Project On Aquafina

PREFACE
Packed water is one of the latest among business in India

today. Some estimates put annual growth of 50% but
growing competition has also meant the market is changing.
Pepsi Cos brand !uafina was launched in "uly #000
and Coca$ Cola India launched %inley in ugust #000
meanwhile another transnational &estle thought to make a
ma'or spasm in the mass market with there mineral water
brand Pure life. It is much awaited launch is finally
e(pected to happen in )ebruary #00* in ma'or markets for
mineral water$ +umbai and ,elhi.
-he mineral water market in India is presently more
than .s #000 crore s and there are number of competitors.
-he ma'or players are /isleri0 1ello0 2anga0 /ailey0 yes
Catch0 &ew ge etc. other to these there are many other
brands who are playing ma'or role in Indian market for
e(ample %ing )isher0 +c ,owells 2olden 3agle etc.
-he mineral water is one of the im4portent item which
is directly consumed by people all o5er the world. ,ue to
considerations of health 5iewpoint the consumption of
ordinary water is gradually decreasing. s the ordinary
water contains so many to(ic elements0 impurities which
some time causes fatel to human being. So the people are
generally being aware to consume pur and safe water thwer
it is easily a5ailable. /ut in urban life it is not possible to get
clean water as it contains certain dissol5ed imputities which
is not 5isible to general eyes.
I M S, Noida, 0309870093 I M S, Noida, 0309870093 2 2

So some time people ha5e to suffer from different
disease. In order to keep away from disease mineral water
consumption is good. -he number of tourist arri5ing in
India from foreign countries and also the high$income group
generally assesses so ma'or consumption of mineral water
who are tra5eling by flight and C train. -hey generally
consume mineral water sealed in /6PP plastic bottle.


ACKNOWLEDGEMENT
-he opportunity of undergoing in ,e5yani /e5erages
e(posed to 5ery professional and organi7ed management
system.
It not only ga5e me practical e(perience but contributed
largely in laying the foundation for concern the fields of
marketing.
+y endea5our at ,e5yani be5erages the imprint of
many other personalities who formally or informally mad a
significant contribution to make it worthwhile.
I wish to e(press my profound gratitude to Mr.
Sanjeev Anand (T.D.M) who ga5e use an opportunity to
undergo practical training in this organi7ation who ga5e me
an opportunity to undergo practical training in this
organi7ation.
I wish e(press my sincere thanks to Mr. Sharad Vatsa
(A.D.C) who ga5e a patient hearing and support thus
increasing my knowledge and undertaking the 5arious facts
and function of the organi7ation.
-hroughout my secession as a trainee was made to fed
like a member of a close family operating in a 5ery
conducti5e en5ironment.
(Santosh Kumar
Singh)
(M.B.A 3
rd

semester)
I.M.S, oida

I M S, Noida, 0309870093 I M S, Noida, 0309870093

E!EC"TI#E S"MMAR$
Tit!e" #$$ortunit% & threats 'or A(ua'ina Minera!
)ater.
-he main purpose of our research was to find out the
degree of awareness among the #IDA people towards
!uafina its 5isibility0 competitors0 its reach in market0 its
contribution to the trade of P3PSI in &oida.nd to know that
how it is percie5ed in the market and forecasting about its
present 8 future demand.
-he pro'ect started with route riding in this I came to
know about the trade of Pepsi. )or many days I went to
different routes 8 concluded that how a strong distribution
channel is re!uired for a company to be in the top of the
trade. 35eryday I used to 5isit the shops in the particular
route 8 learn how to negotiate with the retailers. 1ow to
tacle.
cknowledgement must be gi5en to 1onble +r. /ikram
"eet .ishi who pro5ided us the proper guidance to to the
pro'ect and attain the standard.
9astly I would like to thank all C.3.s Salesman of
P3PSI:&6I,; 8 customer and Consumers for their
cooperation.
Sa%&o'( K)*a+
Si%,(
(M.B.A 3
rd
semester)
I.M.S, oida


O-.ECTI#E
*.) -he main ob'ecti5e was to study the opportunity
and threats of <=)I&.
+.) +y work was to see how the product of <=)I& .
is penetrating in the market and how the people
are accepting it and to study their reactions.
3.) I was also been gi5en the charge of its promotion
and other acti5ities in &6I, region. )or this
purpose I ha5e 5isited more than 550 outlets of
P3PSI outlets of the &6I,.
,.) So to retain share of P3PSI I ha5e assigned the
work to impro5e the distribution channel of P3PSI
in &6I, region which I recommended.


