Bus Plan

I.
Company Profile
DOCUMENT TITLE

Marvelous was established on 17
th
April 2014. It
was one of the leading company in food and
beverages products among the others
entrepreneurship company. Marvelous was built
with the main vision and mission to improve the
quality of health and living started in our society.
With our commitment to be always the best in
serving our customer, we produce daily with fresh
ingredients and hygienic process to output the
best quality product with affordable price.

1.1 History
At the first meeting of Marvelous shareholders,
Kenny Hadinata was appointed as the Chief
Executive Officer. Then followed by the
appointment of each person position and job
description. By the next meeting that was led by
CEO, we gathered to discuss the company name,
vision and mission, and our products. This
meeting had a come up idea of name Marvelous.
Marvelous stands for Marvel and Delicious.
Inspired by Marvel comic and character as
superhero to help people in need, Marvelous help
improving the quality of food industry for
President University student, as well as people
around. Marvelous itself has meaning of
extraordinary and splendid. It was not easy to
establish and grow a company, it takes
commitment and hardwork until todays
Marvelous.

1.2 Tagline
We Save Your Tummy
It is in accordance with our vision and mission to
improve nutrition for our beloved customer
around Marvelous. Besides that, we chose this
tagline because easy to pronounce and
memorable.

1.3 Logo Philosophy
Color:
Black: Professional, elegant, and
persistent
White: Calm, healthy and well
Blue: Good communication
Red: Courage and love
Structure:
Marvel : Our Company vision to become
famous and favored by people. As we know,
Marvel is the famous comic with many
awesome heroes. We want to use their
popularity to attract consumer of our product
and we want to become hero for our
consumers tummy.
Us: It refers to our togetherness as one
company. Moreover, Marvelous word means
wonderful and Marvelous also refers to
Marvel delicious. Its mean that products
from Marvelous are delicious.
Shield: To be a solid and durable company
in achieving our vision and mission.
A Star: It represent an affordable price of our
high quality product

1.4 Vision and Mission
1.4.1 Vision:
To become peacekeepers of our beloved customers
tummy
1.4.2 Mission:
Serve best quality of varied products which
enrich with nutrition
Market the products with affordable price
and quick service

1.4 Vision and Mission
1.4.1 Vision:
To become peacekeepers of our beloved customers
tummy
1.4.2 Mission:
Serve best quality of varied products which enrich
with nutrition
Market the products with affordable price and
quick service
1.5 Objectives

1.6 Values
Integrity
We are committed to integrity because it creates our
reputation, so we never compromise on it. It defines how
we behave, wherever we are. It guides us to do the right
thing for the long-term success of Marvelous
Respect
We are committed to respect because people should be
treated with dignity, honesty and fairness. We celebrate the
diversity of people, and we respect people for who they are
and what they bring.
Responsibility
We are committed to responsibility because we want to
take care of our consumers, customers and employees, as
well as the environment and the communities in which we
operate. We take this personally and always do what we
say we will do.

Discipline
We realize without discipline, we would not be able to do
well in many aspects. Not only for this company, but we will
fail to serve our customer unless we are discipline.
Therefore, we learn to start within ourselves to be discipline

3

Production Plan
& Operation

Production is a process and methods used to transform tangible inputs
(raw materials, semi-finished goods, sub-assemblies) and intangible
inputs (ideas, information, knowledge) into goods or services.
Production function is maintain the activities of procurement, selecting
and ordering ingredients and materials, and utilization of our resources.
The main function of production is to produce goods and services in
efficient, effective, and economical way. Production have important role
to achieve the objective of production itself and company goals.
The production produce all of ingredient from raw materials to finish
goods, means that our company product are fresh every day. Our
company have three places to buy all of the ingredients such as Lotte
Mart, Giant, and Pasimal traditional market. Our company decided to
buy all the ingredient at these places because it is nearest with our
location. Tree of markets that we choose are already trusted and
guaranteed because both of Lotte Mart and Giant are big retail market
and famous, also Market Pasimal is the place which all citizen in
Jababeka bought their needed.

2.1 Production Plan Objective
The objectives production plan and control to Marvelous Company:
Describe the production function of Marvelous Company
Analyze the factor which are crucial for designing the production
of Marvelous Company.
Explain the production system and manufacturing process of
Marvelous Company
Determine the factor that influenced for choosing of production
in Marvelous Company
Discuss the benefit of Marvelous Company by having a properly
design production planning and control system.

2.2 Production Flow
The Process of Making Product:
Food :
- Take the ingredients from refrigerator
- Wash all the ingredients
- Put the ingredients based on the type
- Cut all ingredients
- Put the seasoning
- Boil the water
- Boil the product base an order
- Heat the oil into the frying pan
- Fry the product base an order and drain it
- Package the product
FLOW
STORAGE
SELLING

Production
Plan &
Operation

Beverages

Food

2.2 Production Process Concern
There are several things that should be concern in the production
process:

A. Ingredients
We use high quality of ingredients to satisfy our consumers, also we
use olive oil for the purpose our product is healthy and it will make
the taste of our food more good and the consumers will be satisfy.

B. Equipment
All of equipment should hygiene and we not allowed use equipment
in randomly without wash the equipment. Using equipment
randomly without wash it will be affect the taste of food and also
we are not allowed to use broken equipment. That is why we have
to make sure all of equipment are suitable and hygiene to be used.

C. Price
Since our target are Student of President University and High
School President that lived in dormitory area, we adjust the price
based on budget and the expenses of students, we are not create
price which is not affordable by them. Also the money that they
spend to buy our product should be worth it with the quality of our
product.

D. Work force
Each person has their own responsible and job description, if there
are some employees could not come, they will be replaced by others
and it will double the task. At last, the employee who replaces the
other that cannot come will not be able to focus on his/her job.

