORE YOU GO: THE with the sophistication, glamour and beauty of a
past era and is known to all as a style icon.
ULTIMATE GUIDE TO PLANNING YOUR GAP YEAR
AND FOUNDER OF GAPYEAR.COM, SHARES HIS SIMPLE ELEGANCE
TOP 10 TIPS FOR YOUR FASHION RELATED YEAR OUT So what makes her style and approach to fashion
so enduring and appealing to us today? Firstly,

1 7
Visit the fashion capitals of the world. This is Be keen and have the confidence to ask she was unquestionably naturally beautiful, with
SPOTLIGHT ON
your chance to go where the stylish people anyone and everyone for some work or an exquisite bone structure, radiant complexion

Delving into the world of blogging


Fashion Journalism are. Look at what everyone’s wearing, take experience. Take the leap - it will pay off. and luminous eyes. Secondly, her uncomplicated
if you’re a budding journalist, then the best lots of photos and get some inspiration for approach to fashion led to the development of a
thing you can do before trying to break into your own collection. style that favoured simple elegance and classic

8
the business is get yourself some experience. Take a walk on the inside. A lot happens shapes. Such was her influence, leading retailers

2
Work experience is invaluable to people Get in touch with fashion houses around behind the scenes, so why not visit a in the 1950’s developed the ‘Grace Kelly look’, so
wanting to get their break in the world of the world: Diane von Fürstenberg in factory in India, a cotton plant in China fans, and the fashion conscious, could emulate
journalism and the only way you can get New York, Chloé in Paris, Issey Miyake in or a weavers workshop in Peru. her style. Finally, the fairytale path her life
noticed is by doing as much as you can to get Japan. Tell them what you’re doing and followed saw her evolve from screen princess to

9
your name published. ask them for an internship. Host your own fashion show. If you don’t real-life princess and forever made her a cultural
Website, www.projects-abroad.co.uk, has a fancy a gap year, why not make a few icon (why can’t things like that happen to me?!).

3 class of 2010 .............................................................. 26


great journalism section with the opportunity Keep a blog or diary of everything you designs at home then organise an event In her new role, Grace became patron of many
to work abroad doing journalism in print, do. That way, your family will know to showcase them. Invite the press, Parisian fashion houses, and through the 60’s and
radio or TV. Overseas voluntary work such what you’re up to and it will be a great some VIPs, get some publicity, then auction your 70’s her style continually evolved.
as this would be a great addition to your reference for your statement or portfolio. wares for charity! To me, Grace Kelly represents classic elegance
CV, make you stand out from the crowd and at its finest; her intelligent approach to fashion

4 10
having this experience on your personal Do something interesting and different. Think big. Start high and go from demonstrates that style does not originate from
statement would certainly give you the edge It will open doors for you in the future, there. If you don’t aim for your slavish adherence to trends, but rather from a
over other applicants, not to mention being a you’ll meet people from the industry and dream gap year then you’ll never clear recognition that timeless fashion comes

Rankin photographs final collections from some of this year’s GFW talent
great rewarding experience for yourself. you’ll get heaps of helpful contacts. achieve it. Think “what could I do from a personal understanding of what works for
If you’re more into being an eco-fashionista that would be amazing?” No matter how crazy or you. After all, Grace wore the clothes, the clothes

5
and fancy a bit of conservation on your year Take the initiative. Apply for work impossible you think it might be, it’s worth a go. didn’t wear her.
out (before you come home to design a experience with Henry Holland, ask to sit Be that person who is different; be the one they
fabulous eco range of clothing), check out in on a photo shoot with Mario Testino. won’t forget! Grace Kelly: Style Icon runs at the V&A until
Earthwatch: http://www.earthwatch.org/ Now imagine putting that in your CV! September 26th. For more information visit
europe/expeditions. You get to work all over If you’re interested in travelling around the www.vam.ac.uk.

6
Grace KellyPhotograph by Erwin Blumenfeld New York, 1955.
the world with scientific experts in the areas Be unique. Don’t follow what everyone world to the fashion hot spots, on your gap year © The Estate of Erwin Blumenfeld 2009
that concern you. Whether it’s saving the else is doing on their year out, especially next year, why not get in contact with gapyear. Grace Kelly with her Academy Award for Country Girl, 30 March 1955
© Everett Collection/Rex features
Amazon Basin’s pink dolphins or working with for competitive courses such as fashion. com. They’re looking for a student to follow. You Engagement of Grace Kelly and Prince Rainier of Monaco, 1956

Get the look ............................................................... 35


© Snap/Rex features
the Samburu people of Kenya, you could end Contact everyone around the world and could be the next hot shot fashion journalist! Grace Kelly and Prince Rainier of Monaco, 1956
up anywhere doing your bit for the world. see who wants to take on some extra help. Email: Vicky Lee (vlee@gapyear.com) © Snap/Rex features
Grace Kelly in ‘Rear Window’ with James Stewart, 1954
© Everett/Rex features

42 FASHIONISTA 2010 www.fashionistamag.co.uk www.fashionistamag.co.uk 2010 FASHIONISTA 43

42gap grace.indd_subbed[AG].indd 42-43 26/05/2010 17:55:42

Easy tips for a stunning new look

the goddess guide ................................................... 36


20 things a girl should know
xxxxxxxxxxxxxxx
GODDESS GUIDE GODDESS GUIDE

recessionista fashionista ................................ 38


THE GODDESS GUIDE
FASHION AUTHOR AND ILLUSTRATOR GISÉLE SCANLON
A look into the world of clothes-swapping
SHARES HER TOP 20 GODDESS TIPS

top films ...................................................................... 40


1. WHEN APPLYING 6. WHEN PINNING A GARMENT
FRAGRANCE Never put pins in your mouth if you wear lipstick
Because fragrance rises naturally, spray or because it will stain the material. Use a small pin
smooth perfume or body cream onto skin cushion attached to your wrist by a band instead.
from the feet to the shoulders. If you only
spray on your neck and chest it will eventually 7. HELP TO BREAK IN A NEW PAIR
rise and disappear. OF SHOES

must-see fashion flicks


By rubbing some candle wax along the edge of
2. MAKE YOUR NAIL POLISH the heel to soften it.
GO FURTHER
By gently rolling the bottle to mix it, rather 8. PUT JEWELLERY ON LAST
than shaking it. You’ll get more value from Cosmetics, hair products (especially hairspray)
your nail polish and avoid bubbles. and perfume can be corrosive so put your
jewellery on last. When removing jewellery, 13. ADD LIFE TO YOUR DENIM 17. REMOVE AN OILY RING LEFT
3. GIVE YOUR HAIR A NATURAL, wipe with a soft cloth as oil from skin cells and By not over-washing it. Instead, when you do BY PRODUCT ON WOOD
SHINY GLOSS perspiration will cause it to dull. wash them, turn the jeans inside out, By mixing talcum powder and methylated spirits
By whisking together a few tablespoons of wash on a very low heat and leave into a sloppy paste. Paint on the stain and leave to

top reads ...................................................................... 41


olive oil, an egg yolk and a couple of splashes 9. BRIGHTEN YOUR NATURAL to dry naturally. It will add another dry. Then brush off.
of rum. Apply the mixture to wet hair – it smells NAIL COLOUR year to their life!
yum – and wrap in a warm towel. Shampoo out By soaking discoloured nails in a bowl filled with 18. CREATE SILKY SMOOTH FEET
after 30 minutes for hair with a rich, hydrated warm water and the juice of a whole lemon. It will 14. PERFECT HEELS By stirring two tablespoons of light olive oil
and shiny lustre. seriously brighten the nail beds. Keep a Sharpie marker pen in your (not extra-virgin as this is too sticky) with two
bag and whip it out to cover any tablespoons of granulated sugar. Rub the mixture
4. GET THE MOST FROM YOUR 10. REMOVE A CIGARETTE BURN unsightly heel or toe scuffs on shoes. into your feet, focusing on any hardened, callused
BEAUTY PRODUCTS FROM CLOTHES OR CARPET areas. Rinse under warm running water and then

Must-read fashion books


Once a product is opened it starts to By pouring a little milk on the stain and leaving 15. BACK TO BLACK gently pat dry.
deteriorate because of exposure to bacteria it to soak in. This will dilute the colour and stop it When your fave black jeans fade with
from fingers, so use the plastic stick supplied browning. Then rub the stain with a raw potato time a good trick is to re-dye them with 19. TO REMOVE INK STAINS
or a little spoon to scoop out your cream. Don’t and wash as normal. Dylon Fabric Dye for Machine in Black FROM ALL SORTS OF MATERIAL
leave your product on a window sill as it can Velvet, approx £5.25 from John Lewis. It’s Spray with hairspray first and then clean. (This
change its potency. Check for the little pot 11. PREVENT JEWELLERY RASH great for updating tired black garments. works particularly well on wool).
symbol on the product which tells you how Paint a layer of clear nail polish onto gold plated
long it will last after opening and jot the date in pendants on necklaces to prevent sensitive 16. COVER YOUR BIKE 20. ZIP UP
your diary of when you opened it. skin having a reaction. A good tip if high street WITH STICKERS Make your zip run more smoothly in your jeans
jewellery tends to give you bother. It’s a great anti-theft device, as by rubbing the teeth of the zip with the lead of

get cracking .............................................................. 42


5. KEEP YOUR FAVOURITE it makes your bike instantly a pencil or a piece of natural beeswax (found in
ITEMS PERFECT 12. MAKE-UP BRUSHES recognisable and difficult for a thief hardware stores). This is also a good tip for a stiff
By doing up all the buttons when you hang a After each use, rub your make-up brushes with to strip down fast. zip on a purse, handbag or boots.
coat in your wardrobe. Always do the buttons tissue to remove excess product. Wash regularly
up on heavy wool cardigans and fold and store in baby shampoo and water and leave to dry The Goddess Guide and The Goddess Experience
them flat. For fine gauge cashmere sweaters naturally in the air lying flat. (£12.99 each), by Gisèle Scanlon are published by
hang them on padded hangers. Harper Collins
www.thegoddessguide.com

Tom Griffiths puts a fashionable twist on a gap year


www.twitter.com/goddessguide

36 FASHIONISTA
FASHIONISTA2010
2010 www.fashionistamag.co.uk
www.fashionistamag.co.uk www.fashionistamag.co.uk 2010 FASHIONISTA 37

36thingsagirl.indd_subbed[AG].indd 36-37 26/05/2010 17:43:27

grace kelly: style icon ........................................ 43


Editor: James Donald A look into Grace Kelly’s wardrobe at the V&A Museum
Head of Design: Kathleen Rayfield
Deputy Editor: Emma Griffiths horoscopes ............................................................... 50
Sub Editor: Ann Browning your style in the stars

Thanks to June Barker at GFW and


Fi and Tanya at SCPR

Cover
Photography by Rankin
Designer: Anna Lee at De Montfort University

www.fashionistamag.co.uk 2010 FASHIONISTA 7

masthead.indd_subbed[AG].indd 7 26/05/2010 19:37:28


HOT PROPERTY

FASHIONISTA TAKES A
LOOK AT THE STUDENTS
TO WATCH OUT FOR IN
THE FASHION WORLD. WE
FIND OUT THEIR STYLE,
THEIR FAVE DESIGNERS
AND WHAT ADVICE THEY
HAVE FOR NEW RECRUITS

hOT OfF THE PRESS


NOTTINGHAM TRENT
UNIVERSITY

ROSANNAH PALMER –
BA (HONS) FASHION DESIGN
Noir’, focusing on the dark and sensual
WHAT THEY SAY: allure of the iconic screen siren. The
“Rosannah gives a great deal of thought to the collection captures the intensely sexual and
context of her ideas before embarking on them. provocative image, whilst still maintaining
Her design is always creative and experimental, a sophisticated elegance and witty charm
producing innovative and directional ideas. She through beautiful fabrication and an
creates imaginative 3D development to help her evocative yet subtle colour scheme.”
produce highly individual designs. She has an
excellent awareness of fabrics and knows how Favourite designer: Lanvin – “I guess it’s the
to build a range within a collection successfully. search for perfection from season to season
Her cutting and manufacturing skills are first rate, that moves me forward” - (Alber Elbaz)
as is her ability to develop ideas directly on the
stand. Rosannah’s final collection is innovative ADVICE
and clearly demonstrates her ability to develop • Do as much work experience as possible to
product for the designer market through in-depth develop and understand how the industry is
analysis and investigation documented research.” structured and the job roles within.
• Focus and work hard – you only get out of it
WHAT SHE SAYS: what you put in.
The collection: The glamour of ‘old Hollywood’ • Don’t lose sight of your dreams – and never
meets with the gritty sexuality of pre – war ‘Film give up!

8 FASHIONISTA 2010 www.fashionistamag.co.uk

08watch out].indd_subbed[AG].indd 8 26/05/2010 19:00:17


MANCHESTER
SCHOOL OF ART HOT PROPERTY

REBECCA
THOMPSON -
BA (HONS)
FASHION

WHAT THEY SAY:


Rebecca’s strengths lie
in the evolution of her
design ideas from emotive
personal research and her
thorough application to
all aspects of the design
process to realise garments.
She makes the most of her
skills in her work to carry
out her designs through
to the finest detail with
an exceptional grasp of
construction skills. Rebecca’s
final collection clearly demonstrates her
understanding of how individual creativity can
be applied to the demands of a complex fashion
industry. Not only that but her talent has been
recognised publicly; she was a finalist at the FAD
competition where she presented two outfits
during London Fashion Week, and has gained a
place on a prestigious MA Womenswear course.

WHAT SHE SAYS:


The collection: My collection transcends the idea
of combining comfort and construction, drawing
contrasting inspiration from photographer
Roman Vishniac’s work documenting Jewish
children in Eastern Europe and Rackham’s 1930’s
book illustrations. Experimenting with both
historic and modern techniques and textures,
I have developed upon the idea of a ‘nostalgic
future’.

Favourite designer: Betty Jackson – “Clothes


should do a job for you. They should be a tool to
be used how you wish to use them.”

ADVICE
• Grab every possible opportunity with both
hands, you never know were it might lead.
• Work experience is essential in developing an
accurate idea of how the industry works.
• Enjoy what you do, it will heighten your
enthusiasm to push new ideas.

www.fashionistamag.co.uk 2010 FASHIONISTA 9

08watch out].indd_subbed[AG].indd 9 26/05/2010 19:01:34


What’s youR
QUIZ

fashion
future?
1 Your fashion dream is: 7 Your favourite part of a
a) Styling the hottest celebs department store is:
b) Seeing models on the catwalk in your designs a) The beauty counters
c) Creating the new ‘It’ bag b) The designer section (if only it wasn’t so pricey)
d) Organising a huge fashion show (and of course c) Hats, bags and shoes
the after party) d) The sale rack
e) Being a writer for Vogue magazine e) The high street bit with all the new trends

2 Your favourite subject at 8 Your fashion god is:


school is: a) Grace Coddington
a) You were too busy applying everyone’s make- b) John Galliano
up in the girls’ loo to go to class c) Christian Louboutin
b) Art d) Max Clifford
c) Textiles e) Anna Wintour
d) Business
e) English 9 YOUR handbag:
a) Contains hairbrushes, hair bands, and
3 You’re planning a big night endless amounts of make-up
out, do you: b) Must be big enough to carry your sketchbook
a) Make sure your friends come to yours first so c) Just one? I have a whole wardrobe full of bags!
you can help them get ready d) Is oversized and contains your entire life
b) Spend all day cutting and sewing a new outfit e) Is full of rubbish, bits of paper, numerous pens
c) Wear an artfully layered outfit of contrasting and your notebook, somewhere…
textures, finishing the look with fab accessories
d) Wear whatever you could find and convince
your friends you look fabulous
e) Pick out your favourite looks from a magazine Mostly ‘A’S
and get down to the high street You’re all about the image - hair, make up, the
outfit, you know how to make it look good. A
4 You can’t live without: career as a stylist is your destiny!
a) Your entire make-up collection
b) Your sketch book Mostly ‘B’s
c) Your jewellery You want to design, but not everyday items. For
d) Your Blackberry you, a dress is a work of art! You’d be amazing as
e) Your laptop and books a couture designer or pattern cutter.

5 Your friends know you as: Mostly ‘C’s


a) The stylish one You love the way a garment feels, and everything
b) The original one you can add to it. You’ll soon be designing
Illustration: Gisele Scanlon

c) The glamorous one jewellery or making shoes and hats!


d) The loud one
e) The brainy one Mostly ‘D’s
You’re a natural when it comes to selling
6 When you open a magazine something – you could even sell snow to Eskimos!
you always turn to: PR, marketing and advertising are for you.
a) The ‘How to Create This Look’ pages
b) The fashion photoshoot Mostly ‘E’s
c) The 100 Hot New Accessories You love to read and write and your fashion
d) The sexy new ad campaign from Dior knowledge is second to none. A career as a
e) The latest report on a hot new designer fashion journalist is beckoning you.

