NC Q Example (Nov30 2012)

Next*Connect questionnaire example for training Page 1 of 25
Welcome!

Welcome!

This a Next*Questionnaire created for training purposes.

This training questionnaire is very similar to a real questionnaire that was
used in a live project in Spain. For your convenience, we transferred it to the
closest English speaking country, streamlined it a bit and changed the
product and the ad names, and also moved it to the latest questionnaire
version (v7).

Whats different to a live questionnaire?

1. We included all questions to provide you a full picture. These are the
questions that have * and do not have opt.
In a real test the standard questions that are always the same would not
be shown on the Word questionnaire, keeping it shorter for you, your
client and all stakeholders.

2. We took out the notification what questions should be asked also in the
Control Cell for training purposes. To show you how this looks like, we
left one C in at the welcome screen (yellow highlight).

When reading the questionnaire, think also about the following:
- Is this a key measure, a diagnostic question, or anything else?
- Should this question also be asked in the Control Cell?

See you soon at the quiz!

Your eLearning team

Next*Connect Questionnaire UK
Project-No.:

123456
Brand:

Burger King
Ad:

Delicious (TV 30)

*Day1 Welcome Screens
*[A] Introduction (X/E/F/ M1/M2) day1intro
Test Cell except direct exposure tests
Welcome!

In this survey, youll get to see advertising, products and a film preview you
choose yourself.
In order to view the survey properly, please make sure your browser window is displayed at full
screen when starting the survey. You can do this using the View toolbar in your browser (or simply
by pressing F11 on your keyboard).

Please feel free to give your honest opinions.
We want to know what you really think.

Thank you for participating!

C *[A] Introduction (X/E/F/D/M1/M2) day1intro_CC
Control Cell
Welcome!

In this survey, you will answer some questions about media and consumer products.
Please give your honest opinions we want to know what you really think.

In order to view the survey properly, please make sure your browser window is displayed at full
screen when starting the survey. You can do this using the View toolbar in your browser (or simply
by pressing F11 on your keyboard).

Thank you for participating!

Screening
*[A] First speaker check (X/E/F/D/M1/M2) x1
You will need to use your speakers for this survey.
Please click on the loudspeaker image below to make sure yours are working at a comfortable
volume.
1 OK, I can hear it
2 I cannot hear it and want to try again
*[A] Second speaker check (X/E/F/D/M1/M2) x2
Please click on the loudspeaker image again to check if your speakers are on and the volume is
high enough.
1 OK, I can hear it
2 I cannot hear it
[A] Respondent gender (X/E/F/D/M1/M2) srvsex
What is your gender?
1 Female Quota 50%
2 Male Quota 50%
[A] Respondent age (X/E/F/D/M1/M2) srvage
Please record your age:
/__ __/ Years
[A] Age groups (X/E/F/D/M1/M2) compage
Hidden question not shown to respondents for field management only.
1 under 18 years Terminate
2 18 29 years Quota 34%
5 older than 49 years Terminate
*Region (X/E/F/D/M1/M2) region
What region do you live in?
Please select your answer:
1 North East
2 Yorkshire and Humberside
3 North West
4 West Midlands
5 East Midlands
6 South West
7 East Anglia
8 South East
9 Greater London
10 Wales
11 Scotland
12 Northern Ireland
Terminate if region = Northern Ireland (12)
[A] Security screener (X/E/F/D/M1/M2) secscr
Checklist. multi, but none = single. randomize order of responses (except the none).
Complete list is defined on event form.
Are you employed in any of the following sectors?
Please choose all that apply
1 Advertising / Public Relations / Media Industry Terminate
2 Market Research / Marketing Consulting Terminate
3 Fast food restaurants Terminate
7 <filler_sector_1>
8 <filler_sector_2>
9 <filler_sector_3>
10 <filler_sector_4>
11 None of the above

