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kilometric
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tin can
bioman
simplify
style
kustom
geektastic
pertaining
oil
silver
As elements in proximity are
physically close to each other,
They also need to be connected /
related logically
Relationship
notice the
grouping of
elements
SUMMARY
PROXIMITY
When items are in close proximity to
each other, they become
One Visual Unit
Basic Purpose ORGANIZE
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kilometric
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tin can
bioman
simplify
style
kustom
geektastic
pertaining
oil
silver
T
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P
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S
This text is
ush left, or
you can say
left aligned
This text is
ush right, or
you can say
right aligned
centered
This text is justied. Some people call it
block text. Dont do it unless your line is
long enough to avoid word gaps.
SUMMARY
ALIGNMENT
When elements have visual connection,
this creates UNITY
Basic Purpose UNIFY & ORGANIZE
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SUMMARY
repetition
Repeat elements in the design for
Viewer Connection
Adds Visual Interest
Creates Familiarity
Basic Purpose CONSISTENCY & UNITY
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Determine what you want the focus
to be
Make that focus big and bold
Most important should be the most
interesting thing on the page;
EMPHASIZE it
The Rules of Life
Your attitude is your life.
Always do your best.
Remember your dreams.
Work harder.
Take risks.
Be nice.
Explore & Experiment.

Your attitude is your life.
Always do your best.
Remember your dreams.
Work harder.
Take risks.
Be nice.
Explore & Experiment.
The Rules of Life
SUMMARY
CONTRAST
Eyes like contrast; it creates attraction
Basic Purpose CREATE VISUAL INTEREST,
ORGANIZE IDEAS
SUMMARY
FOUR PRINCIPLES
PROXIMITY
ALIGNMENT
REPETITION
CONTRAST
SUMMARY
FOUR PRINCIPLES
P A R C
SUMMARY
FOUR PRINCIPLES
P A R C