10 FASHIONISTA 2010 www.fashionistamag.co.uk

10QUIZ.indd_subbed[AG].indd 10 26/05/2010 16:36:23


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012829A1_TVU_FashionAd_152x214.indd 1 19/05/2010 11:28

MA Design: Fashion & Textiles


For further details please contact
Frances Turner course leader
f.turner@bathspa.ac.uk
+44 (0)1225 876134
www.artbathspa.co.uk

10QUIZ.indd_subbed[AG].indd 11 26/05/2010 16:36:37


A-LEVELS

FASHIONABLE S
W
e all now that school just the (rare) fun ones so of course that would mean
too cool for isn’t that cool. Most of us some may not take it as seriously as others.
can’t wait to take the big Just make sure admissions know you chose it
school? Think leap, leave everyone and to become the next Max Clifford (PR god to the
again. EMMA GRIFFITHS everything behind and get stars) and they’ll be as happy as pie.
to the fabulously fashionable world of university.
looks at the It’s where new doors open and where you’ll be To be or not to be
a-level subjects deciding on how your life will go (well deciding English is quite handy for the budding journalist
every fashionista whether you’ll be shopping in Primark or Pucci). or PR. Dropping in a bit of Tennyson here and
So, to get where you want to be here’s a few Shakespeare there always works wonders when
should study A-levels that will help you along the way. trying to impress. Knowing your way with words
is also key: spelling mistakes are so unglamorous!
The Arty stuff
Textiles, photography, graphic design, art: if you You’ve got the brains
fancy yourself as a bit of a designer or illustrator For all those money minded Fashionistas,
then you can’t go wrong with these subjects. studying business is a good way to go. Perfect
You’ve got the skills, you’ve got the talent, now all if you fancy a fashion marketing career or even
you need is an utterly amazing sketch book. Add when you’re a bit strapped for cash and you just
all the fancy trimmings and you’ll knock the socks HAVE to have those news Choo’s.
off those admissions tutors.
Languages
Media, daaahhling Oui, c’est très chic. Every Fashionista needs a
Now, tread carefully on this one. You’re either a bit of culture, so in order to be able to charm
media savvy PR girl or looking for an easy way the berets off everyone at Paris Fashion Week,
out. Learning about the media forms like fashion start getting your mouth around some French
journalism, promotion and marketing is great vocab. Widen your horizons with a French A-level
and will steer you perfectly into a degree in one and you could be working in one of the fashion
of those areas BUT be careful. Media is one of capitals of the world. Très bon!

12 FASHIONISTA 2010 www.fashionistamag.co.uk

12going to the next level.indd_subbed[AG].indd 12 26/05/2010 19:18:36


A-LEVELS

SUBJECTS

IT Foundation Courses
Channel the ‘geek chic’ look and get yourself Foundation years give you all the basics you need
some serious clever points. While everyone to know about art, they let you try out new things
stares blankly at their flashing computer screens, and give you the chance to specialise in certain
you’ll be the one to save the day. Get to grips with areas of the course.
everything you’ll need to design magazine pages, As you wander round in your paint/clay/
create websites and take over the online fashion fabric covered apron your skills in all aspects
world. Not to mention the perfect excuse to wear of art and design will improve, making you
those over sized glasses, white socks and oxford a far more interesting applicant for those
style loafers. admissions tutors. You will be encouraged
to dabble in it all, from sewing to illustration,
law fashion studies to photography, even if you’re
Ok, this may seem a bit obscure but when you’ve not so great at pottery, your tutors will help
worked tirelessly for hours and hours over your you along (just think Demi Moore and Patrick
fabulous new designs, only to see the same thing Swayze and you’ll be elbow deep in clay before
strutting down your rival’s catwalk, you need to you can say Ghost).
know what you can do about it. Meow! At the end of the year you’ll be boasting
a pretty magnificent portfolio with some
Put the work into your A-levels and you’ll soon impressive skills that go on for pages.
reap the rewards. You could be jet setting off to So, if you’re not feeling overly confident about
New York fashion week or becoming the next your chances of making it to your top choice of
Anna Wintour. But until then, dream endlessly of university give a foundation year a go. You’ll be in
your perfect job and get studying. before you know it!

www.fashionistamag.co.uk 2010 FASHIONISTA 13

12going to the next level.indd_subbed[AG].indd 13 26/05/2010 19:19:01


xxxxxxxxxxxxxxx
DIARY

professional
work experience
is essential,
writes emma long
jerseyandthemonkey
.blogspot.com

“SHE WAS REALLY


IMPRESSED WITH MY
INITIATIVE AND HOW
I HAD FOUND MYSELF
WORK EXPERIENCE”

14 FASHIONISTA 2010 www.fashionistamag.co.uk

14workexpereince.indd_subbed[AG].indd 14 26/05/2010 16:16:36


DIARY

RY OF A
DIA NTERN
HIO N I
FAS
September 24th 2009 - Finally! After eight industry. Shopping for a LIVING was totally is back from her holiday she will be able to offer
copies of my personal statement, checked by my surreal with the costume director at the Soho me something. Very exciting!!
(terrifying) Head of Sixth Form, mum, dad, gran, Theatre. It was amazing to know that some of the
grandad and anyone else I could find, the dreaded clothes I had bought went into the production. March 8th 2010 - Back home after my interview.
UCAS application form was finally sent off. Nothing better than seeing your work on stage. After feeling a bit cautious about going up north,
I completely changed my mind about Preston.
October 3rd 2009 - Reading through all of the December 4th 2009 - First uni offer!!! UCLAN LOVED it and thought that all of the facilities
requirements for my courses, there was a single here I come! Now time to celebrate... were amazing. Met some really amazing girls and
sentence which kept re-appearing: ‘Professional thought that my course leader was so nice and
Work Experience is Essential’. Coming from January 16th 2010 - Third photo-shoot with welcoming. The interview wasn’t as scary as I
little ole’ Jersey in the Channel Islands I Gallery, now been promoted to head stylist! I’ll be thought either. She was really impressed with all
thought I needed to get my butt into gear and Rachel Zoe in no time. Now have to go and pick of my initiative. Result! Now the two weeks wait
do something! I started by emailing Gallery the clothes, shoes and jewellery from the shops, for a reply...
Magazine saying I would do anything, as I needed match it all together at the shoot, do the type up,
to get as much work experience under my belt and tell the hairdresser and make-up artist how I May 12th 2010 - Applied to be fashion writer
as possible. Much to my joy I was given a role as want everything to go. Sheeesh the busy life of a for Gallery Magazine. Being the fashion writer
assistant stylist for the monthly fashion shoot. fabulous stylist is a tough one ;) and the stylist would be the most amazing
experience ever, please, PLEASE accept me!
October 18th 2009 - First photo-shoot with January 24th 2010 - Started my fashion blog,
Image: Ryan_Drake_BA (Hons)_Fashion_Design_UCA_Rochester

Gallery. Had so much fun, even though I just had noting down my little thoughts and ideas as well March 27th 2010 - YES conditional offer from
the basic (not so glamorous) jobs like taping the as hot new trends and reviews. Maybe one day UCLAN for Fashion Promotion and Styling!
soles of shoes, adding accessories, doing the type it’ll be read by the world... Happy times!
up and removing the labels. I completely loved it!
Definitely made me see this is the career for me. February 29th 2010 - First rejection from UCAS, May 17th 2010 - Deferred my offers to my
so feeling a little low. But, in this industry I’m sure universities. Applied for YSE skiing in France
November 4th 2009 - Okay, fun as it may be I there will be more to come. Pick yourself up and allowing me to learn a language, meet new
know that working for Gallery isn’t going to be brush yourself down as my mother would say. people, all in preparation for university. When
enough, so time to send some emails to people I get back home next April I’ll apply to more
in the big city, London, to try and get some more, March 6th 2010 - Leave Jersey for my interview fashion based companies in the UK, because I
and hopefully different, work experience. for Fashion Promotion and Styling at UCLAN. don’t have enough opportunities in Jersey
Terrified of getting three tubes and four trains by
November 12th 2009 - It’s all gone so fast! My myself with my portfolio. HELP! So girls & boys, this shows that getting motivated
e-mail must’ve done the trick as I just got home and finding yourself some work experience really
from London after spending a week working for April 7th 2010 - I think I need to add more pays off. I have had some amazing experiences
Foxtrot productions and for the Soho Theatre. work experience to my portfolio. Email JoAnna which have enabled me to learn some valuable
Loved sorting out all of the costumes at Foxtrot from Quintessential Styling, a personal styling skills that I will treasure for the whole of my
and was a real treat to work with people in the company in Jersey. She replied saying when she (hopefully soon to be) career!

www.fashionistamag.co.uk 2010 FASHIONISTA 15

14workexpereince.indd_subbed[AG].indd 15 26/05/2010 16:20:30


WINNING TALK
xxxxxxxxxxxxxxx

t e rv i ew
In
TipS
There will come a time when you get the news you’ve been waiting for (and dreading):
your chosen university wants you to go for an interview. The panic sets in.
What do you wear? What do you take? Are they going to ask you incredibly
terrifying questions that you won’t have an answer to? All of this means that by
the time you get there, you’re a dribbling, stressed out, tired mess (which as
you know is not a good look, particularly in the fashion world). Just remember:
interviewers aren’t there to trick you, they want to get to know you. Sarah Jeans, Dean
at University for the Creative Arts says: “An interview is also about you interviewing the course,
finding out if it’s the course to suit you.” If you’re invited to interview, there are lots of things you
can do before, during and after to make the best of it. Emma Griffiths finds out

1. Preparation is key 2. The Interview 3. What happens next?


Know your stuff: If you’re applying to study Relax: Everyone gets nervous at interviews Take a walk: Congratulations, you’ve survived
fashion, you need to know fashion. Favourite but you need to remember they just want to your first interview, but don’t stop there. While
designers, collections, even artists and films. know more about you, so be yourself. “You you’re on campus, take this chance to have a
Show the tutors fashion is what you live and need to be able to talk about your work,” says nose around. Ask some students what they
breathe. Read up on the university as well. “Do Sarah. “We understand you’re nervous but like about the place and if you can, check out
your homework on where you’re going and who we need to see a spark that we can bring out their design facilities. You may even be able to
has graduated from there,” advises Sarah. of you during the interview. We want to help research what students are wearing!
Practice makes perfect: A mock interview your passions come through.” Make notes: While the questions and your
can help. “Why did you choose this course, this Expect the unexpected: While interviewers answers are still fresh in your mind, make
university, this career?”, are typical questions you aren’t trying to trick you, some will want to some notes. If you’re going to other interviews,
might be asked so have your answers ready. see how you react under pressure. Asking similar questions may crop up and it will be
Beauty sleep: They’ll know if you’ve been out you to do an essay or exercise isn’t unheard useful to prepare good answers.
all night drinking numerous bottles of wine, only of, so stay calm and think clearly. Don’t worry: There’s no use fretting over
got three hours sleep and are painfully hungover. Think before you speak: Take your time to it now, it’s too late to change anything.
They see it a lot and it doesn’t impress. answer questions – it’ll help clear your mind Enjoy some sunshine while you
When and where: Make sure you know where and it makes you seem thoughtful. wait for UCAS to let you know if
you need to be and when. There’s no such thing Dress right: It’s a fashion course, after all so you were successful or not.
as being fashionably late for an interview. make a bit of an effort.

show anyone and


you’re just dying to
ps about it. Lugging a
Portfolio ti everyone. But think
y not be the tidiest
ur ticket to the
Your portfolio is yo bunch of 3D work ma the interviewer
hion, so why do so or easiest way to sh
ow
fabulous world of fas t ke a clean and clear
nistas manage to ge what you’ve done. Ta your portfolio
many future-Fashio s. o
it so wrong? Let’s ge t ba ck to ba sic photograph, put it int asurements and
all of the me
along with .
. The paper should
be od idea themselves
Keep it clean ladies art they’ll get a pretty go
ins ide a nice sm
clean, thick and crisp done that you feel
s is a presentation Anything you have
folder. Remember, thi use showing ur talent at its best,
of what you can do
, no would showcase yo
ruffy way! (Would e. From a great
amazing work in a sc s and a tracksuit? make sure you includ
r for Primark to the
you go out in Loubou
tin essay on slave labou
pe r that influenced
I think not) smallest sweet wrap ugh, it’s probably
ho
your final design. Alt
ty in glue is always leave those year 5 paintings of
Getting down and dir result in the be st to
fun, but doesn’t alw
ays leaves out.
. Spray Mount: mess
prettiest of pictures e portfolio should
easy to use. Perfect! Remember: you’r
free, tidy finish and ssy, neat and
be like yourself, cla
azing dress you’ve fabulous !
So you have this am
t ho ur s working on and
designed, spen

16 FASHIONISTA 2010 www.fashionistamag.co.uk

16-17interviewstarting.indd_subbed[AG].indd 16 26/05/2010 17:05:53


UNI LIFE

FASHIONISTA’s
fresher gUIDE
The Fashionista’s Guide
to starting University
By Sarah Farrell
www.somehow-
someday.blogspot.com
Starting university can be a really overwhelming
experience, especially if you’re flying the family
nest and moving somewhere new. As well as
deciding how much of your wardrobe to take with
you (because trust me, taking it all is impossible!),
you’re faced with the prospect of making new
friends, cooking for yourself and resisting the
temptation to splurge your student loan as soon
as you get it. Here’s how you can make the most
out of being a fashionable fresher as well as
making sure you get the most out of your first
few weeks at uni:

1
Don’t spend your loan all at once. Believe
me; I know how hard it is to resist the
siren calls of the high street when your
bank account has just been credited with
a lovely lump of loan money. But, you still
have to buy food, pay rent and get materials for
your course with that money.

2
Join societies and clubs. No matter how
weird they may be, student unions are
a great way to meet people who have
similar interests and learn new skills. My
Uni even has a cheese society, so there really is
something for everyone.

3
Fancy yourself as a bit of a journo?
Write for your student magazine. It’s an
excellent way to practice your talents
and it looks fabulous on your CV. Most
student mags have sections devoted to fashion,
but if not, create your own!

4
If you’ve moved somewhere completely
new, the best way to get to know where
you’ll be spending the next three years is
to explore as much as possible. Find free
events, museums and galleries to visit. You’ll soon
feel less daunted by your new surroundings.

5
Be prepared. Before you go check out
what books you need, what software you
need for your laptop and get yourself
a camera especially if you’re doing
design/photography/art as you never know when
inspiration may strike.

Even though university seems scary having a


degree shows you have the passion, commitment
and drive to be a successful Fashionista. Illustrations: Gisèle Scanlon

www.fashionistamag.co.uk 2010 FASHIONISTA 17

16-17interviewstarting.indd_subbed[AG].indd 17 26/05/2010 17:06:10


UCA
Jarem Imkong & Lisa-Marie Mosca & Lucie
VinciniBA (Hons) Fashion UCA Epsom

18 FASHIONISTA 2010 www.fashionistamag.co.uk

18UCA.indd_subbed[AG].indd 18 27/05/2010 16:08:04


UCA

Meet the
GentleWOMAN
How did the idea of ‘The Is ‘The Gentlewoman’
PENNY MARTIN IS Gentlewoman’ come about? an expression of you in
EDITOR IN CHIEF OF Ever since Gert (Jonkers) and Jop (van anyway? Or who is the
THE BI-ANNUAL STYLE Bennekom) set up Fantastic Man in 2005, they woman you are trying to
PUBLICATION ‘THE have been constantly asked by women – like me reach?
GENTLEWOMAN’. – when they were going to “do it for women?” I A lot of my research as an academic was about
think we gradually wore them down. how women’s magazines are often fallaciously
HAVING PREVIOUSLY perceived as a projection of their editor, when
BEEN EDITOR IN CHIEF Were there any particular in fact they’re really an imprint of the working
OF NICK KNIGHT’S challenges in setting it up? culture at the company. And I think magazines
GROUNDBREAKING Time, mainly. We only started work on it six that try to seek out a consumer from a market
SHOWSTUDIO FOR months ago. But I would say our own high research point of view are doomed from the start.
SEVEN YEARS, SHE standards were the most challenging aspect. Look at all those magazines in the 1980s that
We’re pretty fastidious, you might say. were trying to speak to “the working woman”. I
IS A WOMAN THAT mean, how many women don’t do some kind of
ONE COULD DEEM How did it feel to have work, whether domestic or not? They don’t all
‘SUCCESSFUL’. Pheobe Philo on the cover carry briefcases.
charlotte Arif, at such a pivotal point in
FASHION JOURNALISM, her career?
EPSOM UCA MEETS THE That was a great start, yes. We knew before “that So, yes, there’s a great deal of my taste and
collection” was unveiled that she wanted to do decisions in there; the best magazines are always
REAL GENTLEWOMAN… it, so the momentum just kept rolling. I came out made for the people that create them and the
of the interview very excited and then was just people that they know best. I can’t imagine me
thrilled once David Sims’ pictures came in. and the Fantastic Men running a focus group…

magCulture
Obsessed with magazines, Hazel Lubbock might be an easy way to provide updates to the The internet and, most
had to find out the best place to buy them book and b) I should have a look at this blogging recently, the iPad has
and who better to ask than Jeremy Leslie. malarkey. changed the way we read
magazines. does this make
Jeremy Leslie is one of the three founders of Which is your most-loved owning a print magazine
the biannual Colophon International Magazine magazine store? more magical to you?
Symposium, as well as Chair of the Editorial Borders was the best, a real source of
Design Organisation (EDO), and a member of everything from new independents to big The printed item will always be magical, and to
the D&AD executive committee. In his 20 years household names via all sorts of weird foreign date the internet has provided zero competition
experience of magazine design he has written titles. Now that’s gone, it’s probably Magma. in terms of engagement and user experience.
two books, Issues and magCulture, and writes a Their launch party was combined with the It’s so often said, but it’s true: if magazines were
monthly column for Creative Review in-between launch of my magCulture book. invented today they’d be hailed as a fabulous
updating his blog. new interactive experience. Functional,
What makes Magma so engaging, tangible and mobile, but the iPad and
Tell us how the special? other devices promise new ways of creating
magCulture blog started? Apart from the way our interest in independent and distributing editorial content. I’m very
It was an experiment. In 2005 the hype around magazines coincided, they blazed a trail in excited by that.
blogging was at its height and I thought a) that distributing obscure magazines in London. magCulture.com/blog

www.fashionistamag.co.uk 2010 FASHIONISTA 19

18UCA.indd_subbed[AG].indd 19 26/05/2010 17:20:54


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INTERNSHIP

“be daring, be
different and be
yourself...
oh yeah, and work
your butt off”

