33 PATRICIA ANNE H.

MENDOZA
4D-PH
FamilyMart to open franchising by end of 2014 to
spur expansion
By Doris C. Dumlao | Philippine Daily Inquirer
6:35 pm | Tuesday, August 26th, 2014
MANILA, PhilippinesJapanese retailing chain FamilyMart, a retail store chain brought to the
Philippines by the Ayala and Rustans groups, will open up to franchising by the end of this year
to speed up its nationwide expansion.

Anton Huang, president of Philippine FamilyMart (PFM) and SSI Group Inc. said in a press
statement on Tuesday that franchising would hasten FamilyMarts store roll-out while offering
opportunities to hundreds of families and individual entrepreneurs who have been looking for
ways to go into business.

We will provide all out support to ensure that their business is properly run. We want them to
succeed because their success is ours as well, he said, adding that the details for a franchise
were still being worked out, as of Tuesday.

Huang said SSIs long experience in building brands in the country would be critical for the
FamilyMart brand to gain a distinct position in the market and immediate consumer acceptance.
From a virtually unknown brand, FamilyMart has now become a recognizable brand that has
ushered in a new convenience store lifestyle.

Established in Japan in the 1970s, FamilyMart is currently the worlds second largest
convenience store chain with more than 22,000 branches worldwide. It is present in Japan,
South Korea, Taiwan, Thailand, China, Indonesia, Vietnam, USA, and the Philippines.

Since it opened its first store in Glorietta 3 Makati in April 2013, the Japan-based brand has
been aggressively expanding its footprint in the Philippines. It opened 31 stores in 2013 and
targets to end 2014 with up to 90 to 100 stores.

The FamilyMart brand operates in the Philippines under SIAL CVS Retailers Inc., a joint venture
firm equally owned by leading specialty store retailer SSI Group Inc. and Ayala Land.

As of June 30 SSI retailed 103 international brands in 655 stores located in 68 malls throughout
the country.

SOURCE: http://business.inquirer.net/177446/familymart-to-open-franchising-by-end-of-2014-
to-spur-expansion#ixzz3BfvyoyDV


REACTION:
This article talks about FamilyMarts plan, a Japanese retail store chain, to
open franchising in the Philippines by the end of 2014 to hasten its expansion. By
allowing franchising, people are provided with new business opportunities and at
the same time offer jobs to the people who dont have enough money to put up a
business. They would also provide support for future entrepreneurs so that the
business wont fail but instead succeed. This for me is a very promising business
venture because these kinds of stores are very convenient for the people.