community that has led to a sometimes destructive polar-
ization between those of us engaged in the development of alternative oxygen transport formulations and those work- ing on a daily basis to implement and improve the current practice of transfusion. The reality is that even if alternative oxygen carriers meet our wildest expectations, there will be a need for traditional blood product collection, distribution, and administration for the foreseeable future. On the other hand, having alternatives with different risk/benet proles than red cells, as well as logistical and/or immunologic advantages, will undoubtedly improve the practice of medi- cine. Having only one modality to treat the enormous range of hypoxic and ischemic challenges facing patients is analo- gous to having only one antibiotic to treat all infections, or one chemotherapeutic to treat all cancers. Rather than defen- sive argumentation, a more constructive approach would be the establishment of a forthright and constructive dialogue about the limitations and advantages of both current blood transfusion practices and alternative oxygen carriers to es- tablish the most efcient and co-operative way forward to the improvement of patient care. This will require a num- ber of outreach steps between those in the traditional blood transfusion community and those attempting to develop al- ternatives. One small, but not insignicant, step in this direc- tion would be replacement of the label blood substitutes with a more accurate and less provocative terminology. Declaration of interest: The author is currently serving as a consultant to Omniox, a biotechnology company engaged in the development of a proprietary oxygen delivery technology. Letter to the Editor: What s in a Name? Timothy N. Estep Chart Biotech Consulting, LLC, Erie CO, USA Over a half century of research and development with alternative oxygen-transporting formulations has brought substantial progress in understanding the potential and challenges of these technologies but, as of yet, no com- mercially successful products. Nonetheless, tantalizing preclinical and clinical data suggest that such formula- tions will ultimately prove clinically useful in a variety of indications, such as the treatment of emergent red cell loss and the oxygenation of ischemic and hypoxic tissues. However, the variety of potential indications is likely to require a comparable variety of formulations and active principals engineered for specic applications. If one thing has been learned in the preceding decades, it is that one size denitely does not t all. Perhaps even more important is that while oxygen car- riers based on technologies such as heme proteins and per- uorocarbon emulsions have many useful qualities, they are denitely not blood substitutes. It is highly unlikely that any single product can restore the oxygen transport, coagulation factor, and immunological needs of patients suffering extreme blood loss. While this has been recog- nized and acknowledged for a number of years, the term blood substitutes continues to be inappropriately applied. Although grounded in a now prolonged historical usage, the time has come to seriously consider a different nomen- clature that more accurately portrays the advantages and limitations of alternative oxygen transport technologies. Such a change is more than semantic. In addition to misrepresenting the eld of endeavor, the term blood sub- stitutes has a strong and pejorative connotation to many re- searchers and practitioners in the traditional blood banking Address correspondence to Timothy N. Estep, Chart Biotech Consulting, LLC, Erie, CO 80516, USA. E-mail: chartbiotech@ comcast.net Articial Cells, Blood Substitutes, and Biotechnology, 39: 117 Copyright 2011 Informa Healthcare USA, Inc. ISSN: 1073-1199 print / 1532-4184 online DOI: 10.3109/10731199.2010.502881 Copyright of Artificial Cells, Blood Substitutes, & Biotechnology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.