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Alternate Solution 1: Example Marketing Plan: PowerPoint (Template)




The introduction will have
more imagery

3D video of the proposed ship
can be created

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These graphs can be broken
down into different sections
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Alternate Solution 2: Written Proposal Template
1. Table of Contents
2. Abstract
a. What is needed?
b. MASTs mission
c. Statement of need
d. Program objectives
e. Implementation plan (when and how)
f. Performance index
g. Budget summary
3. Need Statement
a. Explain the consequences of MAST not getting a second research vessel
4. Program Design
a. Objectives of the program
b. Who is the target group
c. What activities will the funds go to
5. Outreach and Dissemination
a. Advertisements
b. Public knowledge
6. Implementation Plan
a. Gantt chart for construction
7. Program Outcomes
a. Percent of participating students
b. Classes offered
c. Total people participating
d. Training needed
e. Assessments accomplished
f. Long-term plans
8. Budget
a. Salaries and benefits
b. Services
c. Supplies
d. Property
e. Admin costs
f. Non-admin costs
g. Future costs
9. Attachments
a. Bibliography
b. Letters of Support:
i. Possible teachers union
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Alternate Solution 3: Speech
(Varies on Mr. Moores preferences)
1. Explain current issue with MAST
2. Describe long term prospects with issue
3. Introduce vessel
4. Explain goals of vessel
5. Explain students and teachers are aided
6. Explain new activities
7. Explain long term curriculum change because of the vessel
8. Speak about statistics of post-graduation success relative to vessel
9. Explain funds needed
10. Explain total MCVSD budget to put in perspective
11. Demand a call to action





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Alternate Solution 4: General Information (Accompanied by speech and/or PowerPoint)
This solution serves as a user-friendly visual aid for each of the Board members.

General Information Contents:
1. MASTs mission
2. Problems with MAST currently
3. Need for MAST to have vessel
4. Small section on activities for students and teachers
5. Small section on statistics
6. Long term plan estimates
7. Small section for budget