Syllabus for: Mass Communications MASC 101-002 Fall 2014 Instructor: Associate Professor J eff South Office: Temple Building, 901 W. Main St., Room 1149-B Office hours: 10 a.m.-noon on Mondays and Wednesdays; 2-4 p.m. on Tuesdays; and by appointment Phone: 827-0253 (office); 754-3670 (home) Email: jcsouth@vcu.edu Class format This course will be taught entirely online. We will meet asynchronously: I will give you a window of time (usually one week) to view the Web-based materials that I post and complete quizzes or tasks that I assign. Class home page: http://blackboard.vcu.edu for all official (graded) activities We also will use: A public website [http://rampages.us/vcumasc101] Facebook: MASC 101 VCU Fall 2014 The Twitter hashtag #vcumasc101 Teaching assistant Osita Iroegbu iroegbuon@vcu.edu Course assistants Lauren Vickers vickersla@vcu.edu Ali Mislowsky mislowskyma@vcu.edu COURSE DESCRIPTION Semester course; 3 lecture hours. 3 credits. A comprehensive overview of mass media which examines its history and evolution. Emphasis is given to the ways in which communications technologies have shaped and are shaped by society. Considers how digital and earlier technologies have led to increasing integration of world cultures and economies. Includes discussion of mass media law and ethics, including the origins and evolution of a free press and the legal framework of contemporary mass media practice. (Source: VCU Bulletin) This undergraduate course will explore the development, structure and functions of traditional mass media, such as newspapers and television, and new media, such as the Internet and cell phones. We will examine the history, economics and other aspects of the media globally and especially in the United States. In MASC 101, you will study how old media and digital media influence both society and individuals and how society and individuals affect the media. The course will give you an overview of communication professions, such as journalism, public relations and advertising. MASC 101 also will help you develop your media literacy skills so you can make informed decisions as citizens and consumers. You must earn a C or better in MASC 101 to continue your studies in the Robertson School. MASC 101 FALL 2014 SYLLABUS PAGE 2 COURSE GOALS AND OBJECTIVES Upon completion of MASC 101, students will be able to: Trace the historical development of analog and digital media Identify the rapidly changing forms of the media and the influence that technology is having on mass communication Articulate how the media impact individuals, institutions and society and how individuals, institutions and society impact the media Discuss the medias ethical responsibilities and the legal framework that governs and affects the media Demonstrate an understanding of the First Amendment and of the news medias watchdog role in a democracy Discuss professions and career opportunities associated with traditional and interactive media Explain how corporate interests affect the media and the information and entertainment we receive Define and demonstrate media literacy skills, particularly news literacy skills The course also will introduce each of the learning objectives required by the schools assessment plan and the Accrediting Council on Education in J ournalism and Mass Communications. These objectives include: Laws & Freedom of Speech; Media History; Diversity; Use of Images; Ethics; Critical & Creative Thinking; Research & Information- Evaluation Skills; Writing Abilities; Editing Abilities; Numbers & Statistics; and Tools & Technologies. More information about these intended learning outcomes are available on our Blackboard website. REQUIRED TEXTBOOK You must obtain the following book for this course: Mass Communication: Living in a Media World (fourth edition; 2013), by Ralph Hanson Publisher: CQ Press The book is available as an e-book and a traditional printed text (new and used); it also is available as a rental. The book is available at the Barnes & Noble @ VCU Bookstore, 1111 W. Broad St., as well as from Amazon and other online bookstores. Comparison-shop for the best deal. You may be able to get the book for $20. CLASS FORMAT: ENTIRELY ONLINE Our entire class will be conducted online, using Blackboard (VCUs course management system) as our hub. The class will be conducted asynchronously, meaning that you will work on your own time to meet assigned deadlines. As a general rule, at the start of the week, I will post a video lecture and an online exercise or other assignment relating to a particular chapter. I then will set a deadline for you to view the lecture and complete the assignment (usually by the end of MASC 101 FALL 2014 SYLLABUS PAGE 3 the week). We will use Blackboard for all graded activities, such as online tests, quizzes and discussions. As you can see, we will use Blackboard (http://blackboard.vcu.edu) extensively in MASC 101. Through Blackboard, you will have access to class announcements, my lectures, supplementary readings, instructions for assignments, online discussions, online