Grindr is the largest all-male mobile social network in the world

with nearly 6 million users in 192 countries and adding 10,000 new
men daily, Grindr is the go-to app for socializing with guys nearby.
Advertising
About
User Information:
Average Daily Hours Spent On Grindr: 1.5 Hours Per Day
Average Number Of Daily Logins Per User: 8 Per User, Per Day
Average Daily Chats Sent: 7 Million Per Day
Monthly Impressions Served: 2 Billion +
Daily Active Users: 908,000
Weekly Active Users: 1,423,000
Monthly Active Users: 2,349,000
Our Demographics:
Gay men spend 1/3 more than straight counterpart
on products and services
Gay men are afuent with 76% earning over the
average annual income
75% have college degree or higher
82% have travel plans scheduled
Gay Afuent, tech-savvy men
A Highly Engaged Audience
Grindr empowers users to make real-
world connections and explore whos
right around the corner. By employing
your mobile devices locations services,
Grindr instantly connects you to like-
minded men in your area.
Grindr 2012-2013
Broadcast Messages
Ads link directly to your mobile friendly website, a phone number or email,
guaranteeing that you control how your customers reach you.
Upon opening the app, simple text-based ads offer advertisers the ability to
reach users immediately to inform users about local events, special offers or
other important information relevant to their busy lives.
Broadcast message pricing varies based on location, frequency and
availability. Consult your representative for more details and custom
packages.
Specications
Format:
Maximum:
Materials due:
Restrictions:
Duration:
Pop-up text based ad
Title: 25 characters
Body: 325 characters
Please allow two
business days for
creative testing
and implementation
Links should be directed
to mobile-optimized
landing pages.
Messages run for
24 hours
Local: $150-$500
Regional: $350-$1,250
National: $5,000 - $15,000
World: $15,000-$30,000
Pricing
Grindr 2012-2013
Pricing
Specications
Mobile Web Banner Ads
File Format:
Max File Size:
Resolution:
Animation:
Materials due:
Restrictions:
jpg, gif, png, tiff
25kb
72 DPI
5 loops, 45 second
limit for all sizes
Please allow two
business days for
creative testing
and implementation
No ash animation
Links should be directed
to mobile-optimized
landing pages.
Grindr banners link directly to your mobile friendly website, a phone number
or email address, guaranteeing that you control how your customers reach
you.

Banner ads are sold by CPM (cost per thousand banner impressions). With a
variety of sizes, Grindr works with you to give your banner ad maximum
exposure within the app.
Your representative can customize any package to t your budget.
iPhone and Android
iPad
320x50 px
300x250 px
320x480 px
728x90 px
768x1024 px
$9-$15 CPM
$15-$25 CPM
$15-$25 CPM
$7-$11 CPM
$13-$23 CPM
Ad Spot Unit Size (in pixels) Open Rate
320 x 50 pixels - Actual Size Banner
Grindr 2012-2013
Top Countries
Top US Metro Areas Top non-US Cities
Grindr 2012-2013
Top Cities & Countries
United States
United Kingdom
France
Canada
Australia
2,660,472 users
1,099,102 users
433,176 users
284,474 users
245,682 users
1. New York
2. Los Angeles
3. San Francisco - Bay Area
4. Boston - Manchester NH
5. Chicago
6. Washington DC
7. Atlanta
8. Houston
9. Philadelphia
10. Miami - Ft. Lauderdale
11. Dallas - Ft. Worth
12. Detroit MI
13. Orlando - Daytona Beach
14. San Diego
15. Minneapolis - St. Paul
1. London
2. Paris
3. Sydney
7. Manchester
8. Barcelona
9. Montreal
10. Bangkok
11. Melbourne
12. Rome
13. Toronto
14. Birmingham
15. Amsterdam
698,252
303,870
122,840
116,376
113,142
106,678
103,444
90,514
84,048
84,048
80,816
77,584
77,584
71,118
426,710
349,126
248,914
197,192
190,726
142,236
139,004
126,074
126,074
106,678
87,282
84,048
80,816
Source: Google Analytics, Sept. 2013
Spain
Brazil
Italy
Germany
Mexico
229,518 users
219,820 users
187,494 users
177,796 users
142,236 users
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