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Master of Business Administration

(MBA)
[Two - Year Full Time Programme]
Programme Structure,
urriculum and Sc!eme of "#amination
$%&$
AM'TY ()'*"+S'TY (TTA+ P+A,"S-
.A(TAM B(,,-A )A.A+
P+"AMB/"
Amity University aims to achieve academic excellence by providing multi-faceted education
to students and encourage them to reach the pinnacle of success. The University has designed
a system that would provide rigorous academic programme with necessary skills to enable
them to excel in their careers.
The Programme Structure includes the courses !ore and "lective#$ arranged semester wise.
The importance of each course is defined in terms of credits attached to it. The credit units
attached to each course has been further defined in terms of contact hours i.e. %ecture &ours
%#$ Tutorial &ours T#$ Practical &ours P#. Towards earning credits in terms of contact
hours$ ' %ecture and ' Tutorial per week are rated as ' credit each and ( Practical hours per
week are rated as ' credit. Thus$ for example$ an %-T-P structure of )-*-* will have ) credits$
)-'-* will have + credits$ and )-'-( will have , credits.
The !urriculum and Scheme of "xamination of each course includes the !ourse -b.ectives$
!ourse !ontents$ Scheme of "xamination and the list of /eferences. The scheme of
examination defines the various components of evaluation and the weightage attached to each
component. The different codes used for the components of evaluation and the weightage
attached to them are0
om0onents odes 1eig!tage (2)
!ase 1iscussion2 Presentation2 Analysis !PA *,
Term Pro.ect and 3iva 3oice TP *,
4ui52Seminar 42S *,
Attendance A *,
6id Semester "xamination 6" '*
"nd Semester "xamination "" 7*
8t is hoped that it will help the students study in a planned and structured manner and promote
effective learning. 9ishing you an intellectually stimulating stay at Amity University.
:uly$ (*'(
P+3.+AMM" ST+(T(+"
F'+ST S"M"ST"+
ourse ourse Title /ecture (/)
-ours Per
1ee4
Tutorial
(T) -ours
Per 1ee4
Practical
5Field wor4
(P) -ours
Per 1ee4
Total
redit
Page
)o6
6;A '*' -rgani5ation ;ehavior ) - ( +
6;A '*( Accounting for 6anagement ) - ( +
6;A '*) "conomic Analysis ) - ( +
6;A '*+ 6arketing 6anagement ( - ( )
6;A '*, 8nformation Technology for 6anagers ) - - )
6;A '*< 4uantitative Techni=ues in
6anagement
) - ( +
6;A '+( ;usiness !ommunication >8 ' - - '
6;A '+) ;ehavioural Science > 8 ' - - '
6;A '++
6;A '+,
6;A '+<
?oreign %anguage > 8
?rench
@erman
Spanish
( - - (
Total $7
S"3), S"M"ST"+
6;A (*' &uman /esource 6anagement ) - ( +
6;A (*( ?inancial 6anagement ) - ( +
6;A (*) 8nternational ;usiness and Practices ( - ( )
6;A (*+ 6arketing /esearch ) - ( +
6;A (*, -perations 6anagement ) - ( +
6;A (*7 %egal Aspects of ;usiness ) - - )
6;A (*A 6anagerial !ompetency B !areer
1evelopment Con-!redit course#
' - - -
6;A (+( ;usiness !ommunication > 88 ' - - '
6;A (+) ;ehavioural Science > 88 ' - - '
6;A (++
6;A (+,
6;A (+<
?oreign %anguage > 88
?rench
@erman
Spanish
( - - (
Total $7
S(MM"+ ')T"+)S-'P (8 -&% 1""9S)
T-'+, S"M"ST"+
6;A )*' Strategic 6anagement ) - - )
6;A )*( 6anaging "xcellence Con !redit
!ourse#
' - - -
6;A )+( ;usiness !ommunication > 888 ' - - '
6;A )+) ;ehavioural Science > 888 ' - - '
6;A )++
6;A )+,
6;A )+<
?oreign %anguage > 888
?rench
@erman
Spanish
( - - (
6;A ),* Summer 8nternship "valuation# - - - D
"/"T'*" (An: si# courses out of an: two 0rogrammes in a com;ination of <=$ or >=>)
F')A)" ? A3()T').
6;A )*A Pro.ect Planning$ Appraisal and !ontrol ( - ( )
6;A )*D 8nternational ?inance ( - ( )
6;A )'' Security Analysis B Portfolio
6anagement
( - ( )
-(MA) +"S3(+"
6;A )'( 8ndustrial /elations B %abour %aws ( - ( )
6;A )') -rgani5ational !hange and
1evelopment
( - ( )
6;A )'< Strategic &uman /esource
6anagement
( - ( )
')T"+)AT'3)A/ B(S')"SS
6;A )'7 8nternational Trade ?inance ( - ( )
6;A )'D 8nternational "conomics and Policy ( - ( )
6;A )<, 8nternational Trade Procedures B
1ocumentation
( - ( )
')F3+MAT'3) T"-)3/3.Y
6;A )7' ;usiness Process System ( - ( )
6;A )7( 6anagement of Software Pro.ects ( - ( )
6;A )7, 9eb-enabled ;usiness Processes ( - ( )
MA+9"T'). ? SA/"S
6;A )7< !onsumer ;ehaviour ( - ( )
6;A )7A Sales 6anagement ( - ( )
6;A )7D Product B ;rand 6anagement ( - ( )
3P"+AT'3)S MA)A."M")T
6;A )A' 6anagement of Technology and
8nnovation
( - ( )
6;A )A( Supply !hain 6anagement ( - ( )
6;A )A) Pro.ect 6anagement ( - ( )
F3(+T- S"M"ST"+
6;A +*' 6anagement in Action > Social$ ) ' - +
"conomic B "thical 8ssues
6;A ++( ;usiness !ommunication > 83 ' - - '
6;A ++) ;ehavioural Science > 83 ' - - '
6;A +++
6;A ++,
6;A ++<
?oreign %anguage > 83
?rench
@erman
Spanish
( - - (
6;A +,, 1issertation !ommencing Sem > 888# - - - D
"/"T'*" (An: si# courses out of an: two streams (same as in Sem ''') in a com;ination of <=$ or >=>)
F')A)" ? A3()T').
6;A +*< !orporate Tax Planning ( - ( )
6;A +*A 6anagement of ?inancial 8nstitutions ( - ( )
6;A +'* !ommercial ;anking ( - ( )
-(MA) +"S3(+"
6;A +'' !ompensation and /eward
6anagement
( - ( )
6;A +'( 6easurement in &uman /esource ( - ( )
6;A +') @lobal &uman /esource 6anagement ( - ( )
')T"+)AT'3)A/ B(S')"SS
6;A +'7 8nternational Supply !hain
6anagement
( - ( )
6;A +'A 8nternational !ross !ulture B 1iversity
6anagement
( - ( )
6;A +'D @lobal -utsourcing 0 8ssues B
Perspective
( - ( )
')F3+MAT'3) T"-)3/3.Y
6;A +7* System Analysis and 1esign ( - ( )
6;A +7' "nterprise 6anagement ( - ( )
6;A +7( 8nformation Security B /isk
6anagement 8S/6#
( - ( )
MA+9"T'). ? SA/"S
6;A +7, Advertising and Sales Promotion ( - ( )
6;A +7< !ustomer /elationship 6anagement ( - ( )
6;A +7D 6arketing of Services ( - ( )
3P"+AT'3)S MA)A."M")T
6;A +A* Service -perations 6anagement ( - ( )
6;A +A( %ean Six Sigma ( - ( )
6;A +A) ?acility Planning and Total Productive
6aintenance
( - ( )
)otes@
'. ?or non-credit courses$ evaluation will be done but no credit units will be assigned. They will be reflected in the grade sheet with result
as EsatisfactoryF or EUnsatisfactoryF.
(. 8n semester 888 B 83$ a student can opt for one course of ;S82 "6!
(
either as an alternative to one of the elective courses or as an
additional course. 8n case these are taken as an alternative to an elective course$ each of these courses will have + credit units and if
taken as an additional course$ then each will be treated as non-credit course.
urriculum ? Sc!eme of "#amination
F'+ST S"M"ST"+
3+.A)'AAT'3) B"-A*'3(+
ourse ode@ MBA &%& redit (nits@ %<
ourse 3;BectiCes
To help the students gain knowledge about the functions and responsibilities of the manager and to provide
students an understanding of &uman ;ehaviour in organi5ations at individual$ group and organi5ational level so
as to enhance their managerial effectiveness.
ourse ontents
Module '@ 'ntroduction to Self and Management
The Transactional Analysis$ 6anaging and 6anagers$ The !hallenges of 6anagement$ The Practice and Study
of 6anagement$ Schools of 6anagement
Module ''@ 'ndiCidual
%earning$ Perception$ Personality$ !onflict 6anagement$ 6otivation and :ob Performance
Module '''@ 'ndiCidual in t!e .rou0
@roup Processes$ 8ntroduction to team$ %eadership$ Power and Politics
Module '*@ 'ndiCidual in t!e 3rganiDation
-rgani5ational Structure$ -rgani5ational 1esign$ -rgani5ational !ulture
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
@reenberg$ :. B ;aron$ /.A. (**,#$ ;ehaviour in -rgani5ations$ Pearson "ducation.
:ohn 9. Cewstrom and Geith 1avis$ 'DD)#$ -rgani5ational ;ehaviour0 &uman ;ehaviour at 9ork$ Tata
6c@raw &ill$ Cew 1elhi
%uthans$ ?. (**,#$ -rgani5ational ;ehaviour$ 6c@raw > &ill 8nternational "dition.
/. 1. Agarwal$ 'DD,#$ -rganisation and 6anagement$ Tata 6c@raw &ill$ Cew 1elhi
/obbins$ S.P. (**,#$ -rgani5ational ;ehaviour$''th "dn.#$ Prentice &all 8ndia.
Schermerhorn$ :./. :r.H &unt$ :.@. B -sborn$ /.C. 'DA,#$ 6anaging -rgani5ational ;ehaviour$ :ohn 9iley
B Sons.
Srivastava$ S. (***#$ -rgani5ational ;ehaviour$ @algotia Publications.
A3()T'). F3+ MA)A."M")T
ourse ode@ MBA &%$ redit (nits@ %<
ourse 3;BectiCes
Participants in this course will develop the essential ability of all managers$ to use complex accounting
information as a platform for decision-making. As the course unfolds$ participants will build an increasingly
sophisticated level of understanding of the language of accounting and its key concepts. 8n addition the course
develops skills in interpreting earnings statements$ balance sheets$ and cash flow reports. This ability to analy5e
financial statements will enable participants to deal more effectively with strategic options for their businesses
or business units.
ourse ontents
Module '@ Accounting Basics
8ntroduction$ ?oundations$ Accounting policies$ Accounting and management control$ ;ranches of accounting$
/ecording of transactions and classification$ Trial ;alance B "rrors$ !ash book
Module ''@ Final Accounts
Preparation$ Ad.ustments$ Analysis$ 1epreciation Accounting$ /eserves B Provisions. ?orm and contents of
financial statements with reference to 8ndian !ompanies Act.
Module '''@ Financial Statement Anal:sis
/elation and !omparison of Accounting data and using financial statement information$ /atio Analysis$ !ash
flow analysis. 1etermination of "xisting and future capital re=uirement.
Module '*@ ost Accounting
"lements of cost$ !ost !lassification and Allocation$ !ost Sheet
Module *@ Management Accounting
"mergence of 6anagement Accounting$ 6arginal !osting and !ost 3olume Profit Analysis$ ;udgeting
B 3ariance Analysis.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
;hattacharya$ S.G. and 1earden$ : (**<#$Accounting for 6anagement$ 3ikas Publishing &ouse
Carayanaswamy / (**,#$?inanacial Accounting > A 6anagerial Perspective$ Prentice &all of 8ndia.
6aheshwari S C and S G 6aheshwari (**<#$ Accounting for 6anagement$ 3ikas Pub. &ouse.
Tulsian$ P.! (**<#$ ?inancial Accounting$ Tata 6c@raw &ill.
;aner.ee$ A (**,#$ ?inancial Accounting$ "xcel ;ooks.
@hosh$T.P (**,#$ ?undamentals of 6anagement Accounting$ "xcel ;ooks
"3)3M' A)A/YS'S
ourse ode@ MBA &%> redit (nits@ %<
ourse 3;BectiCes
To familiari5e the students with theoretical concepts of modern "conomic Analysis so that they can use these as
inputs in managerial decision making process. "mphasis would be laid on the understanding of key economic
variables both at micro and macro level which influence the business operations and strategies of the firm and
the business environment under which they operate.
ourse ontents
Module '@ T!eor: of ,emand and Su00l:
Cature and scope of economic analysis0 its relevance for managerial decision making$ 1emand analysis0 nature
of demand for a product- individual demand and market demand$ demand by market segmentation. 1emand
function and determinants of demand. Supply function0 determinants of supply of a product$ law of supply.
"lasticity of supply.
!oncept of elasticity of demand- income$ cross$ price and adverti5ing elasticity. Theorems on the price elasticity
of demand. Applications of the concept of price elasticity of demand in business decisions. 1emand forecasting-
need for forecasting and techni=ues of forecasting. !ost concepts0 costs relevant for management decision
making. "conomies of scale0 internal and external. !ost function0 cost and output relationship.
Module ''@ T!eor: of Production and ost
Production analysis0 Production function-neo-classical$ !obb- 1ouglas$ %eontief. %east cost combination of
inputs for a firm. !oncept of an iso=uant-smooth curvature and right angle. /eturns to scale and returns to a
factor. "xpansion path of a firm. !ost Analysis0 !ost relevant for management decision making. "conomies of
scale0 !ost ?unction0 !ost and output relationship. An Analysis of the -b.ectives of a ;usiness ?irm0 Profit
6aximi5ation 6odel$ ;aumoulIs Sales 6aximi5ation 6odel$ 6arrisIs 6odel of J6anagerial "nterpriseI
9illiamsonIs 6odel -f J6anagerial 1iscretion.
Module '''@ Mar4et Structure@ Price and 3ut0ut ,ecisions
Pricing and -utput decisions > Perfectly !ompetitive and 6onopoly 6arket Pricing and -utput 1ecisions-
Under 6onopolistically !ompetitive 6arket- Product 1ifferentiationH Price 1iscriminating 6onopolistH 6odels
of -ligopolistic 6arket0 Price /igidity > The Ginky 1emand !urve 6odel 8nterdependence - The !ournot
6odel$ Price %eadership 6odels$ !artels and !ollusion.
Module '*@ Macro "conomics Anal:sis
"conomic Policy and Analysis0 6acro "conomic 3ariables and ?unctional /elationships. ;usiness
"nvironment0 ?actors 8nfluencing the ;usiness "nvironment. Cational 8ncome Analysis. 6odels of !ircular
?low of 6oney-8ncorporating Savings 8nvestment$ ?oreign Trade and @overnment Sector. !onsumption
?unction$ Saving ?unction and investment ?unction. !oncepts of 8nvestment 6ultiplier. ?actors 8nfluencing
!onsumption ?unction. 1emand and Supply of 6oney0 Transaction$ Precautionary and Speculative 1emand
for 6oneyH %i=uidity preference functionH !omponents of 6oney Supply. ;usiness !ycles0 An Analysis of
?luctuation in the level of "conomic Activity. Phases of ;usiness !ycles.
8nflation and 1eflation0 1emand > Pull and !ost > Push 8nflation. 8mpact of 8nflation . Analysis of Policies to
control inflation. 1eflation. 6onetary Policy0 -b.ectives of 6onetary Policy. ?unction of !entral ;ank. !redit
Policy and its implications on the !orporate Sector. ?iscal Policy0 meaning$ ob.ectives and impact on economy.
6oney 6arket$ !apital 6arket and ?oreign "xchange 6arket.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
@upta$ @.S. (**<#$ 6anagerial "conomics$ Tata 6c@raw &ill
Peterson$ &.! and %ewis$ 9.!. (**,#$ 6anagerial "conomics$ Prentice &all of 8ndia
/ ?erguson$ /.$ ?erguson$ @.: and /othschild$ /. 'DD)# ;usiness "conomics$ 6acmillan 8ndia.
!handra$ P.(**<#$ Pro.ect0 Preparation$ Appraisal$ 8mplementation and /eview$ Tata 6c@raw &ill.
MA+9"T'). MA)A."M")T
ourse ode@ MBA &%< redit (nits@ %>
ourse 3;BectiCes
The ob.ective of this course is to provide the students exposure to modern marketing concepts$ tools$ and
techni=ues$ and help them develop abilities and skills re=uired for the performance of marketing functions.
ourse ontents
Module '@ (nderstanding Mar4eting in )ew Pers0ectiCe
?undamentals of 6arketing$ !ustomer 3alue and Satisfaction$ !ustomer 1elight$ !onceptuali5ing Tasks and
Philosophies of 6arketing 6anagement$ 3alue !hain$ Scanning the 6arketing "nvironment$ 6arketing 6ix
"lements$ 1ifference between marketing and Selling$ /elationship marketing$ Social marketing$ Strategic
Planning in marketing$ formulating the marketing plan.
Module ''@ Anal:Ding onsumers ? Selecting Mar4ets
The factors influencing consumer behavior. The stages in the buying process$ the buying decision making
process$ factors effecting the buying decision.$ 6arket Segmentations$ %evels of 6arket Segmentations$
Patterns$ Procedures$ /e=uirement for "ffective Segmentation$ "valuating the 6arket Segments$ Selecting the
6arket Segments$ Tool for !ompetitive 1ifferentiation$ 1eveloping a Positioning Strategy.

Module '''@ Managing Product ? Pricing Strategies
!lassification of products$ Cew Product development$ stages of product development$ Adoption process$
Product mix decisions and line management$ %ength$ width and depth of a line$ line analysis$ and brand
management$ product life cycle$ stages in lifecycle and factors affecting each stage$ 6anaging product life
cycles. Setting the price$ adapting the price$ initiating and responding the price changes$
Module *'@ ,esigning@ Managing t!e 'ntegrated ommunication
!hannel functions and flows. !hannel design decisions. !hannel management decisions. !hannel
dynamicsHvertical hori5ontal and multi channel marketing systems. 6arket %ogistics decisions.
"ffective !ommunication$ 8ntegrated 6arketing !ommunication$ 6arketing !ommunication Process$
Promotion mix$ Advertising$ Personal Selling$ Sales Promotion and Publicity and Public /elations$ 1irect
6arketing$
Module *@ "merging Trends in Mar4eting
An 8ntroduction to 8nternet 6arketing$ 6ulti %evel 6arketing$ "-6arketing$ @reen 6arketing$ "vent
6arketing$ Types of "vents$ Sponsorship$ !ause /elated 6arketing$ 6arketing for Con Profit -rgani5ations
6arketing Strategies for %eaders$ !hallenges$ ?ollowers and Cichers
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Gotler$ Geller$ Goshy$ :ha$ (**A#$ 6arketing 6anagement> A South Asian Perspective$ Pearson 8ndia Pvt.
Gurt5$ (**A# Principles of 6arketing$ !engage %earning$ 8ndia$
S. Ceelamegham$ (**D#$ 6arketing 8n 8ndia$3ikas publishing house$
;iplo ;ose$ (**A#$ 6arketing 6anagement$ &imalaya Publishing &ouse.
Paul ;aines$ !hris ?ill$ Gelly Page$ (**D#$ 6arketing$ -xford University Press
9inner (**D#$ 6arketing 6anagement$Pearson 8ndia Pvt.
9illiam %. Pride and -.!. ?errell$ 'DD)# 6arketing !oncepts and Strategies$ ;oston$ &oughton 6ifflin.
!5inkota and Gotabe $ (**7# 6arketing 6anagement$ !engage %earning$ 8ndia
"vans$ (**A#$ 6arketing 6anagement$ !engage %earning$8ndia
/a.an Saxena$ (*'*# $ 6arketing 6anagement$Tata 6c@raw &ill
')F3+MAT'3) T"-)3/3.Y F3+ MA)A."+S
ourse ode@ MBA &%F redit (nits@ %>
ourse 3;BectiCes
This course will expose students to developments in computer technology and understand the working of a
computer system. 8t will introduce end-user computing and build skills in using 8T and understanding various
technologies like internet$ telecom$ 1;6S concepts$ e-commerce etc. The course will expose the students to the
latest trends in computer.
ourse ontents
Module '@ ,ata +esource Management
8ntroduction to 1;6S$ ;enefits of 1;6S over traditional file system$ Types of 1;6S$ Application of 1;6S
using 6S-A!!"SS 2 -/A!%" as a tool for understanding of 1;6S concepts. S4% 4uery handling $ ?orms$
!oncept of 1ata 9arehouses and 1ata 6arts$ 8ntroduction to 1ata !enters. Storage Technologies and
Architecture 1AT$ CAS$ SAC etc. #. %ive examples of storage strategies of companies like @oogle$ Ama5on
9al-6art dealing with storage crisis
Module ''@ Telecommunications and om0uter )etwor4s
Cetworked "nterprise 0- !omponents$ Types of networks$ Advantages of Cetwork "nvironment$ ;usiness Uses
of 8nternet$ 8ntranet and "xtranet$ 9eb (.*2).* $ 1istributed2!loud2@rid !omputing$ @P/S$ )@ B +@
technologies$ 3-8P and 8PT3.

Module '''@ "lectronic ommerce S:stems
8ntroduction to e-!ommerce and 6-!ommerce$ Advantages and 1isadvantages of each. !oncept of ;(;$ ;(!$
!(! $ with examples. !oncept of 8nternet ;anking and -nline Shopping$ "lectronic Payment Systems$
development of e-commerce store
Module '* @- e-goCernance
!oncept of e-governance $ 9orld Perspective $ 8ndian Perspective $ Technologies for e-governance $ e-
governance as an effective tool to manage the countryIs citi5ens and resources$ Advantages and 1isadvantage of
"-governance$ "-governance perspective in 8ndia. 1iscussion on e-chaupal$ ;hoomi etc. .
Module *@ Securit: Management
The 8nformation Security$ System 3ulnerability and Abuse$ $ Security Threats 6alicious Software $ &acking
etc.# and counter measure . 1efinition of !yber !rime and Types . Antivirus$ ?irewalls$ Anti-Spyware $ Security
Audit $ 1iscussion on -verview of 8T-A!T (***.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Corton P (*'*#$ 8ntroduction to !omputers$ Tata 6c@raw-&ill
Potter T (*'*#$ 8ntroduction to !omputers$ :ohn 9iley B Sons Asia# Pvt %td
6orley 1 B Parker !S (**D#$ Understanding !omputers > Today and Tomorrow$ Thompson Press
:awadekar$ 9S (**D#H 6anagement 8nformation SystemH Tata 6c @raw &ill
6clead / B Schell @ (**D#$ 6anagement 8nformation SystemsH Pearson Prentice &all
-I;rein$ :A (**D#H 8ntroduction to 8nformation SystemsH Tata 6c @raw &ill

E(A)T'TAT'*" T"-)'E("S ') MA)A."M")T
ourse ode@ MBA &%7 redit units@ %<
ourse 3;BectiCes
The aim of this course is to develop the understanding of various statistical tools used for decisions making and
how each applies to and can be used in the business environment using contemporary software.
ourse ontents
Module '@ 'ntroduction
Application of Statistics in ;usinessH !lassification of 1ataH 8nterpretation of computer output of diagrammatic
and graphical presentation of data$ measures of central tendency$ measures of dispersion and skewness.
Module ''@ Pro;a;ilit: and Pro;a;ilit: ,istri;utions
!oncepts of Probability$ Probability /ules$ Probability of an event under condition of Statistical 8ndependence
and Statistical dependence$ ;ayeIs TheoremH Probability 1istributions0 ;inomial Probability 1istribution$
Poisson Probability 1istribution and Cormal Probability 1istribution.
Module '''@ Sam0ling and Sam0ling ,istri;ution
Sampling0 ;asic !oncept$ Types of Sampling "rrors and Precautions$ Sampling 1istribution of the mean$
Sampling distribution of proportion$ 1etermining of sample si5e for estimating population mean K.

