WE ARE

THOMAS ASSEFA
STEFFANY BALLAS
TATIANA GARCIA TORRES
MICHELLE GRAZIO
JONATHAN LEONARD
NICHOLA LUISA LIBORO
ROBERT MOONEY
RACHELLE TAI
MS Organizational Change Management
MS Nonproft Management
MS Organizational Change Management
MS Nonproft Management
MA International Affairs
MA Media Studies
MS Nonproft Management
MFA Transdisciplinary Design
AGENDA
OBJECTIVE
METHODOLOGY
KEY STAKEHOLDERS
INTERVIEWEES
SURVEY RESULTS
INTERVIEW RESULTS
OUTCOME ANALYSIS
RECOMMENDATIONS
OBJECTIVE
Assess the value and viability of a global scale Artisan goods certification model
on behalf of the Alliance for Artisan Enterprise, and determine its worth to retail
and artisan partners
KEY PLAYERS
ARTI SAN ALLI ANCE RETAI LERS CONSUMERS
METHODOLOGY
ARTISANS PRODUCTION
CO-OP
CONSUMERS
E-COMMERCE
LARGE SCALE
RETAILERS
SMALL SCALE
RETAILERS
ARTISAN
INTERVIEWEES
Anne Kelly
Associate Director
Adrienne Chaille
Partner & Director of Strategic Partnership and Sales
Rangina Hamidi
Founder
Heather ONeill
Co-founder and Production Manager
Maya E. Spaull
Director of New Category Innovation
Dan Katz
Founder
Renee Bowers
Executive Director
Associates of Maria Jose Saenz
RETAILER
INTERVIEWEES
Marilyn Murphy
Managing Partner
Megan M.
Director of Global Enterprise
Jean Johnson
Director of Project Development and Merchandising
Jennifer Gootman
Social Responsibility Consultant
Chris Van Bergen
COO
Andrew N.
COO, Founder
Sarah Thorn
Senior Director, International Trade
SURVEY RESULTS
5 REPRESENTATIVES
RESPONDED
ALLIANCE FOR ARTISAN
NETWORKS
RESPONDENTS
UNREACHED
+
Ethiopia
Peru
India
Mexico
ARTI SAN I S. . .
traditional methods
no machines
unique products
locally sourced
ARTI SAN PERSPECTI VES
ARTI SAN PERSPECTI VES
CERTI FI ED
LI VELI HOOD
PRI OR
100%
are interested in
having their products
higher price per product
better working conditions
building brand recognition
wholesale orders to global
or larger retailers
increase sales to individuals
of artisan practice is
benefcial to their
agrees more support
is needed
to the proft for certifcation
MAI N CONCERNS:
WHAT I S MORE I MPORTANT?
TIME
CHANGE
MONEY
SURVEY RESULTS
CONSUMER PERSPECTI VES
100 PEOPLE RESPONDED
22
MEN
78
WOMEN
2%
39%
28%
9%
15%
7%
18-20
21-29
30-39
40-49
50-59
60 +
CONSUMER S AGE
CONSUMER PERSPECTI VES
63% respondents purchase 2-5 items per
month as gifts for themselves or others
ranging from $20-$60
QUALI TY PERCEPTI ON
( i . e. handmade) ?
HIGHER
QUALITY
SAME
QUALITY
LOWER
YES
NO
63%
37%
WOULD A CERTI FI CATI ON
LABEL I NFLUENCE YOUR
PURCHASE DECI SI ON?
VERY
PRICE REPUTATION APPEARANCE LATEST TREND PRODUCT QUALITY PURCHASING
CONVENIENCE
COMPANYS SOCIAL
RESPONSIBILITY
SOMEWHAT
NOT AT ALL
WHAT ASPECT OF A PRODUCT ARE MOST I NFLUENTI AL
WHEN PURCHASI NG A GI FT?