quizzes and grades. I have posted on our website a Blackboard Help link if you need assistance. We also will have occasional guest speakers, using Google Hangouts. We will broadcast these video discussions to YouTube. You will be able to watch them in real time (and post questions for our guest speakers), or you can watch them later. OPTIONAL IN-PERSON MEETINGS We plan to hold two optional in-person meetings for MASC 101 students during the semester. The meetings tentatively have been scheduled for Oct. 3 and Nov. 21. Both meetings will be movie nights: Well show and discuss a film relating to the media (such as Shattered Glass; Good Night, and Good Luck; The Greatest Movie Ever Sold; or Killing Us Softly 4: Advertisings Image of Women). You wont be required to attend these movie nights; there will be an alternative online assignment for students who dont attend. ADDITIONAL DIGITAL ENGAGEMENT Weve created a public website http://rampages.us/vcumasc101/ to show the world what were doing in our class. This site will have links to our Google Hangouts videos and other content that you and I have created. We have created a Facebook group, called MASC 101 VCU Fall 2014, for our class. It is at: https://www.facebook.com/groups/vcumasc101fall2014/ We will post announcements, assignment reminders and other materials in this group to give you an additional access point to the course material. Moreover, you will use the Facebook group for informal discussions and to suggest news articles or other content that we can explore in our class. So I urge you to join us on Facebook. (If you opt not to, you can suggest news articles for us using a Blackboard forum.) In addition, we will use Twitter (with the hashtag #vcumasc101) to offer ideas for the course. IMPORTANT RULES ABOUT EMAIL VCU gives each student an email account, and that is the address Blackboard uses (and we will use) for this class. We will communicate frequently in this class by email. Therefore, you should check your email frequently for messages about MASC 101. It is your responsibility to ensure that you are receiving emails from me. When you send me email, begin the subject line with MASC 101:. Otherwise, my spam filter may delete your message. ONLINE QUIZZES, TESTS AND EXAMS After every chapter we cover, I will give you an online quiz. The online quizzes will be open- book and open-notes; Ill even let you take the quiz twice and count the higher grade. The online quizzes will help ensure that you comprehend the material, and they will help you practice for our tests and exams. MASC 101 FALL 2014 SYLLABUS PAGE 4 During the semester, I also will give you a low-stakes test, a midterm exam and a final exam. On these tests and exams, you may not use your book, your notes or any other assistance, and you may not collaborate with other people in taking the tests and exams. When you take a test or exam, you must pledge that you will abide by the VCU Honor System, which states, On my honor, I have neither given nor received aid on this assignment. ONLINE GROUP DISCUSSIONS I will divide the class into groups of 10-12 students. During five weeks over the course of the semester, I will have each group engage in an online discussion. I will pose a question, and you must provide an answer of 300-400 words. You then will read the postings of the other members of your group, and reply to two of their answers. Your online postings must be of high quality, both in content and style. I will not accept submissions with grammatical and typographical errors. We expect you to take advantage of spell-checking and other programs that help guard against such errors; however, there is no substitute for careful proofreading. VCUs Writing Center (http://uc.vcu.edu/learning-support/writing-center/) can help you improve your writing skills. MEDIA-ORIENTED SERVICE/RESEARCH PROJECT During the second half of the semester, we will divide the class into even smaller groups. Each group will choose a service/research project that involves the media. For example, your group might conduct a book drive for Books for Africa; collect cell phones for victims of domestic violence; support a journalist who has been imprisoned in another country; or campaign against sexist advertising. Each group will post a report on Blackboard and on our public website. You can view summaries of previous projects at: www.slideshare.net/jcsouth/mass-comm-101-service-projects ARTICLES ABOUT MEDIA IN THE NEWS We will begin most of our online sessions with a look at mass communication and media in the news. We will discuss online news articles and other Web postings about trends in advertising, journalism or media technology, for example. We all will be responsible for finding articles to discuss. So look for fodder when you are online. When you see an interesting and relevant article, post a link to it in our class Facebook group or in the Blackboard discussion forum titled Facebook Alternative, or tweet about it with the hashtag #vcumasc101. My graduate teaching assistant (Osita Iroegbu), our course assistants (Lauren Vickers and Ali Mislowsky) and I will curate the tagged articles and choose some to highlight online. CALCULATION OF FINAL COURSE GRADES This chart shows how much each gradebook item will be worth. This grading scheme will be modified if we change the number or types of assignments or tests during the semester. Changes will be announced by email and on Blackboard. MASC 101 FALL 2014 SYLLABUS PAGE 5