[A] Category Purchase 1 (X/E/F/D/M1/M2 alt) cp1
Grid. Order at random. Complete list is defined on event form.
Have you purchased any of the following in the past 4 weeks?
Please choose one answer per row
1 2
Yes No
_1 Burger
_2 <filler 1>
_3 <filler 2>
_4 <filler 3>
_5 <filler 4>
_6 <filler 5>
*[A] Category Purchase Custom (X/D/M1/M2 opt) c1
Grid. Order at random.
Which of the following have you visited in the past 4 weeks?
Please choose one answer per row
1 2
Yes No
_1 Fast food restaurant Terminate
_2 Bookshop
_3 Music shop
_4 Furniture shop
_5 Chemists shop
_6 Hairdressing salon

*Demographics
*[A] Household members (X/E/F/D/M1/M2) hhm
Of the people in your household including yourself, how many members are:
Please enter the number in each box. If 0 leave blank.
Adults 18 and over /__ __/
Teens 13-17 /__ __/
Children 10-12 /__ __/
Children 6-9 /__ __/
Children under 6 years old /__ __/
*[A] Employment status (EU) (X/E/F/D/M1/M2) empl2
Which of these best describes your current working status?
1 Employed / Self employed
2 Unemployed
3 Retired / Permanently disabled / Housewife
4 Pupil / Student / In full time education
*[A] Employment status (EU) (X/E/F/D/M1/M2) empl2b
Ask if empl2 = 1
Do you work
1 Full-time
2 Part-time
*[A] Occupation (EU) (X/E/F/D/M1/M2) occu
Ask if empl2 = 1
Which of these groups best describes your current occupation?
1 Legislators, senior officials and managers
2 Professionals
3 Technicians and associate professionals
4 Clerks
5 Service workers and shop and market sales workers
6 Skilled agricultural and fishery workers
7 Craft and related trades workers
8 Plant and machine operators and assemblers
9 Elementary occupations
10 Armed forces
*[A] Main Shopper (X/E/F/D/M1/M2) shop
Do you do most of the shopping for your household?
1 Yes
2 No

*Media
*[A] Exposure to ad sources (X/E/F/D/M1/M2) m5
How often do you usually
1 2 3 4 5 6 7 8
Once a day
or more
4 to 6 times
a week
2 to 3 times
a week
Once a
week
2 to 3 times
a month
Once a
month
Less often
than once a
month
Never

_1 Watch TV
_2 Read magazines
_3 Browse the internet or visit websites
_4 Watch movies in a cinema
_5 Watch videos online

*[A] Movie trailer selection (X/E/F/M1/M2) m4
Now's your chance to choose the film preview you will want to view later in the survey.
Enlarge the movie choice by clicking on their titles or the pictures.
Then, select the one you want to view.
1 <Movie 1>
2 <Movie 2>
3 <Movie 3>
4 <Movie 4>
*Advertising Sequence
*[A] Intro Advertising Sequence (X/E/F/M1/M2) movie_holistic
Now you will see different kinds of advertising.
Please make sure your speakers are still on.
Then click Start after the material is 100% downloaded.
Note : Some of the ads or materials youll see are not shown in their final form and might
include made up text, rough pictures, or inactive hyperlinks. Real text, pictures, and links will
be used when these materials are finalised.
Remember, your browser window should be displayed in full screen mode for the best view of the
materials. If you have not done this, please do so now by pressing F11 on your keyboard.
Exposure to Advertising Sequence
*[A] Ad exposure quality check (X/E/F/M1/M2) irqual
Were the images and sound good enough for you to evaluate the advertising?
1 Yes
2 No
*Exposure to Movie Trailer
*[A] Movie Trailer Intro (X/E/F/M1/M2) movie_trailer
Now you will see the film preview you chose.
Please make sure your speakers are still on.
Then click Start watching after the material is 100% downloaded.
Exposure to Movie Preview
*[A] Movie Trailer quality check (X/E/F/M1/M2) mtqual
Were the images and sound good enough for you to evaluate the film trailer?
1 Yes
2 No
Filler Brand Frames
*[A] Intro Brand Buy Next (X/E/F/M1/M2 alt) demo_buynext
To help us understand what products people might be interested in buying, we would like you to
indicate what products in various categories you are most likely to buy the next time you are
shopping for this type of product.
On the next few pages you will see different product categories.
On each page, please indicate which one product you are most likely to buy next.
First, you will see an example of how to select a product, and then it will be your turn.
*[A] Brand Buy Next (X/E/F/M1/M2 alt) bnext
5 frames in tota. Filler category 1 is the demo. Complete list and rotation specified on event
form.
<CATEGORY>
Please move over the pictures to see which varieties are available and click to make your
selection.
_a <filler demo>
_b <filler>
_c <filler>
_d <filler>
_e <fillert>
Retained Branded Recognition
[A] Intro Recognition (X/E/F/M1/M2/Q) ircatq_intro
Now we have some questions about the advertising you have just seen.
[A] Recognition (X/E/F/M1/M2/Q) irrec1
Display debranded screenshots of tested ad.
Do you remember seeing this ad among the ads you just saw?
1 Definitely saw it
2 Not sure - might or might not have seen it
3 Definitely did not see it
[A] Specific Memories Rating (X/E/F/M1/M2/Q) irspm
Ask if any irrec = definitely saw it
On a scale of 1 to 10, how specific or vague are your memories of this ad?
If you have very specific memories of what they showed or said in this ad,
please score closer to 10 by moving the triangle to the right
If you have very vague memories of what they showed or said,
please score closer to 1 by moving the triangle to the left
Very vague memories 1 10 Very specific memories
[A] Brand Attribution (X/E/F/M1/M2/Q) irbrd
Display debranded screenshots of tested ad
Ask if any irrec = definitely saw it
What brand was this ad for?
Please be as specific as possible.
Include the full brand name as well as any specific formulation or variety of the brand featured in
the ad.

