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"Boom Marino" is an affordable and highly nutritious snack that will satisfy the customers break time cravings. Its main ingredient is San Marino corned tuna which is rich in Omega 3 which is good for the heart. The estimated shelf life of the product is 21 days at refrigeration temperatures and up to six months when frozen.
"Boom Marino" is an affordable and highly nutritious snack that will satisfy the customers break time cravings. Its main ingredient is San Marino corned tuna which is rich in Omega 3 which is good for the heart. The estimated shelf life of the product is 21 days at refrigeration temperatures and up to six months when frozen.
"Boom Marino" is an affordable and highly nutritious snack that will satisfy the customers break time cravings. Its main ingredient is San Marino corned tuna which is rich in Omega 3 which is good for the heart. The estimated shelf life of the product is 21 days at refrigeration temperatures and up to six months when frozen.
This business is a food establishment that aims to satisfy the hunger and thirst of every single costumer. LOCATION OF THE BUSINESS
Product Offering Environmental Analysis Strategic Goals Marketing Plan Production Plan Financial Plan Management Team Implementation Schedule Business Risks and Contingency
Chapter 2: Product Offering The young entrepreneurs will develop an affordable and highly nutritious snack that will satisfy the customers break time cravings. This product will be called Boom Marino. Boom Marinos main ingredient is San Marino corned tuna which is rich in Omega 3 which is good for the heart. This product includes other ingredients stuffed inside a crunchy, golden brown bread like egg. Bell pepper, cheese and tomato sauce. This unique snack has been discovered as an alternative to pizza and kariman. The estimated shelf life of the product is 21 days at refrigeration temperatures and up to six months when frozen.
Chapter 3: Environmental Analysis The business plan will be implemented on Polytechnic University of the Philippines- San Pedro Campus located at Brgy. United Bayanihan, San Pedro City, Laguna. Our perspective customers are the students, professors and school staff. It will be a direct selling type or approach.
A. Macroenvironmental Analysis 1. POLITICAL, LEGAL AND REGULATORY FORCES The Boom Marino was legally established business enterprise by the Bachelor of Science Major in Human Resource Development Management students. It is affiliated with the requirements mandated by the law or in the Municipal and Barangay policy and regulations.
2. ECONOMIC FORCES The profitability of the Boom Marino will be based on the mark- up. Raw materials will be purchased in the chosen market by the seller. Cost of the Boom Marino is being based with the cost of production.
3. SOCIAL, DEMOGRAPHIC AND ENVIRONMENT FORCES Boom Marino will be created to satisfy the taste of each PUPian students and other people inside the campus. We will ensure that our product will be purchased by making a snack that Availability of the raw material will made possible and accessible.
4. TECHNOLOGICAL FORCES We use social networking to promote and advertise our Boom Marino. PUP-SPC fan page will be the official page for business advertisement.
B. Market Analysis 1. THE TOTAL MARKET Boom Marino will be primarily sell to the PUPians, professors and school staff. Place beside the school will be also considered as the part of the target market place.
2. MARKET SEGMENTION Products will be produced and wrapped in appropriate packaging material. Different variety of packaging may be vary depending on the convenience of the customer.
3. TARGET MARKET SELECTION
The Boom Marino established for the purpose of our partial fulfillment of Entrepreneurial Management as students, we therefore prioritize our Kapwa-PUPians, professors and school staff.
C. Industry Analysis 1. SUPPLIERS Boom Marino will purchase their raw material at their chosen market.
2. Distribution Channel MARKET-PRODUCER-CUSTOMER
3. Competitors The proposed product of our classmate will be our competitors.
D. Company Analysis
Chapter 4: Strategic Goals
Vision: Bring to the world a quality snack that anticipates and create more customers by satisfying peoples desires and needs. To be a PUPians center of excellence providing quality, affordable and nutritious snack to the student of the PUP. To achieve market growth by at least 10% and the BOOM Marino food establishment will eventually capturing 35% market share on the first year of operation, 50 % on the second year and 60% on the following years. To remain a competitive enterprise by adopting best practices that continually improve its products profitability. To be the top selling snack in San Pedro. To be the leading seller of tuna sandwich in the Philippines.
Mission: To give PUPians the ultimate tuna sandwich of all time. To enhance the quality of life of PUPians by providing a healthy and delicious snack through friendly association and recreation with the spirit of fellowship.
Core Values: Our values serve as a direction for our actions and describe how we behave in our daily activities. Quality: What we do, we do well.
Corporate Social Responsibility: As a leading food manufacturer and major employer in the core markets in which we operate, we believe we have a duty to maintain strong integrity and sustainable corporate and social responsibility practices for the benefit of our people, our customers, our suppliers, the environment, our shareholders and our communities. At BoomMarino, our top priority is health-health of people and the planet. Waste reduction Positive social impact and benefit Product innovation
Chapter 5: Marketing Plan
Marketing Objectives: Maintain positive steady growth of sales. Increase market penetration. Generate increased brand awareness quantified by reactions/ feedback of customers. Establish ourselves in the industry. Create a respected branding image.