Module '*@ Tests of -:0ot!esis
Cull and Alternative hypothesis$ -ne-Tailed and Two-Tailed tests of hypothesis$ Type 8 and Type 88 error$
population mean 0 L known$ population mean 0 L unknown$ population proportion. &ypothesis Testing to
compare two populations0 Test for two population means 8ndependent Samples#$ Tests for two population
means 1ependent Samples#$ Tests for two population proportions 8ndependent Samples#$ Tests for two
population variances 1ependent Samples#$ ?-test$ !hi > S=uare Test
Module *@ Forecasting Tec!niGues
!orrelation - Garl Person$ SpearmanIs /ank methods$ /egression Analysis > "stimated regression e=uation$
least s=uares method$ coefficient of determination$ interpretation of computer output for /egression$ Time
Series Analysis- 3ariation in Time Series$ Cumerical application of trend analysis.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Anderson 1./H Sweeny 1.:$ 9illiams T.A (**(#$ Statistics for ;usiness and "conomics$ !engage learning.
Ga5inier %.:.$ B Pohl C.?. (**+#$ ;asic Statistics for ;usiness and "conomics$ Cew Mork0 6c@raw &ill.
%evin /ichard 8. B /ubin 1avid S.'DDA#$ Statistics for 6anagement$ Pearson "ducation 8ndia
Stephen .G.!. (**(#$ Applied ;usiness Statistics0 Text$ Problems and !ases. Cew Mork0 &arper and /ow.
Sharma$ :.G. (**7#$ ;usiness Statistics$ Pearson "ducation 8ndia.
B(S')"SS 3MM()'AT'3) H '
ourse ode@ MBA &<$ redit (nits@ %&
ourse 3;BectiCes
-ne cannotJnot communicateI. This course is designed to facilitate our young Amitians to communicate
effectively by emphasi5ing on practical communication through refurbishing their existing language skills and
also to bring one and all to a common take-of level.
ourse ontents
Module '@ Fundamentals of ommunication
/elevance of communication
"ffective communication
6odels of communication
"ffective use of language
Module ''@ Tools of ommunication
Proficiency in "nglish > The international
%anguage of business
;uilding vocabulary
1enotative B connotative#
"xtensive vocabulary drills
Synonyms 2 Antonyms 2 &omonyms#
-ne 9ord substitution
8dioms B phrases
6echanics and Semantics of sentences
9riting sentences that really communicate
;revity$ !larity$ and Simplicity#
8mproving the tone and style of sentences
Module '''@ Barriers to "ffectiCe (se of /anguage
Avoiding clichNs
/emoving redundancies
@etting rid of ambiguity
"uphemism
:argons
!ode switching

)ote@ Two tests of (* marks of one hour duration each will be conducted over and above the teaching hours.
They will have to be programmed accordingly.
"#amination Sc!eme
om0onents T& T$ AF * ., .P A
1eig!tage (2) (* (* (, '* '* '* ,
!A? > !ommunication Assessment ?ile
@1 > @roup 1iscussion
@P > @roup Presentation

+eferences
9orking in "nglish$ :ones$ !ambridge
;usiness !ommunication$ /aman > Prakash$ -xford
"choes0 :ha 6adhulika0 -rient %ongman
Practical "nglish Usage$ Swan 6 $ !ambridge
B"-A*'3(+A/ S'")" H '
ourse ode@ MBA &<> redit (nits@ %&
ourse 3;BectiCes
This course aims at imparting an understanding of self and the process of self exploration$ learning strategies for
development of a healthy self esteem$importance of attitudes and their effect on work behavior$effective
management of emotions and building interpersonal competence.
ourse ontents
Module '@ (nderstanding Self
?ormation of self concept
1imension of Self
!omponents of self
Self !ompetency
Module ''@ Self-"steem@ Sense of 1ort!
6eaning and Cature of Self "steem
!haracteristics of &igh and %ow Self "steem
8mportance B need of Self "steem
Self esteem at work
Steps to enhance Self "steem
Module '''@ "motional 'ntelligence@ Brain Power
8ntroduction to "8
1ifference between 84$ "4 and S4
/elevance of "8 at workplace
Self assessment$ analysis and action plan
Module '*@ Managing "motions and Building 'nter0ersonal om0etence
Ceed and importance of "motions
&ealthy and Unhealthy expression of emotions
Anger0 !onceptuali5ation and !ycle
1eveloping emotional and interpersonal competence
Self assessment$ analysis and action plan
Module *@ /eading T!roug! PositiCe Attitude
Understanding Attitudes
?ormation of Attitudes
Types of Attitudes
"ffects of Attitude on
;ehaviour
Perception
6otivation
Stress
Ad.ustment
Time 6anagement
"ffective Performance
;uilding Positive Attitude
Module *'@ "nd-of-Semester A00raisal
3iva based on personal .ournal
Assessment of ;ehavioural change as a result of training
"xit %evel /ating by Self and -bserver
+eferences
Towers$ 6arc 'DD7#$ Self "steem$ American 6edia
!ovey$ /. Stephen 'DD(#$Seven habits of &ighly "ffective People$Simon B Schuster %td.
Ghera Shiv'DDD#$ Mou !an 9in$ 6acmillan
@egax Tom$ 9inning in the @ame of %ife$ &armony ;ooks
!hatter.ee 1ebashish 'DDA#$ %eading !onsciously$ 3iva ;ooks Pvt %td.
1r. 1inkmeyer 1on$ 1r. %osoncy %ewis$ The Skills of "ncouragement0 St. %ucie Press.
Singh$ 1alip (**(#$ "motional 8ntelligence at work$ Sage Publications.
@oleman$ 1aniel 'DD,#$"motional 8ntelligence$;antam ;ooks
@oleman$ 1aniel 'DDA#$9orking with ".8.$;antam ;ooks.
F+")- - '
ourse ode@ MBA &<< redit (nits@ %$
ourse 3;BectiCes
To familiari5e the students with the ?rench language with the phonetic systemH accentsH mannersH cultural
aspects. To enable the students to establish first contactsH and identify things and talk about things

ourse ontents
(nitI &
ontenu le#ical@ (nitI &@ Premiers contacts
'. Commer des ob.ets$ sIadresser poliment O =uel=uIun
(. se prNsenter$ prNsenter =uel=uIun
). entrer en contact 0 dire tu ou vous$ Npeler
+. dire oP on travaille$ ce =uIon fait
,. communi=uer ses coordonnNes
(nitI $@ 3;Bets
'. identifier des ob.ets$ expli=uer leur usage
(. 1ire ce =uIon possQde$ faire un achat$ discuter le prix.
). 6onter et situer des ob.ets
+. 1Ncrire des ob.ets
,. comparer des ob.ets$ expli=uer ses prNfNrences
ontenu grammatical@ '. articles indNfinis$ masculin et fNminin des noms$ pluriel des noms
(. :e$ il$ elle su.ets$ verbes parler$ habiter$ sIappeler$ Rtre$ avoir$ masculin et
fNminin des ad.ectifs de nationalitN
). tu$ vous su.ets$ verbes parler$ aller$ Rtre$ cIest moi2cIest toi
+. verbes faire$ connaStre$ vendre$ cIest2il est T profession$ =ui est-ce U =uIest-
ce =ue ... U
,. article dNfini$ complNment du nom avec de$ =uel interrogatif
<. ad.ectifs possessifs '#$ pour T infinitif
7. verbe avoir$ ne...pas2pas de$ =uestion avec est-ce =ue U$ =uestion nNgative$
rNponse Si
A. PrNpositions de lieu$ il y a2=uIest-ce =uIil y a
D. accord et place des ad.ectifs =ualificatifs$ il man=ue...
'*. comparatifs et superlatifs$ pronoms toni=ues$ pronom on
"#amination Sc!eme
om0onents T& T$ ' * A
1eig!tage (2) (* (* (* (* ', ,
! > Pro.ect TPresentation
8 > 8nteraction2!onversation Practice
+eferences
le livre O suivre 0 ?ranVais.!om 1Nbutant#
."+MA) - '
ourse ode@ MBA &<F redit (nits@ %$
ourse 3;BectiCes
To enable the students to converse$ read and write in the language with the help of the basic rules of grammar$
which will later help them to strengthen their language.
To give the students an insight into the culture$ geography$ political situation and economic opportunities
available in @ermany
ourse ontents
Module '@ 'ntroduction
Self introduction0 heissen$ kommen$ wohnwn$ lernen$ arbeiten$ trinken$ etc.
All personal pronouns in relation to the verbs taught so far.
@reetings0 @uten 6orgenW$ @uten TagW$ @uten AbendW$ @ute CachtW$ 1anke sehrW$ 1ankeW$ 3ielen 1ankW$ es tut
mir %eidW#$
&allo$ wie gehtIsU0 1anke gutW$ sehr gutW$ primaW$ ausge5eichnetW$
"s gehtW$ nicht so gutW$ so la laW$ miserabelW
Module ''@ 'nterCiews0iel
To assimilate the vocabulary learnt so far and to apply the words and phrases in short dialogues in an interview
> game for self introduction.
Module '''@ P!onetics
Sound system of the language with special stress on 1ipthongs
Module '*@ ountries, nationalities and t!eir languages
To make the students ac=uainted with the most widely used country names$ their nationalitie and the language
spoken in that country.
Module *@ Articles
The definite and indefinite articles in masculine$ feminine and neuter gender. All 3egetables$ ?ruits$ Animals$
?urniture$ "atables$ modes of Transport
Module *'@ Professions
To ac=uaint the students with professions in both the genders with the help of the verb EseinF.
Module *''@ Pronouns
Simple possessive pronouns$ the use of my$ your$ etc.
The family members$ family Tree with the help of the verb Eto haveF
Module *'''@ olours
All the color and color related vocabulary > colored$ colorful$ colorless$ pale$ light$ dark$ etc.
Module 'J@ )um;ers and calculations H Cer; K4ostenL
The counting$ plural structures and simple calculation like addition$ subtraction$ multiplication and division to
test the knowledge of numbers.
E9ie viel kostet dasUF
Module J@ +eCision list of Euestion 0ronouns
9 > 4uestions like who$ what$ where$ when$ which$ how$ how many$ how much$ etc.
"#amination Sc!eme
om0onents T& T$ ' * A
1eig!tage (2) (* (* (* (* ', ,
! > Pro.ect T Presentation
8 > 8nteraction2!onversation Practice
+eferences
9olfgang &ieber$ %ern5iel 1eutsch
&ans-&einrich 9angler$ Sprachkurs 1eutsch
Schul5 @riesbach$ 1eutsche Sprachlehre fXr AuslYnder
P.% Ane.a$ 1eutsch 8nteressant - '$ ( B )
/osa-6aria 1allapia55a et al$ Tangram Aktuell A'2'$(
;raun$ Cieder$ SchmZe$ 1eutsch als ?remdsprache 'A$ @rundkurs
SPA)'S- H '
ourse ode@ MBA &<7 redit (nits@ %$
ourse 3;BectiCes
To enable students ac=uire the relevance of the Spanish language in todayIs global context$ how to greet each
other. &ow to present 2 introduce each other using basic verbs and vocabulary.
ourse ontents
Module '
A brief history of Spain$ %atin America$ the language$ the culture[and the relevance of Spanish language in
todayIs global context.
8ntroduction to alphabets.
Module ''
8ntroduction to JSaludosI &ow to greet each other. &ow to present2 introduce each other#.
@oodbyes despedidas#
The verb llamarse and practice of it.
Module '''
!oncept of @ender and Cumber
6onths of the years$ days of the week$ seasons. 8ntroduction to numbers '-'**$ !olors$ /evision of numbers
and introduction to ordinal numbers.
Module '*
8ntroduction to S"/ and "STA/ both of which mean To ;e#./evision of JSaludosI and J%lamarseI. Some
ad.ectives$ nationalities$ professions$ physical2geographical location$ the fact that spanish ad.ectives have to
agree with gender and number of their nouns. "xercises highlighting usage of Ser and "star.
Module *
Time$ demonstrative pronoun "ste2esta$ A=uel2a=uella etc#
Module *'
8ntroduction to some key A/ 2"/28/ ending regular verbs.
"#amination Sc!eme
om0onents T& T$ ' * A
1eig!tage (2) (* (* (* (* ', ,
! > Pro.ect T Presentation
8 > 8nteraction2!onversation Practice
+eferences
"spa\ol$ "n 1irecto 8 A
"spa\ol Sin ?ronteras
S"3), S"M"ST"+
-(MA) +"S3(+" MA)A."M")T
ourse ode@ MBA $%& redit (nits@ %<
ourse 3;BectiCes
The ob.ective of this course is to help the students develop an understanding of the dimensions of the
management of human resources$ with particular reference to &/6 policies and practices in 8ndia.
ourse ontents
Module '@ -uman +esource Management in Pers0ectiCe
Cature and scope of &/6$ &/6 functions$ &/6 models$ understanding concepts of Personnel 6anagement$
&uman /esource 1evelopment and Strategic &uman /esource 6anagement$ &/ "nvironment $ !hanging /ole
of &/.
Module ''@ Meeting -uman +esource +eGuirements
:ob Analysis$ :ob 1escription$ Strategic &uman /esource Planning$ /ecruitment$ Selection Process$ 6ethods >
8nterview$ Tests$ Placement and 8nduction
Module '''@ Training ? ,eCelo0ing of "m0lo:ees
Training and 1evelopment$ Understanding of Performance 6anagement Systems$ Potential Appraisal$ !areer
1evelopment
Module '*@ Managing om0ensation
:ob evaluation$ 6ethods of :ob "valuation$ Strategic !ompensation$ "=uity Theory$ !omponents of Pay
Structure$ 1esigning and Administration of 9age and Salary Structure$ 9age /egulations in 8ndia
Module *@ "m0lo:ee +elations
-verview of 8ndustrial /elations$ 8ndustrial disputes$ !ollective ;argaining$ 9orkers Participation and
6anagement$ @rievance handling
Module *'@ "merging Trends in -+M
-verview of &uman /esource 8nformation System &/8S#$ 8ntroduction to &/ Audit$ 8&/6 Practices$ !ross-
!ultural and 1iversity 6anagement$ 9ork-life integration$ &uman /esource -utsourcing
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Aswathappa. G$ (*''#$ &uman /esource 6anagement - Text B !ases$ <
th
"dn.#$ 6c@raw &ill$ Cew 1elhi
1essler @ (**,#. &uman /esource 6anagement$ Pearson "ducation$ 8ndia
6athis / % and :ackson : & (**<#. &uman /esource 6anagement$ '*
th
"dn.# !engage %earning$ 8ndian
Print.
Snell S and ;ohlander @ (**7#. &uman /esource 6anagement$ !engage %earning Thomson %earning#$
8ndian "dition
F')A)'A/ MA)A."M")T
ourse ode@ MBA $%$ redit (nits@ %<
ourse 3;BectiCes
The ob.ective of this course is to develop an understanding of short-term and long-term financial decisions of a
firm and various financial tools used in taking these decisions. 8t is also aimed to develop the understanding of
the financial environment in which a company operates and how it copes with it.
ourse ontents
Module '@ 'ntroduction
A ?ramework for ?inancial 1ecision-6aking- ?inancial "nvironment$ !hanging /ole of ?inance 6anagers$
-b.ectives of the firm.
Module ''@ *aluation once0ts
Time 3alue of 6oney$ /isk and /eturn$ ?inancial and -perating %everage.
Module '''@ Financing ,ecisions
!apital Structure and !ost of !apital, 6arginal !ost of !apital.
Module '*@ a0ital Budgeting
"stimation of !ash ?lows$ !riteria for !apital ;udgeting 1ecisions$ 8ssues 8nvolved in !apital ;udgeting$ /isk
analysis in !apital ;udgeting > An 8ntroduction.
Module *@ 1or4ing a0ital Management
?actors 8nfluencing 9orking !apital Policy$ -perating !ycle Analysis$ 6anagement of 8nventory$ 6anagement
of /eceivables$ 6anagement of !ash and 6arketable Securities$ ?inancing of 9orking !apital.
Module *'@ ,iCidend Polic: ,ecisions
An introduction@ 1ifferent Schools of Thought on 1ividend Policy.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
!handra$ P. (**<#$ ?inancial 6anagement0 Theory and Practice$ Tata 6c@raw &ill.
1amodaran$ A.(**+#$ !orporate ?inance0 Theory and Practice$ 9iley B Sons.
3an &orne$ :.!. (**<#$ ?inancial 6anagement and Policy$ Prentice &all of 8ndia.
;rearly$ /. A. and 6yers$ S. !. (**<#$ Principles of !orporate ?inance$ Tata 6c@raw &ill
Pike$ / and Ceale$ ;. 'DDA#$ !orporate ?inance and 8nvestment0 1ecisions and Strategies$ Prentice &all of
8ndia
/ustagi$ /.P. 'DDD#$ ?inancial 6anagement0 Theory$ !oncepts and Problems$ @algotia Publishing
!ompany.
Pandey$ 8.6. 'DDD#$ ?inancial 6anagement$ 3ikas Publishing &ouse
')T"+)AT'3)A/ B(S')"SS A), P+AT'"S
ourse ode@ MBA $%> redit (nits@ %>
ourse 3;BectiCes
This course provides a comprehensive overview of the role that international business plays in the global
economy. This knowledge shall help to understand the complexities$ risks and opportunities of international
business and provide a global perspective on international trade$ including foreign investments$ impact of
financial markets$ international marketing$ and the operation of 6C!Is. %earn business practices organi5ations
adopt to tap global opportunities. !reate awareness on career opportunities that exist in international business.
ourse ontents
Module '@ .lo;alisation ? Multinational or0orations
@lobalisation - 6eaning and implications H @lobalisation of markets and production H 1rivers of @lobalisation H
6odes of entry into international businessH The globalisation debate - arguments for and against H 1ifferences
between domestic and international business H 6ultinational !orporations- 1efinition$ Types$ -rganisation$
1esign B Structures$ &ead =uarters and Subsidiary relations.
Module ''@ 'ntroduction to 'nternational Trade
Theories- Theory of 6ercantilism$ Absolute advantage$ !omparative advantage$ &ecksher--hlin theory$ The
new product life cycle theory$ The new trade theory$ PorterIs diamond model H 8nstruments of 8nternational
trade policy > tariffs$ subsidies$ local content re=uirements$ administrative policies$ anti dumping policies$
political and
economic arguments for intervention H @ATT$ 9T-$ 8P/$ T/8PS$ T/86S$ @ATS$ 6inisterial !onferences$
Uruguay round of negotiationsH 8ntroduction to 8nternational Supply chain management B %ogistics H
8ntroduction to current "]86 policy.
Module '''@ 'nternational Business "nCironment
8mplication of environment differences0 a# "conomic factors > the determinants of economic development H b#
Political and %egal factors c# !ultural factors -!ulture$ 3alues$ Corms$ Social$ /eligious$ "thical$ %anguage$
"ducation H /egional 8ntegrations$ Trading ;locks - "uropean Union$ AS"AC$ AP"!$ CA?TA$ SAA/!$
AC1"AC PA!T and 6"/!-SU/ H @lobal sourcing and its impact on 8ndian 8ndustry - 8ndiaIs competitive
advantage B potential threats in industries like 8T$ Textiles$ @ems B :ewellery$ "ngineering etc.
Module '*@ 'ntroduction to 'nternational Financial S:stems
8nternational ?inancial 6arkets > "=uity$ 1ebt$ ?oreign "xchange B !ommoditiesH /ole B funding facilities of
9orld ;ank B 8nternational 6onetary System H 8nternational ?inancial /isks of Trade Payments$ ?18Is$ ?88Is$
"xpatriation$ /epatriation$ !urrency fluctuations etc. H 8ntroduction to ?oreign "xchange 6arket > functions$
nature$ trading$ rate determination$ currency convertibility H 8ntroduction to "xport and 8mport ?inance >
6ethods of payment in 8nternational Trade.
Module *@ 'ntroduction to 'nternational Business Practices
!ountry /isk Analysis > &ow to assess Political$ Social B "conomic risks H 8nternational 6arketing > Potential$
;arriers$ "ntry strategies$ 6arket selection$ locali5ation$ organi5ational structures in order to compete
effectively globallyH 1ecision-making and controlling practices H 1eveloping individual2team2organi5ational
skills$ knowledge B capabilities in intercultural communication$ international marketing$ cross-cultural
operations$ international negotiations B settlement of international business disputes H 8ndian companies
becoming 6ultinationals > Potential$ Ceed and Problems H 8nternational /egulatory B 1ispute Settlement
6echanisms H Practices in Social /esponsibility and "thics in 8nternational operations .
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
1aniels$:.1.$/adebaugh %.&.$Sullivan 1.P. B Prashant Salwan (*''#$ 8nternational ;usiness0
"nvironments and -perations$ Pearson &all$ 1elhi
Sundaram and ;lack$(**D#$ 8nternational ;usiness "nvironment, Prentice-&all -f 8ndia Pvt. %td.
;halla and /a.u$(*'*#$ 8nternational ;usiness "nvironment$ Sage Pu;lication
Apte$ P. @. 'DDA#$ 8nternational ?inancial 6anagement$ Tata 6c@raw &ill
?rancis !herulinam$(**A#$ 8nternational ;usiness$ -imala:a Pu;lis!ing -ouse
!harles &ill$(**7#$ 8nternational ;usiness$ 6c@raw &ill
MA+9"T'). +"S"A+-
ourse ode@ MBA $%< redit (nits@ %<
ourse 3;BectiCes
The aim of this course is of providing the relevant inputs of ;usiness /esearch 6ethods to the students so that
they could study systematically various complex management problems and derive solutions for the
same. ;esides the course work$ the students shall be re=uired to undertake a research pro.ect
incorporating the research techni=ues studied during the semester
ourse ontents
Module '@ )ature and Sco0e of Mar4eting +esearc!
6arketing research as input in decision making process$ 6arketing research and marketing information system.
Applications of marketing research$ Planning a research pro.ect0 Problem identification and formulation.
/esearch 1esign0 "xploratory$ 1escriptive and "xperimental research designs$ 6arket research on the 8nternet
Module ''@ ,ata ollection Met!ods
-bservation 6ethods and 4uestionnaire 6ethod$ 4uestionnaire 1esign0 Steps in constructing a =uestionnaire$
types of =uestions$ Attitude measurement and Scaling techni=ues0 /atio$ interval$ ordinal and nominal scales.
Sampling frame$ /eview of sample selection methods- Probability and non- probability$ sample si5e.
Module '''@ ,ata ollection and Field Force
?ield work procedure. !ommon sources of "rror in the ?ield 9ork. 6inimi5ing ?ieldwork "rrors$ Tabulation of
the !ollected 1ata.
Module '*@ ,ata Anal:sis
6ultivariate Techni=ues-?actor Analysis$ !on.oint Analysis$ !luster Analysis. 1iscrimental Analysis$
6ultidimensional Scaling.
Module *@ +e0ort 1riting
Pre-9riting !onsiderations$ ?ormat of the 6arketing /esearch /eport$ !ommon Problems "ncountered when
Preparing the 6arketing /esearch /eport. Presenting the /esearch /eport.
Module *'@ Selected a00lications of mar4eting researc!
8dentifying market segments$ Product /esearch$ Sales /esearch and Advertising /esearch.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
6alhotra$ Caresh (**7#H 6arket /esearch$Prentice &all of 8ndia
!hurchill$ @ilbert A$ %acobucci$ 1awn (**A#H 6arketing /esearch0 6ethodological ?oundations$ South
9estern
%uck$ 1avid : And /ubin$ /onald S$ 6arketing /esearch$ Prentice &all -f 8ndia
;eri$ @c.$ 6arketing /esearch$ Tata 6c@raw &ill
Thomas &. 9ancott and /. 9ancott$ 8ntroductory Statistics for ;usiness and "conomics$ :ohn 9iley and
Sons$ Cew Mork.
;urns$ Alvin ! and ;ush$ /onald ?0 6arketing /esearch$ Pearson "ducation
Software@
Students can use SPSS ',.* for analy5ing the data for marketing research.
The software is available in the computer lab.
3P"+AT'3)S MA)A."M")T
ourse ode@ MBA $%F redit (nits@ %>

ourse 3;BectiCes
The aim of this course is to develop understanding of the strategic and functional issues in the operational
environment of any organi5ation$ of the various decisions involving the operational activities$ and of the
methods which enable taking the best possible alternative decision.
ourse ontents
Module '@ 'ntroduction + hours#
8ntroduction of -perations ?unction and -perations 6anagement in Service B manufacturing industryH Types
of -perations ProcessesH -perations Strategy
Module ''@ Strategic ,ecisions '* hours#
Planning and 1esigning the Products2 Services0 4?1H ?acility %ocation0 ?actor /ating$ %oad-1istance$ !entre
of @ravity B 6edian 6ethodH ?acility %ayout0 A%;$ ;lock 1iagrammingH !apacity Planning and
management0 ;reak-"ven$ 1ecision TreeH Pro.ect 6anagement0 P"/T2 !P62 /esource %eveling#
Module '''@ 30erating ,ecisions < hours#
-perations scheduling and Se=uencing -ne Process$ :ohnsonIs /ule for two serial processes#H 8ntroduction to
Supply !hainH 8nventory !ontrol and management0 1eterministic and Probabilistic 6odels.

Module '*@ ontrolling and 'm0roCement ,ecision '* hours#
Productivity$ "fficiency and "ffectivenessH Process !apability$ Understanding 4ualityH 4uality !ostsH 7 4!
Tools$ 4! 6ethods and Acceptance SamplingH 8ntroduction to T46H !ontributions of 4uality @uruIs0 1eming$
?eigenbaum$ :uran$ !rosbyH 4uality circles$ Gai5enH 8ndustrial safety B "rgonomicsH @reen operations
management
"#amination Sc!eme
om0onents P E A M" ""
1eig!tage (2) , , , ', 7*
+eferences
"vans B !ollier (**7#$ -perations 6anagement0 An 8ntegrated @oods and Service Approach$ !engage
@aither B ?ra5er (**A#$ -peration 6anagement$ !engage Publication.
&ei5er$ /ender$ :agadeesh (**D#$ -perations 6anagement$ Pearson "ducation$ 8ndia
6ahadevan (**7#$ -perations 6anagement0 Theory and Practice$ Pearson "ducation$ 8ndia
6artinich$ : (**D#$ Production and -perations 6anagement$ 9iley Publication
/ussell and Taylor (**D#$ -perations 6anagement along the Supply !hain$ 9iley
/".A/ ASP"TS 3F B(S')"SS
ourse ode@ MBA $%M redit (nits@ %>
ourse 3;BectiCes
To give insight to various %egal Aspects of ;usiness so that the students are able to interpret the provisions of
some of the important laws and apply the same in commercial and industrial enterprises.
ourse ontents
Module '@ 'ndian ontract Act, &8M$
Cature and kinds of !ontracts$ !oncepts related to offer$ Acceptance and !onsideration$ Principles @overning
!apacity of Parties and ?ree !onsent$ %egality of -b.ects$ Performance and 1ischarge of !ontract$ ;reach of
!ontract and its /emedies$Special contracts of ;ailment and Pledge$ 8ndemnity and @uaratnee$ !ontract of
Agency.
Module ''@ Sale of .oods Act, &N>%
Sale and Agreement to Sell$ &ire Purchase > Pledge > 6ortgage > &ypothecation %ease.@oods > 1ifferent types
of @oods$ Passing of Property in @oods$ !onditions and 9arranties$ 1octrine of !aveat emptor$ /ights of an
unpaid Seller.
Module ''' @ )egotia;le 'nstruments Act, &88&
6eaning of Cegotiability and Cegotiable 8nstruments > !he=ues ;ill of "xchange and Promissory Cote >
!rossing of !he=ues > "ndorsement > 1ishonour of !he=ues.
Module *'@ om0an: /aw
!ompanies Act$ 'D,<-6eaning and types of companies$ ?ormation of a company$ 6emorandum and Articles of
Association$ Share !apital and Shareholders$ Prospectus and 8ssue of Shares$ ;uy ;ack of Shares$ 1ebentures$
!ompany 6eetings and Proceedings$ Powers$ 1uties$ %iabilities of 1irectors and 9inding up of !ompany.