Production
Plan &
Operation

2.3 Product Description
Our company products are based on western concept, since it is
related to our company name which is Marvelous. Marvelous is
come from Marvel and Delicious which are Marvel is a name
of heroes group in western that save the earth from the villains and
Delicious means our product is a good product that suitable to the
consumers. We adjust our product by the name of our company and
also our tag line We Save Your Tummy!
For the menu of Marvelous have two types of product which are
food and beverages. Marvelous food consist of six which are
Thortilla, Grill Gost Rider, Romanov Salad, Fantastic Four, Iron
Dumpling, and Strom Fusilli. The beverages of Marvelous consist
of four which are Hawkeye, Hulk, Wolverine, and Mrs. Marvel. All
of our product name are based on the name of Marvel heroes, so
our consumer easy to remember and it will attract their curiosity
about our product. We set all of menu in high quality but in
affordable price

Production
Plan &
Operation

2.4 Benefit from the Production Plan Planned
There are several points that facilitate MARVELOUS Company in
the following ways:
1. Capacity Control
Marvelous Company produce the product based on consumer
order, this is the one of way our company makes a product more
efficient, and for the quantity of product is depends on average
customers desire.
2. Inventory Control
The ingredient of our product are consist of freeze ingredients and
fresh ingredients. For the freeze ingredients after finish we will put
on refrigerator to keep the quality of ingredients and for the fresh
we keep the ingredients on box that already locked. Fresh
ingredients such as vegetables we buy every two days because our
company committed to maintain the quality of product.
3. Economy in Production Time
The cycle of production time is increase the ratio of turnover
inventory by efficient scheduling based on average of customer
demand of our product.
4. Ensure the Quality
Focus to maintain the quality of product based on our standard to
achieve our goal that make a good quality product and keep the
taste in a good taste. The quality of production labor should follow
the standard of making product that has a good quality standard in
MARVELOUS Company.
2.5 Standard Operation
To do our production we have several standard:
Hand washing
Hand gloves (plastic)

2.6 ORDERING SYSTEM

Open Pre-order system

On The Spot

COOKING PROCEDURE
First, wash hand using hand soap before start to
cooking;
All production member should wear hand glove;
For the hand glove should change when changing
task;
Check the cleanliness of the all utensils;
Use the standard equipment when produce the
product;
Safety is priority;
Avoid touching food ready or not with bare
hands;
Serve food with clean and sanitized utensils; and
Wash and clean all utensils after finish cooking.

Production
Plan &
Operation

Processing Flow Chart

1. Prepare all ingredients and equipment

Make list things to buy
Buy all ingredients to make our menu

2. Storage

Keep all ingredient to the right place to keep the quality of our
product in good condition and fresh when produced and
consumed.

Put the ingredient to the refrigerator and freezer
Vegetables are bought maximum for 2 days, so the
storage will not take longer time to keep the
vegetables
Put water in right place (not directly exposed to sun
light)
Put the other materials/ ingredients in right place

3. Prepare all kitchen utensils and equipment

Prepare all things needed in the process of production

4. Receiving order

Receive order for pre-order menu

5. Cooking process

Use the ingredients and things needed in the process
of making product ordered menu
Garnish the dish to make it attractive

6. Packaging

Pack all product in order to each menu (different packaging,
depend on the menu)

7. Selling process

Transfer all the product from production house to the store
- Sell on the spot for ready stock
- Delivery for pre-order menu

8. Cleaning

Clean all stuffs and the production house after finishes all
activities/ finished cooking at production house.

Production
Plan &
Operation

Marketing Plan &
Operation

Operation

As far as we concern, marketing department is as important as other department
in any company. Based on this statement, making a marketing plan is a must for a
company to make its business running well. The sales of the product depends on
the marketing strategies that company use, which are creating value to be
delivered to customers and maximizing customers satisfaction through the
products and marketing treatment.
In order to ensuring the excellent performance of the company, a business entity
should have marketing department in its organization regarding to its main role.
Some of the roles of marketing department are making sure that the companys
products focus on the target customers, keeping eye on competitors, creating and
promoting a good and strong brand, and looking for new markets.
Marvelous is a company that provide Western food and beverages with special
ingredients. Shortly, the products and concept of Marvelous are different with the
other companys product that gives you tasty yet delicious food.

3.1 Market Overview
3.1.1 Target Market:
Based on our operation place which is President University Student Housing, our
main target market are all students of President University including High School
students. Beside, we also offer our product to Pasimal area that possibly could
expand our market. Therefore, we could maximize our target market in order to
achieve our companys goal.

3.1.2 Customer Profile:
The main target of our company is teenagers or in simple way we can say it
college students. College students, who are need affordable, tasty yet delicious
foods make the company intend to sell the product around their living areas.
Middle age customers who have highly curiosity to our product could also be our
target market.

3.1.3 Competitor Profile:
There would be a lot of competitors around business area especially in food and
beverages. Those competitors will have same customer segmentation, target
market, selling place, and sometimes same promotion strategy. In our operation
area, there is one store that sell western food also which is Burger (classic
American food ). However, we found that their marketing strategy like promotion
was not effective. So, we use their weakness to make our promotion strategy
better that their strategy that could attract customers.

Marketing Plan &
Operation

3.2 Marketing Goal & Objective
3.2.1 Marketing Goal
Make our brand become leading brand in western food and beverages, which is
show the prominent in products innovation, services and creativeness. With
affordable price and magnificent taste as our concern, our company wish that we
could deliver both consistency and good value to our beloved customers.

3.2.2 Marketing Objective
The marketing objective of our company is to provide the innovative and
uniqueness of our product called Marvelous in President University Student
Housing and also in Cikarang region. We also ambitious to get much profit in our
operation. So, in order to fulfilling our objective, we provide sales forecasting for
four weeks in the future when we were running our business.
Week 1 Sales Forecasting




Marketing Plan &
Operation

3.3 Marketing Strategy
Strategy is long-term business planning to achieve certain objective. Marketing
strategy here contained of detailed planning involving marketing research, and
developing a marketing mix to achieve customers satisfaction. Every organization
needs clear marketing objectives and the major route to achieve organizational
goals depends on the strategy. Marketing can be defined as the process of
developing and implementing strategy to plan and coordinate some way of
identifying, anticipating, and satisfying customers demand. The strategy itself is
related to the chartered institute of marketing slogan which is Marketing means
Business.