I M S, Noida, 0309870093 I M S, Noida, 0309870093 /0 /0

COMPANY PROFILE : AN INTRODUCTION
In *>?>0 in &6.-1 C.I&6 0 +r. C93/ /.,1& who was
a druggist by profession in5ented new be5erages0 which was
called @ /rands ,rinksA :e5ocation of a digestion$aiding
en7yme pepsin;0 soon become popular with the people
@/rands ,rinkA was named as @pepsi$colaA. In *?B0 Pepsi
started its operations with its head office in &ew I.39&,
CI-C &ew Cork.
Pepsi Co. the soft drink multinational industry is
uni!ue by itself . It Is among the most successful
consumer product companies in the world 0 with *?>
re5enue of o5er D## billion and *5*000 employees.
-he Company consists of Pepsi E Cola company the worlds
largest
manufacturer and distributor of snack chips and
-ropicana products0inc. the worlds largest markets and
products of branched 'uices .
Pepsi C6s brand names are among the widely known and
most
respected in the world .Some of the Pepsi C6s
brand name are *00 years old 0 but the corporation is
relati5ely young . Pepsi Cos 0 Inc was founded in *?F5
through the merger of Pepsi E Cola and )rito$9ay.
-ropicana was re!uired in *??>.
Pepsi E Cos success in the result of superior product
high
Standards of performance0 distincti5e competiti5e
strategies and
-he high integrity of there people.
I M S, Noida, 0309870093 I M S, Noida, 0309870093 // //

-.-SIC#. /.AD 01A2T.2S
PepsiCo. Inc. world head !uarters is wanted in purchase0
&ew Cork
ppro(imately G5minuets from the &ew Cork City. -he
se5en building
1ead!uarter comple( designed by 3dward ,arrell stone0
one of mericas foremost architects. -he building occupies
*0 ac5es of a *GG ac5e comple( that includes the ,onald +
%endall Sculpture 2arden0 a world acclaimed Sculpture
collection in a garden setting.
-he collection of works in focused on ma'or #0
th
century art0
and features works by masters such as ugusta .obin0
1enry 9aurens0 1enry +oore0 le(ander Calder0 lbesto
2iacometti0rnolado Poniodora and class oldenbyg. -he
gardens were originally designed by the world famous
garden planner0 .ussell Page. -he garden is open to the
public0 and a 5isitors booth is in operation during the
summer.

VISI#
s we stand at the cross roads of the new millennium0

Its time to eradicate our focus and energy single E
mindedly
-o our 5ision. The vision to 3e the 3est 44
nd what that 5isionH
A. 5To 3e the 3est 6onsumer $rodu6ts 6om$an%
in
the e%e o' our su$$!iers, 6ustomers, em$!o%ees
and shareho!ders.7
B. To 3e6ome tru!% g!o3a! 6om$an% ,3% 6ontinuing
to
3ui!d a 6om$etitive and $uri'ia3!e 8or!d
8ide re'reshment 3everage 3usiness .
The -e$si 6ha!!enge o' the mi!!ennium 8i!! 3e the test
o' the Best"4
-he best in the connecting with the customers and the
consumers0 the best in marketing0 the best in selling0 the
best in !uality0 the best in
Processes and the best in people in team work.
-.-SI C#9A:S IT.2ATI#A9 ST2AT.;<
*. )ocus on business growth.
#. -arget core brands.
3. Satisfy market priorities.