Module *@ 'ndian Partners!i0 Act, &N>$
6eaning and definitions$ /egistration of partnerships$ Types of partners$ 1issolution$ %imited %iability
Partnership Act$ 'D)( > 6eaning B definitions$ 6eaning of designated partner$ /egistration of %%P$ Types of
partners$ 1issolution
Module *' @ 'ntellectual Pro0ert: /aws ('P+)
-verview of %aw B Procedure relating to Patents$ Trade marks B !opyrights$ 8nfringement
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
@ulshan SS (**)#$ "lements of 6ercantile %aw$ "xcel ;ooks$ C. 1elhi.
Guchhal 6S (*'*#$;usiness %aw$ 3ikas Publication
Tulsian P!$(**(#$ /elevance of ;usiness %aw$Tata 6c@raw &ills.
Singh Avtar$(**<#$"lements of 6ercantile %aw$S.!hand B Sons.
MA)A."+'A/ 3MP"T")Y A), A+""+ ,"*"/3PM")T
ourse ode@ MBA $%8 )on redit ourse
ourse 3;BectiCes
8n this course$ students will actively learn and practice .ob-related skills vital to becoming a successful manager
in contemporary organi5ations. !lass sessions will consist of diverse exercises$ self-assessments$ role plays$
etc.$ which help studentsI evaluate and develop their skills. 8t will help the students to perform well at an
acceptable entry level in each skill areaH and better interact with other students$ faculty$ alumni and industry
professionals.
ourse ontents
Module '@ 'ntroduction to Managerial om0etencies
;usiness Service Performance 6anagement and ?uture 6anagers$ managerial !ompetencies. 3alues for
managerial effectiveness and competencies in career development. 8ndividual career goals and action plan.
Module ''@ 'dentification of areer 300ortunities in *arious 'ndustries
8ndustry scenario and identifying career opportunities. Gey position competencies at entry level in different
industries and growth prospects. !areer /ecruitment 2 selection processes in various industries and companies.
Module '''@ areer ,eCelo0ment Process
1iagnostic instruments. Steps in career 1evelopment$ !areer !ounseling. Seeking$ giving and receiving face-
to-face feedback. Strategies for improving managerial competencies. -pportunities and tactics for developing
managerial competencies.
Module '*@ ,eCelo0ing S4ills for areer Pros0ects
&ow to succeed in interviews$ 6ock interviews and @1s. Special focus areas. !areer !lusters$ /ole of 6entor
in career development. 8mportance of "ntrepreneurial and leaderrship skills in career development.
Module *@ "n!ancing /earning T!roug! "#0erience S!aring
"xperience sharing of successful industry professionals$ entrepreneurs$ alumni and career specialists.
"#amination Sc!eme
&6 'ndiCidual .rowt! and Team Performance &F Mar4s
$6 'ndiCidual ,iagnostic File (Pre ? Post Semester) $F Mar4s
>6 .rou0 ,iscussion >% Mar4s
<6 Personal 'nterCiew S4ills >% Mar4s
+eferences
Golb$ -sland$ B /ubin$'DD,#$ -rgani5ational ;ehavior$ Prentice &all
&arnold /.9allace$(**+# $Personal development for life and work$ Thompson %earning
@reenhaus $(**+#$ !areer 6anagement $ Thompson %earning
B(S')"SS 3MM()'AT'3) H ''
ourse ode@ MBA $<$ redit (nits@ %&
ourse 3;BectiCes
This course is designed to hone the P/ skills of the budding managers and enable them to be an integral part of
the corporate communication network. The 3erbal !ommunication oral and written# will be the lingua franca of
this endeavour.
ourse ontents
Module '@ ommunication in Practice
3erbal !ommunication
'. !ommunication Cetworks
(. 1eveloping writing skills
8nter- office communication
The business letters
" mail > Ceti=uette eti=uette on the mail#
8ntra- office communication
6emos
Cotices
!irculars
Agenda and 6inutes
;usiness /eport writing
/esume writing
Module ''@ ross Functional ommunication
6arketing2 integrated marketing communication
Pro.ect management communication
&uman /esource communication
?inancial !ommunication
Module '''@ ommunication for Pu;lic +elations
?unctions and activities of P/
/eputation 6anagement
;uilding !orporate 8mage and 8dentity
Cegotiation Techni=ues
"#amination Sc!eme
om0onents T& T$ AF * ., .P A
1eig!tage (2) (* (* (, '* '* '* ,
!A? > !ommunication Assessment ?ile
@1 > @roup 1iscussion
@P > @roup Presentation
+eferences

;usiness !ommunication$ /aman > Prakash$ -xford
The -xford &andbook of !ommercial !orrospondence$ Ashley A$ -xford ;usiness !ommunication for
6anagers0 An Advanced Approach$ Penrose$ Thomson
;usiness !ommunication$ Gri5an$ Thomson
Understanding &uman !ommunication$ D2e$ Adler / -xford
B"-A*'3(+A/ S'")" - ''
ourse ode@ MBA $<> redit (nits@ %&
ourse 3;BectiCes
This course aims at imparting an understanding of0
Process of ;ehavioural communication
Aspects of interpersonal communication and relationship
6anagement of individual differences as important dimension of 8P/
ourse ontents
Module '@ Be!aCioural ommunication
Scope of ;ehavioural !ommunication
Process > Personal$ 8mpersonal and 8nterpersonal !ommunication
@uidelines for developing &uman !ommunication skills
/elevance of ;ehavioural !ommunication in relationship management
Module ''@ Managing 'ndiCidual ,ifferences in +elations!i0s
Principles
Types of issues
Approaches
Understanding and importance of self disclosure
@uidelines for effective communication during conflicts
Module '''@ ommunication limate@ Foundation of 'nter0ersonal +elations!i0s
"lements of satisfying relationships
!onforming and 1isconfirming !ommunication
!ulturally /elevant !ommunication
@uideline for !reating and Sustaining &ealthy !limate
Module '*@ 'nter0ersonal ommunication
8mperatives for 8nterpersonal !ommunication
6odels > %inear$ 8nteraction and Transaction
Patterns > !omplementary$ Symmetrical and Parallel
Types > Self and -ther -riented
Steps to improve 8nterpersonal !ommunication
Module *@ 'nter0ersonal +elations!i0 ,eCelo0ment
/elationship circle > Peer2 !olleague$ Superior and Subordinate
8nitiating and establishing 8P/
"scalating$ maintaining and terminating 8P/
1irect and indirect strategies of terminating relationship
6odel of ending relationship
Module *'@ "nd-of-Semester A00raisal
3iva based on personal .ournal
Assessment of ;ehavioural change as a result of training
"xit %evel /ating by Self and -bserver
+eferences
3angelist %. Anita$ 6ark C. Gnapp$ 8nter Personal !ommunication and &uman /elationships0 Third
"dition$ Allyn and ;acon
:ulia T. 9ood. 8nterpersonal !ommunication everyday encounter
Simons$ !hristine$ Caylor$ ;elinda0 "ffective !ommunication for 6anagers$'DD7# '
st
"dition !assell
&arvard ;usiness School$ "ffective !ommunication0 United States of America
;eebe$ ;eebe and /edmondH 8nterpersonal !ommunication$'DD<#H Allyn and ;acon Publishers.
F+")- - ''
ourse ode@ MBA $<< redit (nits@ %$
ourse 3;BectiCes
To enable the student
to talk about his time schedule
to talk about travel

ourse ontents
(nitI >, <@ 006 <$ to M$@
ontenu le#ical@ (nitI >@ "m0loi du tem0s
'. demander et donner lIheure$ des horaires
(. raconter sa .ournNe
). parler de ses habitudes au travail$ de ses loisirs
+. dire la date$ parler du temps =uIil fait
,. fixer rende5-vous au tNlNphone par e-mail#$ rNserver une table au restaurant
(nitI <@ *o:age
'. rNserver une chambre dIh^tel$ demander la note
(. expli=uer un itinNraire
). parler de ses dNplacements$ situer sur une carte
+. exprimer un conseil$ une interdiction$ une obligation
,. acheter un billet de train$ consulter un tableau dIhoraires
ontenu grammatical@ '. =uestion avec O =uelle heure U ad.ectifs dNmonstratifs
(. verbes pronominaux au prNsent$ les prNpositions O et de 0 aller O venir de
). adverbes de frN=uence$ pour=uoi... U Parce =ue ... U
+. expression indi=uant la date$ verbes impersonnels
,. verbe pouvoir T infinitif$ le lundi$ lundi prochain
<. ad.ectifs possessifs (#$ ad.ectif tout
7. impNratif prNsent '#$ nombres ordinaux
A. =uestions avec est-ce =ue U O et en T moyen de transport$ en2auTpays
D. verbes devoirTinfinitif$ il fautT infinitif$ il est interdit de
'*. verbes0 aller$ venir$ partir$ =uestions avec dIoP$ oP$par oP$ O =uel$ de =uel
"#amination Sc!eme
om0onents T& T$ ' * A
1eig!tage (2) (* (* (* (* ', ,
! > Pro.ect TPresentation
8 > 8nteraction2!onversation Practice
+eferences
le livre O suivre 0 ?ranVais.!om 1Nbutant#
."+MA) H ''
ourse ode@ MBA $<F redit (nits@ %$
ourse 3;BectiCes
To enable the students to converse$ read and write in the language with the help of the basic rules of grammar$
which will later help them to strengthen their language.
To give the students an insight into the culture$ geography$ political situation and economic opportunities
available in @ermany
8ntroduction to @rammar to consolidate the language base learnt in Semester - 8
ourse ontents
Module '@ "Cer:t!ing a;out Time and Time 0eriods
Time and times of the day.
9eekdays$ months$ seasons.
Adverbs of time and time related prepositions
Module ''@ 'rregular Cer;s
8ntroduction to irregular verbs like to be$ and others$ to learn the con.ugations of the same$ fahren$ essen$
lessen$ schlafen$ sprechen und Yhnliche#.
Module '''@ Se0ara;le Cer;s
To comprehend the change in meaning that the verbs undergo when used as such
Treatment of such verbs with separable prefixes
Module '*@ +eading and com0re!ension
/eading and deciphering railway schedules2school time table
Usage of separable verbs in the above context
Module *@ AccusatiCe case
Accusative case with the relevant articles
8ntroduction to ( different kinds of sentences > Cominative and Accusative
Module *'@ AccusatiCe 0ersonal 0ronouns
Cominative and accusative in comparison
"mphasi5ing on the universal applicability of the pronouns to both persons and ob.ects
Module *''@ AccusatiCe 0re0ositions
Accusative propositions with their use
;oth theoretical and figurative use
Module *'''@ ,ialogues
1ialogue reading0 J8n the market placeI
JAt the &otelI
"#amination Sc!eme
om0onents T& T$ ' * A
1eig!tage (2) (* (* (* (* ', ,
! > Pro.ect T Presentation
8 > 8nteraction2!onversation Practice
+eferences
9olfgang &ieber$ %ern5iel 1eutsch
&ans-&einrich 9angler$ Sprachkurs 1eutsch
Schul5 @riesbach$ 1eutsche Sprachlehre fXr AuslYnder
P.% Ane.a$ 1eutsch 8nteressant- '$ ( B )
/osa-6aria 1allapia55a et al$ Tangram Aktuell A'2'$(
;raun$ Cieder$ SchmZe$ 1eutsch als ?remdsprache 'A$ @rundkurs
SPA)'S- H ''
ourse ode@ MBA $<7 redit (nits@ %$
ourse 3;BectiCes
To enable students ac=uire more vocabulary$ grammar$ 3erbal Phrases to understand simple texts and start
describing any person or ob.ect in Simple Present Tense.
ourse ontents
Module '
/evision of earlier modules.
Module ''
Some more A/2"/28/ verbs. 8ntroduction to root changing and irregular A/2"/28/ ending verbs
Module '''
6ore verbal phrases eg$ 1ios 6io$ 4ue lastima etc#$ adverbs bueno2malo$ muy$ mucho$ bastante$ poco#.
Simple texts based on grammar and vocabulary done in earlier modules.
Module '*
Possessive pronouns
Module *
9riting2speaking essays like my friend$ my house$ my school2institution$ myself[.descriptions of people$
ob.ects etc$ computer2internet related vocabulary
"#amination Sc!eme
om0onents T& T$ ' * A
1eig!tage (2) (* (* (* (* ', ,
! > Pro.ect TPresentation
8 > 8nteraction2!onversation Practice
+eferences
"spa\ol$ "n 1irecto 8 A
"spa\ol Sin ?ronteras
T&8/1 S"6"ST"/
ST+AT".' MA)A."M")T
ourse ode@ MBA >%& redit (nits@ %>
ourse 3;BectiCes
The course is designed to help students to understand the concept of strategy and strategic management process.
Ac=uaint students with basic concepts and principles of strategic management$ develop and prepare
organi5ational strategies that will be effective for the current dynamic environment and likewise to impart the
strategic management conceptual framework which will increase studentsI skills and knowledge in identifying
and describing organi5ationsI strategic posture and direction.
ourse ontents
Module '@ 'ntroduction and Pur0ose of Strateg: Formulation
"volution and 8ntroduction of strategic management. !oncept and !lassification of !orporate and ;usiness
Strategy with &ierarchy definitionH Purpose of Strategy ?ormulation0 !oncept of 3ision$ 6ission and ;usiness
1efinition. 8mportance of Stakeholders in ;usiness.
Module ''@ Strategic Anal:sis
P"ST%" Analysis$ "nvironmental Threat and -pportunity Profile "T-P#$ Strategic Advantage Profile SAP#$
PorterIs 3alue !hain Analysis$ /esource ;ased 3iew of the ?irm-3/8- ?rameworkH 6arket Analysis-1avid
Aaker 6odel$!ompetitor Analysis$ 8ndustry Analysis using PorterIs five forces 6odelH Scenario analysis and
S9-T Analysis. Strategic implications of company decisions and Strategic response to changes in business
environment.
Module '''@ Strategic !oice H Traditional A00roac!
Portfolio Analysis using ;!@$ @" Cine !ell 6atrix$ &oferIs 6odel$ 6aking Strategic !hoices using
StricklandIs @rand Strategy Selection 6atrixH AnsoffIs Product 6arket @ridH !hoosing @eneric Strategies using
PorterIs 6odel of competitive advantage.
Module '*@ 'ndustr: Structures and om0etitiCe Strategies
8ndustry Structures and %ifecycle stages$ 6arketing 9arfare and 1ominance Strategies0 Advantages and
1isadvantages of 1efensive and -ffensive strategiesH 8nnovation as ;lue -cean Strategy.
Module *@ Strateg: 'm0lementation and "Caluation
8ssues in implementation0 /esource Allocation$ -rgani5ation Structure$ Social responsibilities > "thics.
6easuring performance and establishing strategic controls.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
9heelen and &unger$(**A#$ "ssentials of Strategic 6anagement$ Prentice &all 8ndia.
/amaswamy and Camakumari$'DDD#$ Strategic Planning0 ?ormulation of !orporate Strategy Text and
!ases$ 6acmillan 8ndia %td.$
:ausch B @lueck$'DAA#$ ;usiness Policy and Strategic 6anagement$ ,
th
"d.#$ 6c@raw &ill.
Thomson B Strickland$(**A#$ ;usiness Policy and Strategic 6anagement$ '(
th
"d.#$ 6c@raw &ill.
Pearce :ohn JA B /obinson /.;$'DD7#$ Strategic 6anagement0 Strategy ?ormulation and 8mplementation$
)
rd
"d.#$ A8.T.;.S. Publishers B 1istributors
/egular reading of all latest ;usiness .ournals0 &;/$ ;usiness 9orld$ ;usiness 8ndia$ ;usiness Today
MA)A.'). "J"//")"
ourse ode@ MBA >%$ )on redit ourse
ourse 3;BectiCes
To help the students of ;usiness 6anagement believe in excellence and create an environment that cultivates
the same. 8t aims at focusing on the basics and establishes a flexible strategic direction with a team-based
organi5ational concept as they work to advance their team and their department.
This course is designed to provide hands on experience for professional success. This common sense approach
combining self-examination surveys$ class exercises$ practical exposure and team work is applicable. The main
area to provide the practical exposure include small activities to a mega event such as guest lectures$ industry
visits$ placements$ seminars$ conferences$ management competitions$ corporate meet$ alumni meet$ publications
etc. The course will be delivered as under0
!lass room (*_
Practical A*_
ourse ontent
Module '@ 'ntroduction to "#cellence
Self-evaluation$ 1efinition of "xcellence$ !ultivating the Attitude B1eveloping the &abit for achieving
excellence
Module ''@ "#cellence for "Cer:one ? "#cellence for "Cer:t!ing
/ecogni5ing the 4ualities$ "xcellence for "verything0 "xternal vs. 8nternal$ -bstacles to "xcellence$ "xcellence
"thics$ Professional !haracteristics
Module '''@ Ac!ieCing "#cellence
8nstilling "xcellence$ 6anaging "xcellence$ /ewarding "xcellence
Module '*@ "#cellence 'ndicators
Types of 8ndicators$ ;uilding 6odels$ 1istinguishing !haracteristics
Module *@ A00l:ing "#cellence
Application of "xcellence$ Practical Steps$ Self-evaluation of achievements
"#amination Sc!eme
&6 'ndiCdual ,iagnostic File (carr: forward of M,) &F Mar4s
$6 Presentations $F Mar4s
>6 .rou0 ,iscussion >% Mar4s
<6 Personal 'nterCiew S4ills >% Mar4s
+eferences
"nglish $@ary$ (**,# JPhoenix without the ashes0 achieving organi5ation ."xcellence through common
sense 6anagementI$ !/! Press
B(S')"SS 3MM()'AT'3) H '''
ourse ode@ MBA ><$ redit (nits@ %&
ourse 3;BectiCes
JActions speak louder than words.I "very business communicator needs to understand the nuances of Jbody
language and voice.I This course is designed to enable the young Amitian to decipher the relevance of Ginesics$
Proxemics and Para %anguage that cater to the fundamental re=uirements of effective business presentations and
speeches.
ourse ontents
Module '@ )on-*er;al ommunication
Principles of non- verbal communication
Ginesics
Proxemics
Paralanguage and visible code
Module ''@ S0ea4ing S4ills
Pronunciation drills Ceutrali5ing regional pulls#
!onversational "nglish
@uidelines to an effective presentation
Module '''@ 'nterCiews and .,s
"#amination Sc!eme
om0onents T& T$ AF * ., .P A
1eig!tage (2) (* (* (, '* '* '* ,
!A? > !ommunication Assessment ?ile
@1 > @roup 1iscussion
@P > @roup Presentation
+eferences