Classification Part 1
[A] Class Introduction (X/E/D/M1/M2) introc1part1
Now we have some questions about some products and brands you may or may not use.
[A] Claimed Purchase Brand Level (X/E/D/M1/M2 alt) cpbr1
Which of the following have you visited in the past 4 weeks?
Please choose all that apply.

FAST FOOD RESTAURANT
1 Burger King
2 KFC
3 McDonalds
4 Pizza Hut
97 None
[A] Claimed Purchase Product Level (X/E/D/M1/M2 alt) cppr1
Ask if cpbr1 = 1 , 3.
Display products only belonging to brands chosen at cpbr1.
Which of the following have you purchased in the past 4 weeks?
Please choose all that apply.

BURGER
McDonalds
1 Big Mac (McDonalds)
2 Chicken (any) (McDonalds)
3 Fish (any) (McDonalds)
4 Hamburger (any) (McDonalds)
5 Quarter Pounder (McDonalds)
6 Veggie (any) (McDonalds)
7 Other burger(s) (McDonalds)
Burger King
8 Angus (any) (Burger King)
9 Cheeseburger (Burger King)
10 Chicken (any) (Burger King)
11 Hamburger (Burger King)
12 Veggie Bean Burger (Burger King)
13 Whopper (any) (Burger King)
14 Xtra Veggie King (Burger King)
15 Other burger(s) (Burger King)
97 None
Ad Re-Exposure
*[A] Intro text (X/E/F/M1/M2 if not D) movie_reexposure
We would now like you to view one of the ads again.
Click Start after the material is 100% downloaded.
Please make sure that your speakers are still on.
Button Start on the same screen as intro text above.
Show ad(s).
*[A] Video/audio check (X/E/F/D/M1/M2) vqual2
Were the video and sound good enough to evaluate the ad?
1 Yes Continue
2 No Terminate
Persuasion Purchase Intent & Frequency
[A] Other Intent (X/F/D/M1/M2 opt) oi1
Display product image.
Which of the following best describes how likely you would be to visit a Burger King restaurant?
1 Definitely would visit
2 Probably would visit
3 Might or might not visit
4 Probably would not visit
5 Definitely would not visit
[A] Other Frequency (X/F/D/M1/M2 opt) of1
If oi1 = definitely not skip of1; autocode never. Display product image.
How often, if ever, do you think you would visit a Burger King restaurant?
1 Once a week or more often
2 Once every 2 to 3 weeks
3 Once a month
4 Once every 2 to 3 months
6 Once or twice a year
7 Less often than once a year
8 Never
[A] Other Intent (X/F/D/M1/M2 opt) oi2
Display product image.
Which of the following best describes how likely you would be to visit a Burger King restaurant
for an Xtra Veggie King?
1 Definitely would visit
2 Probably would visit
3 Might or might not visit
4 Probably would not visit
5 Definitely would not visit
[A] Other Frequency (X/F/D/M1/M2 opt) of2
If oi2 = definitely not skip of2; autocode never. Display product image.
How often, if ever, do you think you would visit a Burger King restaurant for an Xtra Veggie
King?
1 Once a week or more often
2 Once every 2 to 3 weeks
3 Once a month
6 Once or twice a year
7 Less often than once a year
8 Never
Diagnostics
[A] Tell-A-Friend (TAF) (X/E/F/D/M1/M2/Q alt) taf
Please describe the ad you just saw, as if you were talking to a friend.
Please enter your answer in your own words and be as detailed as possible. Do not worry about
spelling, punctuation or grammar, just imagine you are talking to a friend.
My answer:

[A] CEP Ad Ratings (X/E/F/D/M1/M2/Q) atcep
Wording see long version of questionnaire.
(note: items are confidential and must not be shared with clients)
[A] Main Idea (X/E/D/M1/M2/Q) mi
Other than trying to get you to buy the product, what was the one main idea of the ad you have
just seen?
spelling, punctuation or grammar.
My answer:

[A] Difference of Main Idea (X/E/D/M1/M2/Q) dmi
How different is this idea from what other brands say?
1 Completely different
2 Somewhat different
3 Not at all different
[A] Relevance of Main Idea (X/E/D/M1/M2/Q) rmi
How relevant to you is this idea?
By relevant, we mean how appropriate is this idea for you, personally?
1 Completely relevant
2 Somewhat relevant
3 Not at all relevant
[A] Believability of Main Idea (X/E/D/M1/M2/Q) bmi
How believable is this idea?
1 Completely believable
2 Somewhat believable
3 Not at all believable
[A] Emotions toward the ad (Emoti*Scape) (X/E/F/D/M1/M/Q) e1a
Intro Screen (e1a_intro)
Now, we would like you to answer some questions about how the ad makes you feel.
On the next page, you will see a map that shows a range of different emotions.
(Please be patient while it downloads).
Screen with Emoti*Scape (e1a)
We would like you to choose one or two places on the map that best represent your initial
feelings about this ad. You can do this by using your mouse to click on any point on the map,
whether it is on top of a specific emotion or in an area between a few of them.
Please indicate first, the main emotion, followed by any secondary emotion.
Once you have made your selection(s), please click the next button to go to the next screen.
Display Emoti*Scape. Record 2 clicks, force 1 click.
[A] Intro Likeability (X/E/F/D/M1/M2/Q) lik_intro
Now, we would like to get some more opinions about the ad.
[A] Ad Likeability (X/E/F/D/M1/M2/Q) vrl
Thinking about the ad overall, please indicate which of these phrases best describes your feelings
about the ad.
1 Liked it very much
2 Liked it somewhat
3 Felt neutral about it
4 Disliked it somewhat
5 Disliked it very much

[A] Ad Ratings (X/E/F/D/M1/M2/Q see columns: Q=E; M1=X) atc
Intro screen (atc_intro)
The following is a series of statements that could be used to describe the ad.
For each statement, please indicate whether the word or phrase describes the ad completely,
somewhat or not at all.
Screen with items (atc). Random.
Keep item numbers at project level.
1 2 3
The ad
Describes it
completely
Describes it
somewhat
Does not
describe it at all