COBOS AND FOBOS

COBOs AND FOBOs
ll the acti5ities of Pepsi foods0 Pepsi co India holdings and
Pepsi India marketing company are controlled by /usiness
=nits :/=; located at 2=.26&. -his /= is di5ided in to
5arious marketing units :+=;. ll e(cept the &orth 3nd
+arket =nits :&3+=; ha5e common borders with states
comprising of these. -he market units demarcate the areas
which are C6/6S i.e. Company 6wned /ottling 6perations
:C6/6; while in other areas the operations are run by a
)ranchisee. -hese are learned as )ranchisee 6wned /ottling
6perations :)6/6; and in some other 'oint 5enture
operations.
C#B#" E
In a C6/60 the company has total control of
the decisions and implementations under taken0 but for this
the company has to in5est its own money.
=#B#"I
-he )6/6S :local business entities; are
independent to take their own marketing and operational
decisions with no ma'or interference from the company. -he
)6/6S are supplied the concentrate from the company and
they ha5e to run the show thereafter. Pepsi maintains its
ownership of the trade mark and the primarily responsible
for ownership in a local bottling operation .It helps Pepsi in
maintaining strong trade mark on the other partys resource
8 e(pertise. -he PCI workflow concentrates on selling0
making and deli5ering Pepsi Cola.

-he promotion schemes0 the ad5ertisement of the
fobos are handled by P)90 but o5er the administration0 P)9
has no held o5er the )6/6S. .egarding the 1.0 P)9
pro5ides consultancy ser5ices to the )6/6S0 whene5er
re!uired.
-he )6/6S ha5e a sales and distribution department0 1.
department0 accounts department0 warehousing department.

Pepsi Cola is a company with a @!o8 margin, high
vo!ume 3usiness7. Pepsi Co deals Jith in the carbonated
soft drinks :CS,S; market. CS,S fall in two categories Cola
8 )la5ours. C69S concentrates on Pepsi where as fla5ours
deals with orange and lemon.
In India the fla5ours are +irinda :orange 8lemon;K Slice is a
fruit 'uice concentrates /ased drink. Starting out in *?>?0
with the name of @9eper PepsiA0 the company has grown
9eaps and bounds e5er since0 with competition increasing
with recently of Coke a few years ago.
-hanks to an early lead and a better understanding of the
market0 India remains the handful of markets worldwide
Pepsi is ahead of its arch ri5al Coke.
,espite being the global brand0 Pepsi has built its success on
meeting out the Indian customers needs. Pepsi has made its
brand synchroni7e with locali7ed e5ents and traditions. Pepsi
maintained its top of mind awareness with roadside signage
and reminders. -he partner type relationship with bottles0
)6/6S as well a C6/6S co5er must of the company
ade!uacy.
6ne of the strongest weapons in Pepsis armory is the
fle(ibilityK it has empowered its people within Pepsi. 35ery
employee may be a manager or a salesman 0ha5e an
authority to take what e5er step he or she feels 0make the
consumers aware of the brand and increase its
consumption .-hus Pepsi belie5ed in establishing and
nurturing credibility of the sales man and making the 'oint
commitment to grow business in accounts . ll these factors
together led to a high growth in the Indian market and
constantly increasing market share.
I M S, Noida, 0309870093 I M S, Noida, 0309870093 / /

PEPSI IN INDIA
PEPSI CO ---THE INDIAN CHAPTER
-here are many who feel that Pepsi had the first mo5e
ad5antage in India0 little do they know about Pepsis initial
foray into Indian soft drink industry was back in *?5F.
Coca$cola had entered the country 'ust year back in *?55.
/ut later pepsi withdrew from the country in *?F* due to
bottling problems.
PEPSIs ENTRY IN INDIA
Pepsi$cola entered India in april*?>? by setting operations in
be5erages0 snacks and agribusiness. t this time Parle
had L0% of the market share of the total soft drink
market.
Initially it faced some trouble in entering the market
due to strong resistance from most of the domestic soft
drink industry and the ad5ocates of the swadeshi. -he Indian
economy was not liberali7ed and pro5ed to be another
barrier. Pepsi remo5ed this barrier byM

Promising the go5ernment to focus considerable
selling efforts in the rural area to help economic
de5elopment.
Promising to help boost the e(port of agricultural
products.