20 FASHIONISTA 2010 www.fashionistamag.co.uk

20interning.indd_subbed[AG].indd 20 26/05/2010 16:12:25


INTERNSHIP

e.g...A label
of her own
I
t’s 24 hours before what is possibly has finally reached her pinnacle. “I think a lot
An internship with one of the most important moments of designers get caught up in the stress of
alexander mcqueen in Emma Griffiths’ professional putting together a runway show and forget
career. But rather than running to stop and appreciate how wonderful it
inspired ‘e.g...’ designer around stressed and in a panic, this all really is,” says Emma. “I’ve been looking
emma griffiths. fashion designer is cool, calm and relaxed. forward to this moment since university, so I
In her East London flat, which doubles as wanted to enjoy every second.”
she talks to a sewing studio, Emma is smiling as her Emma’s label, ‘e.g…’, is the culmination of a
lori sherman crew of volunteer seamstresses put the fashion career that began during her studies
finishing touches on her debut collection. at the University of Westminster in Central
Soon, her range of edgy yet sexy pieces will London. She moved from her hometown of
be strutting down the runway at London’s Cardiff in Wales to enroll in the prestigious
Fashion Week. “I’m pretty well organised and fashion programme, where she quickly
have a wicked team of pattern cutters and began honing her design skills. “Westminster
machinists, but don’t get me wrong, sleeping was challenging but necessary,” says Emma.
four hours a night over the three days “It definitely helped bring my love for fashion
leading up to the show is normal and comes to an entirely new level.” While studying,
with the territory.” Emma was able to learn from some of
The manic lifestyle of a budding designer fashion’s greats, including Zowie Broach of
is something Emma has grown comfortable Boudicca and the late Alexander McQueen.
with. While juggling the immense work it In her final year, Emma was one of a
takes to put together a catwalk show, Emma handful of students who were given the
was also completing orders for a top high opportunity to work on McQueen’s runway
street after they requested some of her show in Paris. “Interning with McQueen was
pieces for their flagship store. “It was scary absolutely brilliant. Seeing his genius first-
and exciting,” says Emma. “I had just finished hand and experiencing fashion week in Paris
a huge order for a big high street brand’s was one of my greatest accomplishments
selection and the opportunity arose to do and something I’m grateful for every day.”
LFW, so I thought, ‘yeah, let’s go for it!’ So as After returning from Paris and graduating,
soon as I finished one order I went straight she immediately began creating clothing to
into the collection.” match her unique sense of style. “I’ve always
Emma was busily piecing together the been inspired by strong women, so I wanted
collection when the store called asking for to create a collection that embodied that.”
more merchandise. “A day into working on Emma is now focusing on taking her
the collection, I got a call from them telling business to the next level. “I really want to
me they wanted to reorder the whole line! It push the business as far as I can. I want a
was selling so fast that it wouldn’t see them worldwide global brand!” It’s no small feat,
through the weekend!” but Emma knows a little dreaming can go a
It was a dream come true for Emma, but long way. Her advice to budding fashionistas
getting to that point in her career wasn’t is to work hard and never give up. “Be daring.
easy. Setting up a fashion label and getting Be different, always have a commercial edge
your line shown at Fashion Week takes a lot to your work and just be yourself,” Emma
of hard work and dedication. But Emma was advises. “Oh yeah, and work your butt off!”
determined, and now at the age of 30, she www.egfashion.co.uk.

www.fashionistamag.co.uk 2010 FASHIONISTA 21

20interning.indd_subbed[AG].indd 21 26/05/2010 16:13:58


SPOTLIGHT

Online style
A
nyone who loves shopping has
heard about it. Anyone who has the
internet knows about it. And most
of us Fashionista’s have bought
something from it. It’s ASOS.com.
Aimed at 16-34-year-olds, ASOS.com attracts over
6.9 million visitors a month and is the UK’s largest
independent online fashion and beauty retailer,
with 1,500 new lines added each week. Emma
Griffiths went down to ASOS.com HQ to check out
who’s doing what and how you can get there
STYLIST CONSULTANT
SOPHIE COOPER

SARAH WILKINSON – HEAD OF


DESIGN WOMENSWEAR
Sarah Wilkinson is the woman behind what
you’ll be wearing this season. Head of Design,
Sarah oversees the Womenswear design
department in all of ASOS.com’s collections.
After studying Knitwear and Fashion Design Being a stylist isn’t always as glamorous as it styling for editorial you have to make sure the
at Nottingham Trent University, Sarah went seems. “When you’re styling, you’re down on garments and the rest of the image looks good.”
on to freelance in New York. Now as head your knees tying laces and hemming trousers!” While she works at ASOS, Sophie’s main aim is to
designer, Sarah gets to travel to New York, laughs Sophie Cooper, freelance stylist consultant bring continuity across the site in terms of the
Tokyo, Berlin and Montreal. “It’s interesting to for ASOS.com. “It’s a busy career, trying to juggle look, feel and style they are trying to achieve.
go elsewhere to see what they’re wearing and everything and there are lots of aspects to it, Each brand has to have a different take as they
add an edge to wardrobe classics, as well as but very fast paced and enjoyable as it’s new appeal to different customers. Like many in the
going vintage to re-create the classics.” Sarah and different everyday,” she adds. After studying industry Sophie stresses the importance of work
wants to make sure ASOS.com clothes are an English degree Sophie knew a career in the experience. “If you work hard when you’re doing
“organic and diverse enough so people can fashion industry was for her. Both parents are in it, you will get noticed, even if it doesn’t seem like
style themselves in a unique and individual the arts world and growing up around fashion, it at the time!” Sophie advises to be persistent,
way.” But she stresses that it’s not all about it was a natural career choice. Sophie previously (but not a stalker), put together a great CV, be
the fashion when it comes to her type of job worked at Marie Claire as a stylist, so she knows enthusiastic, take initiative, send letters and
- you need a rounded interest in the arts such the real difference between online and editorial e-mails and eventually they will get picked up.
as music, film and painting. “We look at things styling. Although very similar, Sophie says they Sophie is only too aware of the sacrifices you
like up and coming bands, how they’re styling both present different challenges to her role. have to make within the industry if you want
themselves and how the ASOS girl will be “Styling for online and editorial are two very to make it. “I did work with no pay somewhere
influenced.” Who will be wearing what next different things. Online is constant, with exciting for about a year, which was hard, but I got the
season - it’s Sarah’s job to know! new products coming through all the time. Unlike experience I needed out of it so it was worth it.”

22 FASHIONISTA 2010

22asos use.indd_subbed[AG].indd 22 26/05/2010 18:04:49


SPOTLIGHT

MENSWEAR BUYER
JOHN BRIGHT
JENNY DUONG
PUBLIC RELATIONS
John Bright, the man behind menswear
The reason you see ASOS.com products in buying for ASOS.com, started out in sunny
magazines is because of the angels in the PR South Africa where he studied Clothing

“Online
department. Working her magic is Jenny Duong, Production, a course, he says, “was more
press coordinator for ASOS.com. Responsible for geared to do with factories and how to
fashion and beauty PR, Jenny must also make run them, but gave a basic on all elements
sure her team continues to push ASOS and their
branded items into magazines and the media, so is every- of fashion design, fabrics, quality, and
production.” It was here that John’s interest in

where now,
you can see what amazing products they have to fashion began. After originally wanting to be
offer. Not only that, but with the huge growth ASOS. an architect, John secured a placement in the
com - they are now advancing out into the US and buying department of a factory and the rest
Europe - it seems there’s no stopping the online
shopping phenomenon. “Online is everywhere now, everybody is history. “Day to day buying involves looking
at daily sales, so if a line is doing well we see

is going
everybody is going online,” says Jenny. “Social media how we can recreate this,” explains John. He
is at a frenzy, and ASOS, having launched in 2000, also spends time in meetings, discussing the
set everything in place for everyone else to follow.” development of new products with suppliers,
Day-to-day life seems to be a hectic mixture of
clothes, clothes and more clothes for Jenny. So how
did you get into this fabulous world of PR? “I jumped
online” and within ASOS. Then comes the travelling. “I
travel to a lot of factories and offices in other
countries, like China and Turkey, as well as on
from interning at Glamour magazine and from my trend inspiration trips to Tokyo, LA and New
experience started my first role as PR assistant. Stick York.” But John is quick to point out these
to it, don’t give up,” Jenny says. ‘That’s the best thing trips aren’t holidays. “We get ideas and see
someone told me and it’s so true.” what’s coming up, buy samples
and see what’s in the shops
and what’s coming forward
Ever wondered how ASOS.com looks so good? That’s the result in those countries.” So, how
of Nicola Neophytou’s hard work: she plans the women’s and do you get into the world of
beauty home pages. Pages are updated weekly and planned just buying? “Work experience!”
a week and a half ahead of when they go live. It’s a fast paced says John. “Lots of courses do
job, but as Nicola explains, online gives you more to experiment offer it, but even before that
with. “It offers you the chance to create a three-dimensional try and do it in the holidays,”
way of offering product to the customer.” Whether it’s shoes he advises. In this industry the
or dresses, it’s Nicola’s job to make it exciting for those who more experience you have, the
come to the home page. “We just shot a maxi dress feature. more you will know about the
When it’s up, the customer will see four maxi dresses and business. “It shows you’re hungry
the girl will move around so you can see the front and for it and if you’re good you could
back,” she explains. Nicola studied typography and graphic even be offered a job,” John adds.
design which she says helped her with what she’s doing Online clothes shopping seems to
now. “It taught me to understand the message you want be the way of the future. It has less
to convey and how you can portray that through type.” limitations as opposed to retail, there’
As with most jobs in the creative industry it can be hard are no space constraints and retailers
to establish yourself in the design world, but Nicola have more freedom to put products
advises to take the good with the bad and persevere. that people love out there. “There’s no
barrier to shopping online as everyone
NICOLA NEOPHYTOU nowadays has internet,” John says.

SENIOR DESIGNER, CREATIVE


2010 FASHIONISTA 23

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XXXXXXXXXX
XXX
X
X
X
X
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BLOG’S
T
he world of blogging is downright crazy, style is far more personal, and what’s more,
WRITING HER FIRST but a good kind of crazy, if you know it’s your own. You can post anything you like,
what I mean. People all over the world whether that be swooning over a new season of
BLOG WAS A DAUNTING can choose to ‘blog’ their innermost Marc Jacobs, lusting over Olivia Palermo’s style,
PROSPECT FOR SARAH secrets, post their favourite travel destinations, or or even just having a good natter about where
even write about what they had for dinner. To be you want to go in life. Sure, it’s a tad scary to
SANDIFORD, BUT SHE able to publish all kinds of content to anyone, at think that people will read your blog, but as your
HASN’T LOOKED BACK anytime, anywhere in the world is extraordinary, blog starts to grow and people start taking an
CITYGIRLSFASHIONBOX. if not a little scary, but definitely worth it. interest, you’ll feel more spurred on than ever to
I first stepped into the unknown world of continue. What’s more, the blogging world is one
BLOGSPOT.COM blogging last year and quite frankly, I haven’t big community; along the way I have met some
looked back. Whilst studying magazine amazing people and there’s nothing I love to do
publishing, I felt I needed something to channel more than sit down and catch up on some of my
my fashion and beauty interests into, a creative favourite blogs.
outlet if you like. A lecturer recommended that
I start a blog to publish my own thoughts and MAKING AN IMPRESSION
ramblings on all things fashionable for the world Another thing I have come to realise is that
to see. From that point on I decided I was going my blog is a fantastic selling point on my CV.
to give this blogging malarkey a go, and that was Since starting my blog this has proved true on
when City Girl’s Fashion Box was born. many occasions. Magazine editors have really
To be honest, it had never really occurred to honed into my enthusiasm for both fashion
me to publish my own blog. Would I even be any and writing. The fact that I blog shows that yes,
good was my first question? I had long since I have an interest in fashion, but I also want to
decided that I wanted to go down the journalism do something about it now. I may be studying
route, but a blog is completely different. The at university, but my interest in writing and my

24 FASHIONISTA 2010 www.fashionistamag.co.uk


FASHIONISTA2010 www.fashionistamag.co.uk

24 blog.indd_subbed[AG].indd 24 26/05/2010 17:11:37


xxxxxxxxxxxxxx

“There’s nothing I love to


do more than sit down and
catch up on some of my
favourite blogs”

S THE WORD
passion for fashion doesn’t stop there. To date, feature like celebrities style hit and miss outfits. BLOG-SPIRATION
I’ve gained placements at The Times fashion Give your blog something extra special to keep Here are a few websites and blogs to help your
department and interned at other well known your readers coming back for more. Another foray into the world of blogging.
magazines, which is pretty amazing as quite great tip is to suss out a scoop. Sign up to store
often the interning world is a hard nut to crack. newsletters and you may be invited to the odd Blogger (www.blogger.com )
Starting a blog couldn’t be easier. There are launch party, which is a fabulous opportunity to Simple to set up and maintain, Blogger is a
many online sites (most notably Blogger), which mingle and gain some industry contacts too! popular website that really does make the world
are easy to use, provide step-by-step guides and of blogging so much easier!
give you templates. Simply choose a domain KEEP AT IT
name (this can be anything you want it to be), At first it’s hard to blog when you haven’t gained Coco’s Tea Party (www.cocosteaparty.com)
then choose a template for how you want your any ‘followers’ but be patient and stick with it. One of the coolest fashion bloggers around.
blog to look. This is as simple as selecting your Blogging isn’t about the number of followers you Since starting up her blog in 2006, Coco’s gone
own desired fonts and colour schemes. Once this have, nor is it a race. Just keep posting regularly, on to be mentioned on Elle’s blog list, hosted a
is complete, you’re free to choose what you want keep it interesting and you’ll soon have a strong, blogging tutorial in Topshop Oxford Street and
to write about and you’re ready to blog away to number of people following you. Blogging should been invited to Burberry’s A/W show at London
your heart’s content! be about being creative and expressing your Fashion Week. With posts every other day, Coco’s
interests, not about being popular. blog is full of hard work and determination,
TIPS FOR BLOGGING amazing for someone who studies full time too!
GET AHEAD OF THE REST DON’T BE SHY
The world of blogging has taken off and the Sometimes it can be quite daunting to put Independent Fashion Bloggers
same can be said when it comes to the number yourself out there, but remember it’s your blog. (www.heartifb.com)
of fashion blogs out there. Many of them cover Make it uniquely yours and don’t be embarrassed This web based community, just for fashion
the same ground, so be sure to mix things up. to write about what you think and feel. Give your bloggers, provides endless tips on blogging as
Add your own unique twist by taking photos of opinion, pour your heart out, say what you really well as lots of helpful articles on how to maintain
your favourite outfits or introducing a regular think - you’ll be amazed at the reactions you get. your very own blog.

www.fashionistamag.co.uk 2010 FASHIONISTA


www.fashionistamag.co.uk 2010 FASHIONISTA 25

24 blog.indd_subbed[AG].indd 25 26/05/2010 17:12:22


FASHION SHOOT
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Class of 2010
Fashion photography guru
Rankin photographs
collections from some of
this year’s amazing
Graduate Fashion Week talent

Kitty Keay
Colchester School of
Art & Design

26 FASHIONISTA 2010 www.fashionistamag.co.uk

26rankin.indd_subbed[AG].indd 26 27/05/2010 17:18:37


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FASHION SHOOT

Rebecca Thomson
Manchester Metropolitan
University School of Art
www.fashionistamag.co.uk 2010 FASHIONISTA 27

