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China Water Purifier Market Forecast and Opportunities, 2019
On 8
th
September 2014

China is emerging as a burgeoning market for water purifiers, majorly driven by the increasing
water pollution level in the country. Continuous rise in industrialization and urbanization in
China is posing a grave threat to the water resources present in the country. This is driving the
adoption of water purifiers in residential as well as commercial segments to provide potable
water for drinking and other applications. In 2011, the Chinese government estimated that 82%
of the river water resources and 55% of the ground water resources were highly polluted with
harmful contaminants like arsenic, lead, mercury, etc. As a result, consumers are inclining
towards advanced water purification equipment such as RO (Reverse Osmosis), UV (Ultraviolet)
filtration or UF (ultrafiltration) based water purifiers. Though China has the largest consumer
base across the globe, the penetration rate of water purifiers is less than 4%. However, with
rising adoption of water purifiers in the country, the penetration rate is anticipated to grow,
particularly in urban regions like south central and eastern provinces. With major health
concerns associated with consumption of contaminated water, the sales of water purifiers is
expected to increase even among rural households in the country through the forecast period.
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According to China Water Purifier Market Forecast & Opportunities, 2019, the market for
water purifier in China market is projected to grow at an exponential CAGR of about 18% over
the next five years. The penetration of water purifiers in urban as well as rural areas is expected
to rise on account of rising awareness about water purifiers. In value terms, RO based water
purifiers would continue their dominance due to their high prices, while in volume terms, the
demand for filter media based water purifiers is expected to swell on account of their higher

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penetration majorly among rural households in the country. Chinas water purifier market is
largely fragmented with more than 3000 small and big, domestic and foreign players operating
in the market. However, considering the vast growth potential that the country is offering,
leading foreign players are expected to overtake the water purifier market on account of their
established brand name, strong distribution network, and growth-oriented strategy. The
market is also expected to witness significant proliferation of other innovative water
purification technologies such as water pitchers that are more affordable for middle income
households in the country. China Water Purifier Market Forecast & Opportunities, 2019
discusses the following aspects related to water purifiers in China.

China Water Purifier Market Size, Share & Forecast
Segmental Analysis RO, UV and Filter Media based Water Purifier Market Size & Forecast
China Water Purifier Market Trade Dynamics
Changing Market Trends & Emerging Opportunities
Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

To gain an in-depth understanding of water purifier technologies in China.
To identify the on-going trends and anticipated growth in the next five years.
To help industry consultants, water purifier manufacturers and other stakeholders align their
market-centric strategies.
To obtain research based business decisions and add weight to presentations and marketing
materials.
To avail 10% customization in the report without any extra charges and get the research data
or trends added in the report as per the buyers specific needs.

Report Methodology

The information contained in this report is based upon both primary and secondary sources.
Primary research included interviews with water purifier manufacturers and industry
personnel. Secondary research included an exhaustive search of relevant publications like
newspapers, websites, and proprietary databases.

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Other industries we cover:
Advertising and Media
Automotive and Parts
Consumer Goods
Healthcare and Medical
Finance and Banking
Food and Beverages
Travel and Tourism
Textiles and Clothing
SWOT Analysis
Table of Content
1. Research Methodology
2. Analyst Briefing
3. Global Water Purifier Market Outlook
3.1. Market Size and Forecast
3.1.1. By Value
4. China Water Scenario
5. China Water Purifier Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Company
5.2.2. By Technology
5.2.3. By Segment
5.2.4. By Sales Channel
5.3. China Water Purifier Production
6. China RO Based Water Purifier Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.1.3. By Region

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7. China UV Water Purifier Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
8. China Media Based Water Purifiers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
9. Trade Dynamics Import & Export
10. Policy & Regulatory Landscape
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Recent Trends & Developments
12.1. E Commerce
12.2. Potable Water Purifiers
12.3. Bottle Water Market
12.4. Technological Developments
12.5. Market Expansion
13. China Economic Profile
14. Competitive Landscape
14.1. AO Smith (Shanghai) Water Treatment Co. Ltd.
14.2. Shenzhen Litree Purifying Technology Co. Ltd.
14.3. Shenzhen Angel Drinking Water Industrial Group Corporation
14.4. Haier Strauss Water Co. Ltd.
14.5. Ningbo Qinyuan Group Co. Ltd.
14.6. Media Water Appliances
14.7. 3M China Ltd.
14.8. HaloSource Water Purification Technology (Shanghai) Co. Ltd.
14.9. Paragon Water Systems
14.10. Mitsubishi Rayon (Shanghai) Cleansui Co. Ltd.
15. Strategic Recommendations