;usiness !ommunication$ /aman > Prakash$ -xford
;usiness !ommunication for 6anagers0 An Advanced Approach$ Penrose$ Thomson
;usiness !ommunication$ Gri5an$ Thomson
Understanding &uman !ommunication$ D2e$ Adler / -xford
B"-A*'3(+A/ S'")" - '''
ourse ode@ MBA ><> redit (nits@ %&
ourse 3;BectiCes
This course aims to enable students to0
Understand the concept and building of teams
6anage conflict and stress within team
?acilitate better team management and organi5ational effectiveness through universal human values.
ourse ontents
Module '@ Teams@ An 3CerCiew
Team 1esign ?eatures0 team vs. group
"ffective Team 6ission and 3ision
%ife !ycle of a Pro.ect Team
/ationale of a Team$ @oal Analysis and Team /oles
Module ''@ Team ? Sociometr:
Patterns of 8nteraction in a Team
Sociometry0 6ethod of studying attractions and repulsions in groups
!onstruction of sociogram for studying interpersonal relations in a Team
Module '''@ Team Building
Types and 1evelopment of Team ;uilding
Stages of team growth
Team performance curve
Profiling your Team0 8nternal B "xternal 1ynamics
Team Strategies for organi5ational vision
Team communication
Module '*@ Team /eaders!i0 ? onflict Management
%eadership styles in organi5ations
Self Authori5ed team leadership
!auses of team conflict
!onflict management strategies
Stress and !oping in teams
Module *@ .lo;al Teams and (niCersal *alues
6anagement by values
Pragmatic spirituality in life and organi5ation
;uilding global teams through universal human values
%earning based on pro.ect work on Scriptures like /amayana$ 6ahabharata$ @ita etc.
Module *'@ "nd-of-Semester A00raisal
3iva based on personal .ournal
Assessment of ;ehavioural change as a result of training
"xit %evel /ating by Self and -bserver
+eferences
1avis$ G$-rgani5ational ;ehaviour
&oover$ :udhith 1$ "ffective Small @roup and Team !ommunication$ (**(#$&arcourt !ollege Publishers
%a?asto and %arson0 9hen Teams 9ork ;est$(**'#$ /esponse ;ooks Sage#$ Cew 1elhi
1ick$ 6c !ann B 6argerison$ !harles0 Team 6anagement$'DD(# "dition$ 3iva books
: 9illiam Pfeiffer ed.#$ Theories and 6odels in Applied ;ehavioural Science$ 3ol ($ @roup 'DD<#H Pfeiffer
B !ompany
Smither /obert 1.H The Psychology of 9ork and &uman Performance$ 'DD+#$ &arper !ollins !ollege
Publishers
F+")- - '''
ourse ode@ MBA ><< redit (nits@ %$
ourse 3;BectiCes
To furnish linguistic tools
to talk about work and problems related to work
to perform simple communicative tasks explaining a set back$ asking for a postponement of appointment$
give instructions$ place orders$ reserve#
to master the current social communication skills
oral dialogue$ telephone conversation#
9ritten e-mails$ reply to messages#
ourse ontents
(nitI F, 7@ 006 M< to &%<
ontenu le#ical@ (nitI F@ TraCail
'. manger au restaurant$ comprendre un menu$ commander
(. engager une conversation tNlNphoni=ue
). parler de sa formation$ de son expNrience$ de ses compNtences
+. /aconter des NvNnements passes
,. consulter sa boite e-mails$ rNpondre aux messages
(nitI 7@ Pro;lOmes
'. identifier un problQme$ demander des prNcisions
(. expli=uer un contretemps$ dNplacer un rende5-vous
). demander de lIaide par tNlNphone$ par e-mail#
+. donner des instructions
,. expli=uer un problQme$ suggNrer une solution
ontenu grammatical@
'. futur proche$ articles partitifs$ un peu de$ beaucoup de$ une bouteille de$ un
morceau de[
(. pronoms !-1$ venir de T infinitif$ verbes appeler au prNsent#
). passN composN avec avoir$ affirmatif et interrogatif$ savoir et connaStre
+. passN composN avec Rtre$ accord du participe passN$ nNgation
,. pronoms !-8$ Rtre en train de
<. ne[rien$ ne[personne$ ne[plus$ ne[pas encore$ =uIest-ce =ue2 =uIest-ce
=ui2=ui est-ce =ue2=ui est-ce =ui
7. passN composN des verbes pronominaux
A. si2=uandTprNsent$ ne[plus$ ne [pas encore
D. impNratif prNsent (# place du pronom et verbes pronominaux
'*. trop2pas asse5$ verbe devoir au conditionnel prNsent
"#amination Sc!eme
om0onents T& T$ ' * A
1eig!tage (2) (* (* (* (* ', ,
! > Pro.ect TPresentation
8 > 8nteraction2!onversation Practice
+eferences
le livre O suivre0 ?ranVais.!om 1Nbutant#
."+MA) - '''
ourse ode@ MBA ><F redit (nits@ %$
ourse 3;BectiCes
To enable the students to converse$ read and write in the language with the help of the basic rules of grammar$
which will later help them to strengthen their language.
To give the students an insight into the culture$ geography$ political situation and economic opportunities
available in @ermany
ourse ontents
Module '@ Modal *er;s
6odal verbs with con.ugations and usage
8mparting the finer nuances of the language
Module ''@ 'nformation a;out .erman: (ongoing)
8nformation about @ermany in the form of presentations or E/eferatF> neighbors$ states and capitals$ important
cities and towns and characteristic features of the same$ and also a few other topics related to @ermany.
Module '''@ ,atiCe ase
1ative case$ comparison with accusative case
1ative case with the relevant articles
8ntroduction to ) different kinds of sentences > nominative$ accusative and dative
Module '*@ ,atiCe Personal Pronouns
Cominative$ accusative and dative pronouns in comparison
Module *@ ,atiCe Pre0ositions
1ative preposition with their usage both theoretical and figurative use
Module *'@ ,ialogues
8n the /estaurant$
At the Tourist 8nformation -ffice$
A telephone conversation
Module *''@ ,irections
Cames of the directions
Asking and telling the directions with the help of a roadmap
Module *'''@ onBunctions
To assimilate the knowledge of the con.unctions learnt indirectly so far
"#amination Sc!eme
om0onents T& T$ ' * A
1eig!tage (2) (* (* (* (* ', ,
! > Pro.ect T Presentation
8 > 8nteraction2!onversation Practice
+eferences
9olfgang &ieber$ %ern5iel 1eutsch
&ans-&einrich 9angler$ Sprachkurs 1eutsch
Schul5 @riesbach$ 1eutsche Sprachlehre fXr AuslYnder
P.% Ane.a$ 1eutsch 8nteressant- '$ ( B )
/osa-6aria 1allapia55a et al$ Tangram Aktuell A'2'$(
;raun$ Cieder$ SchmZe$ 1eutsch als ?remdsprache 'A$ @rundkurs
SPA)'S- H '''
ourse ode@ MBA ><7 redit (nits@ %$
ourse 3;BectiCes
To enable students ac=uire knowledge of the Set2definite expressions idiomatic expressions# in Spanish
language and to handle some Spanish situations with ease.
ourse ontents
Module '
/evision of earlier semester modules
Set expressions idiomatic expressions# with the verb Tener$ Poner$ 8r[.
9eather
Module ''
8ntroduction to @ustar[and all its forms. /evision of @ustar and usage of it
Module '''
Translation of Spanish-"nglishH "nglish-Spanish. Practice sentences.
&ow to ask for directions using estar#
8ntroduction to 8/ T A T 8C?8C8T83" ?-/6 -? A 3"/;
Module '*
Simple conversation with help of texts and vocabulary
"n el restaurante
"n el instituto
"n el aeropuerto
Module *
/eflexives
"#amination Sc!eme
om0onents T& T$ ' * A
1eig!tage (2) (* (* (* (* ', ,
! > Pro.ect T Presentation
8 > 8nteraction2!onversation Practice
+eferences
"spa\ol$ "n 1irecto 8 A
"spa\ol Sin ?ronteras -Civel "lemental
S(MM"+ ')T"+)S-'P
ourse ode@ MBA >F% redit (nits@ %N
There are certain phases of every 8nternIs professional development that cannot be effectively taught in the
academic environment. These facets can only be learned through direct$ on-the-.ob experience working with
successful professionals and experts in the field. The internship programme can best be described as an attempt
to institutionali5e efforts to bridge the gap between the professional world and the academic institutions. "ntire
effort in internship is in terms of extending the program of education and evaluation beyond the classroom of a
university or institution. The educational process in the internship course seeks out and focuses attention on
many latent attributes$ which do not surface in the normal class room situations. These attributes are intellectual
ability$ professional .udgment and decision making ability$ inter-disciplinary approach$ skills for data handling$
ability in written and oral presentation$ sense of responsibility etc.
8n order to achieve these ob.ectives$ each student will maintain and submit a file 'nterns!i0 File# and a report
'nterns!i0 +e0ort#
')T"+)S-'P F'/"
The 8nternship ?ile aims to encourage students to keep a personal record of their learning and achievements
throughout the Programme. 8t can be used as the basis for lifelong learning and for .ob applications. 'tems can
;e drawn from actiCities com0leted in t!e course modules and from t!e wor40lace to demonstrate
learning and 0ersonal deCelo0ment6
The ?ile will assess the studentIs analytical skills and ability to present supportive evidence$ whilst
demonstrating understanding of their organi5ation$ its needs and his2her own personal contribution to the
organi5ation.
The ?ile is essentially a comprehensive documentation of how one proceeds while working on the assignment
and should be regularly checked by the faculty guide2 supervisor$ issues discussed with the students$ doubts if
any clarified and signed as having done so. This will form the basis of continuous eCaluation of the pro.ect.
The ?ile will include fiCe sections in the order described below.
'. T!e Title Page H An 8nternship "xperience /eport ?or Mour Came#$ name of internship organi5ation$
name of the Supervisor2@uide and his2her designation$ date started and completed$ and number of credits
for which the report is submitted.
(. Ta;le of ontent H An outline of the contents of the file by topics and subtopics with the page number and
location of each section.
). 'ntroduction > Short$ but should include how and why you obtained the internship experience position and
the relationship it has to your academic2professional and career goals.
+. Main Bod: > Should include a brief summary2 executive summary of the 'nterns!i0 ProBect +e0ort that
the student has worked on$ an anal:sis of t!e com0an:5organiDation in which the student is working$ a
0ersonal reCiew of the studentIs management skills and how they have been developed through the
programme$ the daily tasks performed$ ma.or pro.ects contributed to$ dates and hours spent on a task$
observations and feelings$ meetings attended and their purposes$ listing of tools and materials and their
suppliers$ and photographs if possible of pro.ects$ buildings and co-workers.
,. A00endices > 8nclude pamphlets$ forms$ charts$ brochures$ technical and descriptive literature$ graphs and
other information related to your 8nternship experience.
')T"+)S-'P +"P3+T
The 'nterns!i0 +e0ort is the research report that the student has to prepare on the pro.ect assigned by the
organi5ation. 8ncase a student is not assigned a specific research pro.ect in the organi5ation$ he has to select any
one aspect of the organi5ation and prepare a research report on it#. The lay out of the report should be as per the
standard layout prescribed by the organi5ation wherein the student undertakes the 8nternship. 8n case$ there is no
layout prescribed by the organi5ation the following components should be included in the report0
Title or oCer Page
The title page should contain Pro.ect TitleH StudentIs CameH ProgrammeH Mear and Semester and Came of
the ?aculty @uide.
Ac4nowledgements
Acknowledgment to any advisory or financial assistance received in the course of work may be given. 8t is
incomplete without studentIs signature.
A;stract
A good `Abstract` should be straight to the pointH not too descriptive but fully informative. ?irst paragraph
should state what was accomplished with regard to the ob.ectives. The abstract does not have to be an entire
summary of the pro.ect$ but rather a concise summary of the scope and results of the pro.ect. 8t should not
exceed more than '*** words.
Ta;le of ontents
Titles and subtitles are to correspond exactly with those in the text.
'ntroduction
&ere a brief introduction to the problem that is central to the pro.ect and an outline of the structure of the
rest of the report should be provided. The introduction should aim to catch the imagination of the reader$ so
excessive details should be avoided.
Materials and Met!ods
This section should aim at experimental designs$ materials used wherever applicable#. 6ethodology should
be mentioned in details including modifications undertaken$ if any. 8t includes organi5ation sites#$ sample$
instruments used with its validation$ procedures followed and precautions.
+esults and ,iscussion
Present results$ discuss and compare these with those from other workers$ etc. 8n writing this section$
emphasis should be laid on what has been performed and achieved in the course of the work$ rather than
discuss in detail what is readily available in text books. Avoid abrupt changes in contents from section to
section and maintain a lucid flow throughout the thesis. An opening and closing paragraph in every chapter
could be included to aid in smooth flow.
Cote that in writing the various secions$ all figures and tables should as far as possible be next to the
associated text$ in the same orientation as the main text$ numbered$ and given appropriate titles or captions.
All ma.or e=uations should also be numbered and unless it is really necessary$ do not write in EpointF form.
9hile presenting the results$ write at length about the the various statistical tools used in the data
interpretation. The result interpretation should be simple but full of data and statistical analysis. This data
interpretation should be in congruence with the written ob.ectives and the inferences should be drawn on
data and not on impression. Avoid writing straight forward conclusion rather$ it should lead to
generali5ation of data on the chosen sample.
/esults and its discussion should be supporting2contradicting with the previous research work in the given
area. Usually one should not use more than two researches in either case of supporing or contradicting the
present case of research.
onclusion(s) ? +ecommendations
A conclusion should be the final section in which the outcome of the work is mentioned briefly.
!heck that your work answers the following =uestions0
1id the research pro.ect meet its aims check back to introduction for stated aims#U
9hat are the main findings of the researchU
Are there any recommendationsU
1o you have any conclusion on the research process itselfU
'm0lications for Future +esearc!
This should bring out further prospects for the study either thrown open by the present work or with the
purpose of making it more comprehensive.
A00endices
The Appendices contain material which is of interest to the reader but not an integral part of the thesis and
any problem that have arisen that may be useful to document for future reference.
+eferences
/eferences should include papers$ books etc. referred to in the body of the report. These should be written
in the alphabetical order of the authoras surname. The titles of .ournals preferably should not be abbreviatedH
if they are$ abbreviations must comply with an internationally recognised system.
"#am0les
For researc! article
3oravuthikunchai SP$ %ortheeranuwat A$ Cinrprom T$ Popaya 9$ Pongpaichit S$ Supawita T. (**(#
Antibacterial activity of Thai medicinal plants against enterohaemorrhagic "scherichia coli -',70 &7. !lin
6icrobiol 8nfect$ 8 suppl '#0 ''<>''7.
For ;oo4
Gowalski$6.'D7<# Transduction of effectiveness in /hi5obium meliloti. SM6;8-T8! C8T/-@"C
?8]AT8-C P%ACTS editor P.S. Cutman 8;P#$ M0 <)-<7
T!e /a:out .uidelines for t!e 'nterns!i0 File ? 'nterns!i0 +e0ort
A+ si5e Paper
?ont0 Arial '* points# or Times Cew /oman '( points#
%ine spacing0 '.,
Top and bottom margins0 ' inch2 (., cmH left and right margins0 '.(, inches2 ) cm
"#amination Sc!eme
!ontinuous "valuation by faculty guide ',_
!ontinuous evaluation by !/! ',_
?eedback from industry guide ),_
/eport$ Presentation B 3iva 3oce ),_
T3TA/ &%%2
"/"T'*"S
(A)Y S'J 3(+S"S 3(T 3F A)Y T13 P+3.+AMM"S ') 3MB')AT'3) 3F <=$ A), >=>)
F')A)" A), A3()T').
MBA >%8@ P+3P"T P/A))')., APP+A'SA/ A), 3)T+3/ redit (nits@ %>
ourse 3;BectiCes
The ob.ective of the course is to make the students familiar with the planning$ analysis$ selection$
implementation and review the capital expenditure investments. The aim is to ac=uaint the student with the
application of mathematical and statistical tools for analy5ing managerial problems in order to arrive at a
decision w.r.t. the capital expenditures.
ourse ontents
Module '@ Planning of ProBects
!apital "xpenditures$ Phases of !apital ;udgeting$ %evels of 1ecision 6aking$ ?acets of Pro.ect Analysis$
Portfolio Planning Tools$ Strategic Position and Action "valuation SPA!"#$ @eneration of 8deas$ 6onitoring
the "nvironment$ !orporate Appraisal$ Pro.ect /ating 8ndex$ 1emand ?orecasting$ 6arket Planning

Module ''@ Tec!nical Anal:sis
6aterial 8nputs and Utilities$ 6anufacturing Process$ Product 6ix$ Plant !apacity$ %ocation and Site$
6achineries and "=uipments$ Structures and !ivil 9ork$ Pro.ect !harts and %ayouts$ 9ork Schedule
Module '''@ Financial Anal:sis
!ost of Pro.ect$ 6eans of ?inance$ "stimates of Sales and Production$ !ost of Production$ 9orking !apital
/e=uirements and its ?inancing$ Profitability Pro.ections$ ;reak "ven Point$ Pro.ected ;alance Sheets$ 6uti
Mear Pro.ections$ ;asic Principles for 6easuring Pro.ect !ash ?lows$ !omponents of the !ash ?low Stream$
;iases in !ash ?low "stimation
Module '*@ ProBect +is4
Types and 6easures of Pro.ect /isk$ Sensitivity Analysis$ Scenario Analysis$ -ptimal Timing$ Social !ost
;enefit Anaysis$ Cet ;enefit in terms of "conomic Prices$ 6easurement of the 8mpact on 1istribution$ Savings
8mpact and its value$ 8ncome 1istribution 8mpact$ %ittle-6irrlees Approach$ Shadow Prices
Module *@ ProBect Management and +eCiew
?orms of Pro.ect -rgani5ation$ Pro.ect Planning$ Pro.ect !ontrol$ &uman Aspects of Pro.ect 6anagement$ Pre-
re=uisites for Successful Pro.ect 8mplementation$ Performance "valuation$ Abandonment Analysis$
Administrative Aspects of !apital ;udgeting
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
!handra P.(**(#$ Pro.ects0 Planning$ Analysis$ ?inancing$ 8mplementation B /eview$ Tata 6c@raw-&ill
Publishing.
6eredith :./. B 6antel S.:.$ :r. (***#$ Pro.ect 6anagement0 A 6anagerial Approach$ "d. :ohn 9iley B
Sons.
6achira.u &./.(**'#$ 8ntroduction to Pro.ect ?inance0 An Analytical Perspective$ 3ikas Publishing &ouse
Pvt. %td.
Patel ;.6.(***#$Pro.ect 6anagement0 Strategic ?inancial Planning "xamination B !ontrol$ 3ikas
Publishing &ouse Pvt. %td.
?innerty :. 1.'DD<#$ Pro.ect ?inancing0 Asset-;ased ?inancial "ngineering$ 9iley
Cewbold !./.$'DDA#$ Pro.ect 6anagement in the ?ast %ane0 Applying Theory B !onstraints$ St. %ucie
Press
Anthony /.C. B @ovindra.an 3.'DDA#$ 6anagement !ontrol Systems$ Tata 6c@raw-&ill
1esai 3.'DD7#$ Pro.ect 6anagement$ &imalaya Publishing &ouse

MBA >%N @ ')T"+)AT'3)A/ F')A)" redit (nits@ %>
ourse 3;BectiCes
The possibility for companies to look beyond domestic markets while making the financial decisions has given
new dimensions to the way these decisions are taken. This has essentially led to changes in financial
environment by linking domestic markets to global markets causing unprecedented increase in opportunities as
well as risks. 6anagement in such environment re=uires understanding of innovative conceptual and physical
tools for better financial decision-making. The course on 8nternational ?inance aims at e=uipping the financial
manager with concepts$ tools that enable financial decisions making in a global market and help better achieve
the ob.ectives of the firm.
ourse ontents
Module '@ 'nternational Financial "nCironment
?inance function in global business scenario$ 8nternational 6onetary System$ 8nternational ?inancial 6arkets
and 8nstruments$ ;alance of Payments$ /ecent 1evelopments.
Module ''@ Foreign "#c!ange Mar4ets
Spot and ?orward ?oreign "xchange 6arkets$ Speculation and Arbitrage in ?oreign "xchange 6arkets and
8mplications of 6arket "fficiency$ !urrency Swaps$ !urrency ?utures and -ptions.
Module '''@ Foreign "#c!ange +ate ,etermination
Theories of "xchange /ate 1etermination$ ?undamental 8nternational Parity !onditions > Purchasing Power
and 8nterest /ate Parity$ ?orecasting "xchange /ates - Technical ?orecasting$ Time Series 6odelling$
?undamental ?orecasting.
Module '*@ Foreign "#c!ange +ate "#0osure and +is4 Management
Transaction$ Translation and -perating "xposure$ "xposure from "=uity and ;orrowing in 8nternational
?inancial 6arkets$ &edging tools for 6anagement of Transaction "xposure and 8nterest /ate "xposure$ 1egree
of &edge.
Module *@ 'ssues in Foreign 'nCestments Anal:sis
"xamination of 8nternational 8nvestment Proposals$ 1iscounted !ash ?low Analysis$ Tax Ad.usted Present
3alue Approach$ Political /isk Analysis$ "xternal 8nvestment 1ecision > 6easuring Total /eturns on ?oreign
8nvestments$ -ptimal 8nternational Asset Allocation.
Module *'@ Finance of Foreign Trade
8ncome terms$ foreign letters of credit$ export B import finance$ rules governing letters of credit$ export import
policy !ase Studies#
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences

%evi$ 6. 1. 'DD<#$ 8nternational ?inance$ 6c@raw &ill 8nternational.
Apte$ P. @. 'DD,#$ 8nternational ?inancial 6anagement$ Tata 6c@raw &ill
"rrun5a$ 3./.$ Singh$ 1. and Srinivasan$ T.S. 'DD+#$ 8nternational ;usiness ?inance$@lobal ;usiness
Press.
Seth$ A.G.(***#$ 8nternational ?inancial 6anagement$ @algotia Publishing !ompany.
&ull$ :. !. 'DDD#$ 8ntroduction to ?utures and -ptions 6arkets$ Prentice &all of 8ndia.
"dwards$ ?. /. and 6a$ !. 9. 'DD(#$ ?utures and -ptions$ 6c@raw-&ill 8nternational.
Golb$ /. 9. 'DD7#$ Understanding ?utures 6arkets$ Prentice &all of 8ndia.
/ebonato$ /. 'DD<#$ 8nterest /ate -ption 6odels0 Understanding$ Analysing and Using 6odels for
"xotic
8nterest /ate -ptions$ :ohn 9iley and Sons.
Gohn$ 6.'DDA#$ ?inancial 8nstitutions and 6arkets$ Tata 6c@raw &ill Publishing
Articles from selected .ournals and maga5ines.
MBA >&&@ S"(+'TY A)A/YS'S A), P3+TF3/'3 MA)A."M")T redit (nits@ %>
ourse 3;BectiCes
This course aims at providing a clear understanding of the changing domestic and global investment scenario in
general and 8ndian capital market in particular with reference to availability of various financial products and
operations of stock exchanges. 8mportant theories$ techni=ues$ regulations and certain advancements in theory of
investment will be covered with an aim of helping the participants make sound investment decisions both in the
context of individual security and portfolio investment.
ourse ontents
Module '@ Bac4ground of a0ital mar4et5or0orate .oCernance and Met!ods of Fund +aising
8mportance of Strong !apital market in "conomy$ 8nvestment opportunities available to 8nvestors$ relation of
demographic characteristics with investment pattern of individuals$ Process of investment in ?inancial assets$
intermediaries and /ole of S";8-T!"822/-!2Stock exchanges-%isting agreement $ clause +D$ 8mportance of
!orporate @overnance and changes taking place2re=uired in the law.Salient features and operation of stock
exchanges$Trading arrangements$ !hanging scenario of 8ndian stock market./elationship of Primary market
with Secondary market$ raising of ?unds by 8P-2?P-2/ight issue and intermediaries involved. 6erchant
banking and its functions $ contemporary issue in !apital market.
Module ''@ ,e;t
6alkielsas %aw$ 8nterrelationship of ;ond 6arket and Stock market$ 8nternational events and its impact on
security market /isk and return in the context of Portfolio$ $ !ommon stock valuation models$ Term structure of
8nterest /ates$/ole of ?88`S$ 18826? 248; in !apital market.Participatory notes and its 8mpact$ index
formation..
Module '''@
?undamental analysis-"conomic Bindustry analysis$ concept of ;usiness !ycles$ 8ndicators of economic
prosperity$ 8ndustry analysis$ !ompany analysis$ !ompany valuation.1-9`s Theory$ 3arious Technical
analysis tools like 6oving averages$ 3olume Analysis$ 8ndicators$ /S8$ Patten analysis$!andle sicks$6arket
breadth analysis$ Trend analysis$"lliot wave /ules ?ibonacci numbers$ /-!2/S8$ !AP6 and ?ama and
?rench challenge$ lagging indicators and leading indicators analysis$ reading and interpretations of technical
patterns and charts$-ther tools to ?orecast the market and take "ntry and exit decisions.
Module *'@
Arbitrage pricing theory$ @enerating the efficient frontier$"fficient market theory$ 3aluation by P" ratio 2;ook
value to price value analysis$6otivation for partitioning of risk$ 6arkowit5 /isk -return optimisation$
Module *@
Types of 6utual ?unds--S8P2"%SS$ Tax 8mplications. $ 8nvestment ;anking$ /ole of ?und 6anager$ Portfolio
management services$ !hurning and revision of Portfolio$ Portfolio re balancing and up gradation$
Sharpe`performance 8ndex$ Trennor`performance 8ndex$ :ensenas performance 8ndex.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
!handra$ P.(**(#$ 8nvestment Analysis$ Tata 6c@raw &ill
?ischer$ 1.". and :ordan$ /.:. 'DD,#$ Security Analysis B Portfolio 6anagement$ Prentice &all of 8ndia
;hat$ SudhindraH(**D#H Security Analysis B Portfolio 6anagementH "xcel ;ooks
1ash$ A.P.H(**D#H Security Analysis B Portfolio 6anagementH 8.G. 8nternational
;hatt$ S.C.H(*''#H Security Analysis B Portfolio 6anagementH ;i5tantra
/angnatham 6.$ 6adhumalathi$ /.$(**<#H Security Analysis B Portfolio 6anagementH Pearson "ducation
Ghatri$ 1haneshH(*'*#H Security Analysis B Portfolio 6anagementH 6ac6illan 8ndia %td.
-(MA) +"S3(+"S
MBA >&$@ '),(ST+'A/ +"/AT'3)S A), /AB3(+ /A1S redit (nits@ %>
ourse 3;BectiCes
The ob.ective of the course is to ac=uaint students with the main provisions of labour standards$ concepts$
institutions and approaches to industrial relations and collective bargaining. The course will develop skills of
dealing with unions$ negotiating collective agreements and to identify approaches to promotion of sound labour
management relations.
ourse ontents
Module '@ 'ndustrial +elations and ollectiCe Bargaining
8ndustrial /elations-conceptual and legal framework$ !ollective ;argaining-an overview$ ;argaining and
Cegotiating skills$ 9orkers Participation in 6anagement$ 8%- conventions$ Sound %abour 6anagement
/elations$ @rievance /edressal 6achinery$ 8ndustrial /elations after globali5ation
Module ''@ 'ntroduction to /a;our /aws
%abour %aw -rigin - Purpose - /ole of the State - !onstitutional Provisions > ?undamental /ights and 1irective
Principles of State Policy
Module '''@ -ealt! and Safet:, onditions of "m0lo:ment
?actories Act$ 'D+A$ 8ndustrial "mployment Standing -rders# Act$ 'D+<. 1iscipline and 1isciplinary Procedure
Module '*@ /aws for !andling 'ndustrial ,is0utes and ontract /a;our
8ndustrial 1isputes Act 'D+7$ !ontract %abour /egulation B Abolition# Act$ 'D7*
Module *@ Trade (nions
Trade Unions0 6eaning$ ?unctions$ Problems$ Trade Unions Act$ 'D(<
Module *'@ 1age +elated /aws
6inimum 9ages Act$ 'D+A$ Payment of 9ages Act 'D)<$ "=ual /emuneration Act 'D7<$ Payment of ;onus Act
'D<,
Module *''@ "m0lo:ee Benefits and Social Securit: related laws
Payment of @ratuity Act$ 'D7(0 Provident ?und Act 'D,($ 9orkmenIs !ompensation Act 'D()$ ".S.8.!. Act$
'D+A$ 6aternity ;enefit Act 'D<'$ The Apprentices Act 'D<'.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
;agri$ P./. (**<#$ %aw of 8ndustrial 1isputes$Gamal %aw &ouse.
!.S. 3enkata /atnam (**<#$ 8ndustrial /elations$ -xford &igher "ducation
Gumar &.%. (*'*# %abour %aws - "verybody Should Gnow$ Universal %aw Publishing !ompany
6alhotra$ -.P 'DA,#$ %aw of 8ndustrial 1isputes$ C.6. Tripathi Pvt. %td.
6alik$ P.% (**A#$ 8ndustrial %aw-"astern ;ook company.
6amoria !; 'DDA#$ 1ynamics of 8ndustrial /elations$ &imalaya Publishing &ouse.
MBA >&>@3+.A)'AAT'3)A/ -A)." A), ,"*"/3PM")T redit (nits@ %>