26rankin.indd_subbed[AG].indd 27 27/05/2010 17:19:33


FASHION SHOOT

Phoebe
Thirlwall
Nottingham Trent
University
28 FASHIONISTA 2010 www.fashionistamag.co.uk

26rankin.indd_subbed[AG].indd 28 27/05/2010 17:21:42


FASHION SHOOT

Lisa Marie Jones


University of Wales,
Newport
www.fashionistamag.co.uk 2010 FASHIONISTA 29

26rankin.indd_subbed[AG].indd 29 27/05/2010 17:23:17


FASHION SHOOT

Carly Ellis
University of Westminster

30 FASHIONISTA 2010 www.fashionistamag.co.uk

26rankin.indd_subbed[AG].indd 30 27/05/2010 17:25:19


FASHION SHOOT

Sera Ulger
Ravensbourne

www.fashionistamag.co.uk 2010 FASHIONISTA 31

26rankin.indd_subbed[AG].indd 31 27/05/2010 17:26:54


FASHION SHOOT

Lucy Hammond
& Beth Spurr
Kingston University

32 FASHIONISTA 2010 www.fashionistamag.co.uk

26rankin.indd_subbed[AG].indd 32 27/05/2010 17:29:12


FASHION SHOOT

Gary
Butterfield
University of
Northampton

www.fashionistamag.co.uk 2010 FASHIONISTA 33

26rankin.indd_subbed[AG].indd 33 27/05/2010 17:31:04


FASHION SHOOT

Gina Webster
Birmingham City University

34 FASHIONISTA 2010 www.fashionistamag.co.uk

26rankin.indd_subbed[AG].indd 34 27/05/2010 17:32:28


GET THE LOOK
THE LOOK

CALLING ALL FASHIONISTAS. GETTING THIS NATURALLY BEAUTIFUL


LOOK IS EASY, IF YOU KNOW HOW. EMMA GRIFFITHS FINDS OUT

FOR PERFECT SKIN black mascara ‘The Falsies’ (£7.99). Draw a very
1. Start over fresh and use ‘Ready, Set, Scrub’ thin line of Maybelline ‘Liner Express’ (£3.99)
exfoliating face masque (£14.30) to deep cleanse brown liquid eyeliner on your upper eyelid just
your pores and remove excess oils. This will leave above your lash line.
you with smooth, cleansed skin.
5. On the apples of your cheeks use
2. Got a spot? Don’t panic! At the end of the MAC ‘Blushcreme’ (£16.50)
day take off all your make-up and before for a more natural blush.
going to sleep dab a little bit of ‘Bed
Time For Breakouts’ (£14.30) onto the 6. Add a layer of MAC
spot. While you snooze away it works ‘Dazzleglass’ (£14.50) pink
its magic. gloss to your lips and
you’re ready to go!
3. Use the ‘Wash Off’ (£14.30) face wash to
deep clean your skin, removing all dirt and
grime. Spritz with the refreshing ‘All Over The Grecian side
Clear’ toner (£12.30) to leave your skin soft plait bun
and clean. 1. Prepare your hair and pump up
its volume using a volume lift
4. Get smooth, moisturised skin with spray L’Oréal Professionnel
‘Welcome Matte SPF15’ (£15.35) that Volume Lift (£9.90) and Techni.
minimises oil (meaning make-up Art Pli Thermo-Fixing Spray
stays put for longer) while still leaving (£12.10). On wet or dry hair,
your skin moisturised. With no harsh blow dry for extra va-va-voom.
chemicals or nasty ingredients you’ll be
left with healthy, glowing skin that, most 2. Find your natural part
importantly, is spot free! and split your hair into two
sections. The side you want
the bun to be on needs to be
MORNING MAKE-UP slightly smaller than the other.
1. Put a pea sized amount of MAC Start to French plait your hair
‘Mineralize Foundation SPF15’ (£23.00) but inside out, so pull hair
liquid foundation onto the back of your from your scalp to the outside
hand (this stops you putting too much sections, then cross the middle
onto your face) and apply thinly with a section of hair over the outer
foundation brush. two sections the opposite way
to the normal plait style. Plait
2. Dab a small amount of Maybelline like this round the entire half
‘Pure Liquid Mineral’ (£5.99) concealer of your head using all the hair
on your eyelids so your eye shadow has in the section. Repeat this on
a smooth base to go onto and you won’t the other side meeting the other
get any of those nasty creases! Dust all over with plait on the side of your head using all the
translucent face powder like Maybelline ‘Dream left over hair.
Matte Powder’ (£6.99) to make it stay put.
3. Twist the two plaits together and wrap them
3. Using MAC’s ‘Spring Colour Forecast Collection’ round each other to create a bun shape. Tuck the
(£29.50), with an eye shadow brush, put light two ends under the bun. Fasten with hair grips.
brown shadow like ‘Flip’ on your eyelids for a soft
glow. Add darker brown, like ‘Creole Beauty’, in 4. Mess up the bun a little by rubbing the hair
the corners and lightly over the top. Blend the two between your fingers to bring out your inner rock
colours together gently to create a bronze smoky chick. Spray with L’Oréal Professionnel Tecni.Art
eye effect. Use the light cream shadow colour air fix (£8.90) hairspray.
under your brow bones to open
your eyes and a thin line of Credits: Photographer: Louis Case, University of Westminster; Hair: Aaron
dark brown under the eye. Carlo, Hair Stylist for L’Oreal Professionnel; Make Up: Pete Bennett using

Dermalogica, Maybelline and MAC; Hair Assistant: Katie West, Southampton


4. Curl your eyelashes and Solent; Makeup Assistant: Kirsty Hathaway, Southampton Solent; Model:
sweep on Maybelline’s new Sophie Deacon

www.fashionistamag.co.uk 2010 FASHIONISTA 35

24beautyshoot.indd_subbed[AG].indd 35 26/05/2010 18:47:50


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GODDESS GUIDE

The Goddess Guide


Fashion author and illustrator Giséle Scanlon
shares her TOP 20 Goddess tips

1. When applying 6. When pinning a garment


fragrance Never put pins in your mouth if you wear lipstick
Because fragrance rises naturally, spray or because it will stain the material. Use a small pin
smooth perfume or body cream onto skin cushion attached to your wrist by a band instead.
from the feet to the shoulders. If you only
spray on your neck and chest it will eventually 7. help to break in a new pair
rise and disappear. of shoes
By rubbing some candle wax along the edge of
2. Make your nail polish the heel to soften it.
go further
By gently rolling the bottle to mix it, rather 8. Put jewellery on last
than shaking it. You’ll get more value from Cosmetics, hair products (especially hairspray)
your nail polish and avoid bubbles. and perfume can be corrosive so put your
jewellery on last. When removing jewellery,
3. Give your hair a natural, wipe with a soft cloth as oil from skin cells and
shiny gloss perspiration will cause it to dull.
By whisking together a few tablespoons of
olive oil, an egg yolk and a couple of splashes 9. Brighten your natural
of rum. Apply the mixture to wet hair – it smells nail colour
yum – and wrap in a warm towel. Shampoo out By soaking discoloured nails in a bowl filled with
after 30 minutes for hair with a rich, hydrated warm water and the juice of a whole lemon. It will
and shiny lustre. seriously brighten the nail beds.

4. Get the most from your 10. Remove a cigarette burn


beauty products from clothes or carpet
Once a product is opened it starts to By pouring a little milk on the stain and leaving
deteriorate because of exposure to bacteria it to soak in. This will dilute the colour and stop it
from fingers, so use the plastic stick supplied browning. Then rub the stain with a raw potato
or a little spoon to scoop out your cream. Don’t and wash as normal.
leave your product on a window sill as it can
change its potency. Check for the little pot 11. Prevent jewellery rash
symbol on the product which tells you how Paint a layer of clear nail polish onto gold plated
long it will last after opening and jot the date in pendants on necklaces to prevent sensitive
your diary of when you opened it. skin having a reaction. A good tip if high street
jewellery tends to give you bother.
5. Keep your favourite
items perfect 12. Make-up brushes
By doing up all the buttons when you hang a After each use, rub your make-up brushes with
coat in your wardrobe. Always do the buttons tissue to remove excess product. Wash regularly
up on heavy wool cardigans and fold and store in baby shampoo and water and leave to dry
them flat. For fine gauge cashmere sweaters naturally in the air lying flat.
hang them on padded hangers.

36 FASHIONISTA
FASHIONISTA2010
2010 www.fashionistamag.co.uk
www.fashionistamag.co.uk

36thingsagirl.indd_subbed[AG].indd 36 27/05/2010 17:37:08


GODDESS GUIDE

13. Add life to your denim 17. Remove an oily ring left
By not over-washing it. Instead, when you do by product on wood
wash them, turn the jeans inside out, By mixing talcum powder and methylated spirits
wash on a very low heat and leave into a sloppy paste. Paint on the stain and leave to
to dry naturally. It will add another dry. Then brush off.
year to their life!
18. Create silky smooth feet
14. Perfect heels By stirring two tablespoons of light olive oil
Keep a Sharpie marker pen in your (not extra-virgin as this is too sticky) with two
bag and whip it out to cover any tablespoons of granulated sugar. Rub the mixture
unsightly heel or toe scuffs on shoes. into your feet, focusing on any hardened, callused
areas. Rinse under warm running water and then
15. Back to black gently pat dry.
When your fave black jeans fade with
time a good trick is to re-dye them with 19. To remove ink stains
Dylon Fabric Dye for Machine in Black from all sorts of material
Velvet, approx £5.25 from John Lewis. It’s Spray with hairspray first and then clean. (This
great for updating tired black garments. works particularly well on wool).

16. Cover your bike 20. Zip up


with stickers Make your zip run more smoothly in your jeans
It’s a great anti-theft device, as by rubbing the teeth of the zip with the lead of
it makes your bike instantly a pencil or a piece of natural beeswax (found in
recognisable and difficult for a thief hardware stores). This is also a good tip for a stiff
to strip down fast. zip on a purse, handbag or boots.

The Goddess Guide and The Goddess Experience


(£12.99 each), by Gisèle Scanlon are published by
Harper Collins
www.thegoddessguide.com
www.twitter.com/goddessguide

www.fashionistamag.co.uk 2010 FASHIONISTA 37

36thingsagirl.indd_subbed[AG].indd 37 26/05/2010 17:18:16


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SWISHING

FOR CASH-STRAPPED
STUDENTS, CLOTHES
SWAPPING PARTIES
ARE A GREAT WAY
TO RE-VAMP THEIR
WARDROBE, WRITES
EMMA GRIFFITHS

RECESSIONISTA
FASHIONISTA
“O
ne woman’s trash is another spending a penny? Now that’s smart student
one’s treasure” as our saving at its best! It’s also a great way to recycle,
“A GOOD RULE TO GO favourite SATC girls once which means a simple clothes swap can be your
said. If you’re on a student way of being a green Fashionista. Now bask in
BY IS, IF YOU HAVEN’T
budget this will be music to your amazingness.
WORN SOMETHING IN your ears. After all, you can hardly afford Claire’s
SIX MONTHS, LET IT GO” let alone Chanel. So why not try a clothes swap? ORGANISING A CLOTHES SWAP
You can get anything from high street fashion Before you do anything, you need somewhere to
to vintage wear just by bringing a load of your hold the event. Your house, a bar or even a room
unwanted clothes to switch for another’s. A whole at school will do. Invite all your friends (even that
new wardrobe for each savvy Fashionista without one you’re SURE started that rumour, but is well

38 FASHIONISTA 2010 www.fashionistamag.co.uk

38recessionista.indd_subbed[AG].indd 38 26/05/2010 17:24:34


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SWISHING DO’S & DON’TS
Do make sure there’s somewhere for
people to try on new outfits and that
there are a few mirrors around. No one
likes changing in a room full of people.
Do make sure every guest brings at least
one item to swap. Don’t limit things to just
clothes - bags, shoes and accessories go
down well to complete the outfit.
Do be brutal when deciding what to
donate for the clothes swap. If you
haven’t worn an item for over six months,
do you really need to keep it? Also, only
take things away that you’ll wear.
Don’t spoil the fun by having arguments
over items. Go round and let everyone
pick one thing at a time and decide if
they’d like it. Try and keep the bitch fights
to a minimum please ladies.
Don’t come home with bags full of ‘new’
things that you didn’t even need. That
just defeats the point of why you went in
the first place!
Don’t be out of pocket. If it cost you to
hire a place, ask everyone who comes to
donate a pound. You could also ask them
to bring something to eat or drink.

DRESS FOR LESS


Swishing parties are also a perfect way for
money strapped students to get a new wardrobe
for free. “It costs nothing, the clothes are free
and it keeps your junk down to a minimum. If
I’d known about these things before I’d never
have spent any money!” says Emma, another
swishing newbie, turned convert. And she’s right!
It’s so much cheaper than getting down to the
high street but with the same outcome. You’ve
nothing to lose, except things you never wear -
oh, and your self-continuousness as you crazily
strut about in silly hats and dresses.
Clothes-swapping is not only good for your

A
purse, but for your soul as well. You can be
brutally honest with yourself, “are you ever really
going to fit into those expensive size 8 skinny
jeans you bought on a “thin” day that now lurk
at the back of your drawer?” Probably not, so
let someone else enjoy them. “A good rule to go
by is, if you haven’t worn something in over six
months then let it go,” India recommends. “It
makes getting rid of your clothes much easier
when you know they’re going to someone who
looks even better in it than you do!”
As I left the party clutching a delicate floral
summer dress, perfect for every occasion
thinkable this summer that someone else clearly
did not appreciate, I knew the party had been a
success. All in all, clothes swapping is a great way
known for her fabulous wardrobe), put on some clutching a stunning new one. After eyeing up to have a giggle, get together with friends and
drinks and nibbles and make a night of it. the beautiful clothes on offer each recessionista scramble for hidden beauties.
Make sure you organise it well in advance so tried on some amazing and some… well, not quite
everyone has the chance to rummage around so amazing, outfits. Clothes swapping parties (or HELPFUL HINTS:
and find those hidden gems at the back of the swishing to those in the biz) are an economical There’s a whole host of clothes swapping
closet. and ethical way of cleaning out your closet, “plus websites to help you if you want to hold a clothes
Try to get at least 10 confirmations or it could it’s a great way to get your friends together for a swapping party of your own.
end up being a rather quiet affair. fun night” says Laura, who left the party clutching www.poshswaps.com
In true Fashionista form we held our own a perfect 80’s cropped tee. www.whatsmineisyours.com
clothes swapping event, just to see what all the There’s no denying that a swishing party with www.bigwardrobe.com
fuss was about. It turned out to be a great success your girlfriends guarantees you a night filled with www.bbc.co.uk/thread/twiggysfrockexchange
with each of us leaving free of one item and fun, laughter and a hell of a lot of clothes. www.swishing.org

www.fashionistamag.co.uk 2010 FASHIONISTA 39

38recessionista.indd_subbed[AG].indd 39 26/05/2010 17:24:51


FILMS

Top FIlms
Breakfast At Tiffany’s The September Issue (2009) The Devil Wears Prada
(1961) All real life, all the drama and all behind (2006)
You can’t call yourself a Fashionista without the scenes at American Vogue Magazine. Based on the book written by Anna
having seen this film. Fact. Breakfast at You get to see the real Anna Wintour, as Wintour’s former PA Lauren Weisberger, if
Tiffany’s was the starting point of the LBD, well as unexpected star of the show Grace you’ve ever dreamed of working at a glossy
making it a must have for every woman. Coddington (most probably the only woman fashion magazine this is the movie for you.
Stunning, simple dresses, paired with in fashion who has the guts to stand up to It follows naive Andrea ‘Andy’ Sachs who
oversized sunglasses, pearls (as “wearing Anna Wintour!). This exciting documentary, is hired to work as the second assistant
diamonds before you’re 40 is tacky”) and long gives you a real look into the world of Vogue of Miranda Priestly, the ruthless Editor of
gloves are effortlessly put together, thanks to and what it takes to put together an issue of Runway fashion magazine, causing her to
Audrey Hepburn’s character Holly Golightly one of the hottest fashion magazines around. change in ways she’d never have imagined.
throwing them all on in a matter of seconds.
“Just because you like to put on a beautiful “You sold your soul to the devil when you
“You could always tell what kind of Carolina Herrera dress or a pair of J Brand put on your first pair of Jimmy Choo’s, I
a person a man thinks you are by the blue jeans instead of something basic from saw it.” Emily Blunt as Emily Chalton
earrings he gives you. ” K-Mart, it doesn’t mean that you’re a dumb
Audrey Hepburn as Holly Golightly person.” Anna Wintour Desperately Seeking
Susan (1985)
Coco Avant Chanel (2009) Sex and The City Movie This trashy chick flick is ‘80s fashion at its
Coco Chanel is every Fashionista’s idol. She (2008) best: leggings, oversized tops, boyfriend
created timeless classics that are still in style You’re not a true Fashionista unless you’ve blazers, lace and studs everywhere! Susan
today, and pushed the boundaries of women’s watched the SATC movie at least five times! (played by Madonna) has a quirky, fun
fashion. As she once said, “In order to be Carrie and the gang hit the big screen for approach to fashion that every girl should
irreplaceable one must always be different.” more fashion, frolics, and drama, when Carrie follow. With piles of jewellery, head-scarves
And, with her love of men’s tailoring, Coco and Big finally decide to tie the knot. Packed and a punky edge to her outfits - it’s enough
Chanel was definitely different. A beautiful full of glamorous dresses, drool-worthy to make us wish we had done ‘80s the first
look into the life of Gabrielle ‘Coco’ Chanel shoes (not to mention those slippers!) and time round!
and the struggles she faced before founding Cosmopolitans, what more could you want?
the iconic double ‘C’ design house. “You bought a used jacket? What are we,
“They say nothing lasts forever; dreams poor?” Mark Blum as Gary Glass
“A girl should be two things: classy and change, trends come and go, but Words: Emma Griffiths
fabulous.” Coco Chanel friendships never go out of style.” Carrie Illustration: Martha Boxley

