Benets of Attending

> Network with peers in the games industry from

other developers and publishers
> Discover what data other studios are
collecting and, more importantly, how they are
interpreting it
> Learn how to make effective business
decisions from your data through appropriate
visualisation
> Make the most of the chance to meet the
leading technology providers involved in data
management, visualisation and analytics
The only meeting in Europe
dedicated to analytics and
business intelligence in the
games industry
v Hear case studies, tips and tricks from 10+ leading,
innovative game developers
v More than 6 hours of exclusive networking with
senior game analytics & BI leaders
v Unique format combining never-heard-before talks
with interactive breakout groups ensures
participants get the most from every session!
REGISTER
AND PAY
BY 27TH JUNE 2014
and save up to
300
2-DAY CONFERENCE:
17th-18th September 2014
LOCATION:
London
Exclusive Talks, Discussions
and Case Studies from
12+ Leading International
Experts on Game Analytics,
Including:
Simon Grifths,
Business Intelligence
Manager,
The BBC
Christoph Safferling,
Head of Game Analytics,
Ubisoft Blue Byte
Nicholas Ross,
Director of Analytics,
SEGA
Ville Suur-Uski,
Data Scientist,
Supercell
Lars Janssen,
Chief Games Ofcer,
Travian Games
Sharon Biggar,
Head of Analytics,
Social Point
Alexander Samak,
Executive Director
Monetization,
Gameforge
Peter Tillotson,
Senior Data Scientist,
Riot Games
Brynjlfur Erlingsson,
Analytics Expert,
Paradox Interactive
Thomas Hulvershorn,
Operations & Analytics
Manager,
Outplay Entertainment
Andy Cobley,
Lecturer,
University of Dundee
Nick Parker,
CEO and Founder,
Parker Consulting
www.gameanalyticsforum.com
Media Partners
Christoph Safferling,
Ubisoft Blue Byte
Nicholas Ross,
SEGA
Peter Tillotson,
Riot Games
Sharon Biggar,
SocialPoint
Binnie Erlingsson,
Paradox North
Lars Janssen,
Travian Games
Alexander Samak,
Gameforge
Ville Suur-Uski,
Supercell
Simon Griffths,
the BBC
Thomas Hulvershorn,
Outplay
Andy Cobley,
University of Dundee
Nick Parker,
Parker Consulting
12+ International Leading Experts on Game Analytics,
Including:
The Game Analytics & BI Forum is attended by senior ofcials and decision-makers from the gaming industry, bringing
together buyers and suppliers in one location.
Focused and high-level, the event will be an excellent platform to initiate new business relationships. With tailored
networking, sponsors can achieve the face-to-face contact that overcrowded trade shows cannot deliver.
Exhibiting and Sponsorship options are extensive, and packages can be tailor-made to suit your individual companys
needs. Most packages include complimentary entry passes, targeted marketing to industry ofcials and executives, and
bespoke networking opportunities.
Other features of sponsorship include:
v Prominent exhibition space in the main conference networking area
v Presentation/speaking opportunities
v Workshop sessions
v Participation in comprehensive pre-event marketing campaigns
v Tailored marketing strategies to suit your organisations size, capabilities and individual requirement
For more information and to discuss the right opportunity, contact us on +44 (0)207 368 9300 or sponsorship@iqpc.co.uk
Maximise Your Involvement:
Sponsorship and Exhibition Opportunities
Everything in our business is moving quickly and evolving: technology, programming languages,
statistical methods, and business best practices. This is even more true for that most elusive of
beasts, our customer: they expect and demand much more, much faster. To keep up in this ever-
changing world its important, nay essential, to meet and share the latest trends and ndings
between peers. This new conference will be instrumental for exchanging knowledge,
tricks of the trade, making new contacts all while having some fun. See you there!
CHRISTOPH SAFFERLING,
HEAD OF GAME ANALYTICS,
UBISOFT BLUE BYTE
www.gameanalyticsforum.com
A message from the Chairman:
Valuable it was good
to catch up with peers
in the industry and nd
out what was going on at
other studios/publishers.
Its been great to get other peoples
perspectives and agree upon what our
biggest issues are in the industry.
I really enjoyed this event. For me it was
really interesting meeting all the different
people that are in QA for such a long time.
About the Organisers Who Are Gaming IQ?
Founded
in 2012
by a group of
people passionate
about games
Creators of niche,
senior-level meetings
and conferences for
industry professionals
435+
Games industry
attendees and speakers
across Gaming IQ
events so far
Across 30
countries
In
5 continents
Over 75%
of participants
are at Manager-level
and above
96%
of participants voted our
meetings as good to excellent
And 97% would
recommend them
to colleagues
and friends
200 organisations
From over
First event launched in 2013
Game QA & Localisation
Seniority
Testimonials
Country
e C-Level/Founder/VP 8.28%
e Director/Department 25.06%
Head
e Manager 42.53%
e Junior Technician/ 21.84%
Analyst/Developer
e Academia 2.2%
Every talk I took
something away from.