Gradebook item Weight Test covering Chapters 1-5 (Week of Sept. 22) 10% Midterm exam covering Chapters 1-8 (Week of Oct. 13) 20% Final exam (Week of Dec. 1) 30% Online quizzes (15 approximately one per week) 10% Online group discussions (approximately five) and LinkedIn assignment 15% Media-oriented service/research project (week of Nov. 10) 15% Total 100% Here is how I will calculate your final grade: Weighted total Final grade 90% or more A 80-89% B 70-79% C 60-69% D Below 60% F INCOMPLETES No incompletes will be given in this course, except for dire emergencies. All assignments must be completed by the end of the semester to pass. ETHICS AND PLAGIARISM The VCU Honor System will be strictly enforced in this class. If you fabricate or plagiarize material, your name will be turned in to appropriate university officials for disciplinary action. The honor policy provides substantial penalties for violation, including expulsion. Unless I specify otherwise, all work done for this course is pledged work, as defined by the Honor System. Each assignment implicitly carries this pledge: On my honor, I have neither given nor received aid on this assignment. For a complete copy of the VCU Honor System, see: www.provost.vcu.edu/pdfs/Honor_system_policy.pdf ONLINE BEHAVIOR According to the student conduct policy in the VCU Undergraduate Bulletin, you are entitled to receive instruction free from interference by other students. If you believe that another students behavior is disruptive, tell me and I will deal with the situation. This rule applies online as well as in person: On Blackboard and Facebook and in email, you must be respectful and civil to your classmates and the instructors. In online discussions, profanity, personal attacks and demeaning comments will not be tolerated. Also, you must not use our class communication channels for MASC 101 FALL 2014 SYLLABUS PAGE 6 commercial purposes to try to sell a product, for example, or to promote a specific political candidate. Be polite; respect your classmates, your instructor and others with whom you will interact during this course. If you engage in any behavior that I deem disruptive, you will get a written warning. A repeat incident will result in your being administratively withdrawn from this class. For more about the universitys policy on student conduct, see www.students.vcu.edu/policies.html. CULTURAL DIVERSITY It is vital that students in this course broaden their mass communications experiences, with guidance from the instructor, by including in their course work people and subjects such as ethnic, racial and religious minorities, people with disabilities, gay men and lesbians, and other groups. The intent is to ensure that students are exposed to diverse ideas and perspectives. In this class, it is the responsibility of the instructor and students to foster an environment that supports free expression. Under VCU policy, you may not harass or intimidate any person or interfere with the lawful freedom of other persons, including invited speakers, to express their views. STUDENTS WITH DISABILITIES The Americans with Disabilities Act of 1990 requires Virginia Commonwealth University to provide academic adjustments or accommodations for students with documented disabilities. If you have a disability that requires an academic adjustment or accommodation, you must contact J oyce Knight, the coordinator of services for students with disabilities on VCUs Academic Campus. Ms. Knights office is in Room 102 of the Student Commons, 907 Floyd Ave. Her email address is jbknight@vcu.edu, and her phone number is 828-2253. After meeting with Ms. Knight, you then should meet with me to discuss your needs and how we can address them. For more information, see the universitys Web page on Services for Students with Disabilities: www.students.vcu.edu/dss/ WHAT TO KNOW AND DO TO BE PREPARED FOR EMERGENCIES AT VCU 1. Sign up to receive VCU text messaging alerts (www.vcu.edu/alert/notify). Keep your information up-to-date. 2. Know the safe evacuation route from each of your classrooms. Emergency evacuation routes are posted in on-campus classrooms. 3. Listen for and follow instructions from VCU or other designated authorities. 4. Know where to go for additional emergency information (www.vcu.edu/alert). 5. Know the emergency phone number for the VCU Police (828-1234). Report suspicious activities and objects. OTHER POLICIES AND SYLLABUS INFORMATION Visit www.provost.vcu.edu/faculty/syllabi.html for other VCU policies, including the Statement on Military Short-Term Training or Deployment and Excused Absences for Students Representing the University.
