LASANI FEED:

OBJECTIVES OF THE PROJECT

The basic purpose of this project is to understand the
operations of Lasani Feed and to know about theirfinancial as well as other operations by applying our
analytical and professional skills.This project will helpthe reader to understand and analyze the
Operations of Lasani Feed.

Lasani Feed(History):

In 2000 Mr. Inam Started his business of Venda(Cattle Feed) from a little Godown, he started his
business at low level with a small investment. At the time he started his business few people are
familiar with that product, people are unaware about the existence of the product as well as the
benefits of using this Venda.

First he targeted the local Dairy Farms (Local Market),and tried to convince the people by giving some
samples, with the passage of time farmers realized thebenefit of the Venda and due to this reason the
demand for Venda increased. Since 2007 he is using the traditional tools which required a lot of
effort as well aslabor hours. In 2007 Mr. Inam made some advance mentin his machinery, he installed
the machines which are among the best machines made in Pakistan. As the
newmachinery increased his production / output, so hisexisting Godown was not enough to handle all th
eproduction output, he acquired another place for the storage of the bags. As the demand for the
poultry was increasing day by day, the demand for chicken also increased. Mr. Inam found a great
chance to capture the market of Chicken feed by providing quality chicken feed as he did before in
Cattle Feed.The reason for the success is not only the quality product, but also the delivery service which

Mission statement:
We are committed to producing & marketing best quality feed at lowest costs to customers who look for
consistent quality feed. Unlike other feed producers in the state, we establish & maintain long term,
mutually rewarding relationships with our customers
Vision Statement
To be a role model for feed production operations














LASANI FEED

OPERATION STRATEGIES OFLASANI FEED:

Differentiation Strategy of Lasani Feed:-

They are involved in
Mass Customerization
because each product is produced according to the specifications of each customer. Thats why they are
different then their other competitors.

Low Cost and High Quality Strategy of Lasani Feed:-

Lasani feed is producing Feed at
low cost
because of some subsidiaries by the Government of Pakistan on Electricity, Taxes.

Quick Response Strategy of Lasani Feed:-

Lasani Feed has an edge of quick response to their customers because they have their factory
nearbyforms.

Different Competitors of Lasani Feed inIslamabad:

Dr. Feed

Shahdab Feed

Sona Feed

Super Feed

:Productivity of Lasani Feed:

Productivity of Lasani Feed Per Day:-
Units produced = 300bags of cattle feed per day Labor hrs = 7 hr per day Productivity = 300 bags per day
/ 7 labor hrs per day
Productivity = 43 Bags per labor-hours
Productivity of Lasani Feed Per Day:-
Units produced = 300 bags of cattle feed per day Labor = 7hrs x 6 workers = 42Daily Consumption of
Material = Rs. 200,000 for Energy = Avg. daily Consumption 15000 / 30 = Rs. 500dailyMisc. (Workers
Refreshment etc.) = Rs. 500Productivity = 300 bags per day /40+200,000+500+500

Productivity = .0015 bag per rupee

Forecasting:-
Lasani feed have no forecasting technique. They Produce Venda on Demand of their customers.




-:Design/Layout Strategies:--:
Warehousing and Storage Layout:-

ENTRY /PLANT 1PLANT 2PLANT 3







WHAREHOUSE:

Capicty planning;
Design capacity of lasni feeds;
Utilization of feeds;
Efficiency of lasni feeds;


Location strategy;

Location of lasani feed

Main distribution areas of lasani
1 loca forms
2 chakwal
3 peshawar
4gujjar khan
5talagang

















RECOMMENDATION:

Currently the machines used by Lasani Feed is nodoubt one of the best machines which are be infused in
Pakistan and is producing a good quality of products but he still can improve his production by importing
a quality machines that can have unique features which are not available in the machines in
use. By using imported machines he can further reduces his labor cost as well as energy and labor hours.

Proper training facility should be provided to labor.

The company must keep safety measures for its Labor Staff as well as Products


In order to develop business Lasani Feed, must have well equipped business premises as well as trained
Labor.

Company is enjoying good market reputation even though the name of the company is not printed on
the sacks (Bags), The company can capture a major part of market if they have proper means
of communication and advertisement.

EXECUTIVE SUMMARY :

This project is undertaken to analyze the operations of Lasani Feed and then to measure their
performance in accordance with Operations Management Strategies
andPolicies. For this purpose various aspects, techniques andfinancial tools are used in this project. The
tools used in this report are as follows:A. Operation StrategiesB. Productivity
ToolsC. Layout StrategiesD. Capacity PlanningE. Location Strategies