Environmental Impact of product
Labor Practices/ employee treatment in making the product
Impact on local ecomony
Contribution to health causes
Contribution to charitable organization
Contribution to women empowerment/ equal rights
ALL EQUALLY I MPORTANT I N PURCHASI NG DECI SI ON
CONSUMER PERSPECTI VES
INTERVIEW RESULTS
ARTI SAN PERSPECTI VES : COMMONALI TI ES
ARTISAN
INTERVIEWEES
COST OF CERTI FI CATI ON
SOCI AL COMPLI ANCE
START-UP COSTS
BETTER NETWORKI NG
BEST-PRACTI CES RESOURCE
SALES OPPORTUNI TI ES
PARTNERSHI PS
I NCREASE OF SALES?
everyone is highly concerned with the
most thought certifcation should have metrics for
concerned about the barriers of
there is a strong sense of need for
concerned about assurance around
INTERVIEW RESULTS
ARTI SAN PERSPECTI VES: DI FFERENCES
ARTISAN
INTERVIEWEES
TRADI TI ONAL TECHNI QUES
SALES AND SURVI VAL
RETAI L WHOLESALE
some value their practice of
some are fexible about changing their practices for
the spectrum of opinions
better proft margins
better control
logistical barriers
quantity limitations
more dependable
larger orders
reduces artisan control
lower proft margins
INTERVIEW RESULTS
RETAI LER PERSPECTI VES: KEY I NSI GHTS
THE FURTHER REMOVED RETAI LERS ARE
FROM THE ARTI SANS, THE LESS I NTERESTED
THEY ARE I N CERTI FI CATI ON.
when asked for their interest in a formal certifcation for artisans;
RETAILER
INTERVIEWEES
INTERVIEW RESULTS
RETAI LER PERSPECTI VES: OVERALL THEMES
RETAILER
INTERVIEWEES
THE NETWORK
LEARNI NG OPPORTUNI TI ES
FOR THEI R BUSI NESSES
COMPREHENSI VE AND
NOT BURDENSOME
reason to join the alliance was for
there should be more
a certifcation should be
INTERVIEW RESULTS
VARI ETY
NO 1 APPROACH
SERVICES
BENEFI T ALL
OPTI ONS
CRI TERI A
ARTI SAN NOT EQUI PPED
SUPPORT
COST
LOGISTIC
AUDI TI NG
NEEDS IMPROVEMENT
CERTIFICATION
PRODUCTION
WI LLI NG TO PURCHASE
HI GHER QUALI TY
WOMEN
$20-$60
PRODUCTI ON METHODS
SOCIAL CONSCIOUS
FOR SOCIAL IMPACT
CONCLUDI NG NOTES
ARTI SAN RETAI LERS CONSUMERS
OUTCOME ANALYSIS
CERTI FI CATI ON AUDI TI NG NETWORK
EASE OF IMPLEMENTATION
AFFORDABILITY
REGIONALLY REPRODUCIBLE
SCALABLE
ARTISAN SUPPORT
ADDRESSES SOCIAL ISSUES
EXISTING STRUCTURES
SUCCESSFUL WORKING MODELS
CONSUMER RECOGNITION
IMPROVED SALES
REQUIRES TECHNOLOGY ACCESS
PRODUCT VALUE INCREASE
YES
MORE LIKELY
LESS LIKELY
NO
C A N
OUTCOME ANALYSIS
RECOMMENDATIONS
AWARENESS
BRANDI NG
GROWTH MODEL
TOOL KI T
REGI ONAL
NETWORKI NG
ALLIANCE BRANDING
ARTISAN = SOCIAL GOOD
MARKET HANDMADE
HR- WORKPLACE CULTURE
EMPLOYEE RIGHTS
SKILL BUILDING
BEST PRACTICES
GI BRANDING ASSISTANCE
REGIONAL TRADE SHOWS
CONFERENCE
RETAILER EXPOSURE
GI BRANDING OPPORTUNITY
THANK YOU