ourse 3;BectiCes
The aim of this course is to familiari5e students with the rapidly growing scope of -1 and the approaches which
are becoming more and more diversified. A wide range of interventions are discussed as there is a critical need
for them in organi5ations facing volatile and competitive global environment.
ourse ontents
Module '@ 3rganiDational ,eCelo0ment@ An 'ntroduction
Cature$ Assumptions$ !haracteristics B techni=ues. &istorical framework of -rgani5ational 1evelopment. The
%ab training stem$ The survey research and feedback stem$ The Action /esearch stem$ Steps involved in
-rgani5ational 1evelopment$ /ole of 6anagers$ ?actors affecting -rgani5ational 1evelopment.
Module ''@ T:0olog: of 3rganiDational ,eCelo0ment 'nterCentions
8nterventions designed at 8ndividuals$ 1yads2Triads$ Team and @roups$ 8nter-group /elations$ Total
organi5ation$ 9eisboard 6odel.
Module '''@ Action +esearc! ? 3rganiDational ,esign
8ntroduction to Action /esearch$ Action /esearch as a Process and as an Approach$ 1eterminants of
-rgani5ational 1esign$ !omponents of -rgani5ation 1esign$ -rgani5ation - The "nvironment 8nterface$
-rgani5ational 1ecision 6aking
Module '*@ 3rganiDational ,eCelo0ment 'nterCentions
Team 8nterventions$ 8nter-group 8nterventions$ !omprehensive 8nterventions$ Structural 8nterventions$ 8ssues in
!onsultant - !lient /elationshipH Power$ Politics and -rgani5ational 1evelopment
Module *@ !ange Management
9hy -rgani5ation !hange$ Ceed for change$ ?actors causing change- "nvironmental$ Technological$ %egal$
Political$ Social$ B$ !ultural factors of change$ 6odels B techni=ues involved in change management$ Total
4uality 6anagement$ ;usiness Process /eengineering$ @uidelines for ?acilitating change.
Module *'@ Future of 3rganiDational ,eCelo0ment
!hanging values$ !ultural 6odels B theories of planed change$ organi5ing for the ?uture$ -rgani5ations as
learning systems$ and 8mplications for future managers
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Palmer 8$ 1unford /$ Akin @$ (*'*#$ J6anaging -rgani5ational !hange a multiple perspectives approach$
Tata 6c@raw &ill Publication$ Cew 1elhi.
Thomas @. !ummings and !hristopher @. 9orley (**(#. -rgani5ational 1evelopment and !hange$
Thompson learning- 8ndia$ Cew 1elhi.
9endell %. ?rench and !ecil C. ;ell :r.$ (**A#$E-rgani5ation 1evelopment and TransformationF Cew
1elhi$ Prentice &all.
MBA >&7@ ST+AT".' -(MA) +"S3(+" MA)A."M")T redit (nits@ %>
ourse 3;BectiCes
This sub.ect provides an understanding of the strategic contribution of the &uman /esource 6anagement
&/6# function. This course will place previous studies of human resource management within a strategic
dimension so as to illustrate the concept of competitive advantage applied to human resources.
ourse ontents
Module '@ T!e once0t of Strateg:
Strategy 1efined$ Gey !oncepts of Strategy$ ?ormulations of Strategy$ Strategic 6anagement$ The Process -f
Strategic 6anagement
Module ''@ T!e once0t of Strategic -+M
An 8nvestment Perspective of &/6$ Strategic &/6$ Aims of S&/6$ Strategic &/ 3s Traditional &/$
!hallenges in S&/6$ Approaches and 6odels to S&/6 and the "volving Strategic /ole of &/$ ;arriers to
Strategic &/.
Module '''@ Strategic -+M in Action
&/ Strategy defined$ Purpose$ Types of &/ Strategies$ !ontent of &/ Strategies$ ?ormulating &/ Strategy$
!riteria for an "ffective &/ Strategy$ 8ntegrating the ;usiness and &/ Strategies.
Module '*@ 'm0act of -+M on Business Performance
&uman /esource "valuation- 1efinition and -verview$ /ationale for &/ "valuation$ 6easures of &/6
Performance$ Approaches to &/ "valuations
Module *@ Future trends in Strategic -+M A00roac!es
!areer 6anagement$ 6entoring /elationship$ 9ork-life 8ntegration
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Agarawala Tanu.a (**7# Strategic &uman /esource 6anagement -xford University Press.
Armstrong 6ichael (**7#$ Strategic &uman /esource 6anagement0 Strategy and Action$ Gogan Page
6ahey ! and Salman @.$ 'DD<#$ Strategic &uman /esource 6anagement$ -xford ;lackwell.
6ello :effrey A.$ (**A#$ Strategic &uman /esource 6anagement$ Thompson Press Publishing.
Srinivas /. Gandula$ (**(#$ Strategic &uman /esource 1evelopment$ Prentice &all of 8ndia.
')T"+)AT'3)A/ B(S')"SS
MBA >&M@ ')T"+)AT'3)A/ T+A," F')A)" redit (nits@ %>
ourse 3;BectiCes
Understand ways in which 8nternational Trade is undertaken$ settled and financed H Appreciate the need and
role of various entities engaged in 8nternational Trade and ?inance H /ecognise the terminology used in
8nternational Trade$ ?inance and commercial contracts H Gnow how to avail finance from 8nternational
?inancial 6arkets B 8nstitutions for trade and global business H Understand international payment systems B
/egulatory compliances H Study @lobal 6ergers B Ac=uisition trends.
ourse ontents
Module &@ .lo;aliDation, Trade ? Finance
!omplexities of international trade$ 6eaning of 8ntIl Trade ?inance$ need of various entities like exporters$
importers$ merchants$ traders$ overseas representatives$ banks$ borrowers$ lenders$ %ogistics$ ?orwarders etc.
8nternational !ommercial Terms 8C!-T"/6S#$ Protection against credit$ political$ economic and transit risks.
Module ''@ .lo;al Financial "cos:stem
9orldIs ma.or ?inancial 6arkets for "=uity$ 1ebt$ ?oreign "xchange B !ommodities. 8nternational lending
institutions 9orld ;ank$ 86?$ A1;$ ";/1$ "xport-8mport ;anks$ foreign @overnments B agencies. ?inancing
global trade$ ;uyers credit$ Supplier credit$ /ole of credit-rating agencies$ "!@! B "]86 ;anks.
Module '''@ 'nternational Trade Finance ? Pa:ment S:stems
6odes of Payments in Trade$ obtaining payments through 1ocuments against Payment$ 1ocuments against
Acceptance$ ;ills of "xchange$ %etters of !redit B Stand-by %etters of !redit. ;ill discounting with ;anks$
?actoring B ?orfeiting agencies. ?oreign currency che=ues$ drafts$ telegraphic transfers TTIs# B S98?T.
/egulations to prevent fraud and money laundering. /emittances permitted by /;8 for individuals B corporates.
Module '*@ 'nternational Ban4ing
/ole of 8nternational ;anks$ !orrespondent ;anking$ Costro23ostro Accounts. ;id2Ask rate determination for
;ills$ TTIs$ TravelerIs !he=ues. /isks of -T! products B 8S1A regulations. Availing pre-shipment B post-
shipment finance$ ?ixed vs. ?loating rate borrowing B "xternal !ommercial ;orrowing "!;Is#. Payment$
settlement and clearing systems in foreign currency including S98?T$ !&8PS$ !&APS B "lectronic banking.
/;8 /egulatory compliances$ late payments B bad debts.
Module *@ .lo;al Mergers ? AcGuisition ? (M?A)
?18 B ?88 statistics$ ?18 B reverse ?18 within B outside 8ndia. "xamination of international investment
proposals. !ase studies on corporate 8ndiaIs ac=uisitions B mergers abroad. /ole of 8nternational ;anks$
8nvestment ;anks$ &edge ?unds$ Private "=uity$ Pension ?unds etc. "!;Is$ A1/Is @1/Is$ ;onds in global
AB6Is.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Paul !owdell and 1erek &yde ?eb (**)# 8nternational Trade ?inance$ 8nstitute of ?inancial Services
Apte$ P. @. 'DDA#$ 8nternational ?inancial 6anagement$ Tata 6c@raw &ill
%evi$ 6. 1. 'DD<#$ 8nternational ?inance$ 6c@raw &ill 8nternational.
U!P1!-<**$ 8nternational !hamber of !ommerce$ Paris
MBA >&N@ ')T"+)AT'3)A/ "3)3M'S A), P3/'Y redit (nits@ %>
ourse 3;BectiCes
%earn the significance of 8nternational Trade B @lobali5ation H 8ntroduction to 8nternational "conomic
8ndicators B Terminologies H "xposure to 9orld "conomies$ Transformations B "merging markets H 3isuali5e
B cope with @lobal !hanges in ;usiness scenarioH Understanding the role of @ovt.$ 8nternational 8nstitutions B
Trade Policies
ourse ontents
Module '@ .lo;aliDation ? "merging Trends
Theory of !omparative Advantage$ Product !ycle Theory$ Cew Trade Theory$ !ompetitive Advantage of
Cations$ 8nternational 8nvestment$ ?18$ ?88$ 6a.or developments in 9orld economy
"merging 6arkets - !hina$ Africa$ Asia$ "ast "urope$ %atin American B /ussia.
Module ''@ 'nternational "conomic 'ndicators
?ree Trade$ ;-P$ @CP$ @1P$ Per-!apita 8ncome$ Purchasing Power$ "conomic2Political2%egal Systems$ 1ebt
Problem$ 6acro "conomic 8ssues. ;arriers>Tariff B Con Tariff$ 1umping$ Antidumping$ Appeal and Appellate
procedures$ /ole of State6
Module '''@ .lo;al Trade ? Polic:
"conomic$ !ommercial$ Political$ ?inancial$ 6arketing$ !ultural$ %egal B Policy issues B their management$
@lobal Trade of ma.or economies- U.S.$ "U$ !hina$ :apan$ 8ndia$ %atin America$ /ussi.!onflict between
8ndustriali5ed B 1eveloping !ountries$ "xport-8mport /estrictions and Promotion$ 8nvestment Policies$
/elevance to 8ndiaIs "conomy.
Module '*@ 1T3 ? .lo;al F6 'Qs
"volution of @ATT and 9T-$ Tariff !onversions$ 6?C$ 6embership$ Structure$ Uruguay B other /ounds$
Agreement on a# Agriculture b# Trade-in-Services c# T/86S d# 8ntellectual Property /ightsH 1ispute Settlement
6echanism Problems. ;retton 9oods$ 9orld ;ank$ 8;/1$ 81A$ 8?!$ 68@A$ 8!S81$ 86?$ A1;$ "]86 ;ank$
?orfeiting B Pro.ect "xports
Module *@ +egional "conomic 'ntegration ? "conomic Transformation
%evels of "conomic 8ntegration B Trade ;locks- "U$ "?TA$ CA?TA$ !A/8!-6$ A!6$ "!S!A$ AS"AC$
SAA/!$ SAPTA$ !artels$ -P"!. Transformation of "urope$ /ussia$ "ast "urope$ !hina$ Africa
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Schmiltoft$ Sweet B 6exwell (***#$ "xport Trade
/ao$6.;.$ and 6an.ula @uru$ 9T- and 8nternational Trade$3ikas Publishing &ouse Pvt. %td.
!harles 9.&. &all$8nternational ;usiness$ !ompeting in the @lobal 6arket Place$Tata 6c@raw &ill
U!P1!-<**$ 8nternational !hamber of !ommerce$ Paris
!ateora B &ess$ 8nternational 6arketing$ /ichard 1 8rwin 8nc.
"itleman B Stonehill$6ultinational ;usiness ?inance$ 9esley Pub. !o.
86? /eferences$ The 9orld "conomic -utlook
MBA >7F@ ')T"+)AT'3)A/ T+A," P+3",(+"S A), ,3(M")TAT'3)
redit (nits@ %>
ourse 3;BectiCes
%earning the importance and procedural B documentation aspects of export-import of goods and services H
impart knowledge of governments$ departments$ international institutions involved H teach an "xport 6anager to
develop a systematic methodology to handle exports H understand the relevance and importance of various
government policy measures for export as well as import.
ourse ontents
Module '@ 'ntroduction
"xport documentation ?ramework > the need$ entities B documents as per re=uirement of a# the contract b#
@ovt. of 8ndia c# 8mporting country d# for claiming export assistance.
Module ''@ ,ocuments for 0rocessing e#0ort order and legal im0lications
Processing of Product en=uiry2=uotation$ Purchase2"xport -rder$ %etter of intent$ Payment Terms$ 8nternational
Transport 6odes$ 8C!-T"/6S$ advising B scrutiny of a %etter of !redit %2!#$ seeking %2! amendments$
8nternational !hamber of !ommerceIs U!P1! articles.
Module '''@ "#0ort5'm0ort ,ocuments
&ow to make !ommercial$ ?inancial$ Transport$ Title$ -fficial$ 8nsurance$ "xport assistance 1ocuments B
!ertificates for "xports. "nsuring error-free export documentation as per %2!. &ow to open %2!$ apply for
license and make !ustoms2 Sales Tax documents for imports.
Module '*@ entral "#cise, Sales Ta# ? ustoms learances
!learance of "xport B 8mport !argo$ /ole of !learing and ?orwarding Agents$ Shipment of "xport !argo$
"xcise$ Sales Tax B !ustoms 1epartment regulation compliance.
Module *@ "J'M Polic: Framewor4
"P!@ Scheme$ 1uty "xemption Pass ;ook Scheme$ "xport -riented Units$ "xport houses$ Trading houses$
"xport Processing bones$ Special "conomic bone$ Cegotiation of "xport ;ills$ ;ank reali5ation$ late payment
follow-up. ;ank$ /;8$ 1@?T$ !ustoms B ?"6A regulatory compliances.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Cabhi (*''-'(#'DDD$ &ow to "xport$ Cabhi Publications
/;8 6umbai$ "xport Procedures and 1ocumentation
&andbook of "xim Procedures and 1ocumentation > @ovt. of 8ndia Publication 1ivision
&andbook of 1@?T Publications > 6inistry of !ommerce$ @ovt. of 8ndia.

')F3+MAT'3) T"-)3/3.Y
MBA >M&@ B(S')"SS P+3"SS SYST"M redit (nits@ %>
ourse 3;BectiCe@
This course will expose the students to describe process development by making a distinction between the
development processes$ the management process and supporting process in line with evolving standards. 8t also
introduces ob.ect- oriented approach to provide a better balance with conventionally structured systems
approach. 8t then describes the use of models to precisely define systems$ processes$ data and their co-relation.
ourse ontents@
Module '@ Business Process 30timiDation
Understanding ;usiness Process$ !ross functional business process$ .;usiness process optimi5ation$ 9ork flow
automation$ and value chain.
Module ''@ 'm0lementation of Business Process Management /ife :cle
3arious Parameters that effect business process$ ;usiness 6odeling$ Process 1esign$ and -ptimi5ation
Module '''@ 'ntroduction to ,ata Modeling Tec!niGues
6ethodology$ tools and techni=ues. Systems 6odeling$ %ogical and Physical 6odels$ 1ata 6odeling$ Types of
1ata 6odelling$ "ntity relationship 1iagram$ "ntity$ Types of "ntities$ Attributes$ Types of Attributes$ 1omain$
Gey /elationships$ !ardinality notations
Module '*@ 'ntroduction to Modern Structured Anal:sis
6ethodology$ tools and techni=ues$ process and concepts - 1ecomposition$ 1ecomposition 1iagram$ %ogical
Process and conventions$ Structured "nglish$ 1ecision Table$ "vent 1ecompositions 1iagram$ 1?1$
information engineering$ Prototyping$ /apid Application 1evelopment model driven development$ .oint
Application 1evelopment.
Module *@ 'ntroduction to 3;Bect 3riented Anal:sis ? Modeling
/eading and interpreting an ob.ect model$ describing ob.ect modeling in the context of systems analysis with
the help of class diagram$ state diagram and event diagram.
"#amination Sc!eme@
om0onents A T ""
1eig!tage (2) '* , ', 7*
Te#t ? +eferences@
:effery %. 9hitten$ Systems Analysis B 1esign 6ethods$ Tata 6c@raw &ill
Awad$ Systems Analysis B 1esign 6ethods$ @algotia Publications
&offer$ Systems Analysis B 1esign 6ethods$ Tata 6c @raw &ill
8&
MBA >M$@ MA)A."M")T 3F S3FT1A+" P+3P"TS
redit (nits@ %>
ourse 3;BectiCes
-ften complex pro.ects failure due to the approach towards its implementation. The concept
of pro.ect management exists because it helps assure completion of a pro.ect successfully.
This course covers the basics of pro.ect management where students will learn what pro.ect
management involves and how to approach it successfully. Also students will learn practical
skills for implementing Software Pro.ect 6anagement techni=ues on 6S Pro.ect.
Module &@ Software ProBect Management once0ts
8ntroduction to Pro.ect$ Pro.ect 6anagement and Software Pro.ect 6anagement. Pro.ect
dimensions$ Portfolio 6anagement$ Program 6anagement$ and /elationship between
Pro.ect$ Program and Portfolio 6anagement. Pro.ect vs. -perations 6anagement$ P6-
?unctions$ "nterprise environmental factors. /ole of Pro.ect 6anager and !ompetences of
Software Pro.ect 6anager$ Stakeholders$ Pro.ect /oles$ -rganisations !ulture$ Style and
-rganisational Structure$ Product and Pro.ect %ife cycle. Process -verview$ Pro.ect
6anagement Process 8nteraction$ 8ntroduction to P68 Process @roups and Gnowledge Areas$
Pro.ect and Product %ife cycles. Software 1evelopment Product %ife !ycle Processes and
Activities$ S1%! selection criteria.
Module $@ ProBect Management 'ntegration and Sco0e Management
Pro.ect !harter$ 1evelop Pro.ect 6anagement Plan$ 1irect and 6anage Pro.ect "xecution$
6onitor and !ontrol pro.ect work$ Perform 8ntegrated Pro.ect control$ !lose pro.ect or phase.
1efine goal and scope$ 3erify scope$ !ontrol Scope$ ?lexibility 6atrix$ !reating Pro.ect
!harter$ SP6P$ Approaches to create 9;S. 1efine Activities$ Se=uence Activities$
1ependencies consideration$ "stimate Activity /esources$ "stimate Activity 1uration$ and
Activities for various %ife !ycle 6odels. 8ntroduction of 6S Pro.ect (*'*
Module>@ ProBect SiDe and Time Management
1ifferent Si5e 6easures$ process of "stimating the Si5e of a software$ /euse "stimation$
%-!$ ?unction points. Scheduling fundamentals$ @antt !harts !ontrol Schedule$ P"/T$
!P6 Scheduling %evelling /esource Assignment$ !rashing and ?ast Tracking.
8mplementation on 6S Pro.ect (*'*.
Module <@ ProBect ost and Progress Management
Pro.ect !ost 6anagement$ "ffort 6easures$ Types of !ost "stimates 6odel$ !ost "stimation
Tools and Techni=ues$ !-!-6- !ost "stimation 6odel$ Problems with !ost "stimation$
!ost ;udgeting$ Preparing !ost ;aseline. Pro.ect Progress 6anagement -"arned 3alue
6anagement and "arned 3alue Tracking. 8mplementation on 6S Pro.ect (*'*.
Module F@ ProBect +is4 and 3t!er ProBect Management 9nowledge Areas
/isk 6anagement Planning$ /isk 6anagement 6odels$ /isk 8dentification$ Analysing and
4uantifying /isks. 6onitoring and !ontrolling /isks$ /isk !ategories$ Sensitivity Analysis$
/isk response Planning 1eveloping /isk 6anagement Plan. 4uality planning$ 4uality
Assurance$ 4uality !ontrol$ Total !ost of 4uality$ ;uilding S4AP. Geys to 6anaging
People$ &/P$ Ac=uiring$ developing and managing the Pro.ect Team$ /esource Assignment$
%oading and %evelling. !ommunication Planning$ 8nformation 1istribution$ Performance
/eporting$ 6anaging Stakeholders. Planning purchase and ac=uisition$ Planning !ontracting$
Administering the !ontract and !losing the !ontract. 8dentification of ob.ects in s2w conf.$
version control$ change control$ configuration audit$ status reporting.
References
&ughes ; B !otterell 6 (*'*#$ Software Pro.ect 6anagement$ Tata 6c@raw-&ill
%effingwell 1 (**D#$ 6anaging Software /e=uirements0 A Unified Approach The
Addison-9esley -b.ect Technology Series#
&enry : (**D#$ Software Pro.ect 6anagement$ Pearson "ducation
Shaffer B Shaffer(**<#$4uality Software Pro.ect 6anagement$ Pearson "ducation.
MBA >MF@ 1"B-")AB/", B(S')"SS P+3"SS"S redit (nits@ %>
ourse 3;BectiCes
Students will be taught how to web-enable a real time business process. Students will learn how web-enabled
business processes can increase profitability and performance and improve customer relationships. ;usiness on
the web provide enterprise-wide process integration as well as connect businesses with global business partners.
These concepts will be put into practice through the industry specific pro.ect.
ourse ontents
Module '@ 'ntroduction of 1e; ,eCelo0ment
9eb Server$ Applications Server$ 1atabase Server$ Static B 1ynamic 9eb Sites$ Server Site B !lient Site
Technology$ 3arious Search "ngine -ptimi5ation tools and techni=ues$ 9eb &osting and administration6

Module ''@ Building ,:namic we; 0ages using PaCa Scri0t ? *B Scri0t
"mbedding :avaScript B 3;Script in &T6%$ -perators B "xpressions$ Programming statements$ ?unctions$
&andling "vents$ 9orking with -b.ects$ !reating ?rames B 9indows$ and Processing ?orms.
Module '''@ ,ata;ase onnectiCit: using ASP
9eb 1evelopment with Active Server Pages$ 8nteraction with users$ ;uilding B Processing 9eb ?orms$ Using
Scriptlets$ @etting 8nformation about &TTP /e=uest with the /e=uest -b.ect$ Processing 9eb 1ata with the
Server$ Session B Application -b.ects$ Programming for database connectivity /etaining 8nformation between
sessions using !ookies$ working of Application Server and 9eb Server.
Module '*@ 'ntroduction to "-ommerce
"-commerce and "-business$ models of traditional B modern commerce$ online vs traditional commerce$
categories and models of "-commerce$ 6-commerce$ "lectronic commerce applications$ barriers and threats to
"-commerce$ ?uture of "-commerce
Module *@ "-ommerce "ssentials
"18$ hardware$ software$ networks$web-servers types of "PS$ ";PP$ review of veri-sign and pay-pal
Module *' @ "-ommerce Securit:
-nline threats$ measures to counter threats with techni=ues like encryption$ digital signature$ cryptography$
water marks etc.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
?erris 1 and 9hipple % (**'#$;uilding an 8ntelligent e-;usiness$ Prentice &all
MA+9"T'). A), SA/"S
MBA >M7@ 3)S(M"+ B"-A*'3(+ ourse redit@ %>
ourse 3;BectiCes
The course aims to explore the core concepts and theories of shopper behavior at individual$ group and
organi5ational level so that students may use these as inputs in marketing decision making.
ourse ontents
Module '
!onsumer demographics$ consumer life styles./etailing implications of consumer demographics and lifestyle.
!onsumer profiles. %ifestyle marketing. "nvironmental factors and individual factors affecting consumers.
Module ''
!onsumer as an 8ndividual$ 6otivation$ Ceeds$ @oals$ Personality$ Self and Self 8mages$ Perception$ 8magery$
%earning$ !ues$ /esponse$ /einforcement$ ;ehavioral %earning and !ognitive %earning Theory$ ;rand %oyalty.
Module '''
Attitude$ Attitude ?ormation and !hange. Shopping attitudes and behavior$ where people shop. !onsumer
;uying 1ecision Process$ types of consumer decision making. 8mpulse purchases and customer loyalty.
Module '*
@roup 1ynamics and /eference @roups$ ?amily 1ecision 6aking$ Social !lass$ !ulture$ Subculture
Module *
-pinion %eadership Process$ 1iffusions of 8nnovations$ Adoption Process.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Assel &enry (**<#$ !onsumer ;ehaviour and 6arketing Action$ Thompson Press
Seth B 6ittal (**)#$ !onsumer ;ehaviour 0 A 6anagerial Perspective$ Thompson Press
Schiffman and Ganuk (**D#$ !onsumer ;ehaviour$ Prentice &all of 8ndia
MBA >M8@ SA/"S MA)A."M")T redit (nits@ %>
ourse 3;BectiCes
This course has been designed to help students learn sales management concepts and how to apply them to solve
business problems and to function as effective managers. 8t deals with all important back end management of
sales and front end personal selling issues with a view to handle the situations professionally and improve the
outcome with result orientation.
ourse ontents
Module '
!hanging world of Sales 6anagement and Professionalism in sales. !lassification of Personal Selling
approaches. Sales .obs$ 4ualification and skill re=uired for success. -rgani5ational buyer behavior and buying
situations. !ontrasting Transactional and /elationship Selling models$ Sales Teams. Sales management
!ompetencies for effective and outstanding results. 1eveloping Sales 6anagement Strategy 2 -b.ectives and
Sales ?orce /oles.
Module ''
/ecruitment planning process0 :ob analysis$ description$ =ualifications$ buyerIs perspective and methods of
locating prospective candidates. Selection0 Application forms$ Types of 8nterviews$ Testing and 3alidating the
hiring process.
Sales Training0 1etermining training needs$ Training analysis$ 6ethods of "valuating sales Training and
building a sales training program. 8nstructional methods used in training.
Module '''
6otivation and the reasons for motivating sales people. 6aslowIs &ierarchy of Ceeds related to the sales force
motivators and companyIs actions to fill needs. 6ethods of giving status to sales people to motivate them.
Sales force compensation. !omponents of compensation and their purpose. !omparison of various
compensation plans. -ptimi5ing sales compensation0 !ustomer > Product 6atrix and relating it to the
appropriate compensation plans.
Module '*
Sales territoryH /easons for establishing or revising Sales Territories$ Setting up and revising Sales Territories0
6arket build-up and 9ork load methodH optimi5ing sales territory.
Sales =uotasH -b.ectives in using 4uotas$ Types of Sales 4uotas and 4uota setting procedures. /easons when
not to use 4uotas.
Module *
Personal Selling process0 Prospecting0 1eveloping a prospect base$ Strategic prospecting$ Sources of prospects$
common causes of customer attrition$ Preparing a prospect list and organi5ing information. Planning the initial
sales call and approach0 Pre call information on the ;uyer and -rganisation$ !all -b.ectives$ Planning the
approach. Sales Presentation techni=ues0 Types of presentation techni=ues$ Presentation se=uence$ Adoptive
Selling 6odel. 1emonstrations0 1emonstration plans$ actions$ custom fitting demonstrations$ use of sales tools.
&andling customer ob.ections0 types of ob.ections$ types of close$ Trial !lose. !losing the sales.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Still$ !undiff and @ovoni. (**D#$ Sales 6anagement$ 1ecisions$ Strategies and !ases$ Prentice &all of
8ndia Pvt. %td.
8ngram$ %aforge$ Avila$ Schwepker :r.$ 9illiams.(**D#$ Analysis and 1ecision 6aking$ Segment ;ooks
1ouglas :. 1alrymple$ !ron and 1ecarlo.(**)#$ Sales 6anagement$ :ohn 9iley B Sons 8nc.
!harles 6. ?utrell (*'*#. ?undamentals of Selling. Tata 6c@raw &ill
@erald % 6anning, 6ichael Ahearne and ;arry % /eece (*''#. Selling Today$ Prentice &all Pub.
MBA >MN@P+3,(T A), B+A), MA)A."M")T redit (nits@ %>
ourse 3;BectiCes
8n congruence with the aim of marketing to convert a commodity into an identifiable product and to a
subse=uent brand$ the course involves the ob.ective of imparting comprehensive understanding of the process of
product strategy and the fundamentals of building$ measuring$ and managing a brand.
ourse ontents
Module '@ Product Strateg: ,eCelo0ment
"lements of Product Strategy$ Product 6ix and %ine decisions. Positioning Strategy$ Product Strategy over %ife
!ycle$ Cew Product 1evelopment Process
Module ''@ 'ntroduction to Brand Management
!oncept of branding$ the challenges faced by brand managers$ the value of a brand to customers and the
organi5ation$ ;randing !hallenges B -pportunities$ Strategic ;rand 6anagement Process
Module '''@ "lements to ;uild "ffectiCe Brands
!riteria to choose brand elements$ !reation of brand personality$ brand personality scale$ brand image sources$
;rand identity dimensions
Module '*@ Brand +e-CitaliDation
;rand B %ine "xtensions$ 6arketing 6ix for ;rand "xtensions$ !o > ;randing. Upward and 1ownward
stretching of brands.
Module *@ Managing t!e Brand S:stems
The brand e=uity concept$ ;rand "=uity 6odels > !ustomer ;ased ;rand "=uity$ Aaker 6odel$ ;rand
hierarchy ;rand Awareness$ ;rand %oyalty$ ;rand Associations$ ;rand /ecognition$ /ecall.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Geller G.%. (**A#$ Strategic ;rand 6anagement0 ;uilding$ 6easuring$ and 6anaging ;rand "=uity$
Prentice &all.
Sengupta S. (*'*#$ ;rand Positioning$ Tata 6c@raw-&ill
Gapferer :. %. 'DD+#$ Strategic ;rand 6anagement$ ?ree Press
3P"+AT'3)S MA)A."M")T
MBA >8&@ MA)A."M")T 3F T"-)3/3.Y A), '))3*AT'3) redit (nits@ %>
ourse 3;BectiCe@
o To introduce the understanding of concepts of technological impact on innovation and its management
o Understand the significance and alignment of strategy and 8nnovation leading to 8nnovation led growth
o 8t seeks to emphasise further its strategic role and aspects of implementation in organisations.