40 FASHIONISTA 2010 www.fashionistamag.co.uk

40films.indd_subbed[AG].indd 40 26/05/2010 17:30:42


BOOKS

ANNA NIGHTINGALE GETS


HER HANDS ON THE BEST
FASHION BOOKS AROUND
ANNAXBELLA.
BLOGSPOT.COM

TOP READS

FASHIONABLE READ
WHOWHATWEAR BIG BOOK OF FASHION
www.whowhatwear.com has a whole host of un- ILLUSTRATION: A SOURCEBOOK Find out all you need to know about the
missable features including “model off duty” and OF CONTEMPORARY fashion design industry in great books for
“girl of the month”. There’s a great section where ILLUSTRATION. students.
you can send a picture of an outfit you’ve seen on This book is any up and coming designer’s The Visual Dictionary of Fashion Design
a celebrity, they pick the best ones for the month guardian angel, with thousands of fashion has illustrated explanations of all the terms
and let you know where each item was from. illustrations drawn by over 250 different artists. It you will use as a fashion professional. The
They even have a book compiling all of their best shows a glimpse of all areas of illustration, from Fundamentals of Fashion Design is an
fashion tips and tricks. By the end you’ll be able to simple pencil drawings and acrylics, to digital introduction to the key areas of fashion
“Vintage-shop like a fashion editor!” photography and manipulation. Alongside the design from research to producing your
pages of stunning illustration are side notes set first collection. It gives a practical insight
THE BLONDE SALAD to help any entry or advanced level student with into fashion careers and features interviews
This fab blog, written by Italian fashion icon their own designs. with:
Chiara Ferragni, shows how ‘the girl next door’
can wear high fashion on a daily basis. She shoots THE LITTLE DICTIONARY OF • designers
most days and blogs the photos for her readers. FASHION, BY CHRISTIAN DIOR • stylists
Her blog is written in Italian but translated “A guide to dress sense for every woman”, • photographers
into English for us Brits to enjoy! Her endless written by the icon that is Christian Dior. This • buyers
collection of fabulous shoes is enough for me to little handbook, preaching all things fashion, • agents
dribble over every day: www.theblondesalad.com was originally published in 1954, but as we all
know fashion comes around and trends repeat. If you want more detail on key areas such
THE GOLDEN AGE OF COUTURE: Bursting with quirky tips and style secrets that as research, textiles, construction and
PARIS AND LONDON 1947-1957, nobody should be without, this perfect handbag drawing, the Basics Fashion Design series
BY CLAIRE WILCOX sized little dictionary of fashion is a must-read. is ideal. Each book includes checklists,
It’s been named the ‘Golden Era’, when designers resource directories, case studies and
such as Dior, Balmain and Balenciaga led the THE PRADA BOOK student exercises.
way and made their mark on the fashion world. Don’t have it? Get it now! This is a luscious read
This book tells the story of haute couture, the from cover to cover, giving an insight into the These books are ideal introductions for
emergence of the supermodel, and the elegance fashion industry from every angle possible. It those considering a career in fashion. Come
surrounding the history of how fashion began, invites you to see exactly what goes on inside and see the books on stand B102. Special
and grew, in the fashion capitals of London and the fashion house and how they work at Prada, discounts for students and teachers.
Paris. A follow up to the 2008 “Golden Age of from the advertising campaigns to the collections www.avabooks.com
Couture” exhibition at the V&A. themselves, you won’t be able to put it down!

www.fashionistamag.co.uk 2010 FASHIONISTA 41

40films.indd_subbed[AG].indd 41 26/05/2010 17:31:38


FASHION
xxxxxxxxxxxxxxx

Illustrations: Giséle Scanlon


Tom Griffiths, author of Before you go: The
Ultimate Guide to Planning your Gap Year
and founder of gapyear.com, shares his
top 10 tips for your fashion related year out

1 7
Visit the fashion capitals of the world. This is Be keen and have the confidence to ask
Spotlight on
your chance to go where the stylish people anyone and everyone for some work or
Fashion Journalism are. Look at what everyone’s wearing, take experience. Take the leap - it will pay off.
if you’re a budding journalist, then the best lots of photos and get some inspiration for
thing you can do before trying to break into your own collection.

8
the business is get yourself some experience. Take a walk on the inside. A lot happens

2
Work experience is invaluable to people Get in touch with fashion houses around behind the scenes, so why not visit a
wanting to get their break in the world of the world: Diane von Fürstenberg in factory in India, a cotton plant in China
journalism and the only way you can get New York, Chloé in Paris, Issey Miyake in or a weavers workshop in Peru.
noticed is by doing as much as you can to get Japan. Tell them what you’re doing and

9
your name published. ask them for an internship. Host your own fashion show. If you don’t
Website, www.projects-abroad.co.uk, has a fancy a gap year, why not make a few

3
great journalism section with the opportunity Keep a blog or diary of everything you designs at home then organise an event
to work abroad doing journalism in print, do. That way, your family will know to showcase them. Invite the press,
radio or TV. Overseas voluntary work such what you’re up to and it will be a great some VIPs, get some publicity, then auction your
as this would be a great addition to your reference for your statement or portfolio. wares for charity!
CV, make you stand out from the crowd and

4 10
having this experience on your personal Do something interesting and different. Think big. Start high and go from
statement would certainly give you the edge It will open doors for you in the future, there. If you don’t aim for your
over other applicants, not to mention being a you’ll meet people from the industry and dream gap year then you’ll never
great rewarding experience for yourself. you’ll get heaps of helpful contacts. achieve it. Think “what could I do
If you’re more into being an eco-fashionista that would be amazing?” No matter how crazy or

5
and fancy a bit of conservation on your year Take the initiative. Apply for work impossible you think it might be, it’s worth a go.
out (before you come home to design a experience with Henry Holland, ask to sit Be that person who is different; be the one they
fabulous eco range of clothing), check out in on a photo shoot with Mario Testino. won’t forget!
Earthwatch: http://www.earthwatch.org/ Now imagine putting that in your CV!
europe/expeditions. You get to work all over If you’re interested in travelling around the

6
the world with scientific experts in the areas Be unique. Don’t follow what everyone world to the fashion hot spots, on your gap year
that concern you. Whether it’s saving the else is doing on their year out, especially next year, why not get in contact with gapyear.
Amazon Basin’s pink dolphins or working with for competitive courses such as fashion. com. They’re looking for a student to follow. You
the Samburu people of Kenya, you could end Contact everyone around the world and could be the next hot shot fashion journalist!
up anywhere doing your bit for the world. see who wants to take on some extra help. Email: Vicky Lee (vlee@gapyear.com)

42 FASHIONISTA 2010 www.fashionistamag.co.uk

42gap grace.indd_subbed[AG].indd 42 27/05/2010 17:39:23


Grace Kelly
xxxxxxxxxxxxxx

Style Icon
GLAMOUR AND BEAUTY AT
THE V&A, BY SARAH FARRELL
WWW.SOMEHOW-SOMEDAY.
BLOGSPOT.COM

T
he latest exhibition at the Victoria
and Albert (V&A) Museum in London
showcases the timeless elegance of
one of the most iconic women of the
20th century: Grace Kelly. As well as featuring
costumes worn by Grace in films such as Rear
Window and High Society, the exhibition also
includes items from her personal wardrobe.
Admire the dress she wore for her first meeting
with Prince Rainier of Monaco, whom she later
went on to marry, and couture pieces designed by
Dior, Balenciaga and Givenchy. Much like Audrey
Hepburn, Grace Kelly has become synonymous
with the sophistication, glamour and beauty of a
past era and is known to all as a style icon.

SIMPLE ELEGANCE
So what makes her style and approach to fashion
so enduring and appealing to us today? Firstly,
she was unquestionably naturally beautiful, with
an exquisite bone structure, radiant complexion
and luminous eyes. Secondly, her uncomplicated
approach to fashion led to the development of a
style that favoured simple elegance and classic
shapes. Such was her influence, leading retailers
in the 1950’s developed the ‘Grace Kelly look’, so
fans, and the fashion conscious, could emulate
her style. Finally, the fairytale path her life
followed saw her evolve from screen princess to
real-life princess and forever made her a cultural
icon (why can’t things like that happen to me?!).
In her new role, Grace became patron of many
Parisian fashion houses, and through the 60’s and
70’s her style continually evolved.
To me, Grace Kelly represents classic elegance
at its finest; her intelligent approach to fashion
demonstrates that style does not originate from
slavish adherence to trends, but rather from a
clear recognition that timeless fashion comes
from a personal understanding of what works for
you. After all, Grace wore the clothes, the clothes
didn’t wear her.

Grace Kelly: Style Icon runs at the V&A until


September 26th. For more information visit
www.vam.ac.uk.
Grace KellyPhotograph by Erwin Blumenfeld New York, 1955.
© The Estate of Erwin Blumenfeld 2009
Grace Kelly with her Academy Award for Country Girl, 30 March 1955
© Everett Collection/Rex features
Engagement of Grace Kelly and Prince Rainier of Monaco, 1956
© Snap/Rex features
Grace Kelly and Prince Rainier of Monaco, 1956
© Snap/Rex features
Grace Kelly in ‘Rear Window’ with James Stewart, 1954
© Everett/Rex features

www.fashionistamag.co.uk 2010 FASHIONISTA 43

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CONTACTS

Do get in touch...
AMD Akademie Mode Design; Buying; Trend and Prediction; Jess Noy - Winner of River Island Gold Award
& Design Hamburg Fashion Styling; Journalism; Garment 2005
Stand: H104 Technology; Pattern Cutting; Costume Design. Careers graduates go into: Designer; Textile
Contact: +49(0)89/38 66 78-12 Course name: BA(Hons) Fashion Retail Designer; Freelance Illustrator; Styling;
Course name: MODE DESIGN B.A. (Fashion Management Buying
Design Bachelor of Arts) Course contacts: Course Director
Course length: 7 terms Jane.Sarkar@bcu.ac.uk University of Central
Number of places: 25 Lecturer: Lancashire
Application deadline: 4 selection days from Alison.Rapsey@bcu.ac.uk Stand: D110
March to July every year 0121 331 5814 Contact: 01772 893180
Careers graduates go into: Fashion Designers Admissions: jlcrossley@uclan.ac.uk
with their own labels, Design Assistants, Designers in Faye.Gelly@bcu.ac.uk Course name: BA (Hons) Fashion
Fashion Companies, Stylists 01213315801 Course length: 4 year sandwich course
Course name: Modejournalismus / Course length: 3 years full-time Number of places: 40
Medienkommunikation Number of places: 45 Application deadline: UCAS deadlines
(Fashion Journalism / Media Communication) Application deadline: UCAS deadlines Famous graduates: Graduates have
Course length: 6 terms Famous graduates: Betty Jackson is a successfully set up their own label fashion
Number of places: 25 designer and fashion retailer. The university businesses (Preen, PPQ).
Application deadline: 4 selection days from has very successful graduates who work at Careers graduates go into:
March to July every year Head Office level for the fashion industry Opportunities to enter the fashion
Careers graduates go into: Stylists, from the High Street to Luxury including: industry at a high or designer level and may
Fashion editors (fashion production and text), Balance PR, Burberry, Claire’s Accessories, form the basis of a career in fashion design,
PR-Agents Elle (India), Gap, Graff Diamonds, John product development, pattern cutting, trend
Course name: Mode & Design Management Lewis, M &S, River Island, Mothercare, New analysis or even buying, merchandising or
(Fashion & Design-Management) Look, Selfridges, Urban Outfitters Europe, design management or one of the many other
Course length: 7 terms B.A. S&X Media, Topshop applied areas of the fashion business.
Number of places: 25 Careers graduates go into: Buying;
Application deadline: 4 selection days from Merchandising; Marketing; Sales and Promotion; Cleveland College
March to July every year Visual Merchandising; Store Management; of Art & Design
Careers graduates go into: Product- Styling; Events Management; Media and PR; Stand: D120
Management, Distributers (Management Fashion Product Development; Trends Research Contact: Vicky Wake
& Accessories Companies and Labels) 01642 298789
Arts University vicky.wake@ccad.ac.uk
Amsterdam Fashion Institute Bournemouth Course name: BA (Hons) Fashion Enterprise
Stand: H116 Stand: G102 Course length: 3 years
Course contact: Tracy Hepp-Walker t.l.hepp- Contact: 01202 363171, Number of places: 25
walker@hva.nl jrobinson@aib.ac.uk Application deadline: January
Marian Mclaughlin Course name: BA (Hons) Fashion Studies Famous graduates: Graduates have gone on
m.e.mclaughlin@hva.nl Course length: 3 years to set up companies in the fashion business.
Course name: Fashion and Design, Fashion Number of places: 48 Careers graduates go into: Setting
Management, Fashion Application deadline: UCAS deadlines up own businesses; Designers; Pattern cutters/
Branding Famous graduates: Graduates have gone on to graders
Course length: 4 years work in companies including Monsoon; Paul Smith;
Number of places: First year 100 Adams childrenswear; Alice Temperley; Animal Colchester School of
Application deadline: April clothing; Amelia’s Magazine; House of Fraser; John Art and Design
Careers graduates go into: Design - independent Lewis; Fat Face sportswear; New Look; Peacocks; Stand: D112
designer, forecaster; Management - buyer/product Rebeka Minkoff (NY); Red Magazine; Siv Stoldal; Contact: Val Jacobs
manager, production manager, creative retail Wallis 01206 712443
manager; Branding - brand engineer, concept Careers graduates go in to: Design; val.jacobs@colchester.ac.uk
developer, creative manager Buying; Styling; Promotional activities for Course name: BA (Hons) Art and Design:
companies Fashion and Textiles
Bath Spa University Course length: 3 years
Stand: B118 Bradford College Number of places: 26
Course contact: Louse Pickles, Stand: B130 Application deadline: UCAS Deadlines
Course Leader of Fashion, Contact: 01274 431632 Famous graduates: Hannah Marshall
01225 332595 a.loftus@bradfordcollege.ac.uk Careers graduates go into:
l.pickles@bathspa.ac.uk Course name: Fashion and Clothing BTEC Fashion design; Fashion; Buying; Marketing
Course name: Ba (Hons) Fashion Design National Diploma Level 3 and promotion; Textiles for fashion; Interior
Course length: 3 years Course length: 2 years textiles; Textile arts; Fashion graphics; Fashion
Number of places: 20 Number of places: 25 illustration; Theatre; Costume; Education
Application deadline: UCAS deadlines Application deadline: Apply until September
Famous graduates: Course only been in Careers graduates go in to: Croydon Higher
existence for 5 years – current graduates with Designers and Assistant Designers; Pattern Education College
Mulberry, Giles, Tonia Bastyan and Browns. Cutters and Assistant Pattern Cutters; Buyers; Stand: C128
Careers graduates go into: Graduate Fashion Co-ordinators; Costume Designers; Contact: Marilyn Willis
designers; Junior buying roles; Self-employed; Wardrobe Supervisors in Theatres; Freelance 020 8686 5700 ext.3932
Freelance designers; Postgraduate study Designers; Illustrators; Visual Merchandisers; willism@croydon.ac.uk
Garment Technologist; Fashion Stylists; Course name: Foundation Degree in Fashion
Birmingham City University Product Managers; Sample Machinists; Trend Design, Pattern Cutting and Construction (Validated
Stand: F104 Predictors; Recruitment Consultants by London Metropolitan University).
Contact: Jane Grice Course length: 2 years
0121 331 5000 University of the west of Number of places: 25
jane.grice@bcu.ac.uk england, Bristol Application deadline: UCAS deadlines
Course name: BA (Hons) Fashion Design Stand: B124 Careers graduates go into: Fashion
3rd Year Pathways: BA (Hons) Fashion Design Course name: Fashion/Textile Design design; Pattern cutting and grading; Sample
(Collection pathway) Fashion Design machinist; Self-employed fashion business
BA (Hons) Fashion Design Contact: Adrian Grandon
(Fashion Communication pathway) 0117 3284716 De Montfort University;
BA (Hons) Fashion Design with Design for adrian.grandon@uwe.ac.uk Leicester
Performance Course length: 3 years Stand: B108
BA (Hons) Fashion Design with garment Technology Number of places: 35 on each course Contact: Della Swain
Course length: 3 years Application deadline: UCAS deadlines 0116 2506161
Number of places: 100 per year Famous graduates: Caroline Massey – first d.swain@dmu.ac.uk
Application deadline: UCAS deadlines menswear designer to have solo show at 0116 250 6268
Famous graduates: Betty Jackson London Fashion Week 2009; Nick Thomas – Winner JKing02@dmu.ac.uk
Careers graduates go into: Fashion of River Island Gold Award 2007; Course name: Contour Fashion Design