List Of Figures
Figure 1: Global Water Purifier Market, By Value, 2009-2019F, (USD Billion)
Figure 2: Global Market Share, By Region, By Value, 2013 & 2019F
Figure 3: Per Capita Water Resources in China, 2000-2011
Figure 4: North & South China Water Use Versus Total Water Resources, 2011 (Billion Cubic

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Meter)
Figure 5: Water Deficit Regions of China
Figure 6: China Water Purifier Market Size, By Value, 2009-2019F, (USD Billion)
Figure 7: China Water Purifier Market Size, By Volume, 2009-2019F, (Million Units)
Figure 8: China Water Purifier Market Share, By Company, By Value, 2012
Figure 9: China Water Purifier Market Share, By Company, By Value, 2019F
Figure 10: China Water Purifier Market Share, By Region, By Volume 2013 & 2019F
Figure 11: China Groundwater Depletion, By Region (Million Cubic Meter)
Figure 12: China River Pollution Level, By Major River
Figure 13: China Water Purifier Market Share, By Technology, By Value, 2013
Figure 14: China Water Purifier Market Share, By Technology, By Value, 2019F
Figure 15: China Water Purifier Market Share, By Technology, By Volume, 2013
Figure 16: China Water Purifier Market Share, By Technology, By Volume, 2019F
Figure 17: China Water Purifier Market Share, By Sales Channel, By Volume, 2013
Figure 18: China Water Purifier Market Share, By Sales Channel, By Volume, 2019F
Figure 19: China Consumer Goods Retail Sales, 2008-2012 (USD Trillion)
Figure 20: China Consumer Goods e-Retail Sales Share of Total Consumer Goods, 2009-2013
Figure 21: China Water Purifier Production, 2009-2019F (Million Units)
Figure 22: China RO Based Water Purifier Market Size, By Value, 2009-2019F (USD Billion)
Figure 23: China RO Based Water Purifier Market Size, By Volume, 2009-2019F
Figure 24: China RO Based Water Purifier Market Share, By Region, By Value, 2013 & 2019F
Figure 25: China UV Water Purifier Market Size, By Value, 2009-2019F (USD Billion)
Figure 26: China UV Water Purifier Market Size, By Volume, 2009-2019F (Million Units)
Figure 27: China Filter Based Water Purifier Market Size, By Value, 2009-2019F (USD Billion)
Figure 28: China Filter Based Water Purifier Market Size, By Volume, 2009-2019F (Million Units)
Figure 29: China Water Purifier Exports, By Value, 2009-2013 (USD Billion)
Figure 30: China Water Purifier Exports, By Volume, 2009-2013 (Million Units)
Figure 31: China Internet Users, 2011-2016 (Million Units)
Figure 32: China E-Commerce Growth Rate, By Value, 2009-2015F
Figure 33: China Internet Penetration, 2007-2015F
Figure 34: China Bottled Water Growth Rate Versus Water Purifiers Market Growth Rate, 2007-
2012
Figure 35: Bottled Water & POU Water Purifier Equipment Share, By Value, 2006 & 2012.
Figure 36: AO Smith, China Overall Sales, By Value, 2010-2013 (USD Million)
Figure 37: Media Group Global Revenues (USD Billion)
Figure 38: 3M Global Revenue, 2008-2012 (USD Billion)
Figure 39: 3M Revenue Share, By Segment, By Value, 2012
Figure 40: Halo Source Revenues, By Value (USD Million), 2010-2013
Figure 41: HaloSource Revenue Share, By Brand, 2013

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Figure 42: Mitsubishi Global Revenues, 2009-2013 (USD Billion)
Figure 43: Mitsubishi Revenue Share, By Business Segment, 2012 & 2013






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