/earning 3utcomes
o Skills to overcome Technological challenges for -rgani5ational 8nnovation
o 8dentify technologically driven innovation opportunities in organi5ation and facilitate pro.ects
o Understand technological sensitivities$ organi5ational learning need and lead development teams
ourse ontent@
Module '@ 'nnoCation Strateg: and tec!nolog:
8ntroductionH -verview of technology and innovation managementH Understanding !reativity$ ;usiness cycles
and technology wavesH !ontinuous and breakthrough technologiesH Technology as entrepreneurial advantageH
Technology leadership and followershipH Strategic technology attitudes and processesH 3alue dynamics in
technology and innovation
Module ''@ Tec!nolog: forecasting, acGuisition and deCelo0ment
Technology S-curvesH ?orecasting market conditionsH /ates and directions of technological changeH
Technological discontinuitiesH Ac=uisition processesctechnology sourcing and transfer$ collaboration$ allianceH
/B1 spectrum and life cycle for technological innovationH Technological learning and knowledge managementH
8nnovation structure management at organisational level
Module '''@ Tec!nolog: a;sor0tion and diffusion
8mplementing technologyH !ultural assimilation in organisationH 8ntegration and smoothingH /edesigning
organisational structures and processesH Technology diffusion characteristics and overcoming barriersH
6anaging technology platforms and portfolios$ 1isruptive and emerging technologiesH Canotechnology$ Ceural
networks$ Artificial intelligence$ expert systemsH ?uggy logic
Module '*@ Managing reatiCit: and 3rganiDational /earning
8nfluence of -rgani5ational structure and !haracteristics on 8nnovation and !reativity. Understanding creative
and innovative people$ -rgani5ational learning and influence of emerging business realities
Module *@ Total innoCation management
8nnovation is not optionalH 8nnovation as a management processH 8nnovation pro.ect managementH Patenting$
!opyright$ 8ntellectual property right$ 8nnovation in S6"s. !ases
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences@
9hite$ 6.A.$ and @.1. ;urton$ Management of Technology and Innovation$ The$ Cew 1elhi0 !engage
earning$ (**7
6aithal$ Shlomo$ and 1.3./. Seshadri$ Innovation Management$ Cew 1elhi0 /esponse ;ooks$ (**7
Carayanan$ 3.G.$ Managing Technology and Innovation for Competitive Advantage$ Cew 1elhi0 Pearson
"ducation$ (**D
Trott$ Paul$ Innovation Management & New Product Development$ Cew 1elhi0 Pearson "ducation$ (***
MBA >8$@ S(PP/Y -A') MA)A."M")T redit (nits@ %>
ourse 3;BectiCes@
The aim of this course is to develop the understanding of the various components of the integrated supply chain.
The learning is focused on developing the supply chain to suit domestic as well as global markets.
ourse ontents
Module '@ 'ntroduction of /ogistics and SM
"volution of %ogistics and 8mportance of Supply !hain 6anagement in the -verall -rgani5ation ?unctioning$
8nter-functional coordination$ !ustomer ?ocus in Supply !hain$ Supply !hain %ogistics -perations$ -b.ectives
of purchasing$ Purchase strategies$ -utsourcing in S!6$ 3endor 6anagement and 1evelopment$ %i=uid
%ogistics$ !old !hain -perations.
Module ''@ Strategic 'ssues in Su00l: !ain Management
3alue chain and value delivery system$ 8nter-corporate cooperation$ 1ifferent 6odes of Transportation$ !hoice
for Transportation$ !oncept of multi-modal transportation and infrastructure needsH Third Party %ogistics$
?ourth Party %ogistics$ 1istribution !hannel 1esign$ Strategic Alliances$ 6anaging 6aterial-$ 6oney-$ and
!ommunication-?lows of Supply !hain$ Strategic %ead Time 6anagement$ !ontaineri5ation in S!6$ /everse
%ogistics and !losed-%oop Supply !hain.
Module '''@ Managing t!e Su00l: !ain Performance
9arehousing operations$ 8nventory 6anagement$ 3endor 6anaged 8nventory$ S!6 and 8nformation
Technology$ 8nter-firm 8ntegration0 8mplementation 8ssues$ Application of /?81$ "/P$ :8T$ -ptimi5ation of
Supply !hain$ /etailing 6anagement$ 9aste "limination and %ean Thinking in Supply !hainH Supply chain
performance measurement systemsH Supply !hain ;alanced Score !ard$ S!-/ 6odel.
Module '*@ SM in 'ndian and .lo;al Pers0ectiCe
%ogistics and Supply !hain 6anagement in the 8ndian "nvironment$ 6otives and 1evelopment of @lobal
6arkets$ Supply !hain /econsideration to suit the @lobal "nvironment$ /isk 8nvolved in 8nternational
6arkets$ ;enchmarking @lobal Supply !hains.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Agarwal (*'*#$ Supply !hain 6anagement$ 6acmillan 8ndia
;owersox$ !loss and !ooper (**A#$ Supply !hain %ogistics 6anagement$ Tata 6c@raw-&ill
!hopra$ 6eindl and Galra (**A#$ Supply !hain 6anagement0 Strategy$ Planning$ and -peration$ Pearson
"d.
/angara.$ et al (**D#$ Supply !hain 6anagement for !ompetitive Advantage$ Tata 6c@raw-&ill
/ay (*'*#. Supply !hain 6anagement for /etail$ Tata 6c@raw-&ill
Shah (**D#$ Supply !hain 6anagement0 Text and !ases$ Pearson "ducation
Sharma (*'*#$ Supply !hain 6anagement$ -xford University Press
Simchi-%evi$ et al (**A#$ 1esigning and 6anaging the Supply !hain$ Tata 6c@raw-&ill
9isner$ %eong and Tan (**,#$ Principles of Supply !hain 6anagement$ !engage
MBA >8>@ P+3P"T MA)A."M")T redit (nits@ %>
ourse 3;BectiCes
Pro.ect 6anagement is a broad multi-level activity. The ob.ective of this course is to provide a thorough
understanding of its various essentials to the student. At the completion of the course$ the student should be able
to apply criteria of selection for identification of a pro.ect and carry out a rational appraisal. &e should be able to
do pro.ect planning and be familiar with pro.ect control systems.
ourse ontents@
Module '@ onte#t of ProBect Management
!oncept of Pro.ects$ Pro.ect !lassification$ Types and !ategories of Pro.ectsH 8nfrastructure Pro.ects$ Pro.ect
management in established firms0 !hange 6anagement Pro.ects$ Cew Product 1evelopment Pro.ects$ Product2
Process 8mprovement Pro.ects$ Technology 8nduction B Assimilation Pro.ects$ Strategic 8mplications of Pro.ect
6anagement ActivitiesH Pro.ect @oals$ ?unctionsH Phases of Pro.ects$ 7SI of Pro.ectsH Pro.ect %ife !ycles$
Module ''@ ProBect Selection and A00raisal
!riteria for selection0 !hecklist 6odel$ Scoring 6odel$ Analytic &ierarchy Process$ Profile 6odelH
8dentification of the pro.ectH /e=uest for ProposalH Pro.ect appraisal0 Technical$ !ommercial$ "conomic$
?inancial and 6anagement appraisalH ?easibility Study0 Payback Period$ CP3$ 8//$ -ptions 6odelH 1etailed
Pro.ect /eport
Module '''@ ProBect Planning and 3rganiDation
Pro.ect Planning0 Planning steps$ 6aster planH 1efining Pro.ect Scope$ 9ork ;reakdown Structure$ !ost
;reakdown Structure$ /esource ;reakdown StructureH Pro.ect Activity$ Pro.ect !oordination$ Scheduling
!hartsH Schedule$ @antt !harts$ P"/T B !P6$ Allocation of /esourcesH Pro.ect 6anagement in multi-cultural
context$ Pro.ect Team$ /ole of the leaderH /ole of P6-$ Pro.ect -rgani5ation0 Pure$ 6atrix$ 6ixedH Pro.ect
Portfolio 6anagement
Module '*@ ost "stimation, Budgeting, Measurement of +is4
!ost "stimating Process$ ;udgets and "stimatesH !ost-Time -verrun 8ssues and 8mplicationsH Pro.ect /isk
analysis and managementH Pro.ect 6anagement 8nformation System
Module *@ ProBect +eCiew and ontrol
Pro.ect 6onitoring and controlH Pro.ect 4uality !ontrolH !ritical !hain Pro.ect 6anagementH Pro.ect
6anagement ;alanced ScorecardH Pro.ect !loseoutH Pro.ect "valuation$ Pro.ect Termination and Abandonment
AnalysisH Pro.ect Audit
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
@ray B %arson (**A#$ Pro.ect 6anagement$ Tata 6c@raw-&ill
&arvard ;usiness School Press (**7#$ The "ssentials of Pro.ect 6anagement for &/ Professionals#
Gloppenborg (**D#$ !ontemporary Pro.ect 6anagement$ !engage.
Cagara.an (**A#$ Pro.ect 6anagement$ Cew Age Publishers
Cicholas and Steyn (*'(#$ Pro.ect 6anagement for ;usiness$ "ngineering$ B Technology$ Taylor B
?rancis
Pinto (**D#$ Pro.ect 6anagement0 Achieving !ompetitive Advantage$ Pearson 8ndia
9ysocki (*''#$ "ffective Pro.ect 6anagement$ 9iley
F3(+T- S"M"ST"+
MA)A."M")T ') AT'3)-S3'A/, "3)3M' A), "T-'A/ 'SS("S
ourse ode@ MBA <%& redit (nits@ %<
ourse 3;BectiCes
The course aims at bringing the students closer to reality by developing their understanding of the professional
prere=uisites to practice of management in terms of re=uired skills and attitude to respond proactively to rapid
discontinuous change in business environment. 8ntegrative in approach$ this course aims at developing not
theoreticians but practitioners who are expected to sense the ongoing conflict between environmental change
and internal desire of management for stability.
ourse ontents
Module '@ 'ntroduction
6odern 6anagement Practices and 8ssues 8nvolved$ -utsourcing 6anagement Services and "volution of
6anagement !onsultancy$ Skills-set re=uired for 6anagement !onsultants. !onsulting and performance
counseling.
Module ''@ T!e Process of Management onsulting
!onsulting Proposals. 8dentification and 1efinition of Problem$ ?act-?inding %eading to Solution 1evelopment
and 8mplementation$ 1eveloping Strategic and Tactical Plans and Subcontracting$ Pricing of !onsultancy$
Ac=uiring and 1eveloping Talents for !onsulting.
Module '''@ 'n-!ouse Management Cersus Management 3utsourced
9hy a Sense of Skepticism and Unease Towards 6anagement !onsultants. !ost versus 3alue of Advice$
Separating !onsulting Success from !onsulting$ 1isaster. Some /evealing Situations.
Module '*@ ross ultural Management S:stems and Processes
Types of organi5ational culture$ Strength of organi5ational culture$ ?unction of organi5ational culture$
8mportance of culture to the organi5ation$ !ultural 6odels$ !ross- !ultural Perspectives$ @eert &ofstede and
!ross- !ultural 8ssues
Module *@ "conomic and Social 'ssues in Management
Adaptation to !hanging "nvironment in @eneral and "conomic "nvironment in Particular$ "conomic @rowth
and !hange Areas$ "merging -pportunities in 3arious Sectors including Social Sector$ 6anagement Practice
and !ultural 8ssues$ The global Political Situation$ The @lobal !ompetitive "nvironment and the internal scene
in 8ndia$ 9ar @ame.
Module *'@ "t!ical 'ssues in Management
/elationship among 3arious Stakeholders$ /easons for !onflict of 8nterests Among Stakeholders$ !orporate
@overnance and "thics. 9hy Unethical 1ecisions %eading to !onflicts are Taken$ Power and Politics$
8nitiatives on !orporate @overnance by the @overnments.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
%t. @en. Ahluwalia :.S.$ "ditor$'DD7#$ Total 4uality 6anagement$ Tata 6c@raw &ill 8ndia.
;areus S.9. B9ilkinson :.9.$'DD+#$ 6anagement !onsulting Services$ 6c@raw &ill.
!adbury$ Sir Adrian$'DA7#$"thical 6anagers 6ake Their -wn /ules$&arvard ;usiness /eview$ <,$
'DA7#.
!ogner$ :ay A$ 1avid ?inegold and "dward " %awler 888$ 'DDA#$ JAppraising ;oardroom Performance.
&arvard ;usiness /eview.
1rucker$ Peter ?. 1utton 'DD(#$ 6anaging the ?uture0 The 'DD*s and ;eyond.
Gumar 6angalam ;irla !ommittee /eport on !orporate @overnance > %egislation alone is not enough$
Activating Adult !ommittees. Shareholder > ?riendly Steps - The &indu$ 'DDD#.
Parekh$ 1eepak S$ 'DDD#$ The /eal 6eaning of !orporate @overnance. 8ndian 6anagement.
Paine$ %ynn Sharp$ 'DD+#$ 6anaging -rgani5ational 8ntegrity. &arvard ;usiness /eview.
Salmon 9.:. 'DD)#$!rises PreventionIsH &ow to @ear up Mour ;oard. &arvard ;usiness /eview.
Sodarn$ 1r. Gailash$'DDD#$ Transparency in !orporate @overnance$ 8ndian 6anagement 3ol. )A$ Co.'*.
!adbury$ Sir Adrian$'DD*#$The !ompany !hairman$ 1irector ;ooks$ Simon Schuster 8nternational @roup
!rosby$ Philips.'DD*#$ %et us talk 4uality$ Penguin Publications.
1avenport S. Gimberly B -thers. 'DD<# ?ocused 4uality$ :ohn 9ily Sons 8nc.
"ccles$ /.@. and !rane$ 1.;.'DD,#$1oing 1eals0 8nvestment ;anks at 9ork$ 6c@raw &ill 8nternational.
B(S')"SS 3MM()'AT'3) - '*
ourse ode@ MBA <<$ redit (nits@ %&
ourse 3;BectiCes
The influx of multinationals$ ?18s and /etail 6anagement makes global communication a harsh reality and
offers cultural communication challenges. This course is designed to inculcate transcultural communication
skills among the young Amitians.
ourse ontents
Module '@ 'm0ortance of ulture in ommunication
Principles of effective cross cultural communication
1eveloping !ommunication !ompetence
Module ''@ Barriers to effectiCe communication
Sender$ /eceiver and Situation related barriers
6easures to overcome the barriers
%istening skills
Module '''@ ross cultural communication
!haracteristics of culture
Social differences
!ontextual differences
Converbal differences
"thnocentrism
"#amination Sc!eme
om0onents T& T$ AF * ., .P A
1eig!tage (2) (* (* (, '* '* '* ,
!A? > !ommunication Assessment ?ile
@1 > @roup 1iscussion
@P > @roup Presentation
+eferences

;usiness !ommunication$ /aman > Prakash$ -xford
;usiness !ommunication for 6anagers0 An Advanced Approach$ Penrose$ Thomson
Understanding &uman !ommunication$D2e$ Adler / -xford

B"-A*'3(+A/ S'")" - '*
ourse ode@ MBA <<> redit (nits@ %&
ourse 3;BectiCes
This course aims at imparting an understanding of0
;uild and leverage your professional reputation
6aintain focus in pressure situations
6ake a balanced choice between professional and personal commitments
ourse ontents
Module '@ 'ndiCidual, Societ: and )ation
8ndividual 1ifferences and 1imensions of Personality
Sociali5ation Process
/elating to the Cation0 3alues$ !ulture$ /eligion
Sense of pride and Patriotism
6anaging 1iversity
Module ''@ om0onents of "#cellence
Personal "xcellence0
8dentifying long-term choices and goals
Uncovering the talent$ strength B style
Analy5ing choke points in your personal processes by analysis in area of placements$ events$ seminars$
conference$ extracurricular activities$ pro.ects etc.
1eveloping professional power0 @oal-setting$ time management$ handling criticism$ interruptions and time
wasters
Module '''@ areer Planning
Gnowing oneIs 8nterest and Aptitude
8dentifying available /esources
Setting goals to maintain focus0
1eveloping Positive attributes in personality
Self-reliance and "mployability skills
Module '*@ Stress Management for -ealt!: /iCing
6eaning and Cature of Stress
Stages of stress
!auses and !onse=uences of stress0 Personal$ -rgani5ational and "nvironmental
Personal Styles and strategies of coping
Module *@ Professional Success
;uilding independence B interdependence
/educing resistance to change
!ontinued reflection Placements$ events$ seminars$ conferences$ pro.ects extracurricular Activities etc.#
Module *'@ "nd-of-Semester A00raisal
3iva based on personal .ournal
Assessment of ;ehavioural change as a result of training
"xit %evel /ating by Self and -bserver
+eferences
: 9illiam Pfeiffer ed.# Theories and 6odels in Applied ;ehavioural Science$ 3ol ($ @roup 'DD<#H Pfeiffer
B !ompany
Smither /obert 1.H The Psychology of 9ork and &uman Performance$ 'DD+#$ &arper !ollins !ollege
Publishers
/aman$ A.T. (**)# Gnowledge 6anagement0 A /esource ;ook. "xcel ;ooks$ 1elhi.
Gamalavi.ayan$ 1. (**,#. 8nformation and Gnowledge 6anagement. 6acmillan 8ndia %td. 1elhi
F+")- - '*
ourse ode@ MBA <<< redit (nits@ %$
ourse 3;BectiCes
To strengthen the language of the students with both oral and written
To provide the students with the know-how
to master the tenses > present$ past and future
to express emotion
to accomplish simple tasks of day-to-day programmes
to prepare rNsumN

ourse ontents
(nitI M@ pp. '*<
/Ndiger un rNsumN !f. !ampus ( > P.<$ ?ranVais.!om$ 8ntermNdiaire- p.DA#
Passer un entretien dIembauche. ?ranVais.!om$ 8ntermNdiaire > p.'**
ontenu le#ical@ (nitI M@ Tranc!es de Cie
'. Nvo=uer un souvenir
(. raconter une histoire
). rapporter des NvNnements mar=uants dIune vie professionnelle
+. expli=uer une situation de stress$ donner son avis
,. faire des pro.ets
ontenu grammatical@ '. formation de lIimparfait$ cha=ue2chacun
(. emploi du passN composN et de lIimparfait
). relatifs =ui$ =ue$ oP$ mise en relief$ indicateurs de temps0 depuis$ il y a$
pendant$ pour$ en
+. pronom en de =uantitN$ propositions complNtives0 .e pense =ue[$ .e crois =ue [
,. futur simple$ pronom y
"#amination Sc!eme
om0onents T& T$ ' * A
1eig!tage (2) (* (* (* (* ', ,
! > Pro.ect TPresentation
8 > 8nteraction2!onversation Practice
+eferences
le livre O suivre 0 ?ranVais.!om 1Nbutant#
."+MA) - '*
ourse ode@ MBA <<F redit (nits@ %$
ourse 3;BectiCes
To enable the students to converse$ read and write in the language with the help of the basic rules of grammar$
which will later help them to strengthen their language.
To give the students an insight into the culture$ geography$ political situation and economic opportunities
available in @ermany.
8ntroduction to Advanced @rammar %anguage and Professional :argon
ourse ontents
Module '@ Present 0erfect tense
Present perfect tense$ usage and applicability
Usage of this tense to indicate near past
Universal applicability of this tense in @erman
Module ''@ /etter writing
To ac=uaint the students with the form of writing informal letters.
Module '''@ 'nterc!anging 0re0ositions
Usage of prepositions with both accusative and dative cases
Usage of verbs fixed with prepositions
"mphasi5ing on the action and position factor
Module '*@ Past tense
8ntroduction to simple past tense
%earning the verb forms in past tense
6aking a list of all verbs in the past tense and the participle forms
Module *@ +eading a Fair: Tale
!omprehension and narration
/otkYppchen
?roschprin5essin
1ie ?remdsprache
Module *'@ .enitiCe case
@enitive case > "xplain the concept of possession in genitive
6entioning the structure of weak nouns
Module *''@ .enitiCe 0re0ositions
1iscuss the genitive propositions and their usage0 wYhrend$ wegen$ statt$ trot5#
Module *'''@ Picture ,escri0tion
?irstly recogni5e the persons or things in the picture and identify the situation depicted in the pictureH
Secondly answer =uestions of general meaning in context to the picture and also talk about the personal
experiences which come to your mind upon seeing the picture.
"#amination Sc!eme
om0onents T& T$ ' * A
1eig!tage (2) (* (* (* (* ', ,
! > Pro.ect T Presentation
8 > 8nteraction2!onversation Practice
+eferences
9olfgang &ieber$ %ern5iel 1eutsch
&ans-&einrich 9angler$ Sprachkurs 1eutsch
Schul5 @riesbach$ 1eutsche Sprachlehre fXr AuslYnder
P.% Ane.a$ 1eutsch 8nteressant- '$ ( B )
/osa-6aria 1allapia55a et al$ Tangram Aktuell A'2'$(
;raun$ Cieder$ SchmZe$ 1eutsch als ?remdsprache 'A$ @rundkurs
SPA)'S- - '*
ourse ode@ MBA <<7 redit (nits@ %$
ourse 3;BectiCes
To enable students ac=uire working knowledge of the languageH to give them vocabulary$ grammar$ voice
modulations2intonations to handle everyday Spanish situations with ease.
ourse ontents
Module '
/evision of earlier semester modules
8ntroduction to Present !ontinuous Tense @erunds#
Module ''
Translation with Present !ontinuous Tense
8ntroduction to @ustar$ Parecer$ Apetecer$ doler
Module '''
8mperatives positive and negative commands of regular verbs#
Module '*
!ommercial2 business vocabulary
Module *
Simple conversation with help of texts and vocabulary
"n la recepcion del hotel
"n el restaurante
"n la agencia de via.es
"n la tienda2supermercado
"#amination Sc!eme
om0onents T& T$ ' * A
1eig!tage (2) (* (* (* (* ', ,
! > Pro.ect T Presentation
8 > 8nteraction2!onversation Practice
+eferences
"spa\ol Sin ?ronteras Civel > "lemental#

,'SS"+TAT'3)
ourse ode@ MBA <FF redit (nits@ %N
The aim of the dissertation is to provide you with an opportunity to further your intellectual and personal
development in your chosen field by undertaking a significant practical unit of activity$ having an educational
value at a level commensurate with the award of your degree
The dissertation can be defined as a scholarly in=uiry into a problem or issues$ involving a systematic approach
to gathering and analysis of information 2 data$ leading to production of a structured report.
Selecting t!e ,issertation To0ic
8t is usual to give you some discretion in the choice of topic for the dissertation and the approach to be adopted.
Mou will need to ensure that your dissertation is related to your field of speciali5ation.
1eciding this is often the most difficult part of the dissertation process$ and perhaps$ you have been thinking of a
topic for some time.
8t is important to distinguish here between Jdissertation topicI and Jdissertation titleI. The topic is the specific
area that you wish to investigate. The title may not be decided until the dissertation has been written so as to
reflect its content properly.
?ew restrictions are placed on the choice of the topic. Cormally we would expect it to be0
relevant to business$ defined broadlyH
related to one or more of the sub.ects or areas of study within the core program and specialisation streamH
clearly focused so as to facilitate an in-depth approach$ sub.ect to the availability of ade=uate sources of
information and to your own knowledgeH
of value and interest to you and your personal and professional development.
Planning t!e ,issertation
This will entail following0
Selecting a topic for investigation.
"stablishing the precise focus of your study by deciding on the aims and ob.ectives of the dissertation$ or
formulating =uestions to be investigated. !onsider very carefully what is worth investigating and its
feasibility.
1rawing up initial dissertation outlines considering the aims and ob.ectives of the dissertation. 9orkout
various stages of dissertation
1evising a timetable to ensure that all stages of dissertation are completed in time. The timetable should
include writing of the dissertation and regular meetings with your dissertation guide.
T!e ,issertation 0lan or outline
8t is recommended that you should have a dissertation plan to guide you right from the outset. "ssentially$ the
dissertation plan is an outline of what you intend to do$ chapter wise and therefore should reflect the aims and
ob.ectives of your dissertation.
There are several reasons for having a dissertation plan
8t provides a focus to your thoughts.
8t provides your faculty-guide with an opportunity$ at an early stage of your work$ to make constructive
comments and help guide the direction of your research.
The writing of a plan is the first formal stage of the writing process$ and therefore helps build up your
confidence.
8n many ways$ the plan encourages you to come to terms with the reading$ thinking and writing in a
systematic and integrated way$ with plenty of time left for changes.
?inally$ the dissertation plan generally provides a revision point in the development of your dissertation
report in order to allow appropriate changes in the scope and even direction of your work as it progresses.
9ee0ing records
This includes the following0
6aking a note of everything you readH including those discarded.
"nsuring that when recording sources$ authorIs name and initials$ date of publication$ title$ place of
publication and publisher are included. Mou may consider starting a card index or database from the outset#.
6aking an accurate note of all =uotations at the time you read them.
6ake clear what is a direct a direct =uotation and what is your paraphrase.
,issertation format
All students must follow the following rules in submitting their dissertation.
?ront page should provide title$ author$ Came of degree2diploma and the date of submission.
Second page should be the table of contents giving page references for each chapter and section.
The next page should be the table of appendices$ graphs and tables giving titles and page references.
Cext to follow should be a synopsis or abstract of the dissertation approximately ,** words# titled0
"#ecutiCe Summar:
Cext is the JacknowledgementsI.
!hapter 8 should be a general introduction$ giving the background to the dissertation$ the ob.ectives of the
dissertation$ the rationale for the dissertation$ the plan$ methodological issues and problems. The limitations
of the dissertation should also be hinted in this chapter.
-ther chapters will constitute the body of the dissertation. The number of chapters and their se=uence will
usually vary depending on$ among others$ on a critical review of the previous relevant work relating to your
ma.or findings$ a discussion of their implications$ and conclusions$ possibly with a suggestion of the
direction of future research on the area.
After this concluding chapter$ you should give a list of all the references you have used. These should be
cross - references with your text. ?or articles from .ournals$ the following details are re=uired e.g.
1raper P and Pandyal G. 'DD'$ The 8nvestment Trust 1iscount /evisited$ :ournal of ;usiness ?inance and
Accounting$ 3ol'A$ Co<$ Cov$ pp 7D'-A)(.
?or books$ the following details are re=uired0
%evi$ 6. 'DD<$ 8nternational ?inancial 6anagement$ Prentice &all$ Cew Mork$ )rd "d$ 'DD<
?inally$ you should give any appendices. These should only include relevant statistical data or material that
cannot be fitted into the above categories.
T!e /a:out .uidelines for t!e ,issertation
A+ si5e Paper
?ont0 Arial '* points# or Times Cew /oman '( points#
%ine spacing0 '.,
Top and bottom margins0 ' inch2 (., cmH left and right margins0 '.(, inches2 ) cm
.uidelines for t!e Assessment of t!e ,issertation
9hile evaluating the dissertation$ faculty guide will consider the following aspects0
'. &as the student made a clear statement of the ob.ective or ob.ectives#.
(. 8f there is more than one ob.ective$ do these constitute parts of a wholeU
). &as the student developed an appropriate analytical framework for addressing the problem at hand.
+. 8s this based on up-to-date developments in the topic areaU
,. &as the student collected information 2 data suitable to the frameworksU
<. Are the techni=ues employed by the student to analyse the data 2 information appropriate and relevantU
7. &as the student succeeded in drawing conclusion form the analysisU
A. 1o the conclusions relate well to the ob.ectives of the pro.ectU
D. &as the student been regular in his workU
'*. %ayout of the written report.
"#amination Sc!eme@
!ontents B %ayout of the /eport )*
!onceptual ?ramework '*
-b.ectives B 6ethodology ',
8mplications B !onclusions ',
3iva2 Presentations )*
T3TA/ &%%
"/"T'*"S
(A)Y S'J 3(+S"S 3(T 3F A)Y T13 P+3.+AMM"S ') 3MB')AT'3) 3F <=$ A), >=>)
F')A)" A), A3()T').
MBA <%7@ 3+P3+AT" TAJ P/A))'). redit (nits@ %>
ourse 3;BectiCes
At the end of the course$ the students should be able to understand 8ndian accounting Standards and the impact
of US@AAP on ?inancial Statements. To create an understanding of the accounting of 6ergers and Ac=uisitions
and 3aluation of goodwill B Shares.
8n addition to !orporate Accounting the students should be able to demonstrate an understanding of the tax
provisions enabling them to make use of legitimate tax shelters$ deductions$ exceptions$ rebates and allowancesH
with the ultimate aim of minimi5ing the corporate tax liability.
ourse ontents@
Module '@ Accounting )orms
3arious Accounting Standards in 8ndia and comparison with 8nternational accounting Standards and US.@AAP.
Module ''@ Accounting for Merger and AcGuisitions
Accounting for Ac=uisition of ;usiness$ !alculation of Purchase consideration and Profit %oss# Prior to
8ncorporation. Accounting for Amalgamation in the nature of 6erger and in the nature of Purchase.
Module '''@ *aluation of .oodwill and S!ares
3aluation of @oodwill > 1ifferent 6ethods of 3aluation of @oodwill$ 3aluation of Shares > Cet Asset ;acking
6ethod and Mield 6ethod.
Module '*@ Basic once0ts of 'ncome Ta#
8ntroduction to 8ncome Tax Act$ 'D<'$ /esidential Status$ "xempted 8ncomes of !ompanies An overview of
various provisions of ;usiness B profession B !apital gains > applicable to companies