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CONTACTS

Course length: 3 years University College Falmouth Magazine styling; Journalism; Fashion PR
Number of places: 25 Stand: B104 campaigns; Fashion advertising campaigns;
Application deadline: February Contact: Patrick Gottelier Promotional strategies
Famous graduates: Janet Reger. Graduate 01326 213734
destinations include: Agent Provacateur, Patrick.gottelier@falmouth.ac.uk Kingston University
Myla, Triumph, International, Fantasie, Lepel, Course name: BA(Hons) Fashion Design Stand: B110
Abercrombie & Fitch, Courtaulds, George, New Look, Contact: 020 8417 4067

xxxxxxxxxx
Course length: 3 years
Tesco, Freya, Ruby Pink Number of places: 40 r.mann@kingston.ac.uk
Careers graduates go into: Industry; Application deadline: UCAS deadlines Course name: BA (Hons) Fashion
Design; Teaching; Masters; Styling; Marketing; Famous graduates: Only our first graduating Course length: 3 years
Buying year as course was formed in 2007 Number of places: 55
Careers graduates will go in to: Ready Application deadline: UCAS deadlines
University of Derby to wear; Designer end; Swimwear; Beach and Careers graduates go into: Designers and
Stand: E100 street; Sportswear; Lux Sportswear assistant designers; Pattern cutters and assistant
Contact: 01332 593198, Course Name: BA(Hons) Performance pattern cutters; Buyers; Fashion co-ordinators;
adtenquiry@derby.ac.uk Sportswear Design Costume designers; Wardrobe supervisors in
Course name: BA (Hons) Fashion Studies Course Length: 3 years theatres; Freelance designers; Illustrators; Visual
Course length: 3 years, or 4 years with Number of places: 20 merchandisers; Garment technologist; Fashion
Year Zero, 5 with optional Application deadline: Standard UCAS deadlines stylists
placement year Careers graduates will go in to: Active
Number of places: 48 sportswear; Land sports; Snow sports; Water sports La Salle College of the Arts
Application deadline: UCAS deadlines Singapore
Famous graduates: Graduates have gone on to FHNW Academy of Art and Stand: H124
work in different countries such as Gemma Lornas Design Switzerland Contact details: Nur Hidayah Abu Bakar, Dean of
who is now an assistant stylist working between Stand: H120 Design Faculty nur.hidayah@lasalle.edu.sg
London and Milan. Contact: info.modedesign.hgk@fhnw.ch Course name: Fashion Design, Fashion
Careers graduates go in to: Visual +41 61 666 63 93 Communication, Fashion Management, Fashion
merchandising; Buying; Styling; Fashion Course name: Fashion-Design Textiles
marketing Course length: 3 1/2 years Course length: 4 year BA(Hons) degree
Number of places: 20 students each year Application deadline: For international
University Centre, Application deadline: Spring each year, (but check applications, closing date is end of March 2011.
Doncaster the website) Careers graduates go into: Fashion
Stand: C114 Careers graduates go into: Independent fashion designer; Stylist; Fashion journalist; Fashion
Contact: 01302 553861 designer. Based on bachelor system, students photographer; Fashion critic; Fashion buyer;
arts.enquiries@don.ac.uk will have a good background for being a perfect Fashion manager; Fashion illustrator; Graphic
Laura Zenbergs assistant for a fashion designer (high fashion/big designer and advertising designer specialising
laura.zenbergs@don.ac.uk houses) in fashion products; Visual merchandiser; Textile
Course name: BA (Hons) Fashion and Textiles designer; Associate designer; Technical designer;
Design University of Hertfordshire Head of wardrobe; Costume designer for theatre;
Course length: 3 years full-time Stand: C106 Merchandiser; Design director; Entrepreneur;
Number of places: 20 Contact: Tony Rosella Textiles artist; Computer imaging consultant;
Application deadline: September t.rosella@herts.ac.uk Surface designer; Interiors designer (wallpaper,
Famous graduates: Graduates are currently 01707 286571 upholstery, art prints).
working in Anderson and Sheppards of Saville Course name: BA(Hons)Fashion
Row, Christy’s, Weird Fish and a variety of BA(Hons) Fashion with Marketing Leeds College of Art
design companies. Course length: 3 year full-time, 5 years part-time and Design
Careers graduates go into: Number of places: 45 BA(Hons) Fashion, Stand: C104
Designer; Pattern Cutter; Fashion Illustrator; 15-20 BA(Hons) Fashion with Marketing Contact: Susan Dillon
Merchandiser; Fashion Promotion; Tailor and Application deadline: UCAS deadlines 0113 2028035
Costume Designer Careers graduates go into: susan.dillon@
Course name: HND in Costume Design Design; Merchandising; Buying; Garment leeds-art.ac.uk
Course contact: 01302 553861 technology; Pattern cutting Course name: BA (Hons) Fashion
arts.enquiries@don.ac.uk Course length: 3 years
Course length: 2 years full-time University of Huddersfield Application deadline: UCAS deadlines
Number of places: 20 Stand: E106 Famous graduates: Students have gone to work
Application deadline: September Contact: Claire Allen for designers such as Jonathon Saunders, Vivienne
Careers graduates go into: Costume 01484 473972 Westwood, Russell Sage and Hussein
designer; Theatre crafts technician; Wardrobe c.allen@hud.ac.uk Chalayan. Others now work for Moda in Pelle,
assistant; Costume supervisor Course name: BA(Hons)Fashion Design Vicky Martin, Fashion Group, Umbro and Action
Marketing and Production Apparel. Others have set up their own businesses.
University of East London Course length: 3 years full-time, 4 years sandwich Careers graduates go in to: Industry; Design;
Stand: C108 Number of places: 36 Teaching; Masters; Styling; Marketing; Buying
Contact: Helen Carter Application deadline: UCAS deadlines
0208 223 2517 Famous graduates: Marcus Rigg – Senior Leeds University
h.carter@uel.ac.uk Designer – Topman; Angela Loftus – Head of Stand: C126
Course name: BA (Hons) Fashion Design with Fashion – Bradford College; Anne Holt – Head Contact: 0131 343 3802
Marketing (4 YRS) of Fashion – University of Derby; Ryan Heard – d.backhouse@leeds.ac.uk
BA (Hons) Fashion Design (3YRS) Fashion Idol Winner Course name: BA (Hons) Fashion Design
BA (Hons) Fashion Futures: Trend Forecasting & Careers graduates go into: Design; Styling; Course length: 3 years
Prediction (3YRS) Merchandising; Buying; Selection; Management; Number of places: 58
Number of places: 60 - 90 Marketing; Product development; Manufacturing Application deadline: UCAS deadlines
Application deadline: UCAS deadlines Course name: BA (Hons) Fashion Design with Famous graduates: None but graduates
Careers graduates go into: Illustrator; Fashion Textiles have worked with the likes of Abercrombie &
forecaster; Designer; Pattern cutter; Fashion Course contact: Louise Stocks Young Fitch; Bench; Dorothy Perkins; Espirit; George;
buyer; Fashion entrepreneur; Stylist; PR; Fashion 01484 472133 L’Oreal; New Look; Next; River Island; Ted
merchandiser; Product developer; Fashion l.stocks-young@hud.ac.uk Baker; Tommy Hilfiger and Warehouse.
researcher Course length: 3 years or 4 years sandwich Careers graduates go in to: Setting
Number of places: 36 up own businesses; Designers; Pattern cutters/
Edinburgh College of Art Application deadline: UCAS deadlines graders
Stand: D106 Famous graduates: Arena Henderson – MA
Contact: 0131 221 6000 Fashion; Gareth Heaton – Head Designer – Mish Liverpool John Moores
enquiries@eca.ac.uk Mash Jeans; Jeanette Hollingdrake – Head University
Course name: MA in Fashion Designer – Sacred Hearts Stand: F102
Course length: 2 years Careers graduates go into: Contact: 0151 2315058
Number of places: Depends on applicant numbers Design; Styling; Merchandising; Buying; Selection; d.wilson@ljmu.ac.uk
Application deadline: UCAS deadlines Management; Marketing and promotion; Fashion Course name: BA (Hons) Fashion
Famous graduates: Former students have journalism; Product development; Manufacturing Course length: 3 years
been employed by Prada, Alexander McQueen, Course name: Fashion Media and Promotion Number of places: 50
Vivienne Westwood, Gucci, Diesel and Sonia Contact: Department of Design Application deadline: UCAS deadlines
Rykiel Paris. 01484 473858 Careers graduates go in to: The programme
Careers graduates go into: Graduate designers; design@hud.ac.uk leads to a wide variety of employment
Junior buying roles; Self-employed; Freelance Course length: 3 years or 4 years sandwich opportunities and recent graduates have
designers; Postgraduate study Number of places: 35 pursued careers in many fashion related activities,
Application deadline: UCAS deadlines e.g. designers, stylists, buying, fashion illustration,
Careers graduates go into: trend

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CONTACTS

forecasting, merchandising etc. Graduates Northumbria University Number of places: 85


have also pursued postgraduate study in both Stand: B112 Application deadline: Standard UCAS deadlines
the UK and Europe. Contact: Emma Jane Goldsmith Famous graduates: Nicholas Knightly, who
0191 243 7823 is now design director of Mulberry; Madeleine
Manchester School of Art, e.goldsmith@unn.ac.uk Press has created her own label; Camilla Staerk
Manchester Metropolitan Course name: BA (Hons) Fashion has created her own label.
University Course length: 4 years sandwich Careers graduates go in to: Usually
Stand: C122 Number of places: 60 - 70 companies in the industry such as Alexander
Contact: Alison Welsh Application deadline: UCAS deadlines McQueen, Arena, Calvin Klein, Chloe, Christian
0161 2473543 Careers graduates go in to: Career opportunities Lacroix, Eley Kishimoto, Hardy Amies, Hussein
a.welsh@mmu.ac.uk include designing over a broad range of Chalayan, Issey Miyake, Jalouse, John Galliano,
Course name: BA (Hons) Fashion market levels for menswear; Womenswear and Matthew Williamson, Paul Smith, Robert Cary-
Course length: 3 years childrenswear; Designers and manufacturers; Williams andTrend Union
Number of places: 45 Fashion illustration; Forecasting; Fashion journalism;
Application deadline: UCAS deadlines Knitwear; Textiles; Public relations; Freelance UCA Epsom Fashion
Famous graduates: Aitor Throup consultancy; Fabric/colour research; Fashion styling Stand: C112
Careers graduates go into: Many students go Contact: 0191 232 6002, Contact: Adrien Parry Roberts
on to be designers within the fashion industry. We Leon Maurice 01372 202418
have graduates who have worked at River Island, 0191 243 7823 APRoberts@ucreative.ac.uk
Next, Dolce & Gabbana, Top Shop, Abercrombie leon.maurice@northumbria.ac.uk Course name: Fashion Design
and Fitch, Reebok, Rodier Paris and many more Course name: BA(Hons) Fashion Marketing Course length: 3 years full-time
companies in the UK and abroad. Some students go Course length: 4 years sandwich Number of places: 25
on to study at MA level at The Royal College of Art, Number of places: 50 Application deadline: 15th January
Central St Martins, and London College of Fashion. Application deadline: UCAS deadlines Famous graduates: Zandra Rhodes, Karen
Other graduates become buyers, journalists or Careers graduates go into: Fashion Millen, Wale Adeyemi, Harriets Muse
occasionally they go on to design costume for film marketing graduates enjoy a choice of career Careers graduates go into: Fashion designer;
or TV. opportunities in; design, product development, Fashion design consultant; Creative pattern cutter;
graphics, buying, marketing, public relations, Concept predictor; Fashion design entrepreneur;
Middlesex University visual merchandising, publishing, styling, Fashion business and marketing consultant
Stand: B122 consultancy and recruitment. Many of our
Contact: 0208 4115014 graduates start up their own businesses. Saint-Petersburg State
g.charles@mdx.ac.uk University Of Technology
Course name: BA (Hons) Fashion Nottingham Trent University and Design
Course length: 3 years Stand: B114 Stand: H122
Number of places: Up to 70 Contact: Julie Pinches Contact: fup-sr@yandex.ru
Application deadline: UCAS deadlines 0115 8488248 d-kostum@yandex.ru
Famous graduates: Andrew Heather – julie.pinches@ntu.ac.uk + 7 (812) 310 15 68
Creative director at Givenchy; Boudicca Course name: BA (Hons) Fashion Design Course name: Institute of Fashion Clothing,
– Womenswear design duo; Richard Gray – Course length: 3 years graduates of Fashion Clothing Department,
Internationally known illustrator and art director Number of places: 70 Course length: 4 years BA (Hons)
Careers graduates go in to: Many graduates have Application deadline: UCAS deadlines Number of places: 25
gone on to set up their own fashion labels including Famous graduates: Recently our graduates Application deadline: Take applications during the
Boudicca, Ally Capellino and Ashley Isham. Others have gone to work for internationally whole study year
have gone on to work with big fashion names such renowned brands such as: Max Mara, Paul Careers graduates go into: Fashion designers; Fur
as Givenchy, Margaret and Howell and also Smith, All Saints, Levi Strauss, Issey Miyake, designers; Knitwear designers; Art theorists
Abercrombie and Fitch. Abercrombie & Fitch, Next, River Island,
Topshop, Karen Millen, American Eagle, Marie University of Salford
The University of Claire Stand: E108
Northampton School Careers graduates go into: This course has Contact: School Office
of the Arts excellent employment records, with graduates often 0161 295 6088
Stand: C124 landing careers as designers, buyers, merchandisers, 0161 2952686
Contact: Jane Mills production managers and stylists. Some graduates b.a.aswat@salford.ac.uk
01604 893208 also decide to go into teaching or the media, or Course name: BA (Hons) Fashion
jane.mills@northampton.ac.uk progress to postgraduate study. Course length: 3 years
Course name: BA (Hons) Fashion Course name: BA (Hons) Fashion Knitwear Number of places: 65
Course length: 3 years Design and Knitted Textiles Application deadline: Standard UCAS deadlines
Number of places: 40 Contact: Stacy Marsh Famous graduates: Jonathan Kirby – Senior
Famous graduates: Graduates have gone to work 0115 848 8247 Director of Levis; Dan Szor – Creative Director
for companies including: Elspeth Gibson, Alexander Stacy.marsh@ntu.ac.uk of Super Super Magazine; Liz Cardwell –
McQueen, Julien McDonald, Hugo Boss, Ben de Course length: 4 years including placement Freelance Stylist (Kate Nash, Dazed&Confused)
Lisi, Vogue magazine, Anne-Louise Roswald, Next, (optional) Careers graduates go in to: Graduates entering
Church’s, Prada, Zandra Rhodes, Bruce Oldfield and Number of places: 40 the fashion industry work across a diverse range
Lulu Guiness. Application deadline: UCAS deadlines of careers – as designers, stylists, pattern cutters,
Careers graduates go into: Fashion design; Famous graduates: Graduates with design buyers, visual merchandisers, illustrators and
Pattern cutting and grading; Sample machinist; Self- positions at Abercrombie and Fitch, Ralsey, retailers. Many have set up their own labels.
employed fashion business American Eagle, Per Una, Paul Smith, Max Recent graduates have found employment
Mara, Karen Millen, Julian McDonald, Hugo Boss with companies such as Burberry, Super
Northbrook College Sussex Careers graduates go into: Knitwear Super, Boudicca, Mulberry, Paul Smith, FCUK,
Stand: D104 design; Knitted textile design; Styling; Visual Whistles, River Island, Erdem, All Saints, Dazed
Contact: Simon Seivewright merchandising; Buying; Production managers; & Confused, Matalan, Top Shop etc.
01903 606250 Postgraduate study
s.seivewright@nbcol.ac.uk South East Essex College
Course name: BA (Hons) Fashion Design Plymouth College of Art and Stand: C102
Course length: 3 years Design Contact: Rebecca Edwards
Number of places: 30 Stand: C118 Rebecca.edwards@southend.ac.uk
Application deadline: May Contact: Shirley Messam Course name: BA (Hons) Fashion Design
Famous graduates: Recent graduates have 01752 203474 Course length: 3 years
successfully established design positions at smessam@pcad.ac.uk Number of places: 20
Armani Exchange (NYC), Alexander McQueen, Course name: BTEC ND Fashion and Textiles Application deadline: March
Giles, Jil Sander, Abercrombie & Fitch, Course length: 2 years Careers graduates go into: Fashion designer;
Boudicca, Puma, Adidas, Nike, Ben Sherman, Application deadline: UCAS deadlines Fashion illustration; Fashion buying; Fashion
Moss Bros, Daks, River Island and New Look, to Careers graduates go in to: Costume designer; merchandising; Pattern cutter
name a few, or have successfully set up their Fabric and textile design; Interior designer; Course name: FdA Fashion
own fashion businesses. Marketing & promotion; Retail; Surface pattern and Communication & Marketing
Careers graduates go into: Fashion designers; decoration Contact: Jenny Sinton
Freelance designers; Self-employment/own Jenny.sinton@southend.ac.uk
fashion business; Trend predictions; Stylists; Design Ravensbourne 01702 220601
consultants; Fashion illustrators; Savile Row tailors; Stand: C110 Course length: 2 years
Pattern cutters; Garment technologists, as well Contact: Dorota Watson Number of places: 20
as areas within fashion marketing, branding, 0208 2894900 ext 4912 Application deadline: March
retail, merchandising and buying. dorota.watson@rave.ac.uk Careers graduates go into: Fashion illustration;
Course name: BA (Hons) Fashion Web design; Events organising; Fashion PR; Fashion
Course length: 3 years photography