6ffering to transfer the food processing 0
packaging0 and water treatment technology to
India
&inety years after the in5ention of what becomes one of the
most fa5ored drink globally in *?>>. Pepsi entered India
flanged with hea5y resources and riding the winds of
change of newly opened economy. )irst Pepsi has only
)ranchisee =nit. Pepsi ga5e its concentrate to a small
factory and they make be5erage. In*?>> Pepsi set up its
office in India. In this company Pepsi operates as Pepsi
foods0 Pepsi co India holdings and Pepsi India marketing.
-he mission was to change the tastes and life style of
common Indian0 who identified soft drinks and be5erages as
a5ailable cold drinks0 s!uashes and concentrates. Jhen it
came to a refreshing drink consumers communes would back
to traditional &imboo Pani0 "al'eera0 9assi etc.
lthough India has a per capita consumption as low as B per
person as compared to G00 In =S. India has one of the
largest numbers of potential consumers in world with a
population of an billion. 35ery Indian gu77les #L bottles of
soft drink e5ery year. n increase of one bottle per capita
consumption would mean starting ?00 bottles e(tra. Indian
soft drinks is a worth .s. *>00 corers with annual growth at
the rate of #0%$$#5%.

DE#$ANI -E#ERAGES
LIMITED

DE#$ANI DE#ERAGES LTD
D012a%i -010+a,0' L&d3 I' a 4+a%5(i'00 o+i0%&0d 6o&&7i%, o80+a&io% o4
808'i (a%d0d 62 M+3 .ai8)+ia ,+o)8 'o 4o+ a' 5o*8a%2 8+o4i70 i' 5o%50+%0d i& i'
a )%d0+3
Pa+&i5)7a+ Fa5&' o4 5o*8a%2
Cear of 3stablishment *??B
Corporate 6ffice )$B# 0 sector $F 0&oida
+anufacturing )acilities ,e5yani /e5erages 9td
Sura'pur plant 2reater &oida
:=.P;
gra /e5erages Corporation
9td
gra0 =.P
Narun /e5erages 9td0 'aipur
:.a'asthan;
Pepsi Cola &epal :P; 9td
%atmandu
6perating rea &oida 0 ligarh 0 +ahamaya
&agar0 2ha7iabad0 gra0
1aridwar0 2urgaon0
'aipur0)aridabad etc.
Production capacity G0000 to 50000 COs only.

It was inaugurated by Mr. CHRISTOPHER SINCLAIR
(the chairan !" #e#si c!. India $td.%. The anageent !"
this c!ncern is& in the ade#t hands !"

Mr.RA'I (AIP)RIA (chairan !" the gr!u#%
Mr. I.(.*a$ia (the #resident !" +e,yani be,erages $td.%
Sharing the #r!ducti!n and anageria$ res#!nsibi$ity !" this
c!ncern. The c!. c!ntr!$s its distributi!n thr!ugh direct
distribut!rs as we$$ as c$earing and "!rwarding(c - "% agents
but a.!r #art !" sa$es ,!$ue was rea$i/ed by the !#erati!n
thr!ugh c-" agents.
0r! the 1223& the c!. had been !#erating
success"u$$y and during bris4 business in c!n"irati!n t! the
!b.ecti,es #e#si "!!ds $td. The awards c!n"erred !n
+E'5ANI 6E'ERA7ES s#ea4 ,!$ue !" its achie,eents and
gr!wth. In 1223& +E'5ANI 6E'ERA7ES LT+. awarded the
best 8ua$ity and #r!ducti,ity.
I M S, Noida, 0309870093 I M S, Noida, 0309870093 2/ 2/


HIERACHY AND REPORTING SYSTEM IN DEPOT
6e"!re we rea$$y g! int! indi,idua$s and res#!nsibi$ities
we ust be "irst c$ear ab!ut and re#!rting syste is being
sh!wn int! under gi,en chart.
E!EC"TI#E DIRECTORS
"M
MDM
TDM TDM
TDM
ADC ADC ADC
CE C3E C3E
R.A R.A R.A R.A


)M )NIT MAMA7ER
M+M MAR*ETIN7 +E'ELOPMENT MANA7ER
T+M TERRITOR5 +E'ELOPMENT MANA7ER
A+C AREA +E'ELOPMENT COOR+INATOR
CE C)STOMER E9EC)TI'E
+P +EPO INCHAR7E
RA RO)TE A7ENT : SALESMAN
REPORTING SYSTEM
S per the client . is the front line person of sales
organi7ation. s the chartM$
a; . is controlled and guided by C3.
b; C3 report to ,C and -,+.
c; ,C reports -,+ on daily basis and also to unit
manager on weekly basis.
d; -,+ report to =+ and also to e(ecuti5e director.
e; =+ reports to e(ecuti5e director.