_01 (X/E/F/D) [S] is believable
_02 (X/E/F/D) is entertaining
_03 (X/E/F/D) [S] is unique
_04 (X/E/F/D) [S] is informative
_05 (X/E/F/D) [S] is for people like me
_06 (X/E/F/D) [S] told me something new
_07 (X/E/F/D) makes me think this brand is different from other brands
_08 (X/E/F/D) [S] fits with the way I feel about this brand
_09 (X/E/F/D) [S] is an ad people will talk about
_10 (X/E/F/D) [S] is factual
_11 (X/E/F/D) [S] for food only: is appetising

Personal Resonance (Ad Immersion Module)
[A] PR Care About (X/E2/D/M1/M2 opt) prc
To what extent, if at all, does this ad remind you of things you really care about?
1 2 3 4 5 6 7
Not at all
1

2

3

4

5

6
A lot
7
[A] PR Care About Probe (X/E2/D/M1/M2 opt) prcb
Ask if prc = 5-7
What things that you really care about did the ad bring to mind, and which aspects of the ad made
you think about these things?
Please write down in your own words and be as detailed as possible.
My answer:

[A] PR Enjoy (X/E2/D/M1/M2 opt) pren
To what extent, if at all, does this ad remind you of things you really enjoy?
1 2 3 4 5 6 7
Not at all
1

2

3

4

5

6
A lot
7
[A] PR Enjoy Probe (X/E2/D/M1/M2 opt) prenp
Ask if pren = 5-7
What things that you really enjoy did the ad bring to mind, and which aspects of the ad reminded
you about these things?
Please write down in your own words and be as detailed as possible.
My answer:

Brand Equity & Image
[A] Closeness Evaluation (X/E/D/M1/M2) closb
How close do you feel to Burger King?
Please enter your answer. You must slide the icon (Me) on the blue line to represent how close
you feel to the brand.
Wording on the left:
start
Wording on the slider
me
Do not allow respondent to go to the next question unless the cursor has been moved on
the line.
[A] Intro screen for atbe1 and atb1 (X/E/F/D/M1/M2) atbe1_intro
Intro screen
On the next screen you will see a series of statements.
For each statement, please indicate whether you agree or disagree that the statement describes:
BURGER KING
[A] Brand Equity Ratings (X/E/F/D/M1/M2/Q) atbe1
Screen with items. Order at random.

1 2 3 4 5
Burger King
Strongly
agree
Somewhat
agree
neither
Agree nor
Disagree
Somewhat
disagree
Strongly
disagree

_1 is appropriate and fits my needs
_2 has unique or different features, or a distinct image other brands in this category dont have
_3 is a popular brand
_4 I am familiar with and understand what this brand is about
_5 has consistently high quality
_6 is the only brand for me

[A] Brand Attributes (X/E/F/D/M1/M2) atb1

1 2 3 4 5
Burger King
Strongly
agree
Somewhat
agree
neither
Agree nor
Disagree
Somewhat
disagree
Strongly
disagree

_1
Has the best tasting food and drinks
_2
Has options for all meals
_3
Has the best burgers
_4
Is a good value for the money
_5
Is the most innovative fast food restaurant
_6
Has tasty food

[A] Intro screen for atbe2 and atb2 (X/E/D/M1/M2 opt) atbe2_intro
Intro screen
On the next screen you will see a series of statements.
For each statement, please indicate whether you agree or disagree that the statement describes:
XTRA VEGGIE KING
[A] Brand Attributes (X/E/D/M1/M2 opt) atb2

1 2 3 4 5
Xtra Veggie King
Strongly
agree
Somewhat
agree
neither
Agree nor
Disagree
Somewhat
disagree
Strongly
disagree

_1
Is freshly grilled
_2
From premium vegetables
_3
Is crispy
_4
Contains fresh ingredients only
_5
Tastes delicious

Diagnostics (continued)
[A] Anything else (E/F/Q // X/D/M1/M2 alt) else
Is there anything else you would like to tell us about this ad?
Please enter your answer in your own words and be as detailed as possible.
Do not worry about spelling, punctuation or grammar.
My answer:

[T] Emoti*Trace (X/E/D/M1) dial
Intro screen 1 (tracedemo)
We are now going to show you the ad again so that you can show us how you feel, as the ad
goes along.
We will start with a practice exercise. How do you feel when you look at the picture below?
To give your response, move the triangle:
The more positive your feelings,
the more you move the triangle up.
The more negative your feelings,
the more you move the triangle down.
Insert Picture & Flash Scale below (vertical)
very positive
neutral
very negative
Intro screen 2 (movie_tracevertical)
Now please do the same with the ad :
Move the triangle up if you feel positive about what you see or hear. The more positive your
feelings, the more you should move the triangle up.
Move the triangle down if you feel negative about what you see or hear. The more negative
your feelings, the more you should move the triangle down.
You can place the triangle wherever you wish from top to bottom, throughout the ad.
Please click on Start when you are ready to begin.
Emoti*Trace Exercise Screen (dial)
Press on the red triangle to begin
Insert Ad & Flash Scale at the side (vertical)
very positive
neutral
very negative
Censydiam Wheel (Brand Immersion Module)
*[A] Censydiam Wheel wording (X/E2/D/M1/M2 opt) wording_prcw
Wording of items on the wheel: standard wording
*[A] Censydiam Wheel Intro (X/E2/D/M1/M2 opt) intro_prcw
On the next screen you will see some words that could be used to describe feelings you
associate with visiting Burger King.
Regardless of whether you visit Burger King or not, please imagine how you, yourself, would feel.
*[A] Censydiam Wheel (X/E2/D/M1/M2 opt) prcw
Which of the feelings shown below do you associate with visiting Burger King?
Please select all that apply. As you click on each choice, it will appear in the list. If you would like to
deselect, just click on it again and it will disappear.
_1 Carefree / Unrestricted
_2 Playful / Having fun
_3 Open / Receptive to others
_4 Connected to others
_5 Accepted / Fitting in
_6 Caring / Loving
_7 Relaxed / At ease
_8 Safe / Reassured
_9 In control
_10 Organized / Efficient
_11 In-the-know / Expert
_12 Unique / Distinct
_13 Respected / Admired
_14 Strong / Powerful
_15 Energized
_16
Passionate
Diagnostics (continued)
[A] Brand Emotions (Emoti*Scape) (X/E2/D/M1/M2 opt) e1c
Intro Screen (intro_qe1c)
Wording for test cell if E1a is asked:
Using the same map of emotions as before, we would now like you to choose the one or two
places on the map that best represent how you, yourself, would feel when visiting Burger King.
Wording for control cell and for test cell if E1a is not asked:
On the next page you will see a map that shows a range of different emotions. We would like for
you to answer the next question by choosing the one or two places on the map that best
represent how you, yourself, would feel when visiting Burger King.
You can do this by using your mouse to click on any point on the map, whether it is on top of a
specific emotion or in an area between a few of them.
Screen with Emoti*Scape (e1c)
Regardless of whether you use the brand or not, please indicate how you, yourself, would feel
when visiting Burger King.
Please indicate first the main emotion you would feel when using the brand, followed by any other
emotion.
Once you have made your selection(s), please click the next button to go to the next screen.