Every talk helped me
think again. Superb.
Being part of the event was quite valuable;
not only I could meet a lot experienced people
that work in the same eld, but I could expose
myself to a lot of new ideas.
www.gameanalyticsforum.com
e Austria 0.45%
e Belarus 0.45%
e Belgium 0.23%
e Brazil 0.45%
e Canada 2.93%
e Czech Republic 0.45%
e Denmark 1.13%
e Egypt 0.23%
e Finland 1.35%
e France 0.68%
e Germany 7.88%
e Greece 0.90%
e Hong Kong 0.68%
e Hungary 0.23%
e Iceland 0.68%
e Ireland 0.45%
e Italy 0.23%
e Poland 1.58%
e Romania 0.90%
e Serbia 0.45%
e Seychelles 0.45%
e South Korea 0.45%
e Spain 2.25%
e Sweden 2.25%
e Switzerland 0.23%
e The Netherlands 2.03%
e Ukraine 0.45%
e United Kingdom 37.84%
e United States 31.76%
Day One Wednesday 17th September, 2014
08.15 Registration & Networking Coffee
08.50 Gaming IQ Welcome
09.00 Chairmans Opening Remarks
09.10 OUTSIDE INDUSTRY KEYNOTE ADDRESS
Engaging the User - Television and the 5 Ps of
Dashboard Design
Theres lots of hype out there about big data. But the truth
is that many organisations dont need more data, they just
need to make better use of the data they already have.
This presentation looks at how the BBC goes about
building engaging user orientated dashboards and
explores what the dashboard designer can learn from the
TV programme maker.
Simon Grifths, Business Intelligence
Manager, The BBC
09.50 Analytics in Games: A Look at Key Trends and
Opportunities
v Why do we need analytics/BI in the games industry?
v An overview of current practices, and the obvious gaps
v What pitfalls are most commonly observed?
v Developing your analytics strategy for the future
Nick Parker, CEO and Founder,
Parker Consulting
10.30 Networking Coffee Break
11.00 Introducing Analytics into Gaming Companies:
First steps, pitfalls and good practices
v Tips on what to avoid when introducing Analytics into a
video game company. First hand experience from doing
exactly that at CCP, DICE and Paradox using different
strategies that have been iterated upon over time
v First steps: What data should you focus on rst, what
kind of talent do you need and how do you maximize the
value of the initiative
v Examples and learnings from working with most
of the different types of data and Analytics within the
gaming industry: gameplay data, revenue, user retention,
customer support, anti-cheat and customer facing data
Brynjlfur Erlingsson, Analytics Expert,
Paradox Interactive
11.40 Panel Discussion: Analysing Analytics
Industry Best Practices & Common Pitfalls
v Taking stock of your current capabilities whats
missing?
v Key analytics and visualization tools pros and cons!
v What can (or should) we be doing today to improve the
quality of our data and the decisions we make from it?
12.20 Networking Lunch
13.40 Looking Back to Look Forward: How Not to be
Blinded by Big Data
v Find out what big data means and how it applies to
games analytics
v The importance of remembering technologies that
have worked in the past for analytics and show no sign
of outliving their usefulness
v Look forward to the coming trends in data analysis and
the platforms you should be starting to consider
for your next projects
Andy Cobley, University of Dundee
14.20 Data Finds Data the Rest is Math!
v Overcoming the challenge of incompatible data models
as a result of the common modular and agile
development approach
v The challenge of de-duplication how it arises and why
its worth tackling
v The approach taken to solving the challenge
Peter Tillotson, Senior Data Scientist, Riot Games
15.00 Networking Coffee Break
17.00 Chairmans Summary & Close of Day 1 Conference
17.20 Evening Networking Drinks Reception
AFTERNOON INTERACTIVE BREAKOUT SESSIONS
15.30 -
16.10
Not Re-Inventing the Wheel:
Working with Tools & Getting the
Most out of Partners
Overcoming the Cultural
Barriers to Understanding &
Implementation Gaining Internal
Buy-In
Predictive Analytics: What Can We
Really Predict?
16.10 -
16.20
Short break & group changeover time
16.20 -
17.00
Not Re-Inventing the Wheel:
Working with Tools & Getting the
Most out of Partners
Overcoming the Cultural
Barriers to Understanding &
Implementation Gaining Internal
Buy-In
Predictive Analytics: What Can We
Really Predict?