3.3.1 Marketing Mix
3.3.1.1 Product
The product that our company offer to customers is unique concept that could be
accepted by Indonesia customers. Our company provide western food and
beverages that usually American people eat. We one appetizer which is Fried
potatoes and two main course which are Thor-tilla and Salad and our company
also provide grilled food to customers.
3.3.1.2 Price
In deciding price, we use the Psychological Price strategy in order to attract
more customers in operation area. Below are the price that we offer to customers.

Marketing Plan &
Operation

3.3.1.3 Place
There is few place that become our operation but the main place is President
University Student Housing area by using direct method selling. Pasimal also
become our option to expand our product so our company could be recognize.
The other service that we give to the customers is free delivery service.
3.3.1.4 Promotion
In order to attract more customers to buy our product, we have created some
treatment to attract the customers. We give a cube, Marvels Hero cube to
customers that purchase 3 products. They can exchange the cube if they have
collected 3 cubes, they will get a voucher discount, if they have collected 5 cubes
they will get one free product from our company.
Advertisement

Banner
Social Network

Marketing Plan &
Operation

Sales Promotion
Menu Book

Cubes

3.3.2 Situation Analysis
3.3.2.1 Market Segmentation
Demographic
Gender : Male and Female
Age : 12 45
Geographic
Cikarang, President University Student Housing.
President Senior High School dormitory
Pasimal area
Socio Economic
Income : Low Middle Class
Education : All education background

3.3.2.2 Positioning
Based on the unique value that we have, our company which is Marvelous has
unique positioning, a combination between American food and beverages with
special flavor. We also create a usual brand image through our promotion that we
give cube to customers. We did give unusual cube such as Marvels Hero cube to
customers that purchase every three products or more.

Marketing Plan &
Operation

3.3.3 SWOT Analysis
3.3.3.1 Strengths
Affordable Price
The price of our product is low cost and affordable for any students in President
University. Based on our survey most of student in President University need
delicious yet affordable product, so we decide make the price based on our target
market.
Innovative
In the middle of our operation, our company innovate new product so that our
customers demand not bored of our menu. The innovation that we make tends to
a new one which is has not produced by other companies.
Fresh ingredient
Our company provide fresh from the market raw material so our company could
produce good quality food because customers satisfaction is one of our concern.

3.3.3.2 Weakness
Lack of Experience
According to our education background, all of our members are student no an
Entrepreneur. Thus, of course we do not have much experience to develop our
business but we have intention to always learn.
Lack of companys member
As we know our entrepreneur operation is at 6
th
semester where there is a big
event from President University which is Sport Olympian President University.
Some of our member is a participant that cannot fulfill their task so the other
member have to do replacement.

3.3.3.3 Opportunity
Great connection and communication
Marvelous has good connection with President University student also with staff.
Besides that, the communication within the team is also good that create a good
work environment.

3.3.3.4 Threat
Another company that sell American food
Based on our survey, we Marvelous not only the one that sells American food
and beverages. There are some company that become our competitor since the
first day operation so we must maximized our product in order to compete with the
competitor.

Marketing Plan &
Operation

HUMAN RESOURCE PLAN &
OPERATION

Organizational Structure

CEO
Name : Kenny Hadinata
ID Number : 014201200044
Agents Level : 9

Finance Department
1. Name : Kezia Revina K
ID Number : 014201200045
Agents Level : 8

2. Name : Nadia Nur
ID Number : 014201200100
Agents Level : 7

OPERATION

Human Resources Department
1. Name : Tiffani Grace Sinta
ID Number : 014201200027
Agents Level : 7
2. Name : Kevin Wiguna
ID Number : 01420120018
Agents Level : 7

Marketing Department
1. Name : Freddy Chandra
ID Number : 014201200133
Agents Level : 7
2. Name : Bui Cong Dui
ID Number : 014201200163
Agents Level : 6
3. Name : Kartika Adhitama
ID Number : 014201200086
Agents Level : 6
4. Name : Levana Setya Violani
ID Number : 014201200087
Agents Level : 6
5. Name : Mega Nirwana
ID Number : 014201200091
Agents Level : 6
6. Name : Michael Hamid Suparmo
ID Number : 014201200048
Agents Level : 6
7. Name : Winata Setiawan Lingga
ID Number : 014201200013
Agents Level : 6

OPERATION

Production Department
1. Name : Nadira Laksita
ID Number : 014201200
Agents Level : 7

2. Name : Adelia Permata
ID Number : 014201200030
Agents Level : 6

3. Name : Anthony Hermanto
ID Number : 014201200031
Agents Level : 6

4. Name : Ivi
ID Number : 014201200014
Agents Level : 6

5. Name : Li Hao Sen
ID Number : 014201200166
Agents Level : 6

6. Name : Riandy Angdinata
ID Number : 014201200024
Agents Level : 6

7. Name : Zahra Putri Irfinia
ID Number : 014201200148
Agents Level : 6

OPERATION

1.1 Job Description

CEO:
To lead every division to run the company effectively.
Collaborates with managers to define and articulate the companys
vision and to develop strategies for achieving that vision.
Evaluates and control the managers and the staffs performance on
a regular basis.
Develops future leadership within the organization.
Arrange the meeting schedule together with Human Resource
Department
Finance Department :
Providing and interpreting financial information such as cash-flow
statement and profit projections.
Developing financial management mechanism that minimize
financial risk.
Conducting reviews and evaluations for cost-reduction
opportunities
Managing a companys financial accounting, monitoring, and
reporting systems
Producing accurate financial reports to specific deadline
Managing budgets
Human Resource Department :
Employee development, and training.
Policy development and check the attendance and participation of
every employee.
Employee relations.
Performance management and improvement systems.
Employment and compliance to regulatory concerns and reporting.
Arrange the meeting schedule together with CEO

OPERATION

Marketing Department :

Managing all marketing for the company and activities within the
marketing department
Monitoring and analyzing market trends
Studying competitors product and services
Exploring ways of improving existing product and services, and
increasing profitability
Identifying target markets and developing strategies to
communicate with them
Plan marketing and branding objectives
Engage consumers on social media
Preparing online and print marketing campaigns
Planning and implementing promotional campaigns

Production Department:

Involved with the planning, coordination and control of
manufacturing processes and adjusting schedules as needed.
Ensuring that the production is cost effective
Making sure that products are produced on time and are of good
quality
Being responsible for the selection and maintenance of equipment
Drafting a timescale for the job
Estimating costs and setting the quality standards
Ensuring that health and safety guidelines are followed
Supervising and motivating a team of workers
Reviewing worker performance

OPERATION

1.2 Rules and Regulation
Marvelous rules and regulation made by Human Resources Department
agreed by the CEO, board members, and employees which is all of us is the
shareholder.
The purposes of these regulation is to make the employee become
discipline to optimize their performance of work.
1. Every employees have to attend every meeting and come on time.
If the employee come late, they should pay Rp. 1000 for 1 minute
late, max.30 minutes
If the employee cannot come to the meeting, they should pay Rp.
50,000.
2. Every employees should run their responsibilities appropriate with
their division at operational day.
For marketing division, they should find min. 10 consumer a day.
Other division, except production division, should find min. 5
consumer a day
For those who cannot coming in operational day should find min. 5
consumer a day.
3. Every procurement and expense for Marvelous should attach the
bill, if it is not, it will not count as the Marvelous.co expense.
4. Employees are obligated to use Marvelous ID card and costume
every operational day. If they do not use those things, they should
pay Rp.10,000.
This rules and regulation are applied well. The proofs are:
For punishment fee that we got:

We glad that the amount of punishment fee is decrease from week to week.
It show that the rules and regulation that we make are effective and make
the employees more discipline.

OPERATION

1.3 Training Program
Marvelous mission is to be the one of best company and give best serve to
consumer. To accomplish that mission, Human Resources Department held
the training program for all division.

The purpose of training is to create a motivated, skilled and effective
workforce through which organizational goals are achieved. The training has
certain advantages over learning through external provision and formal
qualifications, including job relevance and cost. The employees, though,
might find it is less transferable to other employment if it is too specific.
The other purposes is to train all Marvelous agents to be unique and multi
task employee. One of our weakness is we are not consist of many employee,
so we decide to help each other jobs. Every operational day, the other
division help production division to produce our product and we are not let
marketing division work alone to promote and find consumer. Other division
have same responsibilities like marketing division increase consumer
awareness of our company but still the big responsibility for that is in
marketing division.

OPERATION

1.4 Performance Appraisal
1.4.1 Performance Appraisal System
To evaluate the employee of Marvelous we use 360 degree method. We use
360 Feedback as a development tool to help employees recognize strengths
and weaknesses and become more effective and also as a performance
appraisal tool to measure employee performance.
We evaluate our employee based on 4 categories, leadership, job
knowledge, teamwork and productivity. Listed below how 360 degree
performance of Marvelous.

OPERATION

1.4.2 Performance Appraisal Result
Kenny Hadinata/ CEO

OPERATION

Kezia Revina K / Finance Manager

OPERATION

Nadia Nur/ Finance Staff

OPERATION

Tiffani Grace Sinta / Human Resource Manager

OPERATION

Kevin Wiguna/ Human Resource Staff

OPERATION

Freddy Chandra/ Marketing Manager

OPERATION

Bui Cong Dui/ Marketing Staff

OPERATION

Kartika Adhitama/ Marketing Staff

OPERATION

Winata Setiawan Lingga/ Marketing Staff

OPERATION

OPERATION

Mega Nirwana/ Marketing Staff

OPERATION

Michael Hamid Suparmo/ Marketing Staff

OPERATION

Nadira Laksita / Production Manager

OPERATION

Adelia Permata / Production Staff

OPERATION

Anthony Hermanto / Production Staff

OPERATION

Riandy angdinata / Production Staff

OPERATION

Zahra Putri Irfinia / Production Staff

OPERATION

Ivi / Production Staff

OPERATION

Li Hao Sen/ Production Staff

OPERATION

1.5 Attendance

OPERATION

OPERATION

OPERATION

The improvement of employees discipline show from these attendance. In
the beginning of business preparation there are still employees that do not
come to the meeting but in first week and second week all of employees
come and no absence. For third week and fourth week, we use the shift
schedule to help production and the next day schedule to sell product on
Pasimal, not all employees obligated to come. That is why the attendance in
week 3 and week 4 is not complete like week 1 and week 2. The
consideration for week 3 and week 4 is the employees still have
responsibility to do lot of assignment of other subject, so we give them time
to finish it when their day off.

4.7 Time Table and Shift Schedule
4.7.1 Time Table

OPERATION

4.7.2 Shift Schedule

Monday Tuesday Wednesday Thursday
Kezia Tiffani Kevin Nadia
Kenny Kartika Levana Michael
Freddy Winata Mega Ben
Nadira Li Hao Sen Ray Adelia
Ivi Anthony Zahra
This shift schedule made based on some consideration. This schedule made to
accomplished the task on time. This shift schedule is the schedule to help
production division and in the end of operation to clean production house and
Marvelous store.
1. In a day there is one general officer to help and maintain the others
employee.
2. In a day there are two employees from other department to help production
department.
3. In a day there are two employees from production department to help the
other employees in list schedule to cleaning.
This schedule make all of our employees become multitask and not only
mastering in one department. All of us know the process that happen in
Marvelous.
4.8 Employee Motivation
To improve employee performance we give the employee motivation. Actually our
employee motivation divided by two categories. The punishment and the reward.
The punishment that we give already listed above in rules and regulation. The
punishment make our employees force to discipline, improve their quality of work
and be better. Moreover, to appreciate their improvement, we give them reward
for the best employee of the week.

OPERATION

Financial Reward Non-Financial Reward
Get 50,000idr for the best
employee of the week and
25,000 for the best seller of the
week.
Get the best employee of the
week certificate.
Get a coupon value 10,000idr of
MARVELOUS products.
Free to choose Hero Cube.

Financial Rewards

OPERATION

Non-Financial Rewards

OPERATION

As the result of these motivation, Marvelous has 4 the best employee of the week
and 4 best seller of the week.