Target Markets: PUPians students in PUP San Pedro Campus Professors All professor of PUP San Pedro Campus San Pedro Residence all types of people who want to satisfy their cravings.
Marketing Mix Product- a unique and healthy sandwich like product that will satisfy the craving of the customers. Pricing - pricing scheme is designed to be competitive and at the same time provide with a fair margin. The cost of production plus the mark-up will be the suggested price. Place - All of the products can be distributed within San Pedro especially in PUP SPC. Promotion - We will advertise through internet, posting tarpaulin and also using sales talk.
Marketing Programs: Awareness - we have to be aware by the products, the price even the competitors. Attract if we already have the targets, we must attract and promote the product to them. Engage- we must have a commitment to the customers to provide a quality and healthy products to continuously patronizing our product.
Marketing Personnel and Budget: Boom Marinos gain profit will be distributed to each member of the team as their compensation.
Packaging/Wrapping Preparation Arranging Cooking Marketing Direct Selling Stall Purchasing & Receiving Refrigiration Dry Storage Chapter 6: Production/Operation Plan
Production/Operation Objectives - Boom Marino Management aims to provide quality products and meet the generally accepted standards in terms of food safety and sanitation.
Product/Service Design - Boom Marinos service design process was adapted from the common food industries which have been successful in their chosen food category.
Facility Location - The Boom Marino Stall will be positioned inside the Polytechnic University of the Philippines, San Pedro Campus located at Brgy. United Bayanihan, San Pedro, Laguna. PUP San Pedro Campus is along the R. Magsaysay Avenue and between Barangay of United Bayanihan and Laguna Resettlement Community School
- Facility Layout
Production/Operations Capacity and Utilization - Production of boom marino sandwiches depends on how many is the prospected buyers within the area. The capital is also a limitation for the management to produce. The production personnel can create and prepare as much the management can afford. Estimating as much as 100 orders a day can be accomplished by the production if there is a guarantee that it can be sold on the same day.
Production/Operations personnel and Budget - The production personnel of a certain day will be determined by the availability of the members who have started the business. They will be scheduled to according to their free time to work at the stall. They will be given compensation whether they have fulfilled their obligation or not.
Requirements - To start the business and produce the product, the management should have the capital to buy all the ingredients, utensils, and the equipment or facility to cook their products. They should also have the knowledge to create quality products they will market and the ability to manage the business effectively.
Chapter 7: Financial Plan Chapter 8: Management Team
The Founding Team
Organizational Structure
Job Description and Job Specification of Key Personnel
Marketing and Sales Job Description To achieve the sales target consistently. To rapidly increase and maintain the sales of the Boom Marino products. Treasurer Marketing and Sales Personnel Finance/ Purchasing Officer
Marketing and Sales Personnel Treasurer BOOM MARINO MANAGEMENT Prospecting, developing and maintaining a customer-friendly service. Maintaining the optimum positive perception and image of the company in the eyes of the industry and public, through your own actions of those responsible to you Assisting your colleagues in achieving in their own optimum work and tasks output levels. Creating bright and newest ideas uniquely on the continuous growth of the Boom Marinos profitability. Update the management for the overall business strategy and projects that will be implemented to gain more sales
Purchasing Officer Job Description Responsible for the coordination and management of all purchasing activities of the company Establish and rationalize key supplier agreements Identify, control and develop purchasing processes and practices Source, select and negotiate for the best purchase package Plans for the Business purchases and financial aspects Update the management of the current financial budget Treasury Analyst Forecast cash flow positions and make available funds for short term investments or capital payments Identify short & mid-term investment opportunities within parameters set by the company & board Monitor current and future financial status to ensure the firms stability Manage and monitors the financial position to avoid risks in the future Liaise and manage general day-to-day profits and earnings and other treasury tasks Check, prepare, verify and record daily transactions (sales, expenses, etc,) Maintain and manage all financial records
Chapter 9: Implementation Schedule
The distribution of Boom Marino product will begin inside the target market location which is at PUP- San Pedro Campus in Brgy. United Bayanihan, City of San Pedro, Laguna Area. The entrepreneurs have decided to run the business inside their campus because the product introduction and acceptance to new products will not be hard because students wants a delicious snack that will be worth spending
After Boom Marino has been implemented in the PUP- SP, the entrepreneurs will extend their target market to the universitys surrounding barangays . Boom Marino intends to reach other customers who have never tasted a unique snack like this. This plan will enable to introduce Boom Marino into the nearby barangays which areas are under more favorable market conditions.