WEEK-BY-WEEK SCHEDULE The calendar below shows what we will cover each week and what assignments you must do or tests or exams you will take. To access the material for a particular chapter, go to our Blackboard website and look under Lectures & Assignments. You will see a folder for each chapter. In that folder, you will find one or more videos (my talk-through of the chapter) and supplementary exercises or a quiz. You should read the chapter in the textbook first, then watch my talk- through, then do the supplementary exercises or quiz. During five designated weeks, you will engage in an online group discussion. Youll do that on Blackboard by clicking on the Group Discussions button. Course overview (Aug. 21-24) An introduction to the subject, the course and the instructors Assignment: Online quiz about the course
Week 1 (Aug. 25-31) Chapter 1 (Living in a Media World) Assignment: Media technology survey Wednesday, Aug. 27: End of add/drop and late registration
Week 2 (Sept. 1-7) Monday, Sept. 1, is Labor Day; so plan accordingly. Chapter 2 (Mass Communication Effects: How Society and Media Interact) Assignments: Online quizzes on Chapters 1 and 2
Week 3 (Sept. 8-14) Chapter 3 (The Media Business: Consolidation, Globalization, and the Long Tail) Assignments: Online quiz on Chapter 3 Online group discussion
Week 4 (Sept. 15-21) Chapter 4 (Books: The Birth of the Mass Media) Chapter 5 (Magazines: The Power of Words and Images) Assignments: Online quizzes on Chapters 4 and 5
Week 5 (Sept. 22-28) Test covering Chapters 1-5 and other material discussed so far MASC 101 WEEKLY SCHEDULE PAGE 2 Chapter 6 (Newspapers & the News: Reflection of a Democratic Society) Assignment: Online group discussion
Week 6 (Sept. 29-Oct. 5) Chapter 7 (Audio: Music and Talk Across Media) Assignments: Online quizzes on Chapters 6 and 7 Movie night: Friday, Oct. 3 I hope to reserve a theater-style classroom where we can meet to watch and discuss a mass-comm-related movie.
Week 7 (Oct. 6-12) Chapter 8 (Movies: Mass Producing Entertainment) Assignments: Online quiz on Chapter 8 Online group discussion
Week 8 (Oct. 13-19) Midterm exam covering Chapters 1-8 and other material discussed so far Thursday and Friday, Oct. 16-17, are Readings Days.
Week 9 (Oct. 20-26) Chapter 9 (Television: Broadcast and Beyond) Chapter 10 (The Internet: Mass Communication Gets Personal) Assignment: Online quizzes on Chapters 9 and 10
Week 10 (Oct. 27-Nov. 2) Chapter 11 (Advertising: Selling a Message) Assignments: Online quiz on Chapter 11 Online group discussion Friday, Oct. 31 Last date to withdraw with a mark of W
Week 11 (Nov. 3-9) Chapter 12 (Public Relations: Interactions, Relationships, and the News) Assignment: Online quiz on Chapter 12 Creation of LinkedIn profile
Week 13 (Nov. 17-23) Chapter 14 (Media Ethics: Truthfulness, Fairness, and Standards of Decency) Assignments: Online quizzes on Chapters 13 and 14 Online group discussion Movie night: Friday, Nov. 21 I hope to reserve a theater-style classroom where we can meet to watch and discuss a mass-comm-related movie
Week 14 (Nov. 24-30) VCU is closed Thursday-Sunday, Nov. 27-30, for Thanksgiving; so plan accordingly. Chapter 15 (Global Media: Communication Around the World) Assignments: Online quiz on Chapter 15
Week 15 (Dec. 1-5) Review Final exam: The final exam will be cumulative: About two-thirds of the questions will be drawn from material we have covered since the midterm; the other third will cover earlier material.
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