Week 1 Kartika Adhitama
Week 2 Winata Setiawan Lingga
Week 3 Li Hao Sen
Week 4 Nadia Nur
The best seller week 1 Mega Nirwana
The best seller week 1 Winata Setiawan Lingga
The best seller week 1 Bui Cong Dui
The best seller week 1 Kartika Adhitama

1.7 Salary and Profit Sharing System
1.7.1 Salary
Marvelous salary system:
Position Salary Amount
CEO Rp. 40,000/ week
Managers Rp. 30,000/ week
Staffs Rp. 20,000/ week

1.7.2 Profit Sharing System
All of Marvelous agents are the shareholder for this company. In the beginning of
business, Marvelous agents collect the beginning capital amount to Rp. 200,000,-.
In the end of business Marvelous agents will get their salary for 4 (four) week and
also the profit sharing as the shareholders.
We will give 3.2% for charity and 96.8% for profit sharing.
96.8% of profit will be share to 19 shareholder of Marvelous that has same big
amount of shares, which mean that:
96.8%
19
= 5.1% per shareholders

OPERATION

Finance Plan,
Operation
and
Macroeconomics
Analysis

Finance Plan, Operation and
Macroeconomics Analysis

5.1 Capital Resources
Marvelous has two main capital resources. The first is coming from the shareholder investments and the
second is coming from the fined fees.
Shareholder Investments
All agents of Marvelous are also functioned as the shareholders. Once, at the very beginning of our
business, we did invest our own money which then being used as the initial capital. 19 agents were
invested IDR 200,000 and the total amount collected was IDR 3,800,000.

Fined Fee
Human Resources Department has made several rules that contain financial sanctions. Agents who broke
the rules are required to pay an amount of fined fees. The amount itself is depends on the stated rules.
For example, if agents come late, they should pay IDR 1,000 for 1 minute late. Therefore, if Agent X
comes 15 minutes late, he/she is required to pay IDR 15,000 but if Agent X comes 7 minutes late,
he/she is only required to pay IDR 7,000
Here is the detail of the collected fined fee for 4 weeks operation:
1
st
week : IDR 500,000
2
nd
week : IDR 337,000
3
rd
week : IDR 173,000
4
th
week : IDR 81,000
The total amount collected from fined fees was IDR 1,091,000


Total Capital Collected and The Graph
The total capital collected for Marvelous is:
Shareholder investments IDR 3,800,000
Fined fees IDR 1,091,000
Total IDR 4,891,000


5.2 Budgeting Plan Before The Operation Days
This is the budgeting plan that we made before we do the real operation days. Budgeting plan consists
of the calculation of the predicted expenses from each department and when would Marvelous be able to
reach the Break Even Point.
5.2.1 For Each Department
Here are the predicted expenses for Marketing Department:
Banner (5 x 2 m) IDR 150,000
Banner (4 x 2 m) IDR 120,000
Banner (5 x 0.75 m) IDR 37,500
Menu book (10 pcs x @6000) IDR 60,000
Order book (1pc x @2000) IDR 2,000
Sticker (400pcs x @275) IDR 110,000
Brochure (300pcs x @600) IDR 180,000
Name Tag (19pcs x @3500) IDR 66,500
CUBE (100pcs x @1250) IDR 125,000
Total IDR 851,000

Besides the predicted expenses, we also make the sales forecasting for Marketing Department:
WEEK 1
PRODUCT QUANTITY (UNIT) PRICE (IDR) REVENUE (IDR)
Grilled Ghost Rider 60 9,000 540,000
Thor-tilla 100 11,000 1,100,000
Fantastic Four Potatoes 80 7,000 560,000
Romanov Salad 100 11,000 1,100,000
Milkshake 60 7,000 420,000
T O T A L 400 3,720,000


WEEK 2
Thor-tilla 115 11,000 1,265,000
Romanov Salad 115 11,000 1,265,000
Milkshake 75 7,000 520,000
T O T A L 475 4,395,000

WEEK 3
Thor-tilla 130 11,000 1,430,000
Romanov Salad 130 11,000 1,430,000
Milkshake 90 7,000 630,000
T O T A L 550 5,070,000


WEEK 4
Thor-tilla 145 11,000 1,595,000
Romanov Salad 145 11,000 1,595,000
Milkshake 105 7,000 735,000
T O T A L 625 9,000 5,745,000
Total for 4 Weeks 2050 18,930,000

Every agent of Marvelous has a daily target. For the marketing agents, each of them are required to sell
minimum 10 products per day, CEO is required to sell minimum 5 products per day, while for non-
marketing agents (finance, human resources and production) are required to sell minimum 3 products
per day.
Therefore, we forecast that we can sell averagely 100 products per day regarding to those agents daily
target:
6 marketing agents x 10 products = 60 products
CEO x 5 products = 5 products
13 non-marketing agents x 3 products = 39 products
If in a day we can sell averagely 100 products, so in one week we can sell 400 products since we
operate for four days in a week. We forecast that in every week, we can sell more 75 products. So there
will be 18.75% increment of sales in the second week, 15.79% increment for the third week and
13.64% increment for the fourth week.


Here are the predicted expenses for Production Department:
Utilities/Equipment IDR 584,000
The utilities are the equipment that we used to cook and pack the products. The examples are fried pan,
rolling pin, pot, gas, ice box, straw, skewer, Styrofoam, plastic glass, etc.

Raw material per products
Romanov Salad
Ingredients Quantity Quantity Produced Price
Meatball 120 meatball
1 DAY
35 portions
IDR 144,000
French fries 2 kg IDR 64,000
Lettuce 1 kg IDR 15,000
Carrot 1 kg IDR 8,000
Tomatoes 1 kg IDR 10,000
Corn 1 kg IDR 20,000
Bombay Onion 0.5 kg IDR 10,000
Total for A Week 140 portions IDR 271,000
Total ingredients cost per portion of Romanov Salad IDR 8,000


Fantastic Four Potatoes
Potatoes 2 kg
1 DAY
35 portions
IDR 30,000
Egg 0.5 kg IDR 10,000
Chives & Celery - IDR 5,000
Bread flour 1 kg IDR 10,000
Garlic - IDR 2,000
Onion - IDR 2,000
Total ingredients cost per portion of Fantastic Four Potatoes IDR 1,700
Thortilla
Meat 1 kg
1 DAY
40 portions
IDR 92,000
Egg 0,5 kg IDR 10,000
Bombay Onion kg IDR 5,000
Lettuce - IDR 10,000
Rendang seasoning 1 pack IDR 5,000
Flour 1 kg IDR 20,000
Garlic - IDR 1,000
Total ingredients cost per portion of Thortilla IDR 4,000