DISTRBUTION POINT
MAMURA VILLAGE, SECTOR-66
NOIDA
UM Mr. KAMAL KHURANA(WESTERN U.P.)
MDM
TDM Mr. SANJEEV ANAND
ADC Mr. SHARAD VATSA
DP Mr. PREM SHANKER
3-4 CUSTOMER EXECUTIVES.

-otal noida is di5ided in ## routes for distribution purpose.
35ery route has B$G sectors base on the market si7e. -here
are more than #5 salesmen of course some are e(tra. If any
salesmen are absent then distribution should be not
affected. -here are some fi(ed salary plus incenti5e for route
agent. 6f course there is some more incenti5e offer in the
season to moti5ate the route agent for achie5ing the sales
target.

SYSTEM IN WAREHOUSE
T.D.M.
C
E
A.D.
C.
S.T.

Different C!nne" f#""#$e%
A ) Plant
Carry and forward Agent
Dealers and Retailers
Ultimate Consumer
B) Plant Building)
Distri!utor
Retailers
Consumers
C) Pe"si #ood $imited
Carry and #orward
Plant
Carry and #orward Agent
Ultimate Consumers
Plant Building)
Distri!utor
Retailers
Consumers
Pe"si #ood $td
Carry and #orward
Detailers and Retailers
Ultimate Consumers

MARKETING FLOW IN CHANNEL
-he company policy on marketing channel is crystal clear in
strategy @to 3ui!d the dire6t distri3ution s%stem at a!!
India !eve! @0i.e. ha5ing agent 0whole seller0 retailer and
final customer there by maintaining intimate contact with the
consumers and closer control o5er the condition of the
product sale.
In 0 product is firstly sent to C8) agent from plant than
from C8) agents is sent to dealers or retailers and then to
ultimate consumer.
In /0 from plant goods are sent to distributors who sent to
retailers and from retailers to ultimate users.
In C0 pepsi food ltd. Sent goods to c 8 f agent which in there
sent it to dealers and from retailers to ultimate consumer.
-his channel is mainly followed for C&S0 P3-0 bottle0 etc.


.esearch methodology is type of blue print prepared
depending on the ob'ecti5e study. research calls for
de5eloping the most efficient plan of gathering the needed
information. -he research is mainly based on primary data.
-he research pro'ect could be e(ploratory research
or conclusi5e research. .esearch pro'ect concerned with
trying to identify potention opportunities such as new ways
to promote of use a pro'ect are e(ploratory research. -his
research is unstructured and characteri7ed by fle(ibility and
ingenuity.
Indi5idual inter5iews0 depth inter5iews or focused
group inter5iews are used in e(ploratory research.
In order to test a hypothesis already made through
e(ploratory research0 conclusi5e research methods are used
which are likely to be more formal and structured. -his
helps in obtaining the complete and accurate description of
the situation. ,escripti5e study and e(perimental study are
two type of conclusi5e research. -he former is used to
collect accurate data while the later establish cause and
effect relationship the study is based on e(ploratory
research.

Data Co!!e6tion Method"

,ata collection either based on primary
or secondary data. Primary data are generated by a study
specifically designed to accommodate the date needs of a
particular manager for sol5ing the problem being currently
in5estigated. It is secondary data0 which could be obtained
internally :from record within the organi7ation; or e(ternally
:census of population0 industry publication etc.;
/asic methods of data collection are through
!uestionnaire and obser5ation. -he former is based on
asking !uestions in order to get information0 while the later
is the process of recogni7ing the people0 ob'ects occurrences
rather than asking them for information. <uestionnaire
method is more 5ersatile0 faster and cheaper than the
obser5ation method.
<uestionnaires may differ in a degree to which it is
formali7ed or the disguise of the ob'ecti5e of !uestionnaire.
Structured !uestionnaire uses the list of 5ery specific
!uestions that must be asked in the e(act order in which
they appear in the !uestionnaire without e5en changing the
se!uence and the wording the of the !uestion and Oor the
se!uence of the !uestion. -he !uestionnaire could be