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CONTACTS

Southampton Solent PA to drag du jour, Jodie Harsh; Jodie Ball a WEST WALES SCHOOL
University 2004 BA (Hons) Fashion Journalism Graduate OF THE ARTS
Stand: D116 won the ‘First Word’ Fashion Journalism Stand: B126
Contact: Jennifer Anyan Award and graduated with a 1st Class BA Contact: Caroline Thraves
Jennifer.anyan@solent.ac.uk (Hons) degree in Fashion Journalism. 01554 748208
Course name: BA (Hons) Fashion Careers graduates go into: Fashion caroline.thraves@colegsirgar.ac.uk
Course length: 3 years related PR; Media companies; Magazines; Course name: BA (Hons) Fashion
Number of places: Depends on number of Newspapers Course length: 3 years
applicants Course name: BA (Hons) Fashion Management Number of places: 20
Application deadline: UCAS deadlines and Marketing Application deadline: UCAS deadlines
Careers graduates go in to: Fashion Contact: 01372 728811 ext 2495 Careers graduates go into: Design,
graphic design; Styling; Packaging/point of sale cmackenzie@ucreative.ac.uk pattern cutting; Gerber CAD designer; Garment
design; Fashion magazine design; Advertising; Course length: 3 years technology; Styling; Forecasting and illustration
Contemporary fashion illustration; Garment/tshirt/ Application deadline: UCAS deadlines
fabric print design Careers graduates go into: Fashion buying; Retail UNIVERSITY OF WESTMINSTER
Course name: BA (Hons) Fashion with Photography or brand management; Merchandising and planning; Stand: A106
Contact: 023 80319429 Visual merchandising; Fashion and trend forecasting; Contact: 020 7911 5937
ft.admissions@solent.ac.uk Fashion PR; Fashion marketing fashion@wmin.ac.uk.
Course length: 3 years Course name: BA (Hons) Fashion Promotion Course name: BA (Hons) Fashion Design
Number of places: Depends on number of and Imaging Course length: 3 years full-time, with option of a 4
applicants Contact: Jules Findley year sandwich course
Application deadline: UCAS deadlines 01372 202490 Number of places: 36
Careers graduates go in to: Advertising consultant jindley@ucreative.ac.uk Application deadline: UCAS Deadlines
for fashion retailers; Reportage photographer; Course length: 3 or 4 years full-time Famous graduates: Christopher Bailey– Burberry;
Assistant photographer; Visual trend and image Number of places: 90 Michael Herz – Creative Director, Aquascutum;
capture; Reporting for forecasting companies or as a Application deadline: UCAS deadlines Markus Lupfer – Armand Basi; Mark
stylist for magazines and photographers Famous graduates: Lauren Blane - Fashion Maidment – Ben Sherman; Stuart Vevers – Loewe;
Course name: BA (Hons) Fashion Editor Wonderland magazine; Ellie Hay – Sophie Dean – Wallpaper*; Jutta Kraus – Bernhard
Contact: Phillip Clarke Assistant Editor Intimates/Swim WGSN; Willhelm; Carri Munden – Cassetteplaya; Katie Hillier
02380 319000 Lucy Barber - Espionage Creative Marketing – Marc Jacobs.
Phillip.clarke@solent.ac.uk Agency; Sophie Stevens - Illustrator for House

Sponsors
Course length: 3 years of Holland; Bella Haigh- Editorial Assistant 125
Number of places: 90 Magazine; Claire Stewart – Trendstop;
Application deadline: UCAS deadlines Careers graduates go into: Fashion designer;
Careers graduates go in to: Fashion Design assistant; Buyer; Merchandiser; Stylist;
design; Styling; Buying; Merchandising; Fashion Accessory designer; Menswear designer; Sportswear River Island
forecasting; Pattern cutting; Fashion public designer; Creative director, Print designer With over 250 stores operating in the UK, Republic
relations; Fashion marketing of Ireland, Europe, Middle East and Far East, plus
WILTSHIRE COLLEGE SALISBURY over 50 years of fashion retailing experience, River
Thames Valley University Stand: E110 Island is one of the largest and most successfully
Stand: A108 Contact: Jennie Hiett private owned companies. They design nearly
Contact: Pauline Harrison 01722 344323 everything they sell to ensure their products
0118 967 5159 jennie.hiett@wiltshire.ac.uk have a unique appeal on the high street. Their
pauline.harrison@tvu.ac.uk Course name: Ba (Hons) Fashion and Textiles working environment is dynamic and fast moving,
Course name: BA (Hons) Fashion and Textiles Course length: 3 years achievement orientated and driven to produce the
Course length: 3 years Number of places: Depends on number of hottest, newest looks for the customer. They are
Number of places: Depends on number of applications. fashionable, focused and work hard to stay on top
applications Application deadline: UCAS deadlines of the high street so it makes sense that they look
Application deadline: UCAS deadlines Famous graduates: Graduates are currently placed for the same in potential employees. It is true that
Careers graduates go in to: Design across a range of companies Timberland, Catherine River Island has a reputation for working very hard
and design management in fashion; Textiles; Walker, Cassette Playa, Gri_ in UK, Mud Pie Trend and being determined, but they also make sure that
Knitwear and footwear; Buying; Merchandising; Forecast Company, New Look they create opportunities for the people, and the
Creative pattern cutting Careers graduates go in to: Designers; Pattern business, to get ahead.
cutters; Print designers; Buyers; Stylists; Trend Website: www.riverisland.com
University for the forecasters
Creative Arts Rochester L’Oréal Professionnel
Stand: C120 WINCHESTER SCHOOL OF ART Hair is the fashion accessory of today, worn to reflect
Contact: Thomas Atkinson Stand: B106 the personality of the individual, it is as important
01634 888631 Contact: 02380 596924 to the total look as any item of catwalk clothing.
tatkinson@ucreative.ac.uk cl@soton.ac.uk L’Oréal Professionnel works in partnership with
Course name: BA (Hons) Fashion Course name: BA (Hons) Textiles, Fashion and L’Oréal Professionnel salons to help hairdressers
Course length: 3 or 4 years Fibre create the right look for each customer as well as for
Application deadline: Standard UCAS deadlines Course length: 3 years the catwalks. L’Oréal Professionnel combines their
Famous graduates: Narghess Gharani and Vanya Number of places: 90 passion for fashion with cutting edge technology,
Strok Met and began collaborating whilst studying Application deadline: UCAS deadlines to bring you a portfolio of high performance
BA (Hons) Fashion at our Epsom Campus in 1995; Famous graduates: Graduates have gone on products that meet your needs, allowing you and
Samantha Mark completed her BA Fashion Degree to work in companies such as Liberty, your hairdresser to push creativity and achieve
and won the Young Designer Award Competition Alberta Ferretti, Habitat, Wallace Sewell, Preen, outstanding results. With L’Oréal Professionnel you’ll
in 2006; Oliver Volquardsen, a BA (Hons) Fashion Erdem, Gucci and Accessorize be inspired to take fashion to your heart and create
Graduate, is one of only eight people who have been Careers graduates go in to: Fashion buying; beautiful hair.
selected by the Daiwa Anglo-Japanese Foundation Fashion designing; Trend forecasting; Stylist; Art L’Oréal Professionnel is the business and creative
as a 2008 Scholar director; Editor fashion illustrator; Graphic designer; partner of over one million of the world’s most
Careers graduates go into: Fashion design; Fashion photographer; Producer fashion; Online dynamic hairdressers. L’Oréal Professionnel partners
Fashion buying; Retail management; Pattern cutting; fashion editor; Fashion and trend forecaster; Press are growing faster than the total salon market. Be
Public relations; Concept generation; Styling; officer; Buyer; Account manager; Merchandiser; part of this success.
Illustration; Fashion marketing and merchandise Event manager; Brand strategist; Web designer Website: www.lorealprofessionnel.co.uk
Course Name: BA (Hons) Fashion Journalism
Contact: Deborah Lampitt UNIVERSITY OF WALES, Lifeline I.T.
01227 817494 NEWPORT Lifeline I.T. manage, set up and develop IT systems,
dlampitt@ucreative.ac.uk Stand: B128 leaving you to run your business and benefit from
Course Length: 3 years full-time Contact: Irene Dee all that modern office technology offers. At Lifeline
Number of places: 75 01633432643/2187 IT, you will find a personal, proactive approach, and
Application deadline: UCAS deadlines Irene.dee@newport.ac.uk their support team comprises of highly skilled IT
Famous Graduates: Jennifer Wiebking Course name: BA (Hons) Fashion Design professionals who pool in-depth knowledge and
a 2008 BA (Hons) Fashion Journalism Course length: 3 years experience. As sponsors of Graduate Fashion Week,
graduate who achieved a first class honours Number of places: 50 Lifeline IT have set up and installed the network
degree, won the 2009 ‘First Word’ Fashion Application deadline: UCAS deadlines hardware, and will maintain the IT infrastructure,
Journalism award at Graduate Fashion Week Careers graduates go in to: Commercial design; providing on-site support for organisers, press and
for her interesting and informative interview Design management; Fashion styling; Retail buying PR during the event. The company currently works
with Simon Jablon, designer behind the and merchandising; Fashion journalism with a growing number of clients within the fashion
uber-fasionable Linda Farrow sunglasses industry, from Browns Fashion and Sara Berman, to
line; Daniel Oliver a 2008 BA (Hons) Fashion Clothing Solutions International.
Journalism Graduate is now Contributing Website: www.lifelineit.net
Nightlife Editor of Attitude magazine, Senior
Fashion Writer for Londonkicks.com and

www.fashionistamag.co.uk 2010 FASHIONISTA 47

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CONTACTS

BHM Knitwear
For over 30 years, BHM Knitwear has been working
with buyers providing them with fast sampling
wishes all the students the very best of luck in the
competition and looks forward to meeting some of
you at the Gala Show and Awards Presentation. Elle
Supporters
times, design and technical support, and cost is the first stop for fashion, shopping and celebrity Vogue
competitive production pricing for their garments. style news. Get to elleuk.com for up to the minute Get your daily fashion fix at British Vogue’s glossy
BHM has the latest technology and machinery in reports from the international collections, beauty website, with news, catwalk videos and reviews,
their UK base and have also developed the ability to news, celebrity style secrets, spa guides, the latest competitions and blogs.
do embroidery in-house, speeding the process and diets, hair and beauty trends from the catwalk, Website: www.vogue.co.uk
making it much more secure against counterfeiting. celebrity trends, everyone’s wearing and get the
They supply to UK and overseas markets, to many look, the best edit of what to buy in designer stores Glamour
top names including Bay Trading, Henri Loyd, JD and on the high street, fashion, shopping and Handbag handy Glamour is filled with fashion,
Sports, Kickers, Lambretta and high street stores celebrity blogs, daily horoscopes, competitions and lifestyle and celebrities, everything a girl needs to
such as Littlewoods and River Island. Their sales and the weekly HOT 10 newsletter. know and you can keep updated on the gossip with
design specialists attend yarn and fashion shows, Website: www.elleuk.com their daily e-mail newsletter.
read the trade press, and maintain close links with Website: www.glamourmagazine.co.uk
suppliers, to keep up with the latest knitwear trends Mulberry
and developments. Inspired by the cool of the city and the craft of the GQ
Website: www.bhmknitwear.co.uk countryside, Mulberry is appreciated worldwide Online home of leading men’s magazine GQ
for its ‘artisan’ approach to leather accessories, covering all things fascinating to the XY population
Own Label menswear and womenswear. The brand’s backbone such as grooming, cars, gadgets and (for the straight
With an abundance of talent graduating every year is an extensive line of highly crafted bags, which boys), scantily clad girls.
from fashion schools around the country and such combine innovative design with the finest leathers Website: www.gqstyle.com
limited opportunities to showcase this talent, we felt and highly wrought detailing. Styles such as the
there was room for a new channel to help launch Bayswater have become iconic fashion classics Company
the careers of talented designers. The basic premise carried by some of the world’s most individual and Get the hottest fashion trends, latest beauty
of OWN LABEL is simple. You submit designs stylish celebrities. Despite worldwide expansion, looks and up-to-the minute celebrity gossip and
online, we put your creations to the public vote including new stores in the US, France and the entertainment news and reviews as well as super
and manufacture a limited run of the top ranked Far East, the centre of production remains where hot competitions.
designs for retail on our web-site with your name the company was founded in the 1970’s, in rural Website: www.company.co.uk/
on the label. What better way to promote yourself Somerset. Mulberry launched its apprenticeship
than to demonstrate the commercial success of scheme in the UK factory, sustaining a way of Harpers
your designs? OWN LABEL gives the designers of working that has lasted generations and providing For the upper class fashionistas out there Harpers
tomorrow an opportunity today to show off their skills, training and employment for the local has everything for women who are the first to buy
best designs. community. The Mulberry customer appreciates the best, from casual to couture.
Website: www.own-label.com superior quality in materials, fashion forward design Website: www.harpersbazaar.com
and understated luxury.
Per Aquum Website: www.mulberry.com Super Super
The signature company of Universal Enterprises, This mad, colourful, funky music and fashion
Per AQUUM Retreats, Resorts and Residences is a Renault magazine is the perfect antidote for those who fancy
specialist luxury retreat, resort, spa and residence Renault UK are offering the best seats in the house something just a little bit different.
management company that offers a different kind at Graduate Fashion Week in stylish, luxurious, silver
of company ethos: one that is passionate, visionary, Grand Espaces. Accredited journalists and VIPS will Propress Steamers
imaginative and naturally modern. Each property be whisked around the capital between catwalk Every girl needs nicely ironed clothes, and with a
embodies regional traditions and combines luxurious shows, ensuring a welcome moment of rest and Propress steamer you get just that, used by small
fittings and furnishings in a culturally sensitive way. relaxation. Renault is delighted to be the official car boutiques to the large fashion chains, they make
No two properties are alike. Literally translated, Per of the event and wishes all graduates a successful sure you get perfectly smooth clothes.
AQUUM means ‘through water’, and the vision of week. Website: www.propress.co.uk
the company is to develop and manage properties Website: www.renault.co.uk
in desirable locations using naturally modern, Skinny Cow
ecologically responsible design. Per AQUUM currently Ty Naut A delicious ice-cream but low-fat? Yum flavours and
manages properties in the Maldives and Dubai. They TY NANT Natural Mineral Water from Ceredigion low calories? These ice creams taste like a well–
also tackle pride in being environmentally friendly, and in Wales, is famed for stylish cobalt blue and deserved treat not a diet set back, the ultimate for a
have a passionate commitment to give back to the curvaceous bottles. Ty Nant is recognised girls´ night in snack.
communities they reside in, maintaining the peace and throughout the world as one of the ultimate stylish Website: www.skinnycow.co.uk
the beauty of the environment while offering the best refreshments, through associations with aspirational
to the customer. events, publications and television and film media. Kiss FM
Website: www.peraquum.com Examples include official water supplier partnerships News, music and gossip all in one place, get yourself
with world-recognised sporting, music, arts and to their website and listen live wherever you are.
Jon Adam fashion events including The Louis Vuitton Sailing Enter competitions and see where the hottest gigs
Jon Adam has a history which spans 100 years Cup, The Artois Championships, London Fashion in town are.
and two generations, and is one of the leading Week, The MTV Awards, The MOBO Awards and The Website: www.totalkiss.com
manufacturers of clothing to the UK and European Venice Biennale of The Arts. Ty Nant is also regularly
markets. Specialising in designer womenswear, placed on the sets of top-rating UK and US television Next Model Agency
menswear and outsize ranges for the volume led programmes such as Sex and the City, Friends and In the 20 years since its founding, Next has grown
market. Jon Adam is also a major supplier to River The OC, as well as Little Britain, Eastenders and worldwide with offices in New York, Paris, London,
Island. Design and flair has always been hugely Hollyoaks. Los Angeles, scouting the hottest models as seen in
important to them. They are a key supporter of new Website: www.tynant.com Elle, Vogue and more.
young design talent and so their involvement with Website: www.nextmodels.com
GFW is a natural progression. Hammerson
Hammerson has been creating and managing some McKenzie Clark
Lyle & Scott of the most exciting retail destinations and office If you want something seen, these are the people
Established over 135 years ago, Lyle and Scott is buildings in Europe for over 50 years. Their aim is to you want. They have been creating large signs for
a brand whose reputation for design and quality create value by developing and actively managing over ten years for a number of clients including
continuously grows from strength to strength. high quality properties to meet the needs of the Mulberry, L’Oreal and Christian Louboutin.
Winners of the Drapers Young Fashion Brand of the occupiers, partners and shareholders. They have Website: www.mckenzieclark.co.uk
Year 2009, the brand offer three distinct ranges: investments in 16 major shopping centres and 16
Vintage, Heritage, Club and currently distribute retail parks providing a total of 1.6 million m² of retail WT Sea/Air
in the UK and mainland Europe. Building on this space. They own seven office buildings, in central W.T. SeaAir design, implement and deliver specially
success and growth, Lyle and Scott prevail in their London and Paris, which provide 170,000 m² of made global supply chain solutions for UK retailers
field. Lyle & Scott is recognised as a leader in men’s prime accommodation. Hammerson’s aims to be and their suppliers.
retail fashion and combines this position with a solid the best owner-manager and developer of retail and Website: www.wtseaair.com
authority and presence within the golfing sector. office property in the UK and France and to focus on
Website: www.lyleandscott.com prime regional shopping centres and out-of-town Drapers
retail. Every week Drapers features the finest news, trends,
Hachette Filipacchi Website: www.hammerson.com forecasting, catwalks, top fashion jobs, and finds out
ELLE is proud to be sponsoring Graduate Fashion what’s going on in the fashion business world.
Week’s Media and Design Award once again Website: www.drapersonline.com
this year. ELLE’s Editor-in-Chief, Lorraine Candy