Grilled Ghost Rider
Meat 1 kg
1 DAY
35 portions
IDR 92,000
Red peppers 4 pieces IDR 40,000
Green peppers 4 pieces IDR 40,000
Bombay onions 1 kg IDR 20,000
Total ingredients cost per portion of Grilled Ghost Rider IDR 5,500
Iron Man Dumpling
Meat 0,5 kg
1 DAY
20 portions
IDR 47,000
Flour 1 kg IDR 20,000
Rendang seasoning 1 pack IDR 5,000
Total ingredients cost per portion of Iron Man Dumpling IDR 3,800
Iron Sweet Dumpling
Flour 1 kg
1 DAY
15 portions
IDR 20,000
Butter 1 pack IDR 6,000
Sugar kg IDR 3,500
Total ingredients cost per portion of Iron Sweet Dumpling IDR 2,000


Storm Fussili
Fussili 1 kg
1 DAY
12 portions
IDR 14,000
Cheese 1 pack IDR 19,000
Meatball 48 pieces IDR 24,000
Milk 2 packs IDR 24,000
Garlic - IDR 2,000
Total ingredients cost per portion of Storm Fussili IDR 7,000
Milkshake
Vanilla ice cream 1 box
1 WEEK
60 glasses
IDR 100,000
Chocolate ice cream 1 box IDR 100,000
Green tea powder kg IDR 18,000
Taro powder kg IDR 18,000
Chocolate powder kg IDR 18,000
Strawberry 1 box IDR 10,000
Total for A Week 60 glasses IDR 288,000
Total ingredients cost per portion of Milkshake IDR 4,800


Seasoning
Inggris ketchup 1 bottle
1 WEEK OPERATION
IDR 18,500
Ketchup 1 bottle IDR 18,500
Tomato sauce 1 bottle IDR 9,500
Chili sauce 1 bottles IDR 10,000
Black pepper 2 bottles IDR 18,000
Salt 2 packs IDR 10,000
Sugar 1 kg IDR 10,000
Oil 2 galoons IDR 148,000
Mayonnaise 1 pack IDR 34,000
Butter 5 packs IDR 30,000
Olive Oil 1 bottle IDR 74,000
Oregano 2 bottles IDR 8,000
Ginger - IDR 2,000
Yeast 2 boxes IDR 16,000
Lemon kg IDR 5,000
Total for A Week IDR 507,000
Tools
Plastic glass + cover 10 packs
1 WEEK OPERATION
IDR 120,000
Big straw 5 packs IDR 60,000
Medium stereofoam 3 packs IDR 117,000
Small stereofoam 1 pack IDR 42,000
Chocolate powder 1 kg IDR 65,000
Satai stick 3 packs IDR 27,000
Total for A Week IDR 431,000


Here are the predicted expenses for Human Resources Department:
Financial Reward (@50,000 x 5) IDR 250,000
Marvelous Coupon IDR 5,000
Certificate (@3,000 x 24 pcs) IDR 72,000
Heroes cube for employee of the week (@1,250 x 5) IDR 6,250
Peer assessment sheet print (@190 paper x 150) IDR 28,500
Salary per week IDR 440,000
CEO IDR 40,000
Manager (@30,000 x 4) IDR 120,000
Employee (@20,000 x 14) IDR 280,000
Total IDR 801,750
Finance Department
Here are the predicted expenses for Finance Department:
Booking Bucks IDR 260,000
Electricity IDR 200,000
Total IDR 460,000


5.2.2 Break Event Point
Calculation (in IDR)
Menu Quantity
Unit
Variable
Cost
Total Unit
Variable
Cost
Selling Price
Total Selling
Price
Margin
GGR 60 5,500 330,000 10,000 600,000 270,000
Thor 100 4,000 400,000 11,000 1,100,000 700,000
FFP 80 1,700 136,000 7,000 560,000 424,000
RS 100 8,000 800,000 11,000 1,100,000 300,000
Milkshake 60 4,800 288,000 8,000 420,000 132,000
TOTAL 400 - 1,822,000 - 3,720,000 1,826,000

Product GGR Thor FFP RS Milkshake
Sales Mix 15% 25% 20% 25% 15%

Product Sales Mix
Unit Selling
Price
Unit
Selling
Price Mix
Unit
Variable
Cost
Unit
Variable
Cost Mix
Unit
Contribution
Mix
GGR 15% 9,000 1,350 5,500 825 525
Thor 25% 11,000 2,750 4,000 1,000 1,750
FFP 20% 7,000 1,400 1,700 340 1,060
RS 25% 11,000 2,750 8,000 2,000 750
Milkshake 15% 7,000 1,050 4,800 720 330
TOTAL - - 9,600 - 3,985 4,415
Weight average unit contribution margin =


Description :
GGR : Grilled Ghost Rider
Thor : Thor-tilla
FFP : Fantastic Four Potatoes
RS : Romanov Salad
Total raw material : quantity*raw material
Total sales price : quantity*sales price
Margin : total sales-total raw material
Sales mix : quantity/total sales*100
Unit sales price mix : Sales Mix(%)*Unit selling price
Unit variable cost mix : Sales Mix(%)*Unit variable cost

In here, we assumed that several predicted fixed cost from each department were consider as tentative
fixed cost and we came up with predicted total fixed cost below,

Break Event Point of Products =
total fixed cost
unit contribution margin

Break Event Point of Products =
900,000
883
= 1,019 products
Graph
Here is the graph that ilustrated BEP of Marvelous


5.3 Budgeting After The Operation Days
This is the budgeting that we do after the real operation days. Basically the budgeting after the
operation days is same with the before one that consists of budget from each department and the
BEP prediction. The highlight differences are the changes in BEP calculation, decreasing expenses of
marketing department and increment expenses of finance department.