*Emo Deep Dive (Ad Immersion Module)
*[T] Deep Dive Intro (X/E2/D/M1[T] opt) Intro_ed1a
For the next few questions we will show you some pictures from the ad you saw.
As you click on each picture, the pictures frame will highlight representing that it is selected.
If you would like to deselect a picture, just click on it again and the highlight will disappear.
*[T] Images that most caught attention (X/E2/D/M1[T] opt) ed1a
Show full set of 8-12 pictures for ED (branded) on one screen
in numeric order. Plus option none.
Please click on the pictures that most caught your attention.
You can select as few or as many pictures as you wish.
*[T] Images that did catch not attention at all (X/E2/D/M1[T] opt) ed1b
move the following sentence up and do change as in green:
Show full set of pictures (branded) on one screen in numeric order,
blanking out the boxes where images selected at ED1a were shown.
Plus option none.
Now, please click on the pictures that did not catch your attention at all, or that you dont
remember seeing.
*[T] Images identified with brand (X/E2/D/M1[T] opt) ed2
Show full set of pictures (branded) on one screen in numeric order.
Plus option none.
Exclude pictures that show only product, package, or logo shots : <00x, 00y, 00z>
Now, please click on the pictures that fit well with your feelings about <brand_EMO>.
*[T] Emotions related to ad images (Emoti*Scape) (X/E/D/M1[T] opt) ed3
Intro on separate screen (ed3_intro)
We will now show you the pictures again one by one.
We would like you to indicate your feelings about each picture using the map of emotions.
To see the picture in full view, move your mouse over the picture and the full view will be displayed
on the screen.
When you move your mouse away, the full view will disappear.
(ed3) Show full set of pictures one-by-one (ED3_01 max. ED3_12)
in numeric order with the Emoti*Scape map and for each one ask:
What are your feelings about this part of the ad?
Please indicate the main emotion you felt about this part of the ad, followed by any secondary
emotion. Hover mouse over thumbnail picture to enlarge it.
*Copy Evaluator (Ad Immersion Module)
*[T/P/O] IntroCE1 (X/E2/D/M1[T/P/O] opt) intro_ceva
For the next few questions we will show you some words and phrases that were said or shown
in the ad.
As you click on each word, the words background will highlight representing that it is selected.
If you would like to deselect a word, just click on it again and the highlight will disappear.
*[T/P/O] Words or Ideas that most caught attention(X/E2/D/M1[T/P/O] opt) cev1
Show all phrases on one screen, no max # of phrases. special form
Among all these phrases, please click the words or ideas that most caught your attention.
Please note you do not need to highlight the entire phrase but only the words that most caught
your attention.
<phrase 1>
<phrase 2>
<phrase 3>
<phrase 4>
<phrase 5>
<phrase 6>
*[T/P/O] Words or Ideas that were relevant (X/E2/D/M1[T/P/O] opt) cev2
Show all phrases on one screen, no max # of phrases. special form
Now, we will show you the phrases again, and this time click the words or ideas that are most
relevant to you. By relevant we mean how appropriate is the word or idea for you personally.
Again, you do not need to highlight the entire phrase but only the words that are most relevant to
you.
Classification Part 2 (opt)

*Movie Preview Questions day1
*[A] Movie preview likeability (X/E/F/M1/M2) Y1
To finish, we would like to ask you a few questions about the film preview you chose.
Did you like the film preview you saw?
1 Yes, very much
2 Yes, somewhat
3 No, not very much
4 No, not at all
*[A] Interest in seeing movie (X/F/M1/M2) Y4
Are you planning to see the film?
1 Yes, definitely Continue
2 Yes, probably Continue
3 No, probably not Go to end of this section
4 No, definitely not Go to end of this section
*[A] Motivation for seeing movie (X/F/M1/M2) Y5
What makes you want to see this film?
Please enter your answer in your own words and be as detailed as possible.
Do not worry about spelling, punctuation or grammar.
My answer:

*[A] Recommendation of movie (X/E/F/M1/M2) Y8
Would you recommend this film to a friend?
1 Yes, definitely
2 Maybe
3 Probably not
4 No, definitely not
*Questions about Survey
This section is asked during setup for half of the sample, and at the end of day 2 for the
other half.
*[A] Survey TAF (X/E/M1/M2 opt) G0
To finish up today, I have just a couple of questions about the survey itself.
How would you describe this survey to a friend?
spelling, punctuation or gramintroc1
mar.
My answer:

*[A] Intent to participate in the survey (X/M1/M2 opt) G3
text-in-box
If you were invited to this kind of survey again, would you participate?
1 Yes, certainly
2 Yes, maybe
3 No
*Exit Screens day1
C *[A] Closing (X/E/F/D/M1/M2) x4
Test Cell with NO continuation to day 2 / with Filler Brand Frames:
These are all the questions we have for you.
The second part of the survey has been postponed, so we no longer require your participation
tomorrow.
However, your account will still be credited with 250 points.
Thank you very much for your cooperation!

Control Cell:
This questionnaire is now over.
Thank you very much for your cooperation!

NC Q Example (Nov30 2012)

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