Module *@ Assessment of om0anies
!omputation of taxable income$ 6AT $ Set off B carry forward of losses in companies$ 1eductions from @ross
total income applicable to companies$ Tax planning with reference to new pro.ects2expansions2rehabilitation
plans including mergers$ amalgamation or de-mergers of companies$ !oncept of avoidance of double taxation.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Singhania 3.G. B Singhania Gapil $ 1irect taxes law B practices$ Taxmann
/avi 6 Gishore$ Advanced Accounting$ Taxmann.
%akhotia $ /.C. B %akhotia$ !orporate Tax Planning$ 3ision books
Singhania$ 3.G.$ StudentIs guide to 8ncome Tax$ Taxmann
8nternational dictionary of taxation by 8ndian Tax 8nstitute$ '
st
"dition.
6aheshwari S.C and 6aheshwari S.G Advanced Accountancy$ 3ikas Publishing &ouse.
MBA <%8@ MA)A."M")T 3F F')A)'A/ ')ST'T(T'3)S redit (nits@ %>
ourse 3;BectiCes
The aim of the course is to orient the finance students to the change in the financial industry. The financial
industry much like the computer industry is changing rapidly. A course that merely describes the existing
institutions will not prepare the students ade=uately for the change. Thus familiari5ation with institutions of
today B developing an understanding why they are the way they are$ and why they are changing is the core aim
of the course. An 8ndian perspective will be added but conceptually the @lobal frameworks will be used. At the
end of this course the students will understand0
The role of financial institutions in economic development
The working of ?inancial 8ntermediaries
8nternational ;anking
The norms governing of ?inancial 8ntermediaries in 8ndia
The basic principles of %ending B 8nvestments in a !ommercial ;ank
The working of 1evelopmental ?inancial 8nstitutions
ourse ontents
Module '@ 'ntroduction
?inancial institutions and economic development$ Types of 6oney$ Process of !apital ?ormation$ Technology of
financial systems- Pooling$ Cetting$ !redit substitution B 1elegation.
Module ''@ Financial intermediaries
Understanding ?inancial 8ntermediaries- !ommercial ;anks$ !entral ;ank$ !ooperative ;anks$ ;anking system
in USA B 8ndia$ 8nternational ;anking$ ;anking -perations$ /etail and 9holesale ;anking$ Cear ;anks$
Universal ;anking$ C;?!Is
Module '''@ )orms ? Practices in t!e Ban4ing 'ndustr:
Principles of %ending$ Study of ;orrowers$ ;alance Sheet Analysis$ Pro.ect Appraisal !riteria$ 6arketing of
;ank Services$ Prudential Corms - Carsimhan !ommittee /ecommendations$ Performance Analysis of ;anks$
/egulatory 8nstitutions /;8 B S";8$ %enderIs %iability Act$ ;anking 8nnovations$ ;asle !ommittee
/ecommendations$ !A/ - /isk 9eighted Assets and /isk ;ased Supervision$ Asset %iability 6anagement in
!ommercial ;anks$ !orporate 1ebt /estructuring$ 8nternet ;anking$ 6obile ;anking$ "-;anking /isks$ "-
?inance$ "lectronic 6oney$ 1igital Signatures$ /T@S$ C"?T etc.
Module '*@ ,eCelo0mental Financial 'nstitutions
/ole of 1evelopmental ;anks in 8ndustrial ?inancing$ /esource 6obili5ation of 1evelopmental ;anks$ Pro.ect
"xamination by 1evelopmental ;anks.
Module *@ 'nsurance 'nstitutions
/ole of 8nsurance companies in 8ndustrial ?inancing$ %ife insurance B @eneral insurance$ Cew developments in
insurance as a sector in the 8ndian financial system$ ;ancassurance 6odels in "urope and 8ndia
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
!handra$ P. 'DD7#$ ?inancial 6anagement0 Theory B Practice$ Tata 6c@raw &ill.
:akhotiya$ @. P.(***#$ Strategic ?inancial 6anagement$ 3ikas Publishing &ouse.
@rundy$ T.$ :ohnson$ @ and Scholes$ G. 'DDA#$ "xploring Strategic ?inancial 6anagement$ Prentice &all
"urope.
Shank$ :. G. B @ovindara.an$ 3. 'DD,#$ Strategic !ost 6anagement0 The Cew Tool for !ompetitive
Advantage$ the ?ree Press.
Pritchett$ PH /obinson$ 1. and !larkson$ /. 'DD7#$ After The 6erger0 The Authoritative @uide for
8ntegration Success$ 6c@raw &ill
@eneen$ &. and ;owers$ ;. 'DD7#$ The Synergy 6yth and other ailments of ;usiness Today$ St. 6artin
Press Cew Mork..
9eston$ !hung B &oag$ 'DD<#$ 6ergers$ /estructuring and !orporate !ontrol$ Prentice &all of 8ndia.
"ccles$ /. @. and !rane$ 1. ;. 'DD,#$ 1oing 1eals0 8nvestment ;anks at 9ork$ 6c@raw - &ill
8nternational.

MBA <&%@ 3MM"+'A/ BA)9'). redit (nits@ %>
ourse 3;BectiCes
The aim of this course is to give the student an overview of banking industry and prepare him for various roles
in the banking sector.
ourse ontents
Module '@ Princi0les 3f Ban4ing
/etail ;anking$ Savings and !urrent Accounts$ %oan Products$ Plastic 6oney$ 9holesale ;anking$ -ff ;alance
Sheet ;usiness$ 8nternational ;anking$ !orrespondent ;anking$ C-ST/- and 3-ST/- accounts- > S98?T$
!&8PS$ !&APS$ ?"198/".$ 1ocumentary %etter of !redit$ C/8 Accounts$ /emittances and !learing$
Module ''@ +egulator: Framewor4
Cegotiable 8nstruments Act$ ;anking /egulation Act$ /eserve ;ank of 8ndia Act$ /;8Is 6onetary and !redit
Policy
Module '''@ Treasur: Management
8nstruments in Treasury 6arket$ 1evelopment of new financial products$ control and supervision of Treasury
managementH linkage of domestic operations with foreign operations$ Asset %iability 6anagement$ ;anks
;alance Sheet- !omponents of Assets2%iabilities and their management$ %i=uidity 6anagement$ 8nterest /ate
6anagement$ /;8 @uidelines on Asset %iability 6anagementH Stock optionsH debt instrumentsH bond portfolio
strategyH risk control and hedging instruments$ 8nvestments > Treasury bills > 6oney markets instruments such
as !1s$ !Ps$ 8;PsH /efinance and rediscounting facilities
Module '*@ redit
Principles of %ending$ 9orking !apital and Term %oans$ ?inancing S6"26S6"$ 6icrofinance$ !redit
Appraisal Techni=ues$ !redit /ating$ 1efault Probabilities$ !redit Spreads$ !redit 6igration$ !redit 6onitoring$
1ocumentation Procedures$ CPA$ %aws relating to securities-valuation of securities-modes of charging
securities- lien$pledge$ mortgage$ hypothecation etc$ The Securitisation and /econstruction of ?inancial Assets
and "nforcement of Security 8nterest Act
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
3arshney$ P.C.$ (*'*$ ;anking %aw and Practise$ S !hand and Sons
/adhakrishnan$ T.S.H (**,$ Principals of ;ankingH 6acmillan
6ishra$ /.G.H ;anking Sector /eforms and Agricultural ?inanceH Sonali Publications
Padhy Gishore !H Padhy 6anoran.anH (*''H ;anking ?utureH 1ominant Publishers and 1istributors
-(MA) +"S3(+"
MBA <&&@ 3MP")SAT'3) A), +"1A+, MA)A."M")T redit (nits@ %>
ourse 3;BectiCes
This course helps students to learn how compensation system operates to attract$ retain and motivate competent
work force.
ourse ontents
Module '@ 'ntroduction
!oncept of !ompensation$ System of !ompensating$ !oncept of /eward and /eward System$ "conomic
Theory of 9ages$ %imitations of "conomic Theories. 9age and Salary Administration at micro level$ 9age
concepts$ 6ethods of :ob "valuation$ /ole of various parties > "mployees$ "mployers$ Unions B @overnment$
-verview of %egislations affecting !ompensation
Module ''@ om0ensation Structure- 'ndian Practices
Salary Progression$ 6ethods of Payment$ %imitations of the :ob /elated !ompensation$ !ompetency based
!ompensations$ Performance linked !ompensations- Performance Appraisal
Module '''@ "lements of om0ensation
3ariable !ompensation$ Principles of /eward Strategy$ Per=uisites$ ;onuses B 8ncentives Scope and Process$
"thical !onsiderations$ Social Security$ Sharing Productivity @ains 9ith "mployees$ @ain Sharing$ Team ;ased
Pay$ The /ole of !ompensation in Sales ?orce Success
Module '*@ 'ncentiCe Sc!emes 5 Pa:ment ;: +esults
Types of 8ncentive Schemes2 Systems and Plans$ 6erits and demerits of 8ncentives
Module *@ Benefits and SerCices
!oncept of ;enefit- Strategic Perspectives on ;enefits$ Type of ;enefits$ ?actor influencing choice of benefit
package$ Administration of ;enefits and Services
Module *'@ urrent Trends in om0ensation and +eward Management
"lements of 6anagerial !ompensation- A Cew Approach$ 3/S$ Pay the Person$ /ewarding "xcellence$
8ndividuali5ing the Pay System.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Armstrong 6ichael B 6urlis &elen (**,#$ /eward 6anagement A &andbook of /emuneration$ Strategy
and Practice$ ,
th
"dition$ Gogan Page
&enderson /ichard (**<#$ !ompensation 6anagement in a Gnowledge - ;ased 9orld$ '*
th
"dition$
Prentice &all 8ndia
6ilkovich B Cewman (**,#$ !ompensation $ A
th
"dition. 6c@raw-&ill
Singh ;.1. (**7#. !ompensation and /eward 6anagement$ "xcel ;ooks$ Cew 1elhi.
MBA <&$@ M"AS(+"M")T ') -(MA) +"S3(+" redit (nits@ %>
ourse 3;BectiCes
This course helps practice the tools and techni=ues which can be subse=uently used to =uantify several
parameters of the effective management of human capital$ including the functions of &/. 8t provides a set of
powerful skills to communicate with and influence key decision-makers within an organi5ation.
ourse ontents
Module '@ 'ntroduction and t!e c!allenges of measurement
8ntroduction0 6eaning B 1efinition of &/ 6easurement > 8mportanceH 1evelopment of !oncept. &/
measurement for &/ ProfessionalsH 8nvestment in &uman /esources. "fficient use of &uman /esource$
Adopting the right perspective0 Understanding the role of workforce in strategy implementation
Module ''@ ,eCelo0ing measurement metrics
Understanding and developing the right metrics0 Tools to manage the implementation of strategy$ implementing
the metrics. ;enchmarking &/ .1ifferent types of scorecards- ;alance Score !ard$ &/ Score !ard
Module '''@ ,esigning t!e metrics
Principles of good measurement. !ost-benefit analyses for &/ interventions
6easuring &/ alignment. 6easuring hiring and staffing$ 6easuring the value of compensation and benefits.
6easurement of training and development

Module '*@ S0ecific to0ics in measurement
6easuring the value of employee relations and retention program$ 6odels for Assessing /eturn on 8nvestment$
Assesing value of outsourcing and call centers .
Module *@ TEM and -+ Audit
/ole of T46 in &/ 6easurement. &/ Audit$ 8mplementing &/ Audit$ 6ethodology and 8ssues$ &/1
Scorecard$ &/1 Audit > The 8ndian experiences and cases$ People !apability 6aturity 6odel P!66#$
6easuring 8ntellectual capital and web based &/ systems
Module *'@ -uman +esource 'nformation S:stem
/ole of information system in human resource 1ecision making$ 1esigning and 8mplementation of &/8S$
-rgani5ing data$ personnel audit and personnel research$ !omputer applications in &/6 functions uses
and trends#
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
?it5-"n5 :ac$(**'#$ &ow to 6easure &uman /esource 6anagement$ )
rd
"dition$ 6c@raw &ill
6ello :effrey A.$ (**A#$ Strategic &uman /esource 6anagement$ Thompson Press Publishing.
/ao T.3.'DDD#$ &/1 Audit$ )rd "dition /esponse ;ooks
MBA <&>@./3BA/ -(MA) +"S3(+" MA)A."M")T redit (nits@ %>
ourse 3;BectiCes
The main ob.ective of this course is to inculcate deep understanding of 8nternational &uman /esources and to
explore the dynamics of global business development. 8t also aims at preparing students about examining
significant business opportunities and maximi5ation of returns with understanding of cross cultural
management$ as primary causes of failure in multinational ventures stem from lack of understanding of the
essentials differences in managing human /esources$ at all levels in foreign environment.
ourse ontents
Module '@ 'nternationaliDation
"volution of 8nternational business$ Stages of internationali5ation$ 6odes of entering 8nternational business
/elationship between 8nternational Strategy and S8&/6- 8nternational &uman /esource 6anagement >
6a.or "conomies and their &/6 practices
Module ''@ 3rganisation Structure, 'nternational -+P, +ecruitment and Selection
-rganisation Structure and &/6$ @lobal &uman /esource Planning$ 8ssues in supply of 8nternational &uman
/esources$ /ecruitment and Selection
Module '''@ 'nternational om0ensation Management
!omplexities$ -b.ectives of 8nternational !ompensation 6anagement$ !omponent and Structure of
8nternational !ompensation package$ "xecutive rewards and compensation$ Approaches to 8nternational
!ompensation 6anagement$
Module '*@ -uman +esource Professional H Molester )aCigation
!ontext for international perfect management$ framework for performance management$ cross-cultural issues$
Corth America$ South America$ some key pointers$ Corthern "urope$ 3alue based management in Cordic
countries$ !hina > the sleeping giant awakes$ :apan > a culture of enfolding relationship$ South "ast Asia
regional diversity.

Module *@ (nderstanding ross ulture@ 'ssues ? Pers0ectiCes
Understanding !ulture$ 8ntroduction$ Gey !oncepts$ 1eterminants of !ultural 8dentity$
?rameworks for 6apping the !ulture$ @eert &oefstede$ !lyde !luckhohn$ T" &all
Studies of Cational !ulture$ 6anaging 9orkforce diversity$ Ad.usting to the Cew !ulture$ !ompetencies for
@lobal 6anager
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Aswathappa G$ 1ash Sadhna (**A#$ 8nternational &uman /esource 6anagement Text B!ases$ Tata
6c@raw &ill
;hatia S.G. (**,#$ 8nternational &uman /esource 6anagement$ 1eep B 1eep Publications
"vans Paul$ 3ladimir Pucik$ :ean-%ouis ;arsoux (*'*#$ The @lobal !hallenge > ?rameworks for
8nternational &uman /esource 6anagement$ 6c @raw &ill
/ao P%$ 8nternational &uman /esource 6anagement (**A#$ "xcel ;ooks
')T"+)AT')A/ B(S')"SS
MBA <&M@ ')T"+)AT'3)A/ S(PP/Y -A') MA)A."M")T redit (nits@ %>
ourse 3;BectiCes
1eveloping an understanding of the various components of an integrated supply chain management suited to
global marketsH Teaching criticality of an efficient supply chain with E5ero defectsF in the 9T- border-less
world H Understanding the micro aspects of global distribution and logistics H imparting knowledge of 6ulti-
modal Transport operators $ ocean B air transportation in world trade.
ourse ontents
Module '@ .lo;al Su00l: !ain H 3CerCiew
8ntroduction B 8mportance of Supply !hain 6anagement$ 1eveloping Supply !hain as a !ompetitive Tool for
!ustomer Satisfaction and !orporate Profitability$ !hannel Structure$ Supplier Cetwork 1evelopment$
-utsourcing.$ Supply !hain %ogistics -perations.

Module ''@ Strategic 'ssues in Su00l: !ain Management
3alue chain and value delivery system$ !oncept of multi-modal transportation and infrastructure needsH
Transportation !hoices and Third Party %ogistics$ ?ourth Party %ogistics 1istribution !hannel 1esign$ Strategic
Alliances$ !ommunication ?low of Supply !hain$ 1ocumentation needs and liabilitiesH 8nter-functional
coordination$ 8nter-corporate cooperation$ -utsourcing in Supply !hainH 3endor 6anagement B 1evelopment$
Strategic %ead Time 6anagement$ 9arehousing
Module '''@ 'nternational /ogistic S:stem
!oncept$ -b.ectives B Scope$ The System "lements$ 8nternational Transportation 8ssues$ 9arehousing$
8nventory 6anagement$ Packaging and Uniti5ation 8ssues$ !ommunication and !ontrol$ !entrali5ed and
1ecentrali5ed %ogistic 6anagement$ Third Party %ogistics )P%#$ 6ultimodal Transport -perator 6.T.-.#
Module '*@ Air ? 3cean Trans0ort and !artering
The @eneral Structure of shipping industry$ !haracteristics of Shipping 8ndustry$ %iner and Tramp -perations
and Significance$ 9orld Seaborne Trade and 9orld Shipping$ !omposition of 9orld Seaborne Trade$ Problems
of 1eveloping !ountries$ %iner ?reighting Practice$ Principles > ?reight Structure$ 3oyage !harter$ Time
!harter$ ;arboat !harter. 8ndian Shipping$ @rowth and Perspective$ Problems of Shipping 8ndustry$ Shipping
Policy$ 8nternational Air Transport System$ Air Transport and P16 Approach to "xport 1istribution$
8nternational Set > up for Air Transport$ Air ?reight /ates$ 8ndiaIs "xport > 8mport Trade by Air$ Problems and
Prospects$ %aw /elating to !arriage of @oods
Module *@ Managing t!e Su00l: !ain Performance
S!6 and 8nformation Technology$ 8T "nabled Supply !hain 6anagement$ 8nter-firm 8ntegration0
8mplementation 8ssues$ Application of "/P$ :8T$ -ptimi5ation of Supply !hain$ /etailing 6anagement$ 9aste
"limination and %ean Thinking in Supply !hainH Supply chain performance measurement systemsH Supply
!hain ;alanced Score !ard.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
;owersox$ !loss and !ooper (**A#$ Supply !hain %ogistics 6anagement$ Tata 6c@raw-&ill
!hopra$ 6eindl and Galra (**A#$ Supply !hain 6anagement0 Strategy$ Planning$ and -peration$ Pearson
"ducation
/angara.$ /aghuram and Srinivasan (**D#$ Supply !hain 6anagement for !ompetitive Advantage0
!oncepts and !ases$ Tata 6c@raw-&ill
/ay (*'*#. Supply !hain 6anagement for /etail$ Tata 6c@raw-&ill
Shah (**D#$ Supply !hain 6anagement0 Text and !ases$ Pearson "ducation
Simchi-%evi$ et al (**A#$ 1esigning and 6anaging the Supply !hain0 !oncepts$ Strategies and !ase
Studies$ Tata 6c@raw-&ill
9isner$ %eong and Tan (**,#$ Principles of Supply !hain 6anagement$ !engage
MBA <&8@ ')T"+)AT'3)A/ +3SS (/T(+" ? ,'*"+S'TY MA)A."M")T
redit (nits@ %>
ourse 3;BectiCes
"xamine cross-cultural and international management issues H Analy5es problems of managing in an
international marketplace H ?ocuses on cultural and regional diversity and differences$ political and economic
influences$ global market factors$ and other contingencies with which managers of multinational enterprises
must contend H ?et ac=uainted with an array of management practices > from human resource staffing$ to
motivating a multi-cultural workforce$ to creating strategic alliances for both large and small international
organi5ations.
ourse ontents
Module &@ .lo;al ultural ,iCersit:
1ifferences in organi5ational behavior and management practices across countries$ 6a.or perspectives and
frameworks underlying cross-cultural dimensions$ !ultural convergence versus divergence$ ;usiness strategies
for effective management of cultural diversity in an international setting$ !ultural values and their implications
for international management
Module ''@ -+ issues of ross ultural Teams
-rgani5ational culture in a global business environment$ "merging types of organi5ational structures in the
global economy$ 8nterdependence of nations and cultures in a global business environment. /ole of human
resources in an organi5ation competing in the global economy$ !orporate strategy and international human
resource management$ !oncerns of managing expatriate employees$ /elation between cultural values and team
processes$ Techni=ues to design and implement effective international teams
Module '''@ ross-ultural Perce0tions ? ommunication
Theories of intercultural communication$ 6a.or barriers to effective cross-cultural communication$
Perceptions B !ommunication difference $ Techni=ues to overcome barriers and develop intercultural
communication competence for Corth America$ "urope$ 6iddle-"ast$ %atin America$ :apan B !hina.
Module '*@ ross-cultural Business )egotiations
Cegotiation process differences$ !onflict handling and Cegotiation techni=ues for Corth America$ "urope$
6iddle-"ast$ %atin America$ :apan B !hina.
Module *@ om0etencies for .lo;al Managers
Tackling issues and problems in international assignments $ Acclimati5ing expatriate employee to local culture$
8dentifying$ grooming and motivating global %eadership$ 8nternational management issues affecting women in
leadership roles across cultures.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
6c?arlin$ 1. ;.$ B Sweeney$ P. 1. (**<#. 8nternational 6anagement0 Strategic opportunities and cultural
challenges. ;oston$ 6A0 &oughton 6ifflin
1aniels$ :. 1. and /adebaugh$ %. &. (**+#. 8nternational ;usiness0 "nvironments and -perations$
Prentice-&all$ 8nc.$ Cew :ersey. 8S;C0 *-')-'('7(<-7. referred to as 1B/#
&ill$ !. 9. (**)#. 8nternational ;usiness0 !ompeting in the @lobal 6arketplace.$ 6c@raw-&ill. referred
to as &#
@riffin$ /.9.and Pustay$ 6.9. (**(#. 8nternational ;usiness0 A 6anagerial Perspective. ?T2Prentice &all.
@riffin$ /. 9. and Pustay$ 6. 9. (**,#. 8nternational ;usiness. ?T2Prentice &all.
&ibbert$ ". 'DD7#. 8nternational ;usiness Strategy and -perations. 6ac6illan Press %td.
&enry$ !. 6. and Springborg$ /. (**'#. @lobali5ation and the Politics of 1evelopment in the 6iddle "ast.
!ambridge University Press.
/ugman$ A. 6. and &odgetts$ /. 6. (**)#. 8nternational ;usiness. Pearson "ducation %imited. 8S;C0 *-
(7)-<7)7+-(. referred to as /B&#
Smith$ A. 'D)7#. The 9ealth of Cations. Cew Mork0 The 6odern %ibrary.
Tayeb$ 6. (**)#. 8nternational 6anagement0 Theories and Practice. Prentice &all.
Todaro$ 6. P. (***#. "conomic 1evelopment$ Pearson "ducation %imited. 8S;C0 *-(*'-<+A,A-].
Pandey$ :anak$Sinha 1urganand$ (**'#$ Asian contributions to !ross-!ultural Psychology$ SA@"
Publications
MBA <&N@ ./3BA/ 3(TS3(+').@ 'SS("S ? P"+SP"T'*"S redit (nits@ %>
ourse 3;BectiCes
Gnowing how to make sound decisions about global sourcing strategy H Analyse the Past$ Present B ?uture
%andscape of @lobal Services -utsourcing$ with particular focus on ;P-Is B 8T services outsourcing H Study
how to develop Strategy B 6anagerial !ompetence in @lobal Sourcing using real world examples from
6anagerial Practice H help identify challenges of @lobal Sourcing as well as costs$ risks$ rewards$ and strategies
involved in making sourcing decisions.
ourse ontents
Module '@ -istorical and economic 0ers0ectiCes on .lo;al 3utsourcing
-rigin of @lobali5ation of Service 1elivery H -utsourcing- what B why$ concept B scope of outsourcing
activities H Significance B challenges2barriers in outsourcing$ Sourcing terminologies H Module ''@ .lo;al
Module ''@ Sourcing Models
Sourcing 6odels H 8nsource vs. -utsource$ 1omestic vs @lobal H -n-shore$ near-shore B off-shore > why$ when
B howU ;enefits B trade-offs. Types of outsourcing in various sectors > 6anufacturing$ Auto$ ?inancial$
Accounting$ 8nsurance$ &ealthcare$ &/$ 6edia$ 1esign$ /etail$ "ntertainment$ %egal etc.
Module '''@ Sourcing different serCices from different geogra0!ies
Types of global outsourcing services 8T$ ;P-$ 8nfrastructure#$ the vendor landscape local2multinational$ niche
players2generalists#$ %egal 8ssues0 !ontracts$ Taxes$ 8P$ Privacy$ !ompliance$ !ritical success factors in
managing outsourcing relationships$ 6anaging distributed work teams0 overcoming distance$ time$ and culture.
Module '*@ 'ndiaQs BP3Qs ? 'T SerCices 3utsourcing e#0erience
-utsourcing into 8ndia. 8ndia- A S9-T analysis H 8ndia as a preferred destination H Si5e$ statistics B
experiences of the 8ndian ;P- B 8T service providers
Module *@ ,eCelo0ing an outsourcing strateg: for Future !allenges
8mplementing -utsourcing0 @uidelines for choosing outsourcing partners$ !ontracting$ !hange 6anagement$
and @overnance$ 6anaging @lobally 1istributed Teams across Time$ Space$ and !ulture.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Alphesh Patel B &emendra Aran (**,#$ -utsourcing Success0 The ;usiness 8mperative$ T68-C1
-shri$ Gotlarsky$ and 9illcocks$ (**D#$The &andbook of @lobal -utsourcing and -ffshoring
Sarika Gulkarni$ (**<#$ ;usiness Process -utsourcing$ :aico Publishing &ouse$ 6umbai

')F3+MAT'3) T"-)3/3.Y
MBA <M%@ SYST"M A)A/YS'S A), ,"S'.) redit (nits@ %>
ourse 3;BectiCes
This course covers the system development life-cycle S1%!# phases$ with respect to the waterfall approach$
also describes the prototype approach for developing software systems. The ob.ect-oriented --# analysis and
design concepts are also introduced. &owever$ the emphases will be on the following topics0
ourse ontents
Module ' @ 'ntroduction to s:stem anal:sis and design
Typical information systemH Typical cases for analysisH problem-solving stepsH gathering informationH starting a
Pro.ect. 8ntroduction to different phase of S1%!.