undisguised of disguised. In the former the ob'ecti5e is clear
to the respondent0 which in the later it is disguised.
-his pro'ect in5ol5ed a structured $ undisguised
!uestionnaire to collect primary data -elephone0 mail or
personal inter5iew can handle this type of !uestionnaire.
Sampling +ethod M &on Probability method
:Chance of selection of a sample unit is
unknown;
=ni5erse M .etailers of &oida 8 Consumers of &oida
Sample Si7e M .etailers :L>; 8 Consumer :*#0;
,ata Collection InstrumentM <uestionnaire
-ypes of !uestions used in !uestionnaire M
,ichotomous
+ultiple choice
9ikert scale
.ating scale
Sam$!ing Method M
In many research pro'ects0 making a census
study of the entire uni5erse will be impossible on account of
limitation of time and money. 1ence sampling becomes
ine5itable. Sampling is used to collect primary data main
source of data are for too many to be e(hausti5ely handled.
Sampling is an integral part of data collection process.

sample is only a person of the uni5erse of population. -he
success of sampling depends on the e(tent to which the
characteristics of the sample truly represent these of the
uni5erse.
ccording to yule0 a famous statistician0 the ob'ecti5e
of sampling is to get ma(imum information about the parent
population with minimum effort. Properly done0 sampling
produces representati5es data on the entire population.
In marketing research population means the aggregate
of all elements that are rele5ant to the scope of the problem
under the study. ll of them process the characteristics
under in5estigation. Jhen the research defines the
characteristics under in5estigation. utomatically0 it delimits
the population. Population need not necessarily means li5ing
persons0 it may non$li5ing ob'ects company0 e5ents etc.


0.* D# %ou use minera! 8ater >
(-uri'ied 3ott!ed 8ater)

93 2 :o; 4+0<)0%&72 do 2o) )'0 i& =

93 3 Do 2o) 7i>0 &(0 &a'&0 o4 *i%0+a7 ;a&0+ =

934 W(a& a+0 &(0 4a*o)' 6+a%d a1ai7a670 i% &(0 *a+>0& =

935 W(i5( o4 &(0* 2o) )'0d *o'& =

93 W(2 do 2o) 8+040+ &(i' 8a+&i5)7a+ 6+a%d =


93 7 W(i5( 6+a%d ad10+&i'0*0%& (a10 2o) '00% o+ (0a+d =

93 8 W(i5( o4 &(0* did 2o) 7i>0 *o'& =

93 9 I' 2o)+ 4a1o)+a&0 6+a%d a1ai7a670 i% &(0 '(o8 =

93 /0 A+0 2o) a ';i&5(0+ =

93// Do0' 6+a%d a*6a''ado+ 87a2' a 1i&a7 +o70 &o 5o%')*0+ o+ &a>0
*i%0+a7
Wa&0+ =


FINDINGS
*) ?0% of the respondent ha5e said they use mineral
water and rest *0% ha5e said they dont use .
+) F5% of the respondent ha5e said they used mineral
water occasionally #5% ha5e said they used mineral
water regularly and *0% of them used at special time.
3)>>% of the respondent ha5e said they like the taste of
mineral water >%ha5e said they dont like the taste of
mineral water and rest G% ha5e said they cant say.
,))amous brand a5ailable in the market
BIS9.2< 4 ?@A
KI9.< $ #0%
A01A=IA $ #0%
#T/.2S $ *0%
?)50% of the respondent ha5e said they use /islery
most .
#0% of the respondent they used kinley . #0% of the
respondent used !uafina . nd other *0% .

B)L5% of the respondent prefer because of pricing . *5%
of
the respondent prefer because of taste. *0% of the
respondent prefer because of packaging.
C) F0% of the respondent ha5e said /islery ad5ertisement
ha5e been seen or heard 0 #0% of the respondent ha5e
said !uafina ad5ertisement ha5e been seen or heard.
#0% of the respondent ha5e said %inley ad5ertisement
ha5e been seen or heard .
D) L0% of the respondent ha5e said they like !uafina
ad5ertisement *5% of the respondent hKa5e said they
like %inley ad5ertisement *5% of the respondent ha5e
said they like /islery .
E) L0% of the respondent ha5e said their fa5ourite brand
a5ailable in the shop . B0% of the respondent said no.
*@) ?0% of the respondent said they are switchers and
*0% are not .
**) >5% of the respondent ha5e said brand ambassador
plays a 5ital role to consumer or take mineral water .


