ASSIGNMENT

DRIVE SUMMER 2014

PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER IV
SUBJECT CODE &
NAME
BBA401- E-COMMERCE
BK ID B1712
CREDIT 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total Marks
1 a. eBay is The World's Online Marketplace, enabling trade on a local, national
and international basis. With a diverse and passionate community of individuals
and small businesses, eBay offers an online platform where millions of items are
traded each day. Mention and explain the various opportunities offered by
ecommerce for businesses.
b. What are the advantages and disadvantages of eCommerce?
a. listing the opportunities and explaining 3
10

b. listing the main advantages 3
listing the disadvantages 4

2
a. The TCP/I P reference model is the network model used in the current I nternet
architecture. This model is derived from the OSI model and they are relatively same
in nature. Explain the different characteristics of Gateways in the TCP/I P
reference model with a neat diagram
b. Write short note on Hyper Text Markup Language (HTML) with example
a. Diagram 3
10
Characteristics 3
b. explanation on HTML 3
Example 1







3
Hanson websites are built to work for your business and are built on the concept of
intelligent website. An intelligent website is more than just a brochure on the web.
I t allows you to edit the website yourself through a Content Management System
(CMS). What is the need for an intelligent website?
listing the steps 4
10 Explanation 6

4. When a data is sent across the network it is
encrypted and arranged in a way that even if
there is a diversion in the flow of data should
not leak the data. At the reception it is
decrypted and actual data is obtained.
Explain the different methods of encryption
technique.

listing 1
10

explanation each of them 5
Diagram for each of them 4

5. Explain the different categories of electronic
payment system in detail

listing the types and sub types- 3
10 Explanation 7

6. We know that there are various internet
services which help us to make the use of
network efficiently. Being a regular user of
the various services without probably
knowing the technical aspects explain those
services in details with an example.

Listing the various services 2
10 Explanation 6
Examples 2