Questionnaire

On
Consumer Behavior in Retail
Research Topic: Consumer behavior towards online shopping of electronics items
Research Objective: Identify user profile of online buyers of electronics goods.



Submitted to: - Ms. Supriya mam
Date: - 26-8-2014





Group members: -
Anjli ranjan 74
Milan vasani 101
Shrimoyee bal - 6
Jaisaj vyas - 103
Jithin George - 40
Nirali ghodasara - 30
Aesha patel - 62







1. Name :
2. Gender : Male ( ) Female ( )
3. Age : 20-25
26-30
31-35
Above 36
4. Educational Qualification :
Up to High school
Bachelors
Masters or above

5. Income Distribution(p.m.) :
o Less than Rs. 30,000
o Rs. 30,000 to Rs. 60,000
o Rs. 60,001 to Rs. 120,000
o More than Rs. 120,000
o Cant tell
6. How frequently do you buy online?
o Frequently
o once a month
o Once in 3/4 month
o Never bought online
(If your answer is no, than please refer question number 15)
7. How long have you been doing online shopping?
Less than year
1 to 5 years
More than 5 years

8. What products do you buy online?
Mobile/computer/camera (Electronics Products)
Clothes
Music Software
Books
Cosmetic and Jewelry
Others

9. Satisfaction level after using product
Fully satisfied
Satisfied
Neutral
Dissatisfied
Fully dissatisfied

10. Do you go to retail store first before making your final purchase online?
Yes
No

11. Approximately how many times did you shop electronics product over Internet during
last year?
At least once
1 to 3 times
More than 3 times

12. How did you get the idea of buying specific electronics product though an online store?
Referred by friend/family member
Saw an online advertisement
Saw an offline advertisement (paper advertisement)
I was just waiting for launch of this product since long

13. Do you visit different online electronics stores before the actual purchase, how many
stores on average do you visit before purchasing a product?
One to Three Online stores
3 to 5 Online stores
More than 5 stores





14. How important are these factors to affect your decision making in the final selection of
the product? (Please answer your choice with degradation from very imp. to not imp.)

The best prices very imp. ( _ _ _ _ _ ) not Imp.
Convenience and Time saving very imp. ( _ _ _ _ _ ) not Imp.
Not available in local stores very Imp. ( _ _ _ _ _ ) not Imp.
Product reviews available very imp. ( _ _ _ _ _ ) not Imp.
Price comparison available very Imp. ( _ _ _ _ _ ) not Imp.

15. After receiving the product, do you ___
Discuss with friends, Family about the purchased product
Contact typically the seller for further guidance if need
Write a review about the product
Others (None)
16. What are the main barriers which keep you away from shopping Online?
Safety of Payment
Low Trust level of online stores
High Shipping Cost
Value Added Tax/ Customs duty
Refund Policy and Warranty Claims
Warranty and Claims
Delivery too slow
Others (Dont have Credit Card)