Beruflich Dokumente
Kultur Dokumente
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FOUNDER
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CAREER
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NICHE MARKETING
Makemytrip.com Ad - US [www.keepvid.c
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MMT IN INDIA
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BUSINESS MODEL
INDIAN CONSUMER
SEGMENTATION
INTERNET USAGE
YEAR
Users
Population
% Pen.
1998
1,400,000 1,094,870,677
0.1 %
1999
2,800,000 1,094,870,677
0.3 %
2000
5,500,000 1,094,870,677
0.5 %
2001
7,000,000 1,094,870,677
0.7 %
2002
16,500,000 1,094,870,677
1.6 %
2003
22,500,000 1,094,870,677
2.1 %
2004
39,200,000 1,094,870,677
3.6 %
2005
50,600,000 1,112,225,812
4.5 %
2006
40,000,000 1,112,225,812
3.6 %
2007
42,000,000 1,129,667,528
3.7 %
2009
81,000,000 1,156,897,766
7.0 %
81,000,000
6.9 %
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2010
1,173,108,018
MARGIN STRUCTURE
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COMPETITIVE
ENVIRONMENT
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VIRTUOUS CYCLE
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POSITIONING
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VALUE PROPOSITIONS
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PRODUCT OFFERINGS
Air tickets
Hotel reservations
Car/Taxi bookings
Holiday packages
Road-trips
Weekend breaks
B2B services
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ADVERTISEMENT
CHALLENGES
the number of players was expected
to increase and competition would be
coming into its own.
Low internet penetration in India was
making the business more difficult for
OTS to reach the mass market.
Suppliers were selling their products
online; hence they would be posing the
biggest challenge to MMT and the
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intensity
of competition would increase
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INTERNET ADVERTISEMENT
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PRINT ADS
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OUTDOOR ADVERTISEMENT
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REFERENCE
http
://www.financialexpress.com/news/makem
www.makemytrip.com
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