5.3.1 For Each Department
Here are the expenses that marketing department spent during Marvelous runs its business:
Banner (5 x 2m) IDR 150,000
Banner (4 x2 m) IDR 120,000
Banner (5 x0.75 m) IDR 37,500
8 Menu Books IDR 48,000
Stickers IDR 130,000
Agents Name Tags IDR 66,500
Heroes Cube IDR 48,000
Total IDR 600,000


Here, we also provide the calculation of products sales from the 1
st
week until the 4
th
week.
1
st
WEEK
Fantastic Four 102 7,000 714,000
Thor-tilla 187 11,000 2,057,000
Romanov Salad 56 11,000 616,000
Milkshake 315 8,000 2,520,000
Total 6,287,000

2
nd
WEEK
Thor-tilla 82 11,000 902,000
Romanov Salad 23 11,000 253,000
Milkshake 325 8,000 2,600,000
Iron Man Dumpling 69 9,000 621,000
Total 5,267,000


3
rd
WEEK
Thor-tilla 107 11,000 1,177,000
Romanov Salad 36 11,000 396,000
Milkshake 93 8,000 744,000
Storm Fusilli 135 10,000 1,350,000
Total 4,939,000

4
th
WEEK
Thor-tilla 67 11,000 737,000
Romanov Salad 25 11,000 275,000
Milkshake 66 8,000 528,000
Iron Sweet Dumpling 35 7,000 245,000
Storm Fusilli 113 10,000 1,130,000
Total 3,908,000


There are some changes in the price of product that we sell. For the forecasting one, the price of
milkshake was only IDR 7,000 while here the price is becoming IDR 8,000 and the Grilled Ghost Riders
price was IDR 9,000 while here is IDR 10,000. There are several reasons why did we increase the price
like because we consider the raw material price.
Utilities IDR 980,000
Changes in raw material cost
Grilled Ghost Rider
Meatball meat 315 pieces
1 DAY
35 portions
IDR 157,500
Red peppers 4 pieces IDR 40,000
Green peppers 4 pieces IDR 40,000
Bombay onions 1 kg IDR 20,000
Total ingredients cost per portion of Grilled Ghost Rider IDR 7,400

Milkshake
Vanilla ice cream 1 box
1 WEEK
60 glasses
IDR 100,000
Chocolate ice cream 1 box IDR 100,000
Green tea powder 1/5 kg IDR 32,500
Taro powder 1/5 kg IDR 32,500
Chocolate powder 1/5 kg IDR 32,500
Strawberry 1 box IDR 10,000
Total for A Week 60 glasses IDR 331,500
Total ingredients cost per portion of Milkshake IDR 5,600


Here are the expenses that human resources department spent during Marvelous runs its business:
Salary (IDR 440,000 x 4 weeks) IDR 1,760,000
Certificate IDR 30,000
Financial reward IDR 300,000
Total IDR 2,090,000

Finance Department
Here are the expenses that finance department spent during Marvelous runs its business:
Booking Bucks IDR 260,000
Water IDR 50,000
Fuel IDR 300,000
Total IDR 810,000

5.3.2 Break Even Point
Calculation
Total Revenue = Total Cost
TR = FC + VC
11,227,300 = 4,480,000 + 6,747,300
11,227,300 = 11,227,300


In the 8
th
day of operation with approximately selling of 1409 products, we reach the BEP.
The Variable Cost is the cost of products raw materials that changing every time/week. While for the
Fixed Cost, it is the cost that doesnt change (the amount remain same). The Fixed Cost details of
Marvelous 4 weeks operation are:
Water IDR 50,000
Fuel expenses IDR 300,000
HR budget IDR 2,090,000
Marketing budget IDR 600,000
Finance budget IDR 260,000
Utilities IDR 980,000
Total Fixed Cost IDR 4,480,000


5.4 Financial Control
5.4.1 Journal of 1
st
Week 4
th
Week (in IDR)
Marvelous
General Journal
Week 1

Date

Description

Ref.

Debit

Credit
01/06 Cash
Capital (Initial)
Cash
Capital (fined fee)
Expenses
Cash
3,800,000

350,000

967,200

3,800,000

350,000

967,200
02/06 Cash
Capital (fined fee)
Expenses
Cash
Cash
Revenue
52,000

1,031,000

1,011,000

52,000

1,031,000

1,011,000
03/06 Expenses
Cash
Cash
Capital (fined fee)
Cash
Revenue
1,161,300

56,000

1,718,500

1,161,300

56,000

1,718,500
04/06 Expenses
Cash
Cash
Revenue
932,000

1,831,000

932,000

1,831,000
05/06 Cash
Capital (fined fee)
Expenses
Cash
Cash
Revenue
42,000

149,500

1,726,500

42,000

149,500

1,726,500
TOTAL 14,828,000 14,828,000


Marvelous
General Journal
Week 2

Date

Description

Ref.

Debit

Credit
09/06 Cash
Capital (fined fee)
Expenses
Cash
Cash
Revenue
78,000

1,189,000

1,756,000

78,000

1,189,000

1,756,000
10/06 Cash
Capital (fined fee)
Expenses
Cash
Cash
Revenue
41,000

934,000

1,174,000

41,000

934,000

1,174,000
11/06 Expenses
Cash
Cash
Capital (fined fee)
Cash
Revenue
329,500

62,000

1,283,000

329,500

62,000

1,283,000
12/06 Cash
Capital (fined fee)
Expenses
Cash
Cash
Revenue
156,000

53,000

1,054,000

156,000

53,000

1,054,000
TOTAL 8,109,500 8,109,500


Marvelous
General Journal
Week 3
Date Description Ref. Debit Credit
16/06 Cash
Capital (fined fee)
Expenses
Cash
Cash
Revenue
134,000

476,000

1,388,000

134,000

476,000

1,388,000
17/06 Expenses
Cash
Cash
Revenue
231,000

1,241,000

231,000

1,241,000
18/06 Expenses
Cash
Cash
Revenue
622,000

1,139,000

622,000

1,139,000
19/06 Cash
Capital (fined fee)
Expenses
Cash
Cash
Revenue
39,000

435,000

1,171,000

39,000

435,000

1,171,000
TOTAL 14,985,500 14,985,500


Marvelous
General Journal
Week 4
Date Description Ref. Debit Credit
23/06 Cash
Capital (fined fee)
Expenses
Cash
Cash
Revenue
81,000

795,000

1,185,000

81,000

795,000

1,185,000
24/06 Expenses
Cash
Cash
Revenue
48,000

1,094,000

48,000

1,094,000
25/06 Cash
Revenue
873,000

873,000
12/06 Cash
Revenue
756,000

756,000
TOTAL 4,832,000 4,832,000

Those 4 weeks journals are only record the cash inflow from sales and fined fee, for the cash outflow, it
only records from expenses. The journals do not include another cash inflow (for example, from sold
asset). The more detail explanation of our cash on hand will be explain in next sub-topic of Liquidation
and Profit Margin.