www.gameanalyticsforum.com
Im most looking forward to networking, idea sharing and seeing what the current best practices
are across the spectrum of gaming
NICK ROSS,
DIRECTOR OF ANALYTICS,
SEGA
Day Two Thursday 18th September, 2014
08.30 Registration & Networking Coffee
09.00 Chairmans Opening Remarks
09.10 Travian Case Study: From Gut Feeling to Metrics
v Looking at KPIs and in-game metrics didnt matter to us
in the early years
v We made lots of money and didnt really need to
understand where it came from
v We introduced a central Data Warehouse and event-
based tracking to better understand our games, money
sinks, and revenue sources
v The biggest challenge was to educate game developers
how metrics can help them create better games
v Now, our company grew up and we have billions of data
points but limited time to act upon it
Lars Janssen, Chief Games Ofcer,
Travian Games
09.50 Blending Analytics with Game Design
v The impact of analytics on the games-as-a-service model
v Using data in pre-production design the how and why
v Case studies on how design and analytics can work
together to maximize a games potential for success
Nicholas Ross, Director of Analytics, SEGA
10.30 Networking Coffee Break
11.00 Case Study: Actionable Analytics at Social Point
v The technology infrastructure in use at Social Point
v The analytics team capabilities and the way we work
v Three case studies that illustrate how analytics is used
to change the game at Social Point
Sharon Biggar, Head of Analytics,
Social Point
11.40 Dangers of Metrics: Self-selection
v Self-selection is a prevalent and dangerous statistical pitfall
v Several war stories will be presented, showcasing the
effect of self-selection on KPIs/data
v We will showcase the use of Matching Estimators to
combat the self-selection effect in data
Christoph Safferling, Head of Game Analytics,
Ubisoft Blue Byte
12.20 Networking Lunch
13.40 Case Study: Dos & Donts of Games Analytics
from Gameforge Experience
v Experiences from navigating multi-million Euro
marketing budgets
v Big Data Big bucks or big blabla?
v Whitespot analysis: identifying & monetising customer needs
v Experiences running the business by metrics
Alexander Samak, Executive Director
Monetization, Gameforge
14.20 Case Study - Why Data Analytics is Critical: the
Supercell Story
v Why bother! - the value of analytics at Supercell
v Identifying key data and sharing it with the right internal
stakeholders
v Empowering all employees to drive the creative & dev
strategy for our products
v Real-world examples of how we have leveraged analytics
successfully - and lessons learned from our challenges
Ville Suur-Uski, Data Scientist,
Supercell
15.00 Networking Coffee Break
17.00 Game Analytics The Challenge of Mobile
v The Mobile Challenge
v Understanding Player behaviour
v Advanced Visualisation; Parallel coordinates and dynamic user behaviour horse race graphs
v Interventions and Experiments; A/B Experiments in the mobile space and client-side interventions
Thomas Hulvershorn, Operations & Analytics Manager, Outplay Entertainment
17.40 Chairmans Closing Summary & Close Conference
AFTERNOON INTERACTIVE BREAKOUT SESSIONS
15.30 -
16.10
Mobile & Social Analytics Live
Monitoring & Dashboards
Using Analytics to Feedback into
Game Design
Ask-an-Expert: Speaker Speed
Networking and Q&A
16.10 -
16.20
Short break & group changeover time
16.20 -
17.00
Mobile & Social Analytics Live
Monitoring & Dashboards
Using Analytics to Feedback into
Game Design
Ask-an-Expert: Speaker Speed
Networking and Q&A
www.gameanalyticsforum.com
The meeting will be an excellent opportunity for a gathering of people working in game business
and analytics the chance to establish a community. Im looking forward to meeting fellow colleagues
working in the area, and learning about how different companies approach analytics and BI.
VILLE SUUR-USKI,
DATA SCIENTIST,
SUPERCELL
5 WAYS TO REGISTER
PHONE: +44 (0) 207 368 9300
FAX: +44 (0) 207 368 9301
EMAIL: ENQUIRE@IQPC.CO.UK
POST: RETURN YOUR BOOKING FORM TO:
IQPC LTD, 129 WILTON RD
LONDON, SW1V 1JZ
WEB: WWW.GAMEANALYTICSFORUM.COM
IQPC recognises the value of learning in teams. Groups of 3 or
more booking at the same time from the same company receive a
10% discount, 5 or more receive a 15% discount, 7 receive a 20%
discount. Only one discount available per person.
TEAM DISCOUNTS*
START KNOWLEDGE SHARING
AND NETWORKING BEFORE
THE EVENT
PAYMENT METHOD
To claim a variety of articles, podcasts and other free
resources please visit www.gameanalyticsforum.com
FREE ONLINE RESOURCES
Venue:
London, United Kingdom
Accommodation:
Travel and accommodation are not included in the registration
fee. For updates on the venue and accommodation information,
please visit: www.gameanalyticsforum.com
VENUE & ACCOMMODATION
TERMS AND CONDITIONS
Please read the information listed below as each booking is subject to IQPC Ltd standard
terms and conditions. Payment Terms: Upon completion and return of the registration
form, full payment is required no later than 5 business days from the date of invoice.
Payment of invoices by means other than by credit card, or purchase order (UK Plc and
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providing reasonable advance notice to IQPC. For any cancellations received in writing not
less than eight (8) days prior to the conference, you will receive a 90% credit to be used
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team discounts) also require payment at the time of registration. Discount offers cannot be
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