Module '' @ +eGuirements s0ecifications
?easibility analysisH 1ata flow diagramsH describing 1ataH "ntity relationship analysisH data dictionary H physical
and logical model of dataH logical database designH and the importance of normali5ationH consider stations in file
design H role of database management system.

Module ''' @ S:stem design
!oncepts of logical and physical design. ?iles$ Processes$ &uman-machine interface0 screens2dialogues$
presentation of information$ ?orms and /eports design. 1ata 3alidation and Audit features. Cew System
Specifications. 1atabase design and 6odule design. "valuating =uality of design$ e.g. cohesion$ coupling.
Module '*@ S:stem 'm0lementation
Testing and =uality assurance. Software maintenance. /ole of pro.ect management in the system development
cycle. !omplete example. Production planning and control$ accounting principles0 information
flowH role of !A12!A6H aggregate planning and master scheduling "lements$ /esources$ /isk$
Pro.ect ocumentation$ and Some Tools e.g. @antt charts and P"/T
Module * @
Succeeding as S:stem Anal:st, 8nterpersonal kills$ 6anagement skills$ Analytical skills and Technical skills.
/e=uirements analysis. System investigation. Process analysis.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Awad "6 (*'*#$ Systems Analysis and 1esign$@algotia Publications P# P%td.
9hitten :% B ;entley %1(*'*#$ Systems Analysis and 1esign 6ethods $ @algotia Publications P# P%td
3alacich :S$ @eorge :? B &offer :A (*'*#$ "ssentials of Systems Analysis and 1esign$ Pearson
"ducation$ 8nc
Gendall G B Gendall: (*'*#$ Systems Analysis and 1esign$Pearson "ducation.$ 8nc..


MBA <M&@ ")T"+P+'S" MA)A."M")T (+eCised) redit
(nits@ %>
ourse 3;BectiCe@
Today "nterprise comprises of various stakes holders$ such as employer$ partners$ customers and managing
them is the key factor. Today enterprise is better known as extended enterprise and this course gears towards
familiari5ing the various components of "xt. "nterprises such as "/P$ G6$ !/6$ S!6$ business intelligence
etc.
ourse ontents@
Module '

;usiness Process /enewal$ ;usiness Process 8ntelligence$ ;usiness Process improvement;P8#$ ;P/ principles$
;P/ life cycle
Module '
"nterprise$ ;P$ "nterprise 6anagement$ !omponents of "nterprise 6anagement$ "/P > A 6anufacturing
Perspective$ advantages of "/P$ "/P 6odules and their ;enefits$ "/P 8mplementation %ife !ycle$ /ole of
3endors$ !onsultants and Users$ "/P 6arket and ?uture 1irections

Module ''
Understanding Supply !hain and its 1rivers$ %ogistics 8nformation Systems%8S#$ 6anaging 8nventories in a
Supply !hain$ Transportation$ 9eb based %ogistics and 8T in Supply !hain$ "-;usiness and Supply !hain$
;usiness 8ntelligence and Some Solutions

Module '''
9hat is !/6 and its PowerU "-!/6$ Tools for !apturing !ustomer 8nformation$ !/6 on 8nternet$ "nterprise
Application 8ntegration$ Applications of 19 and 16 in !/6
"#amination Sc!eme@
om0onents A T ""
1eig!tage (2) '* , ', 7*
Te#t ? +eferences@
Text:
Alexis %eon $ "nterprise /esource Planning
3inod G. @arg and C. G. 3enkitakrishnan$ "nterprise /esource Planning$ !oncepts and Practice
References:
Amrit Tiwana$ Gnowledge 6anagement Toolkit
@anesh Catara.an and Sandhya Shekhar$ Gnowledge 6anagement$ "nabling ;usiness @rowth
Sunil !hopra and Peter 6eindl$ Supply !hain 6anagement$ Strategy$ Planning$ and -perations
Gristin Anderson and !arol Gerr$ !ustomer /elationship 6anagement
:ames @. ;arnes$ Secrets of !ustomer /elationship 6anagement
MBA <M$@')F3+MAT'3) S"(+'TY ? +'S9 MA)A."M")T redit (nits@ %>
ourse 3;BectiCes
8n todayIs competitive global economy$ 8nformation is the key resource which is growing day > by - day it is
very critical to protect that information from all aspects. This course is designed to familiari5e students with the
importance of information$ /isk involved in managing them and &ow to protect this informationU
ourse ontents
Module '@ 'ntroduction of 'nformation Securit:
@oals of !omputer Security . !8A triangle$ 8dentifying the Assets$ Threats$ 8mpact$ vulnerabilities$ User
Authentication$ System Access !ontrol$ Password 6anagement$ Privileged User 6anagement$ User Account
6anagement $ 1ata /esource Protection $ Sensitive System Protection$ !ryptography$ 8ntrusion detection $
!omputer-Security !lassifications
Module ''@ om0uter Securit:
&ardening -perating System and Application !ode$ ?ile System Security$ %ocal Security Policies$ Services$
1efault Accounts#$ Cetwork Activity$ 6alicious !ode$ ?irewall $ ?ault Tolerant System $ ;A!GUP and UPS
Module '''@ )etwor4 Securit:
Cetwork security issues$ threats B solutions$ cryptography$ algorithms encryption$ substitution$ se=uential and
random$ transposition#$ crypto-analysis$ methods of breaking these algorithms.
Module '*@ ,isaster Management
Types of 1isaster$ !hallenge in @lobal operations$ Understanding disaster recovery B business continuity$
;usiness !ontinuity 6anagement$ Preparing ;!P > a '* step process$ case eg 9T!#
Module *@ Management of Securit: ta4ing 1indows 3S as e#am0le (Practical)
Security 6anagement $ Users and @roups 6anagement $ 6anaging %ocal and @lobal @roups$ 6anaging User
Accounts $ 9indows CT 1omain 6anagement$$ /egistry 6anagement $ %ogical Structure $ Physical Structure $
1CS 6anagement $ 6anaging @roup Policy$ User Authentication 6anagement$ !reating 1omain User
Accounts$ ?iles and ?older 6anagement$ ?iles and ?older Permission Shared /esources 6anagement$
"ncrypting ?ile System "?S# $
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
3edpuriswar A3 (**D#$ "nterprise /isk 6anagement0 A strategic approach to 1erisking an "nterprise$
3ision ;ooks.
9hitman 6" B 6attord &: (**D#$ Principles and Practices of 8nformation SecurityH !engage %earning
MA+9"T'). A), SA/"S
MBA <MF@ A,*"+T'S'). A), SA/"S P+3M3T'3) redit (nits@ %>
ourse 3;BectiCes
This course provides students an opportunity to gain an understanding of advertising and other marketing
communications practices. The course emphasi5es on developing studentsa abilities to use Advertising as a tool
to !reate Awareness$ Position the Product$ and make an impact in the !onsumersI 6inds. This comprehensive
course also familiari5es studentsI with 6edia Planning and creativity in advertising.
ourse ontents
Module '@ 'ntroduction to AdCertising
!oncept and definition of advertisement > Social and "conomic 8mplications of advertisements$ Setting
advertisement ob.ectives$ Ad. Agencies > Selection and /emuneration$ Types of advertisement
Module ''@ AdCertising Planning ? Strateg:
Advertising 1epartment0 -b.ectives and functions$ /ole of Advertisement Agencies0 Selection and
/emuneration$ Advertising !ampaign$ ;udgeting 6ethods.
Module '''@ AdCertising Media and "ffectiCeness
6edia Planning$ Scheduling$ B ;uyingH Print$ ;roadcast B 8nteractive -nline 6edia$ 6easuring Advertising
"ffectiveness$ !reativity in Advertising$ !opy 9riting.
Module '*- Sales Promotion
/ationale$ Types - !onsumer and Trade Promotions - Sales Promotion Strategies and Practices$ !ross
Promotions
Module *@ 'ntegrated Mar4eting ommunication
-ther Promotional Tools$ Public /elations$ "vent 6arketing$ 1irect 6arketing$ Surrogate Advertising$ Cew
Product %aunches.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
;elch$ @eorge " B ;elch$ 6ichael A. (**D#. Advertising and Promotion. 6c@raw-&ill 8rwin. Ath edition.
9ells 9.1$ ;urnett :$ B 6oriarty S. (**D#$ Advertising Principles and Practice$ Pearson &igher "ducation
;atra /$ 6yers @.:.$ Aaker 1 (**)#$ Advertising 6anagement$ Pearson "ducation.
MBA <M7@ (ST3M"+ +"/AT'3)S-'P MA)A."M")T redit (nits@ %>
ourse 3;BectiCes
This course examines customer relationship management as a key strategic process for organi5ations.
!omposed of people$ technology$ and processes$ an effective !/6 optimi5es the selection or identification$
ac=uisition$ growth and retention of desired customers to maximi5e profit. Anyone interested in being an
architect of !/6 within his or her organi5ation$ or responsible for the development of any ma.or aspect of
!/6 will find this course beneficial. !/6 discussions and pro.ects will address both organi5ational customers
;(;# and consumers2households ;(!#.
ourse ontents
Module '@ 'ntroduction and Significance of ustomer +elations!i0 Management
"volution of !/6$ Ceed for !/6$ ;enefits of !/6$ Transaction vs. /elationship orientation$ 8ntroduction
and -b.ectives of a !/6 Process$ an 8nsight into !/6 $ e-!/6 and m-!/6.

Module ''@ Managing ustomer +elations!i0
Understanding Principles of !ustomer /elationship$ /elationship ;uilding Strategies$ ;uilding !ustomer
/elationship 6anagement by !ustomer /etention$ Stages of /etention$ Se=uences in /etention Process$
Understanding Strategies to Prevent 1efection and /ecover !ustomers. 6arket share vs. Share of customers$
%ife Time 3alue of !ustomers.

Module '''@ +M Process
The !/6 cycle i.e. Assessment PhaseH Planning PhaseH The "xecutive Phase$ 6odules in !/6$ +!Is
"lements# of !/6 Process$ !ustomer Ac=uisition Strategies$ !ustomer /etention Strategies bero defections#$
!ross selling and up selling strategies$ !ustomer "=uity$ !ustomer 6etrics$ !ustomer loyalty$ %oyalty ladder$
!ustomer !omplaint 6anagement.
Module '*@ +M 0ractices in Business "conom: (B $ and B $ B Mar4et)
@rowth of Service in 8ndia$ Service !ustomer !lassification$ Service 6arketing 6ix$ Service /ecovery$
!haracteristics of ;usiness 6arkets$ 8mportance of !/6 in ;(; and ; ( ! 6arkets$ Gey Account
6anagement$ Supplier-!hannel 6anagement$ !/6 practices and application in ;anking 8ndustry$ /etail
8ndustry$ Aviation 8ndustry$ &ospitality 8ndustry$ Pharmaceutical 8ndustry$ Telecom 8ndustry and Product
6arkets.
Module *@ 'ssues and !allenges in 'm0lementation of +M
!/6 8mplementation /oad 6ap$ !/6 /oadblocks +PIs#$ Phased development$ learning from customer
defections$ evaluating customer retention plan$ "merging trends in !/6.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
Alok Gumar$ !hhabi Sinha$ /akesh Sharma (**D# !ustomer /elationship 6anagement > !oncepts and
Application$ ;i5tantra.
Alok Gumar /ai (**D# !ustomer relationship 6anagement !oncepts and !ases$ P&8
@ Shainesh B :agdish C Sheth $ (**<# !ustomer /elationship 6anagement-A Strategic Approach$
6acmillan 8ndia$ Cew 1elhi.
:ill 1yche (**<# The !/6 &and book (**<# Pearson "ducation.
:udith 9.Gincaid (**7# !ustomer /elationship 6anagement- @etting it /ight$ Pearson "ducation.
/onald S (**'#$ Accelerating !ustomer /elationships$ Swift$ P&8.
S.Sha.ahan (**D# /elationship 6arketing$ Tata 6c@raw &ill
MBA <MN@ MA+9"T'). 3F S"+*'"S redit (nits@ %>
ourse 3;BectiCes
The course has been designed to e=uip students to become more effective managers of any service organi5ation
by familiari5ing them with the basic characteristics of services$ their implications on design and delivery$ and
the ways to achieve sustainable competitive advantage by managing critical parameters.

ourse ontents
Module '@ (nderstanding SerCices and onsumer Be!aCior
Service Sector and its structure. 1rivers of service sector growth. Cature of services0 Tangibility SpectrumH
1efining the service offeringH ?lower of Service. @oods vs. ServicesH the service marketing challenges and
implications for marketers for each service characteristic. !ategori5ing Service Processes. Self Service
Technologies. !onsumer behavior in servicesH Search$ "xperience and !redence attributes. Service "ncounters
and the typesH 6oments of Truth. The expanded Services 6ix.
Module ''@ Focus on ustomers
!ustomersI expectations of service. 1esired and Ade=uate service$ bone of Tolerance. 6anaging customer
expectations and perceptions in services. Service 4uality 1imensions. !ustomer Satisfaction vs. Service
4uality. The impact of service failure and recovery. Types of !ustomer !omplaint Actions and !omplainers.
Service @uarantees. Service /ecovery Strategies.
Module '''@ Aligning Strateg:, ,esign and ,eliCer:
Service ;lueprinting. -perational service product designing and adding value. "vidence of service and
Servicescape. The Service Triangle. ;oundary>Spanning /oles. Strategies for closing the delivery gap.
Module '*@ ,eliCering SerCices t!roug! 'ntermediaries,Managing ,emand and a0acit:6 Pricing
SerCices
/ole of 1istribution in Services. !hannel !onflicts and other key problems. Gey 8ntermediaries for Service
1elivery. Understanding 1emand and !apacity constraints. Strategies for matching !apacity and 1emand.
Approaches to Pricing Services
Module *@ SerCice Sector Stud: (.rou0 ProBect)
"xposure to various growing Service Sectors$ vi5.0 ;anking$ 8nsurance$ &ospitality$ "ducation$ Telecom$ and
&ealth !are etc. %ive-Pro.ect by each group$ on any one of the growing sectors of servicesH @roup
Presentations2 3iva on assigned date.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
3alarie A beithaml 6ary :o ;itner$ ,wa:ne .remler$ ABa: Pandit. (**7#$ Services 6arketing0
8ntegrating !ustomer ?ocus Across the ?irm$ Tata 6c@raw &ill
!hristopher %ovelock. (*'*#$ Services 6arketing0 People$ Technology$ Strategy$ Pearson "ducation 8ndia.
/a.endra Cargundkar$ (**<#$Services 6arketing0 Text and !ases$ Tata 6c@raw-&ill
&arsh 3. 3erma. (*'*#$ Services 6arketing0Text and !ases$ Pearson "ducation.
3P"+AT'3)S MA)A."M")T
MBA <8%@ S"+*'" 3P"+AT'3)S MA)A."M")T redit (nits@ %>
ourse 3;BectiCes
The ob.ective of the course is to understand the growing significance and impact of services on the growth and
economy and the scientific ways to run the operations so as to optimi5e the business and brand returns.
ourse ontents
Module '@ (nderstanding SerCice 30erations
8ntroductionH Cature B /ole of Services in "conomyH Service -perations and their 6anagement ?undamentalsH
Service StrategyH Positioning of Services in the -rganisation 3alue !hain
Module ''@ SerCice 30eration 'nfrastructure
Service ?acility 1esign$ %ayout B %ocation$ -ff-shoring B -utsourcingH Technology in Services$ ?ront-office
;ack-office 8nterfaceH &uman ?actor in ServicesH "xternal Associates in Service Processes
Module '''@ SerCice Process Management
Service "ncounter 1esign and !ontrolH 6anaging Service ProcessesH "xperience 6anagement in Service
-perationsH Service 4uality and /eliability AssuranceH Service Process 8mprovement B the Associated
6ethodologiesH "xperience 8nnovation ParadigmH Cew Service 1evelopment
Module '*@ 'm0roCing SerCice ,eliCer: Pro0ositions
Service @rowth and @lobalisationH ?orecasting 1emand for ServicesH !apacity and 1emand 6anagementH
!ustomer "xpectations and the Planned Provision in Service 1eliveryH %egal Aspects of "xpectation-1elivery
@apsH Service 9aiting %ine and !ustomer /elationship 6anagementH 8nventory 6anagement for 8mproved
service 1elivery

"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
1eborah (**A#$ !ompetitive Strategies for Service ;usinesses$ Cew 1elhi0 :aico
?it5simmons B ?it5simmons (**<#$ Service 6anagement$ Tata 6c@raw-&ill
&aksever$ et al. (**<#$ Service 6anagement and -perations$ Pearson "ducation
&ollins (**7#$ 6anaging Service -perations$ Sage Publications
:ohnston B !lark (**D#$ Service -perations 6anagement$ Pearson "ducation
6etters$ et al. (**<#$ Service -perations 6anagement$ !engage %earning
1avis B &eineke (**)#$ 6anaging Services0 People and Technology$Tata 6c@raw &ill.

MBA <8$@ /"A) S'J S'.MA redit (nits@ %>
ourse 3;BectiCes
At the end of this course the student will0 Understand the importance of a measurement based strategy$ which
focuses on process and sub-processes improvement through the application of Principles and methods of %ean
Six Sigma. 1evelop the understanding of technical skills re=uired to implement %ean Six Sigma and to
implement them to significantly improved business results. %earn to use 6initab software tool for analy5ing
data to help him evaluate =uality in an ob.ective$ =uantitative way.
ourse ontents
Module '@ 3CerCiew of Si# Sigma and 3rganiDational .oals
The history and methodology$ philosophy and goals$ Gey drivers for business$ pro.ect selection process$
introduction to 16A8!$ 1?SS$ seven basic =uality tools. /ean Princi0les@ Calue chain$ flow$
pull$ perfection$ tools commonly used to eliminate waste$ kai5en$ ,S$ error proofing$ value-
stream mapping. value-added and non-value added activities$ excess inventory$ space$ test
inspection$ rework$ transportation$ storage$ cycle time$ theory of constraints.
Module ''@ ,efine
Process components and boundaries$ process owners$ internal and external customers$ other stakeholders$
translating customer feedback into pro.ect goals$ Pareto chart$ !T4 attributes$ 3-!$ 4?1$ affinity diagrams$
interrelationship digraphs$ tree diagrams$ prioriti5ation matrices$ matrix diagrams$ P1P! charts$ activity
network diagrams$ business results for pro.ects$ process performance metrics$ 1PU$ /TM$ !-P4$1P6- sigma
levels and process capability indices$ ?6"A$ /PC$ Six Sigma teams$ ;lack ;elt$ 6aster ;lack ;elt$ @reen
;elt$ !hampion$ executive$ coach$ facilitator$ team member$ sponsor.
Module '''@ Measure
Process maps$ written procedures$ work instructions$ flowcharts$ S8P-!$ relational matrices$ techni=ues for
assuring data accuracy and integrity$ @/B/$ measurement correlation$ bias$ linearity$ percent agreement$ and
P2T$ natural process limits and specification limits$ percent defective$ !p and !pk$ Pp$ Ppk$ !pm$ short-term vs.
long-term capability$ '., sigma shift$ sigma level for a process and its relationship to Ppk.
Module '*@ Anal:De
6ulti-vari studies to interpret the difference between positional$ cyclical$ and temporal variationH sampling plans
to investigate the largest sources of variation$ simple linear correlation and regression$ &ypothesis Testing -
Tests for means$ variances$ and proportions$ paired-comparison tests$ single-factor AC-3A$ !hi s=uare
Module *@ 'm0roCe and ontrol
1-"$ SP!$ rational subgrouping $ ] ;ar - /$ p$ np and c$ implement and validate solutions$ measurement
system capability$ re-analysis$ and post-improvement capability$ developing a control plan to document and hold
the gains$ implementing controls and monitoring systems.
"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
6ichael @eorge$ 1avid /owlands$ ;ill Gastle (**+#$ 9hat is %ean Six Sigma$ Tata 6c@raw-&ill
6ichael @eorge$ :ohn 6axey$ 1avid /owlands$ 6alcolm Upton (**+#$ The %ean Six Sigma Pocket Tool
book0 A 4uick /eference @uide to 7* Tools for 8mproving 4uality and Speed$ Tata 6c@raw-&ill
/a.agopal$ Amritanshu (*''#$ Product Strategy and Six Sigma0 !hallenges$ !onvergence and !ompetence$
Cova Science Publishing
;asu$ /on (*''#$ ?it Sigma0 A %ean Approach to ;uilding Sustainable 4uality ;eyond Six Sigma$ 9iley
MBA <8>@ FA'/'TY P/A))'). A), T3TA/ P+3,(T'*" MA')T")A)"
redit (nits@ %>
ourse 3;BectiCes
The aim of this course is to develop the understanding of the concept of facility planning and total productive
maintenance > its application and uses in business organi5ations.
ourse ontents
Module '@ 'ntroduction to Facilit: Planning
?acilities planning fundamentals and -b.ectivesH Product$ Process ?lows and balancing activity spaceH ?acility
%ocation$ layout and workspace layoutH ?acilities systems and upkeep management
Module ''@ Facilit: Plan and Business ,:namics
Plant B "=uipment > strategic considerationH Technological alignment$ capacity balancing$ infrastructure and
shared facilitiesH Service facilities and office facilities planningH Periodic review of facilities performanceH
?acilities re-arrangements for new business induction.
Module '''@ TPM for 3Cerall "Gui0ment "ffectiCeness
!oncept of maintenance and TP6H Types of maintenanceH Analysis of ?ailure dataH ?uguai# ?-tags and defect
mapsH Time- and !ondition-based maintenanceH /eliability !entred 6aintenance /!6#$ Universal
6aintenance StandardsH -verall "=uipment "ffectivenessH Timing /eplacement 1ecisions
Module '*@ 'm0lementing TPM Programme
Steps in TP6 8ntroduction in an -rgani5ationH TP6 and maintenance manpower managementH !reating a
productive team cultureH A Pillars of TP60 ,S$ Autonomous 6aintenance :ishu-&o5en#$ Gai5en$ Planned
6aintenance$ 4uality 6aintenance$ Training$ -ffice TP6$ Safety$ &ealth$ "nvironment.

"#amination Sc!eme
om0onents PA TP E5S A M" ""
1eig!tage (2) , , , , '* 7*
+eferences
;orris$ (**<#$Total Productive 6aintenance$ Cew Mork0 6c@raw-&ill
Cicholas (**'#$ !ompetitive 6anufacturing 6anagement$ Tata 6c@raw-&ill
Sule (**A#$ 6anufacturing ?acilities )2e#$ !/! Press Taylor B ?rancis#
Tompkins(**)#$ et al.$ ?acilities Planning )2e#$ 9iley 8ndia
!lark (**A#$ ?acility Planning$ Pearson 8ndia
?rancis(**D#$ ?acility %ayout and %ocation$ Prentice &all of 8ndia
Gunders (**+#$ ?acilities Planning B 6anagement of &ospitals$ Tata 6c@raw &ill
Takahasi and -sada'DD*#$ Total Productive 6aintenance$ Tokyo0 Asian Productivity -rgani5ation
9ireman (**<#$ Total Productive 6aintenance (2e#$ Cew Mork0 8ndustrial Press$ (**<