48 FASHIONISTA 2010 www.fashionistamag.co.uk

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CONTACTS

Protégé Project expansions into womenswear and highly-anticipated


launches of the diffusion labels RED, Cut and
Luxury For Less, Austin Reed continues to innovate
at fantastic prices delivering fast value fashion to its
customers day in and day out. Between 30 and 50
new womenswear lines arrive in store every week.
River Island with an ethos that embodies style and substance Peacocks has over 500 stores throughout the UK,
With over 250 stores operating in the UK, Republic simultaneously. including concessions in several Co-op stores. They
of Ireland, Europe, Middle East and Far East, plus Website: www.austinreed.co.uk have 76 international stores in Eastern Europe and
over 50 years of fashion retailing experience, River the Middle East.
Island is one of the largest and most successfully ASOS Website: www.peacocks.co.uk
private owned companies. They design nearly Established just a few years ago in June 2000, ASOS.
everything they sell to ensure their products com is the UK’s largest independent online fashion M&S
have a unique appeal on the high street. Their and beauty retailer. With over 35,000 branded With over 895 stores in more than 40 places
working environment is dynamic and fast moving, and own label products available and over 1,500 around the world, over (600 domestic and 295
achievement orientated and driven to produce the new lines added each week, ASOS.com is rapidly international) Marks and Spencer is the largest
hottest, newest looks for the customer. They are becoming the market leader in the UK online clothing retailer in the United Kingdom. As of 2008,
fashionable, focused and work hard to stay on top of fashion world. Aimed primarily at fashion forward the company is the 43rd largest retailer in the world.
the high street so it makes sense that they look for 16-34-year-olds, ASOS.com attracts over 6.9 million Most of its domestic stores sell both clothing and
the same in potential employees. unique visitors a month, has 2.9 million registered food, and since the turn of the century it has started
Website: www.riverisland.com users and offers over 19,500 own-label and branded expanding into other ranges such as homewares,
fashion goods. Its full name, As Seen On Screen, was furniture and technology.
Pentland Group chosen in order to try to show the brand’s intention Website: www.marksandspencer.com
Pentland Group plc was founded in the early to supply the public with outfits seen on or similar in
1930’s in Liverpool, England. It was then called the style to those worn by celebrities. BBH
Liverpool Shoe Company because it dealt purely Website: www.asos.com BBH was founded by John Bartle, Nigel Bogle & Sir
in shoes; first a wholesale shoe business, then John Hegarty in 1982 and started out of a briefcase
expanding into a manufacturing business. Always Claire’s Accessories as they had no offices. They now have six offices
displaying innovation and creativity, Pentland was Claire’s is a retailer of accessories and jewellery, worldwide - London, New York, Singapore, São
one of the first companies to manufacture from Asia, many of which directly mimic higher end style Paulo, Shanghai and Mumbai and employ more than
forming a division in Hong Kong in the early 1960’s. trends at a cheaper price, to girls and young women 800 staff globally. The agency has worked for global
In 1981 Pentland purchased the majority share of aged 3 to 27. Their products are targeted at the brands including Audi, Vodafone, Levi Straus, British
a tiny US company called Reebok. After a 10-year fashion forward teen, tween, and young adult. They Airways, Persil and Lynx.
period of growth, Reebok was sold. In the 1990’s have over 3,000 locations worldwide. They also Website: www.bartleboglehegarty.com
Pentland also bought brands and now proudly has a provide an ear piercing service and have done more
portfolio of some of the greatest international sports, ear piercings than any other retailer, more than 80 Marie Claire
outdoor and fashion brands globally. million in over 25 years. Marie Claire magazine covers health, beauty, and (most
Website: www.pentland.com Website: www.claires.com importantly) fashion information in each issue and
you can subscribe to their monthly magazine or get
John Lewis Mulberry their daily newsletters via e-mail. The theme for Marie
John Lewis began in 1864 with the opening of Inspired by the cool of the city and the craft of the Claire is “More than a Pretty Face” and gives readers
its first shop in London’s Oxford Street. ‘Never countryside, Mulberry is appreciated worldwide information about different women around the world
Knowingly Undersold’, was the store’s unique for its ‘artisan’ approach to leather accessories, and their needs, struggles, and stories of life.
promise to customers, that the price of any item sold menswear and womenswear. The brand’s backbone Website: www.marieclaire.co.uk
would always be as low as the lowest price in the is an extensive line of highly crafted bags, which
neighbourhood It has been the company’s slogan combine innovative design with the finest leathers Reiss
for over 75 years. Through the efforts of partners and highly wrought detailing. Styles such as the Reiss is a multi-national fashion retailer with
serving customers with the suppliers’ high quality Bayswater have become iconic fashion classics over 90 stores worldwide. The iconic and truly
goods, John Lewis has succeeded in building the carried by some of the world’s most individual and impressive flagship store and headquarters opened
largest department store retailer in the UK, with 27 stylish celebrities. Despite worldwide expansion, in London’s west end on Barrett Street in 2007 in
shops and a growing online business. including new stores in the US, France and the the site that once housed the London College of
Website: www.johnlewis.com Far East, the centre of production remains where Fashion. The Reiss philosophy centres on creating
the company was founded in the 1970’s -in rural and producing directional, design-led menswear,
Karen Millen Somerset. Mulberry launched its apprenticeship womenswear and accessories. Reiss prides itself
Glamorous, distinctive clothing and accessories for the scheme in the UK factory, sustaining a way of with an uncompromising commitment to delivering
confident, uncompromising woman of today. Karen working that has lasted generations and providing innovative, original products combining exceptional
Millen are known worldwide for their perfectly cut skills, training and employment for the local design, quality and value.
pieces, from on trend leather jackets to investment community. The Mulberry customer appreciates Website: www.reiss.co.uk
coats and occasion wear. They produce 12 collections superior quality in materials, fashion forward design
each season covering day, work, occasion and weekend and understated luxury. Shop Direct
wear and everything in the collections is designed Website: www.mulberry.com Shop Direct Group is the UK’s leading online
in-house, from the lace used in our famed eveningwear retailer, and the largest home shopping company.
to the embossed hardware on statement bags. In-house George Established in November 2005 as a result of
pattern cutters complete the team, and help to perfect Asda clothing line George was created in 1990 and a merger of the former Littlewoods and Shop
the flattering fit for which they are famed. Karen Millen is marketed as quality fashion clothing at affordable Direct companies, the retailer was known as the
was founded in 1981 by Kevin Stanford and Karen Millen. prices. It is estimated that George is the fourth Littlewoods Shop Direct Group until a corporate re-
Website: www.karenmillen.com largest retailer of clothing in the United Kingdom. branding in May 2008. They began as a traditional
George at Asda was the first supermarket to stock paper-based and phone-in order store, however this
Haymarket Exhibitions wedding dresses; they cost just £60 while adult has now been superseded by electronic commerce
Since the company was founded half a century bridesmaid dresses ranged between £30 and £35, technology. In 2009 Shop Direct Group bought the
ago, Haymarket has always prided itself on being a when they were launched. brand name of the failed Woolworths, and have
highly creative business, with an unrelenting focus Website: www.asda.co.uk/george stated they plan to amalgamate the business into its
on the quality of their products and people. Their existing home shopping network.
consumer exhibitions division is now a market Warehouse Website: www.shopdirect.co.uk/
leader in the UK. With an increasing portfolio and The Warehouse woman is passionate about fashion,
registered attendance of over half a million paying knowledgeable about trends, appreciates design BMB Menswear
visitors, Haymarket’s shows are known for their and quality, body confident, independent, primarily The Baird Group is one of the UK’s most diverse
quality of content. They are dedicated to producing 18-30 (but Warehouse is about attitude not age) menswear companies operating at all levels of the
magazines, websites and events that are the best. and loves shopping, socialising, looking good, market. Its product ranges cover all aspects of the
Website: www.haymarket.com magazines, celebrity gossip and travel. Warehouse male wardrobe. It has dedicated teams of designers,
aims to create a directional brand experience that buyers and merchandisers to develop the brands
Austin Reed is exciting, inspiring and personal to the customer. and create store environments. The Group also
From humble beginnings as a tailor in London, Their distinctive handwriting is... Styley, Confident, employs highly unique and commercially motivated
today the Austin Reed Group boasts over a Sexy, Glamorous, Edgy, Clean, Individual. Their professional sales people and support staff to
century of design excellence and an international culture is positive, ambitious and focused and their present its brands to customers and clients. The core
reputation that’s founded on personal service, teams are creative and have pride in the brand. company activity is as a retail concessionaire and
remarkable tailoring and a passion for quality The people that work at Warehouse are passionate high street store operator. Baird works closely with
without compromise. Blending traditional values and knowledgeable about fashion and reflect the its concession partners such as: Selfridges, House
with 21st century innovation, the company has personality of the brand. of Fraser, Debenhams and Burtons as well as quality
transformed itself from a heritage-led business into Website: www.warehouse.co.uk independent stores, leveraging its brand mix to
a dynamic, progressive global group that is both ensure its departments always look innovative and
fashion-forward and classically elegant. The label Peacocks competitive. Baird also has its own chain of retail
has rapidly evolved to meet the desires of discerning Peacocks are a leading UK fashion value retailer stores operating under the Suits You, Alexandre
shoppers from all over the world, also experiencing offering the right, on trend fashions for all the family Savile Row, Racing Green and Jeff Banks fascias,
many defining moments since its former role as at unbeatable value, combining quality, style and low supported by the leading UK dress hire business,
consultant to Sir Winston Churchill and numerous prices for womenswear, menswear, childrenswear, Young’s.
other high profile figures. From more recent modern footwear and accessories. The secret of Peacock’s Website: www.bmb-group.co.uk
success is its ability to react quickly to fashion trends

www.fashionistamag.co.uk 2010 FASHIONISTA 49

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HOROSCOPES
xxxxxxxxxxxxxxx

Your style in

Aquarius 21st Jan - 19th Feb Pisces 20th Feb – 20th March Aries 21st March – 20th April

Fab day: 15th Fab day: 12th Fab day: 20th


Drab day: 26th Drab day: 30th Drab day: 18th
Fashion icon: Agyness Deyn Fashion icon: Cheryl Cole Fashion icon: Carrie Bradshaw
Colour: Mint green Colour: Deep turquoise Colour: Coral
Friendship squabbles in May should happily Although you may not feel like it, a break from What Aries wants, Aries gets, especially this
take a turn for the better. Now is the time to treat romance will be good for you. In many ways, it’s month. The stars are offering you enormous gifts,
yourself to a spa. Hit the shops to get yourself a relief. You’ll be able to enjoy time for yourself particularly of the financial sort. You’ll see your
in peak condition for the season of parties that and realise what your friendships mean to you. name in lights soon, so start prepping your red
are upon us - you seem to have enough cash to You may also realise you’re looking for a different carpet attire. The New Moon shows the weekend
spend. Do watch your energy levels though. person: one with a good heart and a good mind. after 13 June will be a divine time for shopping.

Leo 23rd July - 23rd August Virgo 24th August – 23rd September Libra 24th September – 23rd October

Fab day: 11th Fab day: 14th Fab day: 16th


Drab day: 26th Drab day: 28th Drab day: 4th
Fashion icon: Emma Watson Fashion icon: Cameron Diaz Fashion icon: Naomi Watts
Colour: Sunshine yellow Colour: Cotton candy pink Colour: Natural cream
You know how to strut your stuff, but you may This is a month for the record books, at least in Your sign this month shows you have a strong
feel a bit wobbly on the catwalk of life during its potential. June starts slow, but speeds up so desire to transform your life, perhaps through
the first few weeks of June. Don’t let any minor much that by the end you may think someone reinventing yourself. You have a need for change
setbacks throw you, this feeling will pass. It’s the hit the fast-forward button on your life. Your that is hanging over you, but, even though you
perfect time to plan all you want to achieve, so work will enter a yearly peak and you’re so over don’t realise it, you’ve already changed. Your next
send out your CV for a bit of experience. waiting-to-be-wanted, you’re about to become a step is figuring out how to turn your dream into
huntress. You’re going to love every minute of it! reality. Don’t be afraid to ask for support.

FASHIONISTA 2010
50 FASHIONISTA 2010 www.fashionistamag.co.uk
www.fashionistamag.co.uk

50horoscopes.indd_subbed[AG].indd 50 27/05/2010 17:44:55


HOROSCOPES

the stars

Taurus 21st April – 21st May Gemini 22nd May – 21st June Cancer 22nd June – 22nd July

Fab day: 10th Fab day: 15th Fab day: 21st


Drab day: 22nd Drab day: 19th Drab day: 11th
Fashion icon: Diane Kruger Fashion icon: Carey Mulligan Fashion icon: Whitney Port
Colour: Petal pink Colour: Sweet lilac Colour: Stylish caramel
You’re satisfied with the simple things in a It’s good to be the birthday girl, isn’t it? And things Expect to spend this weekend with your family,
relationship, just as long as your partner shows could get even better as it’s possible a friend but before you despair, the good news is you’ll
their undying love for you. But, if you’re feeling could move into the romance category. It might find you enjoy yourself! It will also give you the
insecure, watch out. Don’t push things in the be wise to slow down though. Although it will be confidence to sort out those who’ve been giving
romantic department. You may upset something difficult not to spend the weekends celebrating, you grief. Start making some serious plans, it’s the
that’s going very well. try not to spread yourself too thin. perfect time to contemplate world domination.

Scorpio 24th October – 22nd Sagittarius 23rd November – 22nd Capricorn 23rd December – 20th
Illustrations: www.jennifermiles.com

November December January

Fab day: 26th Fab day: 10th Fab day: 13th


Drab day: 12th Drab day: 21st Drab day: 17th
Fashion icon: Taylor Momson Fashion icon: Rachel McAdams Fashion icon: Kate Moss
Colour: Sky blue Colour: Popping purple Colour: Poppy red
You’ve had your fair share of relationship drama Thank the heavens (quite literally), all of the chaos The New Moon arrives in your love department
to last you the rest of the year, so you’ll be surrounding work, health and friends will begin to on 13 June so clear the way for sparkly new
pleased to learn things are finally beginning to sort itself out over the next few weeks. But when opportunities. The Full Moon in your sector of
settle in the love department! Romance and it comes to the game of life, you’re due for some dreams, spirit and the subconscious on 27 June
travel will coincide before the month is out, so healthy flirtation with the forbidden fruit. Don’t will bring a host of revelations to rock your world.
maybe it’s time to pack your suitcase Scorpio! get your fingers burnt Miss Sagittarius. An exciting month Capricorn, so be ready!

www.fashionistamag.co.uk 2010
www.fashionistamag.co.uk 2010 FASHIONISTA
FASHIONISTA 51

50horoscopes.indd_subbed[AG].indd 51 26/05/2010 19:16:41


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