www.blue-strategies.

com

A Business Case for Management Consulting & Corporate Training Firms
Strategic Business Development in Milan 2014-15
Why Milan?
Host of Expo 2015
Milan Metropolitan Area GDP: 241.2 billion (US$ 312.3 billion) in 2004
Milan City GDP: $115 billion
Europe's 4th highest GDP
World's 28th largest economy unit
World's 26th richest city by purchasing power
World's 11th most expensive city for expatriate employees
World's 42nd most important unit in the Global Cities Index
Rated as Alpha world city for its influence in fashion, commerce, business, banking, design, trade
and industry
Milan's hinterland is Italy's largest industrial area
FieraMilano is considered the largest fair in Europe
161.6% of the EU average GDP per capita

Milan is also regarded as the true current fashion capital of the world, according to the 2009 Global
Language Monitor, it annually competes with other major international centres, such as New York, Paris,
Rome, London, Los Angeles and Tokyo. Major fashion houses and labels, such as Versace, Gucci,
Armani, Valentino, Prada, Dolce &Gabbana, Moschino and Missoni are headquartered in the city, which
greatly contribute to its economy.
Milan is home to many of Italy's major corporations, and 1 of the world's 100 largest companies, is
headquartered in the Lombard metropolis. Other major Milan-based corporations and banks include
Luxottica, BorsaItaliana, Telecom Italia Mobile (TIM), BancaIntesa, BancaPopolare di Milano, Vodafone
Italy, Odeon TV, Fininvest, Lufthansa Italia, Esselunga, Fineco, Versace, Gucci, La Rinascente, Alfa
Romeo, Prada, Etro, Pirelli, CompagniaGenerale di Elettricit, 10 Corso Como, Eurofly, Valentino,
Armani, Missoni, Moschino, Telelombardia, RCS MediaGroup, SEAT PagineGialle, Reply S.p.A. and
BBPR.
Expo 2015
Expo 2015 is the next scheduled Universal Exposition after Expo 2012, and will be hosted by Milan, Italy,
between 1 May and 31 October 2015.
Theme of Expo 2015
The theme chosen for the 2015 Milan Universal Exposition is "Feeding the Planet, Energy for Life". This
embraces technology, innovation, culture, traditions and creativity and how they relate to food and diet.
Seven subthemes
There are seven proposed sub-themes:
Science for Food Safety, Security and Quality
Innovation in the Agro Food Supply Chain
Technology for Agriculture and Biodiversity
Dietary Education
Solidarity and Cooperation on Food
Food for Better Lifestyles
Food in the Worlds Cultures and Ethnic Groups
Partners of Expo 2015
Official Global Partners
Accenture: system integration
Enel: smart energy and lighting solution
Fiat Group: sustainable mobility
Finmeccanica: safe city and main operation centre
IntesaSanpaolo: banking
Samsung: edutainment
Telecom Italia: integrated connectivity and services
Official Partners
Came: automation, management and access
control of visitors
Cisco: IP network and solutions
Eni: sustainability initiatives
Eutelsat: satellite
Fiera Milano: operations
Illy: coffee

Premium Partner
Coop: food distribution

International Organizations Participating
CERN
European Union
FAO
International Olympic Committee
SMOM
United Nations

Other organizations Participating
Action Aid International
Alliance 2015
Caritas Internationalis
Don Bosco Network
Oxfam International
China Vanke






Food Companies participating in Expo 2015
Australia
Sanitarium
Canada
Dan-D Foods
Maple Leaf Foods
McCain Foods Limited
Nature's Path
Canyon Creek Food Company
China
Amoy Food
Europe
Bakkavr
C&C Group plc
Nestl
Barilla Group
Agrokor
Unilever
Danone
Ferrero SpA
Parmalat
Paulig
Yoplait
European Drinks & Foods
SwisslionTakovo
India
Amul
Britannia Industries
Bonn Group of Industries
Dabur
Haldiram's
Marico
Heritage Foods
Hindustan Unilever
Mother Dairy
Mavalli Tiffin Room
Parle Agro
Tasty Bite
ITC Limited
Indonesia
Indofood
Japan
Ajinomoto
Toyo Suisan
Nissin Foods
Ezaki Glico
Morinaga
Meiji Seika
Kikkoman
Kenya
Del Monte Kenya
New Zealand
Emerson's Brewery
Griffin's Foods
McCashins Brewery
Monteith's
Speight's
Whitestone cheese
Wigram Beer
Fonterra
Pakistan
Mitchell's Fruit Farms Limited
National Foods Limited
Unilever Pakistan
Dalda
Fauji Foundation
Engro Corporation
Shezan International
Murree Brewery
Shan Food Industries
OMOR
Mair Foods
Peru
Ajegroup
Alicorp
D'Onofrio
Philippines
San Miguel Corporation
Jollibee
Portugal
Lactogal
Singapore
Bee Cheng Hiang
BreadTalk
Yeo Hiap Seng
South Korea
Gyeonggi Snack Company
Lotte Confectionery
Ottogi
Taiwan
Uni-President Enterprises
Corporation
Tingyi (Cayman Islands) Holding
Corporation
Hsin Tung Yang
Dachan Food (Asia)
HeySong Corporation
Want Want
Wei-Chuan Food Corporation
Trinidad and Tobago
Flavorite Ice Cream
Turkey
Efes Beverage Group
TekelBiras
lker
United Kingdom
Premier Foods
United Biscuits