C#M-.TIT#2S
3arlier slice used to come in *$litre bottles. /ut now
since the market trend changing. People are mo5ing towards
mo5ing packs that they can carry to their work. So pepsi
has intended its <=)I& 500 ml bottle pack into the
category bottle pack.
+ain competitors of <=)I& is /islery or better to
say strongest competitors of /isleri in the pack is <=)I&.
6ther contender of <=)I& is /ailley :Parle; 0
%inley:Coca$Cola;. /islery etc. ,istrbution channel of
<=)I& is strongest in noida so it has better edge.


OPPORT"NITIES OF A9"AFINA
*; Its distribution channel is 5ery strong in &oida.
#; It has got 5ery strong and dedicated dealers.
B; !uafina has got the logo of P3PSI in the bottle.
G; Its bottle is 5ery attracti5e.
5; &owadays people are much conscious about their
health and that is why people were using bottle
drinking water.
F; Its long bottled packaging is it retains the real taste
water for many weeks .
L; +anufacturing plant for !uafina is in +athura so the
transportation cost is 5ery low as compared to other
bottled water .
>; It has become 5ery much easy a5ailable for the
customers that they can get it from the pepsi stalls .
?; !uafina is the only product in India which gi5es you
the guarantee of purity of nine months after
manufacturing . 6ther products gi5es you the
guarantee of only si( months .
%&) It is hygienic in nature and after one use the pack is not
usable again.

T:REATS OF A9"AFINA
+a'or threat is from the established brands like /IS93.C 8
/I993C.
wareness$ people are less aware of <=)I& as they well
know /IS93.C .
-he ad5ertisement should be for the masses not only for a
particular class for a better sell.


RECOMMENDATION
wareness should be created among people towards
<=)I& 0 so proper ad5ertisement is re!uired that is
through -.N commercial 0 &ewspaper 0 +aga7ines 0 .adio and
other promotional acti5ities like pamplets 0 banners0
hoardings at bus stop red lights should be taken into
consideration .
Company should focus on ,epartment stores 0 Super stores 0
Panwala shops 0 Pepsi stall for 5isibility and promotion .
)or promotional acti5ities 0 .esturant 0 "uice corners should
be gi5en more emphasis .
Stall of <=)I& should be brough for promotion prupose
in the prime public are like tta +arket 0 2anga Shopping
Comple( 0 /rahamaputra Shopping Comple( .
3mphasis should be gi5en on canteen of school and colleges
)or more 5isibility company should go for more summer
scheme .


-I-LIOGRAP:$ '

A. BooFs

:*; .esearch +ethodology $ C... %othari
:#; +arketing +anagement $Phillip %otler
B. )e3sites
*.; www.pep!"#$e.%#&
'.) www.pep!w#r().%#&

C. 3arlier .esearch Papers


9"ESTIONNAIRE
*. ,6 you use mineral water :Purified bottled water; H
; C3S /; &6
#. 1ow fre!uently do you use it H
a; 6ccasionally b; .egularly c; t special time
B. ,o you like the taste of mineral water H
a; Ces b; &o c; Cant Say
G. Jhat are the famous brand a5ailable in the marketH
a; !uafina b;/islery c;%inley d;6thers
5. Jhich of them you used most H
a; !uafina b;/islery c;%inley d;6thers
F. Jhy do you prefer this particular brand H
a; -aste b; Price c; Packaging
L. Jhich brand ad5ertisement ha5e you seen or
heardH
a; !uafina b;/islery c;%inley
>. Jhich of them did you like most H
a; !uafina b;/islery c;%inley
?. Is your fa5ourate brand a5ailable in shop H
a; Ces b; &o

*0. re you a switcher H
a; Ces b; &6
**. ,oes brand ambassador plays a 5ital role to
consumer or take mineral Jater H
a; Ces b; &6


Project On Aquafina

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PREFACE

Packed water is one of the latest among business in India

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