Questionnaire on feedback/responses to study Customer acquisition and retention at

Wildcraft- a study of Corporate and institutional buyers

1. Name of company:
2. Number of employees:
<500
500-1000
1000-1500
1500-3000
>3000
3 What type of prospect are you:
Existing
New


4. How do you know about wildcraft:
word of mouth
product visibility
internet
exclusive showrooms
Multi-brand outlets

5 Which is your brand/company of choice for a backpack:
Targus
Fast track
Wildcraft
Samsonite
others

5. Price is an important factor that drives you to make a decision for selecting Wildcraft as
a supplier for office bags :
strongly disagree
disagree
neutral
agree
strongly agree

6. Quality of product is an important factor that drives you to make a decision for selecting
Wildcraft as a supplier for office bags:
strongly disagree
disagree
neutral
agree
strongly agree



7. Company reliability (wildcrafts brand image) is an important factor that drives you to make
a decision for selecting Wildcraft as a supplier for office bags:
strongly disagree
disagree
neutral
agree
strongly agree

8. Ease of maintenance of product is an important factor that drives you to make a decision for
selecting Wildcraft as a supplier for office bags:
strongly disagree
disagree
neutral
agree
strongly agree

9. Ease of operation and use, matters to you when you to select Wildcraft as a supplier for
office bags:
strongly disagree
disagree
neutral
agree
strongly agree

10. Order cycle time matters to you when you to select Wildcraft as a supplier for office bags:
strongly disagree
disagree
neutral
agree
strongly agree

11. Ability to customize as per your requirement (for logo/brand visibility) matters to you when
you to select Wildcraft as a supplier for office bags:
strongly disagree
disagree
neutral
agree
strongly agree




12. Convenience of placing an order matters to you when you to select Wildcraft as a supplier
for office bags:
strongly disagree
disagree
neutral
agree
strongly agree

13. Confidence in sales representative/manager matters to you when you to select Wildcraft
as a supplier for office bags:strongly disagree
disagree
neutral
agree
strongly agree


14. Delivery capability (unit capacity) is an important factor that drives you to make a decision
for selecting Wildcraft as a supplier for office bags:
disagree
neutral
agree
strongly agree


15. Supplier accuracy in order handling is an important factor that drives you to make a decision
for selecting Wildcraft as a supplier for office bags:
disagree
neutral
agree
strongly agree



16. Any suggestions :