Ukraine
Roshen
Sandora
Svitoch
United States
Atkins Nutritionals
Annie's Homegrown
Appalachian Brewing Company
Auntie Anne's
Blackjack Pizza
Boston Market
ConAgra Foods
Campbell Soup Company
The Coca-Cola Company
Columbus Salame
Dave's Killer Bread
Dean Foods
Deep Foods
Dr Pepper Snapple Group
Frontier Natural Products Co-op
General Mills
H.J. Heinz
Hormel
Kellogg Company
Kraft Foods
Land O Lakes
McCormick & Company
Mars
MOM Brands
Mondelez
Ocean Spray
Odwalla
PepsiCo
Pinnacle Foods
Ralcorp
Richelieu Foods
Sara Lee Corporation
Schwan Food Company
Smucker's
Stonyfield Farm
Tabatchnick
The Hershey Company
The J.M. Smucker Co.
Tregs Brewing Company
United States Bakery
U.S. Mills
Utz Quality Foods, Inc.
Vanee Foods
Vietnam
Hai Ha Confectionery

Scope for Management Consulting & Corporate Training Companies for Milan and Expo
2015
Blue Ocean Strategy paves the way for companies to make the competition irrelevant. Events like Expo
2015 are great exhibits of competition. The host city, from preparedness level to event execution and for
a long time post event, offers a pre-sensitized and readily available market and mature environment for
solutions which not only cater to corporate needs but certainly strike the right box and address the key
pain areas; competition and its strategic way forwards, particularly to the case.
Blue Ocean Strategy which answers the pain areas of competition and other management tools that are
generally adopted as new strategic measures, if offered in the right parcel can bookmark long lasting
business relations and stream of quantifiable profits, growth and positioning. The ideal to time situation
programs in strategy development and corporate management training we offer are:
1. Blue Ocean Strategy (by W. Chan Kim and Rene Mauborgne)
2. Farazs 10P SEGA - Sales Execution Graph Application (by Syed Faraz)
3. Adair's Action-Centered Leadership or ACL (by John Adair)
4. Kaplan's Activity-Based Costing or ABC (by Robert S. Kaplan)
5. Xerox's Benchmarking (by Xerox Corporation)
6. The BCG Matrix (by Boston Consulting Group)
7. The Cattell 16 PF Personality Profile (by Dr Raymond B. Cattell)
8. Kolb's Cycle of Learning (by David Kolb)
9. Rand's Delphi Method (by Rand Corporation)
10. Kotter's 8 Steps for Major Change (by John P. Kotter)
11. BCG's Experience Curve (by Boston Consulting Group)
12. Lewin's Force Field Analysis (by Kurt Lewin)
13. Beckhard's Formula of Change (by Richard Beckhard)
14. GE/McKinsey Portfolio Analysis Matrix (by McKinsey & Company and General Electric
Corporation)
15. Toyota's Just-in-Time Management (JIT) Model (by Taiichi Ohno)
16. Blake and Mouton's Management Styles Grid (by Blake and Jane Mouton)
17. Maslows 5 Stage Hierarchy of Needs Model (by Abraham Maslow)
18. Arthur D. Little's Maturity Matrix (by Arthur D. Little)
19. Myers Briggs Type Indicator or MBTI (by Katharine Briggs and Isabel Myers)
20. Owen's Open Space Technology (by Harrison Owen)
21. The Pareto Principle or The 80-20 Rule (by Vilfredo Pareto and Joseph Juran)
22. PEST Analysis
23. Porters 5 Forces Model (by Michael E. Porter)
24. Porters 3 Generic Strategies (by Michael E. Porter)
25. SERVQUAL (by Parasuraman, Zeithaml and Berry)
26. The 7 Habits of Highly Effective People (by Stephen R. Covey)
27. SIPOC Diagram
28. Hersey and Blanchard's Situational Leadership Model (by Paul Hersey and Ken Blanchard)
29. Edward de Bono's 6 Thinking Hats (by Edward de Bono)
30. Nonaka and Takeuchi's Spiral of Knowledge (by Ikujiro Nonaka and Hirotaka Takeuchi)
31. Mintzberg's Strategic Planning (by Henry Mintzberg)
32. Faraz's 28CQ SWOT Analysis (by Syed Faraz)
33. Stephan Covey's Time Management Matrix (by Stephan Covey)
34. Deming's Total Quality Management or TQM (by Dr W. Edward Deming)
Way Forward

The lessons learned and best practices gained from Milan 2015 can garner a straight 5 year global
pipeline of clientele and business growth to be incorporated later for Dubai 2020.
The business case reflects a quick insight into an unmatched opportunity for the right-in-time business
decisions and a decade of fertile prospects.

















Prepared by: Syed Faraz Mujtaba, Chief Executive Officer, Blue Strategies Consulting Private Limited