Assignment

of
Business
Communication

Write-up on Steve Jobs



submitted by:
Vivekanand Mishra (JL14PGDM 176)
Vrinda Mittal (JL14PGDM 177)
Siddhartha Shukla (JL14PGDM 180)
Amar Shukla (JL14PGDM 185)
THINK DIFFERENT

Steve jobs was the co-founder of the company named Apple
company which initiated from a small garage as a computer maker.
What he always knew within self that he wanted to change the
world. As a leader one should have a fixed centre of locus which
would lead to an organization great, cause this helps a leader never
to deviate from his focus and goals. He made lot of contribution by
making his product so simple which can be easily used by people.
For example- The Xerox mouse had three buttons and cost $300;
Jobs went to a local industrial design firm and told them that he
wanted a simple, single-button model that cost $15 only.He also
came up with the idea of single button in iPod due to which the
device would gradually power down if it wasnt being used and
would spring to life when reengaged.
People generally assume that transforming companies require
larger than life leaders-big personalities who make headlines and
become celebrities. Some kind of thing did happened with Jobs,
publically and he did was considered very harsh and stubborn CEO
who was not listening to anyone, and was very rigid to move. These
public admired things did not happen privately with these
personalities, intellectual people like these are little shy with
opening up, only get comfortable with friends and are self centered
as an artist who , want to make history and to be remembered
forever. Any great leader somewhere had a deep belief either a
religious or some motivating personality in mind and in case of Jobs
we witness that he became deeply religious after being dropped out
of college as a drug addict. This very belief of him turned his
innovating talent into a mature leadership.
In 1996, Harvard Business School conveyed a survey in which they
monitored more than 1000 companied which were already
performing good and earning huge profits ie.. had a stock market
ratio of 2.8:1 in general market but what they found was the
companies which moved from good to great had one thing in
common, a self believing and different path moving leader as the
head of the company.
According to Harvard Business School Research there are two types
of great personalities which are born with the talented seeds within
and others whose seeds begin to blossom with some kind of the life
experience. In case of Steve Jobs, his seeds of great personality
developed when he was dropped out of the college as a drug addict
and left everything and went to India to regain spiritualism.
The leadership qualities that we possess are team spirit, self-
confidence, good communication skills, listening to ideas and needs
of my team members, boosting the morale of my team members on
their success ,appreciating them for their good work and criticize
them when they are wrong and giving them new ideas about
innovation.
The qualities that we would like to inculcate are adapting myself
with change in technology and making myself familiar with
situations and decisions involving risks. Hence, concluding all we
could wish for ourselves is to be a such leader whom
people/employee choose to follow cause true leader works with his
presence not by his influence.