5.4.2 Liquidation and Profit Margin
Liquidation
In calculating the liquidation, we first calculate the total revenue and cost of two weeks operation. In 1
st

2
nd
week operation, our total revenue was IDR 11,554,000 while the total cost was IDR
11,227,300. Therefore, we got a residual cash amount of IDR 326,700.
In 3
rd
4
th
week, our total revenue from sales is IDR 8,847,000. Then total revenue of sold asset is IDR
1,033,000 (coming from milkshake powders IDR 463,000 + equipment/utilities IDR 570,000) while
the revenue from fined fee is IDR 254,000.
Therefore, we calculate our total income by summing those cash inflow and outflow:
Total Income = Initial Budget + Sales Revenue + Sold Assets + Fined Fee Variable Cost
= 326,700 + 8,847,000 + 1,033,000 + 254,000 - 2,607,000
= IDR 7,853,700
For the liquidation of the money, we give 96.8% for all shareholders who are the agents of
Marvelous, and another 3.2% for charity as Marvelous Social Responsibility.
Marvelous Agents Profit Sharing
IDR 400,000 x 19 = IDR 7,600,000
Marvelous Social Responsibility
IDR 250,000 for charity
For the agents, IDR 50,000 from profit sharing is directly accumulated for Marvelous Night Out.
Marvelous Night Out was when agents went to Mc Donals together to bond each other relationship and
Finance Agents were spread the profit sharing for them all. So for the cash amount that agents received
are:
Each employee of Marvelous got
Salary 80,000
Profit sharing 350,000
Total IDR 430,000

Each manager of Marvelous got
Salary 120,000
Total IDR 470,000

CEO of Marvelous got
Salary 160,000
Total IDR 510,000


Profit Margin
For calculating the profit margin, here we detailed the total cost and revenue for 4 weeks operations of
Marvelous:
Total Cost is IDR 13,834,300
Total Fixed Cost IDR 4,480,000
Total Variable Cost IDR 9,354,300
1
st
week IDR 4,241,800
2
nd
week IDR 2,505,500
3
rd
week IDR 1,764,000
4
th
week IDR 843,000
Total Revenue From Sales is IDR 20,401,000
1
st
week IDR 6,287,000
2
nd
week IDR 5,267,000
3
rd
week IDR 4,939,000
4
th
week IDR 3,908,000

Net Profit is IDR 6,566,700
Total Revenue Total Cost
= IDR 20,401,000 - IDR 13,834,300
= IDR 6,566,700

Profit Margin
= net profit/total revenue
= 30%
So the profit margin is 30% for those 4 weeks operation.


5.4.3 Order Books
Order will help Marvelous Company to create list of order. Marvelous had two order books, first order
book for pre-order product and second order book for on-the-spot product or product that has been
sold on our spot at Bucks 2A.
Name M F Qty Order Dorm Phone Time Deliver Pay Total Agent
Kartika 2 GGR B3-
10
08xx 7.15 Nadia
Li 1 RS S222 08xx 8.00 Kezia
Because production had their own limitation to produce the pre-order products, pre-order book helps
production department to decide how many products should they make to fulfill the demands from
pre-order session. Pre-order book also helps finance department to calculate all revenues came from
pre-order session.
Name column shows who was the customer that order the products, phone number helped us to contact
the customers if the customers were not at their dorm, time helped production to prepare the product
and helped marketing to deliver the product, for agent column it will help HR department to calculate
the target for every agents to decide the best employee of the week, deliver and pay column will help us
to determine whether the product already delivered or not and helped us to determine whether the
customer already paid or not.


For on-the-spot order book, it will
record all the transaction on our spot and helped finance department to calculate the revenue from the
spot. Quantity helped us to know how many product bought by customers, name of product will helped
production and marketing to know which one was the most wanted and which one was the un-wanted
product, price helped finance to calculate the revenue, payment meant the customer already paid or
not, buyer column will helped us to know the name of customer, and agents column will help HR
department to decide the best employee of the week and the best seller. Agents column and buyer
column were related, we need buyers name in case their forgot to pay or we forgot to give the
exchange money and the agents that responsible for the buyers were the one who asked the money if
the customer havent paid yet or we havent given the exchange money yet.


5.4.4 Punishment Checklist
Punishment checklist will helped finance department to calculate the fined fee or punishment fee from
the agents. The fined fee later will be Marvelous additional capital to help the business run well.

Date Name Type of Violation Amount Pay
11/06 Michael Late for 10 minutes 10,000

Punishment Checklist book consists of date, name, type of violation, how much they should pay, and
checklist mark column whether they already paid or not.

5.5 Macroeconomics Analysis
During the first and the second week, we did our analysis in dormitory area since we mostly
sell our product there. We think that our main competitors are Magic Mushrooms foods and Et da
Cafs drinks. The price of those products are relatively cheap and they have several kinds of products
that may attract our costumer.
Then we also conducted macroeconomic analysis in Pasimal as it was our main area to sell
Marvelous products in the third until fourth week. There are three biggest competitors who are Kebab
Turki, Sentra Terrace and McDonals. Kebab Turki was became our competitor because of its products
price are quite affordable (its price range IDR 13,000 20,000) and the kebab also looks like Thor-
tilla. While Sentra Terraces product price is actually quite expensive (price range between IDR 18,000 -
40,000) but it sells Western food just like us. The last one is McDonals that has some similar menu with
us like Chicken Wrap with price range of IDR 10,000 - 20,000.

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